Cervezas Mexicanas – Bohemia Hidden Gold – Win five hundred dollar ($500) gift card from the gift card provider as solely determined and designated by Sponsor
HIDDEN GOLD PROMOTION
NO PURCHASE OR TEXT
MESSAGE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT OR SENDING A TEXT
MESSAGE WILL NOT IMPROVE YOUR CHANCES OF WINNING.
THE BOHEMIA HIDDEN GOLD (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF
THE UNITED STATES WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF
ENTRY AND RESIDE IN ONE OF THE FOLLOWING STATES: AL, FL, GA, NC, SC, TN AND VA.
PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.
BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING
CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS
CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND
REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.
The Promotion is open to all legal residents of
the United States residing in the states of AL, FL, GA, NC, SC, TN or VA who are
21 years of age and older at time of entry except as set forth below.
the foregoing, the following individuals and members of their families
(parents, grandparents, children, siblings, spouses) and immediate household members
(whether related or not) are not eligible for participation: employees,
officers, and directors of Cervezas Mexicanas (“Sponsor”) and its parent,
subsidiary, and affiliated companies, alcoholic beverage suppliers,
wholesalers, distributors, and importers, alcoholic beverage retailers, and
Sponsor’s advertising and promotional agencies. All federal, state, and local
The Promotion begins at 12:01 a.m. Eastern Time
(ET) on 6/17/19 and ends at 11:59 p.m. ET on 8/17/19.
3. HOW TO
There are two (2) ways to enter the Promotion: (a)
via SMS or (b) on the Internet.
(a) SMS Entry: Submit an SMS entry from
your mobile device (“Mobile Device”) by texting the following emoji (“Money Bag
emoji”) to 77000. Upon receiving a return text message, click on the link
provided and follow the onscreen instructions to enter the Promotion and
determine if you are an instant prize winner. Carrier’s standard messaging and
data rates apply. All SMS entries must be submitted by 11:59 p.m. ET on 8/17/19.
To submit an Internet entry directly online (without sending a text), visit www.mdmhusa.com/bohemia
and follow the on-screen entry instructions to enter the Promotion and
determine if you are an instant prize winner. Normal time rates, if any,
charged by Internet service provider will apply. All Internet entries must be
submitted by 11:59 p.m. ET on 8/17/19.
registered, returning visitors can login with their registered email address
and participate in the Instant Win promotion up to one time per day. There is a maximum of one registration per
person or per email address, and maximum of one game play per person per day.
By submitting an entry, entrants fully and
unconditionally agree to be bound by these Official Rules and the decisions of
Sponsor and its appointed agents, which will be final and binding in all
matters relating to the Promotion.
Please note that there is a limit of one (1)
prize per individual, household, street address, and/or email address during
any six (6) month period across all HEINEKEN USA Inc. promotions, regardless of
brand (Bohemia, Amstel, Heineken, Dos Equis, Murphy’s, Newcastle, Red Stripe, Strongbow,
Tecate, and Tiger).
All Promotion prize details are at Sponsor’s sole
discretion. Any prize depiction is for illustrative purposes only and shall not
be relied upon. No part of any prize includes any alcoholic beverages. Prizes are
not transferable or redeemable for cash. No substitutions of prizes by winners
are allowed, but Sponsor reserves the right to substitute a prize of equal or
greater value at its sole discretion.
Win Prizes (5): Five
(5) Instant Win prizes will be randomly awarded during the Promotion Period.
Each Instant Win prize consists of a five hundred dollar ($500) gift card, from
the gift card provider as solely determined and designated by Sponsor. Each prize award subject to the terms and
conditions of associated gift card provider’s gift card policy. The retail value
of each Instant Win prize: $500. The total retail value of all available
Instant Win prizes: $2,500.
All expenses and travel costs incurred as a result of
seeking, winning, and/or making use of a prize are the sole responsibility of
winner. Any expense or cost not expressly stated in the description of the prizes
set forth above is the sole responsibility of winner.
All federal, state, and
local taxes, fees, and surcharges on any prize are the sole responsibility of
winner of the prize.
5. ODDS OF WINNING:
Odds of winning an Instant Win prize are
dependent on the number of eligible Instant Win entries received divided by the
number of prizes available. Limit one (1) Instant Win prize per person or
6. WINNER SELECTION, NOTIFICATION, AND
Participants in the online Instant Win game who
select a winning beer bottle will receive an on-screen confirmation message and
will be determined as a potential Instant Win prize winner. A maximum of five
(5) entrants shall be determined as instant prize winners.
If you are a potential Instant Win prize winner,
you will receive an on-screen confirmation message stating that you have won an
Instant Win prize, along with a unique prize claim code. If you did not receive the instant winner
confirmation message AND a unique prize claim code, then you are NOT an Instant
Win prize winner. Instant Winners will
receive on-screen instructions on how to claim your prize, and will be sent a
prize claim form via email with instructions on how to claim your prize. Please
note that you are not officially a winner until your eligibility has been
verified and you have fully complied with these Official Rules. Limit
one (1) Instant Win prize per person or household.
All potential winners will be required to sign and return,
where legal, an Affidavit of Eligibility and Liability/Publicity Release within
three (3) days of notification that he/she is a potential winner. No potential
winner will be an official winner until his/her Affidavit of Eligibility and
Liability/Publicity Release has been returned and eligibility has been formally
verified by Sponsor. If any potential winner fails to comply with these
Official Rules and/or to submit the required documentation within the
designated time period, he/she will be automatically disqualified and the prize
may be awarded to an alternate winner.
7. LICENSE AND RELEASE:
Participation in the Promotion and acceptance of prize
constitute winner’s and guest’s (where applicable) permission for Sponsor or
its agents to photograph, film, and record each winner and guest and to use
his/her name, address (city and state), likeness, photograph, voice,
biographical information, and/or any statements made by each winner and guest regarding
the Promotion or Sponsor for purposes of trade, publicity, or promotion without
notice or additional compensation, except where prohibited by law. By
participating and/or accepting a prize, entrants, winners, and grand prize
winner’s guest acknowledge and agree to release and hold harmless Sponsor, Sponsor’s
advertising and promotional agencies, and their respective parent companies,
subsidiaries, affiliates, partners, representatives, agents, successors,
assigns, employees, officers, and directors (“Released Parties”) from any and
all liability for loss, harm, damage, injury, cost, or expense whatsoever,
including, without limitation, property damage, personal injury, and/or death that
may occur in connection with, preparation for, travel to, or participation in the
Promotion, or participation in, possession, acceptance, and/or use or misuse of
any prize or participation in any Promotion-related activity, including, but
not limited to, any claims based on publicity rights, defamation or invasion of
privacy, and merchandise delivery. Sponsor shall not be responsible for any
cancellations, delays, diversions, substitutions, or omissions whatsoever by
any other persons providing any services to winner, including any results
thereof, such as changes in services or location necessitated by same. Sponsor
is not responsible if any part of a Promotion prize cannot be awarded due to
acts of God, acts of war, natural disasters, weather, or acts of terrorism.
Sponsor shall not be liable for any loss or damage to personal belongings.
Entrants who do not comply with these Official Rules or who attempt to
interfere with this Promotion in any way shall be disqualified. There is no
purchase required to participate in the Promotion or to win any prize in the
Promotion. A purchase does not increase odds of winning.
8. ADDITIONAL TERMS:
reserves the right to alter, suspend, or terminate the Promotion at any time
and with or without notice if, in Sponsor’s sole discretion, the integrity of the
Promotion becomes or is likely to become compromised in any way. In the event
the Promotion is terminated prematurely, all eligible entries received prior to
the Promotion termination or suspension date will be included in the next prize
drawing. No automated devices, bots, and/or other programs and/or software are
permitted. All entries become the sole and exclusive property of Sponsor and
will not be acknowledged or returned. Delivery of a prize will require a street
address located within one of the following states: AL, FL, GA, NC, SC, TN
or VA. Sponsor is not
responsible for late, incomplete, invalid, unintelligible, misdirected,
technically corrupted, or garbled entries, which will be disqualified, or for
problems of any kind, whether mechanical, human, or electronic. Only fully
completed entries are eligible. Proof of submission will not be deemed to be
proof of receipt by Sponsor.
In case of a dispute as to the identity of any SMS entrant,
an entry will be declared as made by the authorized account holder of the Mobile
Device used for entry. In case of a dispute as to the identity of any Internet
entrant, an entry made by Internet will be deemed made by the authorized
account holder of the e-mail address submitted at the time of entry. The
“authorized account holder” is deemed the natural person who is assigned to an
e-mail address by an Internet access provider, service provider, or other
online organization that is responsible for assigning e-mail addresses for the
domain associated with the submitted e-mail address. A potential winner may be
requested to provide Sponsor with proof that the potential winner is the
authorized account holder of the e-mail address associated with the winning
If for any reason the Promotion is not capable of running
as planned, including due to infection by computer virus, bugs, tampering,
unauthorized intervention, automated entries, fraud, technical failure, human
error, or any other cause beyond the control of Sponsor that corrupts or affects
the administration, security, fairness, integrity, or proper conduct of the
Promotion, Sponsor reserves the right, in its sole discretion, to disqualify
any individual who tampers with the entry process and to cancel, terminate,
modify, or suspend the Promotion. Sponsor assumes no responsibility for any
error, omission, interruption, telephone or other communications malfunctions,
deletion, defect, delay in operation or transmission, communications line
failure, or theft or destruction of, unauthorized access to, or alteration of
entries. Sponsor is not responsible for any problems or technical malfunctions
of any telephone networks or lines, computer online systems, servers, or
providers, computer equipment, software, failure of any e-mail or entry to be
received by Sponsor on account of technical problems or traffic congestion on
the Internet or at any website, any combination thereof, or otherwise,
including any injury or damage to entrant’s or any other person’s computer
related to, or resulting from, participation or downloading of any materials in
Sponsor and its agents are not responsible for printing, distribution,
or production errors and may, in their sole discretion, rescind, cancel,
suspend, modify, or revoke this Promotion based upon any such error without
liability. If by reason of a printing,
computer, or other error more prizes are awarded in a prize category than the
number set forth in these Official Rules, all persons purportedly making valid
claims will be included in a random drawing to award the advertised number of
prizes available. In no case will more than the advertised number of prizes be
awarded. Antifraud detection devices may be used for verification purposes. In
the event there is a discrepancy or inconsistency between disclosures or other
statements contained in any Promotion materials and the terms and conditions of
the Official Rules, the Official Rules shall prevail, govern and control.
Sponsor’s failure to
enforce any term of these Official Rules shall not constitute a waiver of that
provision. Headings are solely for convenience and will not be deemed to affect
in any manner the meaning or intent of the documents or any provision hereof.
Caution: Any attempt by an entrant to deliberately damage any website or
undermine the legitimate operation of the Promotion may be a violation of
criminal and civil laws, and should such an attempt be made, Sponsor reserves
the right to seek damages from any such person to the fullest extent permitted
IN NO EVENT WILL THE
RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY
KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE
DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR
THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL
DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.
9. DISPUTES AND GOVERNING
waive all rights to trial in any action or proceeding instituted in connection
with these Official Rules, including, without limitation, the Promotion. Any
controversy or claim arising out of, or relating to, these Official Rules
and/or the Promotion shall be settled by binding arbitration in accordance with
the commercial arbitration rules of the American Arbitration Association. Any
such controversy or claim shall be arbitrated on an individual basis and shall
not be consolidated in any arbitration with any claim or controversy of any
other party. The arbitration shall be conducted in New York City, New York.
RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED
IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS
CONFLICTS OF LAWS AND RULES. For any matters that are not subject to
arbitration as set forth in these Official Rules and/or in connection with the
entering of any judgment on an arbitration award in connection with these
Official Rules and/or the Promotion, the parties irrevocably submit and consent
to the exclusive jurisdiction and venue of the state and federal courts located
in or closest to New York City, New York. The parties agree not to raise the
defense of forum non conveniens.
10. USE OF DATA:
be collecting personal data about entrants online, in accordance with its
at http://heinekenusa.com/privacy-cookie-policy/. By participating in the Promotion, entrant hereby agrees to Sponsor’s
collection and usage of his/her personal information and acknowledges that
11. LIST OF WINNERS:
To obtain a list of winners, send a
self-addressed, stamped envelope, with sufficient postage, to Winners List, Bohemia
Hidden Gold Promotion, P.O. Box 248, Woodbridge, NJ 07095. All requests for a
list of winners must be postmarked by 9/30/19 and received by 10/15/19.
12. SPONSOR: Cervezas Mexicanas,
White Plains, NJ.
Enjoy BOHEMIA® Responsibly.
BOHEMIA® Beer. Imported by Cervezas Mexicanas, White Plains, N.Y.