Coors Light – Win 1 of 92 Refresherator daily and 1 of 65 Headphones, 65 Activity and Sleep , 65 Tracker, 65 Digital Camera , and 65 Sunglasses Gift Card weekly by July 31, 2015 !

COORS LIGHT® REFRESH YOUR SUMMER SWEEPSTAKES

ENDS AT 11:59:59 PM CT on July 31, 2015

1. SWEEPSTAKES PERIOD:

The Sweepstakes begins at or about 12:00 PM Central Time on April 30, 2015, and ends at 11:59:59 PM CT on July 31, 2015

2. ELIGIBILITY:
This Sweepstakes is offered only to legal residents of the fifty (50) United States (including the District of Columbia) who are at least twenty-one (21) years old at the time of entry.

3. HOW TO ENTER THE SWEEPSTAKES:

There are two (2) ways to enter the Sweepstakes:

A. TWITTER

To enter through Twitter, an eligible entrant must follow the steps below to receive one (1) entry into the Sweepstakes:

1. Sign into his/her Twitter account (or create a Twitter account if he/she does not already have one);

2. Become a follower of @CoorsLight (if not already following @CoorsLight);

3. Compose a new Tweet including a summer-themed photo of the entrant with a Coors Light product and/or the Coors Light logo; and

4. Include the hashtag “#REFRESHSUMMERSWEEPS”.

For notification purposes, entrant must be a follower of @CoorsLight on Twitter at the time of entry and remain a follower of @CoorsLight on Twitter until at least forty-five (45) days after the Sweepstakes Period.

By participating in the Sweepstakes and using the hashtag “#REFRESHSUMMERSWEEPS”, entrant hereby agrees to be bound by these Official Rules. An entrant must have a non-private Twitter account to participate in the Sweepstakes. If an entrant does not have a non-private Twitter account, he/she can create one at no cost at www.twitter.com. Please note that an entrant must agree to comply with the Terms of Service (https://twitter.com/tos/) and Privacy Policy (https://twitter.com/privacy) of Twitter. Entrants may also enter select local sweepstakes by including an appropriate local hashtag as set forth on the promotional materials for this Sweepstakes. Local hashtags will be distributed on promotional materials at participating locations (each a “Local Hashtag”). Residents of eligible states only may use a Local Hashtag to enter for a chance to win one of the local prizes for that Local Hashtag. To enter a local sweepstakes, an entrant must include the Local Hashtag and the hashtag “#REFRESHSUMMERSWEEPS” in his/her entry. Local sweepstakes entry periods will be stated on the promotional materials featuring the Local Hashtag and in the full Official Rules posted at the Website. Details specific to a local sweepstakes will be available on the Website and set forth in the Official Rules of the respective local sweepstakes. If an entrant Tweets via Short Message Service from his or her wireless phone, the entrant’s wireless-service provider may charge the entrant for each text message sent and received. Entrants should consult their wireless-service provider regarding its pricing plans. Message and data rates may apply for each text message sent and received.

B. ONLINE

During the Sweepstakes Period, an eligible entrant may enter the Sweepstakes by visiting coorslightsummer.com (“Website”). The entrant then must register by entering the information requested on the registration form, which may include without limitation: his/her first and last name (initials are not permitted), valid e-mail address, complete mailing address (P.O. Boxes are not permitted), date of birth, telephone number and affirmation that he/she has read and agrees to be bound by these Official Rules. Entrant will then be able to upload a summer-themed photo of the entrant with a picture of a Coors Light product and/or the Coors Light logo. If accessing the Website via a mobile device, message and data rates may apply. Not all mobile telephone providers carry the service necessary to participate in this Sweepstakes. Entrants should consult their wireless provider’s pricing plans. Sponsor will perform a screening of all entries submitted in this Sweepstakes and only initially approved entries may be viewable in a gallery at the Website. Placing the entry in the gallery does not confirm and is not evidence that an entry has satisfied all entry criteria in these Official Rules, but does confirm the entry has passed initial screening to be displayed in the gallery. Not all approved entries will be featured in the gallery. Sponsor will determine, in its sole discretion, which approved entries will be featured in the gallery. Once an entry is submitted in the Sweepstakes it may be made available on the Website for viewing by the general public and any such posting will be deemed made at the direction of the entrant within the meaning of the Digital Millennium Copyright Act and the Communications Decency Act. BY SUBMITTING AN ENTRY, ENTRANT AGREES THAT THE ENTRY MAY BE POSTED ON THE WEBSITE, AT SPONSOR’S SOLE DISCRETION. Entrants should allow approximately 24 to 72 hours for entry approval before the entry is available for viewing in the Sweepstakes gallery on the Website. All entries must be received during the Sweepstakes Period and must comply with these Official Rules, including, but not limited to the guidelines and restrictions set forth below. Entry Guidelines and Restrictions: All entries must comply with the following restrictions: Entry must be an original work;

• Entry cannot have been published previously by any party other than the entrant;

• Entry must be suitable for publication (i.e., may not be obscene or indecent);

• Entry cannot contain trademarks, logos or trade dress owned by any third party, or advertise or promote any brand or product of any kind, other than Coors Light;

• Entry cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art or images);

• Entry cannot include the name, likeness, photograph, or other indicia identifying any person, living or dead, without permission from that person;

• Entry cannot be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group;

• Entry cannot promote illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message;

• Entry cannot describe or depict any illegal activity or violation of any state or federal law;

• All entries must demonstrate an acknowledgement, understanding and/or a positive reinforcement of alcohol responsibility, as defined by the MillerCoors brand; All individuals in the photo must be twenty-one (21) years of age or older;

• Entries cannot contain the name/logo of any alcohol beverage retailer, including in the background;

• Entries must not include any personally identifiable information (full name, e-mail address, telephone number, etc.);

• Entries must not contain, facilitate, reference or use material that contains prohibited content which shall include, but is not limited to content that promotes, suggests, or encourages: o gambling, including without limitation, any content related to online casinos, sports books, bingo or poker; o the use of prostitution, pornography, nudity, profanity or other adult content, or violence; o the taking up of arms against any person, government or entity or otherwise challenge or seek to overthrow any government;

• Entry must not contain any viruses, spyware, malware, or other malicious components that are designed to harm the functionality of a computer in any way. Any entry that does not comply with these Official Rules will not be considered a valid entry in this Sweepstakes. If any entry fails to comply with any of these entry requirements or any other provisions of these Official Rules, at the Sponsor’s sole discretion, Sponsor reserves the right to disqualify the entrant. IMPORTANT NOTE: Any entrant who incorporates any intellectual property owned by a third party into his or her entry does so at his or her own risk. Without in any way limiting, expanding or amending the terms and conditions residing on the Website (defined below), which terms and conditions shall remain in full force and effect, if Sponsor is duly notified that any element of an entrant’s entry infringes upon the rights of another person and/or receives a legally valid request to remove the affected entry from the Website because of such infringement, such entry may be disqualified from the Sweepstakes, as Sponsor may determine in its sole discretion. Further, no entrant will be eligible to receive a prize unless Sponsor determines, in its sole and absolute discretion, that such entrant’s entry has been or can be sufficiently cleared for legal purposes and such entrant eligibility is verified. Each person who enters this Sweepstakes represents and warrants as follows: (i) the entry is the entrant’s own original, previously unpublished, and previously unproduced work; (ii) the entry does not contain any computer virus (as applicable), is otherwise uncorrupted, is wholly original with entrant, and as of the date of submission, is not the subject of any actual or threatened litigation or claim; (iii) the entry does not and will not violate or infringe upon the intellectual property rights or other rights of any third party; and (iv) the entry does not and will not violate any applicable laws, and is not and will not be defamatory or libelous. Each entrant hereby agrees to indemnify and hold the Sweepstakes Entities harmless from and against any and all third party claims, actions or proceedings of any kind and from any and all damages, liabilities, costs and expenses relating to or arising out of any breach or alleged breach of any of the warranties, representations or agreements of entrant hereunder. By submitting an entry, entrant hereby grants permission for the entry, including the entrant’s Twitter handle and public profile information, to be publicly posted, at Sponsor’s sole discretion. The Sweepstakes Entities are not responsible for lost, late, stolen, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected entries – all of which will be void. Sponsor reserves the right to disqualify any entrant and/or entry in its sole and absolute discretion. 6 Limit: There is a limit of one (1) entry per person, per method of entry, each day during the Sweepstakes Period. An entrant can only submit the same entry once during the entire Sweepstakes Period, regardless of the method of entry. Entrants must submit different entries to enter more than once. If more than one (1) entry is received from the same person and/or Twitter account in a single day, only the first entry received may be considered valid.

• A “day” is defined as starting at 12:00 AM (midnight) CT and ending at 11:59:59 PM CT on a calendar day during the Sweepstakes Period, except on April 30, 2015, when a day is defined as starting at 12:00 PM CT and ending at 11:59:59 PM CT.

4. RANDOM DRAWINGS:

During the Sweepstakes Period there will be ninety-two (92) daily drawings and thirteen (13) weekly drawings (each a “Random Drawing”). Each Random Drawing will be conducted on or about one (1) week after the conclusion of each daily or weekly drawing. For purposes of this Sweepstakes, a week is defined as starting on a Thursday and ending the following Wednesday, except the last week which will begin on Thursday, July 23, 2015 and will end on Friday, July 31, 2015. On or about June 22, 2015 or after twenty thousand (20,000) eligible Tweets are received, whichever occurs first, Administrator will randomly select ten thousand (10,000) potential Music Download Prize winners (as defined in Section 5G below) from all eligible entries received through the Twitter method of entry (“Music Download Prize Drawing”). Each winner is considered a potential winner pending verification of his/her eligibility and compliance with these Official Rules.

5. PRIZES, APPROXIMATE RETAIL VALUE (“ARV”) AND ODDS OF WINNING:

ADDITIONAL PRIZES MAY BE MADE AVAILABLE IN YOUR STATE, SEE COMPLETE OFFICIAL RULES AT COORSLIGHTSUMMER.COM FOR OTHER PRIZES INCLUDING ENTRY ELIGIBILITY, DEADLINES AND PRIZE DETAILS. Prizes: There will be five hundred forty-seven (547) prizes available to all eligible entrants and ten thousand (10,000) prizes available only to entrants who enter through Twitter. The prizes are set forth below (“Prizes”):

• Coors Light Refresherator (92 total, 1 per Day): The prize is a Coors Light Refresherator (“Coors Light Refresherator Prize”). Ninety-two Coors Light Refresherator Prizes will be available in the Sweepstakes. The ARV of each Coors Light Refresherator Prize is $300. The total ARV of all Coors Light Refresherator Prizes is $27,600.

• B. Headphones (65 total, 5 per Week): The prize is a set of headphones (“Headphones Prize”). Sixty-five (65) Headphones Prizes will be available in the Sweepstakes. The ARV of each Headphones Prize is $179.95. The total ARV of all Headphones Prizes is $11,696.75.

• C. Activity and Sleep Tracker (65 total, 5 per Week): The prize is an activity and sleep tracker (“Activity and Sleep Tracker Prize”). Sixty-five (65) Activity and Sleep Tracker Prizes will be available in the Sweepstakes. The ARV of each Activity and Sleep Tracker Prize is $99.99. The total ARV of all Activity and Sleep Tracker Prizes is $6,499.35. 7

• D. Digital Camera (65 total, 5 per Week): The prize is a digital camera (“Digital Camera Prize”). Sixty-five (65) Digital Camera Prizes will be available in the Sweepstakes. The ARV of a Digital Camera Prize is $299.99. The total ARV of all Digital Camera Prizes is $19,499.35.

• E. Sunglasses Gift Card (65 total, 5 per Week): The prize is one (1) $149.95 gift card to a sunglass retailer (“Sunglasses Gift Card Prize”). Sixty-five (65) Sunglasses Gift Card Prizes will be available in the Sweepstakes. The ARV of a Sunglasses Gift Card Prize is $149.95. The total ARV of all Sunglasses Gift Card Prizes is $9,746.75.

• F. Tickets Gift Card (195 total, 15 per Week): The prize is a $200 gift card to a live entertainment online marketplace (“Tickets Gift Card Prize”). The ARV of a Tickets Gift Card Prize is $200. The total ARV of all Tickets Gift Card Prizes is $39,000.

• G. Music Download (10,000 total): The prize is one (1) music download (“Music Download Prize”). The ARV of a Music Download Prize is $1.29.

• The total ARV of all Music Download Prizes is $12,900.

• Music Download Prizes will only be available for entrants who submit a valid Entry through the Twitter method of entry. Music Download Prizes must be redeemed by October 31, 2015. The promotional code can be used only once. This prize may not be combined with other credits or special offers. You must have an Amplified Rewards account to redeem the code. If you do not have an account, you may create one for free by visiting http://www.amplified.com/rewards/. Additional taxes apply in certain jurisdictions to physical items and/or digital items ordered. Music download codes are subject to the Amplified Rewards terms of use at http://docs.neuroticmedia.net/TOS.html.

• TOTAL ARV: The total ARV of all available Prizes in the Sweepstakes is $126,942.20.

Odds of Winning: The odds of winning a Music Download Prize depend on the total number of eligible entries received prior to June 22, 2015. The odds of winning any other Prize depend on the total number of eligible entries received during the Sweepstakes Period. General: Make and model of each Prize to be selected at Sponsor’s sole and absolute discretion. In no event will more Prizes than are stated in these Official Rules be awarded. The use of a gift card is subject to the terms and conditions set forth thereon which shall govern the use of the gift card. Use of the gift card constitutes the user’s acceptance of the terms and conditions so the winner should read the terms and conditions on the gift card carefully. Winner must protect the gift card and treat the gift card as he/she would any other valuable document. The gift card will not be redeemed or exchanged for cash, except where required by law. The gift card will not be replaced or replenished if it lost, stolen, damaged, destroyed or used without the winner’s permission and will be voided if altered or defaced. If, for any reason, more Prize notifications are sent (or more claims are received) than the number of Prizes offered, as set forth in these Official Rules, Sponsor reserves the right to award the intended number of prizes through a random drawing from among all eligible Prize claims received. Limit of one (1) Music Download Prize, and limit of one (1) other Prize per person/household. No Prize substitution or exchange will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability of a Prize or force majeure. All other costs and expenses not expressly set forth herein shall be solely each winner’s responsibility, including, but not limited to, any travel, lodging or any taxes imposed on the acceptance of a Prize. Sponsor is not responsible if any element of a Prize is delayed, postponed, or canceled for any reason. Winner will not receive compensation from Sponsor for any element of a Prize that a winner is unable to use due to cancellation of any 8 element of a Prize. Winner agrees that a Prize is awarded pursuant to a revocable, nontransferable license that is personal to that applicable winner, and may not be sold, resold, auctioned, bartered, assigned, exchanged, placed in commerce, transferred, given away, donated or otherwise conveyed.

6. HOW TO CLAIM A PRIZE:

Each potential winner is subject to verification of eligibility and compliance with these Official Rules. Potential winners will be notified by telephone or email after a Random Drawing with instructions on how to claim a Prize. If entrant participated via Twitter, Sponsor will notify each potential winner by sending him/her a Direct Message on Twitter with instructions on how to redeem a Prize. Each potential winner must respond to Sponsor’s initial notification within forty-eight (48) hours with his/her full name, e-mail address, and date of birth or a potential winner may be disqualified and a Prize may be forfeited in its entirety. Once a potential winner’s full name, e-mail address, and date of birth are received by Sponsor, Sponsor or its designee will send an e-mail to a potential winner requesting additional information, including winner’s mailing address (P.O. Boxes are not permitted). Upon verification of a winner’s eligibility, each Prize will be fulfilled by Sponsor in a manner it deems acceptable. If a potential winner is found to be ineligible, is not in compliance with these Official Rules, declines to accept a Prize, or any winner notification is returned as undeliverable or a potential winner fails (a) to respond to a winner notification via Twitter within forty eight (48) hours, or (b) to complete the required information within the stated time period, that Prize may be forfeited. If a Prize is forfeited for any reason, it may be awarded to an alternate potential winner, at the Sponsor’s sole and absolute discretion, time permitting. The Sweepstakes Entities shall not be held responsible for any delays in awarding a Prize for any reason. If, after a good-faith attempt, Sponsor is unable to award or deliver a Prize, that Prize may not be re-awarded. A Prize is not transferable and includes only the items specifically listed as part of a Prize. Approximate retail values are as of the time these Official Rules were printed and the value of a Prize may fluctuate. No winner is entitled to any difference between the ARV and the actual value of a Prize at the time it is awarded. All other costs and expenses not expressly set forth herein shall be solely each winner’s responsibility. Each Prize will only be awarded to a verified winner.

7. LIMITATION OF LIABILITY:

By participating in this Sweepstakes, entrants agree that the Sweepstakes Entities and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or undeliverable email notifications, telephone calls, or postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/Internet/Website/UseNet accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Sweepstakes; (vii) any injury or damage, whether personal or property, to entrants or to any person’s computer related to or resulting from participating in the Sweepstakes and/or accepting a Prize; and (viii) entries that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules. Further, the Sweepstakes Entities are not responsible for any undelivered 9 telephone calls, messages or e-mails, including without limitation, e-mails that are not received because of an entrant’s privacy or spam filter settings that may divert any winner notification or other Sweepstakes related e-mail to a spam or junk folder. By entering the Sweepstakes, each entrant agrees: (i) to be bound by these Official Rules, including entry requirements; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Sweepstakes; and (iv) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Sweepstakes, including, but not limited to, any Sweepstakesrelated activity or element thereof, and the entrant’s entries, participation or inability to participate in the Sweepstakes; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a Prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant. If, for any reason, the Sweepstakes is not capable of running as planned, or the integrity and or feasibility of the Sweepstakes is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor reserves the right, at its sole and absolute discretion, to abbreviate, cancel, terminate, modify or suspend the Sweepstakes and/or proceed with the Sweepstakes, including the selection of winners in a manner it deems fair and reasonable, including the selection of winners from among eligible entries received prior to such cancellation, termination, modification or suspension without any further obligation provided a sufficient number of eligible entries are received. If Sponsor, in its discretion, elects to alter this Sweepstakes as a result of a Force Majeure event, a notice will be posted at the Website. Without limiting the foregoing, everything regarding this Sweepstakes, including the Prizes, is provided “as is” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or noninfringement.

8. DISPUTES:

THIS SWEEPSTAKES IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF COLORADO, AND THE FORUM 10 AND VENUE FOR ANY DISPUTE SHALL BE IN JEFFERSON COUNTY, COLORADO. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“AAA RULES”). THE AAA RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN COLORADO. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN JEFFERSON COUNTY, COLORADO. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY ENTRANT AND/OR SWEEPSTAKES ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR OF THE TIME THE CAUSE OF ACTION OCCURRED OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED.

9. PRIVACY POLICY:

Any personally identifiable information collected during an entrant’s participation in the Sweepstakes will be collected by Sponsor or its designee and used by Sponsor, its affiliates, designees, agents and marketers for purposes of the proper administration and fulfillment of the Sweepstakes as described in these Official Rules and in Sponsor’s privacy policy at http://pages.coorslight.com/legal/privacy/

. 10. PUBLICITY RIGHTS:

By participating in the Sweepstakes and/or accepting a Prize, each entrant agrees to allow Sponsor and Sponsor’s designee the perpetual right to use his/her name, biographical information, photos and likeness, voice recording, video images and all related footage, and statements for Sweepstakes, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered worldwide, including but not limited to television (including live television), radio, and Internet, without notice, review or approval and without additional compensation except where prohibited by law.

11. GENERAL:

This Sweepstakes is subject to all federal, state and local laws and regulations. Winning a Prize is contingent upon fulfilling all requirements set forth herein. Any attempted form of participation in this Sweepstakes other than as described herein is void and will result in disqualification, and if such person is selected as a potential winner, revocation of his/her Prize. If it is discovered or suspected that a person has registered, entered or attempted to register or receive entries using multiple e-mail addresses, identities, IP addresses, or use of proxy servers or like methods, all of that person’s entries will be declared null and void and that person will not be awarded any Prize that he/she might have been entitled to receive and such Prize may be forfeited at the Sponsor’s sole and absolute discretion. Sponsor reserves the right to disqualify any individual found, in its sole and absolute opinion, to be tampering with the operation of the Sweepstakes, to be acting in violation of these Official Rules or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of the 11 Sweepstakes. Any use of robotic, automatic, macro, programmed, third-party or like methods to participate in the Sweepstakes will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same.

CAUTION AND WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR TO UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of an entrant, the entry will be declared made by the primary account holder of the e-mail account associated with the Twitter handle used to enter the Sweepstakes. Potential winners may be required to show proof of being the primary account holder. The “primary account holder” is the natural person listed as the primary owner of the e-mail address by an e-mail service provided. If any provision of these Official Rules or any word, phrase, clause, sentence or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules or any Prize documents will not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision and such provision shall remain in full force and effect. All entries and/or materials submitted will not be returned. In the event of any conflict with any Sweepstakes details contained in these Official Rules and the Sweepstakes details contained in any Sweepstakes promotional materials (including, but not limited to, point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Sweepstakes as set forth in these Official Rules shall prevail.

12. WINNERS LIST:

To obtain a list of the names of the winners, mail a self-addressed, stamped business-sized envelope to: Coors Light® Refresh Your Summer Sweepstakes – Winners List Request, P.O. Box 410, Southfield, MI 48037. Winners List requests must be received by September 13, 2015. Sponsor: MillerCoors LLC, 311 10th Street, Golden, CO USA 80401. Twitter is a registered trademark of Twitter, Inc. All rights reserved.

12 COORS LIGHT® SUMMER CONCERT TICKET TAKEDOWN SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER, WIN OR CLAIM A PRIZE. A PURCHASE OR PAYMENT WILL NOT INCREASE AN ENTRANT’S CHANCES OF WINNING. The Coors Light® Summer Concert Ticket Takedown Sweepstakes (“Sweepstakes”) is sponsored by MillerCoors LLC (“Sponsor”), 311 10th Street, Golden, CO USA 80401, and is administered by Prize Logic, LLC (“Administrator”), 25200 Telegraph Road, Suite 405, Southfield, MI USA 48033. 7. SWEEPSTAKES PERIOD: The Sweepstakes begins at or about 12:00 PM Central Time (“CT”) on April 30, 2015, and ends at 11:59:59 PM CT on July 31, 2015 (“Sweepstakes Period”). The Sweepstakes Period will consist of five (5) entry periods (each, an “Entry Period”), as set forth in the chart below. All non-winning entries will carry over into each subsequent Entry Period. The Administrator’s computer is the Sweepstakes official clock.

8. ELIGIBILITY: This Sweepstakes is offered only to legal residents of Utah who are at least twenty-one (21) years old at the time of entry. Employees, directors, officers, and agents of Sponsor, Administrator, and each of their respective parent companies, divisions, dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies and suppliers involved in the Sweepstakes (“Sweepstakes Entities”), as well as the members of each of their immediate families (spouse, parents, children, siblings, and in-laws) and persons residing in the same household as such individuals are not eligible to enter or win. Employees, agents and officers of alcohol beverage retailers and distributors and their immediate family members and all other individuals/entities associated with this Sweepstakes are not eligible to enter or win. Void where prohibited or restricted by law. Entry Period Start Date (at 12:00 AM CT except on 5/1/15) End Date (at 11:59:59 PM CT) Random Drawing Date (on or about) 1 5/1/15 at 12:00 PM 5/11/15 5/12/15 2 5/12/15 6/12/15 6/15/15 3 6/13/15 6/29/15 6/30/15 4 6/30/15 7/10/15 7/13/15 5 7/11/15 7/31/15 8/3/15 13 Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Sweepstakes. 9. HOW TO ENTER THE SWEEPSTAKES: There are two (2) ways to enter the Sweepstakes: A. Twitter: To enter through Twitter, an eligible entrant must follow the steps below to receive one (1) entry into the Sweepstakes: 1. Sign into his/her Twitter account (or create a Twitter account if he/she does not already have one); 2. Become a follower of @CoorsLight (if not already following @CoorsLight); 3. Compose a new Tweet including a summer-themed photo of the entrant with a Coors Light product and/or the Coors Light logo; and 4. Include both hashtags “#REFRESHSUMMERSWEEPS” and “#USANA”. For notification purposes, entrant must be a follower of @CoorsLight on Twitter at the time of entry and remain a follower of @CoorsLight on Twitter until at least forty-five (45) days after the Sweepstakes Period. By participating in the Sweepstakes and using both hashtags “#REFRESHSUMMERSWEEPS” and “#USANA”, entrant hereby agrees to be bound by these Official Rules. An entrant must have a non-private Twitter account to participate in the Sweepstakes. If an entrant does not have a non-private Twitter account, he/she can create one at no cost at www.twitter.com. Please note that an entrant must agree to comply with the Terms of Service (https://twitter.com/tos/) and Privacy Policy (https://twitter.com/privacy) of Twitter. If an entrant Tweets via Short Message Service from his or her wireless phone, the entrant’s wireless-service provider may charge the entrant for each text message sent and received. Entrants should consult their wireless-service provider regarding its pricing plans. Message and data rates may apply for each text message sent and received. B. Online: During the Sweepstakes Period, an eligible entrant may enter the Sweepstakes by visiting coorslightsummer.com (“Website”). The entrant then must register by entering the information requested on the registration form, which may include without limitation: ZIP Code, his/her first and last name (initials are not permitted), valid e-mail address, complete mailing address (P.O. Boxes are not permitted), date of birth, telephone number and affirmation that he/she has read and agrees to be bound by these Official Rules. Entrant will then be able to upload a summer-themed photo of the entrant with a picture of a Coors Light product 14 and/or the Coors Light logo. If accessing the Website via a mobile device, message and data rates may apply. Not all mobile telephone providers carry the service necessary to participate in this Sweepstakes. Entrants should consult their wireless provider’s pricing plans. Sponsor will perform a screening of all entries submitted in this Sweepstakes and only initially approved entries may be viewable in a gallery at the Website. Placing the entry in the gallery does not confirm and is not evidence that an entry has satisfied all entry criteria in these Official Rules, but does confirm the entry has passed initial screening to be displayed in the gallery. Not all approved entries will be featured in the gallery. Sponsor will determine, in its sole discretion, which approved entries will be featured in the gallery. Once an entry is submitted in the Sweepstakes it may be made available on the Website for viewing by the general public and any such posting will be deemed made at the direction of the entrant within the meaning of the Digital Millennium Copyright Act and the Communications Decency Act. BY SUBMITTING AN ENTRY, ENTRANT AGREES THAT THE ENTRY MAY BE POSTED ON THE WEBSITE, AT SPONSOR’S SOLE DISCRETION. Entrants should allow approximately 24 to 72 hours for entry approval before the entry is available for viewing in the Sweepstakes gallery on the Website. All entries must be received during the Sweepstakes Period and must comply with these Official Rules, including, but not limited to the guidelines and restrictions set forth below. Entry Guidelines and Restrictions: All entries must comply with the following restrictions: Entry must be an original work;• Entry cannot have been published previously by any party other than the entrant;• Entry must be suitable for publication (i.e., may not be obscene or indecent);• Entry cannot contain trademarks, logos or trade dress owned by any third party, or• advertise or promote any brand or product of any kind, other than Coors Light; Entry cannot contain copyrighted materials owned by others (including photographs,• sculptures, paintings and other works of art or images); Entry cannot include the name, likeness, photograph, or other indicia identifying any• person, living or dead, without permission from that person; Entry cannot be sexually explicit or suggestive, violent or derogatory of any ethnic,• racial, gender, religious, professional or age group; Entry cannot promote illegal drugs, tobacco,• firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; Entry cannot describe or depict any illegal activity or violation of any state or federal• law; All entries must demonstrate an acknowledgement, understanding and/or a positive• reinforcement of alcohol responsibility, as defined by the MillerCoors brand; All individuals in the photo must be twenty-one (21) years of age or older;• Entries cannot contain the name/logo of any alcohol beverage retailer, including in the• background; Entries must not include any personally identifiable information (full name, e-mail• address, telephone number, etc.); 15 Entries must not contain, facilitate, reference or use material that contains prohibited• content which shall include, but is not limited to content that promotes, suggests, or encourages: o gambling, including without limitation, any content related to online casinos, sports books, bingo or poker; o the use of prostitution, pornography, nudity, profanity or other adult content, or violence; o the taking up of arms against any person, government or entity or otherwise challenge or seek to overthrow any government; Entry must not contain any viruses, spyware, malware, or other malicious components• that are designed to harm the functionality of a computer in any way. Any entry that does not comply with these Official Rules will not be considered a valid entry in this Sweepstakes. If any entry fails to comply with any of these entry requirements or any other provisions of these Official Rules, at the Sponsor’s sole discretion, Sponsor reserves the right to disqualify the entrant. IMPORTANT NOTE: Any entrant who incorporates any intellectual property owned by a third party into his or her entry does so at his or her own risk. Without in any way limiting, expanding or amending the terms and conditions residing on the Website (defined below), which terms and conditions shall remain in full force and effect, if Sponsor is duly notified that any element of an entrant’s entry infringes upon the rights of another person and/or receives a legally valid request to remove the affected entry from the Website because of such infringement, such entry may be disqualified from the Sweepstakes, as Sponsor may determine in its sole discretion. Further, no entrant will be eligible to receive a prize unless Sponsor determines, in its sole and absolute discretion, that such entrant’s entry has been or can be sufficiently cleared for legal purposes and such entrant eligibility is verified. Each person who enters this Sweepstakes represents and warrants as follows: (i) the entry is the entrant’s own original, previously unpublished, and previously unproduced work; (ii) the entry does not contain any computer virus (as applicable), is otherwise uncorrupted, is wholly original with entrant, and as of the date of submission, is not the subject of any actual or threatened litigation or claim; (iii) the entry does not and will not violate or infringe upon the intellectual property rights or other rights of any third party; and (iv) the entry does not and will not violate any applicable laws, and is not and will not be defamatory or libelous. Each entrant hereby agrees to indemnify and hold the Sweepstakes Entities harmless from and against any and all third party claims, actions or proceedings of any kind and from any and all damages, liabilities, costs and expenses relating to or arising out of any breach or alleged breach of any of the warranties, representations or agreements of entrant hereunder. By submitting an entry, entrant hereby grants permission for the entry, including the entrant’s Twitter handle and public profile information, to be publicly posted, at Sponsor’s sole discretion. The Sweepstakes Entities are not responsible for lost, late, stolen, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected entries – all of which will be void. Sponsor reserves the right to disqualify any entrant and/or entry in its sole and absolute discretion. 16 Limit: Entrants who submit an entry during this Sweepstakes Period will also receive an entry into Coors Light® Refresh Your Summer Sweepstakes, which is subject to the Coors Light® Refresh Your Summer Sweepstakes Official Rules available at coorslightsummer.com. . There is a limit of one (1) entry per person, per method of entry, each day during the Sweepstakes Period. An entrant can only submit the same entry once during the entire Sweepstakes Period, regardless of the method of entry. Entrants must submit different entries to enter more than once. If more than one (1) entry is received from the same person and/or Twitter account in a single day, only the first entry received may be considered valid. A “day” is defined as starting at 12:00 AM (midnight) CT and ending at 11:59:59 PM CT on a calendar day during the Sweepstakes Period, except on April 30, 2015, when a day is defined as starting at 12:00 PM CT and ending at 11:59:59 PM CT. 10. RANDOM DRAWINGS: On or about each of the Random Drawing Dates set forth in Section 1, the Administrator will randomly select potential winners from all eligible entries received in each applicable Entry Period. Eight (8) potential winner will be selected from all eligible entries received during Entry Period 1; eight (8) potential winner will be selected from all eligible entries received during Entry Period 2; twenty-four (24) potential winners will be selected from all eligible entries received during Entry Period 3; sixteen (16) potential winners will be selected from all eligible entries received during Entry Period 4; and twenty-four (24) potential winners will be selected from all eligible entries received during Entry Period 5 (each, a “Random Drawing”). Each winner is considered a potential winner pending verification of his/her eligibility and compliance with these Official Rules. 11. PRIZES, APPROXIMATE RETAIL VALUE (“ARV”) AND ODDS OF WINNING: Prizes (80): The prize is two (2) general admission tickets (for winner and one [1] adult guest) to a concert at the USANA Amphitheatre on the date set forth in the chart below (concert performer, tickets, and seat locations to be determined by Sponsor in its sole and absolute discretion) (each a “Prize”). Eighty (80) Prizes will be available in the Sweepstakes. Entry Period Concert Date(s) 1 June 20, 2015 2 July 5, 2015 3 July 16, 2015 July 19, 2015 July 30, 2015 4 August 20, 2015 August 21, 2015 5 August 26, 2015 17 August 27, 2015 September 28, 2015 TOTAL ARV: The total ARV of all available Prizes in the Sweepstakes is $4,000. Odds of Winning: The odds of winning a Prize depend on the total number of eligible entries received during each Entry Period. General: Travel and transportation are not included in a Prize. Sponsor is not responsible if a concert is delayed, postponed, or canceled for any reason. Winner will not receive compensation from Sponsor for tickets that the winner is unable to use due to cancellation of the concert, but tickets may be subject to standard rain-check policies and procedures set by the issuer. Winner agrees that concert admission is awarded pursuant to a revocable, nontransferable license that is personal to that applicable winner, and may not be sold, resold, auctioned, bartered, assigned, exchanged, placed in commerce, transferred, given away, donated or otherwise conveyed. Sponsor reserves the right to remove or to deny entry to Winner and/or his/her guest(s) if either winner or his/her guest(s) violates the previous restrictions or engages in a disruptive manner, or with intent to abuse, threaten or harass any other person at the concert. In no event will more Prizes than are stated in these Official Rules be awarded. If, for any reason, more Prize notifications are sent (or more claims are received) than the number of Prizes offered, as set forth in these Official Rules, Sponsor reserves the right to award the intended number of prizes through a random drawing from among all eligible Prize claims received. Limit of one (1) Prize per person/household in the Coors Light® Summer Concert Ticket Takedown Sweepstakes; and limit of one (1) Prize per person/household in the Coors Light® Refresh Your Summer Sweepstakes. No Prize substitution or exchange will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability of a Prize or force majeure. All other costs and expenses not expressly set forth herein shall be solely each winner’s responsibility, including, but not limited to, any travel, lodging or any taxes imposed on the acceptance of a Prize. Winner agrees that a Prize is awarded pursuant to a revocable, nontransferable license that is personal to that applicable winner, and may not be sold, resold, auctioned, bartered, assigned, exchanged, placed in commerce, transferred, given away, donated or otherwise conveyed. 12. HOW TO CLAIM A PRIZE: Each potential winner is subject to verification of eligibility and compliance with these Official Rules. Potential winners will be notified by telephone or email after a Random Drawing with instructions on how to claim a Prize. If entrant participated via Twitter, Sponsor will notify each potential winner by sending him/her a Direct Message on Twitter with instructions on how to redeem a Prize. Each potential winner must respond to Sponsor’s initial notification within forty-eight (48) hours with his/her full name, e-mail address, and date of birth or a potential winner may be disqualified and a Prize may be forfeited in its entirety. Once a potential winner’s full name, e-mail address, and date of birth are received by Sponsor, Sponsor or its designee will send an e-mail to a potential winner requesting additional information, including winner’s mailing address (P.O. Boxes are not permitted). Upon verification of a winner’s eligibility, each Prize will be fulfilled by Sponsor in a manner it deems acceptable. If a potential winner is found to be ineligible, is not in compliance with these Official Rules, declines to accept a Prize, or any winner notification is returned as undeliverable or a potential winner fails (a) to respond to a winner notification via Twitter within forty-eight (48) hours, or (b) to complete the required information within the stated time period, 18 that Prize may be forfeited. If a Prize is forfeited for any reason, it may be awarded to an alternate potential winner, at the Sponsor’s sole and absolute discretion, time permitting. The Sweepstakes Entities shall not be held responsible for any delays in awarding a Prize for any reason. If, after a good-faith attempt, Sponsor is unable to award or deliver a Prize, that Prize may not be re-awarded. A Prize is not transferable and includes only the items specifically listed as part of a Prize. Approximate retail values are as of the time these Official Rules were printed and the value of a Prize may fluctuate. No winner is entitled to any difference between the ARV and the actual value of a Prize at the time it is awarded. All other costs and expenses not expressly set forth herein shall be solely each winner’s responsibility. Each Prize will only be awarded to a verified winner. 13. LIMITATION OF LIABILITY: By participating in this Sweepstakes, entrants agree that the Sweepstakes Entities and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or undeliverable email notifications, telephone calls, or postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/Internet/Website/UseNet accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Sweepstakes; (vii) any injury or damage, whether personal or property, to entrants or to any person’s computer related to or resulting from participating in the Sweepstakes and/or accepting a Prize; and (viii) entries that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules. Further, the Sweepstakes Entities are not responsible for any undelivered telephone calls, messages or e-mails, including without limitation, e-mails that are not received because of an entrant’s privacy or spam filter settings that may divert any winner notification or other Sweepstakes related e-mail to a spam or junk folder. By entering the Sweepstakes, each entrant agrees: (i) to be bound by these Official Rules, including entry requirements; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Sweepstakes; and (iv) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Sweepstakes, including, but not limited to, any Sweepstakesrelated activity or element thereof, and the entrant’s entries, participation or inability to participate in the Sweepstakes; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a Prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human 19 error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant. If, for any reason, the Sweepstakes is not capable of running as planned, or the integrity and or feasibility of the Sweepstakes is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor reserves the right, at its sole and absolute discretion, to abbreviate, cancel, terminate, modify or suspend the Sweepstakes and/or proceed with the Sweepstakes, including the selection of winners in a manner it deems fair and reasonable, including the selection of winners from among eligible entries received prior to such cancellation, termination, modification or suspension without any further obligation provided a sufficient number of eligible entries are received. If Sponsor, in its discretion, elects to alter this Sweepstakes as a result of a Force Majeure event, a notice will be posted at the Website. Without limiting the foregoing, everything regarding this Sweepstakes, including the Prizes, is provided “as is” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or noninfringement. 14. DISPUTES: THIS SWEEPSTAKES IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF COLORADO, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN JEFFERSON COUNTY, COLORADO. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“AAA RULES”). THE AAA RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN COLORADO. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN JEFFERSON COUNTY, COLORADO. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY ENTRANT AND/OR SWEEPSTAKES ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN 20 ONE (1) YEAR OF THE TIME THE CAUSE OF ACTION OCCURRED OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED. 15. PRIVACY POLICY: Any personally identifiable information collected during an entrant’s participation in the Sweepstakes will be collected by Sponsor or its designee and used by Sponsor, its affiliates, designees, agents and marketers for purposes of the proper administration and fulfillment of the Sweepstakes as described in these Official Rules and in Sponsor’s privacy policy at http://pages.coorslight.com/legal/privacy/. 16. PUBLICITY RIGHTS: By participating in the Sweepstakes and/or accepting a Prize, each entrant agrees to allow Sponsor and Sponsor’s designee the perpetual right to use his/her name, biographical information, photos and likeness, voice recording, video images and all related footage, and statements for Sweepstakes, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered worldwide, including but not limited to television (including live television), radio, and Internet, without notice, review or approval and without additional compensation except where prohibited by law. 17. GENERAL: This Sweepstakes is subject to all federal, state and local laws and regulations. Winning a Prize is contingent upon fulfilling all requirements set forth herein. Any attempted form of participation in this Sweepstakes other than as described herein is void and will result in disqualification, and if such person is selected as a potential winner, revocation of his/her Prize. If it is discovered or suspected that a person has registered, entered or attempted to register or receive entries using multiple e-mail addresses, identities, IP addresses, or use of proxy servers or like methods, all of that person’s entries will be declared null and void and that person will not be awarded any Prize that he/she might have been entitled to receive and such Prize may be forfeited at the Sponsor’s sole and absolute discretion. Sponsor reserves the right to disqualify any individual found, in its sole and absolute opinion, to be tampering with the operation of the Sweepstakes, to be acting in violation of these Official Rules or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of the Sweepstakes. Any use of robotic, automatic, macro, programmed, third-party or like methods to participate in the Sweepstakes will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. CAUTION AND WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR TO UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of an entrant, the entry will be declared made by the primary account holder of the e-mail account associated with the Twitter handle used to enter the Sweepstakes. Potential winners may be required to show proof of being the primary account holder. The “primary account holder” is the natural person listed as the primary owner of the e-mail address by an e-mail service provided. If any provision of these Official Rules or any word, phrase, clause, sentence or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules or any Prize documents will not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a 21 waiver of that provision and such provision shall remain in full force and effect. All entries and/or materials submitted will not be returned. In the event of any conflict with any Sweepstakes details contained in these Official Rules and the Sweepstakes details contained in any Sweepstakes promotional materials (including, but not limited to, point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Sweepstakes as set forth in these Official Rules shall prevail. 18. WINNERS LIST: To obtain a list of the names of the winners, mail a self-addressed, stamped business-sized envelope to: Coors Light® Summer Concert Ticket Takedown Sweepstakes – Winners List Request, P.O. Box 410, Southfield, MI 48037. Winners List requests must be received by September 15, 2015. Sponsor: MillerCoors LLC, 311 10th Street, Golden, CO USA 80401. Twitter is a registered trademark of Twitter, Inc. All rights reserved. 22 COORS LIGHT® PITTSBURGH SUMMER TAKEDOWN SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER, WIN OR CLAIM A PRIZE. A PURCHASE OR PAYMENT WILL NOT INCREASE AN ENTRANT’S CHANCES OF WINNING. The Coors Light® Pittsburgh Summer Takedown Sweepstakes (“Sweepstakes”) is sponsored by MillerCoors LLC (“Sponsor”), 311 10th Street, Golden, CO USA 80401, and is administered by Prize Logic, LLC (“Administrator”), 25200 Telegraph Road, Suite 405, Southfield, MI USA 48033. 13. SWEEPSTAKES PERIOD: The Sweepstakes begins at or about 12:00 PM Central Time (“CT”) on April 30, 2015, and ends at 11:59:59 PM CT on July 31, 2015 (“Sweepstakes Period”). The Sweepstakes Period will consist of seventeen (17) entry periods (each, an “Entry Period”), as set forth in the chart below. All non-winning entries will carry over into each subsequent Entry Period. Entry Period Start Date (at 12:00 AM CT except on 4/30/15) End Date (at 11:59:59 PM CT) Random Drawing Date (on or about) 1 4/30/15 at 12:00 PM CT 5/4/15 5/5/15 2 5/5/15 5/10/15 5/11/15 3 5/11/15 5/16/15 5/18/15 4 5/17/15 5/22/15 5/25/15 5 5/23/15 5/28/15 5/29/15 6 5/29/15 6/3/15 6/4/15 7 6/4/15 6/9/15 6/10/15 8 6/10/15 6/15/15 6/16/15 9 6/16/15 6/21/15 6/22/15 10 6/22/15 6/27/15 6/29/15 11 6/28/15 7/3/15 7/6/15 12 7/4/15 7/9/15 7/10/15 13 7/10/15 7/15/15 7/16/15 23 The Administrator’s computer is the Sweepstakes official clock. 14. ELIGIBILITY: This Sweepstakes is offered only to legal residents of Pennsylvania who reside in one (1) of the eligible ZIP Codes listed in the Appendix of these Official Rules, and who are at least twenty-one (21) years old at the time of entry. Employees, directors, officers, and agents of Sponsor, Administrator, and each of their respective parent companies, divisions, dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies and suppliers involved in the Sweepstakes (“Sweepstakes Entities”), as well as the members of each of their immediate families (spouse, parents, children, siblings, and in-laws) and persons residing in the same household as such individuals are not eligible to enter or win. Employees, agents and officers of alcohol beverage retailers and distributors and their immediate family members and all other individuals/entities associated with this Sweepstakes are not eligible to enter or win. Void where prohibited or restricted by law. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Sweepstakes. 15. HOW TO ENTER THE SWEEPSTAKES: To enter, an eligible entrant must follow the steps below to receive one (1) entry into the Sweepstakes: 1. Sign into his/her Twitter account (or create a Twitter account if he/she does not already have one); 2. Become a follower of @CoorsLight (if not already following @CoorsLight); 3. Compose a new Tweet including a summer-themed photo of the entrant with a Coors Light product and/or the Coors Light logo; and 4. Include both hashtags “#REFRESHSUMMERSWEEPS” and “#PGH”. For notification purposes, entrant must be a follower of @CoorsLight on Twitter at the time of entry and remain a follower of @CoorsLight on Twitter until at least forty-five (45) days after the Sweepstakes Period. By participating in the Sweepstakes and using both hashtags “#REFRESHSUMMERSWEEPS” and “#PGH”, entrant hereby agrees to be bound by 14 7/16/15 7/20/15 7/21/15 15 7/21/15 7/24/15 7/27/15 16 7/25/15 7/27/15 7/28/15 17 7/28/15 7/31/15 8/3/15 24 these Official Rules. An entrant must have a non-private Twitter account to participate in the Sweepstakes. If an entrant does not have a non-private Twitter account, he/she can create one at no cost at www.twitter.com. Please note that an entrant must agree to comply with the Terms of Service (https://twitter.com/tos/) and Privacy Policy (https://twitter.com/privacy) of Twitter. If an entrant Tweets via Short Message Service from his or her wireless phone, the entrant’s wireless-service provider may charge the entrant for each text message sent and received. Entrants should consult their wireless-service provider regarding its pricing plans. Message and data rates may apply for each text message sent and received. Entry Guidelines and Restrictions: All entries must comply with the following restrictions: Entry must be an original work;• Entry cannot have been published previously by any party other than the entrant;• Entry must be suitable for publication (i.e., may not be obscene or indecent);• Entry cannot contain trademarks, logos or trade dress owned by any third party, or• advertise or promote any brand or product of any kind, other than Coors Light; Entry cannot contain copyrighted materials owned by others (including photographs,• sculptures, paintings and other works of art or images); Entry cannot include the name, likeness, photograph, or other indicia identifying any• person, living or dead, without permission from that person; Entry cannot be sexually explicit or suggestive, violent or derogatory of any ethnic,• racial, gender, religious, professional or age group; Entry cannot promote illegal drugs, tobacco, firearms/weapons (or the use of any of• the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; Entry cannot describe or depict any illegal activity or violation of any state or federal• law; All entries must demonstrate an acknowledgement, understanding and/or a positive• reinforcement of alcohol responsibility, as defined by the MillerCoors brand; All individuals in the photo must be twenty-one (21) years of age or older;• Entries cannot contain the name/logo of any alcohol beverage retailer, including in the• background; Entries must not include any personally identifiable information (full name, e-mail• address, telephone number, etc.); Entries must not contain, facilitate, reference or use material that contains prohibited• content which shall include, but is not limited to content that promotes, suggests, or encourages: o gambling, including without limitation, any content related to online casinos, sports books, bingo or poker; o the use of prostitution, pornography, nudity, profanity or other adult content, or violence; o the taking up of arms against any person, government or entity or otherwise challenge or seek to overthrow any government; Entry must not contain any viruses, spyware, malware, or other malicious components• that are designed to harm the functionality of a computer in any way. 25 Any entry that does not comply with these Official Rules will not be considered a valid entry in this Sweepstakes. If any entry fails to comply with any of these entry requirements or any other provisions of these Official Rules, at the Sponsor’s sole discretion, Sponsor reserves the right to disqualify the entrant. IMPORTANT NOTE: Any entrant who incorporates any intellectual property owned by a third party into his or her entry does so at his or her own risk. Without in any way limiting, expanding or amending the terms and conditions residing on the Website (defined below), which terms and conditions shall remain in full force and effect, if Sponsor is duly notified that any element of an entrant’s entry infringes upon the rights of another person and/or receives a legally valid request to remove the affected entry from the Website because of such infringement, such entry may be disqualified from the Sweepstakes, as Sponsor may determine in its sole discretion. Further, no entrant will be eligible to receive a prize unless Sponsor determines, in its sole and absolute discretion, that such entrant’s entry has been or can be sufficiently cleared for legal purposes and such entrant eligibility is verified. Each person who enters this Sweepstakes represents and warrants as follows: (i) the entry is the entrant’s own original, previously unpublished, and previously unproduced work; (ii) the entry does not contain any computer virus (as applicable), is otherwise uncorrupted, is wholly original with entrant, and as of the date of submission, is not the subject of any actual or threatened litigation or claim; (iii) the entry does not and will not violate or infringe upon the intellectual property rights or other rights of any third party; and (iv) the entry does not and will not violate any applicable laws, and is not and will not be defamatory or libelous. Each entrant hereby agrees to indemnify and hold the Sweepstakes Entities harmless from and against any and all third party claims, actions or proceedings of any kind and from any and all damages, liabilities, costs and expenses relating to or arising out of any breach or alleged breach of any of the warranties, representations or agreements of entrant hereunder. By submitting an entry, entrant hereby grants permission for the entry, including the entrant’s Twitter handle and public profile information, to be publicly posted, at Sponsor’s sole discretion. The Sweepstakes Entities are not responsible for lost, late, stolen, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected entries – all of which will be void. Sponsor reserves the right to disqualify any entrant and/or entry in its sole and absolute discretion. Limit: Entrants who submit an entry during this Sweepstakes Period will also receive an entry into Coors Light® Refresh Your Summer Sweepstakes, which is subject to the Coors Light® Refresh Your Summer Sweepstakes Official Rules available at coorslightsummer.com. There is a limit of one (1) entry per person each day during the Sweepstakes Period. An entrant can only submit the same entry once during the entire Sweepstakes Period, regardless of the method of entry. Entrants must submit different entries to enter more than once. If more than one (1) entry is received from the same person and/or Twitter account in a single day, only the first entry received may be considered valid. A “day” is defined as starting at 12:00 26 AM (midnight) CT and ending at 11:59:59 PM CT on a calendar day during the Sweepstakes Period, except on April 30, 2015, when a day is defined as starting at 12:00 PM CT and ending at 11:59:59 PM CT. 16. RANDOM DRAWINGS: On or about each of the Random Drawing Dates set forth in Section 1, the Administrator will randomly select potential winners from all eligible entries received in each applicable Entry Period, as set forth in the table in Section 5 below (each, a “Random Drawing”). Thirty-three (33) potential winners will be selected during the Sweepstakes Period. Each winner is considered a potential winner pending verification of his/her eligibility and compliance with these Official Rules. 17. PRIZES, APPROXIMATE RETAIL VALUE (“ARV”) AND ODDS OF WINNING: Prizes (33): Thirty-three (33) Prizes will be available in the Sweepstakes, as set forth in the table below: Entry Period Prize Quantity/Approximate Retail Value (“ARV”) 1 Digital Camera Prize Two (2) Digital Camera Prizes will be available in Entry Period 1. The ARV of each Digital Camera Prize is $299.99. The total ARV of all Digital Camera Prizes available in Entry Period 1 is $599.98. 2 Sunglasses Gift Card Prize Two (2) Sunglasses Gift Card Prizes will be available in Entry Period 2 (fulfilled as a Sunglass Hut Gift Card). The ARV of each Sunglasses Gift Card Prize is $149.95. The total ARV of all Sunglasses Gift Card Prizes available in Entry Period 2 is $299.90. 3 Headphones Prize Two (2) Headphones Prizes will be available in Entry Period 3. The ARV of each Headphones Prize is $179.95. The total ARV of all Headphones Prizes available in Entry Period 3 is $359.90. 4 Activity and Sleep Tracker Prize Two (2) Activity and Sleep Tracker Prizes will be available in Entry Period 4. The ARV of each Activity and Sleep Tracker Prize is $99.99. The total ARV of all Activity and 27 Sleep Tracker Prizes available in Entry Period 4 is $199.98. 5 Digital Camera Prize Two (2) Digital Camera Prizes will be available in Entry Period 5. The ARV of each Digital Camera Prize is $299.99. The total ARV of all Digital Camera Prizes available in Entry Period 5 is $599.98. 6 Sunglasses Gift Card Prize Two (2) Sunglasses Gift Card Prizes will be available in Entry Period 6 (fulfilled as a Sunglass Hut Gift Card). The ARV of each Sunglasses Gift Card Prize is $149.95. The total ARV of all Sunglasses Gift Card Prizes available in Entry Period 6 is $299.90. 7 Headphones Prize Two (2) Headphones Prizes will be available in Entry Period 7. The ARV of each Headphones Prize is $179.95. The total ARV of all Headphones Prizes available in Entry Period 7 is $359.90. 8 Activity and Sleep Tracker Prize Two (2) Activity and Sleep Tracker Prizes will be available in Entry Period 8. The ARV of each Activity and Sleep Tracker Prize is $99.99. The total ARV of all Activity and Sleep Tracker Prizes available in Entry Period 8 is $199.98. 9 Digital Camera Prize Two (2) Digital Camera Prizes will be available in Entry Period 9. The ARV of each Digital Camera Prize is $299.99. The total ARV of all Digital Camera Prizes available in Entry Period 9 is $599.98. 10 Sunglasses Gift Card Prize Two (2) Sunglasses Gift Card Prizes will be available in Entry Period 10 (fulfilled as a Sunglass Hut Gift Card). The ARV of each Sunglasses Gift Card Prize is $149.95. The total ARV of all Sunglasses Gift Card Prizes available in Entry Period 10 is $299.90. 28 11 Headphones Prize Two (2) Headphones Prizes will be available in Entry Period 11. The ARV of each Headphones Prize is $179.95. The total ARV of all Headphones Prizes available in Entry Period 11 is $359.90. 12 Activity and Sleep Tracker Prize Two (2) Activity and Sleep Tracker Prizes will be available in Entry Period 12. The ARV of each Activity and Sleep Tracker Prize is $99.99. The total ARV of all Activity and Sleep Tracker Prizes available in Entry Period 12 is $199.98. 13 Digital Camera Prize Two (2) Digital Camera Prizes will be available in Entry Period 13. The ARV of each Digital Camera Prize is $299.99. The total ARV of all Digital Camera Prizes available in Entry Period 13 is $599.98. 14 Sunglasses Gift Card Prize Two (2) Sunglasses Gift Card Prizes will be available in Entry Period 14 (fulfilled as a Sunglass Hut Gift Card). The ARV of each Sunglasses Gift Card Prize is $149.95. The total ARV of all Sunglasses Gift Card Prizes available in Entry Period 14 is $299.90. 15 Headphones Prize Two (2) Headphones Prizes will be available in Entry Period 15. The ARV of each Headphones Prize is $179.95. The total ARV of all Headphones Prizes available in Entry Period 15 is $359.90. 16 Activity and Sleep Tracker Prize Two (2) Activity and Sleep Tracker Prizes will be available in Entry Period 16. The ARV of each Activity and Sleep Tracker Prize is $99.99. The total ARV of all Activity and Sleep Tracker Prizes available in Entry Period 16 is $199.98. 17 Concert Experience Prize: Includes four (4) club seats to a concert scheduled to occur One (1) Concert Experience Prize will be available during Entry Period 29 at Stage AE in Pittsburgh, Pennsylvania; one (1) $500 gift certificate to a downtown Pittsburgh hotel; one (1) $200 Bettis’ Grill gift card; and $50 Aramark Bucks (concert, seats, and hotel to be selected by Sponsor in its sole and absolute discretion). 17. The ARV of the Concert Experience Prize is $1,000. TOTAL ARV: The total ARV of all available Prizes in the Sweepstakes is $6,839.04. Odds of Winning: The odds of winning a Prize depend on the total number of eligible entries received during each Entry Period. Note for Concert Experience Prize: Travel is not included. All guests of Concert Experience Prize winner must be 21 years of age or older. If Concert Experience Prize winner elects to partake in the Concert Experience Prize without a guest, no additional compensation will be awarded to that winner. Concert Experience Prize winner will be required to provide a major credit card upon hotel check-in, and all in-room charges will be charged to the credit card. Any damage to the room will be the responsibility of the Concert Experience Prize winner. Sponsor bears no responsibility if any event, element or detail of the Concert Experience Prize is canceled, postponed or becomes unavailable for any reason. Should any event, element or detail of the Concert Experience Prize become unavailable, the Sponsor shall have no obligation to a winner aside from providing the remaining portion of the Concert Experience Prize, minus any unavailable event, element or detail. Sponsor is not responsible if concert is delayed, postponed, or canceled for any reason. Winner will not receive compensation from Sponsor for tickets that the winner is unable to use due to cancellation of the concert, but tickets may be subject to standard rain-check policies and procedures set by the issuer. Winner agrees that concert admission is awarded pursuant to a revocable, nontransferable license that is personal to that applicable winner, and may not be sold, resold, auctioned, bartered, assigned, exchanged, placed in commerce, transferred, given away, donated or otherwise conveyed. Sponsor reserves the right to remove or to deny entry to winner and/or his/her guest(s) if either winner or his/her guest(s) violates the previous restrictions or engages in a disruptive manner, or with intent to abuse, threaten or harass any other person at the concert. General: The use of a gift card, gift certificate, or Aramark Bucks are subject to the terms and conditions set forth thereon which shall govern the use of a gift card, gift certificate, and Aramark Bucks. Use of a gift card, gift certificate, or Aramark Bucks constitutes the user’s acceptance of the terms and conditions so the winner should read the terms and conditions on a gift card, gift certificate, or Aramark Bucks carefully. Winner must protect a gift card, gift certificate, and Aramark Bucks and treat a gift card, gift certificate, or Aramark Bucks as he/she would any other valuable document. The gift card, gift certificate, and Aramark Bucks will not be redeemed or exchanged for cash, except where required by law. The gift card, gift certificate, and Aramark Bucks will not be replaced or replenished if it lost, stolen, damaged, destroyed or used without a winner’s permission and will be voided if altered or defaced. 30 If, for any reason, more Prize notifications are sent (or more claims are received) than the number of Prizes offered, as set forth in these Official Rules, Sponsor reserves the right to award the intended number of Prizes through a random drawing from among all eligible Prize claims received. Limit of one (1) Prize per person/household in the Coors Light® Pittsburgh Summer Takedown Sweepstakes; and limit of one (1) Prize per person/household in the Coors Light® Refresh Your Summer Sweepstakes. No Prize substitution or exchange will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability of a Prize or force majeure. All other costs and expenses not expressly set forth herein shall be solely each winner’s responsibility, including, but not limited to, any travel, lodging or any taxes imposed on the acceptance of a Prize. Winner agrees that a Prize is awarded pursuant to a revocable, nontransferable license that is personal to that applicable winner, and may not be sold, resold, auctioned, bartered, assigned, exchanged, placed in commerce, transferred, given away, donated or otherwise conveyed. 18. HOW TO CLAIM A PRIZE: Each potential winner is subject to verification of eligibility and compliance with these Official Rules. Potential winners will be notified by telephone or email after a Random Drawing with instructions on how to claim a Prize. Sponsor will notify each potential winner by sending him/her a Direct Message on Twitter with instructions on how to redeem a Prize. Each potential winner must respond to Sponsor’s initial notification within forty-eight (48) hours with his/her full name, e-mail address, and date of birth or a potential winner may be disqualified and a Prize may be forfeited in its entirety. Once a potential winner’s full name, e-mail address, and date of birth are received by Sponsor, Sponsor or its designee will send an e-mail to a potential winner requesting additional information, including winner’s mailing address (P.O. Boxes are not permitted). Concert Experience Prize winner will be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release (except where prohibited) and any other requested documents within five (5) calendar days from the date of attempted notification or the Prize may be forfeited in its entirety and awarded to an alternate winner, at the Sponsor’s sole and absolute discretion. Upon verification of a winner’s eligibility, each Prize will be fulfilled by Sponsor in a manner it deems acceptable. If a potential winner is found to be ineligible, is not in compliance with these Official Rules, declines to accept a Prize, or any winner notification is returned as undeliverable or a potential winner fails (a) to respond to a winner notification via Twitter within forty-eight (48) hours, or (b) to complete the required information within the stated time period, that Prize may be forfeited. If a Prize is forfeited for any reason, it may be awarded to an alternate potential winner, at the Sponsor’s sole and absolute discretion, time permitting. The Sweepstakes Entities shall not be held responsible for any delays in awarding a Prize for any reason. If, after a good-faith attempt, Sponsor is unable to award or deliver a Prize, that Prize may not be re-awarded. A Prize is not transferable and includes only the items specifically listed as part of a Prize. Sponsor will issue an IRS Form 1099-MISC for the Concert Experience Prize winner. Approximate retail values are as of the time these Official Rules were printed and the value of a Prize may fluctuate. Winners are not entitled to any difference between the ARV and the actual value of a Prize at the time it is awarded. All other costs and expenses not expressly set forth herein shall be solely each winner’s responsibility. Each Prize will only be awarded to a verified winner. 19. LIMITATION OF LIABILITY: By participating in this Sweepstakes, entrants agree that the Sweepstakes Entities and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, 31 stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or undeliverable email notifications, telephone calls, or postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/Internet/Website/UseNet accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Sweepstakes; (vii) any injury or damage, whether personal or property, to entrants or to any person’s computer related to or resulting from participating in the Sweepstakes and/or accepting a Prize; and (viii) entries that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules. Further, the Sweepstakes Entities are not responsible for any undelivered telephone calls, messages or e-mails, including without limitation, e-mails that are not received because of an entrant’s privacy or spam filter settings that may divert any winner notification or other Sweepstakes related e-mail to a spam or junk folder. By entering the Sweepstakes, each entrant agrees: (i) to be bound by these Official Rules, including entry requirements; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Sweepstakes; and (iv) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Sweepstakes, including, but not limited to, any Sweepstakesrelated activity or element thereof, and the entrant’s entries, participation or inability to participate in the Sweepstakes; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a Prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant. If, for any reason, the Sweepstakes is not capable of running as planned, or the integrity and or feasibility of the Sweepstakes is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor reserves the right, at its sole and absolute discretion, to abbreviate, cancel, terminate, modify or suspend the Sweepstakes and/or proceed with the Sweepstakes, including the selection of winners in a 32 manner it deems fair and reasonable, including the selection of winners from among eligible entries received prior to such cancellation, termination, modification or suspension without any further obligation provided a sufficient number of eligible entries are received. If Sponsor, in its discretion, elects to alter this Sweepstakes as a result of a Force Majeure event, a notice will be posted at the Website. Without limiting the foregoing, everything regarding this Sweepstakes, including the Prizes, is provided “as is” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or noninfringement. 20. DISPUTES: THIS SWEEPSTAKES IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF COLORADO, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN JEFFERSON COUNTY, COLORADO. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“AAA RULES”). THE AAA RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN COLORADO. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN JEFFERSON COUNTY, COLORADO. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY ENTRANT AND/OR SWEEPSTAKES ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR OF THE TIME THE CAUSE OF ACTION OCCURRED OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED. 21. PRIVACY POLICY: Any personally identifiable information collected during an entrant’s participation in the Sweepstakes will be collected by Sponsor or its designee and used by Sponsor, its affiliates, designees, agents and marketers for purposes of the proper administration and fulfillment of the Sweepstakes as described in these Official Rules and in Sponsor’s privacy policy at http://pages.coorslight.com/legal/privacy/. 22. PUBLICITY RIGHTS: By participating in the Sweepstakes and/or accepting a Prize, each entrant agrees to allow Sponsor and Sponsor’s designee the perpetual right to use his/her name, biographical information, photos and likeness, voice recording, video images and all related footage, and statements for Sweepstakes, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered worldwide, including but not limited to television (including live television), radio, and Internet, without 33 notice, review or approval and without additional compensation except where prohibited by law. 23. GENERAL: This Sweepstakes is subject to all federal, state and local laws and regulations. Winning a Prize is contingent upon fulfilling all requirements set forth herein. Any attempted form of participation in this Sweepstakes other than as described herein is void and will result in disqualification, and if such person is selected as a potential winner, revocation of his/her Prize. If it is discovered or suspected that a person has registered, entered or attempted to register or receive entries using multiple e-mail addresses, identities, IP addresses, or use of proxy servers or like methods, all of that person’s entries will be declared null and void and that person will not be awarded any Prize that he/she might have been entitled to receive and such Prize may be forfeited at the Sponsor’s sole and absolute discretion. Sponsor reserves the right to disqualify any individual found, in its sole and absolute opinion, to be tampering with the operation of the Sweepstakes, to be acting in violation of these Official Rules or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of the Sweepstakes. Any use of robotic, automatic, macro, programmed, third-party or like methods to participate in the Sweepstakes will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. CAUTION AND WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR TO UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of an entrant, the entry will be declared made by the primary account holder of the e-mail account associated with the Twitter handle used to enter the Sweepstakes. Potential winners may be required to show proof of being the primary account holder. The “primary account holder” is the natural person listed as the primary owner of the e-mail address by an e-mail service provided. If any provision of these Official Rules or any word, phrase, clause, sentence or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules or any Prize documents will not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision and such provision shall remain in full force and effect. All entries and/or materials submitted will not be returned. In the event of any conflict with any Sweepstakes details contained in these Official Rules and the Sweepstakes details contained in any Sweepstakes promotional materials (including, but not limited to, point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Sweepstakes as set forth in these Official Rules shall prevail. 24. WINNERS LIST: To obtain a list of the names of the winners, mail a self-addressed, stamped business-sized envelope to: Coors Light® Pittsburgh Summer Takedown Sweepstakes – Winners List Request, P.O. Box 410, Southfield, MI 48037. Winners List requests must be received by September 15, 2015. Sponsor: MillerCoors LLC, 311 10th Street, Golden, CO USA 80401. 34 Twitter is a registered trademark of Twitter, Inc. All rights reserved. APPENDIX Only residents of the following Pennsylvania ZIP Codes are eligible for participation in this Sweepstakes: 17013 17111 17109 17042 17257 16801 17050 17104 17112 17110 17011 17057 17055 17067 17066 17101 17025 17043 16652 17070 17044 17074 17036 17078 17090 17033 17020 16830 15801 17028 17046 17038 17102 16858 17065 17053 17003 16866 17023 17032 16823 17009 17010 17113 17045 17048 17084 17026 16651 16634 17059 16803 17260 17037 17034 17061 16827 17082 16611 16833 17103 16874 17058 16666 15849 17018 17068 17062 17063 17015 17099 17051 17022 17064 17073 17039 17004 17088 17040 17030 15365 17094 17007 17085 17853 17331 17404 17201 17402 17403 17325 17408 17319 17356 17019 17401 17350 17361 17268 17368 17315 17345 17316 17406 17225 17222 17370 17307 17236 17358 17233 17344 17362 17349 17340 17313 17320 35 17229 17339 17301 17360 17221 17327 17363 17371 17250 17347 17314 17364 17262 17224 17329 17252 17070 19114 17214 17304 17246 17215 17046 18709 18708 18707 18706 18705 18704 18702 18701 18661 18656 18655 18651 18644 18643 18642 18641 18640 18634 18627 18624 18621 18618 18617 18612 18611 18610 18603 18602 18504 18256 18255 18250 18244 18240 18235 18234 18229 18224 18222 18219 18210 18202 18201 18071 18058 18635 18631 18603 18252 18237 18218 18214 17983 17980 17976 17972 17970 17967 17965 17963 17961 17960 17959 17954 17953 17948 17943 17936 17931 17929 17921 17901 17884 17881 17878 17876 17872 17870 17868 17866 17860 17859 17857 17856 17851 17847 17846 17844 17842 17837 17834 17831 17830 17827 17824 17821 17820 17815 17814 17813 17810 17801 17777 17772 17756 17017 15122 15425 15601 15213 15212 15074 15301 15239 15108 15068 16101 15236 15137 16201 15417 15401 15642 16001 15209 15317 15132 15666 15102 15205 15001 15136 15644 15229 15057 15017 15089 15620 15235 15221 15650 15062 16117 15237 15210 15045 15012 15022 15116 15071 15061 15106 15690 15203 16066 15003 16025 15120 15370 15147 16033 15202 15140 15131 15461 15146 15419 15227 15010 15632 15037 15090 16229 15331 15234 15044 15646 15637 15063 15923 15206 15014 15009 15216 15065 15025 15059 15218 16057 16046 15226 16105 15076 15024 15656 15220 15668 16055 15217 15672 15101 15436 15683 16037 15126 15347 15613 15129 15215 15142 15223 15222 15330 15332 16263 15238 15658 16045 15066 15201 15144 15224 15320 15139 15021 15085 15357 16059 15241 16226 15026 16115 15219 15424 15670 15208 15473 16002 15435 16132 16020 15033 16038 15333 16053 15127 15437 15143 15474 16034 15078 16236 15148 15634 15618 15211 36 16028 16102 15084 15697 15232 16116 15086 15626 15342 15610 15665 16023 15617 15207 15693 16050 15344 15680 15056 15686 15636 15479 15327 15345 15628 15698 15104 16056 16136 16112 15358 15311 16049 15088 15133 15641 15349 15228 15673 15275 15005 15112 15007 15675 15624 15954 15060 15321 15243 15363 15145 15631 16335 16148 16701 16125 15767 16509 16505 16508 16323 16510 16214 15853 15857 16407 15825 16504 16506 15834 16412 16365 16127 16735 16503 16743 16156 16354 16915 16417 16428 16441 15851 15824 16415 16353 16511 16426 16301 16749 16922 16316 16507 16401 16248 16501 16438 16235 15870 16502 16153 16159 16314 16373 15845 16242 16403 16423 16371 16424 15846 16443 16146 16433 16321 16137 16239 16406 16134 16442 16565 16347 16421 16720 16233 16350 16512 16260 16410 16686 15904 15522 15501 16602 15905 15701 15906 15748 15717 15931 15963 15902 15951 15935 16648 16668 15552 16630 15537 15728 16646 15681 15901 15943 15926 16640 16637 15946 15714 15722 16601 16617 15531 16635 15774 15909 16693 15920 15962 15747 15622 15945 15729 15938 15765 15960 15563 15759 15557 15424 15959 16246 15954 15940 15502 15547 15927 15725 17851 17847 17846 17844 17842 17837 17834 17831 17830 17827 17824 17821 17820 17815 17814 17813 17810 17801 17777 17772 17756 17017 37 COORS LIGHT® EAST PENNSYLVANIA SUMMER TAKEDOWN SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER, WIN OR CLAIM A PRIZE. A PURCHASE OR PAYMENT WILL NOT INCREASE AN ENTRANT’S CHANCES OF WINNING. The Coors Light® East Pennsylvania Summer Takedown Sweepstakes (“Sweepstakes”) sponsored by MillerCoors LLC (“Sponsor”), 311 10th Street, Golden, CO USA 80401, and is administered by Prize Logic, LLC (“Administrator”), 25200 Telegraph Road, Suite 405, Southfield, MI USA 48033. 19. SWEEPSTAKES PERIOD: The Sweepstakes begins at or about 12:00 PM Central Time (“CT”) on April 30, 2015, and ends at 11:59:59 PM CT on July 31, 2015 (“Sweepstakes Period”). The Sweepstakes Period will consist of seventeen (17) entry periods (each, an “Entry Period”), as set forth in the chart below. All non-winning entries will carry over into each subsequent Entry Period. Entry Period Start Date (at 12:00 AM CT except on 4/30/15) End Date (at 11:59:59 PM CT) Random Drawing Date (on or about) 1 4/30/15 at 12:00 PM CT 5/4/15 5/5/15 2 5/5/15 5/10/15 5/11/15 3 5/11/15 5/16/15 5/18/15 4 5/17/15 5/22/15 5/25/15 5 5/23/15 5/28/15 5/29/15 6 5/29/15 6/3/15 6/4/15 7 6/4/15 6/9/15 6/10/15 8 6/10/15 6/15/15 6/16/15 9 6/16/15 6/21/15 6/22/15 10 6/22/15 6/27/15 6/29/15 11 6/28/15 7/3/15 7/6/15 12 7/4/15 7/9/15 7/10/15 13 7/10/15 7/15/15 7/16/15 38 The Administrator’s computer is the Sweepstakes official clock. 20. ELIGIBILITY: This Sweepstakes is offered only to legal residents of Pennsylvania who reside in one (1) of the eligible ZIP Codes listed in the Appendix of these Official Rules, and who are at least twenty-one (21) years old at the time of entry. Employees, directors, officers, and agents of Sponsor, Administrator, and each of their respective parent companies, divisions, dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies and suppliers involved in the Sweepstakes (“Sweepstakes Entities”), as well as the members of each of their immediate families (spouse, parents, children, siblings, and in-laws) and persons residing in the same household as such individuals are not eligible to enter or win. Employees, agents and officers of alcohol beverage retailers and distributors and their immediate family members and all other individuals/entities associated with this Sweepstakes are not eligible to enter or win. Void where prohibited or restricted by law. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Sweepstakes. 21. HOW TO ENTER THE SWEEPSTAKES: To enter, an eligible entrant must follow the steps below to receive one (1) entry into the Sweepstakes: 1. Sign into his/her Twitter account (or create a Twitter account if he/she does not already have one); 2. Become a follower of @CoorsLight (if not already following @CoorsLight); 3. Compose a new Tweet including a summer-themed photo of the entrant with a Coors Light product and/or the Coors Light logo; and 4. Include both hashtags “#REFRESHSUMMERSWEEPS” and “#PA”. For notification purposes, entrant must be a follower of @CoorsLight on Twitter at the time of entry and remain a follower of @CoorsLight on Twitter until at least forty-five (45) days after the Sweepstakes Period. By participating in the Sweepstakes and using both hashtags “#REFRESHSUMMERSWEEPS” and “#PA”, entrant hereby agrees to be bound by these Official Rules. An entrant must have a non-private Twitter account to participate in the Sweepstakes. If an entrant does not have a non-private Twitter account, he/she can create one at no cost at www.twitter.com. Please note that an entrant must agree to comply with 14 7/16/15 7/20/15 7/21/15 15 7/21/15 7/24/15 7/27/15 16 7/25/15 7/27/15 7/28/15 17 7/28/15 7/31/15 8/3/15 39 the Terms of Service (https://twitter.com/tos/) and Privacy Policy (https://twitter.com/privacy) of Twitter. If an entrant Tweets via Short Message Service from his or her wireless phone, the entrant’s wireless-service provider may charge the entrant for each text message sent and received. Entrants should consult their wireless-service provider regarding its pricing plans. Message and data rates may apply for each text message sent and received. Entry Guidelines and Restrictions: All entries must comply with the following restrictions: Entry must be an original work;• Entry cannot have been published previously by any party other than the entrant;• Entry must be suitable for publication (i.e., may not be obscene or indecent);• Entry cannot contain trademarks, logos or trade dress owned by any third party, or• advertise or promote any brand or product of any kind, other than Coors Light; Entry cannot contain copyrighted materials owned by others (including photographs,• sculptures, paintings and other works of art or images); Entry cannot include the name, likeness, photograph, or other indicia identifying any• person, living or dead, without permission from that person; Entry cannot be sexually explicit or suggestive, violent or derogatory of any ethnic,• racial, gender, religious, professional or age group; Entry cannot promote illegal drugs, tobacco, firearms/weapons (or the use of any of• the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; Entry cannot describe or depict any illegal activity or violation of any state or federal• law; All entries must demonstrate an acknowledgement, understanding and/or a positive• reinforcement of alcohol responsibility, as defined by the MillerCoors brand; All individuals in the photo must be twenty-one (21) years of age or older;• Entries cannot contain the name/logo of any alcohol beverage retailer, including in the• background; Entries must not include any personally identifiable information (full name, e-mail• address, telephone number, etc.); Entries must not contain, facilitate, reference or use material that contains prohibited• content which shall include, but is not limited to content that promotes, suggests, or encourages: o gambling, including without limitation, any content related to online casinos, sports books, bingo or poker; o the use of prostitution, pornography, nudity, profanity or other adult content, or violence; o the taking up of arms against any person, government or entity or otherwise challenge or seek to overthrow any government; Entry must not contain any viruses, spyware, malware, or other malicious components• that are designed to harm the functionality of a computer in any way. Any entry that does not comply with these Official Rules will not be considered a valid entry in this Sweepstakes. If any entry fails to comply with any of these entry requirements or any other provisions of these Official Rules, at the Sponsor’s sole discretion, Sponsor reserves the right to disqualify the entrant. 40 IMPORTANT NOTE: Any entrant who incorporates any intellectual property owned by a third party into his or her entry does so at his or her own risk. Without in any way limiting, expanding or amending the terms and conditions residing on the Website (defined below), which terms and conditions shall remain in full force and effect, if Sponsor is duly notified that any element of an entrant’s entry infringes upon the rights of another person and/or receives a legally valid request to remove the affected entry from the Website because of such infringement, such entry may be disqualified from the Sweepstakes, as Sponsor may determine in its sole discretion. Further, no entrant will be eligible to receive a prize unless Sponsor determines, in its sole and absolute discretion, that such entrant’s entry has been or can be sufficiently cleared for legal purposes and such entrant eligibility is verified. Each person who enters this Sweepstakes represents and warrants as follows: (i) the entry is the entrant’s own original, previously unpublished, and previously unproduced work; (ii) the entry does not contain any computer virus (as applicable), is otherwise uncorrupted, is wholly original with entrant, and as of the date of submission, is not the subject of any actual or threatened litigation or claim; (iii) the entry does not and will not violate or infringe upon the intellectual property rights or other rights of any third party; and (iv) the entry does not and will not violate any applicable laws, and is not and will not be defamatory or libelous. Each entrant hereby agrees to indemnify and hold the Sweepstakes Entities harmless from and against any and all third party claims, actions or proceedings of any kind and from any and all damages, liabilities, costs and expenses relating to or arising out of any breach or alleged breach of any of the warranties, representations or agreements of entrant hereunder. By submitting an entry, entrant hereby grants permission for the entry, including the entrant’s Twitter handle and public profile information, to be publicly posted, at Sponsor’s sole discretion. The Sweepstakes Entities are not responsible for lost, late, stolen, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected entries – all of which will be void. Sponsor reserves the right to disqualify any entrant and/or entry in its sole and absolute discretion. Limit: Entrants who submit an entry during this Sweepstakes Period will also receive an entry into Coors Light® Refresh Your Summer Sweepstakes, which is subject to the Coors Light® Refresh Your Summer Sweepstakes Official Rules available at coorslightsummer.com. There is a limit of one (1) entry per person each day during the Sweepstakes Period. An entrant can only submit the same entry once during the entire Sweepstakes Period, regardless of the method of entry. Entrants must submit different entries to enter more than once. If more than one (1) entry is received from the same person and/or Twitter account in a single day, only the first entry received may be considered valid. A “day” is defined as starting at 12:00 AM (midnight) CT and ending at 11:59:59 PM CT on a calendar day during the Sweepstakes Period, except on April 30, 2015, when a day is defined as starting at 12:00 PM CT and ending at 11:59:59 PM CT. 22. RANDOM DRAWINGS: On or about each of the Random Drawing Dates set forth in Section 1, the Administrator will randomly select potential winners from all eligible entries received in each applicable Entry Period, as set forth in the table in Section 5 below (each, a “Random Drawing”). Twenty-nine (29) potential winners will be selected during the Sweepstakes Period. Each winner is considered a potential winner pending verification of his/her eligibility and compliance with these Official Rules. 23. PRIZES, APPROXIMATE RETAIL VALUE (“ARV”) AND ODDS OF WINNING: 41 Prizes (29): Twenty-nine (29) Prizes will be available in the Sweepstakes, as set forth in the table below: Entry Period Prize Quantity/Approximate Retail Value (“ARV”) 1 Digital Camera Prize Two (2) Digital Camera Prizes will be available in Entry Period 1. The ARV of each Digital Camera Prize is $299.99. The total ARV of all Digital Camera Prizes available in Entry Period 1 is $599.98. 2 Sunglasses Gift Card Prize Two (2) Sunglasses Gift Card Prizes will be available in Entry Period 2 (fulfilled as a Sunglass Hut Gift Card). The ARV of each Sunglasses Gift Card Prize is $149.95. The total ARV of all Sunglasses Gift Card Prizes available in Entry Period 2 is $299.90. 3 Headphones Prize Two (2) Headphones Prizes will be available in Entry Period 3. The ARV of each Headphones Prize is $179.95. The total ARV of all Headphones Prizes available in Entry Period 3 is $359.90. 4 White Water Rafting Getaway Prize: Includes four (4) passes for winner and three (3) adult guests to experience white water rafting in the Poconos; and one (1) night standard hotel accommodations (two rooms/dual occupancy) (dates and hotel to be selected by Sponsor in its sole and absolute discretion). One (1) White Water Rafting Getaway Prize will be available in Entry Period 4. The ARV of the White Water Rafting Getaway Prize is $700. 5 Digital Camera Prize Two (2) Digital Camera Prizes will be available in Entry Period 5. The ARV of each Digital Camera Prize is $299.99. The total ARV of all Digital Camera Prizes available in Entry Period 5 is $599.98. 42 6 Sunglasses Gift Card Prize Two (2) Sunglasses Gift Card Prizes will be available in Entry Period 6 (fulfilled as a Sunglass Hut Gift Card). The ARV of each Sunglasses Gift Card Prize is $149.95. The total ARV of all Sunglasses Gift Card Prizes available in Entry Period 6 is $299.90. 7 Headphones Prize Two (2) Headphones Prizes will be available in Entry Period 7. The ARV of each Headphones Prize is $179.95. The total ARV of all Headphones Prizes available in Entry Period 7 is $359.90. 8 Durdach Getaway Prize: Includes one (1) night standard hotel accommodations for winner and one (1) adult guest at Durdach in Sunbury, Pennsylvania (dates and hotel to be selected by Sponsor in its sole and absolute discretion); a full day fishing excursion for winner and one (1) adult guest; and one (1) $100 Texas Roadhouse gift certificate One (1) Durdach Getaway Prize will be available in Entry Period 8. The ARV of the Durdach Getaway Prize is $600. 9 Digital Camera Prize Two (2) Digital Camera Prizes will be available in Entry Period 9. The ARV of each Digital Camera Prize is $299.99. The total ARV of all Digital Camera Prizes available in Entry Period 9 is $599.98. 10 Sunglasses Gift Card Prize Two (2) Sunglasses Gift Card Prizes will be available in Entry Period 10 (fulfilled as a Sunglass Hut Gift Card). The ARV of each Sunglasses Gift Card Prize is $149.95. The total ARV of all Sunglasses Gift Card Prizes available in Entry Period 10 is $299.90. 11 Headphones Prize Two (2) Headphones Prizes will be available in Entry Period 11. The ARV of each Headphones Prize is $179.95. The total ARV of all 43 Headphones Prizes available in Entry Period 11 is $359.90. 12 Roundtop Mountain Experience Prize: Includes four (4) adventure passes for winner and three (3) adult guests (for adventure pass details, visit http://www.skiroundtop.com/mtadventures); and one (1) $200 gift certificate to The Hillside restaurant (dates and restaurant to be selected by Sponsor in its sole and absolute discretion). One (1) Roundtop Mountain Experience Prize will be available in Entry Period 12. The ARV of the Roundtop Mountain Prize is $360. 13 Digital Camera Prize Two (2) Digital Camera Prizes will be available in Entry Period 13. The ARV of each Digital Camera Prize is $299.99. The total ARV of all Digital Camera Prizes available in Entry Period 13 is $599.98. 14 Sunglasses Gift Card Prize Two (2) Sunglasses Gift Card Prizes will be available in Entry Period 14 (fulfilled as a Sunglass Hut Gift Card). The ARV of each Sunglasses Gift Card Prize is $149.95. The total ARV of all Sunglasses Gift Card Prizes available in Entry Period 14 is $299.90. 15 Headphones Prize Two (2) Headphones Prizes will be available in Entry Period 15. The ARV of each Headphones Prize is $179.95. The total ARV of all Headphones Prizes available in Entry Period 15 is $359.90. 16 Camelbeach Mountain Water Park Getaway Prize: Includes two (2) Camelbeach Mountain Water Park single day passes for winner and one (1) adult guest; and one (1) night standard hotel accommodations (single room/double occupancy) One (1) Camelbeach Mountain Water Park Getaway Prize will be available in Entry Period 16. The ARV of the Camelbeach Mountain Water Park Prize is $700. 44 (dates and hotel to be selected by Sponsor in its sole and absolute discretion); and one (1) $200 gift certificate for food and non-alcoholic beverages. 17 Sunglasses Gift Card Prize Two (2) Sunglasses Gift Card Prizes will be available in Entry Period 17 (fulfilled as a Sunglass Hut Gift Card). The ARV of each Sunglasses Gift Card Prize is $149.95. The total ARV of all Sunglasses Gift Card Prizes available in Entry Period 17 is $299.90. TOTAL ARV: The total ARV of all available Prizes in the Sweepstakes is $7,699.02 Odds of Winning: The odds of winning a Prize depend on the total number of eligible entries received during each Entry Period. General: Travel is not included in any Prize. All guests of winners must be 21 years of age or older. If a winner elects to partake in a Prize without a guest, no additional compensation will be awarded to a winner. Getaway Prize winners will be required to provide a major credit card upon hotel check-in, and all in-room charges will be charged to the credit card. Any damage to the room will be the responsibility of each winner. Sponsor bears no responsibility if any event, element or detail of a Prize is canceled, postponed or becomes unavailable for any reason. Should any event, element or detail of a Prize become unavailable, the Sponsor shall have no obligation to a winner aside from providing the remaining portion of a Prize, minus any unavailable event, element or detail. The use of a gift card or gift certificate is subject to the terms and conditions set forth thereon which shall govern the use of the gift card or gift certificate. Use of a gift card or gift certificate constitutes the user’s acceptance of the terms and conditions so the winner should read the terms and conditions on the gift card or gift certificate carefully. Winner must protect the gift card or gift certificate and treat the gift card or gift certificate as he/she would any other valuable document. The gift card or gift certificate will not be redeemed or exchanged for cash, except where required by law. The gift card or gift certificate will not be replaced or replenished if it lost, stolen, damaged, destroyed or used without a winner’s permission and will be voided if altered or defaced. If, for any reason, more Prize notifications are sent (or more claims are received) than the number of Prizes offered, as set forth in these Official Rules, Sponsor reserves the right to award the intended number of Prizes through a random drawing from among all eligible Prize claims received. Limit of one (1) Prize per person/household in the Coors Light® East Pennsylvania Summer Takedown Sweepstakes; and limit of one (1) Prize per person/household in the Coors Light® Refresh Your Summer Sweepstakes. 45 No Prize substitution or exchange will be allowed, except by Sponsor, who reserves the right to substitute a Prize of equal or greater value in case of unavailability of a Prize or force majeure. All other costs and expenses not expressly set forth herein shall be solely each winner’s responsibility, including, but not limited to, any travel, lodging or any taxes imposed on the acceptance of a Prize. Winner agrees that a Prize is awarded pursuant to a revocable, nontransferable license that is personal to that applicable winner, and may not be sold, resold, auctioned, bartered, assigned, exchanged, placed in commerce, transferred, given away, donated or otherwise conveyed. NOTE: Activities included in some Prizes may include inherently dangerous activity. Prize winners expressly and voluntarily assume the risk of any and all injury and damage that may result from participation in any element of a Prize. Each Prize winner acknowledges and agrees that the Promotion Entities have no responsibility whatsoever for injuries, losses, or damages of any kind that result from participation in any element of a Prize. Each Prize winner must comply with any rules, regulations, and restrictions provided for any Prize activity. 24. HOW TO CLAIM A PRIZE: Each potential winner is subject to verification of eligibility and compliance with these Official Rules. Potential winners will be notified by telephone or email after a Random Drawing with instructions on how to claim a Prize. Sponsor will notify each potential winner by sending him/her a Direct Message on Twitter with instructions on how to redeem a Prize. Each potential winner must respond to Sponsor’s initial notification within forty-eight (48) hours with his/her full name, e-mail address, and date of birth or a potential winner may be disqualified and a Prize may be forfeited in its entirety. Once a potential winner’s full name, e-mail address, and date of birth are received by Sponsor, Sponsor or its designee will send an e-mail to a potential winner requesting additional information, including winner’s mailing address (P.O. Boxes are not permitted). Getaway Prize winners will be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release (except where prohibited) and any other requested documents within five (5) calendar days from the date of attempted notification or the Prize may be forfeited in its entirety and awarded to an alternate winner, at the Sponsor’s sole and absolute discretion. Upon verification of a winner’s eligibility, each Prize will be fulfilled by Sponsor in a manner it deems acceptable. If a potential winner is found to be ineligible, is not in compliance with these Official Rules, declines to accept a Prize, or any winner notification is returned as undeliverable or a potential winner fails (a) to respond to a winner notification via Twitter within forty-eight (48) hours, or (b) to complete the required information within the stated time period, that Prize may be forfeited. If a Prize is forfeited for any reason, it may be awarded to an alternate potential winner, at the Sponsor’s sole and absolute discretion, time permitting. The Sweepstakes Entities shall not be held responsible for any delays in awarding a Prize for any reason. If, after a good-faith attempt, Sponsor is unable to award or deliver a Prize, that Prize may not be re-awarded. A Prize is not transferable and includes only the items specifically listed as part of a Prize. Sponsor will issue an IRS Form 1099-MISC for each winner whose Prize is valued at $600 or more. Approximate retail values are as of the time these Official Rules were printed and the value of a Prize may fluctuate. Winners are not entitled to any difference between the ARV and the actual value of a Prize at the time it is awarded. All other costs and expenses not expressly set forth herein shall be solely each winner’s responsibility. Each Prize will only be awarded to a verified winner. 25. LIMITATION OF LIABILITY: By participating in this Sweepstakes, entrants agree that the Sweepstakes Entities and each of their respective affiliates, subsidiaries, representatives, 46 consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or undeliverable email notifications, telephone calls, or postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/Internet/Website/UseNet accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Sweepstakes; (vii) any injury or damage, whether personal or property, to entrants or to any person’s computer related to or resulting from participating in the Sweepstakes and/or accepting a Prize; and (viii) entries that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules. Further, the Sweepstakes Entities are not responsible for any undelivered telephone calls, messages or e-mails, including without limitation, e-mails that are not received because of an entrant’s privacy or spam filter settings that may divert any winner notification or other Sweepstakes related e-mail to a spam or junk folder. By entering the Sweepstakes, each entrant agrees: (i) to be bound by these Official Rules, including entry requirements; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Sweepstakes; and (iv) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Sweepstakes, including, but not limited to, any Sweepstakesrelated activity or element thereof, and the entrant’s entries, participation or inability to participate in the Sweepstakes; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a Prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant. If, for any reason, the Sweepstakes is not capable of running as planned, or the integrity and or feasibility of the Sweepstakes is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor reserves the right, 47 at its sole and absolute discretion, to abbreviate, cancel, terminate, modify or suspend the Sweepstakes and/or proceed with the Sweepstakes, including the selection of winners in a manner it deems fair and reasonable, including the selection of winners from among eligible entries received prior to such cancellation, termination, modification or suspension without any further obligation provided a sufficient number of eligible entries are received. If Sponsor, in its discretion, elects to alter this Sweepstakes as a result of a Force Majeure event, a notice will be posted at the Website. Without limiting the foregoing, everything regarding this Sweepstakes, including the Prizes, is provided “as is” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or noninfringement. 26. DISPUTES: THIS SWEEPSTAKES IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF COLORADO, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN JEFFERSON COUNTY, COLORADO. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“AAA RULES”). THE AAA RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN COLORADO. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN JEFFERSON COUNTY, COLORADO. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY ENTRANT AND/OR SWEEPSTAKES ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR OF THE TIME THE CAUSE OF ACTION OCCURRED OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED. 27. PRIVACY POLICY: Any personally identifiable information collected during an entrant’s participation in the Sweepstakes will be collected by Sponsor or its designee and used by Sponsor, its affiliates, designees, agents and marketers for purposes of the proper administration and fulfillment of the Sweepstakes as described in these Official Rules and in Sponsor’s privacy policy at http://pages.coorslight.com/legal/privacy/. 28. PUBLICITY RIGHTS: By participating in the Sweepstakes and/or accepting a Prize, each entrant agrees to allow Sponsor and Sponsor’s designee the perpetual right to use his/her name, biographical information, photos and likeness, voice recording, video images and all related footage, and statements for Sweepstakes, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered worldwide, including but not limited to television (including live television), radio, and Internet, without 48 notice, review or approval and without additional compensation except where prohibited by law. 29. GENERAL: This Sweepstakes is subject to all federal, state and local laws and regulations. Winning a Prize is contingent upon fulfilling all requirements set forth herein. Any attempted form of participation in this Sweepstakes other than as described herein is void and will result in disqualification, and if such person is selected as a potential winner, revocation of his/her Prize. If it is discovered or suspected that a person has registered, entered or attempted to register or receive entries using multiple e-mail addresses, identities, IP addresses, or use of proxy servers or like methods, all of that person’s entries will be declared null and void and that person will not be awarded any Prize that he/she might have been entitled to receive and such Prize may be forfeited at the Sponsor’s sole and absolute discretion. Sponsor reserves the right to disqualify any individual found, in its sole and absolute opinion, to be tampering with the operation of the Sweepstakes, to be acting in violation of these Official Rules or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of the Sweepstakes. Any use of robotic, automatic, macro, programmed, third-party or like methods to participate in the Sweepstakes will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. CAUTION AND WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR TO UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of an entrant, the entry will be declared made by the primary account holder of the e-mail account associated with the Twitter handle used to enter the Sweepstakes. Potential winners may be required to show proof of being the primary account holder. The “primary account holder” is the natural person listed as the primary owner of the e-mail address by an e-mail service provided. If any provision of these Official Rules or any word, phrase, clause, sentence or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules or any Prize documents will not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision and such provision shall remain in full force and effect. All entries and/or materials submitted will not be returned. In the event of any conflict with any Sweepstakes details contained in these Official Rules and the Sweepstakes details contained in any Sweepstakes promotional materials (including, but not limited to, point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Sweepstakes as set forth in these Official Rules shall prevail. 30. WINNERS LIST: To obtain a list of the names of the winners, mail a self-addressed, stamped business-sized envelope to: Coors Light® East Pennsylvania Summer Takedown Sweepstakes – Winners List Request, P.O. Box 410, Southfield, MI 48037. Winners List requests must be received by September 15, 2015. Sponsor: MillerCoors LLC, 311 10th Street, Golden, CO USA 80401. 49 Twitter is a registered trademark of Twitter, Inc. All rights reserved. APPENDIX Only residents of the following Pennsylvania ZIP Codes are eligible for participation in this Sweepstakes: 17013 17111 17109 17042 17257 16801 17050 17104 17112 17110 17011 17057 17055 17067 17066 17101 17025 17043 16652 17070 17044 17074 17036 17078 17090 17033 17020 16830 15801 17028 17046 17038 17102 16858 17065 17053 17003 16866 17023 17032 16823 17009 17010 17113 17045 17048 17084 17026 16651 16634 17059 16803 17260 17037 17034 17061 16827 17082 16611 16833 17103 16874 17058 16666 15849 17018 17068 17062 17063 17015 17099 17051 17022 17064 17073 17039 17004 17088 17040 17030 15365 17094 17007 17085 17853 17331 17404 17201 17402 17403 17325 17408 17319 17356 17019 17401 17350 17361 17268 17368 17315 17345 17316 17406 17225 17222 17370 17307 17236 17358 17233 17344 17362 17349 17340 17313 17320 17229 17339 17301 17360 17221 17327 17363 17371 17250 17347 17314 17364 17262 17224 17329 17252 17070 19114 17214 17304 17246 17215 17046 18709 18708 18707 18706 18705 18704 18702 18701 18661 18656 18655 18651 18644 18643 18642 18641 18640 18634 18627 18624 18621 18618 18617 18612 18611 18610 18603 18602 18504 18256 18255 18250 18244 18240 18235 18234 18229 18224 18222 18219 18210 18202 18201 18071 18058 18635 18631 18603 18252 18237 18218 18214 17983 17980 17976 17972 17970 17967 17965 17963 17961 17960 17959 17954 17953 17948 17943 17936 17931 17929 17921 17901 17884 17881 17878 17876 17872 17870 17868 17866 17860 17859 17857 17856 17851 17847 17846 17844 17842 17837 17834 17831 17830 17827 17824 17821 17820 17815 17814 17813 17810 17801 17777 17772 17756 17017 50