Frito-Lay – Cheetos Win What You See – Win on the shape of the CHEETOS snack provided in the winning Entry within a budget of $11111.00.

OFFICIAL RULES
THE FOLLOWING PROMOTION IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND SHALL ONLY BE CONSTRUED AND EVALUATED ACCORDING TO UNITED STATES LAW. DO NOT ENTER THIS PROMOTION UNLESS YOU ARE ELIGIBLE AND LOCATED IN THE UNITED STATES AT THE TIME OF ENTRY.
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED. BY ENTERING THE CHEETOS® WIN WHAT YOU SEE PROMOTION (“PROMOTION”) PARTICIPANT AGREES TO BE BOUND BY THESE OFFICIAL RULES AND THE DECISIONS OF THE SPONSOR AND/OR ITS INDEPENDENT JUDGING AGENCY, WHICH SHALL BE FINAL IN ALL RESPECTS.
1. ELIGIBILITY: The Promotion is open only to legal U.S. residents residing in one of the 50 U.S. states or the District of Columbia, who are 13 years of age or older at the time of participation. The following persons are not eligible to participate: Employees, contractors, directors and officers of Frito-Lay, Inc. (“Sponsor”), its parent, subsidiary and affiliated companies, distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Promotion (collectively, “Promotion Parties”), and the immediate family members (spouse, parent, child, sibling, grandparent, and/or “step”) of each and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Promotion).
2. PROMOTION TIMING: The Promotion begins at 12:00:00 p.m. (noon) Central Time (“CT”) on June 25, 2018 and ends at 11:59:59 p.m. CT on September 2, 2018 (“Promotion Period”). The Promotion Period consists of eight (8) entry periods (each an “Entry Period”) as outlined in the table below. The Sponsor’s computer is the official timekeeping device for this Promotion.

Entry Period

Starting Date/Time

Ending Date/Time

1

06/25/18, 12:00:00 p.m. CT

07/15/18, 11:59:59 p.m. CT

2

06/25/18, 12:00:00 p.m. CT

07/22/18, 11:59:59 p.m. CT

3

06/25/18, 12:00:00 p.m. CT

07/29/18, 11:59:59 p.m. CT

4

06/25/18, 12:00:00 p.m. CT

08/05/18, 11:59:59 p.m. CT

5

06/25/18, 12:00:00 p.m. CT

08/12/18, 11:59:59 p.m. CT

6

06/25/18, 12:00:00 p.m. CT

08/19/18, 11:59:59 p.m. CT

7

06/25/18, 12:00:00 p.m. CT

08/26/18, 11:59:59 p.m. CT

8

06/25/18, 12:00:00 p.m. CT

09/02/18, 11:59:59 p.m. CT

3. HOW TO ENTER: During the Promotion Period, purchase any CHEETOS® brand product and look for a uniquely-shaped CHEETOS® snack. Take a photo of the uniquely-shaped CHEETOS® snack (“Photo”). Next, visit CheetosWinWhatYouSee.com (“Website”) and follow the online instructions submit your Photo and title of your CHEETOS® snack. Altogether, the Photo and title shall hereinafter be referred to as the “Entry”. To enter without making a purchase, visit the Website, choose any CHEETOS® snack photo provided in the photo gallery and follow the online instructions to provide a title of the CHEETOS® snack photo you selected (also, an “Entry”) and submit your Entry.
Photo file size must not exceed 5MB and must be in a JPG or PNG format. 
Title must be in English and cannot exceed fifty (50) characters.
The CHEETOS® snack cannot be altered in any way and the CHEETOS® snack image may not be manipulated in any way.
SAVE THE ACTUAL CHEETOS® SNACK APPEARING IN THE PHOTO IF YOU ARE SUBMITTING YOUR OWN PHOTO OF A CHEETOS® SNACK. TO BE ELIGIBLE FOR A PRIZE, YOU MAY BE REQUIRED TO SEND IN YOUR CHEETOS® SNACK (FOR VERIFICATION).
By submitting an Entry, participant agrees that the Entry conforms to these Official Rules and the Entry Guidelines specified in Section 4, and that Sponsor may disqualify participant from the Promotion if it believes, in its sole discretion, that the Entry fails to conform to such guidelines. Limit fifty (50) Entries per person/email address per day. Entries will be judged to determine one (1) Entry Period Prize winner for each Entry Period. See Sections 5 and 6 for Judging Criteria. Additionally, one (1) Random Drawing Prize winner, for the entire Promotion Period, will be determined via a random drawing. For each eligible Entry (defined above) submitted, participant will automatically receive one (1) entry into the random drawing. See Section 7 for random drawing details. All Entries must be received and recorded within the Promotion Period.
If the Sponsor, in its sole discretion, determines the CHEETOS® snack was altered in any way or the Photo was manipulated in any way, participant may be disqualified, even if he/she was previously announced as a prize recipient. Do not use any image-editing techniques or related software or app to manipulate the Photo.
Sponsor reserves the right to require a potential winner submit to a confidential background check to confirm eligibility and help ensure that the use of any such person or Entry in advertising or publicity for the Promotion will not bring Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Promotion as determined by Sponsor, in its sole discretion. The background check may include (a) the review of a potential winner’s social media accounts; and/or (b) the review of the original Entry submitted and all related files. ANY VIOLATION OF THESE OFFICIAL RULES BY A WINNER OR ANY BEHAVIOR BY A WINNER THAT WILL BRING SPONSOR OR PROMOTION PARTIES INTO DISREPUTE (IN SPONSOR’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AND ALL PRIVILEGES AS A WINNER (AS APPLICABLE) WILL BE IMMEDIATELY TERMINATED.
From time to time during the Promotion Period, Sponsor may feature any/all Entries on the Website and/or in Sponsor’s social media pages and channels, in Sponsor’s sole discretion. Being selected as a featured Entry is unrelated to the Judging Criteria and does not guarantee selection as a winner nor does it entitle the featured participant(s) to any compensation or prize.
Data rates may apply if entering with a mobile phone or other Web-enabled device. Check with your wireless service provider for details on these and any other applicable charges. Participants are solely responsible for any such wireless charges.
BY SUBMITTING AN ENTRY, PARTICIPANT ACKNOWLEDGES THAT HIS/HER ENTRY MAY BE POSTED ON SPONSOR’S WEBSITE OR ITS SOCIAL MEDIA ASSETS, AT SPONSOR’S DISCRETION. Sponsor has no obligation to use or post any Entry you submit. Sponsor shall have full right and power to copy, publish, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse and adapt any or all portions of the Entries in any way and for any purpose whatsoever, at any time, now or in the future, in any media now known or hereafter devised throughout the world in any manner whatsoever and for any purpose. Entries that are not in accordance with the guidelines as stated herein or are not received during the Promotion Period will be ineligible.
Multiple participants may not share the same email address. A potential winner may be requested to provide Sponsor with proof that he/she is the authorized account holder of the email address associated with a winning Entry and/or an eligible participant. Participants may not register/enter with multiple email addresses, nor may participants use any other device or artifice to register/enter under multiple identities. Any participant who attempts to enter with multiple email addresses under multiple identities will be disqualified and he/she will forfeit any prize won, in Sponsor’s sole discretion.
4. ENTRY GUIDELINES: By submitting an Entry, you agree that your submission is gratuitous and made without restriction, and will not place Sponsor under any obligation, and that Sponsor is free to disclose the ideas contained in the Entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to you. You acknowledge that, by acceptance of your submission, Sponsor does not waive any rights to use similar or related ideas previously known to Sponsor, or developed by its employees, or obtained from sources other than you. Sponsor reserves the right to, and may or may not, monitor/screen Entries.
By submitting an Entry you warrant and represent that: (a) you have read or have had these Official Rules read to you and you are in agreement with these Official Rules; (b) it is your original work, (c) it has not been previously published, (d) you have received permission for the use of the image/likeness of any and all identifiable persons who appear in your Entry and it does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity; (e) that you have obtained permission from any person whose name, likeness or image is used in your Entry; and (f) that publication of the Entry via various media including Web posting, will not infringe on the rights of any third party rights. Each participant will indemnify and hold Sponsor and Promotion Parties harmless from any claims to the contrary. Any participant whose work includes likenesses of third parties or contains elements not owned by the participant (such as, but not limited to, depictions of buildings, trademarks or logos) must be able to provide legal releases for such use including Sponsor’s use of such Entry, in a form satisfactory to the Sponsor, upon request, prior to awarding of prize.
As determined by the Sponsor, in its sole discretion, Entries must meet the following guidelines: (a) Must comply with these Official Rules; (b) Cannot be sexually explicit or suggestive, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, political, professional or age group, profane or pornographic, or contain nudity; (c) Cannot promote alcohol, marijuana, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; (d) Cannot be obscene or offensive, endorse any form of hate or hate group; (e) Cannot promote terrorist acts such as providing instructions on how to assemble bombs, grenades and other such weapons or provide instructional information about illegal activities; (f) Cannot defame, misrepresent or contain disparaging or slanderous remarks about Sponsor, its customers or its products, or other people, products or companies; (g) Cannot contain trademarks, logos or trade dress owned by others (except Sponsor’s trademarks, logos or trade dress), or advertise or promote any brand or product of any kind (except Sponsor’s products), without permission, or contain any personal identification, such as license plate numbers, personal names, email addresses or street addresses; (h) Cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art, stills, or images published on or in television, movies, the Internet or other media, except such materials owned by Sponsor) without permission; (i) Cannot contain background artwork, unless it is an original work of the participant; (j) Cannot contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, other than the participant, without permission; (k) Cannot communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate; (l) Cannot depict, and cannot itself, be in violation of any law.
If you think that any Entry infringes your intellectual property rights, please follow the notification guidelines as stated herein. Frito Lay North America, Inc. investigates notices of alleged infringement and takes appropriate actions under the Digital Millennium Copyright Act, Title 17, United States Code, Section 512(c) (“DMCA”). Frito-Lay’s Designated Agent to receive notifications of claimed copyright infringement is: By Mail: Jeanette Zimmer, 7701 Legacy Drive, Mail Drop 3A-421, Plano, Texas 75024. By Email: Jeanette.zimmer@pepsico.com. Your notice of claimed infringement must include the following information: (a) A physical or electronic signature of a person authorized to act on behalf of the copyright owner; (b) Identification of the copyrighted work claimed to have been infringed; (c) Identification of the material that is claimed to be infringing or to be the subject of the infringing activity, and that is to be removed or access to which is to be disabled, as well as information reasonably sufficient to permit us to locate the material; (d) Information reasonably sufficient to permit us to contact the copyright owner, such as an address, telephone number, and, if available, an electronic mail address; (e) A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or applicable law; and (f) A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the copyright owner. For more details on the information required for valid notification, see 17 U.S.C. 512(c)(3). Under the DCMA, claimants who make misrepresentations concerning copyright infringement may be liable for damages incurred as a result of the removal or blocking of the material, court costs, and attorneys’ fees.
ENTRIES POSTED TO THE WEBSITE (IF ANY) WERE NOT EDITED BY SPONSOR AND ARE THE VIEWS/OPINIONS OF THE INDIVIDUAL PARTICIPANT AND DO NOT REFLECT THE VIEWS OF SPONSOR IN ANY MANNER. Any waiver of any obligation hereunder by Sponsor does not constitute a general waiver of any obligation to participants. Sponsor reserves the right to waive the Entry requirements set forth herein in its reasonable discretion.
5. INITIAL MODERATION AND JUDGING: At the conclusion of each Entry Period, Entries will be reviewed by a moderator selected by Sponsor who shall score Entries on a scale of 1 to 5 based on the following judging criteria: 50% “How well does your CHEETOS® snack shape match its title?” and 50% “How unique is your CHEETOS® snack shape?”. All Entries receiving a score of a “4” or “5” shall advance to the Second Round of Judging.
Note: Any “likes” for a particular Entry as shown on the Website are unrelated to the judging criteria and will not impact the judging (either round) in any manner.
6. SECOND ROUND OF JUDGING: For each Entry Period, all Entries which have advanced to the Second Round of Judging (as stated in Section 5) will be scored on a scale of 1 to 5 by Sponsor’s marketing agency and/or Sponsor based on the following judging criteria: 50% “How well does your CHEETOS® snack shape match its title?” and 50% “How unique is your CHEETOS® snack shape?”. The participant whose Entry receives the highest score as awarded by the judges in the Second Round of Judging will be deemed the Entry Period Prize winner for that Entry Period (regardless of the period in which it advanced to the Second Round of Judging). In case of a tie, tied Entries will be re-judged by two (2) new judges (based on the judging criteria stated herein) to determine the winner of the tie.
7. RANDOM DRAWING: One (1) Random Drawing Prize winner will be drawn on or about September 4, 2018 from all eligible Entries submitted during the Promotion Period. Odds of winning the Random Drawing Prize depend on the number of eligible Entries received throughout the entire Promotion Period. The random drawing will be conducted by an independent judging agency designated by Sponsor, whose decisions are final in all matters relating to the random drawing.
8. PRIZE DETAILS:
Random Drawing Prize: One (1) Random Drawing Prize will be awarded for the Promotion consisting of $11,112.00, awarded in the form of a check, payable to winner.
Entry Period Prizes: Eight (8) Entry Period Prizes will be awarded for the Promotion, one (1) per Entry Period. Sponsor and Sponsor’s agency will create a prize package to offer to the winner based on the shape of the CHEETOS® snack provided in the winning Entry within a budget of $11,111.00. The prize might consist of an item, a trip for winner and up to three (3) guests, and/or an experience (for winner only or winner and up to three [3] guests) as determined by Sponsor, in Sponsor’s sole discretion. For example, if you submit a CHEETOS® snack shaped like an ocean creature, Sponsor may create a prize package including a trip to a beach destination; or if you submit a CHEETOS® snack shaped like a musical instrument, Sponsor may create a prize package including backstage passes to a popular concert. Approximate Retail Value (“ARV”) of each prize: $11,111.00. Winner may take a cash alternative of $11,111.00 in lieu of the prize package.
Applicable to “Trip” Entry Period Prizes: A trip prize may include air transportation for winner and up to three (3) guests, quad-occupancy hotel accommodations for the appropriate number of nights, event tickets (if any), and spending money (if any; amount to be determined by Sponsor based on remaining budget after transportation, accommodation, and/or event costs have been determined). Travel, accommodations, and/or events are subject to availability and change. Ground transportation, meals, gratuities and all other expenses not specified herein are solely winner’s responsibility. All travel subject to availability, government restrictions and regulations, hotel, airline, airport or other transportation terminal (or other types of transportation) restrictions and regulations. Other restrictions may apply. Selection of airline, ground transportation, and overnight accommodations, are at Sponsor’s sole discretion. Winner will be required to provide a credit card prior to check-in and is solely responsible for all incidental charges and may be required to sign an additional liability release for the use of the accommodations. Sponsor assumes no responsibility for canceled, delayed, suspended or rescheduled prize-related activities (including, but not limited to any act or omissions whatsoever by the air carriers, hotels, venue operators, transportation companies, or prize providers) beyond its control. In the event the winner and/or a guest misses a scheduled airline flight (through no fault of Sponsor or due to Force Majeure), Sponsor will have no liability for any costs associated with changing or rebooking transportation. Additional prize award details and travel information to be provided to the trip winner at the time of notification. Winner must be able to travel on dates specified by Sponsor or prize will be forfeited. Winner and his/her guest(s) are also responsible for obtaining travel insurance (and all other forms of insurance) at their option and hereby acknowledge that Sponsor has not and will not obtain or provide travel insurance or any other form of insurance. Winner and guest(s) must have all necessary identification and/or travel documents (e.g. passport or valid driver’s license) required for travel. Winner and guest(s) must travel on the same itinerary. Any minor guest (under age of 18; 19 in AL or NE) must be accompanied at all times by minor’s parent or legal guardian who must be the winner or one of winner’s guests. Guest(s) (or if a minor, his/her parent or legal guardian who must be the winner or one of winner’s guests) must complete and return a Liability/Travel Release prior to making travel arrangements. Actual value may depend on city/date/time of departure. All trip prizes must be completed by August 31, 2019.
Applicable to “Experience” Entry Period Prizes: Experience prizes may or may not include a Trip (see above for information applicable to a Trip prize). Event tickets are subject to terms and conditions specified thereon. If applicable, seat locations will be determined by the Sponsor, in its sole discretion. Events are subject to availability and change. Any expenses not specified herein are solely winner’s responsibility.
Applicable to “cash” prizes: Any cash prize or cash portion of a prize (spending money) shall be awarded in the form of a check, payable to winner.
Winner must accept prize as stated by Sponsor or prize may be forfeited and awarded to an alternate winner. Any difference between stated value and actual value will not be awarded. Total ARV of all prizes is $100,000.00. Limit one (1) prize per person.
9. NOTIFICATION OF POTENTIAL WINNERS: Prizes won by an eligible participant who is a minor in his or her state of residence will be awarded to a minor’s parent or legal guardian. Potential winners will be notified by phone and/or email and will be required to respond to the notification within twenty-four (24) hours in order to capture the potential winner’s contact information. Following the initial notification period, potential winners will be required to complete, sign and return an Affidavit of Eligibility/Liability Release, and, where lawful, a Publicity Release (collectively, the “Affidavit”) within forty-eight (48) hours via fax, email and/or overnight mail.
If you are determined to be a potential winner and you submitted a photo of a CHEETOS® snack you purchased in the winning Entry, Sponsor reserves the right to send you a box and instructions (altogether, the “Box”) on how to carefully package and mail in your CHEETOS® snack. The CHEETOS® snack you send in must be the same CHEETOS® snack appearing in your winning Entry/Photo. All submitted CHEETOS® snacks become the property of Sponsor and will not be returned. Your CHEETOS® snack submission must be received by the Sponsor’s agency within three (3) calendar days of the delivery date of the Box at your residence (as documented by the shipping company). For your protection, it is suggested that you send in your CHEETOS® snack exactly as instructed and keep photos of your CHEETOS® snack and you packing the Box for your records. 
Sponsor and its agencies are not responsible for suspended or discontinued wireless or Internet service which may result in a potential winner not receiving an initial prize notification; nor is Sponsor responsible for any change in participant’s email address, mailing address or phone number or a delay in the delivery of the Box required to return the CHEETOS® snack. If (i) an attempted notification is returned as undeliverable, (ii) a potential winner cannot be verified, (iii) any required documents or Boxes with CHEETOS® snacks are not received by Sponsor’s agency within the required timeframe, or (iv) a potential winner is otherwise unable to accept the prize as stated, the applicable prize may be forfeited, in Sponsor’s sole discretion. If any prize is returned as undeliverable, prize will be forfeited and Sponsor shall have no further liability to award that prize.
By accepting a prize, each winner agrees that his/her Entry will be deemed a Work Made For Hire under the Copyright laws of the United States, but if it cannot be so deemed, then the winner irrevocably assigns and transfers to Sponsor all of his/her right, title and interest in and to his/her Entry, including all but not limited to all copyright and trademark rights which he or she may have, in the United States and worldwide, therein, for consideration, the receipt and sufficiency of which is hereby acknowledged. Each winner hereby waives in favor of Sponsor, all rights of “Droit Moral” or “Moral Rights of Authors” or any similar rights or principles of law that a winner may now or later have to his/her Entry. Sponsor reserves the right to alter, change or modify the winning Entry, in its sole discretion. Upon request of Sponsor, each winner shall execute and deliver such additional instrument of assignment, as may be solely deemed by Sponsor, reasonably necessary to establish the ownership of record of the right, title and interest in and to the Entry and of the copyrights transferred and “Moral Rights of Authors” waived under these Official Rules. Should Sponsor fail to request the said assignment as stated, that shall not be deemed a waiver of Sponsor’s rights and Sponsor may at a later time request the assignment.
10. LIMITATIONS OF LIABILITY AND RELEASE: No responsibility is assumed by Sponsor for lost, late, mutilated, illegible, unintelligible, incomplete, misdirected or postage-due mail, Entries, or Boxes. No liability or responsibility is assumed by Sponsor or Promotion Parties resulting from participant’s participation in or attempt to participate in the Promotion or ability or inability to upload or download any information in connection with the Promotion. No responsibility or liability is assumed by Sponsor or Promotion Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Promotion: Hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, Internet connectivity or other online or network communication problems; errors or limitations of any Internet service providers, servers, hosts or other providers; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; lost, late, delayed or intercepted transmissions; inaccessibility of the Website in whole or in part for any reason; traffic congestion on the Internet or the Website; unauthorized human or non-human intervention of the operation of the Promotion, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, or worms; or destruction of any aspect of the Promotion, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Promotion. Sponsor and Promotion Parties are not responsible for any printing, typographical, technical, computer, network or human error which may occur in the administration of the Promotion, the announcement of the prizes or in any Promotion-related materials. Use of Website is at user’s own risk. Sponsor and Promotion Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user’s or any other person’s computer resulting from participation in the Promotion. In the event of an identity dispute of a participant, the Entry will be considered made by the registered owner of the email address associated with the account used for entry. “Registered owner” is defined as the natural person who is assigned an email address by an Internet access provider, on-line service provider or other organization which is responsible for assigning email addresses or the domain associated with the submitted email address. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR OR PROMOTION PARTIES’ NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.
By participating in the Promotion, participants (and their parent(s)/legal guardian(s) if participants are minors) agree to release and hold harmless Sponsor and Promotion Parties from any and all liability for loss, harm, damage, injury, cost or expense whatsoever including, without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to or participation in the Promotion, or possession, acceptance, use and/or misuse of prize or participation in any Promotion-related activity and for any claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property-related cause of action. By accepting a prize, recipients (and their parent(s)/legal guardian(s) if participants are minors) (a) agree that Sponsor and Promotion Parties shall be held harmless by winner against, any liability for injuries, losses or damages of any kind to persons or property resulting in whole or in part, directly or indirectly, from participation in the Promotion; from acceptance, possession, misuse or use of any prize, including travel thereto (if applicable), and (b) grant (and agree to confirm grant in writing promptly upon request) to Sponsor and those acting under Sponsor’s authority, and each of their respective designees the right to use his/her name, photograph, likeness, voice, image, statements, and biographical information at any time or times, for advertising, trade, publicity and promotional purposes in any media now known or hereafter discovered, worldwide, including the Internet without review, notification or approval, and additional compensation or consideration, unless prohibited by law. Sponsor and Promotion Parties are not liable in the event that any portion of the Promotion or prize is canceled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a “Force Majeure Event”).
11. GENERAL CONDITIONS: Winners are solely responsible for any taxes on the prize, and will receive an IRS Form 1099 for the value of the prize. No substitution of prize is offered, except at the sole discretion of the Sponsor. No transfer of prize is permitted. Prizes are awarded “as is” with no warranty or guarantee, either expressed or implied by Sponsor, except manufacturer’s standard written warranty included in the prize packaging. Unclaimed prizes will not be awarded. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. If for any reason the Promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion, Sponsor reserves the right to (a) cancel, suspend and/or modify the Promotion, or any part of it, and (b) disqualify any individual who is responsible for such action. If terminated, Sponsor may, in its sole discretion, determine the winners from among all eligible Entries received up to time of such action in a manner as determined by an independent judging agency. This Promotion is offered only in the United States and all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, participant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of State of Texas, without giving effect to any choice of law or conflict of law rules. By entering, participants consent to the jurisdiction and venue of the federal, state and local courts for Collin or Dallas Counties, Texas.
Please see Sponsor’s privacy policy located at http://www.fritolay.com/legal/privacy-policy.htm for details of our policy regarding the personal information collected in connection with this Promotion. Additionally, any communication between participant and Sponsor or its agencies regarding this Promotion (e.g. phone calls, text messages, chats, emails, etc.) may be recorded for quality assurance and training purposes. Winners’ names may be included in a publicly available winner’s list.
LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT A PARTICIPANT, TO DELIBERATELY DAMAGE, DESTROY, TAMPER OR VANDALIZE THE WEBSITE OR INTERFERE WITH THE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.
12. WINNER’S LIST: For the names of the winners, send a self-addressed, stamped envelope to be received by October 9, 2018 to: CHEETOS® Win What You See Winner’s List, 10 South 5th Street, 7th Floor, Dept. 881-767, Minneapolis, MN 55402.
13. SPONSOR: Frito-Lay, Inc. 7701 Legacy Drive, Plano, TX 75024-4099.
© 2018 Frito-Lay North America, Inc.

THIS GAME IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER UNLESS YOU ARE ELIGIBLE AND LOCATED IN THE UNITED STATES AT THE TIME OF PARTICIPATION.
MY CHEETOS® SWAG INSTANT-WIN GAME (“GAME”) OFFICIAL RULES
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED. BY PARTICIPATING, PARTICIPANT AGREES TO BE BOUND BY THESE OFFICIAL RULES AND THE CHEETOS® WIN WHAT YOU SEE OFFICIAL RULES (AVAILABLE AT CheetosWinWhatYouSee.com)AND THE DECISIONS OF THE JUDGES, WHICH SHALL BE FINAL AND BINDING IN ALL RESPECTS.
1. ELIGIBILITY: The Game is open only to legal U.S. residents residing in one of the 50 U.S. states or the District of Columbia, who are 13 years of age or older at the time of entry who enter the CHEETOS® Win What You See promotion and select a Participating Retailer during the entry process. See Appendix A at the bottom of these Official Rules for a list of Participating Retailers. The following persons are not eligible to participate: Employees, contractors, directors, and officers of Frito-Lay, Inc. (“Sponsor”), its parent, subsidiary and affiliated companies, the Participating Retailers, distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Game (collectively, “Promotion Parties”) and the immediate family members (spouse, parent, child, sibling, grandparent, and/or “step”) of each and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Game).
2. GAME PERIOD: Game begins at 12:00:00 p.m. Central Time (“CT”) on June 25, 2018 and ends at 11:59:59 p.m. CT on September 2, 2018 (“Game Period”). The Sponsor’s computer is the official timekeeping device for this Game.
3. HOW TO PARTICIPATE: During the Game Period, purchase any CHEETOS® brand product and look for a uniquely-shaped CHEETOS® snack. Take a photo of the uniquely-shaped CHEETOS® snack (“Photo”). Next, visit CheetosWinWhatYouSee.com (“Web Site”) and follow the online instructions to select a Participating Retailer and submit your Photo and title of your CHEETOS® snack. Altogether, the Photo and title shall hereinafter be referred to as the “Entry”. To enter without making a purchase, visit the Web Site, select a Participating Retailer, choose any CHEETOS® snack photo provided in the photo gallery and follow the online instructions to provide a title of the CHEETOS® snack photo you selected (also, an “Entry”) and submit your Entry.

Photo file size must not exceed 5MB and must be in a JPG or PNG format. 

Title must be in English and cannot exceed 200 characters.

The CHEETOS® snack cannot be altered in any way and the CHEETOS® snack image may not be manipulated in any way.

For each valid Entry submitted into the CHEETOS® Win What You See promotion in which the participant selected a Participating Retailer, participant will receive an email containing instructions on how to play for a chance to win an Instant Win Prize or Digital Photo Download (“Play”). Submit your Play as instructed within the Game email you receive.
At randomly-selected times, during the Game Period, as chosen by the independent judging organization (the “Judges”), the first participant who completes a Play in accordance with these Official Rules (whose Play is properly received and recorded by administrator’s computer(s) at or immediately after a randomly-selected time during the Game Period) will win the indicated Instant-Win Prize or Digital Photo Download (subject to verification). The message may also provide next steps on how to claim your Instant-Win Prize or Digital Photo Download. All Plays must be properly received and recorded by Sponsor’s computer within the Game Period in order to be eligible to win an Instant-Win Prize or Digital Photo Download.
Limit fifty (50) Entries per person/email address per day. A “day” is defined as the twenty-four (24) hours between 12:00:00 a.m. CT and the following 11:59:59 p.m. CT with the exception of the first day of the Game Period which shall begin at 12:00:00 p.m. CT and end the following 11:59:59 p.m. CT. Participants must have a valid email address. Multiple participants may not share the same email address. A potential winner may be requested to provide Sponsor with proof that he/she is the authorized account holder of the email address associated with the winning Play and/or an eligible participant. In the event of an identity dispute of a participant, the Play will be considered made by the registered owner of the email address associated with the account used for submitting Play(s). “Registered owner” is defined as the natural person who is assigned an email address by an Internet access provider, on-line service provider or other organization which is responsible for assigning email addresses or the domain associated with the submitted email address.
Each submission must be manually key stroked and/or manually entered by the individual participant; automated and/or repetitive electronic submission of Plays (including but not limited to Plays made using any script, macro, bot or sweepstakes service) will be disqualified and transmissions from these or related email addresses/IP addresses may be blocked. Participants may not register/enter with multiple email addresses nor may participants use any other device or artifice to play the Game under multiple identities. Any participant who attempts to enter with multiple email addresses under multiple identities will be disqualified and shall forfeit any Instant-Win Prize or Digital Photo Download won, in Sponsor’s sole discretion.
4. INSTANT-WIN PRIZE AND DIGITAL PHOTO DOWNLOAD DETAILS:
Instant-Win Prizes are listed as follows: Quantity / Description / Approximate Retail Value (“ARV”). 
Instant-Win Prizes
Two hundred fifty (250) / Set of playing cards. / ARV: $12.00 each.
Two hundred fifty (250) / Luggage tag. / ARV: $11.00 each.
Five hundred (500) / Magnet. / ARV: $4.00 each.
One thousand (1,000) / Printable commemorative pedestal, awarded via Web Site. / ARV: $ .05 each.
Digital Photo Download
The Digital Photo Download consists of a digital photo of your CHEETOS® snack shape. No ARV is associated with the Digital Photo Download.
Winner must accept an Instant-Win Prize or the Digital Photo Download as stated by Sponsor or the Instant-Win Prize or Digital Photo Download may be forfeited. Total ARV of all Instant-Win Prizes $7,800.00. Odds of winning depend on the total number of Plays received and the order in which they are received. Limit of one (1) of Instant-Win Prize or Digital Photo Download per person per Entry per day.
5. WINNER NOTIFICATION: An Instant-Win Prize or Digital Photo Download won by an eligible participant who is a minor in his or her state of residence may be awarded to the minor’s parent or legal guardian. Participants will be notified instantly with a Game Confirmation notice on screen during their online session at the Web Site with instructions on how to claim his/her Instant-Win Prize or Digital Photo Download (subject to verification and compliance with these Official Rules). Sponsor is not responsible for suspended or discontinued wireless or Internet service which may result in a potential winner not receiving an initial Game Confirmation notice; nor is Sponsor responsible for any change in participant’s email address. If (i) winner does not respond to the instructions as stated within the Game Confirmation message, (ii) a potential winner cannot be verified, or (iii) a potential winner is otherwise unable to accept the Instant-Win Prize or Digital Photo Download as stated, the applicable Instant-Win Prize or Digital Photo Download may be forfeited, in Sponsor’s sole discretion. Instant-Win Prizes (as applicable) will be shipped within six (6) to eight (8) weeks. If an Instant-Win Prize or Digital Photo Download is returned as undeliverable, the Instant-Win Prize or Digital Photo Download will be forfeited and Sponsor shall have no further liability to award such Instant-Win Prize or Digital Photo Download.
6. LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Sponsor or Promotion Parties resulting from participant’s participation in or attempt to participate in the Game or ability or inability to upload or download any information in connection with the Game. No responsibility or liability is assumed by the Sponsor or Promotion Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Game: Hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online or network communication problems; errors or limitations of any Internet or phone service providers, servers, hosts or other providers; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; lost, late, delayed or intercepted transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic congestion on the Internet or Web Site; unauthorized human or non-human intervention of the operation of the Game, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, or worms; or destruction of any aspect of the Game, or loss, miscount, misdirection, inaccessibility or unavailability of the Web Site or an email account used in connection with the Game. Sponsor and Promotion Parties are not responsible for any printing, typographical, technical, computer, network or human error which may occur in the administration of the Game, the announcement of Instant-Win Prizes or Digital Photo Download or these Official Rules, or any inaccurate or incorrect data contained on the Web Site. Use of Web Site is at user’s own risk. Sponsor and Promotion Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user’s or any other person’s computer equipment or mobile device resulting from participation in the Game. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR OR PROMOTION PARTIES’ NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.
7. RELEASE OF LIABILITY: By participating in the Game, participants (and their parent(s)/legal guardian(s) if participants are minors) release Sponsor and Promotion Parties from any and all claims, damages or liabilities arising from or relating to such participant’s participation in the Game. By accepting an Instant-Win Prize or Digital Photo Download, participants (and their parent(s)/legal guardian(s) if participants are minors) (a) agree that the Sponsor and Promotion Parties will have no liability whatsoever for, and shall be held harmless by winner against, any liability for injuries, losses or damages of any kind to persons or property resulting in whole or in part, directly or indirectly, from participation in the Game; from acceptance, possession, misuse or use of the Instant-Win Prize or Digital Photo Download and (b) grant (and agree to confirm grant in writing promptly upon request) to Sponsor and those acting under Sponsor’s authority the right to the use of his/her name, photograph, likeness, voice, image, statements and biographical information, at any time or times, for advertising, trade, publicity and promotional purposes in any media now known or hereafter discovered, worldwide, including the Internet without review, notification or approval, and additional compensation, unless prohibited by law. Sponsor and Promotion Parties are not liable in the event that any portion of the Game is canceled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a “Force Majeure Event”).
8. GENERAL CONDITIONS: Winners are solely responsible for any federal, state and/or local taxes on an Instant-Win Prize, if any. No cash equivalent or substitution of an Instant-Win Prize or Digital Photo Download is offered, except at the sole discretion of the Sponsor. Any difference between the stated approximate retail value and the actual retail value will not be awarded. No transfer of an Instant-Win Prize or Digital Photo Download is permitted. Instant-Win Prizes are awarded “as is” with no warranty or guarantee, either expressed or implied by Sponsor, except manufacturer’s standard written warranty included in the Instant-Win Prize packaging. Unclaimed Instant-Win Prizes and Digital Photo Download will not be awarded. If an Instant-Win Prize or Digital Photo Download, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute the Instant-Win Prize and Digital Photo Download with another Instant-Win Prize or Digital Photo Download of equal or greater value. If for any reason the Game is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Game, Sponsor reserves the right, at its sole discretion, to (a) disqualify any individual who is responsible or who tampers with the submission process, and (b) cancel, modify or terminate the Game. In the event of cancellation, Sponsor will randomly award the remaining Instant-Win Prize(s) and/or Digital Photo Download among all eligible, non-suspect Plays received prior to cancellation. This Game is offered only in the United States and is governed by the laws of the state of Texas, and all claims must be resolved in the federal or state courts located in Collin or Dallas counties, Texas.
Please see Sponsor’s privacy policy located at http://www.fritolay.com/legal/privacy-policy.htm for details of our policy regarding the personal information collected in connection with this Game. Additionally, any communication between participant and Sponsor or its agencies regarding this Game (e.g. phone calls, text messages, chats, email, etc.) may be recorded for quality assurance and training purposes. Winners’ names may be included in a publicly-available winners’ list.
LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT A PARTICIPANT, TO DELIBERATELY DAMAGE, DESTROY, TAMPER OR VANDALIZE THE WEB SITE OR INTERFERE WITH THE OPERATION OF THE GAME IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.
9. WINNER’S LIST: For the names of the Instant-Win Prize winners, send a self-addressed, stamped envelope to be received by October 2, 2018 to: My Cheetos Swag Instant-Win Game Winner’s List, 10 South 5th Street, 7th Floor, Dept. 881-768, Minneapolis, MN 55402.
10. SPONSOR: Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX 75024-4099.
All snack-related trademarks are owned by Frito-Lay North America, Inc. © 2018.
Appendix A – Participating Retailers

Baker’s

City Market

Copps

Dillons

Dillons Marketplace

Food 4 Less

Foods Co

Fred Meyer

Fry’s

Fry’s Marketplace

Gerbes

Harris Teeter

Jay C

King Soopers

King Soopers Marketplace

Kroger

Kroger Marketplace

Mariano’s

Metro Market

Owen’s

Pay Less

Pick ’n Save

QFC

Ralphs

Roundy’s

Ruler

Scott’s

Smith’s

Smith’s Marketplace