Challenge Dairy Products – Challenge Holiday Memories Giveaway – Win a prize pack consisting of one (1) $150 VISA gift card

Official Rules1. EligibilityThe Challenge Holiday Memories Giveaway (the “Promotion”) is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years old at the time of entry. Void in Guam, Puerto Rico, the U.S. Virgin Islands, and other U.S. territories and possessions, overseas military installations and where prohibited by law. Employees of Challenge Dairy Products Inc., matrixx Pictures LLC or any of their respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Promotion and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members (people who share the same residence at least three (3) months out of the year whether related or not) of each such employee are not eligible. The Promotion is subject to all applicable federal, state and local laws and regulations. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Administrator’s decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein. 2. Sponsor and AdministratorSponsor: Challenge Dairy Products, Inc. 6701 Donlon Way, Dublin, CA 94568 Administrator: matrixx Pictures LLC, 3122 Santa Monica Blvd. Ste. 201, Santa Monica, CA 90404.3. TimingThe Promotion begins on Monday, December 3rd, 2018 at 12:00 p.m. Pacific Time (“PT”) and ends on Wednesday, December 12th,  2018t at 11:59 a.m. PT (the “Promotion Period”). Administrator’s computer is the official time keeping device for this Promotion. 4. How to Enter Entrant must visit www.facebook.com/ChallengeButter during the Promotion Period, log in to their existing Facebook account (or create a free account and then log in), view the promotional content and follow the instructions to receive one (1) entry.Limit of one (1) entries per person, during the Promotion Period. Multiple participants are not permitted to share the same Facebook account. Any attempt by any participant to obtain more than the stated number of entries by using multiple identities, registrations and logins, or any other methods will void that participant’s plays and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified. In the event of a dispute as to any registration, the authorized account holder of the Facebook account used to participate will be deemed to be the registrant or player. The “authorized account holder” is the natural person assigned their account by Facebook. Potential winners may be required to show proof of being the authorized account holder. All entries become the sole and exclusive property of Sponsor or Administrator and will not be returned.5. Winners SelectionOn or about December 4th, 5th, 6th, 7th, 8th, 9th, 10th, 11th and 12th 2018, one (1) potential winners will be randomly selected from all eligible entries received during the Promotion Period.On or about December 13th 2018, one (1) potential Grand Prize winner will be randomly selected from all eligible entries received during the Promotion Period.6. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY ADMINISTRATOR WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE PROMOTION.7. Verification of Potential WinnersThe potential winners will be notified by a response to their entry and will be asked to provide additional verification information via their Facebook message inbox. Potential winners will be required to respond to such notification within three (3) days of the first notification attempt. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. If, despite reasonable efforts, a potential winner does not respond within three (3) days of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected. If any potential winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines a prize for any reason prior to award, such potential winner will be disqualified and an alternate winner may be selected as detailed herein. 8. PrizesTEN (10) DAILY WINNERS:  Each Daily Winner will receive a prize pack consisting of one (1) $150 Visa gift card, three (3) vouchers for free Challenge Butter (Actual Retail Value “ARV” $5.49) and three (3) vouchers for free Challenge Cream Cheese ($2.99 ARV). ONE (1) GRAND PRIZE WINNER:  Grand Prize Winner will receive a prize pack consisting of one (1) $500 Visa gift card, three (3) vouchers for free Challenge Butter ($5.49 ARV), three (3) vouchers for free Challenge Cream Cheese ($2.99 ARV) and a Challenge Butter Gift Bag ($30.00 ARV).Due to dairy regulations, residents of the states of AR, CA, CT, ID, KS, LA, MA, MN, MO, MS, ND, NJ, NV, PA, TN, UT, VA or WI may not receive the Challenge vouchers and may receive a prize or equal or greater value. No cash equivalent for any Prize. Prizes are non-transferable. Sponsor reserves the right to substitute any Prize for one of equal or greater value for any reason. Winners are responsible for all taxes associated with prize received. Odds of winning depend on the number of eligible entries received during the Promotion Period. Any stated difference between the approximate value and actual value of Prize or any substituted Prize will not be awarded. Allow 6 to 8 weeks for delivery. TOTAL ARV OF ALL PRIZES: $2,309.849. Entry Conditions and Release By entering, each participant agrees to: (i) comply with and be bound by these Official Rules and the decisions of Administrator and/or Sponsor which are binding and final in all matters relating to this Promotion; (ii) release and hold harmless Sponsor, Administrator, prizing providers, and each of their respective parent, subsidiary, and affiliated companies and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Promotion, and all of their respective past and present officers, directors, employees, shareholders, agents and representatives (collectively, the “Released Parties”) from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant’s entry, creation of an entry or submission of an entry, participation in the Promotion, acceptance or use or misuse of prize (including any travel or activity related thereto) and/or the broadcast, exploitation or use of entry; and (iii) indemnify, defend and hold harmless the Released Parties from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to an entrant’s participation in the Promotion and/or the acceptance, use or misuse of a prize by a winner.10. Publicity Except where prohibited, acceptance of the Grand Prize or a First Prize constitutes winners’ consent to Sponsor’s and its designee’s use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration. IF ENTRANT IS CHOSEN AS A WINNER, ENTRANT’S PERSONAL IDENTIFYING INFORMATION MAY BE DISCLOSED TO THIRD PARTIES INCLUDING, WITHOUT LIMITATION, PLACING ENTRANT’S NAME ON A WINNER’S LIST AS REQUIRED BY STATE LAW.11. General Conditions Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Promotion, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.12. Limitations of Liability The Released Parties are not responsible for: (i) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (ii) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (iii) unauthorized human intervention in any part of the entry process or the Promotion; (iv) technical or human error which may occur in the administration of the Promotion or the processing of entries; or (v) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt or use or misuse of any prize. If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Promotion play, provided that if it is not possible to award another entry due to discontinuance of the Promotion, or any part of it, for any reason, Sponsor, at its discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the Prizes offered herein. No more than the stated number of Prizes will be awarded. In event that production, technical, seeding, programming or any other reasons cause more than stated number of Prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of Prizes by a random drawing among all legitimate, unawarded, eligible prize claims.13. Disputes Entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with this Promotion, or any Prizes awarded, other than those concerning the administration of the Promotion or the determination of winners, shall be resolved individually, without resort to any form of class action; (ii) any and all disputes, claims and causes of action arising out of or connected with this Promotion, or any Prizes awarded, shall be resolved exclusively by the United States District Court or the appropriate State Court, or the city of Los Angeles, California (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, but in no event attorneys’ fees; and (iv) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of California, without giving effect to any choice of law or conflict of law rules (whether of the State of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of California.14. Entrant’s Personal Information Information collected from entrants is subject to the Sponsor’s Privacy Policy which is available (http://ChallengeDairy.com/legal)15. Promotion ResultsTo obtain a copy of the winners list, send a self-addressed stamped envelope to The Challenge Holiday Memories Giveaway c/o matrixx Pictures LLC, 3122 Santa Monica Blvd., Ste. 201, Santa Monica, CA 90404. Winner’s list requests will be accepted no later than January 30, 2019. VT residents may omit return postage. These Official Rules will be posted in the notes section of the Facebook page during the Promotion Period.