Coca-Cola – Diet Coke Flavors For The Win – Win value of the travel voucher

Diet Coke
Flavors for the Win Sweepstakes
Official Rules
NO PURCHASE OR PAYMENT NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR
CHANCES
OF WINNING.
1. Eligibility
The Diet Coke Flavors for the Win Sweepstakes (the “Sweepstakes”) is open only to legal
residents
of the United States (including District of Columbia) who are thirteen (13) or older at time of
entry.
Employees of The Coca-Cola Company, Coca-Cola bottlers, Launchfire Interactive, Inc., or any of
their
respective parent companies, affiliates, subsidiaries, advertising agencies, or any other company or
individual involved with the design, production execution or distribution of the Sweepstakes and
their
immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and
step-children) and household members (people who share the same residence at least three (3) months
out of
the year) of each such employee are not eligible. Winners (or his/her parent/legal guardian, if
winner is
deemed a minor in the state of his/her residence) may be required to sign an affidavit of
eligibility, code
of conduct, liability release and, unless prohibited by law, publicity release. The Sweepstakes is
subject
to all applicable federal, state and local laws and regulations. Void where prohibited.
Participation
constitutes entrant’s (or his/her parent/legal guardian, if entrant is deemed a minor in the state
of
his/her residence) full and unconditional agreement to these Official Rules and Sponsor’s decisions,
which
are final and binding in all matters related to the Sweepstakes. Winning a Prize is contingent upon
fulfilling all requirements set forth herein.
2. Sponsor and Administrator
Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.
Administrator: Launchfire Interactive, Inc., 22 Hamilton Avenue North, Ottawa, ON, K1Y
1B6.
3. Sweepstakes Entry Period
The Sweepstakes begins on December 17, 2019 at 1:00 p.m. Eastern Standard Time (“EST”) and
ends on
January 20, 2020 at 12:59 p.m. EST (the “Sweepstakes Entry Period”). Administrator’s computer is the
official time keeping device for this Sweepstakes.
4. How to Register, Earn Plays, and Earn Additional Entries
Registration
NO PURCHASE NECESSARY. To register for the Sweepstakes, you must visit, play.dietcoke.com
(the
“Sweepstakes Website”), during the Sweepstakes Entry Period and follow the on-screen instructions to
complete the registration process, which will require you to: (i) log in to your existing Coke.com
account
or sign up for a new account; and (ii) agree to be legally bound by the terms and conditions of
these Rules
(a “Registration”). To be eligible, ensure you have successfully signed up or logged in during the
Sweepstakes Entry Period. You only need to register one (1) time in this Sweepstakes. Registration
is free.
All information provided must be complete and true. Disposable email addresses cannot be used for
Sweepstakes registration.
Earning Plays
The Sweepstakes includes an online game (the “Game”) that takes place on the Sweepstakes
Website
(see Section below for details). In order to play the Game (a “Game Play”), you will first need to
receive
Daily Game plays (each, a “Daily Play”). After submitting your Registration in compliance with these
Rules
(as determined by the Sponsor at its sole discretion), you will automatically receive two (2) Daily
Plays.
Following your Registration, you will receive Daily Plays with your access to the Sweepstakes website on each Day remaining in the Sweepstakes Period (where a “Day” is defined as beginning at 12:00:01a.m. ET and ending at 11:59:59 p.m. ET). Should you not access the Sweepstakes
Website on any given Day
during the Sweepstakes period, you will not earn the Daily Plays that correspond to that Day (and
such Daily Plays will not carry forward to the subsequent Day). You can receive additional Daily
Plays through the various
options
set forth below by following the on-screen instructions available on the Sweepstakes Website
following
Registration:

Watch a Video: You will receive one (1) Daily Play for watching a posted
video
in its entirety. You may only earn a maximum of one (1) Daily Play during Sweepstakes Entry
Period
pursuant to this option.

Cast Your Vote: You will receive one (1) Daily Play for casting a vote
for your
favorite Diet Coke flavor. You may only earn a maximum of one (1) Daily Play during Sweepstakes
Entry
Period pursuant to this option.

Share With Friends: You may receive a maximum of three (3) Daily Plays
during
Sweepstakes Entry Period as a result of persons registering for the Sweepstakes for the first
time in
compliance with these Official Rules (as determined by the Sponsor at its sole discretion),
earning one
(1) Daily Play for each such friend who registers for the Sweepstakes for the first time
in
accordance with any of the three (3) methods outlined below. IMPORTANT NOTE: You may only share
with
friends with whom you have had direct voluntary two way communications, and with whom it is
reasonable
to conclude that you have a personal relationship considering shared interests, experiences,
opinions
and other relevant factors. You may only share with family members to whom you are related by
marriage,
a common-law partnership, or parent-child relationship, and with whom you have had direct
voluntary two
way communications. You are solely responsible for ensuring you only share Sweepstakes-related
information in compliance with applicable anti-spam laws in the United States (and you agree to
indemnify and hold harmless the Released Parties (defined below) with respect to any claim to
the
contrary).

Personal Link or Banner: To retrieve your personal web link,
click on
the “Share” link and locate the personal web link or personal banner on this page. A
unique link
will be displayed which you can copy to share. You may wish to post your link on instant
messenger, blogs, message boards and personal web pages or in emails (subject to
compliance with
the applicable platform’s terms of service and applicable anti-spam laws in the United
States).
The distribution of your personal web link is at your discretion, subject to the
following:
Sponsor reserves the right, in its sole discretion, to cancel and void any personal web
link
(and all associated earned Plays) which they deem, in their sole and absolute
discretion, to be
used or associated with content that is inappropriate. Without limiting the foregoing,
such
content includes all forms of pornography, spam, inappropriate language and content that
incites
hate, is demeaning, depreciates the value of the Sponsor’s name(s), brand(s), products
or
trademarks, or incites discrimination of in any form.

Twitter Post Invites: To invite friends via Twitter, login to
the
Sweepstakes Website, click on the Twitter® icon in the “share with friends” section and
perform
the following three required steps: (i) click to post the predefined message that is
provided by
Sponsor; (ii) enter your Twitter username; and (iii) press the “Tweet” button.

Facebook Post Invites: To invite friends via Facebook, if you
are a
Facebook user registered through Facebook Connect, click on the Facebook icon in the
“share with
friends” section. You will then be able to post a message on Facebook regarding the
Sweepstakes.

PRIVACY NOTE: No personal information will be collected by the Sponsor or the
Administrator from
Facebook or Twitter.

There is a total limit of seven (7) Daily Plays per person and per email address through
the
Sweepstakes Entry Period.
This Sweepstakes is in no way sponsored, endorsed or administered by, or associated
with
Facebook® or Twitter®. You are providing your information to the Sponsor and not to Facebook®,
or
Twitter®. Facebook® and Twitter® are each completely released of all liability from each entrant
in this
Sweepstakes. Any questions, comments or complaints regarding the Sweepstakes must be directed to
the
Sponsor and not Facebook® or Twitter®.
How to Play
To play the Game, visit the Sweepstakes Website, follow the on-screen instructions and
press ‘Play
Now’ to use one (1) Daily Play. You will be presented with sixteen (16) circles (each, a “Circle”).
Each
Circle will represent one (1) of the following icons (each, an “Icon”) (however, the arrangement of
these
Icons on the screen will be randomly determined by the Sponsor in its sole and absolute discretion
on the
basis of an assortment algorithm):

Five (5) Diet Coke Flavor Name icons (each, a “Flavor Name Icon”);
Four (4) Diet Coke Fruit Flavor icons (each, a “Fruit Icon”);
Three (3) Diet Coke logo icons (each, a “Logo Icon”); and
Three (3) game over Icons (each, a “Game Over Icon”).

At the start of a Game Play, you must select one Circle at a time, which will flip it over
and
reveal the corresponding Icon (a “Selection”). The object of each Game Play is to make a Selection
of all
Flavor Name Icons, all Fruit Icons or all Logo Icons (each, a “Matching Set”) before Selecting three
(3)
Game Over Icons (cumulatively). A Game Play will end when you either complete your first Matching
Set or you
select three (3) Game Over Icons (as determined by the Sponsor and/or Administrator at its sole and
absolute
discretion). If you select three (3) Game Over Icons during a Game Play, you will not receive any
Entries in
connection with such Game Play.
If you select a Matching Set before you select three (3) Game Over Icons during a Game
Play, you
will receive the corresponding number of entries into the applicable Grand Prize Draw, determined as
follows:

A Matching Set five (5) of Flavor Name Icons will result in the receipt of one (1) entry
into the
Grand Prize Draw (defined below)(a “Grand Prize Draw Entry”);

A Matching Set of four (4) Fruit Icons will result in the receipt of one (1) entry into the
Second
Prize Draw (defined below) (a “Second Prize Draw Entry”); and

A Matching Set of three (3) Logo Icons will result in the receipt of one (1) entry into the
Third
Prize Draw (defined below) (a “Prize Draw Entry”).

Grand Prize Draw Entries, Second Prize Draw Entries and Third Prize Draw Entries will each
be
referred to as an “Entry” and collectively as “Entries”.
In addition, if you select the Entry Multiplier during a Game Play, it will multiply the
Entry you
are eligible to receive by two (2) in the event you Select a Matching Set without Selecting three
(3) Game
Over Icons during that same Game Play (and, for greater certainty, an Entry Multiplier will not
carry over
into any subsequent Game Play(s)).For example, if you match five (5) FlavorName Icons and reveal the
Entry
Multiplier during the same Game Play, you will earn two (2) Grand Prize Draw Entries in connection
with such
Game Play (1 Grand Prize 1 Draw Entry for selecting a Matching Set of five (5) Flavor Name Icons,
multiplied
by two (2) for selecting the Entry Multiplier).
You may continue to play the Game until you have run out of Daily Plays or the close of
the
Sweepstakes Entry Period, whichever occurs first.
Limit of seven (7) Daily Plays per person, per email address during the Sweepstakes Entry
Period
regardless of method of entry. Multiple participants are not permitted to share the same email
address. Any
attempt by any participant to obtain more than the stated number of Plays by using
multiple/different email
addresses, identities, registrations and logins, or any other methods will void that participant’s
Plays and
that participant may be disqualified. Use of any automated system to participate is prohibited and
will
result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid,
unintelligible
or misdirected registrations, which will be disqualified. In the event of a dispute as to any
registration,
the authorized account holder of the email address used to register will be deemed to be the entrant
or
player. The “authorized account holder” is the natural person assigned an email address by an
Internet
access provider, online service provider or other organization responsible for assigning email
addresses for
the domain associated with the submitted address. Potential winner may be required to show proof of
being
the authorized account holder.
5. Winner Selection
On or about January 23, 2020, the Administrator will select Entries for each Prize
described below
in a random drawing of all valid Entries received for that specific prize. The selected entrants
will be
contacted using the email address provided with their registration (as determined in Sponsor’s
discretion)
and may be awarded the Prize (subject to verification of eligibility and compliance with the terms
of these
Official Rules). Potential winners will be notified approximately one (1) day after the applicable
drawing.
Failure by an entrant to respond to the initial verification contact within five (5) days of
notification or
return of e-mail notification as undeliverable after three (3) attempts may, in Sponsor’s sole
discretion,
result in disqualification and Administrator or Sponsor may select an alternate winner in the same
manner.
If any winner is found to be ineligible, or if he or she has not complied with these Official Rules
or
declines a prize for any reason prior to award, such winner will be disqualified and an alternate
winner may
be selected. Odds of winning a Prize depend on the number of eligible entries received for the
specific
Prize drawing. Limit of one (1) Prize per person for the Sweepstakes.
6. POTENTIAL SWEEPSTAKES WINNER IS SUBJECT TO VERIFICATION BY SPONSOR WHOSE DECISIONS
ARE FINAL
AND BINDING IN ALL MATTERS RELATED TO THE SWEEPSTAKES.
7. Verification of Potential Winners
The potential Prize winners (or his/her parent/legal guardian, if winner is deemed a minor
in the
state of his/her residence) must continue to comply with all terms and conditions of these Official
Rules
and winning is contingent upon fulfilling all requirements. The potential Prize winners may be
required to
sign and return to Sponsor, within five (5) days of the date notice is sent, a Declaration of
Compliance,
Liability & Publicity Release (except where prohibited) in order to claim his/her Prize if
applicable.
If a potential winner cannot be contacted, potential Prize winner fails to sign and return the
Declaration
of Compliance, Liability & Publicity Release within the required time period (if applicable), or
if the
Prize or Prize notification is returned as undeliverable, potential winner forfeits Prize. In the
event that
a potential winner of a Prize is disqualified for any reason, Sponsor may award the applicable Prize
to an
alternate winner by random drawing from among all remaining eligible entries.
8. Prizes
There are three (3) Prizes available to be won (each a “Prize”). The following table
outlines the
description, quantity, and approximate retail value (“ARV”) of each Prize.

Prize

Prize Description

Quantity

ARV

Grand Prize

Five thousand dollar ($5,000) travel voucher to www.libertytravel.com.
Grand Prize winner will only receive the value of the travel voucher. If the winner
selects a
trip that is valued at more than $5,000 they are solely responsible for all such
additional
costs and fees.

1

$5,000

Second Prize

One Thousand Dollar Uber credit ($1,000)

1

$1,000

Third Prize

Diet Coke branded swag kit, comprised of:

One (1) Laptop Sticker ($2.50)
One (1) Webcam sticker ($0.52)
One (1) Popsocket ($4.75)
One (1) Straw ($1.70)
One (1) Shirt ($5.65)
One (1) Sweater ($26.00)
One (1) Jacket ($28.00
One (1) Vest ($30.85)
One (1) Backpack ($55.85)
One (1) Notebook ($3.65)
One (1) Yeti Cooler ($300.00)
One (1) Duffel Bag ($10.80)
One (1) Cap ($9.25)
One (1) Cooler ($21.35)
One (1) pair of Headphones ($25.50)
One (1) Powerbank ($18.50)

1

$544.87

For all Prizes: No cash equivalent for a Prize. Prize is non-transferable and no
substitution will
be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to
substitute
the listed Prize for one of equal or greater value for any reason. Winner is responsible for all
taxes and
fees associated with Prize receipt and/or use. All federal, state, and local tax liabilities, as
well as any
other costs and expenses not specified herein as being awarded are the sole responsibility of the
Winner.
Winner may be required to complete and return an IRS W-9 form (i.e. Request for Taxpayer
Identification
Number and Certification). Prize will be awarded only if the potential Prize winner fully complies
with
these Official Rules. Voucher and credit are subject to the issuer’s terms and
conditions.
Total ARV of all Prizes is $6,544.87.
9. Entry Conditions and Release
By entering, each entrant (or his/her parent/legal guardian, if entrant is deemed a minor
in the
state of his/her residence) agrees to: (a) comply with and be bound by these Official Rules and the
decisions of Sponsor and Administrator; (b) release and hold harmless the Sweepstakes Parties (as
defined
below) and their respective parent, subsidiary, and affiliated companies, the Prize suppliers and
any other
organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the
Sweepstakes, and all of their respective past and present officers, directors, employees, agents and
representatives from and against any and all claims, expenses, and liability, including but not
limited to
negligence and damages of any kind to persons and property, including but not limited to invasion of
privacy
(under appropriation, intrusion, public disclosure of private facts, false light in the public eye
or other
legal theory), defamation, slander, libel, violation of right of publicity, infringement of
trademark,
copyright or other intellectual property rights, property damage, or death or personal injury
arising out of
or relating to a participant’s entry, creation of an entry or submission of an entry, participation
in the
Sweepstakes, acceptance or use or misuse of Prize (including any travel or activity related thereto)
and/or
the broadcast, exploitation or use of entry; and (c) indemnify, defend and hold harmless Sweepstakes
Parties
from and against any and all claims, expenses, and liabilities (including reasonable attorney’s
fees)
arising out of or relating to an entrant’s (or his/her parent/legal guardian, if entrant is deemed a
minor
in the state of his/her residence) participation in the Sweepstakes and/or entrant’s (or his/her
parent/legal guardian, if entrant is deemed a minor in the state of his/her residence) acceptance,
use or
misuse of Prize.
10. Publicity
Except where prohibited, participation in the Sweepstakes constitutes winners consent to
Sponsor’s
and its agents use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state
for
Sweepstakes purposes in any media, worldwide, without further payment or consideration.
11. General Conditions
In the event that the operation, security, or administration of the Sweepstakes is
impaired in any
way for any reason, including, but, not limited to, fraud, virus or other technical problem, the
Sponsor
may, in its sole discretion, either: (a) suspend the Sweepstakes to address the impairment and then
resume
the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; or (b) cancel
the
Sweepstakes and award the Prizes in a random drawing from among all eligible entries received up to
the time
of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any
individual it
finds to be tampering with the entry process or the operation of the Sweepstakes or the Site or to
be acting
in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or
disruptive
manner. Any attempt by any person to undermine the legitimate operation of the Sweepstakes may be a
violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the
right to
seek damages from any such person to the fullest extent permitted by law. The Sponsor’s failure to
enforce
any term of these Official Rules shall not constitute a waiver of that provision. If the
Sweepstakes, or any
part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a
random
drawing from among all eligible entries received up to the date of discontinuance for any Prize
offered
herein. No more than the stated number of Prizes will be awarded. In the event that production,
technical,
seeding, programming or any other reasons cause more than the stated number of Prizes as set forth
herein to
be available and/or claimed, Sponsor reserves the right to award only the stated number of Prizes by
a
random drawing among all legitimate, un-awarded, eligible Prize claims.
12. Limitations of Liability
Except where prohibited, by participating in the Sweepstakes, entrants (or his/her
parent/legal
guardian, if entrant is deemed a minor in the state of his/her residence) agree to release and hold
harmless
The Coca-Cola Company, Coca-Cola bottlers, Launchfire Interactive, Inc., and their respective
parents,
subsidiaries, affiliates, promotional partners, Prize partners, agents and agencies, and their
officers,
directors and employees (the “Sweepstakes Parties”) from and against any claim or cause of action
arising
out of participation in the Sweepstakes or the Site or receipt or use of any Prize, including, but
not
limited to: (a) unauthorized human intervention in the Sweepstakes or the Site; (b) technical errors
related
to computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d)
errors in
the administration of the Sweepstakes or the Site or the processing of entries; (e) late, lost, or
undeliverable mail; (f) any defect in a Prize or inability to participate in the Sweepstakes or use
the Site
or use a Prize, or (g) injury or damage to persons or property which may be caused, directly or
indirectly,
in whole or in part, from entrant’s participation in the Sweepstakes receipt, acceptance, delivery,
possession, use or misuse of any Prize. Entrant (or his/her parent/legal guardian, if entrant is
deemed a
minor in the state of his/her residence) further agrees that in any cause of action, the Sweepstakes
Parties’ liability will be limited to the cost of entering and participating in the Sweepstakes and
in no
event shall the Sweepstakes Parties be liable for attorneys’ fees. Entrant waives the right to claim
any
damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect
damages. If,
for any reason, an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise
destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry, if it is possible in the
Sponsor’s or the Administrator’s sole discretion.
13. Disputes
Entrant (or his/her parent/legal guardian, if entrant is deemed a minor in the state of
his/her
residence) agrees that: (a) any and all disputes, claims and causes of action arising out of or
connected
with this Sweepstakes or any Prize(s) awarded shall be resolved individually, without resort to any
form of
class action, and exclusively by the United States District Court for the Southern District of New
York or
the appropriate New York State Court located in New York County, New York; and (b) any and all
claims,
judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs
associated
with entering the Sweepstakes, but in no event attorneys’ fees. All issues and questions concerning
the
construction, validity, interpretation and enforceability of these Official Rules, or the rights and
obligations of the entrant and Sponsor or Administrator in connection with the Sweepstakes, shall be
governed by, and construed in accordance with, the laws of the State of New York, without giving
effect to
any choice of law or conflict of law rules (whether of the State of New York or any other
jurisdiction),
which would cause the application of the laws of any jurisdiction other than the State of New
York.
14. Entrant Information
Information collected from any Entrant is subject to the Coca-Cola Company’s Privacy
Policy which
is available at us.coca-cola.com/privacy-policy/.

15. Winners List
Winners list requests will only be accepted after the end of the Sweepstakes Entry Period
and no
later than February 14, 2020. For a Winners list, email your request to support@launchfire.com with the following subject
line
“Winners List – Diet Coke Flavors for the Win Sweepstakes”.

Contest date: december 17, 2019 at 1:00 p.m. ET, closes january 20, 2020 at 12:59:00 p.m. ET