Coca-Cola – Kum & Go – Fall Football Instant Win Game Sweepstakes
Kum & Go, L.C. Fall Football Instant Win Game
NO PURCHASE OR APP REQUIRED TO ENTER OR WIN.
1. Eligibility: Kum & Go, L.C. Fall Football Instant Win Game (the “Instant Win Game”) is open
only to legal residents of Arkansas, Colorado, Iowa, Minnesota, Missouri, Montana, North Dakota,
Nebraska, Oklahoma, South Dakota, and Wyoming who are 18 years of age or older at the time of
entry. Employees and non-employee workers of The Coca-Cola Company, Coca-Cola bottlers,
Kum & Go, L.C., Merkle Inc., and their respective parent companies, subsidiaries, affiliates, agents,
and those prize providers and agencies that are involved in the development or execution of this
Instant Win Game or any of its materials, and the immediate family (spouse, parents, siblings, and
children) and household members of each such person are not eligible. The Instant Win Game is
subject to all applicable federal, state, and local laws and regulations and is void outside the listed
states and where prohibited by law.
2. Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.
Administrator: Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Agreement to Official Rules: By participating in the Instant Win Game, entrant fully and
unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and
Administrator, which are final and binding in all matters related to the Instant Win Game.
4. Promotion Period: The Instant Win Game begins at 12:00 a.m. Eastern Time (“ET”), September
1, 2020, ends at 11:59 p.m. ET, October 31, 2020 (the “Promotion Period”), and is comprised of 9
entry periods (each an “Entry Period”) as set forth in the table below and 61 calendar days (each a
“Day”) based on Eastern Time.
Entry Period Starts at 12:00 a.m. ET on: Ends at 11:59 p.m. ET on:
1 9/1/20 9/7/20
2 9/8/20 9/14/20
3 9/15/20 9/21/20
4 9/22/20 9/28/20
5 9/29/20 10/5/20
6 10/6/20 10/12/20
7 10/13/20 10/19/20
8 10/20/20 10/26/20
9 10/27/20 10/31/20
Administrator’s computer is the official time-keeping device for this Instant Win Game.
5. How to Enter: During the Promotion Period, there are two ways to access the Instant Win Game.
If you have a smart phone, download or open the Kum & Go app, (the “App”) and follow the links
and instructions to locate the banner on the home page to lead to this Instant Win Game. Take the
steps to advance to the Instant Win Game. Alternately, you may visit
Next, follow the links and instructions to complete and submit the registration, including providing
a valid email address. You will automatically advance to the Instant Win Game page where you
will be instantly notified if you are a potential winner of 1 of the Instant Win Game prizes. Limit: 1
Instant Win Game play per person per day during the Promotion Period. Multiple entrants are not
permitted to share the same email address or App. Any attempt by any entrant to obtain more than
the stated number of plays by using multiple/different email addresses, identities, registrations or
logins, Apps, or any other methods will void that entrant’s plays and that entrant may be disqualified.
Any use of robotic, repetitive, automatic, programmed or similar play methods or agents (including,
but not limited to, promotion entry services) will void all plays by that entrant. In the event of a
dispute as to any online play, the authorized account holder of the email address used to play will
be deemed to be the entrant. The “authorized account holder” is the natural person assigned an
email address by an Internet access provider, online service provider or other organization
responsible for assigning email addresses for the domain associated with the submitted address.
Potential winners may be required to show proof of being the authorized account holders.
6. ALL POTENTIAL WINNING PLAYS ARE SUBJECT TO VERIFICATION BY SPONSOR OR
ADMINISTRATOR, WHOSE DECISIONS ARE FINAL. AN ENTRANT IS NOT A WINNER OF
ANY PRIZE, EVEN IF THE INSTANT WIN GAME DISPLAYS A WINNING MESSAGE, OR EVEN
IF ENTRANT RECEIVES AN EMAIL MESSAGE SAYING HE OR SHE WON UNLESS AND
UNTIL ENTRANT’S ELIGIBILITY AND THE POTENTIAL WINNING PLAY HAVE BEEN
VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE.
SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU
OF ITS VALIDATION PROCESS. ANY PLAY THAT OCCURS AFTER THE SYSTEM HAS
FAILED FOR ANY REASON IS DEEMED A DEFECTIVE PLAY, IS VOID, AND WILL NOT BE
7. Instant Win Game Prize Selection and Verification of Potential Winners: Potential winners
must comply with all terms and conditions of these Official Rules. Winning is contingent upon
fulfilling all requirements. Administrator is an independent judging organization whose decisions
as to the administration and operation of the Instant Win Game and the selection of potential
winners are final and binding in all matters related to the Instant Win Game. There will be 210
random, computer-generated winning times during the Promotion Period, 1 for each of the Instant
Win Game prizes below. There will be one Grand, First, and Second Prize seeded per Entry Period.
There will be one Third, Fourth, and Fifth Prize seeded per Day during the Promotion Period. If you
are the first player to play the Instant Win Game at or after one of the randomly-generated times,
you will be a potential instant winner of the prize indicated. Each potential winner will be required
to provide the Administrator a mailing address (no P.O. Boxes) for prize fulfillment purposes within
5 days of the date notice or attempted notice is sent, in order to claim his/her prize and to fulfill any
such other requirements as determined by Administrator. If a potential prize winner fails to provide
the requested information, he/she may be disqualified and forfeit the prize. In the event that a
potential winner of a prize valued at more than $25 cannot be contacted, forfeits the prize or is
disqualified for any reason, Administrator will select an alternate potential winner in a random
drawing from among all remaining eligible entries, up to 3 alternates. If the alternate potential
winners are disqualified, the applicable prize will not be awarded. Unclaimed or forfeited prizes
valued at $25 or less will remain un-awarded. Prizes will be fulfilled approximately 2 to 3 weeks
after the conclusion of the Instant Win Game.
9 GRAND PRIZES: A Coca-Cola Kettle Grill. Approximate Retail Value (“ARV”): $171.
9 FIRST PRIZES: A Coca-Cola Wireless Bluetooth Color Changing Speaker. ARV: $74.
9 SECOND PRIZES: A Coca-Cola Bean Bag Toss Game. ARV: $56.
61 THIRD PRIZES: A Coca-Cola Grilling Spatula. ARV: $18.
61 FOURTH PRIZES: A Coca-Cola Cutting Board. ARV: $15.
61 FIFTH PRIZES: A Coca-Cola Embroidered Cap. ARV: $9.
For All Prizes: All details determined by Sponsor, in its sole discretion. No substitution, exchange
or transfer of prize by any winner. Sponsor reserves the right to substitute any prize for one of equal
or greater value. Odds of winning an Instant Win Game Prize depend on the number of prizes
available during a particular Entry Period or Day, as applicable, divided by the number of eligible
Instant Win Game plays during that time period. Each winner is responsible for all taxes and fees
associated with prize receipt and/or use. Limit: 1 prize per person.
9. Publicity: Except where prohibited, participation in the Instant Win Game constitutes entrant’s
consent for Sponsor and its designees to use entrant’s name, prize information, likeness and state
of residence for promotional purposes in any media without further consideration.
10. General Conditions: In the event that the operation, security, or administration of the Instant
Win Game is impaired in any way for any reason, including, but, not limited to, fraud, technical
failures, regularly-scheduled maintenance, outbreak of widespread illness, pandemic, or other
similar occurrence, social unrest, virus or other technical problem, the Sponsor may, in its sole
discretion, either: (a) suspend the Instant Win Game to address the impairment and then resume
the Instant Win Game in a manner that best conforms to the spirit of these Official Rules; or (b)
cancel the Instant Win Game and award the prizes in a random drawing from among all eligible
entries received up to the time of impairment. The Sponsor reserves the right in its sole discretion
to disqualify any individual it finds to be tampering with the entry process or the operation of the
Instant Win Game or to be acting in violation of these Official Rules or those of any other promotion,
or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the
legitimate operation of the Instant Win Game may be a violation of criminal and civil law, and,
should such an attempt be made, the Sponsor reserves the right to seek damages from any such
person to the fullest extent permitted by law. The Sponsor’s failure to enforce any term of these
Official Rules shall not constitute a waiver of that provision.
11. Release and Limitations of Liability: Except where prohibited, by participating in the Instant
Win Game, entrants agree to release and hold harmless The Coca-Cola Company, Coca-Cola
bottlers, Kum & Go, L.C., Merkle Inc., and their respective parents, subsidiaries, affiliates,
promotional partners, prize partners, agents and agencies, and the officers, directors and
employees of them (the “Released Parties”) from and against any claim or cause of action arising
out of participation in the Instant Win Game or receipt or use of any prize, including, but not limited
to: (a) unauthorized human intervention in the Instant Win Game; (b) technical errors related to
computers, servers, providers, printers or telephone or network lines; (c) printing errors or human
error; (d) errors in the administration of the Instant Win Game or the processing of registrations and
game plays; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property which
may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Instant
Win Game or receipt of any prize. Entrant further agrees that in any cause of action, the Released
Parties’ liability will be limited to the cost of entering and participating in the Instant Win Game and
in no event shall the Released Parties be liable for attorney’s fees. Entrant waives the right to claim
any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect
damages. If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost,
or otherwise destroyed or corrupted, entrant’s sole remedy is another Instant Win Game play, if it
is possible. If the Instant Win Game, or any part of it, is discontinued for any reason, Sponsor, in
its sole discretion, may elect to hold a random drawing from among all eligible entries received up
to the date of discontinuance for any prize offered herein. No more than the stated number of
prizes will be awarded. In the event that production, technical, seeding, programming or any other
reasons cause more than the stated number of prizes as set forth herein to be available and/or
claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing
among all legitimate, un-awarded, eligible prize claims.
12. Disputes: Entrant agrees that: (a) any and all disputes, claims and causes of action arising out
of or connected with this Instant Win Game or any prizes awarded shall be resolved individually,
without resort to any form of class action, and exclusively by the United States District Court for the
Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in
Oakland County, Michigan; and (b) any and all claims, judgments and awards shall be limited to
actual out-of-pocket costs incurred, including costs associated with entering any Instant Win Game,
but in no event attorneys’ fees. All issues and questions concerning the construction, validity,
interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant
and Sponsor in connection with the Instant Win Game, shall be governed by, and construed in
accordance with, the laws of the State of Michigan, without giving effect to any choice of law or
conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause
the application of the laws of any jurisdiction other than the State of Michigan.
13. Winner List: For a list of major prize winners, visit https://bit.ly/2NY7J0P. The winner list will
be posted after winner confirmation is complete.
14. Entrants’ Personal Information: Information collected from entrants is subject to Sponsor’s
Apple, Inc. is not a sponsor of this promotion. Google, LLC is not a sponsor of this promotion.