Coca-Cola – Unwrap Holiday Magic Sweepstakes

Unwrap Holiday Magic Sweepstakes
Official Rules
NO PURCHASE OR PAYMENT NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility
The Unwrap Holiday Magic Sweepstakes (the “Sweepstakes”) is open only to legal residents of the 50 United States (or the District of Columbia) who are 18 years of age or older at the time of entry. Employees of The Coca-Cola Company, Coca-Cola bottlers, Sodexo (with the exception of employees at Rio Café in Sodexo Headquarters in Gaithersburg Maryland), Entegra Procurement Services, LLC., Launchfire Interactive, Inc., or any of their respective parent companies, affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Sweepstakes and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members (people who share the same residence at least three (3) months out of the year) of each such employee are not eligible. Winners may be required to sign an affidavit of eligibility, code of conduct, liability release and, unless prohibited by law, publicity release. The Sweepstakes is subject to all applicable federal, state and local laws and regulations. Void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a Prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor and Administrator
Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.
Administrator: Launchfire Interactive, Inc., 22 Hamilton Avenue North, Ottawa, ON, K1Y 1B6.

3. Sweepstakes Entry Period
The Sweepstakes begins on November 15, 2021 at 12:00 a.m. Eastern Standard Time (“EST”) and ends on December 31, 2021 at 11:59 p.m. EST (the “Sweepstakes Entry Period”). Administrator’s computer is the official time keeping device for this Sweepstakes.

4. How to Register, Earn Game Plays, Play the Game and Earn Entries
RegistrationDuring the Sweepstakes Entry Period, visit www.unwrapholidaymagic.com (the “Site”) and follow the on-screen instructions to complete the registration process, which will require you to: (i) provide your first name, last name, and email address; (ii) create a password for the purposes of subsequent participation in the Sweepstakes; and (iii) agree to be legally bound by the terms and conditions of these Official Rules, Sodexo’s Privacy Policy and other terms and conditions for the Site. All information provided must be complete and true. Limit of one (1) registration per person. Once your Registration has been received in accordance with these Official Rules (as determined by the Sponsor in its sole and absolute discretion), you will automatically receive three (3) game plays (each a “Game Play”) to play the game (the “Game”). Registration is free. Disposable email addresses cannot be used for registration.

Earning Game PlaysYou may earn additional Game Plays to play the Game as follows:

Entering a UPC: You will be awarded five (5) Game Plays for each valid UPC you enter on Site during the Sweepstakes Entry Period for any bottle or can of Coca-Cola® and Coca-Cola® Zero Sugar (each an “Eligible UPC Purchase”). You may only enter each unique UPC once. NO PURCHASE NECESSARY METHOD OF ENTERING UPC: To receive Game Plays without having to make an Eligible UPC Purchase, enter no purchase necessary codes 122223415299, 190851506599, 1812983403 99, 179006753599 and 138149646999. There is a maximum of twenty five (25) Game Plays per person for entering UPCs, regardless of method of obtaining UPCs or using UPCs to get Game Plays.

Checking out the Bite App: You will be awarded ten (10) Game Plays when you click a link on the Site to check out the Bite by Sodexo mobile app. Please note that you are not required to download the Bite by Sodexo mobile App in order to earn ten (10) Game Plays.

Share With Friends: You may receive a maximum of fifteen (15) Game Plays during the Sweepstakes Entry Period as a result of persons registering for the Sweepstakes for the first time in compliance with these Official Rules (as determined by the Sponsor at its sole discretion), earning three (3) Game Plays for each such friend who registers for the Sweepstakes for the first time in accordance with any of the three (3) methods outlined below. IMPORTANT NOTE: You may only share with friends with whom you have had direct voluntary two way communications, and with whom it is reasonable to conclude that you have a personal relationship considering shared interests, experiences, opinions and other relevant factors. You may only share with family members with whom you have had direct voluntary two way communications. You are solely responsible for ensuring you only share Sweepstakes-related information in compliance with applicable anti-spam laws in the United States (and you agree to indemnify and hold harmless the Released Parties (defined below) with respect to any claim to the contrary).

Personal Link or Banner: To retrieve your personal web link, click on the “Share” link and locate the personal web link or personal banner on this page. A unique link will be displayed which you can copy to share. You may wish to post your link on instant messenger, blogs, message boards and personal web pages or in emails (subject to compliance with the applicable platform’s terms of service and applicable anti-spam laws in the United States). The distribution of your personal web link is at your discretion, subject to the following: Sponsor reserves the right, in its sole discretion, to cancel and void any personal web link (and all associated earned Entries) which they deem, in their sole and absolute discretion, to be used or associated with content that is inappropriate. Without limiting the foregoing, such content includes all forms of pornography, spam, inappropriate language and content that incites hate, is demeaning, depreciates the value of the Sponsor’s name(s), brand(s), products or trademarks, or incites discrimination of in any form.
Twitter Post Invites: To invite friends via Twitter, login to the Site, click on the Twitter® icon in the “share with friends” section and perform the following three required steps: (i) click to post the predefined message that is provided by Sponsor; (ii) enter your Twitter username; and (iii) press the “Tweet” button.
Facebook Post Invites: To invite friends via Facebook, if you are a Facebook user registered through Facebook Connect, click on the Facebook icon in the “share with friends” section. You will then be able to post a message on Facebook regarding the Sweepstakes.

PRIVACY NOTE: No personal information will be collected by the Sponsor or the Administrator from Facebook or Twitter.

This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Facebook® or Twitter®. You are providing your information to the Sponsor and not to Facebook®, or Twitter®. Facebook® and Twitter® are each completely released of all liability from each entrant in this Sweepstakes. Any questions, comments or complaints regarding the Sweepstakes must be directed to the Sponsor and not Facebook® or Twitter®.

The Game
The Sweepstakes includes an online pyramid game (the “Game”) that takes places on the Site. Entrants need to earn Game Plays to play the Game. The Game has five (5) prize rows. Each row corresponds to a different prize, and prizes increase in value as you climb the pyramid. If the icon you select is a winner, you’ll be able to move on to play the next prize row. Every row has one (1) game over card. If you get it, you lose all your entries for that round. You can stop and save entries anytime, or you can keep going for a chance to win bigger prizes.

To play the Game during the Sweepstakes Period, follow the on-screen instructions on the Sweepstakes Website to select and use one (1) Game Play and press “Play Now!” (each a “Round”), following which you will be presented with a pyramid (the “Game Pyramid”) containing five (5) rows (each, a “Row”). The first Row on the bottom of the Game Pyramid will contain six (6) squares (“Row 1”), the second Row of the Game Pyramid will contain five (5) squares (“Row 2”), the third Row of the Game Pyramid will contain four (4) squares (“Row 3”), the fourth Row of the Game Pyramid will contain three (3) squares (“Row 4”), and the fifth Row of the Game Pyramid will contain two (2) squares (“Row 5”). Each Row corresponds to a type of Grand Prize (for example, Row 5 corresponds to Grand Prize E – see below for details).

At the start of a Round, each Row will include one (1) square that corresponds to a “Game Over” square (each, a “Game Over Square”). The remaining squares in each Row will correspond with one (1), two (2), or three (3) entries (each, an “Entry”) into the corresponding Grand Prize Draw (collectively, the “Entry Squares”), as outlined in the following table:

Row
Total Squares
Game Over
Entry Squares
Grand Prize

5
2
1
1
E

4
3
1
2
D

3
4
1
3
C

2
5
1
4
B

1
6
1
5
A

At the start of a Round, you will have to click to select one (1) of the squares in Row 1 (each, a “Row 1 Selection”). If your Row 1 Selection corresponds to a Game Over Square, the Round is over (and you will not receive any Entries in connection with such Round) and you will have to select to use one (1) Game Play to begin another Round, OR if your Row 1 Selection corresponds to an Entry Square, you will be eligible to receive one (1) Entry, two (2) Entries, or three (3) Entries (as applicable) into the Grand Prize Draw that corresponds to Grand Prize A (each, a “Grand Prize A Entry”) and you will have to either select one (1) of the squares in Row 2 (each, a “Row 2 Selection”) or select to stop the Round (at which point you will receive the Entries you are eligible to receive in connection with such Round).
If you choose to perform a Row 2 Selection and your Row 2 Selection corresponds to a Game Over Square, the Round is over (and you will not receive any Entries in connection with such Round) and you will have to select to use one (1) Game Play to begin another Round, OR if your Row 2 Selection corresponds to an Entry Square, you will be eligible to receive one (1) Entry, two (2) Entries, or three (3) Entries (as applicable) into the Grand Prize Draw the corresponds to Grand Prize B (each, a “Grand Prize B Entry”) and you will have to either select one (1) of the squares in Row 3 (each, a “Row 3 Selection”) or select to stop the Round (at which point you will receive the Entries you are eligible to receive in connection with such Round).
If you choose to perform a Row 3 Selection and your Row 3 Selection corresponds to a Game Over Square, the Round is over (and you will not receive any Entries in connection with such Round) and you will have to select to use one (1) Game Play to begin another Round, OR if your Row 3 Selection corresponds to an Entry Square, you will be eligible to receive one (1) Entry, two (2) Entries, or three (3) Entries (as applicable) into the Grand Prize Draw that corresponds to Grand Prize C (each, a “Grand Prize C Entry”) and you will have to either select one (1) of the squares in Row 4 (each, a “Row 4 Selection”) or select to stop the Round (at which point you will receive the Entries you are eligible to receive in connection with such Round).
If you choose to perform a Row 4 Selection and your Row 4 Selection corresponds to a Game Over Square, the Round is over (and you will not receive any Entries in connection with such Round) and you will have to select to use one (1) Game Play to begin another Round, OR if your Row 4 Selection corresponds to an Entry Square, you will be eligible to receive one (1) Entry, two (2) Entries, or three (3) Entries (as applicable) into the Grand Prize Draw the corresponds to Grand Prize D (each, a “Grand Prize D Entry”) and you will have to either select one (1) of the squares in Row 5 (each, a “Row 5 Selection”) or select to stop the Round (at which point you will receive the Entries you are eligible to receive in connection with such Round).
If you choose to perform a Row 5 Selection and your Row 5 Selection corresponds to a Game Over Square, the Round is over (and you will not receive any Entries in connection with such Game Play) and you will have to select to use one (1) Game Play to begin another Round, OR if your Row 5 Selection corresponds to an Entry Square, you will be eligible to receive one (1) Entry, two (2) Entries, or three (3) Entries (as applicable) into the Grand Prize Draw that corresponds to Grand Prize E (each, a “Grand Prize E Entry”) and the Round is over (at which point you will receive the Entries you are eligible to receive in connection with such Round).
Collectively, Row 1 Selections, Row 2 Selections, Row 3 Selections, Row 4 Selections and Row 5 Selections will be referred to as “Selections”. The location of the Game Over Square and number of Entries associated with an Entry Square for Entries per Row during a Round will be randomly determined by the Sponsor in its sole and absolute discretion using a computer algorithm. You may continue to play the Game until you have run out of Plays or the close of the Sweepstakes Period, whichever occurs first.

5. Winner Selection
On or about January 6, 2022 the Administrator will select entries for each prize described below in a random drawing of all valid entries received for that specific prize. The selected entrants will be contacted using the email address provided with their registration and may be awarded the Prize (subject to verification of eligibility and compliance with the terms of these Official Rules). Potential winners will be notified approximately one (1) day after the applicable drawing. Failure by an entrant to respond to the initial verification contact within five (5) days of notification or return of e-mail notification as undeliverable after three (3) attempts may, in Sponsor’s sole discretion, result in disqualification and Administrator or Sponsor may select an alternate winner in the same manner. If any winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines a prize for any reason prior to award, such winner will be disqualified and an alternate winner will be selected. Odds of winning a Prize depend on the number of eligible entries received for the specific Prize drawing. Limit of one (1) prize per person for the Sweepstakes.

6. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE SWEEPSTAKES.

7. Verification of Potential Winners
The potential Prize winners must continue to comply with all terms and conditions of these Official Rules and winning is contingent upon fulfilling all requirements. The potential Prize winners may be required to sign and return to Sponsor, within five (5) days of the date notice is sent, a Declaration of Compliance, Liability & Publicity Release (except where prohibited) in order to claim his/her Prize if applicable. If a potential winner cannot be contacted, potential Prize winner fails to sign and return the Declaration of Compliance, Liability & Publicity Release within the required time period (if applicable), or if the Prize or Prize notification is returned as undeliverable, potential winner forfeits Prize. If a potential winner of a Prize is disqualified for any reason, Sponsor may award the applicable Prize to an alternate winner by random drawing from among all remaining eligible entries.

8. Prizes
The following prizes will be awarded:

Prize
Prize Description
Quantity
ARV Each

Grand Prize A
$5,000 check
1
$5,000

Grand Prize B
Sodexo Food and Beverage for a Year (awarded as $25 x 52 gift cards)
1
$1,300

Grand Prize C:
$1,000 Amazon.com Gift Card
1
$1,000

Grand Prize D:
$500 Amazon.com Gift Card
1
$500

Grand Prize E:
$200 Amazon.com Gift Card
1
$200

For all Prizes: No cash equivalent for a Prize, Prize is non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute the listed Prize for one of equal or greater value for any reason. Winner is responsible for all taxes and fees associated with Prize receipt and/or use. All federal, state, and local tax liabilities, as well as any other costs and expenses not specified herein as being awarded are the sole responsibility of the Winner. Winner may be required to complete and return an IRS W-9 form (i.e. Request for Taxpayer Identification Number and Certification). Prize will be awarded only if the potential Prize winner fully complies with these Official Rules. Gift cards, vouchers and tickets are subject to the issuer’s terms and conditions. Total ARV of all Prizes is $8,000.00.

9. Entry Conditions and Release
By entering, each entrant agrees to: (a) comply with and be bound by these Official Rules and the decisions of Sponsor and Administrator; (b) release and hold harmless the Sweepstakes Parties (as defined below) and their respective parent, subsidiary, and affiliated companies, the Prize suppliers and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Sweepstakes, and all of their respective past and present officers, directors, employees, agents and representatives from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant’s entry, creation of an entry or submission of an entry, participation in the Sweepstakes, acceptance or use or misuse of Prize (including any travel or activity related thereto) and/or the broadcast, exploitation or use of entry; and (c) indemnify, defend and hold harmless Sweepstakes Parties from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to an entrant’s participation in the Sweepstakes and/or entrant’s acceptance, use or misuse of Prize.

10. Publicity
Except where prohibited, participation in the Sweepstakes constitutes winners’ consent to Sponsor’s and its agents use of the winner’s name, likeness, photograph, voice, opinions and/or hometown and state for Sweepstakes purposes in any media, worldwide, without further payment or consideration.

11. General Conditions
In the event that the operation, security, or administration of the Sweepstakes is impaired in any way for any reason, including, but, not limited to, fraud, virus, disease, pandemic or other related situation or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the Sweepstakes and award the Prizes in a random drawing from among all eligible entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or the Site or to be acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If the Sweepstakes, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any Prize offered herein. No more than the stated number of Prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of Prizes as set forth herein to be available and/or claimed, Sponsor reserves the right to award only the stated number of Prizes by a random drawing among all legitimate, un-awarded, eligible Prize claims. If prize involves travel or any type of tickets, the Sponsor reserves the right at its sole discretion to remove the tickets or change the dates of travel for any reason.

12. Limitations of Liability
Except where prohibited, by participating in the Sweepstakes, entrants agree to release and hold harmless The Coca-Cola Company, Coca-Cola bottlers, Sodexo, Entegra Procurement Services, LLC, Launchfire Interactive Inc., and their respective parents, subsidiaries, affiliates, promotional partners, Prize partners, agents and agencies, and their officers, directors and employees (the “Sweepstakes Parties”) from and against any claim or cause of action arising out of participation in the Sweepstakes or the Site or receipt or use of any Prize, including, but not limited to: (a) unauthorized human intervention in the Sweepstakes or the Site; (b) technical errors related to computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Sweepstakes or the Site or the processing of entries; (e) late, lost, or undeliverable mail; (f) any defect in a Prize or inability to participate in the Sweepstakes or use the Site or use a Prize, or (g) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes receipt, acceptance, delivery, possession, use or misuse of any Prize. Entrant further agrees that in any cause of action, the Sweepstakes Parties’ liability will be limited to the cost of entering and participating in the Sweepstakes and in no event shall the Sweepstakes Parties be liable for attorneys’ fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If, for any reason, an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry, if it is possible in the Sponsor’s or the Administrator’s sole discretion.

13. Disputes
Entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any Prize(s) awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Southern District of New York or the appropriate New York State Court located in New York County, New York; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes, but in no event attorneys’ fees. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor or Administrator in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.

14. Entrant Information
Information collected from any Entrant is subject to Sodexo’s Privacy Policy (https://us.sodexo.com/legal-privacy/privacy-policy.html) and Launchfire’s Privacy Policy (https://www.launchfire.com/privacy).

15. Winners List
Winners list requests will only be accepted after the end of the Sweepstakes Entry Period and no later than February 28, 2022. For a Winners list, email your request to support@launchfire.com with the following subject line “Winners List – Unwrap Holiday Magic Sweepstakes”.