Behr – Wear – Win one $500 cash prize and one BEHR Swag Box which includes one coverall

1. PROMOTION TIMING. The Behr Wear Sweepstakes (the “Promotion”) begins on or
about 12:00 P.M. Pacific Time (“PT”) on June 11, 2021 and ends at 11:59 P.M. PT on July
2, 2021 (the “Promotion Period”).
2. ELIGIBILITY. The Promotion is open only to individuals who at the time of entry (a) are
legal residents of and domiciled in the fifty (50) United States or the District of Columbia,
and (b) are at least 18 years of age. The following individuals are not eligible to participate:
(i) employees of Behr Paint Company (“Sponsor”) or Masco Corporation, any of their
subsidiaries or affiliate companies, or their advertising, marketing or promotional agencies;
(ii) family members (spouse, parents, siblings, children and in-laws) of any individual
referred to in clause (i); and (iii) persons living in the same household (whether or not
related) with any person referred to in clause (i) or (ii) above. This Promotion is subject to
all federal, state, and local laws and regulations and is void (a) outside the 50 United
States and the District of Columbia, and (b) where prohibited by law.
3. HOW TO ENTER. There are four (4) ways to enter this Promotion during the Promotion
You may enter by visiting the Behr Wear Sweepstakes landing page at: Follow all onscreen instructions to complete and submit the
Promotion entry form (an “Entry”) by uploading an original photo of you in your
painting clothes, which is the subject of your Entry (a “Photo”). Entrants must
include a valid email address. All required information must be included for the entry
to be eligible. Entrants will be required to confirm they have reviewed and agreed to
the Official Rules as a condition of entering the Promotion; OR
Instagram: Log-in to your Instagram account and share a photo of you in your
painting clothes. Include the hashtag #BEHRWearSweepstakes in the photo caption
to receive one (1) entry; OR
Twitter: Log-in to your Twitter account and share a photo of you in your painting
clothes. Include the hashtag #BEHRWearSweepstakes in the tweet to receive one
(1) entry; OR
If you do not wish to enter the Promotion by submitting an online entry as described
above, you may enter the Promotion by providing your contact information here:
All entries become the property of Sponsor and will not be acknowledged or returned.
Limit one (1) Entry per person, per household, during the Promotion Period,
regardless of the means of entry. Entries will not be acknowledged or returned. Proof
of sending or submitting an Entry will not be deemed proof of receipt by Sponsor.
If multiple Entries are received from any person or household, only the first Entry will be
eligible for judging and all subsequent Entries will be void. All Entries must comply with
the “Submission Guidelines and Submission Terms” attached to these Official Rules.
Entries with Photos showing only a partial view, or fuzzy or blurry view or those Photos
that have a visual effect applied over the image will be disqualified.
Entries may not violate the confidentiality, privacy or publicity rights of any third party or
include any intellectual property of third parties, including copyrighted material or third-
party trademarks. By submitting your Entry in this Sweepstakes, you give the Sponsor the
rights to use it as stated in the Submission Guidelines and Submission Terms. The Reason
and your Entry must be written in English.
All Entries are governed by Sponsor’s Privacy Policy, which may be accessed at
Entries will not be acknowledged. Proof of sending or submission will not be deemed proof
of receipt by Sponsor. You cannot change, alter, modify or revoke your Entry after
submission. All Entries are subject to review by Sponsor and become the sole property of
Sponsor. Entries will not be returned.
4. AGREEMENT TO OFFICIAL RULES. Your participation in this Promotion constitutes your
full and unconditional agreement to and acceptance of these Official Rules and the
decisions of the Sponsor, which are final and binding. Winning a prize is contingent upon
fulfilling all requirements set forth herein.
5. SELECTION OF POTENTIAL PRIZE WINNERS. On or around July 12, 2021, at the
discretion of the Sponsor, one (1) Grand Prize winners and five (5) First Prize winners will
be selected in a random drawing from among all eligible entries received. The Grand Prize
and First Prize Winners will be announced on or about July 26, 2021. Odds of winning
depend on the total number of eligible entries received throughout the Promotion period.
Entries for each drawing and on the number of drawing for which the entrant is eligible.
Entries drawn will not be eligible for any subsequent drawing. Entries not drawn will be
carried over for any subsequent drawing. A purchase will not increase the chances of
PRIZE WINNERS. Each potential Grand Prize and First Prize Winner will be initially
contacted via email or via the social platform in which they entered, will be required to
provide a mailing address, and may also be required to sign and return an Affidavit of
Eligibility, Liability and Publicity Release (except where prohibited by law) and/or an IRS
W-9 Form within seven (7) calendar days of notification by Sponsor. Prizes won by
persons who are eligible entrants but considered minors in their state of residence may
be awarded to a parent or legal guardian, who must execute and return all required
documentation outlined herein and otherwise comply with all requirements imposed on a
winner. The prize may be forfeited and may be awarded to another entrant who is
randomly selected if (i) any prize notification or any prize is returned as undeliverable, (ii)
Sponsor is unable to contact a potential winner within seven (7) days of the first attempt
to contact him or her, (iii) a potential winner fails to provide his or her contact information
within seven (7) calendar days after notification by Sponsor or fails to return an Affidavit
of Eligibility, Liability Release and Publicity Release and/or an IRS W-9 Form within the
time specified above, (iv) a potential winner is determined by Sponsor, in its sole
discretion, to be ineligible, (v) a potential winner declines the prize, or (vi) a potential
winner is otherwise not in compliance with these Official Rules. Sponsor is not responsible
for any delay in awarding any prize.
Winner’s entry and acceptance of the prize constitutes permission (except where
prohibited) for Sponsor and its designees to use, at Sponsor’s sole discretion, the winner’s
name, photograph, likeness, statements, biographical information, voice and address (city
and state), for advertising, promotions and other purposes in all forms of media, worldwide
in perpetuity, without additional notice, permission or further compensation.
will receive one (1) $500 cash prize and one (1) BEHR Swag Box which includes the
following branded items: one (1) coverall, one (1) drop cloth, one (1) stir stick and two (2)
rolls of painter’s tape (each a “Grand Prize”). The ARV for the box is valued at $325. Five
(5) First Prize Winners will each receive one (1) BEHR Swag Box which includes the
following branded items: one (1) coverall, one (1) drop cloth, one (1) stir stick and two (2)
rolls of painter’s tape (each a “Grand Prize”). The ARV for the box is valued at $325 (each
a “First Prize”). No more than six (6) prizes will be awarded. The aggregate ARV for all
prizes is $2,450. (Note: If total ARV is over $500, then we will need to exclude or register
in Rhode Island.)
Each prize is nontransferable and non-refundable and must be accepted as awarded. All
applicable taxes (including federal, state, and local income taxes for U.S. winners), duties,
and the like, if any, are the sole responsibility of the prize winner. No cash substitution,
assignment, redemption for cash, or transfer of prize by winner is permitted; however,
Sponsor reserves the right, in its sole and absolute discretion, to substitute any prize
described herein, or any portion thereof, with an alternative of equal or greater value.
Winner shall not be entitled to the difference between the stated ARV and the actual price
of the prize selected.
8. GENERAL CONDITIONS. In the event of a dispute as to the identity of an online entrant,
the authorized account holder of the email address used to enter, will be deemed to be
the entrant, but only if such person meets all other eligibility criteria. “Authorized account
holder” of an email address is defined as the natural person who is assigned to an email
address by an internet access service provider, on-line service provider, or other
organization (e.g., business, educational institution, etc.) that is responsible for assigning
email addresses for the domain associated with the submitted email address.
Sponsor reserves the right at its sole discretion to disqualify any individual who tampers
or attempts to tamper with the entry process or the operation of this Promotion; violates
the Official Rules; acts in an unsportsmanlike or disruptive manner; or acts with intent to
annoy, abuse, threaten or harass any other person; or who Sponsor suspects has
engaged in any of the foregoing. Sponsor reserves the right to cancel, terminate or modify
this Promotion if it cannot be completed as planned for any reason, including without
limitation for infection by computer virus, bugs, tampering, unauthorized intervention,
technical failures, corruption of any sort or any other matter beyond Sponsor’s control. In
such event, Sponsor will award the prizes from among all eligible entries received prior to
9. RELEASE & LIMITATION OF LIABILITY. As a condition of entering this Promotion, each
entrant agrees, and as a condition of being awarded a prize, each winner agrees, to the
maximum extent permitted by law, to release, indemnify and hold harmless Sponsor and
Masco Corporation, their respective subsidiaries or affiliate companies, their advertising,
marketing or promotional agencies and each such company’s respective officers,
employees, directors, representatives and agents and all others associated with the
development and execution of this Promotion (individually and collectively, the “Released
Parties”), from and against any and all liabilities, claims, actions, lawsuits, judgments,
costs and expenses, damages of any kind whatsoever, injuries, or losses to persons or
property arising from or relating to, in whole or in part, this Promotion, submitting an entry
or otherwise participating in any aspect of this Promotion, the receipt, ownership,
possession, use or misuse of any prize awarded, or any actual or alleged breach by
entrant of these Official Rules.
10. LIMITATION OF LIABILITY. Entrants acknowledge that the Released Parties have not
made and are not in any manner responsible or liable for any warranty, representation or
guarantee, express or implied, in fact or in law, relative to the prize, including, but not
limited to, its quality or fitness for a particular purpose. The Released Parties are not
responsible for: (a) lost, interrupted, inaccessible or unavailable networks, servers,
satellites, Internet Service Providers, websites, or other connection, availability or
accessibility problems arising in connection with or over the course of this Promotion; (b)
failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable
transmissions or hardware, software or technical malfunctions, failures or difficulties; (c)
errors of any kind relating to or in connection with this Promotion, whether human,
mechanical, clerical, electronic, or technical in nature, including, but not limited to, errors
which may occur in connection with the administration of this Promotion, the processing
of entries, the announcement or notification of any winner or prize or the cancellation of
this Promotion; (d) damage to a user’s system occasioned by participation in this
Promotion or downloading any information necessary to participate in this Promotion; (e)
incomplete, illegible, misdirected, damaged or lost entries; or (f) failed, incorrect,
inaccurate, incomplete, garbled or delayed electronic communications, whether caused
by the sender, by any of the equipment or programming associated with or utilized in this
Promotion. If the Promotion Website goes down for any reason or if Sponsor is unable to
accept entries, Released Parties are not responsible, but Sponsor will make a good faith
effort to remedy the problem as quickly as possible or Sponsor may terminate this
Promotion. By entering this Promotion, you waive (to the maximum extent permitted by
law) the right to claim any punitive, consequential, incidental, special, exemplary, or
indirect damages of any kind and any and all rights to have damages multiplied or
otherwise increased.
11. DISPUTE RESOLUTION. If there is any conflict between any promotional material and
these Official Rules, the provisions of these Official rules shall prevail. The resolution of
any dispute shall be within Sponsor’s sole discretion. As a condition of entering this
Promotion, except as prohibited by law, you agree that: (a) all causes of action arising out
of or connected with this Promotion, or any prize awarded, shall be resolved individually,
without resort to any form of class action; and (b) any and all claims, judgments, and
awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys’
fees or court costs. All issues and questions concerning the construction, validity,
interpretation and enforceability of these Official Rules, your rights and obligations, or the
rights and obligations of Sponsor in connection with this Promotion, shall be governed by,
and construed in accordance with, the laws of the State of New York, without giving effect
to any choice of law or conflict of law rules (whether of the State of New York or any other
jurisdiction), which would cause the application of the laws of any jurisdiction other than
the State of New York.
12. PRIVACY POLICY. To see how Sponsor may use personal information obtained in
connection with this Promotion, see Sponsor’s Privacy Policy at
13. WINNERS’ LIST. For the names of the winners, available approximately two weeks after
the end of the promotion, please visit the Promotion landing page at:
14. SPONSOR. The Sponsor of this Promotion is Behr Paint Company.
©2021 Behr Paint Company. All rights reserved.
The following are the Submission Guidelines and Submission Terms for Entries in the BEHR
Behr Wear Sweepstakes (the “Promotion”).
I. Submission Guidelines: Each Entry (Reason and Photo) must comply with the following:
A. Cannot defame, misrepresent or contain disparaging remarks or images about
Sponsor or its products or other people, products or companies.
B. Cannot communicate any message inconsistent with the positive image and goodwill
with which Sponsor wishes to associate. Without limitation, this means that a
Submission cannot contain materials that are threatening, harassing, degrading, hateful,
intimidating, obscene, indecent, pornographic, violent, illegal or otherwise objectionable
or inappropriate, as determined by Sponsor in its sole discretion.
C. Cannot violate the confidentiality, privacy or publicity rights of any third party or
include any intellectual property of third parties, including copyrighted material or third-
party trademarks.
D. Cannot contain trademarks (including logos), trade dress (such as distinctive
packaging or building exteriors/interiors), or any other similar intellectual property rights
owned by others, except for those owned by Sponsor (and such Sponsor-owned images
may be used solely in connection with an Entry).
E. Cannot contain or depict any person, and cannot contain materials embodying the
names, likeness or other indicia identifying any other person, living or dead.
F. Cannot promote drugs, alcohol, tobacco, firearms/weapons (or the use of any of the
foregoing), any activities that may appear unsafe or dangerous, or any particular political
agenda or message.
G. Cannot advertise or promote any brand or product of any kind (except for products of
Sponsor), or contain any personal information, such as names, phone numbers, etc.
H. Cannot violate any law. Entries must be the original work owned by the person
submitting the Entry.
Entries cannot be made on behalf of any other person. A person may not submit an Entry in
which any other person owns or has any rights or interests (including, but not limited to, rights
as joint author) and may be required to provide documentation in a form acceptable to Sponsor
evidencing such rights and interest, if so required by Sponsor.
II. Submission Terms: By submitting an Entry, you:
A. Represent and warrant that the Entry (i) is original and does not infringe the
intellectual property rights of any third party, (ii) has not been published in any medium,
(iii) has not been submitted or used for any other commercial or public purpose, (iv) has
not won an award; and (v) has not been previously submitted in this Promotion.
B. Give the Sponsor the rights to use your Entry as stated in the Official Rules.
C. Agree to have submitted your Entry without receiving any fee or other form of
monetary compensation.
D. Grant Sponsor and its designees an unlimited, irrevocable, worldwide, perpetual
license to publish, copy, display, broadcast, distribute, transmit, adapt, modify and/or
otherwise use, at Sponsor’s sole discretion, your Entry for any purpose, including, but
not limited to, promotion of Sponsor or its products, without any fee or other form of
E. Agree that your Entry is without restriction and will not place Sponsor under any
obligation to you or any third party.
F. Acknowledge and agree that Sponsor may receive many entries in this Promotion and
that such other Entries may be similar or identical in theme, idea, format or other
respects, and you waive any and all claims you may have had, may have, and/or may
have in the future that the Entry used by the Sponsor, its affiliates, or their respective
officers, directors, employees and agents may be similar to or the same as those in your
G. Agree that Sponsor shall have the exclusive right to edit, adapt and publish your
Entry, or any part thereof, and that Sponsor may use it in any media in association with
this Promotion without attribution or compensation to you.
H. Agree that any publication of your Entry is at Sponsor’s sole discretion.
I. Agree that Sponsor is not responsible for any unauthorized third-party use of your
Once submitted, your Entry cannot be changed, altered or modified.