Bar-S Foods – Fud Hispanic Heroes H-E-B – Win (2) spots at a cooking class with chef Pati Jinich at a Texas Valley H-E-B store location (exact date TBD) along with (1) $500 H-E-B Gift Card and a $500 travel stipend

Void in Guam, Puerto Rico, the U.S. Virgin Islands, and other U.S. territories and possessions, overseas military installations and where prohibited by law. Employees of Bar-S Foods – A Sigma Company, H-E-B, LP, Matrixx Pictures LLC or any of their respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Promotion and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members (people who share the same residence at least three (3) months out of the year whether related or not) of each such employee are not eligible. The Promotion is subject to all applicable federal, state and local laws and regulations. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Administrator’s decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein.2. Sponsor and AdministratorSponsor: Bar-S Foods – A Sigma Company, 5090 N. 40th Street, Ste 300 Phoenix, AZ 85018 (“Sponsor”).Administrator: Matrixx Pictures LLC, 3122 Santa Monica Blvd. Ste. 201, Santa Monica, CA 90404 (“Administrator”).3. TimingThe Promotion begins on Sunday, September 15th, 2019 at 9:00 a.m. Pacific Time (“PT”) and ends on Tuesday, October 15th, 2019 at 11:59 p.m. PT (the “Promotion Period”). Administrator’s computer is the official time keeping device for this Promotion.4. How to Enter Visit www.RealHispanicHeroes.com/HEB (the “Website”) or text the keyword “HEBFUD” to 484848 during the Promotion Period and access the online entry form. You will receive one (1) entry into the Promotion upon successful completion and submission of the online entry form. Administrator and Sponsor reserve the right to contact entrants whose email address is submitted as part of this promotion. Entrants may then choose to opt-out of future email notifications.Limit of one (1) entry per person per day during the Promotion Period. Multiple participants are not permitted to share the same Facebook account. Any attempt by any participant to obtain more than the stated number of entries by using multiple identities, registrations and logins, or any other methods will void that participant’s plays and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified. In the event of a dispute as to any registration, the authorized account holder of the Facebook account used to participate will be deemed to be the registrant or player. The “authorized account holder” is the natural person assigned their account by Facebook. Potential winners may be required to show proof of being the authorized account holder. All entries become the sole and exclusive property of Sponsor or Administrator and will not be returned. 5. Winners SelectionGrand Prize Drawing: On or about October 16th, 2019, one (1) potential Grand Prize winner will be randomly selected from all eligible entries received during the Promotion Period. Weekly Winner Drawing: FOUR (4) Weekly Prize winners will be randomly selected from all eligible entries received between the start of the Promotion Period and 11:59 p.m. PT of the date immediately preceding each of the Weekly Prize drawings, which will be conducted on September 23, 2019, September 30, 2019, October 7, 2019, and October 16, 2019.6. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY ADMINISTRATOR WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE PROMOTION.7. Verification of Potential WinnersThe potential winner(s) will be notified by email or phone number if provided at the time of entry. Potential winners will be required to respond to such notification within five (5) days of the first notification attempt. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. If, despite reasonable efforts, a potential winner does not respond within five (5) days of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected. If any potential winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines a prize for any reason prior to award, such potential winner will be disqualified and an alternate winner may be selected as detailed herein. Sponsor may successively attempt to contact up to five (5) potential winners of each Prize(s), in accordance with such procedure, and if there is still no confirmed winner of the prize in question after such attempts have been made, such prize may (at Sponsor’s sole discretion) go unawarded. The Grand Prize winner(s) may be required to execute an Affidavit of Eligibility, a Liability Release, and (where legal) a Publicity Release (collectively, “Prize Claim Documents”). If a winner is not of legal age of majority in his or her legal jurisdiction of residence (a “minor”), at Sponsor’s option, the applicable prize either will be awarded in the name of the parent or legal guardian of the minor winner, or the parent or legal guardian of the minor winner will be required to ratify and sign the Prize Claim Documents.  If any potential winner (or such minor winner’s parent or legal guardian) fails or refuses to sign and return all Prize Claim Documents within five (5) days of prize notification, such winner may be disqualified and an alternate winner may be selected. If any potential winner fails or refuses to execute and return all Prize Claim Documents within five (5) days of prize notification, such winner may be disqualified and an alternate winner may be selected. 8. PrizesONE (1) GRAND PRIZE WINNER:  Grand Prize Winner will receive two (2) spots at a cooking class with chef Pati Jinich at a Texas Valley H-E-B store location (exact date TBD), along with one (1) $500 H-E-B Gift Card and a $500 travel stipend. The Approximate Retail Value (“ARV”) is $1,600.00.SIXTEEN (16) WEEKLY PRIZE WINNERS: Each Weekly Prize Winner will receive one (1) $50 H-E-B gift card. Additionally, the first eight (8) confirmed Weekly Prize Winners will receive an opportunity to attend the Pati Jinich cooking class (exact date TBD). ARV of each Weekly Cooking Class Prize is $350.00, and ARV of each Weekly Gift Card Prize is $50.00. No cash equivalent for Prizes. Prizes are non-transferable. Sponsor reserves the right to substitute Prize for one of equal or greater value for any reason. Winners are responsible for all taxes associated with prize received. Odds of winning depend on the number of eligible entries received during the Promotion Period. Any stated difference between the approximate value and actual value of Prize or any substituted Prize will not be awarded. TOTAL ARV OF ALL PRIZES: $4,800.00 USD.9. Entry Conditions and ReleaseBy entering, each participant agrees to: (a) comply with and be bound by these Official Rules and the decisions of the Administrator and/or the Sponsor which are binding and final in all matters relating to this Promotion; (b) release and hold harmless the Sponsor, the Administrator, H-E-B, LP, the prize suppliers and each of their respective parent, subsidiary, and affiliated companies, the prize suppliers and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Promotion, and all of their respective past and present officers, directors, employees, shareholders, agents and representatives (collectively, the “Released Parties”) from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant’s entry, creation of an entry or submission of an entry, participation in the Promotion, acceptance or use or misuse of prize (including any travel or activity related thereto) and/or the broadcast, exploitation or use of entry; and (c) indemnify, defend and hold harmless the Released Parties from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to an entrant’s participation in the Promotion and/or winner’s acceptance, use or misuse of a prize.10. PublicityExcept where prohibited, acceptance of a prize constitutes winners’ consent to Sponsor’s and its designee’s use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration. IF ENTRANT IS CHOSEN AS A PRIZE WINNER, ENTRANT’S PERSONAL IDENTIFYING INFORMATION MAY BE DISCLOSED TO THIRD PARTIES INCLUDING, WITHOUT LIMITATION, PLACING ENTRANT’S NAME ON A WINNER’S LIST AS REQUIRED BY STATE LAW.11. General Conditions Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Promotion, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.12. Limitations of LiabilityThe Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Promotion; (4) technical or human error which may occur in the administration of the Promotion or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt or use or misuse of any prize. If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Promotion play, provided that if it is not possible to award another entry due to discontinuance of the Promotion, or any part of it, for any reason, Sponsor, at its discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims.13. DisputesEntrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with this Promotion, or any Prizes awarded, other than those concerning the administration of the Promotion or the determination of winners, shall be resolved individually, without resort to any form of class action; (ii) any and all disputes, claims and causes of action arising out of or connected with this Promotion, or any Prizes awarded, shall be resolved exclusively by the United States District Court or the appropriate State Court, for the city of Los Angeles, California; (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, but in no event attorneys’ fees; and (iv) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of California, without giving effect to any choice of law or conflict of law rules (whether of the State of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of California.14. Entrant’s Personal InformationInformation collected from entrants is subject to the Sponsor’s Privacy Policy which is available at: https://www.sigma-alimentos.com.15. Promotion ResultsTo obtain a copy of the winners list, send a self-addressed stamped envelope to The FUD® Real Hispanic Heroes H-E-B Sweepstakes c/o Matrixx Pictures LLC, 3122 Santa Monica Blvd., Ste. 201, Santa Monica, CA 90404. Winner’s list requests will be accepted no later than October 31, 2019. These Official Rules will be posted on the Website during the Promotion Period.These Official Rules may not be reprinted or republished in whole or in part without the prior written consent of Sponsor. This Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook®.  Direct any questions/comments/complaints regarding this Promotion to the Sponsor, not Facebook®. Each Entrant will be providing his/her information to the Sponsor and not to Facebook®. Facebook® is completely released of liability by each entrant. The information each Entrant provides will only be used for the Promotion.  Facebook® is a registered trademark of Facebook, Inc. All rights are reserved.