Coca-Cola – Hoops – Win in prepaid cards that could be used to purchase a big screen TV and a $250 ShopRite Gift Card

Coca-Cola Hoops Sweepstakes
Official Rules


1. Eligibility: The Coca-Cola Hoops Sweepstakes (the “Sweepstakes”) is open only to legal
residents of Connecticut, Delaware, Maryland, New Jersey, New York and Pennsylvania
who are 18 years of age or older at the time of entry. Employees and non-employee
workers of The Coca-Cola Company, Coca-Cola bottlers, Merkle Inc., Wakefern Food
Corp., and all of their respective parent companies, subsidiaries, members, divisions,
affiliates, and agents and those prize providers and advertising, promotion and fulfillment
agencies that are involved in the development or execution of this Sweepstakes or any of
its materials, and the immediate family (spouse, parents, siblings, and children) and
household members of each such person are not eligible to participate in the Sweepstakes.
The Sweepstakes is subject to all applicable federal, state, and local laws and regulations
and is void outside CT, DE, MD, NJ, NY and PA and where prohibited by law.
2. Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.
Administrator: Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Agreement to Official Rules: By participating in the Sweepstakes, entrant fully and
unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor
and Administrator, which are final and binding in all matters related to the Sweepstakes.
4. Promotion Period: The Sweepstakes begins at 12:00:00 a.m. Eastern Time (“ET”),
February 28, 2021 and ends at 11:59:59 p.m. ET, April 3, 2021 (the “Promotion Period”).
Administrator’s computer is the official time-keeping device for this Sweepstakes.
5. How to Enter: There are 2 ways to enter:
a) Text Message Method of Entry: During the Promotion Period, using your 2-way text-
messaging-capable device (each a “Device”), text the keyword HOOPS to the short
code 26739. Then, input the requested information to confirm your date of birth. If you
are eligible, you will receive 1 entry into the Sweepstakes per text entry per day. If
you wish to opt out, text STOP to 26739. Text HELP to 26739 if you would like
more information. Send questions to By
texting HOOPS to 26739, you agree that you are providing Sponsor and Administrator
express, written consent for you to receive up to 7 text messages using automated
technology in response to your entry related to the Coca-Cola Hoops Sweepstakes.
This consent is not required to buy goods and services.
If you enter the Sweepstakes by text message, your wireless service provider’s text
message and data rates apply. Entrants should consult their wireless service
provider’s pricing plan for details. You agree to incur and are responsible for any and
all charges demanded by your wireless carrier. The Device that is used must be
capable of sending and receiving text messages. Entrants should check their Device’s
features to see if they have that capability and check the Device manual for specific
use instructions. Entry via text messaging may be limited and may not be available
through all wireless carriers or on all handsets. Supported carriers include AT&T , T-
Mobile, Verizon Wireless, U.S. Cellular, Sprint, Boost Mobile, Alltel, Cincinnati Bell,
Cricket, and Metro PCS. Your participation in the Sweepstakes is subject to the
Sponsor’s Privacy Policy, which can be viewed by visiting https://us.coca-, as well as the Administrator’s Mobile Terms and
Conditions, which can be viewed by visiting
b) Online Alternate Method of Entry: During the Promotion Period, visit and follow the links and instructions to complete and
submit the registration form, including providing a valid home address. P.O. Boxes are
not permitted. You automatically will receive 1 entry into the Sweepstakes.
Limit: 1 Sweepstakes entry per person per day during the Promotion Period, regardless of
method of entry. Multiple participants are not permitted to share the same email address
or Device. Any attempt by any participant to obtain more than 1 entry per day by using
multiple/different email addresses, Devices, identities, registrations or logins, or any other
methods will void that participant’s entries and that participant may be disqualified from the
Sweepstakes. Any use of robotic, repetitive, automatic, programmed or similar entry
methods or agents (including, but not limited to, sweepstakes entry services) will void all
entries by that entrant. In the event of a dispute as to any entry, the authorized account
holder of the Device or email address used to enter will be deemed to be the entrant. The
“authorized account holder” is the natural person assigned an email address by an Internet
access provider, online service provider or other organization responsible for assigning
email addresses for the domain associated with the submitted address. Otherwise, the
“authorized account holder” of a Device is the natural person in whose name the Device
has been issued and the services are billed. Potential winners may be required to show
proof of being the authorized account holders.
6. Drawing: Administrator is an independent judging organization whose decisions as to the
selection of the potential winners are final and binding. On or about April 5, 2021,
Administrator will select the names of the potential winners in a random drawing of all
eligible entries received during the Promotion Period. The odds of winning a prize depend
on the number of eligible entries received during the Promotion Period.
7. Requirements of Potential Winners: Potential winners must continue to comply with the
Official Rules. Winning is contingent upon fulfilling all requirements. If a potential winner
entered via text messaging, he/she will be notified by phone and/or text message at the
phone number of the Device used to enter the Sweepstakes and he/she must respond
within 5 days with the requested contact and mailing information or forfeit the applicable
prize. If the potential winner entered online, he/she will be contacted by email, mail or
phone. Each potential Grand Prize winner will be required to sign and return to
Administrator, within 5 days of the date notice or attempted notice is sent, a Declaration of
Compliance, Liability & Publicity Release (“Declaration”) (except where prohibited) in order
to claim his/her prize and to fulfill any such other requirements as determined by
Administrator. In the event that any potential winner cannot be contacted, fails to complete
the Declaration or provide any required information in the required time frame, forfeits the
prize or is disqualified for any reason, Administrator will select an alternate potential winner
in a random drawing from among all remaining eligible entries, up to 3 alternates. If the
alternate potential winners are disqualified, the applicable prize will not be awarded. Prizes
will be fulfilled approximately 8 to 10 weeks after the conclusion of winner confirmation.
8. Prizes:
5 GRAND PRIZES: A prize package comprised of $1,000 in prepaid cards, terms and
conditions apply, that could be used to purchase a big screen TV; and a $250 ShopRite
Gift Card, terms and conditions apply, that could be used to purchase snacks. Approximate
Retail Value (“ARV”): $1,250.
Prepaid cards: Your use of the prepaid card is governed by the Cardholder Agreement,
and some fees may apply. This is not a gift card. Please note that prepaid cards are subject
to expiration, so play close attention to the expiration date of the card.
ShopRite Gift Card: Restrictions, conditions and limitations may apply. Lost, mutilated, or
stolen prepaid cards, gift cards, vouchers, or certificates will not be replaced.
50 FIRST PRIZES: A $100 ShopRite Gift Card. Restrictions, conditions and limitations
may apply. Lost, mutilated, or stolen prepaid cards, gift cards, vouchers, or certificates will
not be replaced. ARV: $100.
For All Prizes: No substitution, exchange or transfer of prize by any winner. Sponsor
reserves the right to substitute any prize for one of equal or greater value. Each winner is
responsible for all taxes and fees associated with prize receipt and/or use. Limit: 1 prize
per person. Total ARV of all prizes: $11,250.
9. Publicity: Except where prohibited, participation in the Sweepstakes constitutes entrant’s
consent for Sponsor and its designees to use entrant’s name, likeness, prize information,
city and state of residence, video, voice, any comments, testimonials or other feedback
related to prize or Sweepstakes experience, whether written or oral, for promotional
purposes in any media without further consideration.
10. General Conditions: In the event that the operation, security, or administration of the
Sweepstakes is impaired in any way for any reason, including, but, not limited to, fraud,
outbreak of widespread illness, pandemic, or other similar occurrence, civil unrest, virus or
other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the
Sweepstakes to address the impairment and then resume the Sweepstakes in a manner
that best conforms to the spirit of these Official Rules; or (b) cancel the Sweepstakes and
award the prizes in a random drawing from among all eligible entries received up to the
time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify
any individual it finds to be tampering with the entry process or the operation of the
Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion,
or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine
the legitimate operation of the Sweepstakes may be a violation of criminal and civil law,
and, should such an attempt be made, the Sponsor reserves the right to seek damages
from any such person to the fullest extent permitted by law. The Sponsor’s failure to
enforce any term of these Official Rules shall not constitute a waiver of that provision.
11. Release and Limitations of Liability: Except where prohibited, by participating in the
Sweepstakes, entrants agree to release and hold harmless The Coca-Cola Company,
Coca-Cola bottlers, Wakefern Food Corp. and its cooperative members, Merkle Inc., and
their respective parents, subsidiaries, members, divisions, affiliates, promotional partners,
prize partners, agents and agencies, and the officers, directors and employees of them
(the “Released Parties”) from and against any claim or cause of action arising out of
participation in the Sweepstakes or receipt or use of any prize, including, but not limited to:
(a) unauthorized human intervention in the Sweepstakes; (b) technical errors related to
computers, servers, providers, printers or telephone, cellular networks, or network lines;
(c) printing errors or human error; (d) errors in the administration of the Sweepstakes or
the processing of entries; (e) late, lost, or undeliverable mail; or (f) injury or damage to
persons or property which may be caused, directly or indirectly, in whole or in part, from
entrant’s participation in the Sweepstakes or receipt of any prize. Entrant further agrees
that in any cause of action, the Released Parties’ liability will be limited to the cost of
entering and participating in the Sweepstakes and in no event shall the Released Parties
be liable for attorney’s fees. Entrant waives the right to claim any damages whatsoever,
including, but not limited to, punitive, consequential, direct, or indirect damages. If, for any
reason, an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise
destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry, if it is
possible. If the Sweepstakes, or any part of it, is discontinued for any reason, Sponsor, in
its sole discretion, may elect to hold a random drawing from among all eligible entries
received up to the date of discontinuance for any prize offered herein. No more than the
stated number of prizes will be awarded. In the event that production, technical, seeding,
programming or any other reasons cause more than the stated number of prizes as set
forth herein to be available and/or claimed, Sponsor reserves the right to award only the
stated number of prizes by a random drawing among all legitimate, un-awarded, eligible
prize claims.
12. Dispute Resolution: You agree that any claim or dispute at law or equity that has arisen
or may arise relating in any way to or arising out of the Sweepstakes, the Official Rules, or
the Sponsor’s and/or Administrator’s Privacy Policy (including Mobile Terms and
Conditions) will be resolved in accordance with the provisions set forth in this Dispute
Resolution section. Please read this section carefully. It affects your rights and will have a
substantial impact on how claims you and we have against each other are resolved.
You agree that whenever you have a disagreement with Administrator or Sponsor arising
out of, connected to, or in any way related to the Sweepstakes, the Official Rules, or the
Sponsor’s and/or Administrator’s Privacy Policy (including Mobile Terms and Conditions),
you will send a written notice to the Administrator (“Demand”). You agree that the
requirements of this Dispute Resolution section will apply even to disagreements that may
have arisen before you accepted these Official Rules or the Sponsor’s and/or
Administrator’s Privacy Policy (including Mobile Terms and Conditions). You must send the
Demand via United States mail to the following address (the “Notice Address”): Legal
Department, Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075. You agree
that you will not take any legal action, including filing a lawsuit or demanding arbitration,
until 10 business days after you send a Demand. If the disagreement stated in the Demand
is not resolved to your satisfaction within 10 business days after it is received, and you
intend on taking legal action, you agree that you will file a demand for arbitration with the
American Arbitration Association (the “Arbitrator”). This arbitration provision limits the
ability of you, Administrator, and Sponsor to litigate claims in court and you, Administrator,
and Sponsor each agree to waive your respective rights to a jury trial or a state or federal
judge. You agree that you will not file any lawsuit against Administrator or Sponsor in any
state or federal court. You agree that if you do sue in state or federal court, and
Administrator or Sponsor brings a successful motion to compel arbitration, you must pay
all fees and costs incurred by Administrator and Sponsor in court, including reasonable
attorney’s fees. For any such filing of a demand for arbitration, you must effect proper
service under the rules of the Arbitrator and notice to the Notice Address may not be
sufficient. If, for any reason, the American Arbitration Association is unable to conduct the
arbitration, you may file your case with any national arbitration company. The Arbitrator
shall apply the AAA Consumer Arbitration Rules effective September 1, 2014 (and as may
be amended) and as modified by the agreement to arbitrate in this Dispute Resolution
section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any
dispute you have with Administrator or Sponsor. The Federal Arbitration Act allows for the
enforcement of arbitration agreements and governs the interpretation and enforcement of
the agreement to arbitrate. The place of arbitration shall be Oakland County, Michigan.
You agree that you will not file a class action or collective action against Administrator or
Sponsor, and that you will not participate in a class action or collective action against them.
You agree that you will not join your claims to those of any other person. Notwithstanding
any other provision in the Official Rules, or the Sponsor’s and/or Administrator’s Privacy
Policy (including Mobile Terms and Conditions), if this class action waiver is invalidated,
then the agreement to arbitrate is null and void, as though it were never entered into, and
any arbitration dispute at that time will be dismissed without prejudice and may be refiled
in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or
collective procedures in arbitration or the joinder of claims in arbitration. Administrator and
Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.
All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the entrant,
Administrator, and Sponsor in connection with the Sweepstakes, or any claim or dispute
that has arisen or may arise between you, Administrator and Sponsor, shall be governed
by, and construed in accordance with, the laws of the State of Michigan without giving
effect to any choice of law or conflict of law rules.
This arbitration provision shall survive conclusion, modification or termination of the
Sweepstakes and suspension, revocation, closure, modification, or amendments to the
Official Rules, the Administrator’s Mobile Terms and Conditions, and any aspect of the
relationship of the parties relating to or arising from participation in the Sweepstakes.
13. Winner List: For a winner list, visit The winner list will be posted
after winner confirmation is complete.
14. Entrant’s Personal Information: Information collected from entrants is subject to
Sponsor’s Privacy Policy