Behr – Create Your Blueprint – Win a $10000 check (ARV $10000).

1. PROMOTION TIMING. The BEHR Create Your Blueprint Sweepstakes (the “Promotion”) begins
at 12:00 P.M. Pacific Time (“PT”) on September 24, 2018 and ends 11:59:59 P.M. PT on November
2, 2018 (the “Promotion Period”). The Sponsor’s (defined below) computer is the Promotion
official clock.
2. ELIGIBILITY. The Promotion is open only to individuals who at the time of entry (a) are legal
residents of and domiciled in the fifty (50) United States or the District of Columbia, and (b) are at
least eighteen (18) years of age. The following individuals are not eligible to participate:
(i) employees of Behr Process Corporation (“Sponsor”) or Masco Corporation, any of their
subsidiaries or affiliate companies, or their advertising, marketing or promotional agencies;
(ii) family members (spouse, parents, siblings, children and in-laws) of any individual referred to in
clause (i); and (iii) persons living in the same household (whether or not related) with any person
referred to in clause (i) or (ii) above. This Promotion is subject to all federal, state, and local laws
and regulations and is void (a) outside the fifty (50) United States and the District of Columbia, and
(b) where prohibited by law.
3. HOW TO ENTER. There are two (2) ways to enter the Promotion during the Promotion Period.
A. Upload a Photo: During the Promotion Period, visit the Sponsor’s Promotion landing page at: and follow all on-screen instructions, which require
you to upload a photo of a room in your home (“Photo”), select from a list of provided
colors/inspirational photos/ accessories and provide your first name, last name and email.
Eligible entrants will receive one (1) entry into the Promotion (an “Entry”). There is no cost to
enter. All Entries must be received by 11:59:59 P.M. PT on November 2, 2018 to be eligible.
Entries generated by script, macro, or other automated or mechanical means or means which
subvert the Entry process will be void. All entries become the property of Sponsor and will not
be returned.
By submitting a Photo, entrant grants Sponsor and its agents an unlimited, worldwide,
irrevocable, perpetual license and right, but not obligation, to publish, reproduce, exhibit, use,
publicly display, distribute, edit, crop or otherwise exploit and create derivative works of the
Photo (as well as any name or likeness embodied therein) in any way, in any and all media,
now known or hereafter devised, without limitation, and without further consideration or
approvals. Each entrant waives any intellectual property rights, publicity/privacy rights or other
legal or moral rights relating to such use. BY SUBMITTING A PHOTO, ENTRANT AGREES
Must be in one of the following formats: .JPEG, .JPG, or .PNG;
Must not exceed 10 MB;
Must not contain material that violates or infringes another’s rights, including, but not limited
to, privacy, publicity or intellectual property rights, including copyright infringement, or legal
or moral rights of any third party, living or deceased;
Must not disparage Sponsor, Administrator or any other person or party affiliated with the
promotion and administration of this Sweepstakes;
Must not include any personally identifiable information;
Must be the original work of the entrant and must not contain images or artwork, music,
quotes, parodies or other materials not created by entrant;
Must not feature brand names, logos or trademarks other than Sponsor’s trademarks in any
other element of the entry or image, which Sponsor has granted, as respect to the Sponsor’s
trademarks, entrant a limited license to use for purposes of this Sweepstakes;
Must not have been submitted previously in a promotion or contest of any kind and has not
been exhibited or distributed currently or previously in any media;
Must not contain, facilitate, reference, or use material that is fraudulent, inappropriate,
indecent, lewd, pornographic, obscene, hateful, tortious, defamatory, slanderous or libelous;
Must not contain, facilitate, reference or use material that contains prohibited content which
shall include, but is not limited to content that promotes, suggests, or encourages:
i. gambling, including without limitation, any content related to online casinos, sports books,
bingo or poker;
ii. the use of firearms/weapons/ammunition, any illegal drugs, prostitution, pornography,
nudity, profanity or other adult content, violence, or the use of alcohol or tobacco products;
iii. the taking up of arms against any person, government or entity or otherwise challenge or
seek to overthrow any government;
Must not contain any viruses, spyware, malware, or other malicious components that are
designed to harm the functionality of a computer in any way;
Must not contain, facilitate, reference, or use material that promotes bigotry, racism, hatred
or harm against any group or individual or promotes discrimination based on race, gender,
ethnicity, religion, nationality, disability, sexual orientation, political orientation, citizenship,
ancestry, marital status, or age; and
Must not contain material that is unlawful, in violation of or contrary to the laws or regulations
in any jurisdiction where the Photo was created.
Entrant must have approval from any persons appearing in the Photo and be able to provide
express written consent of every such person appearing in the Photo to Sponsor and/or
Administrator if requested.
NOTE: If any Photo fails to comply with any of these Photo Guidelines and Requirements or any
other provisions of these Official Rules, Sponsor reserves the right to disqualify the Entrant and
he/she will not be eligible to win.
B. Alternate Method of Entry: In the alternative, if you do not wish to enter the Promotion by
submitting an Entry as described above, you may enter the Promotion by providing your contact
information here: by 11:59:59 PM on November 2, 2018.
All entries become the property of Sponsor and will not be acknowledged or returned. Limit one
(1) Entry per person, during the Promotion Period, regardless of the means of Entry. If more
than the stated number of Entries are received from the same person, telephone number and/or
email address, the Entries may, at the Sponsor’s sole discretion, be disqualified. Entrants are
prohibited from using more than one (1) email address or multiple identities. If it is found or
suspected that an Entrant is using more than one email address or multiple identities to participate
in the Promotion, then that entrant, in Sponsor’s sole discretion, may not be eligible to win a prize.
Entries will not be acknowledged or returned. Proof of sending or submitting an Entry will not be
deemed proof of receipt by Sponsor.
4. AGREEMENT TO OFFICIAL RULES. Your participation in this Promotion constitutes your full and
unconditional agreement to and acceptance of these Official Rules and the decisions of the
Sponsor, which are final and binding. Winning a prize is contingent upon fulfilling all requirements
set forth herein.
5. SELECTION OF POTENTIAL PRIZE WINNERS. On or around November 6 2018, one (1) potential
grand prize winner (“Grand Prize Winner”) and five (5) First Prize winners (each a “First Prize
Winner”) (collectively each a potential “Prize Winner”) will be selected by Sponsor in a random
drawing from among all eligible Entries received. Odds of winning depend on the total number of
eligible Entries received. Entries drawn will not be eligible for any subsequent drawing. Entries
not drawn will be carried over into any subsequent drawing. A purchase will not increase the
chances of winning.
Winner will be initially contacted via email, will be required to provide an email address and mailing
address and the Grand Prize Winner may also be required to sign and return an Affidavit of
Eligibility, Liability and Publicity Release (except where prohibited by law) and/or an IRS W-9 Form
within seven (7) calendar days of notification by Sponsor. Prizes won by persons who are eligible
entrants but considered minors in their state of residence may be awarded to a parent or legal
guardian, who must execute and return all required documentation and otherwise comply with all
requirements imposed on a winner. The prize may be forfeited and may be awarded to another
entrant who is randomly selected if (i) any prize notification or any prize is returned as undeliverable,
(ii) Sponsor is unable to contact a potential winner within seven (7) days of the first attempt to
contact him or her, (iii) a potential winner fails to provide his or her contact information within five
(5) calendar days after notification by Sponsor or if the potential Grand Prize Winner fails to return
an Affidavit of Eligibility, Liability Release and Publicity Release and/or an IRS W-9 Form within the
time specified above, (iv) a potential winner is determined by Sponsor, in its sole discretion, to be
ineligible, (v) a potential winner declines the prize, or (vi) a potential winner is otherwise not in
compliance with these Official Rules. Sponsor is not responsible for any delay in awarding any
prize. Upon verification of eligibility, each prize will be mailed to the winners at the physical
addresses (P.O. Boxes are not permitted) provided at the time of verification 6-8 weeks after
verification. Any portion of a prize not accepted by winner will be forfeited. Prizes will only be
awarded to verified winners.
Sponsor will attempt to notify the potential winners as set forth above, but Sponsor is not
responsible for any undelivered emails, including without limitation emails that are not received
because of a winner’s privacy or spam filter settings which may divert any Promotion email,
including the winner notification email, to a spam or junk folder. A prize that is unclaimed,
unredeemed, or returned as undeliverable will not be awarded. Sponsor shall not be held
responsible for any delays in awarding a prize for any reason.
Winner’s Entry and acceptance of a prize constitutes permission (except where prohibited) for
Sponsor and its designees to use, at Sponsor’s sole discretion, the winner’s name, photograph,
likeness, statements, biographical information, voice and address (city and state), for advertising,
promotions and other purposes in all forms of media, worldwide in perpetuity, without additional
notice, permission or further compensation.
7. PRIZES AND APPROXIMATE RETAIL VALUE (“ARV”). One (1) Grand Prize Winner will receive
a $10,000 check (ARV $10,000). Five (5) First Prize winners will each receive a $250 eGift card to
The Home Depot® store (ARV of each First Prize is $250). The gift card may be subject to terms
and conditions imposed by the merchant issuing the gift card, including an expiration date. No more
than one (1) Grand Prize and five (5) First Prizes will be awarded. The aggregate ARV for all prizes
is $11,250.
Each prize is nontransferable and non-refundable and must be accepted as awarded. All applicable
taxes (including federal, state, and local income taxes for U.S. winners), duties, and the like, if any,
are the sole responsibility of the prize winner. Sponsor will issue an IRS Form 1099-MISC for the
Grand Prize Winner. No cash substitution, assignment, redemption for cash, or transfer of prize
by winner is permitted; however, Sponsor reserves the right, in its sole and absolute discretion, to
substitute any prize described herein, or any portion thereof, with an alternative of equal or greater
value. Winner shall not be entitled to the difference between the stated ARV and the actual price
of the prize selected. In no event will more than one (1) Grand Prize and five (5) First Prizes be
awarded. If, for any reason, more prize notifications are sent (or more claims are received) than
the number of prizes offered, as set forth in these Official Rules, Sponsor reserves the right to
award the intended number of prizes through a random drawing from among all eligible prize claims
8. GENERAL CONDITIONS. In the event of a dispute as to the identity of an online entrant, the
authorized account holder of the email address used to enter, will be deemed to be the entrant, but
only if such person meets all other eligibility criteria. “Authorized account holder” of an email
address is defined as the natural person who is assigned to an email address by an internet access
service provider, on-line service provider, or other organization (e.g., business, educational
institution, etc.) that is responsible for assigning email addresses for the domain associated with
the submitted email address.
Sponsor reserves the right at its sole discretion to disqualify any individual who tampers or attempts
to tamper with the Entry process or the operation of this Promotion; violates the Official Rules; acts
in an unsportsmanlike or disruptive manner; or acts with intent to annoy, abuse, threaten or harass
any other person; or who Sponsor suspects has engaged in any of the foregoing. Sponsor reserves
the right to cancel, terminate or modify this Promotion if it cannot be completed as planned for any
reason, including without limitation for infection by computer virus, bugs, tampering, unauthorized
intervention, technical failures, corruption of any sort or any other matter beyond Sponsor’s control.
In such event, Sponsor will award the prizes from among all eligible entries received prior to
9. RELEASE & LIMITATION OF LIABILITY. As a condition of entering this Promotion, each entrant
agrees, and as a condition of being awarded a prize, each winner agrees, to the maximum extent
permitted by law, to release, indemnify and hold harmless Sponsor and Masco Corporation, their
respective subsidiaries or affiliate companies, their advertising, marketing or promotional agencies
and each such company’s respective officers, employees, directors, representatives and agents
and all others associated with the development and execution of this Promotion (individually and
collectively, the “Released Parties”), from and against any and all liabilities, claims, actions,
lawsuits, judgments, costs and expenses, damages of any kind whatsoever, injuries, or losses to
persons or property arising from or relating to, in whole or in part, this Promotion, submitting an
Entry or otherwise participating in any aspect of this Promotion, the receipt, ownership, possession,
use or misuse of any prize awarded, or any actual or alleged breach by entrant of these Official
10. LIMITATION OF LIABILITY. Entrants acknowledge that the Released Parties have not made and
are not in any manner responsible or liable for any warranty, representation or guarantee, express
or implied, in fact or in law, relative to the prize, including, but not limited to, its quality or fitness for
a particular purpose. The Released Parties are not responsible for: (a) lost, interrupted,
inaccessible or unavailable networks, servers, satellites, Internet Service Providers, websites, or
other connection, availability or accessibility problems arising in connection with or over the course
of this Promotion; (b) failed, jumbled, scrambled, delayed, or misdirected computer, telephone or
cable transmissions or hardware, software or technical malfunctions, failures or difficulties; (c)
errors of any kind relating to or in connection with this Promotion, whether human, mechanical,
clerical, electronic, or technical in nature, including, but not limited to, errors which may occur in
connection with the administration of this Promotion, the processing of entries, the announcement
or notification of any winner or prize or the cancellation of this Promotion; (d) damage to a user’s
system occasioned by participation in this Promotion or downloading any information necessary to
participate in this Promotion; (e) incomplete, illegible, misdirected, damaged or lost entries; or (f)
failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether
caused by the sender, by any of the equipment or programming associated with or utilized in this
Promotion. If the Behr Website goes down for any reason, or if Sponsor is unable to accept entries,
Released Parties are not responsible, but Sponsor will make a good faith effort to remedy the
problem as quickly as possible or Sponsor may terminate this Promotion. By entering this
Promotion, you waive (to the maximum extent permitted by law) the right to claim any punitive,
consequential, incidental, special, exemplary, or indirect damages of any kind and any and all rights
to have damages multiplied or otherwise increased.
11. DISPUTE RESOLUTION. If there is any conflict between any promotional material and these
Official Rules, the provisions of these Official rules shall prevail. The resolution of any dispute shall
be within Sponsor’s sole discretion. As a condition of entering this Promotion, except as prohibited
by law, you agree that: (a) all causes of action arising out of or connected with this Promotion, or
any prize awarded, shall be resolved individually, without resort to any form of class action; and (b)
any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred,
but in no event attorneys’ fees or court costs. All issues and questions concerning the construction,
validity, interpretation and enforceability of these Official Rules, your rights and obligations, or the
rights and obligations of Sponsor in connection with this Promotion, shall be governed by, and
construed in accordance with, the laws of the State of New York, without giving effect to any choice
of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which
would cause the application of the laws of any jurisdiction other than the State of New York.
12. PRIVACY POLICY. To see how Sponsor may use personal information obtained in connection
with this Promotion, see Sponsor’s Privacy Policy at
13. WINNERS’ LIST. For the names of the winners, available after November 2, 2018, send an email
to and include BEHR Create Your Blueprint Sweepstakes Winners in the
subject line.
14. SPONSOR. The Sponsor of this Promotion is Behr Process Corporation, 3400 W. Segerstrom
Avenue, Santa Ana, CA 92704.
©2018 Behr Process Corporation. All rights reserved.