Coca-Cola – a trip for 2 to a Lady Antebellum Concert valued at $5,550 and more INSTANT win prizes !

NO PURCHASE REQUIRED TO ENTER OR WIN. TEXT MESSAGING IS NOT REQUIRED FOR ENTRY.

EACH TEXT MESSAGE SENT OR RECEIVED MAY INCUR A CHARGE AS PROVIDED IN YOUR RATE PLAN. MULTIPLE MESSAGES MAY BE SENT FOR EACH QUERY. MESSAGE AND DATA RATES MAY APPLY. IF YOU ENTER VIA TEXT MESSAGING, THAT YOU ARE PROVIDING SPONSOR AND ADMINISTRATOR EXPRESS, WRITTEN CONSENT FOR YOU TO RECEIVE UP TO 6 TEXT MESSAGES USING AUTOMATED TECHNOLOGY IN RESPONSE TO YOUR ENTRY. TEXT MESSAGING MAY NOT BE AVAILABLE THROUGH ALL WIRELESS CARRIERS. CONSENT IS NOT REQUIRED TO BUY GOODS AND SERVICES.

1. ELIGIBILITY

Coca-Cola Freestyle Lady Antebellum Instant Win and Sweepstakes is open only to legal residents of the 48 contiguous United States (or D.C.) who are 18 years of age or older at the time of entry.

The Promotion consists of an Instant Win game and a Sweepstakes

2. PROMOTION PERIOD

The Promotion begins at 12:00 a.m. Eastern Time , February 2, 2015 and ends at 11:59 p.m. ET, March 31, 2015 . Administrator’s computer is the official time-keeping device for this Promotion.

3. HOW TO ENTER

There are 2 ways to enter:

a) TEXT – MESSAGING ENTRY

During the Promotion Period, using a two-way text-messaging capable device (each a “Device”), text LADYA to the short code 26739.

Then, input the Retailer location advertising the Sweepstakes and the requested information to confirm your date of birth. If you are eligible, you will receive 1 Sweepstakes entry into the applicable Retailer Grand Prize drawing, 1 Sweepstakes entry for all other Sweepstakes prizes, and 1 Instant Win Game play. If you wish to opt out, text STOP to 26739. Text HELP to 26739 if you would like more information. Send questions to questions@eprizefulfillment.com. By texting the LADYA to 26739, you agree that you are providing Sponsor and Administrator express, written consent for you to receive up to 6 text messages using automated technology in response to your entry related to the Coca-Cola Freestyle Lady Antebellum Instant Win and Sweepstakes. If you are a potential winner of an Instant Win Game prize, the return text message that you receive will contain detailed prize claim instructions. Message and data rates may apply. Check your owner’s manual for specific text-messaging instructions. Text messaging may not be available through all wireless carriers. Supported carriers include AT&T™, T-Mobile, Verizon Wireless, U.S. Cellular, Sprint, Boost Mobile, Alltel, Cincinnati Bell, Cricket, and Metro PCS. Consent is not required to buy goods and services. Your participation in the Promotion is subject to the Sponsor’s Privacy Policy, which can be viewed by visiting http://www.coca-cola.com/tcccprivacypolicy.

b) FREE ONLINE ENTRY

To enter without text messaging, during the Promotion Period, visit www.cokeplaytowin.com/ladya and follow the links and instructions to complete and submit the registration form, including providing a valid email address. You will also be required to provide your Retailer. You will receive 1 Sweepstakes entry into the applicable Retailer Grand Prize drawing, 1 Sweepstakes entry for all other Sweepstakes prizes, and will advance to the Instant Win Game page where you will receive 1 Instant Win Game play. You will be instantly notified if you are a potential winner of 1 of the Instant Win Game prizes. The Instant Win Game is not compatible with systems using Opera Web Browsers.

Limit: 1 Sweepstakes entry and 1 Instant Win Game play per person per day during the Promotion Period, regardless of method, Retailer, or combination of methods of entry. Multiple participants are not permitted to share the same email address or Device. Any attempt by any participant to obtain more than the stated number of entries/plays by using multiple/different email addresses, Devices, identities, registrations or logins, or any other methods will void that participant’s entries/plays and that participant may be disqualified. Any use of robotic, repetitive, automatic, programmed or similar entry/play methods or agents (including, but not limited to, sweepstakes entry services) will void all entries/plays by that entrant. In the event of a dispute as to any entry/play, the authorized account holder of the email address or Device used to enter/play will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Otherwise, the “authorized account holder” of a Device is the natural person in whose name the Device has been issued and the services are billed. Potential winners may be required to show proof of being authorized account holders.

4. PROMOTION PRIZE SELECTION AND VERIFICATION OF POTENTIAL WINNERS

Potential winners must comply with all terms and conditions of these Official Rules. Winning is contingent upon fulfilling all requirements. Administrator is an independent judging organization whose decisions as to the administration and operation of the Promotion and the selection of potential winners are final and binding in all matters related to the Promotion. For the Instant Win Game: There will be 25,000 random, computer-generated winning times during the Promotion Period. If you are the first player to play the Promotion at or after one of the randomly-generated times, you will be a potential instant winner of the prize indicated. For the Sweepstakes: Administrator will randomly select the potential Sweepstakes winners on or around April 1, 2015 from all eligible entries received. The potential winners will be notified by email, Device, mail or phone. For All Potential Winners: Any potential winner who entered via text messaging will be notified by phone and/or text message at the phone number of the Device used to enter the Promotion.

Potential winners of any prize who entered via text messaging must visit the specified website within 72 hours of receiving the win notification text message to complete an online prize fulfillment form. Potential First and Second Prize winners who entered online will be required to provide mailing address (No P.O. Boxes) within 24 hours for prize fulfillment purposes. Except where prohibited, each potential Sweepstakes Grand Prize winner (or parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return to Administrator, within 5 days of the date notice or attempted notice is sent, a Declaration of Compliance, Liability and Publicity Release (“Declaration”) in order to claim his/her prize and to fulfill any such other requirements as determined by Administrator. If any potential winner cannot be contacted, fails to complete the online fulfillment form (applicable to entrants via text messaging only), or fails to sign and return the Declaration (applicable for Sweepstakes Grand Prize winners only) or mailing address (applicable for First and Second Prize winners only) within the required time period, or if prize is returned as undeliverable, he/she forfeits the prize. In the event that a potential Sweepstakes Grand Prize winner is disqualified for any reason, Administrator will award the applicable prize to an alternate winner in a random drawing from among all remaining eligible entries, up to 3 alternates. If the alternate potential winners are disqualified, the applicable prize will not be awarded. Unclaimed First, Second, and Third Prizes will remain un-awarded.

5. PRIZES

a. SWEEPSTAKES PRIZES :

5 SWEEPSTAKES GRAND PRIZES (1 awarded for each of the 5 Retailers):

Trip for 2 to winner’s choice of a Lady Antebellum concert during the Lady Antebellum Wheels Up 2015 Tour within the contiguous United States. Each trip package consisting of: (i) round trip, coach-class air transportation for 2 from a major airport near winner’s home (determined by Sponsor in its sole discretion); (ii) 2 nights’ accommodations at Sponsor’s choice of hotel (single room, double occupancy); (iii) 2 tickets to the winner’s choice of a Lady Antebellum concert (seat locations to be determined by Sponsor in its sole discretion); (iv) round trip airport transfers in destination city; and (v) a $500 gift card (terms and conditions apply); and (vi) travel agent services. Winner must complete the trip within 1 year from the drawing date or prize will be forfeited. Winner must book trip at least 21 days prior to departure. Travel subject to availability and blackout dates. Travel must be round trip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in these Official Rules, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. If trip destination is less than 250 miles from the winner’s residence, winner will be provided $200 in spending money for driving expenses in lieu of air transportation. The Released Parties are not responsible if any scheduled event is delayed, postponed or cancelled for any reason and winner will not be reimbursed for tickets. Tickets may be subject to issuer’s standard rain-check policies and procedures. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner. If winner is a minor (as determined by his/her state of residence), one of winner’s guests must be winner’s parent/legal guardian. If one of winner’s guest is a minor (as determined by his/her state of residence), winner must be minor’s parent/legal guardian and must complete required paperwork on behalf of minor, as applicable. Travel companions must execute liability/publicity releases prior to issuance of prize documents. Restrictions, conditions and limitations may apply. Lost, mutilated, or stolen tickets, vouchers or certificates will not be replaced. By accepting ticket prize, winner agrees to abide by any terms, conditions and restrictions provided by the ticket. Sponsor is not responsible if winner does not use ticket on day of event. Approximate Retail Value (“ARV”): $5,550. The ARV of travel may vary based on airfare fluctuations and distance between departure and destination. Winner will not receive difference between actual and ARV.

• 425 FIRST PRIZES:
Deluxe Lady Antebellum 747 CD. ARV: $17.99

• 225 SECOND PRIZES:

Autographed Lady Antebellum photograph. ARV: $10. The odds of winning a Sweepstakes Grand Prize depend on the number of eligible entries received for the applicable Retailer drawing pool during the Promotion Period. The odds of winning a First or Second Prize depends on the number of eligible entries received during the Promotion Period and across all Retailer drawing pools.

b. INSTANT WIN GAME PRIZES

• 25,000 THIRD PRIZES:

Universal Music Group song download for the Lady Antebellum “Freestyle” song (terms and conditions apply). The Released Parties are not responsible for complaints or issues regarding codes (claims that code is invalid, insufficient, etc.) and winner should address any such issues with the issuer of the code. ARV: $1. The odds of winning an Instant Win Game prize depend on the number of prizes available divided by the number of eligible Instant Win Game plays. For All Prizes: No substitution, exchange or transfer of prize by winner. Sponsor reserves the right to substitute any prize for one of equal or greater value. Winners are responsible for all taxes and fees associated with prize receipt and/or use.

Limit: 1 Sweepstakes Prize and 1 Instant Win Game Prize per person.

• Total ARV of All Prizes: $62,645.75.

6. PROMOTION RESULTS :

For a winner list, visit http://bit.ly/1tFXonv. The winner list will be posted after winner confirmation is complete.