Challenge Butter – $2500 Stress Free Thanksgiving Giveaway – Win a Prize Pack consisting of one (1) $150 Instacart gift card delivered via email plus

$2,500 Stress Free Thanksgiving Giveaway presented by Challenge ButterOfficial Rules

NO PURCHASE OR PAYMENT NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. YOU MUST HAVE ACCESS TO A COMPUTER OR MOBILE DEVICE WITH INTERNET ACCESS IN ORDER TO ENTER.

BY PARTICIPATING IN THIS PROMOTION YOU DECLARE THAT YOU HAVE READ THE OFFICIAL RULES BELOW AND THAT YOU FULLY AGREE TO ALL OF THESE TERMS AND CONDITIONS.

1. Eligibility

The $2,500 Stress Free Thanksgiving Giveaway presented by Challenge Butter (the “Promotion”) is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years old at the time of entry. Void in Guam, Puerto Rico, the U.S. Virgin Islands, and other U.S. territories and possessions, overseas military installations and where prohibited by law. Employees of Challenge Dairy Products, Inc., Matrixx Pictures LLC or any of their respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Promotion and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members (people who share the same residence at least three (3) months out of the year whether related or not) of each such employee are not eligible. The Promotion is subject to all applicable federal, state and local laws and regulations. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Administrator’s decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor and Administrator Sponsor

Challenge Dairy Products, Inc. 6701 Donlon Way, Dublin, CA 94568

Administrator: Matrixx Pictures LLC, 3122 Santa Monica Blvd. Ste. 201, Santa Monica, CA 90404.

3. Timing

The Promotion begins on Monday, November 1st, 2021 at 12:00 p.m. Pacific Time (“PT”) and ends on Monday, November 15th, 2021 at 11:59 a.m. PT (the “Promotion Period”). Administrator’s computer is the official time keeping device for this Promotion.

4. How to Enter

Entrant must visit www.challengebutterthanksgiving.com (the “Website) during the Promotion Period to view the promotional content and follow the instructions to receive one (1) Entry.

Limit of one (1) entry per person, per day, during the Promotion Period. Multiple participants are not permitted to share the same email account. Any attempt by any participant to obtain more than the stated number of entries by using multiple identities, registrations and logins, or any other methods will void that participant’s plays and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified. In the event of a dispute as to any registration, the authorized account holder of the email account used to participate will be deemed to be the registrant or player. Potential winners may be required to show proof of being the authorized account holder. All entries become the sole and exclusive property of Sponsor or Administrator and will not be returned.

8. Prizes

TEN (10) PRIZE WINNERS: Each Prize Winner will receive a Prize Pack consisting of one (1) $150 Instacart gift card delivered via email plus, ten (10) vouchers for a free Challenge Dairy product (Actual Retail Value “ARV” $50.00) and one (1) Challenge Butter Prize Pack (ARV $50.00) (collectively the “Prize”).TOTAL ARV OF PRIZE: $250.00

Due to dairy regulations, any winner of a voucher for a free Challenge Dairy product that resides in AR, CA, CT, ID, KS, LA, MA, MN, MO, MS, ND, NJ, NV, PA, TN, UT, VA or WI may receive a comparable prize of equal or greater value determined by Sponsor in its sole discretion.

Prizes are non-transferable. Terms and conditions of gift cards apply. Sponsor reserves the right to substitute any Prize or portion of a Prize for one of equal or greater value for any reason. Winners are responsible for all taxes associated with prize received. Odds of winning depend on the number of eligible entries received during the Promotion Period. Any stated difference between the approximate value and actual value of Prize or any substituted Prize will not be awarded. Limit: One (1) Prize per person. TOTAL ARV OF ALL PRIZES: $2,500.00

Allow 6 to 8 weeks for delivery of all components of each Prize after the promotion ends on November 15th, 2021.

9. Entry Conditions and Release

By entering, each participant agrees to: (a) comply with and be bound by these Official Rules and the decisions of the Administrator and/or the Sponsor which are binding and final in all matters relating to this Promotion; (b) release and hold harmless the Sponsor, the Administrator, the prize suppliers and each of their respective parent, subsidiary, and affiliated companies, the prize suppliers and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Promotion, and all of their respective past and present officers, directors, employees, shareholders, agents and representatives (collectively, the “Released Parties”) from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant’s entry, creation of an entry or submission of an entry, participation in the Promotion, acceptance or use or misuse of prize (including any travel or activity related thereto) and/or the broadcast, exploitation or use of entry; and (c) indemnify, defend and hold harmless the Released Parties from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to an entrant’s participation in the Promotion and/or winner’s acceptance, use or misuse of a prize.

10. Grant of License

Uploading an Entry constitutes participant’s consent to give the Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such submissions in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes.

11. Publicity

Except where prohibited, acceptance of a prize constitutes winners’ consent to Sponsor’s and its designee’s use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration. IF ENTRANT IS CHOSEN AS A PRIZE WINNER, ENTRANT’S PERSONAL IDENTIFYING INFORMATION MAY BE DISCLOSED TO THIRD PARTIES INCLUDING, WITHOUT LIMITATION, PLACING ENTRANT’S NAME ON A WINNER’S LIST AS REQUIRED BY STATE LAW.

12. General Conditions

Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Promotion, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

13. Limitations of Liability

The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Promotion; (4) technical or human error which may occur in the administration of the Promotion or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt or use or misuse of any prize. If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Promotion play, provided that if it is not possible to award another entry due to discontinuance of the Promotion, or any part of it, for any reason, Sponsor, at its discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims.