2023 Fly-Away CMA Fest Sweepstakes
OFFICIAL RULES
NO PURCHASE OR PAYMENT OF MONEY IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A
PURCHASE OR PAYMENT OF MONEY WILL NOT IMPROVE THE CHANCES OF WINNING.
The 2023 Fly-Away CMA Fest Sweepstakes (the “Sweepstakes”) is intended for legal residents
of the United States and shall only be construed and evaluated according to U.S. law.
SPONSOR/ADMINISTRATOR: The Sweepstakes is sponsored and administered by Durango
Boots, a division of Rocky Brands, Inc., 39 E. Canal St., Nelsonville, OH 45764 (the “Sponsor”).
Country Music Association, Inc. is not a sponsor of this promotion.
ELIGIBILITY: The Sweepstakes is open to legal U.S. residents (excluding those with primary
residence in Alaska, Florida, Hawaii, Rhode Island, and New York) who are at least eighteen (18)
years of age or the age of majority, whichever is older, in their respective states of permanent
residence at the time of entry (the “Entrants”). Employees, officers and representatives of the
Sponsor, the Administrator, their respective parent companies, employees, officers, directors,
subsidiaries, affiliates, distributors, sales representatives and advertising and promotional
agencies, and the officers, directors, agents, and employees of each of the foregoing, and
members of their immediate families (defined as including spouse, biological, adoptive and
step-parents, grandparents, siblings, children and grandchildren, and each of their respective
spouses, regardless of where they reside) or households (whether related or not) of any of the
above (collectively, the “Released Parties”) are NOT eligible to participate in this Sweepstakes.
Non-eligibility or non-compliance with any of these Official Rules will result in disqualification.
Void in where prohibited or restricted by law. (For the avoidance of doubt, any references in
these Rules to Entrants shall also include the Entrants who are deemed the Winners (as defined
below)). CMA and its agents are excluded from eligibility.
AGREEMENT TO OFFICIAL RULES: By participating, Entrants agree to abide by and be bound by
these Official Rules and the decisions of the Sponsor, which are final and binding in all matters
relating to the Sweepstakes. Winning a Prize (as defined below) is contingent upon fulfilling all
requirements set forth herein.
HOW TO ENTER THE SWEEPSTAKES: (“Standard Entry”): The Sweepstakes begins at
8:00:01 a.m. Eastern Time (“ET”) on May 8, 2023, and ends at 11:59:59 p.m. ET on May 15, 2023
(“Sweepstakes Period”). The Sponsor’s database computer is the official time-keeping device for
the Sweepstakes. Eligible Entrants can enter the Sweepstakes by visiting
www.durangoboots.com/cma-fly-away and https://wwwcmafest.com by clicking the “Need
Help?” button to activate the Virtual Assistant Chatbot that links to the sweepstakes (the
“Website”). At the Website, eligible Entrants can enter the Sweepstakes by completing the
registration form which will request each Entrant’s first and last name, mobile phone number,
city, state, zip code and email address. Each completed Sweepstakes registration form will result
in one (1) Sweepstakes entry. Limit one (1) entry per Entrant. Multiple submissions will only
result in one entry during the sweepstakes period. Proof of entry information at the Website is not
considered proof of delivery to or receipt by Sponsor of an entry. Entries made by any other
individual or any entity, and/or originating at any other website or email address, including, but
not limited to, commercial Sweepstakes subscription notification and/or entering service sites,
will be declared invalid and disqualified for this Sweepstakes. The use of automated entry devices
is prohibited, and no mechanically reproduced entries are allowed; all such entries are void.
Released Parties are not responsible for: late, incomplete, delayed, undelivered, or misdirected
entries. All entries become the exclusive property of Sponsor and will not be acknowledged or
returned. By participating, you consent for Sponsor to obtain, use, and transfer your name, email
address, mobile phone number and other information for the sole purpose of administering this
Sweepstakes. All information submitted by Entrants will be treated according to following privacy
policies, available at https://www.durangoboots.com/privacy-policy.html & Privacy Policy –
CMA World. By entering the Sweepstakes and providing their email address, mobile phone
number and other contact information, Entrants hereby agree to Released Parties’ collection and
usage of their personal information and acknowledge that they have read and accepted Released
Parties’ Privacy Policy. By entering the Sweepstakes, Entrants acknowledge their automatic opt-
in to the Released Parties’ email and mail databases. All subsequent emails from the Released
Parties will have an unsubscribe/opt-out option. This includes but is not limited to receiving
promotional marketing from Durango Boots and a free subscription that can be cancelled via
unsubscribe links located in each SMS and email.
GENERAL CONDITIONS: If for any reason the operation or administration of this Sweepstakes is
impaired or incapable of running as planned for any reason, including but not limited to (i)
infection by computer virus, bugs; (ii) tampering, unauthorized intervention; (iii) fraud; (iv)
technical failures or (v) any other causes beyond the control of the Sponsor which corrupt or
affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes,
the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers
with the entry process, and to cancel, terminate, modify or suspend the Sweepstakes in whole
or in part, at any time, without notice and award the Prizes (defined below) using all non-
suspect eligible entries received as of, or after (if applicable) this cancellation, termination,
modification or suspension date, or in any manner that is fair and equitable and best conforms
to the spirit of these Official Rules. Sponsor reserves the right, at its sole discretion, to disqualify
any individual deemed to be tampering or attempting to tamper with the entry process or the
operation of the Sweepstakes or Sponsor’s Website; or acting in violation of these Official Rules
or in an unsportsmanlike or disruptive manner. CAUTION: ANY ATTEMPT TO DELIBERATELY
DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS
A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE; THE
SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH
PERSON (S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.
Failure by the Sponsor to enforce any provision of these Official Rules shall not constitute a
waiver of that provision.
RELEASE AND LIMITATIONS OF LIABILITY: By participating in the Sweepstakes, Entrants agree
to release and hold harmless the Released Parties from and against any claim or cause of action
arising out of participation in the Sweepstakes or receipt or use of any Prize, including, but not
limited to: (i) any technical errors that may prevent an Entrant from submitting an entry; (ii)
unauthorized human intervention in the Sweepstakes; (iii) printing errors; (iv) errors in the
administration of the Sweepstakes or the processing of entries; or (v) injury, death, or damage
to persons or property which may be caused, directly or indirectly, in whole or in part, from
Entrant’s participation in the Sweepstakes or receipt of any Prize. Released Parties assume no
responsibility for any error, omission, interruption, deletion, defect, delay in operation or
transmission, communications line failure, theft or destruction or unauthorized access to, or
alteration of, entries. Released Parties are not responsible for any problems or technical
malfunction of any telephone network or telephone lines, computer online systems, servers, or
providers, computer equipment, software, failure of any email or entry to be received by
Sponsor on account of technical problems, human error or traffic congestion on the Internet or
at any website, or any combination thereof, including any injury or damage to Entrant’s or any
other person’s computer relating to or resulting from participation in this Sweepstakes or
downloading any materials in this Sweepstakes. Entrant further agrees that in any cause of
action, the Released Parties’ liability will be limited to the cost of entering and participating in
the Sweepstakes, and in no event shall the Released Parties be liable for attorney fees. Entrant
waives the right to claim any damages whatsoever, including, but not limited to, punitive,
consequential, direct, or indirect damages.
DRAWING AND NOTIFICATION: The potential Grand Prize Winner will be selected in a random
drawing from among all eligible entries received. The Grand Prize drawing will be conducted by
the Administrator, whose decisions are final and binding. The Prize drawing will be conducted
on May 16, 2023. The potential Grand Prize Winner will be contacted by the Administrator (or
Sponsor) via email and mobile phone number provided. Odds of winning the Grand Prize will
depend on the total number of eligible entries received throughout the Sweepstakes Period.
GRAND PRIZE: There will be one (1) Grand Prize Winner. The Grand Prize Winner (“Winner”),
upon the Administrator’s confirmation of eligibility, will receive one (1) CMA Fest trip package
valid June 7-12, 2023, which includes two (2) tickets to 2023 CMA Fest, two (2) round trip
airlines ticket to Nashville from any city in the continental U.S., one (1) double occupancy hotel
room and $100 in rideshare credit to be provided by the Country Music Association, Inc. The
Grand Prize winner will also receive one (1) pair of Limited-Edition CMA Fest 50th
Anniversary
commemorative boots to be provided by Durango Boots (“Grand Prize” or “Prize”). The
Limited-Edition CMA Fest 50th Anniversary commemorative boots will be provided after the
2023 CMA Fest event in the winner’s size. The Approximate Retail Value (“ARV”) of the Grand
Prize is $6,054.50. Pictures used in connection with this Sweepstakes are not depictions or
promises of the Grand Prize which may differ substantially. All other expenses associated with
the Grand Prize acceptance or usage not specifically mentioned herein are the responsibility of
the Winner. The value of the Prizes set forth above represents Sponsor’s good faith
determinations of the ARV thereof and such determinations are final and binding and cannot be
appealed. If actual value of a Prize is lower than the stated ARV when a Prize is procured and
fulfilled, then the difference will not be awarded. NOTE: Substitution, assignment or transfer
of the Prize is not permitted, except by Sponsor, who reserves the right to substitute the Prize
or any Prize component with another of equal or greater value.
PRIZE CONDTIONS: By accepting the Grand Prize, the Winner agrees to release and hold
harmless the Released Parties, each of their related companies, and each of their respective
officers, directors, employees, shareholders, and agents from and against any claim or cause of
action arising out of participation in the Sweepstakes or receipt or use of the Prize. The
potential Grand Prize Winner must sign and return to the Administrator, within five (5) days of
the date of notice or attempted notice is sent, an Affidavit of Eligibility, Liability & Publicity
Release in order to claim his/her prize. The Winner may also be asked to complete an IRS Form
W9. Note: The Affidavit sent to a potential Winner will require that the Winner provide their
Social Security Number to the Administrator, which will be used solely for tax reporting
purposes. The Grand Prize Winner is responsible for all local, state, and federal taxes associated
with the receipt of the Prize. The Grand Prize Winner must note that the value of their accepted
Prize is taxable as income and an IRS Form 1099 will be filed in the name of the Winner for the
value of the Prize, and the Winner is solely responsible for all matters relating to the Prize after
it is awarded. If a Prize or Prize notification is returned as unclaimed or undeliverable to a
potential Winner, if a potential Winner cannot be reached or does not respond as instructed
within 48 hours days from the first notification attempt, or if a potential Winner fails to return
requisite document(s) within the specified time period, or if a potential Winner is not in
compliance with these Official Rules, then such person shall be disqualified and, at Sponsor’s
sole discretion, an alternate Winner may be selected. Winner will be notified by email and
mobile phone number provided when entering the sweepstakes. Winner will have 48 hours
after first contact attempt to claim their prize. If no response, the winner is deemed ineligible
and a new winner will be selected. The sponsor will attempt to reach out to a max of five (5)
entrants.
By accepting the Prize, where permitted by law, the Grand Prize Winner grants to the Released
Parties and those acting pursuant to the authority of Sponsor and the Released Parties (which
grant will be confirmed in writing upon Sponsor’s request), the right to print, publish, broadcast
and use worldwide IN ALL MEDIA without limitation at any time their full name, portrait,
picture or video, voice, likeness and/or biographical information for advertising, trade and
promotional purposes without further payment or additional consideration, and without
review, approval or notification. CMA and its agents are deemed released parties regarding any
release forms/waivers that any Grand Prize winner, guest and/or participant is required to sign.
IN NO EVENT WILL RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR
LOSSES OF ANY KIND (INCLUDING WITHOUT LIMITATION, DIRECT, INDIRECT, INCIDENTAL,
CONSEQUENTIAL, OR PUNITIVE DAMAGES) ARISING OUT OF PARTICIPATION IN
THISSWEEPSTAKES OR THE ACCEPTANCE, POSSESSION, USE, OR MISUSE OF, OR ANY HARM
RESULTING FROM THE ACCEPTANCE, POSSESSION, USE OR MISUSE OF THE PRIZE.
By participating, Entrants release and agree to hold harmless the Released Parties from any and
all liability for any injuries, death or losses or damages to persons or property AS WELL AS
CLAIMS/ACTIONS BASED ON PUBLICITY RIGHTS, DEFAMATION, AND/OR INVASION OF PRIVACY
that may arise from participating in this Sweepstakes or its related activities or the acceptance,
possession, use or misuse of, or any harm resulting from the acceptance, possession, use or
misuse of the Prize. The Grand Prize Winner also acknowledge that Released Parties have
neither made nor are in any manner responsible or liable for any warranty, representation, or
guarantee, express or implied, in fact or in law, relative to the Prize.
DISPUTES: By entering the Sweepstakes, Entrants agree that i) Any and all disputes, claims, and
causes of action arising out of or connected with the Sweepstakes, or any Prize awarded, shall
be resolved individually, without resort to any form of class action; ii) Any and all claims,
judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs
associated with entering the Sweepstakes but in no event attorney fees and iii) Under no
circumstances will any Entrant be permitted to obtain any award for, and Entrant hereby
waives all rights to claim, punitive, incidental or consequential damages and any and all rights
to have damages multiplied or otherwise increased and any other damages, other than for
actual out-of-pocket expenses. All issues and questions concerning the construction, validity,
interpretation and enforceability of these Official Rules, or the rights and obligations of the
Entrants and Sponsor or the Released Parties in connection with the Sweepstakes, shall be
governed by, and construed in accordance with United States law. Any legal proceedings arising
out of this Sweepstakes or relating to these Official Rules shall be instituted only in the federal
or state courts of Ohio, and the parties consent to jurisdiction therein with respect to any legal
proceedings or disputes of whatever nature arising under or relating to these Official Rules. The
invalidity or unenforceability of any provision of these Official Rules shall not affect the validity
or enforceability of any other provision. In the event that any provision is determined to be
invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in
effect and be construed in accordance with their terms as if the invalid or illegal provision were
not contained herein.
SEVERABILITY: The invalidity or unenforceability of any provision of these Official Rules will not
affect the validity or enforceability of any other provision. If any provision of the Official Rules is
determined to be invalid or otherwise unenforceable, the other provisions will remain in effect
and will be construed as if the invalid or unenforceable provision were not contained herein.
MISCELLANEOUS: These Official Rules contain the full and complete understanding with
respect to the Sweepstakes and supersede all prior and contemporaneous agreements,
representations, and understandings, whether oral or written. The headings herein are for
convenience only, do not constitute a part of these Official Rules, and shall not be deemed to
limit or affect any of the provisions hereof. No amendment to, or waiver of, any provision of
these Official Rules shall be effective unless in writing and signed by both Sponsor and
Administrator. The waiver by Sponsor or Administrator of any provision of these Official Rules
shall not constitute a waiver of any other provision herein. The rights and obligations hereunder
may not be assigned by Entrant, whether by operation of law or otherwise, without the prior
written consent of Sponsor, and any attempted assignment in violation of the foregoing shall be
null and void. These Official Rules shall be binding upon, and inure to the benefit of, the
permitted successors and assigns of Sponsor, Administrator, and Entrant.
Country Music Association®, CMA Country Christmas®, CMA Fest®, and CMA Awards® are trademarks of
the Country Music Association, Inc. All Rights Reserved.