Chipotle Mexican Grill – Win 1 of 50 prizes of free Chipotle inner for 2 valued at $1,300 and more prizes by August 31, 2015


ENDING ON August 31, 2015 at 11:59:59 p.m. ET


The Chipotle “Friend or Faux Sweepstakes” (the “Sweepstakes”) is open only to legal residents of the forty eight (48) contiguous United States (including the District of Columbia) excluding Alaska and Hawaii, who are at least thirteen (13) years old at the time of entry.
CMG Strategy Co., LLC, 1401 Wynkoop Street, Suite 500, Denver, CO 80202. Administrator: Vibes Media, LLC 300 W. Adams, 7th Floor, Chicago, IL 60606.

The Sweepstakes begins on July 21, 2015 at 12:00:01 a.m. Eastern Time and ends on August 31, 2015 at 11:59:59 p.m. ET

• During the Entry Period, Entrants may enter as described below, (the “Entry’).

Go to the Chipotle Friend or Faux website at: You will be invited to participate in the Friend or Faux comparison quiz. After taking the quiz, you will be asked to provide your first name, last name, and mobile phone number. By submitting your information, you agree that you or your legal guardian has read and agreed to be bound by these Official Rules including that you are thirteen (13) years of age or older.

You will receive one (1) entry into the Sweepstakes and a Buy-One-Get-One (“BOGO”) coupon for a free Chipotle item value up to $10 (while supplies last). This offer will be delivered to the mobile number that you provided. Terms and conditions of the coupon will apply. Message and data rates may apply.

At the time of entry, Entrants will have the opportunity to opt-in to receive further communications from the Sponsor. Entrants are not required to opt-in and opting in will not increase your chances of winning. Mobile alert messages are available on most U.S. mobile carriers. Void where prohibited. You will receive up to four (4) text messages per month from an automated system with coupons and offers. Entrants will be given the opportunity to “opt out” (or unsubscribe) each time they receive an alert message by sending “STOP” to short code 888222. Cancellation will not eliminate an otherwise valid entry into the Sweepstakes. Message and data rates may apply. Text “HELP” for information to 888222. Consent is not required to buy goods and services.

• Online Alternate Method of Entry:
If you wish to enter for free without taking the comparison quiz, during the Sweepstakes Period, please log onto: You will be asked to provide basic contact information including your first and last name, phone, date of birth (must be at least 13) and email address. Entrants will be required to indicate that they or their parent or legal guardian have read and agreed to be bound by these Official Rules. Upon submission you will receive one (1) entry into the Sweepstakes. You will also be invited to participate in the Friend or Faux comparison quiz.

Any information collected from the Sweepstakes shall be used only in a manner consistent with the consent given by the Entrants at the time of entry, with these Official Rules, and with the Sponsor’s Privacy Policy found at:
All Entrants will have the opportunity to receive an additional entry into the Sweepstakes via Facebook or Twitter if they Tweet about the Sweepstakes via Twitter or share the Sweepstakes link via Facebook.

1) TWITTER METHOD: If you do not have a Twitter account you can create one. To become a registered member of Twitter, with accounts that are free of charge, go to and follow the instructions to become a registered member and create an account. Once logged into your Twitter account you can Tweet about the sweepstakes at #friendorfauxsweepstakes. Your tweet must be made public and thus viewable by the Sponsor to be counted as an Entry. By submitting your information and creating an account, you agree to the terms of use, privacy policy and data use policy of Twitter, located at: If you do not agree to these terms of use, privacy policy and data use policy, you cannot create an account, or participate via this method.

2) FACEBOOK METHOD: You can gain an additional entry by sharing the Friend or Faux Sweepstakes link: on Facebook. By sharing via Facebook, you further agree to abide by and be bound by the Facebook, Inc.’s Privacy Policy and Terms of Use, which can be found at and; if you do not agree to the Privacy Policy and Terms of Use, do not share the Sweepstakes link.

Multiple participants are not permitted to share the same email, mobile phone, Facebook or Twitter account. It is your sole responsibility to notify the Sponsor in writing if you change your Account(s). If you share via Facebook or Twitter from your wireless device, message and data rates may apply.

No purchase, entry fee, payment, or proof-of-purchase necessary to participate. Entry must abide by these Official Rules to be eligible. Proof of transmission (such as a “confirming” message in a “sent” or similar folder or a “thank you” message) of the Sweepstakes entry does not constitute proof of actual delivery to Sponsor for purposes of this Sweepstakes. All eligible entries must be submitted according to these Official Rules no later than 11:59:59 PM ET on August 31, 2015. Entries will not be acknowledged or returned. A limit of one (1) Entry may be submitted per Entrant regardless of method of entry and one additional Entry via either Twitter tweet or Facebook share throughout the Sweepstakes Period for a maximum of two (2) Entriesper person. By entering or otherwise participating in the Sweepstakes, all entrants and other participants agree to abide by these Official Rules, which are final and binding on all matters pertaining to this Sweepstakes. Any individual who attempts or otherwise encourages, directly or indirectly, the entry of multiple or false contact information under multiple identities, by phone numbers, cellular phone numbers, email or social media and establishing multiple accounts, will be disqualified from participation in this Sweepstakes. Multiple entrants are not permitted to share the same accounts or the same email address. In the event of a dispute over the identity of any potential winner, the entry will be declared made by the authorized account holder of the email address or phone account submitted at the time of entry, and potential winner may be required to provide identification sufficient to show that he/she is the authorized account holder of such email address or phone account. The “authorized account holder” is deemed as the natural person assigned to an email address by an Internet access provider, service provider, or other organization responsible for assigning email addresses or the domain associated with the submitted email address. Otherwise, the “authorized account holder” of a wireless device is the natural person in whose name the device has been issued and the services are billed. Potential winners may be required to show proof of being the authorized account holder. If more than one person is shown as a responsible party, then the first-named person will be deemed the Authorized Account Holder unless the individuals on the account otherwise agree. Administrator’s determination of the winner in case of a dispute will be final and binding. It is the sole responsibility of the entrant to notify the Sponsor in writing if the entrant changes his or her email address or phone number during the Sweepstakes Period. Entries generated by script, macro, robotic or by any other automatic or mechanical means are void. All entries become the property of Sponsor and will not be returned to entrant. Sponsor is not responsible for lost, late, incomplete, incorrect, invalid, unintelligible or misdirected entries, all of which will be disqualified.

To be eligible, Entry must: 1) adhere to the Twitter Terms of Use set forth here; and 2) adhere to the Facebook Terms of use set forth here Failure to comply with these Entry Requirements, as determined by Sponsor and Administrator in their sole discretion, is grounds for an automatic disqualification from the Sweepstakes.

Grand and First Prize Random Drawings will be conducted on or about September 3, 2015 by Vibes Media, LLC, an independent judging organization in Chicago, IL from among all eligible entries received during the Sweepstakes Period. The Odds of winning depend upon the total number of eligible entries received during the Sweepstakes Period.

The potential Sweepstakes Prize Winners will be notified by the Administrator using the notification process as outlined below. Administrator will contact the potential winners via phone, text or email. Potential winners, in Sponsor’s sole discretion, will be required to claim ownership of the email account that submitted the winning entry and may be asked to demonstrate control of the account. The potential winner must respond with the information that was requested from the Administrator within one (1) day after Administrator notification. Failure to respond with the requested information within one (1) day may result in the potential winner being disqualified and an alternate winner may be selected, time permitting and to the extent reasonably possible and practical.

Potential winners are subject to eligibility verification and compliance with these Official Rules. Potential winners may be required to sign and return to the Administrator an Affidavit of Eligibility/Liability Release with (where lawful) a publicity release by Administrator by the due date indicated in the notification. If any required documents are not returned within the required number of days, or if any notification is returned as undeliverable, then prize may be forfeited and an alternate winner selected from amongst all remaining entries. Acceptance of any prize constitutes permission for the Sponsor and its designees to use winners’ names and likenesses for advertising and promotional purposes without additional compensation unless prohibited by law. Failure to respond to prize notification or if prize notification is undeliverable will result in disqualification and an alternate winner(s) will be selected and notified. Should a potential winner decide to decline the prize for any reason whatsoever, Sponsor shall have no further obligation to that potential winner, and an alternate potential winner will be notified. Sponsor’s decisions are final and binding on all matters. Any questions, comments or complaints regarding the promotion are to be directed to the Sponsor at the address below, not Facebook or Twitter.

The Grand Prize Winners will be required to furnish their social security numbers that will be used only for the purpose of reporting the Winner’s prize earnings to the Internal Revenue Service, as required by law.

No substitutions, cash equivalents, or transfer of prizes permitted except at the sole discretion of the Sponsor, who reserves the right to substitute a prize (or portion thereof) with one of comparable or greater value, at its sole discretion. Prizes may not be sold, bartered or exchanged by any winner. All federal, state, or other tax liabilities including income taxes arising from acceptance of the Prizes in this Sweepstakes are the sole responsibility of the Prize Winners.

If the Prize Winner is a minor in his/her jurisdiction of residence, the Prize will be awarded in the name of, or to, the Prize Winner’s parent/legal guardian who must execute all documents and agree to all obligations and undertakings of the Prize Winner, both on behalf of himself/herself and the Prize Winner, or the Prize will be forfeited and awarded to an alternate winner.

• Fifty (50) Grand Prizes: Chipotle Dinner for Two for winner and a friend awarded in the form of one set of fifty-two (52) Free Chipotle Dinner for Two Cards (value of up to $25 each card). Each card is good for two free entrees (burritos, bowls, orders of tacos or salads), one order of chips and guacamole and two fountain drinks. Approximate Retail Value (“ARV”) of each Grand Prize $1,300.
• One Hundred (100) First Prizes: A catered Chipotle party for twenty (20) “friends or faux” awarded in the form of a Chipotle Catering Card for twenty (20). New York City residents will receive a Burritos by the Box party for 20 instead of a catering card. Approximate Retail Value (“ARV”) of each First Prize $260. Total ARV of all prizes $91,000. Terms and Conditions of the Chipotle Cards and Catering Cards will apply.

By receipt of any prize, winners agrees to release and hold harmless Sponsor, Administrator, and their respective subsidiaries, affiliates, prize suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Sweepstakes Entities”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt, use, nonuse or misuse of any prize.

All Entrants, as a condition of entry into the Sweepstakes, agree to release Sweepstakes Entities, and their respective parents, subsidiaries, affiliates, divisions, distributors, prize suppliers, printers, application developers, distributors and advertising, promotional or judging agencies, Facebook and Twitter, from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with accessing the Sweepstakes page; submitting an entry or otherwise participating in any aspect of the Sweepstakes; the receipt, ownership or use of any prize awarded; preparing for, participating in or traveling to and/or from any prize-related activity, or any typographical or other error in these Official Rules or the announcement of offering of any prize. The Winner shall bear all risk of loss or damage to their prize after it has been delivered. Sponsor makes no representations or warranties of any kind concerning the appearance, safety or performance of any prize.

Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. In such event, Sponsor, in its sole discretion, may elect to hold a random drawing for any or all of the prizes offered herein from among all eligible entries received up to the date of discontinuance to the extent reasonably possible and practical in light of the termination. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that or any other provision.

Sweepstakes Entities assume no responsibility or liability for (a) any incorrect or inaccurate entry information, or for any faulty, failed, garbled or jumbled electronic data transmissions; (b) any unauthorized access to, or theft, destruction or alteration of entries at any point in the operation of this Sweepstakes; (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilized in any aspect of the operation of the Sweepstakes; (d) inaccessibility or unavailability of the Internet or any combination thereof, or; (e) any injury or damage to participant’s or to any other person’s electronic device which may be related to or resulting from any attempt to participate in the Sweepstakes or download any materials in the Sweepstakes. If, for any reason, the Sweepstakes is not capable of running as planned for reasons which may include without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, then Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Sweepstakes in whole or in part.

Any personal information collected in conjunction with this Sweepstakes from entrants is subject to the Sponsor’s Privacy Policy posted at

You agree that any claim or dispute at law or equity that has arisen or may arise relating in any way to or arising out of the Sweepstakes, the Official Rules, or the Sponsor’s Mobile Terms and Conditions will be resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read this section carefully. It affects your rights and will have a substantial impact on how claims you and we have against each other are resolved.

You agree that whenever you have a disagreement with the Sponsor arising out of, connected to, or in any way related to the Sweepstakes, the Official Rules, or the Sponsor’s Mobile Terms and Conditions, you will send a written notice to the Sponsor (“Demand”). You agree that the requirements of this Dispute Resolution section will apply even to disagreements that may have arisen before you accepted these Official Rules or the Sponsor’s Mobile Terms and Conditions. You must send the Demand to the following address (the “Notice Address”): Legal Department, CMG Strategy Co., LLC, 1401 Wynkoop Street, Suite 500, Denver, CO 80202. You agree that you will not take any legal action, including filing a lawsuit or demanding arbitration, until 10 business days after you send a Demand. If the disagreement stated in the Demand is not resolved to your satisfaction within 10 business days after it is received, and you intend on taking legal action, you agree that you will file a demand for arbitration with the American Arbitration Association (the “Arbitrator”). This arbitration provision limits the ability of you, Administrator, and Sponsor to litigate claims in court and you, Administrator and Sponsor each agree to waive your respective rights to a jury trial or a state or federal judge. You agree that you will not file any lawsuit against Administrator or Sponsor in any state or federal court. You agree that if you do sue in state or federal court, and Administrator or Sponsor brings a successful motion to compel arbitration, you must pay all fees and costs incurred by Administrator and Sponsor in court, including reasonable attorney’s fees. For any such filing of a demand for arbitration, you must effect proper service under the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the arbitration, you may file your case with any national arbitration company. The Arbitrator shall apply the AAA Consumer-Related Disputes Supplementary Procedure effective September 15, 2005 (as may be amended) and as modified by the agreement to arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate.

You agree that you will not file a class action or collective action against Administrator or Sponsor, and that you will not participate in a class action or collective action against them. You agree that you will not join your claims to those of any other person. Notwithstanding any other provision in the Official Rules, or the Sponsor’s Mobile Terms and Conditions, if this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be refiled in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or collective procedures in arbitration or the joinder of claims in arbitration. Administrator and Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator, and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you, Administrator and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Colorado without giving effect to any choice of law or conflict of law rules.

Official rules are available throughout the Sweepstakes Period at:

The names of the winners will be posted online at: after winner confirmation is complete.