Bluetriton Brands – Pure Life Share-A-Scare – Win one (1) Multi Game Table
Pure Life® Share-A-Scare Sweepstakes
NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT
INCREASE YOUR CHANCES OF WINNING.
1. Eligibility: Pure Life® Share-A-Scare Sweepstakes (the “Sweepstakes”) is open only to legal residents
of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the
time of entry. Employees of BlueTriton Brands, Inc. (“Sponsor”), The Mars Agency, Merkle Inc.
(“Administrator”), and their parent and affiliate companies as well as the immediate family (spouse,
parents, siblings and children) and household members of each such employee are not eligible. The
Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where
prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules.
Sponsor’s and Administrator’s decisions are final and binding in all matters related to the Sweepstakes.
Winning a prize is contingent upon fulfilling all requirements set forth herein.
2. Sponsor: BlueTriton Brands, Inc., 900 Long Ridge Rd., Building 2, Stamford, CT 06902.
Administrator: Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Sweepstakes begins on October 3, 2022 at 12:00 a.m. Eastern Time (“ET”) and ends on
October 31, 2022 at 11:59 p.m. ET (the “Promotion Period”). Administrator’s computer is the official time-
keeping device for the Sweepstakes.
4. How to Enter: There are two (2) ways to enter:
a.) Make a Qualifying Purchase: During the Promotion Period, purchase any Pure Life® water
product (“Qualifying Purchase”). Be sure to keep your receipt(s). Take an image of the entire
receipt(s). The receipt image(s) must be clear and legible, include the retailer (if applicable),
purchase date and time, and show the Qualifying Purchase, the Qualifying Purchase price and
total amount spent. Then, visit https://www.purelifeshareascare.com (“Website”) and complete
and submit the registration form including a valid email address. On your first visit, by registering
for the Sweepstakes, you will receive one (1) Sweepstakes entry. Then, click/tap on the “Upload”
button and where prompted, follow the instructions to upload an image of your receipt. Each
receipt can only be uploaded once. Once your receipt image is validated, you will receive one (1)
Sweepstakes entry. Receipts obtained through unauthorized means or illegitimate channels will
be void. Receipts cannot be sold, traded, auctioned or bartered; all of which will be void. Limit to
five (5) receipts.
b.) Mail-in Alternate Method: To enter without making a Qualifying Purchase, hand print your name,
address, day and evening phone numbers, email address, and date of birth on a 3″ x 5″ piece of
paper and mail it in an envelope with proper postage to “Pure Life® Share-A-Scare Sweepstakes,”
c/o Merkle Inc., P.O. Box 5022, Department 854588, Kalamazoo, MI 49003-5022. You will
receive one (1) Sweepstakes entry. Limit: One (1) entry per stamped, outer envelope. All mail-in
entries must be handwritten and must be postmarked by October 31, 2022 and received by
November 7, 2022. All entries become the exclusive property of Sponsor and none will be
acknowledged or returned. Proof of sending or submission will not be deemed to be proof of
receipt by Sponsor.
Limit: Each entrant may receive one (1) Sweepstakes entry for registering for the Sweepstakes and one
(1) Sweepstakes entry per day for entering via (a) or (b) or any combination of methods of entry. Multiple
entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more
than the stated number of entries by using multiple/different email addresses, identities, registrations and
logins, or any other methods will void that entrant’s entries and that entrant may be disqualified. Use of
any automated system to participate is prohibited and will result in disqualification. Sponsor is not
responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be
disqualified. In the event of a dispute as to any registration, the authorized account holder of the email
address used to register will be deemed to be the entrant. The “authorized account holder” is the natural
person assigned an email address by an Internet access provider, online service provider or other
organization responsible for assigning email addresses for the domain associated with the submitted
address. Potential winners may be required to show proof of being the authorized account holder.
Bonus Sweepstakes Opportunities:
i. Twitter Share: After you register or log into the Website, follow the links and instructions share a
message about the Sweepstakes on Twitter. By doing so, you will receive one (1) bonus
ii. Facebook Share: After you register or log into the Website, follow the links and instructions share
a message about the Promotion on your Facebook wall. The post will contain a unique link to
the Promotion. If a friend subsequently enters the Sweepstakes through the unique link, you
will receive one (1) bonus Sweepstakes entry.
Participation Requirements: To participate, you will need to have an Instagram account (your
“Social Account”). Creating each Social Account is free but is subject to the terms and conditions
of Instagram (http://instagram.com/about/legal/terms/#). Posting on Instagram does not require a
mobile device; if entering via a mobile device and using your wireless carrier’s network, standard
data charges from your wireless carrier may apply.
Entry Requirements: During the Promotion Period, take the following actions to receive one (1)
entry in the Sweepstakes:
(a) Follow @PureLifeUS on Instagram;
(b) Post a photo or video of how you like to have frightening fun and include the hashtags
(c) Your account settings must be public when you post your Submission and remain public until
the prizes are awarded (as described in Section 6); and
(d) You must not change your Instagram handle once you Submission to enter this Sweepstakes
and until the prizes are awarded (as described in Section 6).
Your Submission need not include any reference, positive or negative, to Sponsor’s products.
Including a reference or image in your social post will not improve your chances of
winning. Instagram stories and Instagram posts where the hashtag is included in a comment
rather than the caption of the original post will not be deemed entries.
Content Restrictions for your Entry:
Your Submission must be your original work;
Your Submission must not convey any claims of Sponsor’s products or services that
would be deemed unsubstantiated or deceptive if made by Sponsor;
Your Submission must not disparage Sponsor or any other parties;
You must have permission to include the names or likenesses of other individuals
and to grant the rights set forth in Section 8 and the consent provision in this Section
4 described below. You should only include minors in your post if they are your
children/wards. If requested, entrant must be able to provide such permissions in a
form acceptable to Sponsor;
Your Submission must not contain material that violates or infringes another’s rights
and therefore may not include logos, trademarks or any other intellectual property
other than those of the Sponsor;
Your Submission must not make references to or include: alcohol, illegal drugs,
tobacco, or firearms/weapons, any activities that are or appear to be dangerous, or
any political agenda;
Your Submission may not be indecent, obscene, sexually explicit, hateful, promotes
bigotry, racism, hatred or harm against any group or individual or promotes
discrimination based on race, gender, religion, nationality, disability, sexual
orientation, or age; and
Your Submission may not be tortious, defamatory, libelous, disparage Sponsor or
any other person or party, or contain material that is unlawful in any way.
By posting content that conforms to all of the above requirements, you will receive one (1) bonus
entry into the Sweepstakes. Sponsor, in its sole discretion, may disqualify any post that it finds
unlawful, or in violation of these Official Rules.
CONSENT: Posting a Submission constitutes entrant’s consent to give Sponsor a royalty-free,
irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative
works from, and display such submissions in whole or in part, on a worldwide basis, and to
incorporate it into other works, in any form, media or technology now known or later developed,
including for promotional or marketing purposes. If requested, entrant will sign any
documentation that may be required for Sponsor or its designees to make use of the non-
exclusive rights entrant is granting to use the Submission.
iv. Mail-in Alternate Method: To enter without visiting the Website, hand print your name, address,
day and evening phone numbers, email address, and date of birth on a 3″ x 5″ piece of paper
and mail it in an envelope with proper postage to “Pure Life® Share-A-Scare Sweepstakes –
bonus entry,” c/o Merkle Inc., P.O. Box 5022, Department 854588, Kalamazoo, MI 49003-
5022. You will receive one (1) bonus Sweepstakes entry. Limit: One (1) entry per stamped,
outer envelope. All mail-in entries must be handwritten and must be postmarked by October
31, 2022 and received by November 7, 2022. All entries become the exclusive property of
Sponsor and none will be acknowledged or returned. Proof of sending or submission will not
be deemed to be proof of receipt by Sponsor.
Limit: Up to five (5) bonus Sweepstakes entries per email address/person, during the Promotion
Period, regardless of method of entry.
5. Drawings: Administrator is an independent judging organization whose decisions as to the
administration and operation of the Sweepstakes and the selection of the potential winners are final and
binding in all matters related to the Sweepstakes. Administrator will randomly select the potential
Sweepstakes winners from all eligible entries received during the Promotion Period, on or around
November 11, 2022. The potential winners will be notified by email. The potential Grand Prize winner (or
parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return a
Declaration of Compliance, Liability Waiver and where not prohibited a Publicity Release (“Declaration”)
which must be received by Administrator within five (5) days of the date notice or attempted notice is sent,
in order to claim the prize. Potential First, Second and Third Prize winners may be required to provide
their name, home mailing address (P.O. Boxes may not be permitted), and date of birth to confirm
eligibility and for purposes of prize fulfillment within five (5) days of the date notice or attempted notice is
sent, in order to claim their prize. If a potential winner of any prize cannot be contacted, fails to sign and
return the Declaration or provide any other requested information within the required time period (if
applicable), or the prize is returned as undeliverable, the potential winner forfeits his/her/their prize.
Receiving a prize is contingent upon compliance with these Official Rules. In the event that a potential
winner is disqualified for any reason or forfeits the prize, Sponsor will award the applicable prize to an
alternate winner by random drawing from among all remaining eligible entries. Only three (3) alternate
drawings will be held, after which the prize will remain un-awarded.
ONE (1) GRAND PRIZE: Winner will receive one (1) $5,000 check. Actual Value: $5,000.
FIVE (5) FIRST PRIZES: Each winner will receive one (1) Multi Game Table. Approximate Retail Value
TEN (10) SECOND PRIZES: Each winner will receive one (1) $100 Amazon.com Gift Card. Restrictions
apply, see amazon.com/gc-legal. ARV: $100.
TEN (10) THIRD PRIZES: Each winner will receive one (1) $50 Target Gift Card, terms and conditions
apply. ARV: $50.
For All Prizes: Prizes are non-transferable and no substitution will be made except as provided herein at
the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater
value if the designated prize should become unavailable for any reason. Winners are responsible for all
taxes and fees associated with prize receipt and/or use. Odds of winning a prize depend on the number
of eligible entries received during the Promotion Period. Limit: one (1) prize per person. Total ARV of all
7. Release: By receipt of any prize, winners agree to release and hold harmless Sponsor, The Mars
Agency, Administrator, and their respective subsidiaries, affiliates, suppliers, distributors,
advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and
each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from
and against any claim or cause of action, including, but not limited to, personal injury, death, or damage
to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any
8. Publicity: Except where prohibited, participation in the Sweepstakes constitutes each winner’s consent
to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or
hometown and state for promotional purposes in any media, worldwide, without further payment or
9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, if
any fraud, technical failures, human error, or any other factor impairs the integrity or proper functioning of
the Sweepstakes, or any event or cause beyond Sponsor’s control (e.g. events such as natural
calamities, national emergencies, wide spread illnesses, declarations of war, acts of God, acts of
terrorism) interferes with any aspect of the Sweepstakes, including but not limited to fulfillment of the
prize(s), as determined by Sponsor in its sole discretion. In such event, Sponsor, in its sole discretion,
may elect to hold a random drawing from among all eligible entries received up to the date of
discontinuance and may modify the prizes offered herein. Sponsor reserves the right, in its sole
discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of
the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion or in an
unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the
legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an
attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent
permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a
waiver of that provision.
10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate
information, whether caused by entrants, printing errors or by any of the equipment or programming
associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited
to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3)
unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or
human error which may occur in the administration of the Sweepstakes or the processing of entries; (5)
late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which
may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or
receipt or use or misuse of any prize. If for any reason an entrant’s entry is confirmed to have been
erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in
the Sweepstakes, if it is possible. No more than the stated number of prizes will be awarded. In the event
that production, technical, seeding, programming or any other reasons cause more than the stated
number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the
right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded,
eligible prize claims.
11. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes
of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved
individually, without resort to any form of class action, and exclusively by the United States District Court
for the Eastern District of Michigan or the appropriate Michigan State Court located in Oakland County,
Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs
incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and
(3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all
rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other
than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise
increased. All issues and questions concerning the construction, validity, interpretation and enforceability
of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the
Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Michigan
without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any
other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of
12. Entrant’s Personal Information: Information collected from entrants is subject to the Sponsor’s
13. Winner List: For a winner list, please click here. The winner list will be posted after winner
confirmation is complete.
© 2022 Merkle Inc. All Rights Reserved.
This promotion is in no way sponsored, endorsed or administered by, or associated with, Twitter,
Inc. or Facebook, Inc.