Coca-Cola – Taste The Holiday Magic Sweepstakes

Taste the Holiday Magic Sweepstakes

Official Rules

NO PURCHASE OR PAYMENT NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility

Sweepstakes”) is open only to legal
residents of the 50 United States (or the District of Columbia) who are 18
years of age or older at the time of entry. Employees of The Coca-Cola Company,
Coca-Cola bottlers, Sodexo (with the exception of employees at Rio Café in
Sodexo Headquarters in Gaithersburg Maryland), Entegra Procurement Services,
LLC., Launchfire Interactive, Inc., or any of their respective parent
companies, affiliates, subsidiaries, advertising agencies, or any other company
or individual involved with the design, production execution or distribution of
the Sweepstakes and their immediate family (spouse, parents and step-parents,
siblings and step-siblings, and children and step-children) and household members
(people who share the same residence at least three (3) months out of the year)
of each such employee are not eligible. Winners may be required to sign an
affidavit of eligibility, code of conduct, liability release and, unless
prohibited by law, publicity release. The Sweepstakes is subject to all
applicable federal, state and local laws and regulations. Void where
prohibited. Participation constitutes entrant’s full and unconditional
agreement to these Official Rules and Sponsor’s decisions, which are final and
binding in all matters related to the Sweepstakes. Winning a Prize is
contingent upon fulfilling all requirements set forth herein.

2. Sponsor and Administrator

Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.

Administrator: Launchfire Interactive, Inc., 22 Hamilton Avenue North, Ottawa, ON, K1Y 1B6.

3. Sweepstakes Entry Period

The Sweepstakes begins on November 14, 2022 at 12:00:01 a.m. Eastern Standard Time (“EST”) and ends on December 31, 2022 at 11:59:59 p.m. EST (the “Sweepstakes Entry Period”). Administrator’s computer is the official time keeping device for this Sweepstakes.

4. How to Register, Earn Game Plays, Play the Game and Earn Entries

Registration

During the Sweepstakes Entry Period, visit
www.tastetheholidaymagic.com (the “Site”) and follow the on-screen instructions to complete the
registration process, which will require you to: (i) provide your first name,
last name, and email address; (ii) create a password for the purposes of
subsequent participation in the Sweepstakes; and (iii) agree to be legally
bound by the terms and conditions of these Official Rules, Sodexo’s Privacy
Policy and other terms and conditions for the Site. All information provided
must be complete and true. Limit of one (1) registration per person. Once your
Registration has been received in accordance with these Official Rules (as
determined by the Sponsor in its sole and absolute discretion), you will
automatically receive three (3) game plays (each a “Game Play”)
to play the game (the “Game”). Registration is free. Disposable
email addresses cannot be used for registration.

Earning Game Plays
You may earn additional Game Plays to play the Game as follows:

Entering a UPC: You will be awarded five (5) Game Plays for
each valid UPC you enter on Site during the Sweepstakes Entry Period for any
bottle or can of Coca-Cola® and Coca-Cola® Zero Sugar (each an “Eligible UPC Purchase”). You may only enter
each unique UPC once. NO PURCHASE NECESSARY METHOD OF ENTERING UPC: To receive
Game Plays without having to make an Eligible UPC Purchase, enter no purchase
necessary code which is shown in Appendix A. There is a maximum of twenty five
(25) Game Plays per person for entering UPCs, regardless of method of obtaining
UPCs or using UPCs to get Game Plays.

Share With Friends: You may receive a maximum of fifteen
(15) Game Plays during the Sweepstakes Entry Period as a result of persons
registering for the Sweepstakes for the first time in compliance with these
Official Rules (as determined by the Sponsor at its sole discretion), earning
three (3) Game Plays for each such friend who registers for the Sweepstakes for the first time in accordance with any of the three (3) methods outlined
below. IMPORTANT NOTE: You may only share with friends with whom you have had
direct voluntary two way communications, and with whom it is reasonable to
conclude that you have a personal relationship considering shared interests,
experiences, opinions and other relevant factors. You may only share with
family members with whom you have had direct voluntary two way communications.
You are solely responsible for ensuring you only share Sweepstakes-related
information in compliance with applicable anti-spam laws in the United States
(and you agree to indemnify and hold harmless the Released Parties (defined
below) with respect to any claim to the contrary).

Personal Link or Banner: To retrieve your personal web link, click on the “Share”
link and locate the personal web link or personal banner on this page. A unique
link will be displayed which you can copy to share. You may wish to post your
link on instant messenger, blogs, message boards and personal web pages or in
emails (subject to compliance with the applicable platform’s terms of service
and applicable anti-spam laws in the United States). The distribution of your
personal web link is at your discretion, subject to the following: Sponsor
reserves the right, in its sole discretion, to cancel and void any personal web
link (and all associated earned Entries) which they deem, in their sole and
absolute discretion, to be used or associated with content that is
inappropriate. Without limiting the foregoing, such content includes all forms
of pornography, spam, inappropriate language and content that incites hate, is
demeaning, depreciates the value of the Sponsor’s name(s), brand(s), products
or trademarks, or incites discrimination of in any form.

Twitter
Post Invites: To invite friends via Twitter, login
to the Site, click on the Twitter® icon in the “share with friends” section and
perform the following three required steps: (i) click to post the predefined
message that is provided by Sponsor; (ii) enter your Twitter username; and
(iii) press the “Tweet” button.

Facebook
Post Invites: To invite friends via Facebook, if
you are a Facebook user registered through Facebook Connect, click on the
Facebook icon in the “share with
friends” section. You will then be able to post a message on Facebook regarding
the Sweepstakes.

PRIVACY NOTE: No personal information will be collected by the Sponsor or the Administrator from Facebook or Twitter.

This Sweepstakes is in no
way sponsored, endorsed or administered by, or associated with Facebook® or
Twitter®. You are providing your information to the Sponsor and not to
Facebook®, or Twitter®. Facebook® and
Twitter® are each completely released of all liability from each entrant in
this Sweepstakes. Any questions, comments or complaints regarding the
Sweepstakes must be directed to the Sponsor and not Facebook® or Twitter®.

Playing the Game and Earning Entries

The Sweepstakes includes an
online pyramid game (the “Game”) that takes places on the Site. Entrants need
to earn Game Plays to play the Game. The Game has five (5) prize rows. Each row
corresponds to a different prize, and prizes increase in value as you climb the
pyramid. If the icon you select is a winner, you’ll be able to move on to play
the next prize row. Every row has one (1) game over card. If you get it, you
lose all your entries for that round. You can stop and save entries anytime, or
you can keep going for a chance to win bigger prizes.

To play the Game during the
Sweepstakes Period, follow the on-screen instructions on the Sweepstakes
Website to select and use one (1) Game Play and press “Play Now!” (each a “Round”),
following which you will be presented with a pyramid (the “Game Pyramid”)
containing five (5) rows (each, a “Row”). The first Row on the bottom of the
Game Pyramid will contain six (6) squares (“Row 1”), the second Row of the Game
Pyramid will contain five (5) squares (“Row 2”), the third Row of the Game
Pyramid will contain four (4) squares (“Row 3”), the fourth Row of the Game
Pyramid will contain three (3) squares (“Row 4”), and the fifth Row of the Game
Pyramid will contain two (2) squares (“Row 5”). Each Row corresponds to a type
of Grand Prize (for example, Row 5 corresponds to Grand Prize E – see below for
details).

At the start of a Round,
each Row will include one (1) square that corresponds to a “Game Over” square
(each, a “Game Over Square”). The remaining squares in each Row will correspond
with one (1), two (2), or three (3) entries (each, an “Entry”) into the
corresponding Grand Prize Draw (collectively, the “Entry Squares”), as
outlined in the following table:

Row
Total Squares
Game Over Squares
Entry Squares
Grand Prize

5
2
1
1
E

4
3
1
2
D

3
4
1
3
C

2
5
1
4
B

1
6
1
5
A

At the start of a Round,
you will have to click to select one (1) of the squares in Row 1 (each, a “Row
1 Selection”). If your Row 1 Selection corresponds to a Game Over Square, the
Round is over (and you will not receive any Entries in connection with such
Round) and you will have to select to use one (1) Game Play to begin another
Round, OR if your Row 1 Selection corresponds to an Entry Square, you will be
eligible to receive one (1) Entry, two (2) Entries, or three (3) Entries (as
applicable) into the Grand Prize Draw that corresponds to Grand Prize A (each,
a “Grand Prize A Entry”) and you will have to either select one (1) of the
squares in Row 2 (each, a “Row 2 Selection”) or select to stop the Round (at
which point you will receive the Entries you are eligible to receive in
connection with such Round).

If you choose to perform a
Row 2 Selection and your Row 2 Selection corresponds to a Game Over Square, the
Round is over (and you will not receive any Entries in connection with such
Round) and you will have to select to use one (1) Game Play to begin another
Round, OR if your Row 2 Selection corresponds to an Entry Square, you will be
eligible to receive one (1) Entry, two (2) Entries, or three (3) Entries (as
applicable) into the Grand Prize Draw the corresponds to Grand Prize B (each, a
“Grand Prize B Entry”) and you will have to either select one (1) of the squares
in Row 3 (each, a “Row 3 Selection”) or select to stop the Round (at which
point you will receive the Entries you are eligible to receive in connection
with such Round).

If you choose to perform a
Row 3 Selection and your Row 3 Selection corresponds to a Game Over Square, the
Round is over (and you will not receive any Entries in connection with such
Round) and you will have to select to use one (1) Game Play to begin another
Round, OR if your Row 3 Selection corresponds to an Entry Square, you will be eligible
to receive one (1) Entry, two (2) Entries, or three (3) Entries (as applicable)
into the Grand Prize Draw that corresponds to Grand Prize C (each, a “Grand
Prize C Entry”) and you will have to either select one (1) of the squares in
Row 4 (each, a “Row 4 Selection”) or select to stop the Round (at which point
you will receive the Entries you are eligible to receive in connection with
such Round).

If you choose to perform a
Row 4 Selection and your Row 4 Selection corresponds to a Game Over Square, the
Round is over (and you will not receive any Entries in connection with such
Round) and you will have to select to use one (1) Game Play to begin another
Round, OR if your Row 4 Selection corresponds to an Entry Square, you will be
eligible to receive one (1) Entry, two (2) Entries, or three (3) Entries (as
applicable) into the Grand Prize Draw the corresponds to Grand Prize D (each, a
“Grand Prize D Entry”) and you will have to either select one (1) of the
squares in Row 5 (each, a “Row 5 Selection”) or select to stop the Round (at
which point you will receive the Entries you are eligible to receive in
connection with such Round).

If you choose to perform a
Row 5 Selection and your Row 5 Selection corresponds to a Game Over Square, the
Round is over (and you will not receive any Entries in connection with such
Game Play) and you will have to select to use one (1) Game Play to begin
another Round, OR if your Row 5 Selection corresponds to an Entry Square, you
will be eligible to receive one (1) Entry, two (2) Entries, or three (3)
Entries (as applicable) into the Grand Prize Draw that corresponds to Grand
Prize E (each, a “Grand Prize E Entry”) and the Round is over (at which point
you will receive the Entries you are eligible to receive in connection with
such Round).

Collectively, Row 1
Selections, Row 2 Selections, Row 3 Selections, Row 4 Selections and Row 5
Selections will be referred to as “Selections”. The location of the Game Over
Square and number of Entries associated with an Entry Square for Entries per
Row during a Round will be randomly determined by the Sponsor in its sole and
absolute discretion using a computer algorithm. You may continue to play the
Game until you have run out of Plays or the close of the Sweepstakes Period,
whichever occurs first.

5. Winner Selection

On or about January 5, 2023
the Administrator will select entries for each prize described below in a
random drawing of all valid entries received for that specific prize. The
selected entrants will be contacted using the email address provided with their
registration and may be awarded the Prize (subject to verification of
eligibility and compliance with the terms of these Official Rules). Potential
winners will be notified approximately one (1) day after the applicable
drawing. Failure by an entrant to respond to the initial verification contact
within five (5) days of notification or return of e-mail notification as undeliverable
after three (3) attempts may, in Sponsor’s sole discretion, result in
disqualification and Administrator or Sponsor may select an alternate winner in
the same manner. If any winner is found to be ineligible, or if he or she has
not complied with these Official Rules or declines a prize for any reason prior
to award, such winner will be disqualified and an alternate winner will be
selected. Odds of winning a Prize depend on the number of eligible entries
received for the specific Prize drawing. Limit of one (1) prize per person for
the Sweepstakes.

6. ALL POTENTIAL WINNERS
ARE SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE
FINAL AND BINDING IN ALL MATTERS RELATED TO THE SWEEPSTAKES.

7. Verification of Potential Winners

The potential Prize winners
must continue to comply with all terms and conditions of these Official Rules
and winning is contingent upon fulfilling all requirements. The potential Prize
winners may be required to sign and return to Sponsor, within five (5) days of
the date notice is sent, a Declaration of Compliance, Liability & Publicity
Release (except where prohibited) in order to claim his/her Prize if
applicable. If a potential winner cannot be contacted, potential Prize winner
fails to sign and return the Declaration of Compliance, Liability &
Publicity Release within the required time period (if applicable), or if the
Prize or Prize notification is returned as undeliverable, potential winner
forfeits Prize. If a potential winner of a Prize is disqualified for any
reason, Sponsor may award the applicable Prize to an alternate winner by random
drawing from among all remaining eligible entries.

8. Prizes

The following prizes will be awarded:

Prize
Prize Description
Quantity
ARV Each

Grand Prize A
$5,000 e-Visa Gift Card
1
$5,000

Grand Prize B
Sodexo Food and Beverage for a Year (awarded as $25 x 52 e-Visa gift cards)
1
$1,300

Grand Prize C:
$1,000 Amazon e-Gift Cards
1
$1,000

Grand Prize D:
$500 Amazon e-Gift Cards
1
$500

Grand Prize E:
$200 Amazon e-Gift Cards
1
$200

For all Prizes: No cash
equivalent for a Prize, Prize is non-transferable and no substitution will be
made except as provided herein at the Sponsor’s sole discretion. Sponsor
reserves the right to substitute the listed Prize for one of equal or greater
value for any reason. Winner is responsible for all taxes and fees associated
with Prize receipt and/or use. All federal, state, and local tax liabilities,
as well as any other costs and expenses not specified herein as being awarded
are the sole responsibility of the Winner. Winner may be required to complete
and return an IRS W-9 form (i.e. Request for Taxpayer Identification Number and
Certification). Prize will be awarded only if the potential Prize winner fully
complies with these Official Rules. Gift cards, vouchers and tickets are
subject to the issuer’s terms and conditions. Total ARV of all Prizes is
$8,000.00.

9. Entry Conditions and Release

By entering, each entrant
agrees to: (a) comply with and be bound by these Official Rules and the
decisions of Sponsor and Administrator; (b) release and hold harmless the
Sweepstakes Parties (as defined below) and their respective parent, subsidiary,
and affiliated companies, the Prize suppliers and any other organizations
responsible for sponsoring, fulfilling, administering, advertising or promoting
the Sweepstakes, and all of their respective past and present officers,
directors, employees, agents and representatives from and against any and all
claims, expenses, and liability, including but not limited to negligence and
damages of any kind to persons and property, including but not limited to
invasion of privacy (under appropriation, intrusion, public disclosure of
private facts, false light in the public eye or other legal theory),
defamation, slander, libel, violation of right of publicity, infringement of
trademark, copyright or other intellectual property rights, property damage, or
death or personal injury arising out of or relating to a participant’s entry,
creation of an entry or submission of an entry, participation in the
Sweepstakes, acceptance or use or misuse of Prize (including any travel or
activity related thereto) and/or the broadcast, exploitation or use of entry;
and (c) indemnify, defend and hold harmless Sweepstakes Parties from and
against any and all claims, expenses, and liabilities (including reasonable
attorney’s fees) arising out of or relating to an entrant’s participation in
the Sweepstakes and/or entrant’s acceptance, use or misuse of Prize.

10. Publicity

Except where prohibited,
participation in the Sweepstakes constitutes winners’ consent to Sponsor’s and
its agents use of the winner’s name, likeness, photograph, voice, opinions
and/or hometown and state for Sweepstakes purposes in any media, worldwide,
without further payment or consideration.

11. General Conditions

In the event that the
operation, security, or administration of the Sweepstakes is impaired in any
way for any reason, including, but, not limited to, fraud, virus, disease,
pandemic or other related situation or other technical problem, the Sponsor
may, in its sole discretion, either: (a) suspend the Sweepstakes to address the
impairment and then resume the Sweepstakes in a manner that best conforms to
the spirit of these Official Rules; or (b) cancel the Sweepstakes and award the
Prizes in a random drawing from among all eligible entries received up to the
time of the impairment. The Sponsor reserves the right in its sole discretion
to disqualify any individual it finds to be tampering with the entry process or
the operation of the Sweepstakes or the Site or to be acting in violation of
the Official Rules of this or any other promotion, or in an unsportsmanlike or
disruptive manner. Any attempt by any person to undermine the legitimate
operation of the Sweepstakes may be a violation of criminal and civil law, and,
should such an attempt be made, the Sponsor reserves the right to seek damages
from any such person to the fullest extent permitted by law. The Sponsor’s
failure to enforce any term of these Official Rules shall not constitute a
waiver of that provision. If the Sweepstakes, or any part of it, is
discontinued for any reason, Sponsor, in its sole discretion, may elect to hold
a random drawing from among all eligible entries received up to the date of
discontinuance for any Prize offered herein. No more than the stated number of
Prizes will be awarded. In the event that production, technical, seeding,
programming or any other reasons cause more than the stated number of Prizes as
set forth herein to be available and/or claimed, Sponsor reserves the right to
award only the stated number of Prizes by a random drawing among all
legitimate, un-awarded, eligible Prize claims. If prize involves travel or any
type of tickets, the Sponsor reserves the right at its sole discretion to
remove the tickets or change the dates of travel for any reason.

12. Limitations of Liability

Except where prohibited, by participating in
the Sweepstakes, entrants agree to release and hold harmless The Coca-Cola
Company, Coca-Cola bottlers, Sodexo, Entegra Procurement Services, LLC,
Launchfire Interactive Inc., and their respective parents, subsidiaries,
affiliates, promotional partners, Prize partners, agents and agencies, and
their officers, directors and employees (the “Sweepstakes
Parties”) from and against any claim or cause of action arising out of
participation in the Sweepstakes or the Site or receipt or use of any Prize,
including, but not limited to: (a) unauthorized human intervention in the
Sweepstakes or the Site; (b) technical errors related to computers, servers,
providers, printers or telephone or network lines; (c) printing errors; (d)
errors in the administration of the Sweepstakes or the Site or the processing
of entries; (e) late, lost, or undeliverable mail; (f) any defect in a Prize or
inability to participate in the Sweepstakes or use the Site or use a Prize, or
(g) injury or damage to persons or property which may be caused, directly or
indirectly, in whole or in part, from entrant’s participation in the
Sweepstakes receipt, acceptance, delivery, possession, use or misuse of any
Prize. Entrant further agrees that in any cause of action, the Sweepstakes
Parties’ liability will be limited to the cost of entering and participating in
the Sweepstakes and in no event shall the Sweepstakes Parties be liable for
attorneys’ fees. Entrant waives the right to claim any damages whatsoever,
including, but not limited to, punitive, consequential, direct, or indirect
damages. If, for any reason, an entrant’s entry is confirmed to have been
erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole
remedy is another Sweepstakes entry, if it is possible in the Sponsor’s or the
Administrator’s sole discretion.

13. Disputes

Entrant agrees that: (a)
any and all disputes, claims and causes of action arising out of or connected
with this Sweepstakes or any Prize(s) awarded shall be resolved individually,
without resort to any form of class action, and exclusively by the United
States District Court for the Southern District of New York or the appropriate
New York State Court located in New York County, New York; and (b) any and all
claims, judgments and awards shall be limited to actual out-of-pocket costs
incurred, including costs associated with entering the Sweepstakes, but in no
event attorneys’ fees. All issues and questions concerning the construction,
validity, interpretation and enforceability of these Official Rules, or the
rights and obligations of the entrant and Sponsor or Administrator in
connection with the Sweepstakes, shall be governed by, and construed in
accordance with, the laws of the State of New York, without giving effect to
any choice of law or conflict of law rules (whether of the State of New York or
any other jurisdiction), which would cause the application of the laws of any
jurisdiction other than the State of New York.

14. Entrant Information

Information collected from any Entrant is subject to Sodexo’s Privacy Policy (https://us.sodexo.com/legal-privacy/privacy-policy.html) and
Launchfire’s Privacy Policy (https://www.launchfire.com/privacy).

15. Winners List

Winners list requests will only be accepted
after the end of the Sweepstakes Entry Period and no later than February 28,
2023. For a Winners list, email your request to support@launchfire.com with the
following subject line “Winners List – Taste the Holiday Magic Sweepstakes”.

Appendix A

No Purchase UPC Codes

122223415299, 190851506599, 181298340399, 179006753599 and 138149646999