Coors Brewing Company – Coors Light Sustainability – Win 1 of 882 quarter barrel keg grills valued at $285 each

COORS LIGHT® SUSTAINABILITY SWEEPSTAKES
OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER, WIN OR CLAIM A PRIZE. A PURCHASE OR
PAYMENT WILL NOT INCREASE AN ENTRANT’S CHANCES OF WINNING.
The Coors Light® Sustainability Sweepstakes (“Sweepstakes”) is sponsored by MillerCoors
LLC (“Sponsor”), 311 10th Street, Golden, CO USA 80401, and is administered by Prize Logic,
LLC (“Administrator”), 25200 Telegraph Road, Suite 405, Southfield, MI USA 48033.

1. SWEEPSTAKES PERIOD: The Sweepstakes begins at or about 12:00 PM Central Time
(“CT”) on July 28, 2017, and ends at 11:59:59 PM CT on August 26, 2017 (“Sweepstakes
Period”). The Administrator’s computer is the Sweepstakes official clock.

2. ELIGIBILITY: This Sweepstakes is offered only to legal U.S. residents of Washington,
Montana, Idaho, Oregon, Wyoming, Nevada, Utah, Arizona, Colorado, New Mexico, Texas,
Nebraska, Kansas, Missouri, Arkansas, Louisiana, Mississippi, Alabama, Georgia,
Tennessee, South Carolina, North Carolina, Virginia, Kentucky, Illinois, Indiana, Ohio,
Wisconsin, Michigan, the District of Columbia, Maryland, Alaska, and West Virginia who are
at least twenty-one (21) years old at the time of entry. Employees, directors, officers, and
agents of Sponsor, Administrator, and each of their respective parent companies, divisions,
dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies and
suppliers involved in the Sweepstakes (“Sweepstakes Entities”), as well as the members of
each of their immediate families (spouse, parents, children, siblings, and in-laws) and
persons residing in the same household as such individuals are not eligible to enter or win.
Employees, agents and officers of alcohol beverage retailers and distributors and their
immediate family members and all other individuals/entities associated with this
Sweepstakes are not eligible to enter or win. Void where prohibited or restricted by law.
Participation constitutes entrant’s full and unconditional agreement to these Official Rules
and Sponsor’s decisions and interpretations, which are final and binding in all matters
related to the Sweepstakes.

3. HOW TO ENTER THE SWEEPSTAKES: Internet access and a valid e-mail address are
required to participate. During the Sweepstakes Period, an eligible entrant must logon to
www.coorslightkeggrill.com (the “Website”). The entrant then must provide his/her date of
birth and ZIP Code. Once provided, the entrant will then be asked to provide a valid e-mail
address. The entrant may then register by entering the information requested on the
registration form, which may include without limitation: his/her first and last name (initials are
not permitted), valid e-mail address, complete mailing address (P.O. Boxes are not
permitted), date of birth, telephone number and affirmation that he/she has read and agrees
to be bound by these Official Rules. Upon completion and submission of the registration
form, the entrant will receive one (1) entry into the Sweepstakes.
Note: An eligible entrant may receive a link to the Website using an SMS-enabled mobile
device, and sending a text message to the short code “73255” (“Short Code”) stating the
keyword “EVERYONECAN” (“Keyword”). Once the text message is received, the entrant will
automatically receive a text message with a link to the Website. The entrant may log on the
Website in his/her browser and follow the entry steps set forth in this Section 3 to enter.
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Each text message must be manually key-stroked/entered by the entrant. An entrant is not
required to send a text message to participate and may go directly to the Website to enter.
Note that an entrant cannot receive an entry into either the Sweepstakes solely by texting
the Keyword to the Short Code.
Limit: Each entrant is limited to receiving one (1) entry per day during the Sweepstakes. If
more than one (1) entry per day is received from the same person, telephone number,
address, or e-mail address, only the first entry received may be considered valid. For
purposes of this Sweepstakes, a “day” is the 24 hour period between 12:00:00 AM CT and
11:59:59 PM CT, except on July 28, 2017 on which a “day” will be the period between
12:00:00 PM CT and 11:59:59 PM CT.
IMPORTANT FOR ENTRANTS USING A MOBILE DEVICE TO PARTICIPATE IN THE
SWEEPSTAKES: Message and data rates may apply. Not all mobile telephone providers
carry the service necessary to obtain a Website link. Entrants should consult their wireless
providers’ pricing plans. An entrant may, at any time, choose to stop participating in this
Sweepstakes by sending an opt-out text message stating “STOP” to the Short Code. If an
entrant sends an opt-out text message, he/she will be sent a reply text message, which will
confirm that he/she has been unsubscribed and will receive no further text messages. For
help, text the word “HELP” to the Short Code.
4. RANDOM DRAWING: On or about August 28, 2017, the Administrator will randomly select
eight hundred eighty-two (882) potential winners from all eligible entries received during the
Sweepstakes Period (“Random Drawing”). Each winner is considered a potential winner
pending verification of his/her eligibility and compliance with the Official Rules.
5. PRIZES, APPROXIMATE RETAIL VALUE AND ODDS OF WINNING:
A. Prizes (882): The prize is one (1) quarter barrel keg grill (“Prize”). Eight hundred eightytwo
(882) Prizes will be available in the Sweepstakes.
The Approximate Retail Value (“ARV”) of each Prize is $285.
B. Total ARV: The total ARV of all available Prizes in the Sweepstakes is $251,370.
C. Odds of Winning: The odds of winning a Prize depend on the total number of eligible
entries received during the Sweepstakes Period.
D. General: In no event will more Prizes than are stated in these Official Rules be
awarded. If, for any reason, more prize notifications are sent (or more claims are
received) than the number of Prizes offered, as set forth in these Official Rules, Sponsor
reserves the right to award the intended number of Prizes through a random drawing
from among all eligible Prize claims received. Limit of one (1) Prize per
person/household. No Prize substitution or exchange will be allowed, except by
Sponsor, who reserves the right to substitute a prize of equal or greater value in case of
unavailability of a Prize or force majeure. Each winner shall be solely responsible for
payment of any and all applicable federal, state, and local taxes for any Prize won. All
other costs and expenses not expressly set forth herein shall be solely each winner’s
responsibility. The Sweepstakes Entities shall not be held responsible for any delays in
awarding a Prize for any reason. If after a good-faith attempt Sponsor is unable to award
or deliver a Prize, the Prize may not be re-awarded.
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6. HOW TO CLAIM A PRIZE: Potential winners are subject to verification of eligibility and
compliance with these Official Rules. Potential winners will be via phone and/or e-mail with
instructions on how to claim a Prize. Failure to provide all required information and signed
documents within the stated time period may result in forfeiture of winner’s right to claim a
Prize, and may result in the Prize being awarded to an alternate winner, if time permits.
Each potential winner may be subject to a background check before the Prize is awarded.
Sponsor reserves the right to disqualify a potential winner based on the results of such
background check if Sponsor determines in its sole discretion that awarding a Prize to any
such individual might reflect negatively on the Sponsor. Upon verification of eligibility, each
Prize will be mailed to each winner at the physical address provided at the time of
registration. If a potential winner is found to be ineligible, is not in compliance with these
Official Rules, declines to accept a Prize, or any winner notification is returned as
undeliverable or a potential winner fails to respond to a winner notification within the
timeframe specified in such winner notification, the Prize may be forfeited. If a Prize is
forfeited for any reason, it may be awarded to an alternate potential winner, at the Sponsor’s
sole and absolute discretion, selected at random from the remaining pool of eligible entries
received during the Sweepstakes Period, time permitting. Prizes are not transferable and
include only the items specifically listed as part of each Prize. No substitution or cash
equivalent of Prize is permitted except at the sole discretion of the Sponsor. If a Prize, or
any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to
substitute the Prize or portion thereof with another prize of equal or greater value. Any
portion of Prize not accepted by winner will be forfeited. Federal, state, and local taxes on a
Prize and any expenses relating to the acceptance of and use of a Prize not specified herein
are the responsibility of each Prize winner. Approximate retail values are as of the time
these Official Rules were printed and the value of a Prize may fluctuate. A winner is not
entitled to any difference between the ARV and the actual value of a Prize at the time the
Prize is awarded. All other costs and expenses not expressly set forth herein shall be solely
each winner’s responsibility. The Sweepstakes Entities shall not be held responsible for any
delays in awarding a Prize for any reason. Each Prize will only be awarded to a verified
winner.
7. LIMITATION OF LIABILITY: By participating in this Sweepstakes, entrants agree that the
Sweepstakes Entities and each of their respective affiliates, subsidiaries, representatives,
consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment
and marketing agencies, website providers and each their respective officers, directors,
stockholders, employees, representatives, designees and agents (“Released Parties”) are
not responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or
undeliverable e-mail notifications, telephone calls, or postal mail; (ii) any computer,
telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions,
failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service
provider/Internet/Website/UseNet accessibility, availability or traffic congestion; (iv) any
technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate
capture of registration information or the failure to capture, or loss of, any such information;
(vi) any error, omission, interruption, deletion, defect, delay in operation or transmission,
communications line failure, technical error, theft or destruction or unauthorized access to
the Website; (vii) any injury or damage, whether personal or property, to entrants or to any
person’s computer related to or resulting from participating in the Sweepstakes and/or
accepting a Prize; and (viii) entries that are late, forged, lost, misplaced, misdirected,
tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with
the Official Rules. Further, the Sweepstakes Entities are not responsible for any undelivered
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telephone calls, messages or e-mails, including without limitation, e-mails that are not
received because of an entrant’s privacy or spam filter settings that may divert any winner
notification or other Sweepstakes related e-mail to a spam or junk folder.
By entering the Sweepstakes, each entrant agrees: (i) to be bound by these Official Rules,
including entry requirements; (ii) to waive any rights to claim ambiguity with respect to these
Official Rules; (iii) to waive all of his/her rights to bring any claim, action or proceeding
against any of the Released Parties in connection with the Sweepstakes; and (iv) to forever
and irrevocably agree to release and hold harmless each of the Released Parties from any
and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines,
penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’
fees) that may arise in connection with: (a) the Sweepstakes, including, but not limited to,
any Sweepstakes-related activity or element thereof, and the entrant’s entries, participation
or inability to participate in the Sweepstakes; (b) the violation of any third-party privacy,
personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related
to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use,
loss, damage, destruction, negligence or willful misconduct in connection with the use of a
Prize (or any component thereof); (d) any change in the prizing (or any components
thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the
part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed
prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant.
If, for any reason, the Sweepstakes is not capable of running as planned, or the integrity and
or feasibility of the Sweepstakes is severely undermined by any event beyond the control of
Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor
dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil
disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or
local government law, order, or regulation, order of any court or jurisdiction, infection by
computer virus, unauthorized intervention, technical failures or other cause not reasonably
within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor
reserves the right, at its sole and absolute discretion, to abbreviate, cancel, terminate,
modify or suspend the Sweepstakes and/or proceed with the Sweepstakes, including the
selection of winners in a manner it deems fair and reasonable, including the selection of
winners from among eligible entries received prior to such cancellation, termination,
modification or suspension without any further obligation provided a sufficient number of
eligible entries are received. If Sponsor, in its discretion, elects to alter this Sweepstakes as
a result of a Force Majeure event, a notice will be posted at the Website.
Without limiting the foregoing, everything regarding this Sweepstakes, including the Prizes,
is provided “as is” without warranty of any kind, either express or implied, including but not
limited to, the implied warranties of merchantability, fitness for a particular purpose or noninfringement.

8. DISPUTES: THIS SWEEPSTAKES IS GOVERNED BY, AND WILL BE CONSTRUED IN
ACCORDANCE WITH, THE LAWS OF THE STATE OF COLORADO, AND THE FORUM
AND VENUE FOR ANY DISPUTE SHALL BE IN JEFFERSON COUNTY, COLORADO. IF
THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT
DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND
BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION
ASSOCIATION IN ACCORDANCE WITH ITS ARBITRATION RULES AND
PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“AAA RULES”). THE AAA
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RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT
THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN
COLORADO. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL
BE CONDUCTED IN JEFFERSON COUNTY, COLORADO. THE REMEDY FOR ANY
CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY
PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR
INCIDENTAL DAMAGES OR TO HAVE DAMAGES MULTIPLIED OR OTHERWISE
INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF
BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR
ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE RIGHTS AND
OBLIGATIONS OF ANY ENTRANT AND/OR SWEEPSTAKES ENTITIES AND/OR ANY
OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY
FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED
WITHIN ONE (1) YEAR OF THE TIME THE CAUSE OF ACTION OCCURRED OR THE
CAUSE OF ACTION SHALL BE FOREVER BARRED.
9. PRIVACY POLICY: Any personally identifiable information collected during an entrant’s
participation in the Sweepstakes will be collected by Sponsor or its designee and used by
Sponsor, its affiliates, designees, agents and marketers for purposes of the proper
administration and fulfillment of the Sweepstakes as described in these Official Rules and
otherwise in accordance with Sponsor’s privacy policy at
https://www.coorslight.com/legal/privacy.
10. PUBLICITY RIGHTS: By participating in the Sweepstakes and/or accepting a Prize, each
entrant agrees to allow Sponsor and Sponsor’s designee the perpetual right to use his/her
name, biographical information, photos and likeness, voice recording, video images and all
related footage, and statements for Sweepstakes, trade, commercial, advertising and
publicity purposes, at any time or times, in all media now known or hereafter discovered
worldwide, including but not limited to television (including live television), radio, and
Internet, without notice, review or approval and without additional compensation except
where prohibited by law.
11. GENERAL: This Sweepstakes is subject to all federal, state and local laws and regulations.
Winning a Prize is contingent upon fulfilling all requirements set forth herein. Any attempted
form of participation in this Sweepstakes other than as described herein is void and will
result in disqualification, and if such person is selected as a potential winner, revocation of
his/her Prize. If it is discovered or suspected that a person has registered, entered or
attempted to register or receive entries using multiple e-mail addresses, identities, IP
addresses, or use of proxy servers or like methods, all of that person’s entries will be
declared null and void and that person will not be awarded any Prize that he/she might have
been entitled to receive and such Prize may be forfeited at the Sponsor’s sole and absolute
discretion. Sponsor reserves the right to disqualify any individual found, in its sole and
absolute opinion, to be tampering with the operation of the Sweepstakes, to be acting in
violation of these Official Rules or to be acting in an unsportsmanlike manner or with the
intent to disrupt the normal operation of the Sweepstakes. Any use of robotic, automatic,
macro, programmed, third-party or like methods to participate in the Sweepstakes will void
any attempted participation effected by such methods and the disqualification of the
individual utilizing the same. CAUTION AND WARNING: ANY ATTEMPT TO
DELIBERATELY DAMAGE ANY WEBSITE OR TO UNDERMINE THE LEGITIMATE
OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL
LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE
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RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S)
RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.
In the event of a dispute as to the identity of a winner, the winning entry will be declared
made by the authorized account holder of the e-mail address submitted on the registration
form associated with such entry. “Authorized account holder” is defined as the natural
person who is assigned to an e-mail address by an Internet access provider, online service
provider or other organization (e.g., business, educational institution) that is responsible for
assigning e-mail addresses for the domain associated with the submitted e-mail address.
Each entrant may be required to show proof of being an authorized account holder. If any
provision of these Official Rules or any word, phrase, clause, sentence or other portion
thereof should be held unenforceable or invalid for any reason, then that provision or portion
thereof shall be modified or deleted in such manner as to render the remaining provisions of
these Official Rules valid and enforceable. The invalidity or unenforceability of any provision
of these Official Rules or any Prize documents will not affect the validity or enforceability of
any other provision. Sponsor’s failure to enforce any term of these Official Rules shall not
constitute a waiver of that provision and such provision shall remain in full force and effect.
All entries and/or materials submitted will not be returned. In the event of any conflict with
any Sweepstakes details contained in these Official Rules and the Sweepstakes details
contained in any Sweepstakes promotional materials (including, but not limited to, point of
sale, television and print advertising, promotional packaging and other promotional media),
the details of the Sweepstakes as set forth in these Official Rules shall prevail.
12. WINNERS LIST: To obtain a list of the names of the winners, mail a self-addressed,
stamped business-sized envelope to: Coors Light Sustainability Sweepstakes – Winners List
Request, P.O. Box 410, Southfield, MI 48037. Winners List requests must be received by
October 26, 2017.
Sponsor: MillerCoors LLC, 311 10th Street, Golden, CO USA 80401.