Crown Imports Pacifico – Sofar Sounds Instant Win Game/ – Win ANY AVAILABLE SOFAR SOUNDS SHOW (ARV $40 PER PRIZE).

THE PACIFICO SOFAR SOUNDS INSTANT WIN GAME/SWEEPSTAKESOFFICIAL RULESNO PRODUCT PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES.A PRODUCT PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.1. PROMOTION PERIOD: The Pacifico Sofar Sounds Instant Win Game/Sweepstakes (the “Promotion”) begins at 12:00 AM Eastern Time (“ET”) on September 1, 2020 and ends at 11:59 PM ET on November 30, 2020 (the “Promotion Period”).2. ELIGIBILITY: The Promotion consists of an Instant Win Game (“Game”) and a random draw sweepstakes (“Sweepstakes”). The Game is open to legal residents of the forty-nine (49) states of the United States (excluding New Jersey) and the District of Columbia who are 21 years of age or older as of date of entry. The Game is void in New Jersey and where prohibited. The Sweepstakes is open only to legal residents of New Jersey, who are 21 years of age or older as of date of entry. The Sweepstakes is void outside of New Jersey and where prohibited. Employees of Crown Imports LLC (“Sponsor”), LogoGrab, Don Jagoda Associates, Inc. (“Administrator”), their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies (collectively, “Released Parties”), any person affiliated with the alcoholic beverage industry, including but not limited to retailers of alcohol products, and their immediate family members (spouses, domestic partners, parents, children, and siblings) and household members of each (whether related or not) are not eligible to participate in or win the Promotion. All federal, state and local laws and regulations apply. Participation constitutes participant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Promotion. Winning an Instant Win Game Prize or Sweepstakes Prize (collectively, a “Prize”) is contingent upon fulfilling all requirements set forth herein.3. TWO WAYS TO ACCESS THE REGISTRATION FORM: A. VIA WEB-ENABLED MOBILE DEVICE: During the Promotion Period, visit DiscoverPacifico.com (“Website”) using your web-enabled mobile device (“Device”). Follow the instructions to activate your Device’s camera and scan the logo on an actual bottle or can of Pacifico Beer.B. VIA DESKTOP OR LAPTOP COMPUTER: During the Promotion Period, visit the Website.After completing either of the actions described above to visit the Website, follow the instructions to complete and submit the Registration Form, for a chance to instantly win a Sofar Sounds digital code or, if you are a NJ resident, to be entered into that Entry Period’s drawing to award a Sofar Sounds digital code. Non-winning Sweepstakes entries will not roll over into any subsequent Entry Period’s drawings. The Game is void in New Jersey and where prohibited. Instant winners will receive a winning message including the words “You’re an instant winner” and will be prompted to indicate their consent to release Sponsor from any liability resulting from use of prize. If you receive a non-winning message including the words “Sorry you didn’t win,” you are not an instant winner. Winners are subject to verification of eligibility. Multiple participants are not permitted to share the same email address to submit an Entry. Limit one (1) Game play/entry per eligible person/email address, per day.4. GAME PLAY VERIFICATION: All winning Game Plays are subject to verification. If, due to an error of any kind, more instant winning messages are delivered to participants, or more Instant Win Game Prizes are claimed than are intended to be awarded per Rule #5, the intended number of Instant Win Game Prizes will be awarded in a random drawing from among all verified prize claims received during the Promotion Period. 5. RANDOM DRAWINGS FOR NJ RESIDENTS ONLY: One (1) or two (2) Sweepstakes Prize winner(s) will be randomly selected on or about each random drawing date indicated in the chart below, from among all eligible Entries received throughout each Entry Period. Random drawings will be conducted by Administrator, an independent judging organization whose decisions are final on all matters relating to the Sweepstakes. Odds of winning a Sweepstakes Prize depend upon the number of eligible Entries received throughout each Entry Period. Entry PeriodsEntry Period TimingRandom Drawing DatesNumber of Winners112:00 AM ET 9/1/20 thru 11:59 PM ET 9/14/209/15/201212:00 AM ET 9/15/20 thru 11:59 PM ET 9/28/209/29/202312:00 AM ET 9/29/20 thru 11:59 PM ET 10/12/2010/13/201412:00 AM ET 10/13/20 thru 11:59 PM ET 10/26/2010/27/202512:00 AM ET 10/27/20 thru 11:59 PM ET 11/9/2011/10/201612:00 AM ET 11/10/20 thru 11:59 PM ET 11/23/2011/24/202712:00 AM ET 11/24/20 thru 11:59 PM ET 11/30/2012/1/2015. PRIZES & APPROXIMATE RETAIL VALUE (“ARV”):• One hundred eighty-two (182) Instant Win Game Prizes (two [2] per day): Each Instant Win Game Prize consists of two (2) Sofar Sounds digital codes, each redeemable for one (1) ticket to any available Sofar Sounds show (ARV: $40 per prize), approximate overall odds of winning an Instant Win Game Prize are 1 in 3,500. Limit one (1) Game Prize per person.• Ten (10) Sweepstakes Prizes: Each Sweepstakes Prize consists of two (2) Sofar Sounds digital codes, each redeemable for one (1) ticket (to any available Sofar Sounds show (ARV: $40 per prize) Limit one Sweepstakes Prize per person.The total maximum ARV of all Prizes is $7,680. Tickets are available in select cities only. Transportation and accommodations are not included. No alcohol is included with any Prize. Prizes consists of only the item specifically listed as the Prize in these Official Rules. SofarTerms and Conditions apply. 6. WINNER NOTIFICATION: • Potential Sweepstakes Prize winners will be notified by email and will be required to complete and return via email/fax, a Release of Liability within three (3) days of Administrator’s attempted delivery of same. Noncompliance within any specified time period or return of any Sweepstakes Prize/Sweepstakes Prize notification as undeliverable, or declining a Sweepstakes Prize for any reason, will result in disqualification without further notice and selection of an alternate Sweepstakes Prize winner in a random drawing from among all remaining eligible Entries received throughout that Entry Period, as applicable.• Instant Win Game winners will receive their Instant Win Game Prize via email within approximately 4 weeks of their winning Game Play7. GENERAL CONDITIONS, RELEASE AND LIMITATION OF LIABILITY: Resale of any prize is prohibited. No transfer, assignment, substitution or cash equivalent for any prize will be permitted, except at the sole discretion of the Sponsor due to prize unavailability for any reason. In such circumstance, an alternate prize of equal value will be awarded and Sponsor’s obligation to the winners will be fulfilled, and no other additional compensation will be provided. In no event will Sponsor be obligated to award more than the stated number of Prizes for the Game or the Sweepstakes.The Released Parties assume no responsibility or liability for damages, losses or injury resulting from acceptance, use or misuse of any prize. If a participant submits more than the stated number of Entries/Game Plays permitted, and/or if the Sponsor suspects that a participant attempted to obtain additional Entries/Game Plays by using multiple identities or any other method, Sponsor and Administrator will void that participant’s Entries/Game Plays and he/she may be disqualified. The Released Parties are not responsible for lost, late, incomplete, misdirected, invalid or unintelligible Entries/Game Plays, which will be disqualified. Any use of robotic, repetitive, automatic, programmed or similar Entry/Game Play methods or agents (including, but not limited to, Entry/Game Play services to create fraudulent identities) will void all Entries/Game Plays by that participant. In the event of a dispute as to any Entry/Game Play, the authorized account holder of the email address used to enter/play will be deemed to be the participant. The “authorized account holder” of of an email address is defined as the natural person who is assigned to an email address by an Internet Access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Potential winners may be required to show proof of being the authorized account holder associated with the Entry/Game Play. In exchange for the right to participate in the Promotion, participants/winners agree to release, discharge and hold harmless Released Parties from and against any and all liability (including, but not limited to, damages caused or claimed to be caused, losses, or injury) arising out of participation and/or acceptance/use or misuse of any prize, and agree to be bound by these Official Rules and the Administrator’s or Sponsor’s decisions, which are final. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and the terms and conditions of the Official Rules, the English version of the Official Rules shall prevail, govern and control. All Entry/Game Play material submitted becomes the sole property of Sponsor and will not be returned. The Released Parties are not responsible for any typographical or other error in the printing of the Promotion material, administration of the Promotion or in the announcement of the prizes. NOTICE: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. The Released Parties are not responsible for faulty, incorrect, undeliverable or mistranscribed phone/email transmissions, incorrect announcements of any kind, technical hardware or software failures of any kind including any injury or damage to any person’s computer, phone or any device related to or resulting from participating in or experiencing any materials in connection with the Promotion, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer or device transmission that may limit a user’s ability to participate in the Promotion. All participants understand and agree that all rights under Section 1542 of the Civil Code of California (“Section 1542”) and any similar law of any state, territory, or country that may be applicable with respect to the foregoing release are hereby expressly and forever waived. All participants acknowledge that Section 1542 provides that: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS THAT THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, AND THAT, IF KNOWN BY HIM OR HER WOUDL HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED PARTY.” The releases hereunder are intended to apply to all claims not known or suspected to exist with the intent of waiving the effect of laws requiring the intent to release future unknown claims. Sponsor reserves the right to cancel or modify the Promotion if fraud, misconduct or technical failures threaten the integrity of the Promotion; or if a computer virus, bug, or other technical problem corrupts the administration or security of the Promotion as determined by Sponsor/Administrator, in their sole discretion. In the event of termination, a notice will be posted online at the Website and a drawing for the Sweepstakes Prizes and the unclaimed Instant Win Game Prizes will be conducted from among all eligible Entries/Game Plays received prior to termination. Any damage made to the Website by a participant will be the responsibility of the participant and/or the authorized account holder of the email address used at the time of Entry/Game Play. Sponsor reserves the right to prohibit the participation of an individual if fraud or tampering is suspected or if the individual fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules.8. PUBLICITY: Acceptance of any prize constitutes permission for the Sponsor and its agencies to use winners’ names and/or likenesses and Entry/Game Play for purposes of advertising and trade without further compensation, including a winners list, unless prohibited by law.9. DISPUTES: THIS PROMOTION IS GOVERNED BY THE LAWS OF THE UNITED STATES AND THE STATE OF ILLINOIS, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Promotion, each participant agrees that any and all disputes that cannot be resolved between the parties, and all causes of action arising out of or connected with this Promotion, shall be resolved individually without resort to any form of class action and exclusively before a court having jurisdiction located in Cook County, Illinois. In any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim, punitive, incidental or consequential damages, including reasonable attorneys’ fees, other than participant’s actual out-of-pocket expenses (e.g., evidenced costs associated with entering this Promotion). Participant further waives all rights to have damages multiplied or increased.10. PRIVACY: Any personal information that an participant provides in connection with the Promotion shall be used by Sponsor and Administrator to administer this Promotion, contact participants, and for the other purposes set forth in the Sponsor’s privacy policy located at https://www.cbrands.com/privacy-policy. By entering this Promotion, you agree to and accept that privacy policy. If participant authorizes, by opting in, Sponsor may provide participant with information relating to products, services and promotions of Sponsor and affiliates of Sponsor.11. WINNERS LIST: To receive a Winners List by email, send an email to CrownImportsWinners@donjagoda.com with “WINNERS #81” in the subject line. Requests must be received by December 15, 2020. Winners List will be sent after all prizes have been awarded.12. SPONSOR: Crown Imports LLC, 131 South Dearborn Street, Chicago, IL 60603.13. ADMINISTRATOR: Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.Discover responsibly™. Pacifico Clara® Beer. Imported by Crown Imports, Chicago, IL.