Coca-Cola – Burger King Thirst For Speed Sweepstakes
Thirst for Speed
NO PURCHASE REQUIRED TO ENTER OR WIN.
1. Eligibility: Thirst for Speed (the “Promotion”) is open only to legal residents of the 48 contiguous
United States and the District of Columbia, (excluding Alaska and Hawaii), who are 18 years of age
or older at the time of entry (19 years of age in AL and NE). Employees and non-employee workers
of The Coca-Cola Company, Coca-Cola bottlers, Burger King Corporation (“BKC”), Daytona
International Speedway, LLC, Merkle Inc., and their respective parent companies, subsidiaries,
affiliates, agents and those prize providers and agencies that are involved in the development or
execution of this Promotion or any of its materials, and the immediate family (spouse, parents,
siblings, and children) and household members of each such person are not eligible. The
Promotion is subject to all applicable federal, state, and local laws and regulations and is void in
Alaska, Hawaii and where prohibited by law. The Promotion consists of 15 Instant Win game offers,
1 per calendar day (each an “Instant Win Game Offer”) which will be awarded to participants on
the applicable day, and a Sweepstakes (the “Sweepstakes”).
2. Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.
Administrator: Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Agreement to Official Rules: By participating in the Promotion, entrant fully and unconditionally
agrees to and accepts these Official Rules, and the decisions of the Sponsor and Administrator,
which are final and binding in all matters related to the Promotion.
4. Promotion Period: The Promotion begins at 9:00 a.m. Eastern Time (“ET”), May 13, 2022 and
ends at 11:59 p.m. ET, May 27, 2022 (the “Promotion Period”). Administrator’s computer is the
official time-keeping device for this Promotion.
5. How to Enter the Sweepstakes and Receive the daily Instant Win Game Offer: To
participate, you must be a member of the Burger King Royal Perks program. To become a Member,
you must have a valid Burger King Royal Perks account (an “Account”). Creating an Account is
free but is subject to the program Terms and Conditions found at www.bk.com/terms-conditions-
rewards. You can join Royal Perks by downloading and registering on the BK® App (the “App”),
or by going to BK.com and clicking “Sign up”.
During the Promotion Period, register or log into your Account. Then, locate and click on the
marketing tile (banner) on the homepage advertising this Promotion. Then, follow the links and
instructions to play the racing game. Once you finish the race you will be awarded the Instant Game
Offer available for that day. . See below for Instant Win Game Offer details. In addition, you will
receive 1 Sweepstakes entry.
Limit: 1 Sweepstakes entry and 1 Instant Win Game “Offer” (as defined below) per person per day
during the Promotion Period. Multiple participants are not permitted to share the same email
address or Royal Perks account. Any attempt by any participant to obtain more than the stated
number of entries/plays by using multiple/different email addresses, Accounts, identities,
registrations or logins, or any other methods will void that participant’s entries/plays and that
participant may be disqualified. Any use of robotic, repetitive, automatic, programmed or similar
entry/play methods or agents (including, but not limited to, sweepstakes entry services) will void all
entries/plays by that entrant. In the event of a dispute as to any online entry/play, the authorized
account holder of the email address used to enter/play will be deemed to be the entrant. The
“authorized account holder” is the natural person assigned an email address by an Internet access
provider, online service provider or other organization responsible for assigning email addresses
for the domain associated with the submitted address. Potential winners may be required to show
proof of being authorized account holders.
Instant Win Game Offer Details: There will be 1 Instant Win Game Offer available each day during
the Promotion Period. The Offers consist of a Free Small Soft Drink (“Drink Offer”) or a specified
number of Royal Perks Crowns (“Crown Offer”) to be automatically awarded to the participant’s
Account. Drink Offers will show up in the Offers tab of participant’s Account. Crown Offers will be added
to the total Crowns balance in participant’s Account (may take up to 48 hours). Drink Offers expire on
06/10/22 and Crown Offers expire and can be redeemed as described in the Royal Perks Terms and
Conditions. Crowns cannot be redeemed on third-party delivery. Drink Offers must be redeemed at a
participating Burger King restaurant during regular business hours. Drink Offers cannot be
redeemed on kiosk or delivery orders, are subject to verification at a participating restaurant and
are not valid in combination with any other offer, discount, or coupon. Limit 1 Drink Offer redemption
per claimant per transaction per day. No more than 1,550 Crowns will be awarded per person/Account.
The Instant Win Game Offers are:
Date Instant Win Game Offer
Approximate Retail Value*
May 13, 2022 1 Small Soft Drink $2.19
May 14, 2022 250 Crowns* N/A
May 15, 2022 1 Small Soft Drink $2.19
May 16, 2022 1 Small Soft Drink $2.19
May 17, 2022 1 Small Soft Drink $2.19
May 18, 2022 400 Crowns* N/A
May 19, 2022 1 Small Soft Drink $2.19
May 20, 2022 1 Small Soft Drink $2.19
May 21, 2022 1 Small Soft Drink $2.19
May 22, 2022 250 Crowns* N/A
May 23, 2022 1 Small Soft Drink $2.19
May 24, 2022 400 Crowns* N/A
May 25, 2022 1 Small Soft Drink $2.19
May 26, 2022 250 Crowns* N/A
May 27, 2022 1 Small Soft Drink $2.19
* Drink ARV based on recommended prices. Per BK Royal Perks Terms and Conditions, Crowns
have no cash value.
6. ALL POTENTIAL SWEEPSTAKES WINNERS ARE SUBJECT TO VERIFICATION BY
SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL
MATTERS RELATED TO THE PROMOTION.
7. Sweepstakes Prize Selection and Verification of Potential Sweepstakes Winners: Potential
Sweepstakes winners must comply with all terms and conditions of these Official Rules. Winning
is contingent upon fulfilling all requirements. Administrator is an independent judging organization
whose decisions as to the administration and operation of the Promotion and the selection of
potential winners are final and binding in all matters related to the Promotion. Administrator will
randomly select the potential Sweepstakes winners on or around May 30, 2022, from all eligible
entries received. The potential Sweepstakes winners will be notified by email. Except where
prohibited, the potential Sweepstakes Grand Prize winner will be required to sign and return to
Administrator, within 5 days of the date notice or attempted notice is sent, a Declaration of
Compliance, Liability and Publicity Release (“Declaration”) in order to claim his/her prize and to
fulfill any such other requirements as determined by Administrator. If any potential winner cannot
be contacted, or fails to sign and return the Declaration or provide any other requested information
(when applicable) within the required time period, or if prize is returned as undeliverable, he/she
forfeits prize. In the event that a potential Sweepstakes winner is disqualified for any reason,
Administrator will award the applicable prize to an alternate winner in a random drawing from
among all remaining eligible entries, up to 3 alternates. If the alternate potential winners are
disqualified, the applicable prize will not be awarded. Sweepstakes Prizes will be fulfilled
approximately 8 to 10 weeks after the conclusion of the Promotion.
8. Sweepstakes Prizes:
ONE (1) GRAND PRIZE: Winner’s choice of one (1) of the following two (2) prize options:
A. Two (2) Tickets to the “Coke Zero® 400” motorsports racing event (“Race”) at Daytona
International Speedway, in Daytona Beach, FL tentatively scheduled on Saturday, August
27, 2022. Prize includes two (2) DAYTONA® 500 Club admissions consisting of access to
DAYTONA® 500 Club Banquet & Lounge Levels, food and beverage, along with access
to Victory Lane for post-race ceremonies, UNOH Fanzone and pre-race access and
preferred infield parking) and one (1) $5,000 check. ARV: $8,000.00 or
B. One (1) $10,000.00 check. Actual Value: $10,000.00.
All details, including exact seat locations and all prize components, will be determined by Sponsor
in its sole discretion. Sponsor is not responsible if the Race is delayed, postponed or cancelled for
any reason and winner will not be reimbursed. Tickets/passes may be subject to issuer’s standard
rain-check policies and procedures. NO TRAVEL OR LODGING EXPENSES INCLUDED. All
expenses, travel, and other costs not expressly stated in the package description above are the
sole responsibility of winner. Restrictions, conditions and limitations may apply. Lost, mutilated, or
stolen tickets, vouchers or certificates will not be replaced. By accepting ticket prize, winner agrees
to abide by any terms, conditions and restrictions provided by the ticket and the Race venue.
Sponsor is not responsible if winner does not use ticket on day of Race. Tickets may be subject to
standard rain-check policies and procedures. By accepting this prize and attending the Race and
in-person event, winner agrees to fully comply with terms, conditions and restrictions provided by
the ticket and with all federal, state, local and Daytona International Speedway, LLC guidelines,
regulations and mandates. In addition, by accepting the prize and attending the Race, winner
voluntarily assumes all risk of personal injury and property loss during use of this ticket. Winner
assumes all risks and dangers incidental to the Race that arise prior to, during, or after the Race.
Such risks and dangers include, but are not limited to, the risk of bodily injury or death. Winner
agrees that the Released Parties (as defined below in Section 11) are not liable for injuries resulting
for such foreseeable risks or dangers. Failure to do so will result in forfeiture of this Prize and the
Grand Prize. In the event that the Race is postponed or canceled for any reason or fans are not
allowed to attend or participate in events at the Race, Sponsor will substitute any prize component
for one of equal or greater value. The Released Parties are not responsible if winner does not use
the tickets or attend the in-person event.
An inherent risk of exposure to COVID-19 exists in any public place where people are
present. COVID-19 is an extremely contagious disease that can lead to severe illness and
death. By accepting a prize, winner and winner’s guests voluntarily assume all risks related
to exposure to COVID-19. All applicable federal, state and local taxes, any other expenses
associated with prize acceptance and use not specifically listed herein as being provided, including
ground/air transportation, luggage fees, meals, gratuities, delivery charges, etc., are the
responsibility of each winner.
THIRTY (30) FIRST PRIZES: One (1) $50 autographed Hero card. All details determined by
Sponsor. ARV: $50. Sponsor neither warrants nor represents that prize can be sold or traded for
the stated value; actual value depends on market conditions which fluctuate. Autographs have no
The odds of winning a Sweepstakes Prize depend on the number of eligible entries received during
the Promotion Period.
For All Prizes: Total ARV of All Prizes: up to $11,500. No substitution, exchange or transfer of prize
by any winner. Sponsor reserves the right to substitute any prize for one of equal or greater value.
Winners are responsible for all taxes and fees associated with prize receipt and/or use. Limit: 1
Sweepstakes Prize per person.
9. Publicity: Except where prohibited, participation in the Promotion constitutes entrant’s consent
for Sponsor and its designees to use entrant’s name, prize information, likeness, city and state of
residence for promotional purposes in any media without further consideration.
10. General Conditions: In the event that the operation, security, or administration of the
Promotion is impaired in any way for any reason, including, but, not limited to, fraud, technical
failures, regularly-scheduled maintenance, virus or other technical problem, the Sponsor may, in
its sole discretion, either: (a) suspend the Promotion to address the impairment, then resume the
Promotion in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the
Promotion and award the prizes in a random drawing from among all eligible entries received up to
the time of impairment. The Sponsor reserves the right in its sole discretion to disqualify any
individual it finds to be tampering with the entry process or the operation of the Promotion or to be
acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or
disruptive manner. Any attempt by any person to undermine the legitimate operation of the
Promotion may be a violation of criminal and civil law, and should such an attempt be made, the
Sponsor reserves the right to seek damages from any such person to the fullest extent permitted
by law. The Sponsor’s failure to enforce any term of these Official Rules shall not constitute a
waiver of that provision.
11. Release and Limitations of Liability: Except where prohibited, by participating in the
Promotion, entrants agree to release and hold harmless The Coca-Cola Company, Coca-Cola
bottlers, Burger King Corporation, Daytona International Speedway, LLC, Merkle Inc., and their
respective parents, subsidiaries, affiliates, promotional partners, prize partners, agents and
agencies, and the officers, directors and employees of each of them (the “Released Parties”) from
and against any claim or cause of action arising out of participation in the Promotion or receipt or
use of any prize, including, but not limited to: (a) unauthorized human intervention in the Promotion;
(b) technical errors related to computers, servers, providers, printers or telephone or network lines;
(c) printing errors; (d) errors in the administration of the Promotion or the processing of registrations
and game plays; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property
which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the
Promotion or receipt, use or misuse of any prize. Entrant further agrees that in any cause of action,
the Released Parties’ liability will be limited to the cost of entering and participating in the Promotion
and in no event shall the Released Parties be liable for attorney’s fees. Entrant waives the right to
claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or
indirect damages. If for any reason an entrant’s entry is confirmed to have been erroneously
deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes
entry or Instant Win Game Offer play, if it is possible. If the Promotion has been discontinued for
any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all
eligible entries received up to the date of discontinuance for any prize offered herein. No more
than the stated number of prizes will be awarded. In the event that production, technical, seeding,
programming or any other reasons cause more than the stated number of prizes as set forth herein
to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes
by a random drawing among all legitimate, un-awarded, eligible prize claims.
12. Disputes: Entrant agrees that: (a) any and all disputes, claims and causes of action arising out
of or connected with this Promotion or any prizes awarded shall be resolved individually, without
resort to any form of class action, and exclusively by the United States District Court for the Eastern
District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland
County, Michigan; and (b) any and all claims, judgments and awards shall be limited to actual out-
of-pocket costs incurred, including costs associated with entering any Promotion, but in no event
attorneys’ fees. All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in
connection with the Promotion, shall be governed by, and construed in accordance with, the laws
of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether
of the State of Michigan or any other jurisdiction), which would cause the application of the laws of
any jurisdiction other than the State of Michigan.
13. Entrant’s Personal Information: Information collected from entrants is subject to Sponsor’s
14. Promotion Results: For a winner list, click here. The winner list will be posted after winner
confirmation is complete.
Daytona International Speedway®, DAYTONA® and their respective logos are registered
trademarks and are used with permission.