Coca-Cola – Backyard – Win prepaid card that may be used to purchase a “Backyard Makeover” Approximate Retail Value (“ARV”) $5000.

Coca-Cola Backyard Sweeps
Official Rules
1. Eligibility: The Coca-Cola Backyard Sweeps (the “Sweepstakes”) is open only to legal
residents of Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania
who are 18 years of age or older at the time of entry. Employees and non-employee
workers of The Coca-Cola Company, Coca-Cola bottlers, Wakefern Food Corp. and its
cooperative members, Merkle Inc., and their respective parent companies, subsidiaries,
affiliates, members, promotional partners, and agents and those prize providers and
agencies that are involved in the development or execution of this Sweepstakes or any of
its materials, and the immediate family (spouse, parents, siblings, and children) and
household members of each such person are not eligible. The Sweepstakes is subject to
all applicable federal, state, and local laws and regulations and is void outside of the listed
states and where prohibited by law.
2. Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.
Administrator: Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Agreement to Official Rules: By participating in the Sweepstakes, entrant fully and
unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor
and Administrator, which are final and binding in all matters related to the Sweepstakes.
4. Promotion Period: The Sweepstakes begins at 12:00 a.m. Eastern Time (“ET”), July 26,
2020, ends at 11:59 p.m. ET, September 5, 2020 (the “Promotion Period”), and is
comprised of 6 weekly entry periods (each a “Weekly Entry Period”) as set forth in the table
Weekly Entry
Begins at
12:00 a.m. ET
Ends at 11:59
p.m. ET on:
Number of First
Drawing Date:
1 7/26/20 8/1/20 10 8/3/20
2 8/2/20 8/8/20 10 8/10/20
3 8/9/20 8/15/20 10 8/17/20
4 8/16/20 8/22/20 10 8/24/20
5 8/23/20 8/29/20 10 8/31/20
6 8/30/20 9/5/20 10 9/8/20
Administrator’s computer is the official time-keeping device for this Sweepstakes.
5. How to Enter: There are 2 ways to enter:
a) Text Message Method of Entry: During the Promotion Period, using your 2-way text-
messaging-capable device (each a “Device”), text the keyword BACKYARD to the
short code 26739. Then, input the requested information to confirm your date of birth.
If you are eligible, you will receive 1 entry into the Sweepstakes per text entry per day.
If you wish to opt out, text STOP to 26739. Text HELP to 26739 if you would like
more information. Send questions to By
texting BACKYARD to 26739, you agree that you are providing Sponsor and
Administrator express, written consent for you to receive up to 7 text messages using
automated technology in response to your entry related to the Coca-Cola Backyard
If you enter the Sweepstakes by text message, your wireless service provider’s text
message and data rates apply. Entrants should consult their wireless service
provider’s pricing plan for details. You agree to incur any and all charges demanded
by your wireless carrier. The Device that is used must be capable of sending and
receiving text messages. Entrants should check their Device’s features to see if they
have that capability and check the Device manual for specific use instructions. Entry
via text messaging may be limited and may not be available through all wireless
carriers or on all handsets. Supported carriers include AT&T , T-Mobile, Verizon
Wireless, U.S. Cellular, Sprint, Boost Mobile, Alltel, Cincinnati Bell, Cricket, and Metro
PCS. Consent is not required to buy goods and services. Your participation in
the Sweepstakes is subject to the Sponsor’s Privacy Policy, which can be viewed
by visiting, as well as the
Administrator’s Mobile Terms and Conditions, which can be viewed by visiting
b) Online Alternate Method of Entry: During the Promotion Period, visit and follow the links and instructions to complete
and submit the registration form, including providing a valid home address. P.O. Boxes
are not permitted. You automatically will receive 1 entry into the Sweepstakes.
Limit: 1 Sweepstakes entry per person per day during the Promotion Period, regardless of
method of entry. Multiple participants are not permitted to share the same email address
or Device. Any attempt by any participant to obtain more than 1 entry per day by using
multiple/different email addresses, Devices, identities, registrations or logins, or any other
methods will void that participant’s entries and that participant may be disqualified from the
Sweepstakes. Any use of robotic, repetitive, automatic, programmed or similar entry
methods or agents (including, but not limited to, sweepstakes entry services) will void all
entries by that entrant. In the event of a dispute as to any entry, the authorized account
holder of the Device or email address used to enter will be deemed to be the entrant. The
“authorized account holder” is the natural person assigned an email address by an Internet
access provider, online service provider or other organization responsible for assigning
email addresses for the domain associated with the submitted address. Otherwise, the
“authorized account holder” of a Device is the natural person in whose name the Device
has been issued and the services are billed. Potential winners may be required to show
proof of being the authorized account holders.
6. Drawings: Administrator is an independent judging organization whose decisions as to the
selection of the potential winners are final and binding. On or about the dates set forth in
the table above, Administrator will select the names of the potential First Prize winners in
a random drawing of all eligible entries received for the applicable Entry Period (10 First
Prizes per Entry Period) Non-winning entries will carry over into subsequent Entry Period
drawings. Then, on or around September 9, 2020, Administrator will select the name of the
potential Grand Prize winner in a random drawing of all eligible entries received during the
entire Promotion Period. The odds of winning a prize depend on the number of eligible
entries received for the applicable prize (as well as those that carried over, as applicable)
during the Promotion Period.
7. Requirements of Potential Winners: Potential winners must continue to comply with the
Official Rules. Winning is contingent upon fulfilling all requirements. If a potential winner
entered via text messaging, he/she will be notified by phone and/or text message at the
phone number of the Device used to enter the Sweepstakes and he/she must respond
within 5 days with the requested contact and mailing information or forfeit the applicable
prize. If a potential winner entered online, he/she will be contacted by email, mail, or phone.
The potential Grand Prize winner will be required to sign and return to Administrator, within
5 days of the date notice or attempted notice is sent, a Declaration of Compliance, Liability
& Publicity Release (“Declaration”) in order to claim his/her prize and to fulfill any such
other requirements as determined by Administrator. In the event that any potential winner
cannot be contacted, fails to complete the Declaration or provide any additional information
in the required time frame (as applicable), forfeits the prize, or is disqualified for any reason,
Administrator will select an alternate potential winner in a random drawing from among all
remaining eligible entries, up to 3 alternates. If the alternate potential winners are
disqualified, the applicable prize will not be awarded. Prizes will be fulfilled approximately
12 to 14 weeks after the conclusion of the Sweepstakes.
8. Prizes:
1 GRAND PRIZE: A $5,000 prepaid card that may be used to purchase a “Backyard
Makeover.” All details determined by Sponsor in its sole discretion, terms and conditions
apply. Approximate Retail Value (“ARV”): $5,000.
60 FIRST PRIZES (1 per Entry Period): “A Week of Free Groceries” fulfilled as $200 in
ShopRite gift cards. All details determined by Sponsor in its sole discretion, terms and
conditions apply. ARV: $200.
Restrictions, conditions and limitations may apply. Lost, mutilated, or stolen prepaid cards,
gift cards, vouchers, or certificates will not be replaced.
For All Prizes: No substitution, exchange or transfer of any prize by any winner. Sponsor
reserves the right to substitute any prize or prize component for one of equal or greater
value. Each winner is responsible for all taxes and fees associated with prize receipt and/or
use. Limit: Up to 1 Grand Prize and 1 First Prize per person. Total ARV of all prizes:
9. Publicity: Except where prohibited, participation in the Sweepstakes constitutes entrant’s
consent for Sponsor and its designees to use entrant’s name, likeness, prize information,
city and state of residence video, voice, any comments, testimonials or other feedback
related to prize or Sweepstakes experience, whether written or oral, for promotional
purposes in any media without further consideration.
10. General Conditions: In the event that the operation, security, or administration of the
Sweepstakes is impaired in any way for any reason, including, but, not limited to, fraud,
outbreak of widespread illness, pandemic, or other similar occurrence, virus, or other
technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the
Sweepstakes to address the impairment and then resume the Sweepstakes in a manner
that best conforms to the spirit of these Official Rules; or (b) cancel the Sweepstakes and,
in its discretion, award the prizes in a random drawing from among all eligible entries
received up to the time of the impairment. The Sponsor reserves the right in its sole
discretion to disqualify any individual it finds to be tampering with the entry process or the
operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any
other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person
to undermine the legitimate operation of the Sweepstakes may be a violation of criminal
and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek
damages from any such person to the fullest extent permitted by law. The Sponsor’s failure
to enforce any term of these Official Rules shall not constitute a waiver of that provision.
11. Release and Limitations of Liability: Except where prohibited, by participating in the
Sweepstakes, entrants agree to release and hold harmless The Coca-Cola Company,
Coca-Cola bottlers, Wakefern Food Corp. and its cooperative members, Merkle Inc., and
their respective parents, subsidiaries, affiliates, members, promotional partners, prize
partners, agents and agencies, and the officers, directors and employees of them (the
“Released Parties”) from and against any claim or cause of action arising out of
participation in the Sweepstakes or receipt or use of any prize, including, but not limited to:
(a) unauthorized human intervention in the Sweepstakes; (b) technical errors related to
computers, servers, providers, printers or telephone, cellular networks, or network lines;
(c) printing errors or human error; (d) errors in the administration of the Sweepstakes or
the processing of entries; (e) late, lost, or undeliverable mail; or (f) injury or damage to
persons or property which may be caused, directly or indirectly, in whole or in part, from
entrant’s participation in the Sweepstakes or receipt of any prize. Entrant further agrees
that in any cause of action, the Released Parties’ liability will be limited to the cost of
entering and participating in the Sweepstakes and in no event shall the Released Parties
be liable for attorney’s fees. Entrant waives the right to claim any damages whatsoever,
including, but not limited to, punitive, consequential, direct, or indirect damages. If, for any
reason, an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise
destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry, if it is
possible. If the Sweepstakes, or any part of it, is discontinued for any reason, Sponsor, in
its sole discretion, may elect to hold a random drawing from among all eligible entries
received up to the date of discontinuance for any prize offered herein. No more than the
stated number of prizes will be awarded. In the event that production, technical, seeding,
programming or any other reasons cause more than the stated number of prizes as set
forth herein to be available and/or claimed, Sponsor reserves the right to award only the
stated number of prizes by a random drawing among all legitimate, un-awarded, eligible
prize claims.
12. Dispute Resolution: You agree that any claim or dispute at law or equity that has arisen
or may arise relating in any way to or arising out of the Sweepstakes, the Official Rules, or
the Sponsor’s and/or Administrator’s Privacy Policy (including Mobile Terms and
Conditions) will be resolved in accordance with the provisions set forth in this Dispute
Resolution section. Please read this section carefully. It affects your rights and will have a
substantial impact on how claims you and we have against each other are resolved.
You agree that whenever you have a disagreement with Administrator or Sponsor arising
out of, connected to, or in any way related to the Sweepstakes, the Official Rules, or the
Sponsor’s and/or Administrator’s Privacy Policy (including Mobile Terms and Conditions),
you will send a written notice to the Administrator (“Demand”). You agree that the
requirements of this Dispute Resolution section will apply even to disagreements that may
have arisen before you accepted these Official Rules or the Sponsor’s and/or
Administrator’s Privacy Policy (including Mobile Terms and Conditions). You must send the
Demand to the following address (the “Notice Address”): Legal Department, Merkle Inc.,
3000 Town Center, Suite 2100, Southfield, MI 48075. You agree that you will not take any
legal action, including filing a lawsuit or demanding arbitration, until 10 business days after
you send a Demand. If the disagreement stated in the Demand is not resolved to your
satisfaction within 10 business days after it is received, and you intend on taking legal
action, you agree that you will file a demand for arbitration with the American Arbitration
Association (the “Arbitrator”). This arbitration provision limits the ability of you,
Administrator, and Sponsor to litigate claims in court and you, Administrator, and Sponsor
each agree to waive your respective rights to a jury trial or a state or federal judge. You
agree that you will not file any lawsuit against Administrator or Sponsor in any state or
federal court. You agree that if you do sue in state or federal court, and Administrator or
Sponsor brings a successful motion to compel arbitration, you must pay all fees and costs
incurred by Administrator and Sponsor in court, including reasonable attorney’s fees. For
any such filing of a demand for arbitration, you must effect proper service under the rules
of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason,
the American Arbitration Association is unable to conduct the arbitration, you may file your
case with any national arbitration company. The Arbitrator shall apply the AAA Consumer
Arbitration Rules effective September 1, 2014 (and as may be amended) and as modified
by the agreement to arbitrate in this Dispute Resolution section. You agree that the
Arbitrator will have sole and exclusive jurisdiction over any dispute you have with
Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of
arbitration agreements and governs the interpretation and enforcement of the agreement
to arbitrate. The place of arbitration shall be Oakland County, Michigan.
You agree that you will not file a class action or collective action against Administrator or
Sponsor, and that you will not participate in a class action or collective action against them.
You agree that you will not join your claims to those of any other person. Notwithstanding
any other provision in the Official Rules, or the Sponsor’s and/or Administrator’s Privacy
Policy (including Mobile Terms and Conditions), if this class action waiver is invalidated,
then the agreement to arbitrate is null and void, as though it were never entered into, and
any arbitration dispute at that time will be dismissed without prejudice and may be refiled
in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or
collective procedures in arbitration or the joinder of claims in arbitration. Administrator and
Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.
All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the entrant,
Administrator, and Sponsor in connection with the Sweepstakes, or any claim or dispute
that has arisen or may arise between you, Administrator and Sponsor, shall be governed
by, and construed in accordance with, the laws of the State of Michigan without giving
effect to any choice of law or conflict of law rules.
This arbitration provision shall survive conclusion, modification or termination of the
Sweepstakes and suspension, revocation, closure, modification, or amendments to the
Official Rules, the Administrator’s Mobile Terms and Conditions, and any aspect of the
relationship of the parties relating to or arising from participation in the Sweepstakes.
13. Winner List: For a winner list, visit The winner list will be posted
after winner confirmation is complete.