Coca-Cola – Beats & Buckets – Win a grand prize of a trip for 2 to the NCAA Final Four in San Antonio OR 1 of 200 Instant Win Game prizes

Beats & Buckets Promotion
Official Rules

NO PURCHASE REQUIRED TO ENTER OR WIN. TEXT MESSAGING IS NOT
REQUIRED FOR ENTRY. EACH TEXT MESSAGE SENT OR RECEIVED MAY INCUR
A CHARGE AS PROVIDED IN YOUR RATE PLAN. MESSAGE AND DATA RATES
MAY APPLY. IF YOU REQUEST THE URL BY TEXTING THE “BASKETBALL” EMOJI
TO 26739, YOU ARE PROVIDING SPONSOR AND ADMINISTRATOR EXPRESS,
WRITTEN CONSENT FOR YOU TO RECEIVE UP TO 2 TEXT MESSAGES USING
AUTOMATED TECHNOLOGY IN RESPONSE TO YOUR REQUEST. TEXT
MESSAGING MAY NOT BE AVAILABLE THROUGH ALL WIRELESS CARRIERS.
CONSENT IS NOT REQUIRED TO BUY GOODS AND SERVICES. If you wish to opt
out, text STOP to 26739. Text HELP to 26739 if you would like more information.
Your participation in the Promotion is subject to the Sponsor’s Privacy Policy,
which can be viewed by visiting http://www.coca-cola.com/tcccprivacypolicy, as
well as the Administrator’s Mobile Terms and Conditions, which can be viewed by
visiting http://www.helloworld.com/terms.

1. Eligibility: The Beats & Buckets Promotion (the “Promotion”) is open only to legal residents of
the 50 United States (or the District of Columbia), excluding Alaska who are 18 years of age or
older at the time of entry and full- or part-time students in good standing at one of the participating
colleges or universities. Employees and non-employee workers of The Coca-Cola Company,
Coca-Cola bottlers, HelloWorld, Inc., and their respective parent companies, subsidiaries, affiliates,
agents and those prize providers and agencies that are involved in the development or execution
of this Promotion or any of its materials, and the immediate family (spouse, parents, siblings, and
children) and household members of each such person are not eligible. The Promotion is subject
to all applicable federal, state, and local laws and regulations and is void in Alaska and where
prohibited by law. The Promotion consists of an Instant Win game (the “Instant Win Game”) and a
Sweepstakes (the “Sweepstakes”).

2. Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.
Administrator: HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.

3. Agreement to Official Rules: By participating in the Promotion, entrant fully and unconditionally
agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator,
which are final and binding in all matters related to the Promotion.

4. Promotion Period: The Promotion begins at 12:00 a.m. Eastern Time (“ET”), December 5, 2017
and ends at 11:59 p.m. ET, February 21, 2018 (the “Promotion Period”). Administrator’s computer
is the official time-keeping device for this Promotion.

5. How to Enter: During the Promotion Period, visit cokeplaytowin.com/basketball17 and follow
the links and instructions to complete and submit the registration form, including providing a valid
email address. You also will need to select your college from the drop down list provided. If your
college is not listed, you will choose the “other” category. You will receive 1 Sweepstakes entry and
will proceed to the “poll” question, which you will need to answer, but it’s just for fun and will not
affect whether you win an Instant Win Game prize. Once you complete the poll question, you will
receive 1 Instant Win Game play. You will be instantly notified if you are a potential winner of one
of the Instant Win Game prizes.
The Instant Win Game is not compatible with systems using Opera Web Browsers.
*You may also optionally text the “basketball” emoji to 26739 to receive the Promotion URL. If you
request the URL via text messaging, you agree that you are providing Sponsor and Administrator
express, written consent for you to receive up to 2 text messages using automated technology in
response to your request. Message and data rates apply. Consent is not required to buy goods
and services. If you wish to opt out, text STOP to 26739. Text HELP to 26739 if you would like
more information.
Bonus Entries: After you register, receive one entry, and play the Instant Win Game, you will be
invited to create one short video (not to exceed 60 seconds) of your trick shot (your “Video”) that
may be used to get 10 bonus entries into the Sweepstakes drawing for the Grand Prize. You can
be creative and unique as long as it follows the guidelines and restrictions listed below. Your Video
will be screened for eligibility, but it will not be scored or judged. To be clear, there is no
prize for the best Video. Be sure that you are following @cokemusic on Twitter or Instagram
before you share your Video and continue following at least through 2 weeks after the end of the
promotion Period, as this is how you will be notified if you are the potential Grand Prize winner
based on a bonus entry. Then, share your Video on Twitter or Instagram (depending which handle
you are following) with the hashtag #CokeTrickShotContest (Video and hashtag are your
“Submission”). If it is approved, you will receive 10 bonus entries into the Sweepstakes Grand Prize
drawing and your Video/Submission may appear on the Promotion website in the Video Gallery.
Limit: a maximum of 1 Video and a maximum of 10 bonus entries per person during the Promotion
Period via this method.
a. Twitter: Log into or create your Twitter account. Then, create and Tweet your
Submission. Your account settings must be set to “unprotected” and/or “public” in
order for your Tweets to be viewable by Sponsor and its agents. Creating a Twitter
account is free, but is subject to its terms and conditions (https://twitter.com/tos). If
you post updates to or receive updates from www.twitter.com via SMS from
your wireless phone, message and data rates may apply. Please consult your
wireless-service provider regarding its pricing plans.
b. Instagram: Log into or create your Instagram account. Then create and post your
Submission to your Instagram account. In order for your entry to be valid, your
Instagram profile must be public and thus viewable by the Sponsor and its agents.
If you do not have the Instagram App, you may download it through the application
store on your mobile device. Your post must be consistent with Instagram’s terms
(http://instagram.com/about/legal/terms/#). Posting a Video/Submission on
Instagram requires a mobile device and message and data rates may apply.
By posting your Submission using the promotional hashtag, you agree that it conforms to
the guidelines and content restrictions below and that Sponsor, in its sole discretion, may
remove your Submission and disqualify you from the Sweepstakes/Promotion entirely, or
just disqualify your Submission from earning you any entries, in its sole discretion, if it
believes your Submission fails to conform. Inclusion of your Submission in a gallery, if any,
does not guarantee that you are eligible for the Grand Prize in the Sweepstakes and not
all eligible entries will be included in the gallery.
Guidelines:
 The Submission must be in a format acceptable to the applicable social media
channel;
 The Submission must contain a relevant Video and the promotional hashtag;
 The Submission/Video must be your own, original work;
 The Submission description, if any, must be in English; and
 The Submission cannot have been submitted previously in a promotion of any
kind.
Content Restrictions:
 The Submission must not include any private information of a third party such as
name, address, phone number, or email address;
 Entrant must have permission from all recognizable individuals included in the
Submission (if any) to use their names and likenesses. If requested, entrant must
be able to provide such permissions in a form acceptable to Sponsor;
 If a Submission includes the image of a child who is or appears to be under the
age of 13, the Submission must also include an image of his/her parent/legal
guardian;
 The Submission must not contain material that violates or infringes another’s
rights, including but not limited to privacy, publicity or intellectual property rights,
or that constitutes copyright infringement;
 The Submission must not feature brand names or trademarks other than
those owned by Sponsor, which entrant has a limited license to use to create
and share a Submission for this Sweepstakes/Promotion;
 The Submission must not disparage Sponsor, any listed entity, Administrator or
any other person or party affiliated with the promotion and administration of the
Sweepstakes or the overall Promotion;
 The Submission must be entrant’s own work;
 The Submission must not contain material that Sponsor deems to be dangerous,
inappropriate, indecent, obscene, hateful, tortious, defamatory, slanderous or
libelous;
 The Submission must not contain material that Sponsor deems to promote bigotry,
racism, hatred or harm against any group or individual or to promote discrimination
based on race, gender, religion, nationality, disability, sexual orientation or age;
and
 The Submission must not contain material that is unlawful, in violation of or
contrary to the laws or regulations in any jurisdiction where Submission is created.
Sharing a Submission using the promotional hashtag constitutes entrant’s consent to give Sponsor
and its promotional partners a royalty-free, irrevocable, transferable, assignable, perpetual, nonexclusive
license to use, reproduce, modify, publish, create derivative works from, and display such
Submission in whole or in part, on a worldwide basis, and to incorporate it into other works, in any
form, media or technology now known or later developed, including for promotional or marketing
purposes. If requested, entrant will sign any documentation that may be required for Sponsor or
its designees to make use of the non-exclusive rights entrant is granting to use the Submission or
any portion thereof.
Limit: 1 Sweepstakes entry and 1 Instant Win Game play per person per day during the Promotion
Period, and a maximum of the 10 bonus entries for sharing one Video on social media. Multiple
participants are not permitted to share the same email address or social media account. Any
attempt by any participant to obtain more than the stated number of entries/plays by using
multiple/different email addresses, identities, registrations or logins, social media accounts, or any
other methods will void that participant’s entries/plays and that participant may be disqualified. Any
use of robotic, repetitive, automatic, programmed or similar entry/play methods or agents
(including, but not limited to, sweepstakes entry services) will void all entries/plays by that entrant.
In the event of a dispute as to any online entry/play, the authorized account holder of the email
address or social media account used to enter/play will be deemed to be the entrant. The
“authorized account holder” is the natural person assigned an email address or social media
account by an Internet access provider, online service provider or other organization responsible
for assigning email addresses for the domain associated with the submitted address or the social
media account. Potential winners may be required to show proof of being authorized account
holders.
6. ALL POTENTIAL INSTANT WIN GAME WINNERS AND SWEEPSTAKES WINNER ARE
SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE
FINAL AND BINDING IN ALL MATTERS RELATED TO THE PROMOTION. AN ENTRANT IS
NOT A WINNER OF ANY PRIZE, EVEN IF THE INSTANT WIN GAME OR SWEEPSTAKES
SHOULD SO INDICATE OR EVEN IF ENTRANT RECEIVES AN EMAIL MESSAGE SAYING HE
OR SHE WON, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY, AND THE POTENTIAL
INSTANT WIN GAME WINNER AND/OR POTENTIAL SWEEPSTAKES WINNER HAVE BEEN
VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE.
SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU
OF ITS VALIDATION PROCESS. ANY PLAY THAT OCCURS AFTER THE INSTANT WIN GAME
SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A DEFECTIVE PLAY, IS VOID, AND
WILL NOT BE HONORED.
7. Promotion Prize Selection and Verification of Potential Winners: Potential winners must
comply with all terms and conditions of these Official Rules. Winning is contingent upon fulfilling all
requirements. Administrator is an independent judging organization whose decisions as to the
administration and operation of the Promotion and the selection of potential winners are final and
binding in all matters related to the Promotion. For the Instant Win Game: There will be 200 random,
computer-generated winning times during the Promotion Period, 1 for each of the Instant Win Game
prizes below. If you are the first player to play the Promotion at or after one of the randomlygenerated
times, you will be a potential instant winner of the prize indicated. For the Sweepstakes:
Administrator will randomly select the potential Sweepstakes winner on or around February 26,
2018, from all eligible entries received. The potential winner will be notified by email, mail or phone,
or via social media on the account used to participate if the winner entered via the Bonus Entries
method. If so, he or she will be notified via direct message (or public message, if necessary) from
@cokemusic and will be directed to take the next steps required to claim the Grand Prize. For All
Potential Winners: Except where prohibited, the potential Grand Prize winner (or parent/legal
guardian if winner is a minor in his/her state of residence) will be required to sign and return to
Administrator, within 5 days of the date notice or attempted notice is sent, a Declaration of
Compliance, Liability and Publicity Release (“Declaration”) in order to claim his/her prize and to
fulfill any such other requirements as determined by Administrator. If the potential Grand Prize
winner cannot be contacted, or fails to sign and return the Declaration or provide any other
requested information within the required time period, he/she forfeits the prize. In the event that the
potential Grand Prize winner is disqualified for any reason, Administrator will award the Grand Prize
to an alternate winner in a random drawing from among all remaining eligible entries, up to 3
alternates, if time permits. If the alternate potential winners are disqualified, the Grand Prize will
not be awarded. First Prizes will be fulfilled at the time of the Instant Win, via mobile device and/or
email. Unclaimed or forfeited First prizes will remain unawarded.
8. Prizes:
a. Sweepstakes Prize:
1 GRAND PRIZE: A trip for 2 to the NCAA Final Four in San Antonio, TX on 3/30/18.
Approximate Retail Value (“ARV”): $8,700.
A trip package for winner and one guest to San Antonio, TX consisting of round trip, coachclass
air transportation for 2 from a major airport near winner’s home (determined by
Sponsor in its sole discretion); 4 nights’ accommodations at Sponsor’s choice of hotel
(single room, double occupancy); 2 tickets to the NCAA Final Four concert, tentatively
scheduled for March 31, 2018 with short meet and greet opportunity; 2 tickets to the games
on March 31, 2018 and April 2, 2018; $250 spending money that may be used for ground
transportation, terms and conditions apply; a check for $2,592 for the winner that may be
used toward taxes; and travel agent services. Seating for games and concert determined
by Sponsor in its sole discretion. Travel must take place on the dates specified by Sponsor
and surrounding the planned events or winner will forfeit the prize. Winner and guest must
travel together and on same itinerary. Travel must be round trip. Sponsor will determine
airline and flight itinerary in its sole discretion. No refund or compensation will be made in
the event of the cancellation or delay of any flight. Travel is subject to the terms and
conditions set forth in these Official Rules, and those set forth by the Sponsor’s airline
carrier of choice as detailed in the passenger ticket contract. If trip destination is less than
250 miles from the winner’s residence, winner will be provided $200 in spending money for
driving expenses in lieu of air transportation. Sponsor is not responsible if any scheduled
game, concert, or other event is delayed, postponed or cancelled for any reason and
winner will not be reimbursed. Tickets may be subject to issuer’s standard rain-check
policies and procedures. All expenses, travel, and other costs not expressly stated in the
package description above are the sole responsibility of winner. If winner is a minor (as
determined by his/her state of residence), winner’s guest must be winner’s parent/legal
guardian. If winner’s guest is a minor (as determined by his/her state of residence), winner
must be minor’s parent/legal guardian and must complete required paperwork on behalf of
minor, as applicable. Travel companion must execute liability/publicity releases prior to
issuance of prize documents. Restrictions, conditions and limitations may apply. Lost,
mutilated, or stolen tickets, vouchers or certificates will not be replaced. By accepting ticket
prize, winner agrees to abide by any terms, conditions and restrictions provided by the
ticket. Sponsor is not responsible if winner does not use ticket on day of applicable event.
The ARV of travel may vary based on airfare fluctuations and distance between departure
and destination. Winner will not receive difference between actual and approximate retail
value.

The odds of winning the Sweepstakes Prize depend on the number of eligible entries
received during the Promotion Period.
b. Instant Win Game Prizes:
200 FIRST PRIZES: A $10 music gift card, awarded as a digital code, terms and conditions
apply. ARV: $10.
Sponsor and Administrator are not responsible for complaints or issues regarding digital
codes/certificates (claims that digital code/certificate is invalid, insufficient, etc.) and winner
should address any such issues with the issuer of the digital code/certificate.
The odds of winning an Instant Win Game prize depend on the number of prizes available
divided by the number of eligible Instant Win Game plays.
For All Prizes: No substitution, exchange or transfer of prize by any winner. Sponsor reserves the
right to substitute any prize or prize component for one of equal or greater value. Winners are
responsible for all taxes and fees associated with prize receipt and/or use. Limit: 1 Sweepstakes
Prize and 1 Instant Win Game Prize per person. Total ARV of all prizes: $10,700.
9. Publicity: Except where prohibited, participation in the Promotion constitutes entrant’s consent
for Sponsor and its designees to use entrant’s name, prize information, Video, likeness, city and
state of residence for promotional purposes in any media without further consideration.
10. General Conditions: In the event that the operation, security, or administration of the
Promotion is impaired in any way for any reason, including, but, not limited to, fraud, technical
failures, regularly-scheduled maintenance, virus or other technical problem, the Sponsor may, in
its sole discretion, either: (a) suspend the Promotion to address the impairment, then resume the
Promotion in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the
Promotion and award the prizes in a random drawing from among all eligible entries received up to
the time of impairment. The Sponsor reserves the right in its sole discretion to disqualify any
individual it finds to be tampering with the entry process or the operation of the Promotion or to be
acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or
disruptive manner. Any attempt by any person to undermine the legitimate operation of the
Promotion may be a violation of criminal and civil law, and, should such an attempt be made, the
Sponsor reserves the right to seek damages from any such person to the fullest extent permitted
by law. The Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver
of that provision.
11. Release and Limitations of Liability: Except where prohibited, by participating in the
Promotion, entrants agree to release and hold harmless The Coca-Cola Company, Coca-Cola
bottlers, Twitter, Inc., Instagram, LLC, HelloWorld, Inc., and their respective parents, subsidiaries,
affiliates, promotional partners, prize partners, agents and agencies, and the officers, directors and
employees of each of them (the “Released Parties”) from and against any claim or cause of action
arising out of participation in the Promotion or receipt or use of any prize, including, but not limited
to: (a) unauthorized human intervention in the Promotion; (b) technical errors related to computers,
servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the
administration of the Promotion or the processing of registrations and game plays; (e) late, lost, or
undeliverable mail; or (f) injury or damage to persons or property which may be caused, directly or
indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt, use or misuse
of any prize. Entrant further agrees that in any cause of action, the Released Parties’ liability will
be limited to the cost of entering and participating in the Promotion and in no event shall the
Released Parties be liable for attorney’s fees. Entrant waives the right to claim any damages
whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If for
any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise
destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry or Instant Win Game
play, if it is possible. If the Promotion has been discontinued for any reason, Sponsor, in its sole
discretion, may elect to hold a random drawing from among all eligible entries received up to the
date of discontinuance for any prize offered herein. No more than the stated number of prizes will
be awarded. In the event that production, technical, seeding, programming or any other reasons
cause more than the stated number of prizes as set forth herein to be available and/or claimed,
Sponsor reserves the right to award only the stated number of prizes by a random drawing among
all legitimate, un-awarded, eligible prize claims.
12. Dispute Resolution: You agree that any claim or dispute at law or equity that has arisen or
may arise relating in any way to or arising out of the Sweepstakes, the Official Rules, or the
Sponsor’s and/or Administrator’s Privacy Policy (including Mobile Terms and Conditions) will be
resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read
this section carefully. It affects your rights and will have a substantial impact on how claims you
and we have against each other are resolved.
You agree that whenever you have a disagreement with Administrator or Sponsor arising out of,
connected to, or in any way related to the Sweepstakes, the Official Rules, or the Sponsor’s and/or
Administrator’s Privacy Policy (including Mobile Terms and Conditions), you will send a written
notice to the Administrator (“Demand”). You agree that the requirements of this Dispute Resolution
section will apply even to disagreements that may have arisen before you accepted these Official
Rules or the Sponsor’s and/or Administrator’s Privacy Policy (including Mobile Terms and
Conditions). You must send the Demand to the following address (the “Notice Address”): Legal
Department, HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075. You agree that
you will not take any legal action, including filing a lawsuit or demanding arbitration, until 10
business days after you send a Demand. If the disagreement stated in the Demand is not resolved
to your satisfaction within 10 business days after it is received, and you intend on taking legal
action, you agree that you will file a demand for arbitration with the American Arbitration Association
(the “Arbitrator”). This arbitration provision limits the ability of you, Administrator, and Sponsor to
litigate claims in court and you, Administrator, and Sponsor each agree to waive your respective
rights to a jury trial or a state or federal judge. You agree that you will not file any lawsuit against
Administrator or Sponsor in any state or federal court. You agree that if you do sue in state or
federal court, and Administrator or Sponsor brings a successful motion to compel arbitration, you
must pay all fees and costs incurred by Administrator and Sponsor in court, including reasonable
attorney’s fees. For any such filing of a demand for arbitration, you must effect proper service under
the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason,
the American Arbitration Association is unable to conduct the arbitration, you may file your case
with any national arbitration company. The Arbitrator shall apply the AAA Consumer Arbitration
Rules effective September 1, 2014 (and as may be amended) and as modified by the agreement
to arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and
exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The Federal
Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation
and enforcement of the agreement to arbitrate. The place of arbitration shall be Oakland County,
Michigan.
You agree that you will not file a class action or collective action against Administrator or Sponsor,
and that you will not participate in a class action or collective action against them. You agree that
you will not join your claims to those of any other person. Notwithstanding any other provision in
the Official Rules, or the Sponsor’s and/or Administrator’s Privacy Policy (including Mobile Terms
and Conditions), if this class action waiver is invalidated, then the agreement to arbitrate is null and
void, as though it were never entered into, and any arbitration dispute at that time will be dismissed
without prejudice and may be refiled in a court. Under no circumstances do you, Administrator, or
Sponsor agree to class or collective procedures in arbitration or the joinder of claims in arbitration.
Administrator and Sponsor agree that we will submit all disputes with you to arbitration before the
Arbitrator.
All issues and questions concerning the construction, validity, interpretation and enforceability of
these Official Rules, or the rights and obligations of the entrant, Administrator, and Sponsor in
connection with the Instant Win Game, or any claim or dispute that has arisen or may arise between
you, Administrator and Sponsor, shall be governed by, and construed in accordance with, the laws
of the State of Michigan without giving effect to any choice of law or conflict of law rules.
13. Promotion Results: For information about the Grand Prize winner, visit http://bit.ly/2APOVs4.
The winner list will be posted after winner confirmation is complete.