Dr Pepper® and Cheez-It Tuition Giveaway 2022
Official Rules
NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND
WILL NOT INCREASE YOUR CHANCES OF WINNING.
1. Eligibility: The Dr Pepper and Cheez-It Tuition Giveaway 2022 (the “Promotion”) is open only
to legal residents of the fifty (50) United States (including District of Columbia) who are at least
eighteen (18) years old at the time of entry. Employees of Dr Pepper/Seven Up, Inc. (“Sponsor”),
Kellogg Company, Sodexo, Inc., Merkle Inc. (“Administrator”), and their parent and affiliate
companies, suppliers as well as the immediate family (spouse, parents, siblings, and children)
and household members of each such employee are not eligible. The Promotion is subject to all
applicable federal, state, and local laws and regulations and is void where prohibited.
Participation constitutes entrant’s full and unconditional agreement to these Official Rules and
Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the
Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein. The
Promotion consists of a sweepstakes (the “Sweepstakes”) and an instant win game (the “Instant
Win Game”).
2. Sponsor: Dr Pepper/Seven Up, Inc., 6425 Hall of Fame Lane Frisco, TX 75034.
Administrator: Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Promotion begins on September 6, 2022 at 12:00 a.m. Eastern Time (“ET”) and
ends on October 31, 2022 at 11:59 p.m. ET (the “Promotion Period”). Administrator’s servers are
the official time-keeping devices for the Promotion.
4. How to Enter: There are two (2) ways to enter:
a. Download the “Bite” App: During the Promotion Period, download or launch the Bite by
Sodexo app (“App”) on your mobile device. The App is free but subject to the Terms of
Use. Once you’ve successfully downloaded/opened the App, you will be given the
opportunity to enter this Promotion. Follow the links and instructions to complete and
submit the registration form, including a valid email address (on your first visit only). You
automatically will receive one (1) entry into the Sweepstakes and advance to the Instant
Win Game page and receive one (1) Instant Win Game play for that day. Once on the
Instant Win Game page, complete the “Memory Match” game by selecting two (2) images
at a time to reveal if they match. After all the matches have been made/the memory
match board is blank, the Instant Win Game results will be instantly displayed. Potential
winners of the Instant Win Game will be provided directions for validation. All potential
winners are subject to verification before any prize will be awarded. Administrator is
responsible for the functionality of the Instant Win Game.
b. Scan the QR Code: During the Promotion Period, scan the QR code provided at Sodexo
locations to access the Promotion site and complete and submit the registration form,
including a valid email address (on your first visit only). You automatically will receive one
(1) entry into the Sweepstakes and advance to the Instant Win Game page and receive
one (1) Instant Win Game play for that day. Once on the Instant Win Game page,
complete the “Memory Match” game by selecting two (2) images at a time to reveal if
they match. After all the matches have been made/the memory match board is blank, the
Instant Win Game results will be instantly displayed. Potential winners of the Instant Win
Game will be provided directions for validation. All potential winners are subject to
verification before any prize will be awarded. Administrator is responsible for the
functionality of the Instant Win Game.
Limit: Each entrant may enter/play one (1) time per day during the Promotion Period, regardless
of method or combination of methods of entry. Multiple entrants are not permitted to share the
same email address. Any attempt by any entrant to obtain more than the stated number of
plays/entries by using multiple/different email addresses, identities, registrations and logins, or
any other methods will void that entrant’s plays/entries and that entrant may be disqualified. Use
of any automated system to participate is prohibited and will result in disqualification. Sponsor is
not responsible for lost, late, incomplete, invalid, unintelligible, or misdirected registrations, which
will be disqualified. In the event of a dispute as to any registration or play, the authorized account
holder of the email address used to register will be deemed to be the entrant or player. The
“authorized account holder” is the natural person assigned an email address by an Internet
access provider, online service provider or other organization responsible for assigning email
addresses for the domain associated with the submitted address. Potential winners may be
required to show proof of being the authorized account holder.
5. Sweepstakes/Instant Win Game: Administrator is an independent organization whose
decisions as to the administration and operation of the Promotion and the selection of potential
winners are final and binding in all matters related to the Promotion. Sweepstakes: Administrator
will randomly select the potential Sweepstakes winners, from all eligible entries on or around
November 2, 2022. Instant Win Game There will be five hundred (500) random, computer-
generated winning times, one for each prize listed below, will be generated during the Promotion
Period. If you are the first player to play the Instant Win Game at or after one of the randomly
generated times, you will be a potential instant winner of the prize indicated.
6. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR
ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS
RELATED TO THE PROMOTION. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF
THE INSTANT WIN GAME OR SWEEPSTAKES SHOULD SO INDICATE, UNLESS AND
UNTIL ENTRANT’S ELIGIBILITY, AND THE POTENTIAL INSTANT WIN GAME WINNER
AND/OR SWEEPSTAKES WINNER HAVE BEEN VERIFIED AND ENTRANT HAS BEEN
NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN
SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY
PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A
DEFECTIVE PLAY, IS VOID AND WILL NOT BE HONORED.
7. Verification of Potential Winners: Receiving a prize is contingent upon compliance with
these Official Rules. Each potential Sweepstakes winner will be notified by email. If a potential
winner of any prize cannot be contacted or fails to provide any other requested information within
the required time period (if applicable), or prize is returned as undeliverable, potential winner
forfeits the prize. In the event that a potential Sweepstakes winner is disqualified for any reason,
Sponsor will award the applicable prize to an alternate winner by random drawing from among all
remaining eligible entries. There will be three (3) alternate drawings after which the prize will
remain unawarded. Unclaimed Instant Win Game prizes will remain unawarded. Instant Win
Game prizes will be fulfilled approximately 8-10 weeks after the conclusion of the Promotion.
8. Prizes:
Sweepstakes Prizes: ONE (1) GRAND PRIZE: Winner will receive a $10,000.00 tuition prize to
be used for qualifying educational purpose(s). Approximate Retail Value (“ARV”): $10,000.00.
FIVE (5) FIRST PRIZES: Each winner will receive a $1,000.00 tuition prize to be used for
qualifying educational purpose(s). ARV: $1,000.00.
Prize Details: Tuition prize amount is payable as follows:
(a) as tuition to cover college or postsecondary vocational institution tuition, fees, books,
supplies, equipment, related educational expenses and on-campus room and board to be
awarded in the form of a check distributed to the school (eligible under Title IV of the
Higher Education Act of 1965 as amended) and located in the United States on behalf of
the Winner or Winner’s designee, who must be at least 16 years of age (“Designee”); or
(b) to pay off student loans incurred for eligible costs in (a) above in the form of a check
distributed to the lending institution on behalf of the Winner or Winner’s Designee
(c) A combination of (a) and (b) above in an amount not to exceed the prize amount.
All tuition/educational awards will be administered by Scholarship Management Services, a
division of Scholarship America, and are subject to the following and all other terms of these
Official Rules. Awards are to be used for postsecondary education expenses at an accredited
two- or four-year college, technical school, vocational school, or master or doctorate degree
program in the United States. Awards may be used to pay current educational expenses, student
loans incurred in a previous academic year, or a combination of both. Checks for the full amount
will be sent to the institution designated by the Winners. Any unused funds at the conclusion of
the students’ educational experience may be returned to the students to do with as he or she
chooses. Taxes on any portion not used for educational purposes are the responsibility of the
recipient. Award amounts may be applied to educational loans. Payments made for this purpose
will be payable to the loan servicing company for the student. (Award may be considered taxable
and Form 1099-Miscellaneous Income will be issued.)
At the request of the recipient (i.e., the initial tuition award winner), he/she may designate that the
tuition award proceeds be held at Scholarship Management Services on account for another
person (Designee) to be used for eligible education purposes as provided herein.
Upon notification by the initial winner, the initial winner must notify Scholarship Management
Services of his/her intent to gift the award proceeds to the Designee. Scholarship Management
Services will set aside funds for the Designee and set aside the funds until such time as the
Designee notifies Scholarship Management Services that he/she is ready to use the funds for
eligible education-related expenses. The tuition award proceeds shall be transferred one time
only. The initial tuition award winner must supply the following identifying information about the
Designee: name, address, phone number, date of birth, relationship, and postsecondary school
information (if known at such time). Scholarship Management Services shall not transfer the
tuition award proceeds to the Designee until such time as the identifying information is verified by
the Designee and to the satisfaction of Scholarship Management Services. The initial tuition
award winner shall be responsible for completing and filing the required Gift Tax Forms with the
Internal Revenue Service. There may be a tax liability to the winner and the winner should consult
with a tax expert before making this decision. An IRS Form 1099 will be issued to the winner. Any
tax liability will be the responsibility of the winner. Designees must be at least 16 years of age or
older.
Winners (and/or Designees) have until December 31, 2023 to use the tuition award or it will be
forfeited. Any unused portion of tuition award will be forfeited.
Odds of winning a Sweepstakes Prize depend on the number of eligible entries received during
the Promotion Period.
Instant Win Game Prizes: FIVE HUNDRED (500) FIRST PRIZES: Each winner will receive a
$5.00 Amazon.com Gift Card. Restrictions apply, see amazon.com/gc-legal. ARV: $5.00.
Odds of winning an Instant Win Game prize depend on the number of Instant Win prizes available
divided by the number of eligible Instant Win Game plays.
For All Prizes: No cash equivalent and all prizes are non-transferable, and no substitution will be
made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to
substitute a prize for one of equal or greater value if the designated prize should become
unavailable for any reason. Winners are responsible for all taxes and fees associated with prize
receipt and/or use. Limit: One (1) Sweepstakes Prize and one (1) Instant Win Game First Prize
per person. TOTAL ARV OF ALL PRIZES: $17,500.00.
9. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor,
Sodexo, Inc., Kellogg Company, Administrator, and their respective subsidiaries, affiliates,
suppliers, distributors, advertising/promotion agencies and each of their respective parent
companies and each such company’s officers, directors, employees and agents (collectively, the
“Released Parties”) from and against any claim or cause of action, including, but not limited to,
personal injury, death, or damage to or loss of property, arising out of participation in the
Promotion or receipt or use or misuse of any prize.
10. Publicity: Except where prohibited, participation in the Promotion constitutes winner’s
consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions
and/or hometown and state for promotional purposes in any media, worldwide, without further
payment or consideration.
11. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the
Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs
the integrity or proper functioning of the Sweepstakes or Instant Win Game, or any event or
cause beyond Sponsor’s control (e.g. events such as natural calamities, national emergencies,
wide spread illnesses, declarations of war, acts of God, acts of terrorism) interferes with any
aspect of the Sweepstakes or Instant Win Game, including but not limited to fulfillment of the
prize(s), as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the
right to modify the prizes offered herein and to award the prizes at random from among the
eligible entries or plays received up to the time of the impairment. Sponsor reserves the right, in
its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the
operation of the Sweepstakes or Instant Win Game or to be acting in violation of the Official Rules
of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any
person to deliberately undermine the legitimate operation of the Sweepstakes or the Instant Win
Game may be a violation of criminal and civil law, and should such an attempt be made, Sponsor
reserves the right to seek damages from any such person to the fullest extent permitted by law.
Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that
provision.
12. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or
inaccurate information, whether caused by entrants, printing errors or by any of the equipment or
programming associated with or utilized in the Promotion; (2) technical failures of any kind,
including, but not limited to malfunctions, interruptions, or disconnections in phone lines or
network hardware or software; (3) unauthorized human intervention in any part of the entry
process or the Promotion; (4) technical or human error which may occur in the administration of
the Promotion or the processing of entries; or (5) any injury or damage to persons or property
which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the
Promotion or receipt or use or misuse of any prize. If for any reason an entrant’s entry or play is
confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s
sole remedy is another Sweepstakes entry or Instant Win Game play, if possible. No more than
the stated number of prizes will be awarded. In the event that production, technical, seeding,
programming or any other reasons cause more than stated number of prizes as set forth in these
Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated
number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.
13. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and
causes of action arising out of or connected with this Promotion or any prize awarded shall be
resolved individually, without resort to any form of class action, and exclusively by the United
States District Court for the Eastern District of Michigan or the appropriate Michigan State Court
located in Oakland County, Michigan; (2) any and all claims, judgments and awards shall be
limited to actual out-of-pocket costs incurred, including costs associated with entering this
Promotion, but in no event attorneys’ fees; and (3) under no circumstances will entrant be
permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive,
incidental and consequential damages and any other damages, other than for actual out-of-
pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All
issues and questions concerning the construction, validity, interpretation and enforceability of
these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with
the Promotion, shall be governed by, and construed in accordance with, the laws of the State of
Michigan, without giving effect to any choice of law or conflict of law rules (whether of the State of
Michigan or any other jurisdiction), which would cause the application of the laws of any
jurisdiction other than the State of Michigan.
14. Entrant’s Personal Information: Information collected from entrants is subject to the
Sponsor’s Privacy Policy https://www.keurig.com/content/privacy-policy.
15. Winner List: For a winner list, click HERE. The winner list will be posted after winner
confirmation is complete.
© 2022 Merkle Inc. All Rights Reserved.
Cheez-It is a registered trademark of Kellogg NA Co, used with permission. ®, TM, © 2022
Kellogg NA Co.