Cheeze IT – Win $10,000 check or $500 EVERY WEEK by casting the vote for the MVC or playing the game !



The Cheez-It™ MVC (“Most Valuable Cheese”) Sweepstakes is an online Sweepstakes. The Sweepstakes begins at 12:00:00 PM (ET) on 2/2/15 and ends at 11:59:59 AM (ET) on 3/31/15 (“Promotion Period”). There are three (3) methods of entry in the Sweepstakes, as more fully described in rule # 3. For purposes of this Sweepstakes, a “Day” is defined as a consecutive twenty-four (24) period of time during the Promotion Period starting at 12:00:00 AM (ET) and ending at 11:59:59 PM (ET).

Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry.

There are three (3) ways to enter the Sweepstakes as follows:

A) Voting Entry. You do not need to be KFR member and/or enter a KFR code in order to enter via this method of entry. To enter, go to (“Website”), follow the online instructions to learn about the Cheez-It® MVC candidates, and cast a vote for your favorite Cheez-It® cracker that you think should win the competition. Upon completion of your vote, you must complete the online registration process after voting in order to enter the Sweepstakes.

B) Game Play Entry. You do not need to be KFR member and/or enter a KFR code in order to enter via this method of entry. To enter by completing a game play, go to the Website and follow the instructions to play the MVC All-Star Challenge game. Upon completion of your game play, follow the instructions to complete your registration and entry into the Sweepstakes. Success in the game will have no bearing on your entry into the Sweepstakes. You must complete the online registration after playing the game in order to be entered into the Sweepstakes.

C) KFR Code Entry. In order to enter the Sweepstakes via this method of entry, you must be a registered member of the Kellogg’s Family Rewards® (“KFR”) program. To become a registered member of the KFR program, go to and follow the instructions to complete the registration. Becoming a KFR program member is free.

To enter with a KFR code, at participating retailers, look for a package of any product in the Cheez-It® family of products (6 oz. or larger) (“Participating Products”) and look inside the package to find the KFR code. Then, go online to the Website, and follow the instructions to log-in to your KFR program account and enter the KFR code found inside the box of Participating Product. Participation via this method of entry is also subject to the Kellogg’s Family Rewards® Terms and Conditions (“Terms”) available at US/officialrules/KFRTermsandConditions2014.pdf.

Sponsor is not responsible for any KFR code that is illegible, mutilated, altered, duplicated, tampered with, forged, cut, torn, contains printing, typographical or other errors, distributed where prohibited by law or not obtained legitimately. By participating in the Sweepstakes, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Sponsor, which shall be final and binding in all respects. Limit twenty (20) entries per person per Day – regardless of method of entry. The Website’s database clock will be the official timekeeper for online entries in this Sweepstakes.

NOTE: Online entry must be made by the entrant, only at the Website or at the KFR website in the case of a KFR code entry, if redirect by Sponsor. Entries made by any other individual or any entity, and/or originating at any other website or e-mail address, including but not limited to commercial sweepstakes subscription notification and/or entering service sites, will be declared invalid and disqualified for this Sweepstakes. The use of any device to automate the entry process is prohibited. No automated entry devices, bots and/or other programs and/or software are permitted for entry. All entries become the property of Sponsor and will not be returned. In the event of a dispute regarding entries, any entries will be deemed to have been submitted by the Authorized Account Holder of the email address (voting entry/game play entry) or Kellogg’s Family Rewards® Account (KFR code entry) submitted at the time of entry, provided that person meets all eligibility requirements set forth in these Official Rules. For Voting Entry/Game Play Entry: “Authorized Account Holder” means the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. For KFR Code Entry: “Authorized Account Holder” means the natural person who is assigned to a KFR Account by a Sponsor, or its KFR program administrator, or other organization that is responsible for assigning KFR Accounts associated with the KFR program. Entrants may not participate with multiple KFR Accounts and/or email addresses, nor may entrants use any device or artifice to enter as multiple entrants in the Sweepstakes. Any entrant who attempts to enter with multiple KFR Accounts, multiple email addresses, under multiple identities or uses any other device or artifice to enter multiple times beyond the maximum limit of entries as noted herein in the Sweepstakes will be disqualified from participation and all entries submitted by that entrant will be void. In the event a dispute regarding the identity of the individual who actually submitted an entry cannot be resolved to Sponsor’s satisfaction, the affected entry will be deemed ineligible. From time to time, Sponsor may offer a KFR bonus code to select individuals who will be determined solely at the Sponsor’s discretion. KFR bonus code may be used by recipient for entry into a designated KFR promotion offered by Sponsor. Entry using the KFR bonus code is subject to the official rules of the designated promotion, including the limit of entries. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for any change of mailing address, email address, and/or telephone number of entrants. Promotion Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries.

Prize winners will be selected in a random drawing on or about 4/2/15 from among all eligible entries received by Sponsor or its designee, whose decisions are final and binding. The potential prize winner will be notified by email, phone and/or mail, using email address provided at time of entry (Voting Entry/Game Play Entry); or contact information provided or collected at the time of entry or at the time of setting up the Kellogg’s Family Rewards® Account (KFR Code Entry). Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. If, despite reasonable efforts, a potential winner does not respond within five (5) calendar days of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected. Sponsor, in its sole discretion, will attempt to contact up to three (3) potential winners of a prize in accordance with the above procedure, after which the prize in question may go unawarded if it remains unclaimed. If any potential prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines the prize for any reason prior to award, such prize will be forfeited and an alternate prize winner may be selected.


• One (1) Grand Prize – $10,000 (to be awarded in the form of a check to the winner).

• Twenty (20) First Prizes – $500 in Ticketmaster®* Cash.

• Forty (40) Second Prizes – $50 in Ticketmaster® Cash. Ticketmaster®* Cash is subject to the terms and conditions associated with its use.

• Total ARV of all prizes $22,000.

Odds of winning depend on total number of eligible entries received from all methods combined. Unclaimed prizes will not be awarded. All applicable federal, state, and local taxes on prize are the sole responsibility of the prize winners. Grand Prize winner will receive a 1099 tax form for the approximate retail value of the prize.

For names of winners, send a self-addressed, stamped envelope by 7/1/15 to: Cheez-It™ MVC Sweepstakes, Attn: Winner’s List, P.O. Box 7999, Kalamazoo, MI 49003-7999. Winner’s list to be available after 5/1/15.