Buybuy Baby – Registry – Win buybuy Baby eGift Cards ARV $5000.
buybuy BABY® Registry Sweepstakes
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF
ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
1. Eligibility: buybuy BABY® Registry Sweepstakes (the “Sweepstakes”) is open only to legal residents of
the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old or the age
of majority or older in their place of residence (18 years of age in most states, and 19 in Nebraska and
Alabama) and are expecting a baby (or babies) with a due date or arrival date on or after February 3, 2021
at the time of entry. Employees and their immediate families (parent, child, spouse or sibling and their
respective spouses, regardless of where they reside), and those living in their same households, whether
or not related, of Buy Buy Baby, Inc. (Sponsor), Bed Bath & Beyond Inc., BabyBjorn Inc., CYBEX GmbH,
Dorel Juvenile Group Inc., Dream on Me Inc., The Procter & Gamble Company, and Unilever US, Inc,
Merkle Inc., Citrus Ad, and their respective parent companies, affiliates, subsidiaries, retail locations,
representatives, consultants, contractors, legal counsel, advertising, public relations, promotional
fulfillment, marketing and promotion agencies, website providers, webmasters along with the officers,
directors, owners, members, agents and employees of each of them, and companies involved in the
implementation and execution of the Sweepstakes (and their respective parents) are not eligible to enter or
win. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void
where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official
Rules. Sponsor’s and Administrator’s decisions are final and binding in all matters related to the
Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.
2. Sponsor: Buy Buy Baby, Inc., 650 Liberty Avenue, Union, NJ 07083. Administrator: Merkle Inc., 3000
Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Sweepstakes begins on February 3, 2021 at 12:00 p.m. Eastern Time (“ET”), ends on
March 16, 2021 at 11:59 p.m. ET (the “Promotion Period”) and consists of six (6) “Weekly Entry Periods”
as set forth in the chart below. Sponsor’s servers are the official time-keeping devices for the Sweepstakes.
Starts at 12:00 a.m. ET
Ends at 11:59 p.m. ET Featured Brand
must be included in
1 February 3, 2021 at
12:00:00 PM ET
February 9, 2021 Maxi-Cosi®/Car Seats,
Strollers and Home
February 11, 2021
2 February 10, 2021 February 16, 2021 Baby Dove/Bath February 18, 2021
3 February 17, 2021 February 23, 2021 CYBEX/ Car Seats and
February 25, 2021
4 February 24, 2021 March 2, 2021 évolur and Dream On
Me/ Cribs and Gear
March 4, 2021
5 March 3, 2021 March 9, 2021 BABYBJÖRN/Baby
March 11, 2021
6 March 10, 2021 March 16, 2021 Pampers® Diapers &
Wipes, Lumi by
Pampers , and Dreft®
March 18, 2021
4. Create and Maintain a Registry with BuyBuy Baby: In order to participate, you must create and/or
maintain a buybuy Baby® registry that identifies an arrival date of February 3, 2021 or later. You must
maintain the registry through the end date of the Promotion Period. If you do not have a registry with
BuyBuy Baby, you can create one by visiting www.buybuybaby.com and select “Registry” to start a
Registry. Follow the links and instructions to provide your name, mailing address, email address, an arrival
date and the number of expected babies. You will receive a Registry Account Number once the set-up is
5. How to Enter: During each Weekly Entry Period, Sponsor will post a featured brand(s) and four (4)
“Qualifying Products” from the featured brand(s). Qualifying Products for each Weekly Entry Period are
also listed below in the Appendix.
For Weeks 1, 3, 4 and 5: Entrant must add at least one (1) Qualifying Product posted to his/her
registry during the applicable Weekly Entry Period to automatically receive one (1) entry for the
applicable Weekly Entry Period drawing and one (1) entry into the Grand Prize drawing.
For Weeks 2 and 6: Entrant must add any combination of the Qualifying Products such that the
aggregate value of all of Qualifying Products is at least $50 to receive one (1) entry for the applicable
Weekly drawing and one (1) entry into the Grand Prize drawing.
Additional Restrictions for all Entrants:
(a) There is No Purchase Necessary to receive an entry.
(b) The Qualifying Products must be kept in your registry through the end of the Promotion Period to receive
(c) If you have previously added Qualifying Products to your registry before the Weekly Entry Period when
they are featured, you must add the Qualifying Product again during the featured Weekly Entry Period to
receive Sweepstakes entries.
Limit: One (1) entry during each Weekly Entry Period per person.
Multiple entrants are not permitted to share the same email address/Registry account. Any attempt by any
entrant to obtain more than the stated number of entries by using multiple/different email addresses,
Registry accounts, identities, registrations, and logins, or any other methods will void that entrant’s entries
and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result
in disqualification. In the event of a dispute as to any registration, the authorized account holder of the
email address used to register will be deemed to be the entrant. The “authorized account holder” is the
natural person assigned an email address by an Internet access provider, online service provider or other
organization responsible for assigning email addresses for the domain associated with the submitted
address. Each potential winner may be required to show proof of being the authorized account holder.
6. Prize Drawings: Administrator is an independent judging organization whose decisions as to the
administration and operation of the Sweepstakes drawings and the selection of the potential winners are
final and binding in all matters related to the Sweepstakes. Administrator will randomly select the potential
winner for each Weekly Entry Period from all eligible entries received during the applicable Weekly Period
on the dates indicated in the chart in Section 3. Administrator will randomly select the potential Grand Prize
winner from all entries received during the Promotion Period on or around March 18, 2021. Administrator
will notify the potential winners by email and phone and each winner will have seven (7) days after the date
notice or attempted notice is sent in order to claim the prize by completing and submitting a Declaration of
Compliance, Liability Waiver and, where not prohibited, a Publicity Release (“Declaration”). If a potential
winner cannot be contacted, fails to execute and return the Declaration within the required time period,
does not comply with these Official Rules, or if prize is returned as undeliverable, potential winner forfeits
the prize. Receiving a prize is contingent upon compliance with these Official Rules. In the event a potential
winner forfeits the prize or is disqualified for any reason during the Promotion Period, Sponsor will award
the applicable prize to an alternate winner by random drawing. Up to three (3) alternate drawings will be
held, after which the applicable prize will remain un-awarded.
7. Prizes: ONE (1) GRAND PRIZE: $5,000 in buybuy Baby® eGift Cards (terms and conditions apply).
Approximate Retail Value (“ARV”): $5,000.
SIX (6) WEEKLY PRIZES: $2,000 in buybuy Baby® Gift eCards (terms and conditions apply). ARV: $2,000.
You can use your eGift Cards at buybuy BABY, Bed Bath & Beyond, and Harmon Face Values locations,
and on-line at www.buybuybaby.com and www.bedbathandbeyond.com. Prizes are non-transferable and
no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves
the right to substitute a prize for one of equal or greater value if the designated prize should become
unavailable for any reason. Winners will receive an IRS form 1099 and will be responsible for all taxes
and fees associated with prize receipt and/or use. Odds of winning a Weekly Prize depend on the number
of eligible entries received during the applicable Weekly Entry Period and odds of winning the Grand Prize
depend on the number of eligible entries received during the Promotion Period. Prizes will be fulfilled
approximately 8-10 weeks after the conclusion of the Sweepstakes. Limit: One (1) prize per person.
8. Release: By receipt of any prize, winners agree to release and hold harmless Buy Buy Baby, Inc.
(Sponsor), Merkle Inc. (Administrator), Bed Bath & Beyond Inc., BabyBjorn Inc., CYBEX GmbH, Dorel
Juvenile Group Inc., Dream on Me Inc., The Procter & Gamble Company, and Unilever US, Inc., CitrusAd.
and their respective parent companies, affiliates, subsidiaries, retail locations, representatives, consultants,
contractors, legal counsel, advertising, public relations, promotional fulfillment, marketing and promotion
agencies, website providers, webmasters along with the officers, directors, owners, members, agents and
employees of each of them, and companies involved in the implementation and execution of the
Sweepstakes (and their respective parents) (collectively, the “Released Parties”) from and against any
claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property,
arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.
9. Publicity: Except where prohibited, participation in the Sweepstakes constitutes each winner’s consent
to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown
and state for promotional purposes in any media, worldwide, without further payment or consideration.
10. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes,
or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper
functioning of the Sweepstakes, or any event or cause beyond Sponsor’s control (e.g. events such as
natural calamities, national emergencies, wide spread illnesses, declarations of war, acts of God, acts of
terrorism) interferes with any aspect of the Sweepstakes, including but not limited to fulfillment of the
prize(s), as determined by Sponsor in its sole discretion. In such event, Sponsor, in its sole discretion,
may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance
for any or all of the prizes offered herein. Sponsor reserves the right, in its sole discretion, to disqualify any
individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting
in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner.
Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be
a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to
seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce
any term of these Official Rules shall not constitute a waiver of that provision.
11. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate
information, whether caused by entrants, printing errors or by any of the equipment or programming
associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited
to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3)
unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or
human error which may occur in the administration of the Sweepstakes or the processing of entries; (5)
late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which
may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or
receipt or use or misuse of any prize. If for any reason an entrant’s entry is confirmed to have been
erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the
Sweepstakes, if it is possible. No more than the stated number of prizes will be awarded. In the event that
production, technical, seeding, programming or any other reasons cause more than the stated number of
prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award
only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize
12. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of
action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually,
without resort to any form of class action, and exclusively by the United States District Court for the Eastern
District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County,
Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs
incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and
(3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all
rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than
for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise
increased. All issues and questions concerning the construction, validity, interpretation and enforceability
of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the
Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Michigan
without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any
other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of
13. Entrant’s Personal Information: Information collected from entrants is subject to Sponsor’s Privacy
14. Winner List: For a winner list, visit https://bit.ly/38usjjh. The winner list will be posted after winner
confirmation is complete.
© 2021 Merkle Inc. All rights reserved.
Product names and trademarks referred to in these Official Rules belong to the applicable brand trademark
holder and prize provider. Unless affiliated with Buy Buy Baby Inc., the trademark owner is an independent
entity and is not the sponsor of this promotion.
Qualifying Product Appendix
Week 1 (2/3/21-2/9/21) Product Name SKU
Maxi – Cosi® Maxi-Cosi® Coral XP Infant Car Seat 69596508
Maxi-Cosi® Minla 6-in-1 High Chair 69598352
Maxi-Cosi® Kori 2-in-1 Rocker 69598327
Maxi-Cosi® Lila Modular Stroller System 66999126
Week 2 (2/10/21-2/16/21) Product Name SKU
Baby Dove – Must include
Products totaling at least
Baby Dove 20 oz. Tip to Toe Wash in Rich Moisture 20416317
Baby Dove 20 oz. Nourishing Baby Lotion with Rich Moisture 20416362
Baby Dove 20 oz. Tip to Toe Wash in Sensitive Moisture 20416324
Baby Dove 20 oz. Nourishing Baby Lotion in Sensitive Moisture 20416379
Week 3 (2/17/21-2/23/21) Product Name SKU
CYBEX Aton 2 with SensorSafe Infant Car Seat 68932541
CYBEX Gazelle S Stroller 69628112
Sirona with SensorSafe Convertible Car Seat 69176494
CYBEX Balios S Lux & Aton 2 Travel System 69628274
Week 4 – (2/24/21-3/2/21) Product Name SKU
évolur/Dream On Me évolur Aurora 5-in-1 Convertible Crib in Ivory Lace 66622710
évolur Signature Belle 5-In-1 Convertible crib in Dark Chocolate 69527436
évolur Harlow Deluxe Power Glider Recliner in Gray 69508258
Dream On Me Karley Bassinet 69598208
Week 5 – (3/3/21-3/9/21) Product Name SKU
BABYBJÖRN BABYBJÖRN Baby Carrier Mini 3D Jersey Dark Grey 65664469
BABYBJÖRN Baby Carrier Free Anthracite 69325953
BABYBJÖRN Baby Carrier One Air Black 66212263
BABYBJÖRN Baby Carrier Free Sage Green 69325991
Week 6 (3/10/21 – 3/16/21) Product name SKU
Pampers® Wipes &
Detergent/ Lumi by
Pampers -Must include
Products totaling at least
$50 Pampers® Sensitive® 576-Count Fragrance-Free Baby Wipes 20685959
Pampers® Swaddlers 84-Count Size 0 Super Pack Diapers 20148621
Dreft® High Efficiency Liquid Detergent in 150-Ounces (96 Loads) 40847726
Lumi by Pampers Smart Video Baby Monitor + Sleep System all-in-one