Coca-Cola – 2017 Christmas Spectacular – Win a prize package of a weekend for 4 in NYC valued at $4,300

2017 Coca-Cola Christmas Spectacular Sweepstakes
Official Rules

NO PURCHASE REQUIRED TO ENTER OR WIN. TEXT MESSAGING IS NOT REQUIRED FOR
ENTRY. EACH TEXT MESSAGE SENT OR RECEIVED MAY INCUR A CHARGE AS PROVIDED
IN YOUR RATE PLAN. MESSAGE AND DATA RATES MAY APPLY. IF YOU ENTER VIA
TEXT MESSAGING, YOU AGREE THAT YOU ARE PROVIDING SPONSOR AND
ADMINISTRATOR EXPRESS, WRITTEN CONSENT FOR YOU TO RECEIVE UP TO 7 TEXT
MESSAGES USING AUTOMATED TECHNOLOGY IN RESPONSE TO YOUR ENTRY. TEXT
MESSAGING MAY NOT BE AVAILABLE THROUGH ALL WIRELESS CARRIERS. CONSENT
IS NOT REQUIRED TO BUY GOODS AND SERVICES.

1. Eligibility: The 2017 Coca-Cola Christmas Spectacular Sweepstakes (the “Sweepstakes”)
is open only to legal residents of Connecticut, Delaware, the District of Columbia, Maryland,
New Jersey, New York, Ohio, Pennsylvania, Virginia, and West Virginia who are 18 years
of age or older at the time of entry. Employees and non-employee workers of The
Coca-Cola Company, Coca-Cola bottlers, MSG Sports & Entertainment, LLC (“MSG”),
HelloWorld, Inc., and their respective parent companies, subsidiaries, affiliates,
successors, assigns and agents and those prize providers and agencies that are involved
in the development or execution of this Sweepstakes or any of its materials, and the
immediate family (spouse, parents, siblings, and children) and household members of each
such person are not eligible. The Sweepstakes is subject to all applicable federal, state,
and local laws and regulations and is void outside of the listed states and where prohibited
by law.

2. Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.
Administrator: HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.

3. Agreement to Official Rules: By participating in the Sweepstakes, each entrant fully and
unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor
and Administrator, which are final and binding in all matters related to the Sweepstakes.

4. Promotion Period: The Sweepstakes begins at 12:00 a.m. Eastern Time Zone (“ET”),
November 1, 2017 and ends at 11:59 p.m. ET, December 4, 2017 (the “Promotion Period”).
Administrator’s computer is the official time-keeping device for this Sweepstakes.

5. How to Enter: There are 2 ways to enter:
a) Text Message Method of Entry: During the Promotion Period, using your 2-way textmessaging-capable
device (each a “Device”), text the keyword COKE to the short code
26739. Then, input the requested information to confirm your date of birth. If you are
eligible, you will receive 1 entry into the Sweepstakes per text entry per day. If you
wish to opt out, text STOP to 26739. Text HELP to 26739 if you would like more
information. Send questions to questions@helloworldfulfillment.com. By texting
COKE to 26739, you agree that you are providing Sponsor and Administrator express,
written consent for you to receive up to 7 text messages using automated
technology in response to your entry related to the 2017 Coca-Cola Christmas
Spectacular Sweepstakes.
If you enter the Sweepstakes by text message, your wireless service provider’s text
message and data rates apply. Entrants should consult their wireless service
provider’s pricing plan for details. You agree to incur any and all charges demanded
by your wireless carrier. The Device that is used must be capable of sending and
receiving text messages. Entrants should check their Device’s features to see if they
have that capability and check the Device manual for specific use instructions. Entry
via text messaging may be limited and may not be available through all wireless
carriers or on all handsets. Supported carriers include AT&T™, T-Mobile, Verizon
Wireless, U.S. Cellular, Sprint, Boost Mobile, Alltel, Cincinnati Bell, Cricket, and Metro
PCS. Consent is not required to buy goods and services. Your participation in
the Sweepstakes is subject to the Sponsor’s Privacy Policy, which can be viewed
by visiting http://www.coca-cola.com/tcccprivacypolicy, as well as the
Administrator’s Mobile Terms and Conditions, which can be viewed by visiting
http://www.helloworld.com/terms.

b) Online Alternate Method of Entry: During the Promotion Period, visit
www.cokeplaytowin.com/spectacular18 and follow the links and instructions to
complete and submit the registration form, including providing a valid home
address. P.O. Boxes are not permitted. You automatically will receive 1 entry into the
Sweepstakes.
Limit: 1 Sweepstakes entry per person per day during the Promotion Period, regardless of
method of entry. Multiple participants are not permitted to share the same email address
or Device. Any attempt by any participant to obtain more than 1 entry per day by using
multiple/different email addresses, Devices, identities, registrations or logins, or any other
methods will void that participant’s entries and that participant may be disqualified from the
Sweepstakes. Any use of robotic, repetitive, automatic, programmed or similar entry
methods or agents (including, but not limited to, sweepstakes entry services) will void all
entries by that entrant. In the event of a dispute as to any entry, the authorized account
holder of the Device or email address used to enter will be deemed to be the entrant. The
“authorized account holder” is the natural person assigned an email address by an Internet
access provider, online service provider or other organization responsible for assigning
email addresses for the domain associated with the submitted address. Otherwise, the
“authorized account holder” of a Device is the natural person in whose name the Device
has been issued and the services are billed. Potential winner may be required to show
proof of being the authorized account holder.
6. Drawing: Administrator is an independent judging organization whose decisions as to the
selection of the potential winner are final and binding. On or about December 5, 2017,
Administrator will select the name of the potential winner in a random drawing of all eligible
entries received during the Promotion Period. The potential winner will be notified by email,
mail, phone or Device, depending on method of entry. The odds of winning the prize
depend on the number of eligible entries received during the Promotion Period.
7. Requirements of Potential Winner: Potential winner must continue to comply with the
Official Rules. Winning is contingent upon fulfilling all requirements. If the potential winner
entered via text messaging, he/she will be notified by phone and/or text message at the
phone number of the Device used to enter the Sweepstakes. If the potential winner entered
online, he/she will be contacted by email, mail or phone. The potential winner will be
required to sign and return to Administrator, within 2 days of the date notice or attempted
notice is sent, a Declaration of Compliance, Liability & Publicity Release (“Declaration”) in
order to claim his/her prize and to fulfill any such other requirements as determined by
Administrator. If the potential winner fails to do so, he/she may be disqualified and forfeit
the prize. In the event that the potential winner cannot be contacted, fails to complete the
Declaration in the required time frame, forfeits the prize or is disqualified for any reason,
Administrator will select an alternate potential winner in a random drawing from among all
remaining eligible entries, if time permits, up to 3 alternates. If the alternate potential
winners are disqualified, the prize will not be awarded.
8. Prize:
1 GRAND PRIZE: A prize package consisting of a weekend for 4 in NYC in December
2017 (“Prize Package”). Prize Package includes round trip ground transportation for 4
between winner’s home and NYC; 2 nights’ accommodations at Sponsor’s choice of hotel
(single room, quadruple occupancy); 4 tickets to the December 30, 2017 4:30 p.m.
performance of the Christmas Spectacular Starring the Radio City Rockettes (the “Show”)
at Radio City Music Hall (“RCMH”); 4 tickets to the Radio City Stage Door Tour; breakfast
for 4 with Santa at Rock Center Café (subject to availability); ice skating rentals at
Rockefeller Center for 4; a Gray Line All Loops bus tour for 4; a $200 gift card for dinner at
a restaurant of Sponsor’s choice; a commemorative photo at RCMH; $500 for spending
money; and a walk-on role (for the winner only) during the Show (“Walk-On Role”). Prize
details, including seat locations at the Show to be determined by the producers of the Show
(the “Show Producers”). All prizes, including the Walk-On Role, are subject to availability.
Scene for Walk-On Role shall be determined by the Show Producers. Certain terms and
conditions shall apply to the Walk-On Role, and winner agrees to comply with such terms
and conditions. Winner must complete any forms required by the Show Producers relating
to the Walk-On Role (the “Show Forms”). The Show Producers reserve the right to refuse
the winner from taking part in the Walk-On Role if (i) the Show Producers do not receive
the winner’s completed Show Forms prior to the start of the Show, or (ii) if the Show
Producers deem (in their sole, reasonable discretion) that the winner is unfit or unable to
perform the Walk-On Role. If the Walk-On Role is unavailable for whatever reason, no
compensation or substitution will be provided. Certain portions of the prize package may
be awarded as vouchers, gift cards or gift certificates. Terms and conditions of vouchers,
tickets, gift certificates, tours, rentals and gift cards apply. Winner and guests must comply
with all venue and prize element rules and regulations. Failure to do so may result in
forfeiture of applicable portion of prize. If the winner is unable to attend the Show, winner
forfeits the Prize Package with no further obligation to the winner by the Released Parties,
and another winner may be selected by Sponsor, subject to time constraints. Released
Parties are not responsible if the Show or any other scheduled event or prize component
is delayed, postponed or cancelled for any reason and winner will not be reimbursed,
however, remainder of prize package will be provided and Sponsor will have no further
obligation to winner. Tickets and/or other prize components may be subject to issuer’s
standard rain-check policies and procedures, at the issuer’s sole discretion. All expenses,
travel, incidental and other costs associated with prize acceptance and use not expressly
stated in the package description above as being provided are the sole responsibility of
winner. Winner and guests must travel on the same itinerary. If one of winner’s guests is
a minor (as determined by his/her state of residence), winner or another of winner’s guests
must be minor’s parent/legal guardian and must complete required paperwork on behalf of
minor, as applicable. Guests must execute liability/publicity releases prior to issuance of
prize documents. Restrictions, conditions and limitations may apply. Lost, mutilated, or
stolen tickets, vouchers or certificates will not be replaced. By accepting a ticket prize,
winner agrees to abide by any terms, conditions and restrictions provided by the ticket.
Sponsor is not responsible if winner does not use Show tickets/vouchers or other
tickets/vouchers on day of the Show or scheduled event, as applicable. Approximate Retail
Value (“ARV”): $4,300. Prize is awarded “as is” with no warranty or guarantee, either
express or implied. No cash equivalent, substitution, exchange or transfer of prize by
winner. Sponsor reserves the right to substitute prize (or portions thereof) for one of equal
or greater value. Winner is responsible for all taxes and fees associated with prize receipt
and/or use. All prize details are at Sponsor’s sole discretion.
9. Publicity: Except where prohibited, participation in the Sweepstakes constitutes entrant’s
consent for Sponsor, MSG and their designees to use entrant’s name, likeness, prize
information, city and state of residence, video, voice, any comments, testimonials or other
feedback related to prize or Sweepstakes experience, whether written or oral, for
advertising, promotional and other purposes in any manner, in any and all media, now or
hereafter devised worldwide in perpetuity, without further consideration, notification or
permission.
10. General Conditions: In the event that the operation, security, or administration of the
Sweepstakes is impaired in any way for any reason, including, but, not limited to, fraud,
virus or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend
the Sweepstakes to address the impairment and then resume the Sweepstakes in a
manner that best conforms to the spirit of these Official Rules; or (b) cancel the
Sweepstakes and award the prizes in a random drawing from among all eligible entries
received up to the time of the impairment. The Sponsor reserves the right in its sole
discretion to disqualify any individual it finds to be tampering with the entry process or the
operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any
other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any
person to undermine the legitimate operation of the Sweepstakes may be a violation of
criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right
to seek damages from any such person to the fullest extent permitted by law. The
Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of
that provision.
11. Release and Limitations of Liability: Except where prohibited, by participating in the
Sweepstakes, entrants agree to release and hold harmless The Coca-Cola Company,
Coca-Cola bottlers, MSG Sports & Entertainment, LLC, HelloWorld, Inc., and their
respective parents, subsidiaries, affiliates, successors, assigns promotional partners, prize
partners, agents and agencies, and the officers, directors and employees of them (the
“Released Parties”) from and against any claim or cause of action arising out of
participation in the Sweepstakes or receipt or use of any prize, including, but not limited to:
(a) unauthorized human intervention in the Sweepstakes; (b) technical errors related to
computers, servers, providers, printers or telephone, cellular networks, or network lines;
(c) printing errors; (d) errors in the administration of the Sweepstakes or the processing of
entries; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property
which may be caused, directly or indirectly, in whole or in part, from entrant’s participation
in the Sweepstakes or receipt of any prize (including any travel or activity related thereto).
Entrant further agrees that in any cause of action, the Released Parties’ liability will be
limited to the cost of entering and participating in the Sweepstakes and in no event shall
the Released Parties be liable for attorney’s fees. Entrant waives the right to claim any
damages whatsoever, including, but not limited to, punitive, consequential, direct, or
indirect damages. If, for any reason, an entrant’s entry is confirmed to have been
erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is
another Sweepstakes entry, if it is possible. If the Sweepstakes, or any part of it, is
discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random
drawing from among all eligible entries received up to the date of discontinuance for any
prize offered herein. No more than the stated number of prizes will be awarded. In the
event that production, technical, seeding, programming or any other reasons cause more
than the stated number of prizes as set forth herein to be available and/or claimed, Sponsor
reserves the right to award only the stated number of prizes by a random drawing among
all legitimate, un-awarded, eligible prize claims.
12. Dispute Resolution: You agree that any claim or dispute at law or equity that has arisen
or may arise relating in any way to or arising out of the Sweepstakes, the Official Rules, or
the Sponsor’s and/or Administrator’s Privacy Policy (including Mobile Terms and
Conditions) will be resolved in accordance with the provisions set forth in this Dispute
Resolution section. Please read this section carefully. It affects your rights and will have a
substantial impact on how claims you and we have against each other are resolved.
You agree that whenever you have a disagreement with Administrator or Sponsor arising
out of, connected to, or in any way related to the Sweepstakes, the Official Rules, or the
Sponsor’s and/or Administrator’s Privacy Policy (including Mobile Terms and Conditions),
you will send a written notice to the Administrator (“Demand”). You agree that the
requirements of this Dispute Resolution section will apply even to disagreements that may
have arisen before you accepted these Official Rules or the Sponsor’s and/or
Administrator’s Privacy Policy (including Mobile Terms and Conditions). You must send the
Demand to the following address (the “Notice Address”): Legal Department, HelloWorld,
Inc., HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075. You agree that
you will not take any legal action, including filing a lawsuit or demanding arbitration, until
10 business days after you send a Demand. If the disagreement stated in the Demand is
not resolved to your satisfaction within 10 business days after it is received, and you intend
on taking legal action, you agree that you will file a demand for arbitration with the American
Arbitration Association (the “Arbitrator”). This arbitration provision limits the ability of you,
Administrator, and Sponsor to litigate claims in court and you, Administrator, and Sponsor
each agree to waive your respective rights to a jury trial or a state or federal judge. You
agree that you will not file any lawsuit against Administrator or Sponsor in any state or
federal court. You agree that if you do sue in state or federal court, and Administrator or
Sponsor brings a successful motion to compel arbitration, you must pay all fees and costs
incurred by Administrator and Sponsor in court, including reasonable attorney’s fees. For
any such filing of a demand for arbitration, you must effect proper service under the rules
of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason,
the American Arbitration Association is unable to conduct the arbitration, you may file your
case with any national arbitration company. The Arbitrator shall apply the AAA Consumer
Arbitration Rules effective September 1, 2014 (and as may be amended) and as modified
by the agreement to arbitrate in this Dispute Resolution section. You agree that the
Arbitrator will have sole and exclusive jurisdiction over any dispute you have with
Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of
arbitration agreements and governs the interpretation and enforcement of the agreement
to arbitrate. The place of arbitration shall be Oakland County, Michigan.
You agree that you will not file a class action or collective action against Administrator or
Sponsor, and that you will not participate in a class action or collective action against them.
You agree that you will not join your claims to those of any other person. Notwithstanding
any other provision in the Official Rules, or the Sponsor’s and/or Administrator’s Privacy
Policy (including Mobile Terms and Conditions), if this class action waiver is invalidated,
then the agreement to arbitrate is null and void, as though it were never entered into, and
any arbitration dispute at that time will be dismissed without prejudice and may be refiled
in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or
collective procedures in arbitration or the joinder of claims in arbitration. Administrator and
Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.
All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the entrant,
Administrator, and Sponsor in connection with the Sweepstakes, or any claim or dispute
that has arisen or may arise between you, Administrator and Sponsor, shall be governed
by, and construed in accordance with, the laws of the State of Michigan without giving
effect to any choice of law or conflict of law rules.
13. Winner List: For a winner list, visit http://bit.ly/2fGxkdC. The winner list will be posted after
winner confirmation is complete.