Asahi Beer USA – Tokyo – Win Max

Asahi Tokyo Sweepstakes





Name:  Asahi Tokyo Sweepstakes (the “Sweepstakes”).


Dates: Sweepstakes
registration begins at 12:00:00am Eastern Time (“ET”) on 6/1/2021 and ends at 11:59:59pm ET on 9/30/2021 (the “Registration Period”).  The Sweepstakes is subject to all
applicable federal, state and local laws and regulations
and is void outside of the (50) U.S. and D.C., and wherever prohibited or
restricted by law.


may Enter: 
Sweepstakes is open only to legal residents of, and who are located
within, the (50) U.S. and D.C., who are age 21 or older as of date of entry,
and have a valid driver’s license or government issued photo ID, except the
following persons who are not eligible to enter, participate or win:

officers, and directors of Asahi Beer
USA, Inc. (“Sponsor”), Million
Dollar Media, LLC (the “Sweepstakes Administrator”), each of their
respective franchisees, parents, affiliated companies, subsidiaries, distributors
or wholesalers, alcohol retailers, printers, advertising and promotion
agencies, and any and all other companies associated with the design or execution
of this promotion (collectively, “Released Parties”), and the members of the
immediate families or households, whether or not related, of any of the above.
“Immediate family members” includes, for purposes of this promotion, parents
(including in-laws), grandparents, siblings (including step-siblings), children
(including step-children), grandchildren (including step grandchildren) and
each of their respective spouses, regardless of where they reside.

grand prize winner, any individual who does not currently possess or who is
unable to obtain a valid passport prior to scheduled departure date, with expiration
date at least 6-months past scheduled return date.


How to Enter:  There are two methods of entry:


1.     Text:  You
may initiate participation via text during the Registration Period, if you are located
within the United States and are in possession of a Short Message Service (SMS)
capable device with an eligible text plan, and have obtained the bill payer’s
permission to send a text.  Text entry
may not be available through all wireless carriers.  Send a text message from your mobile device to
the designated short code (88474)
with the designated key word (ASAHI) in
the body of the message.  You will
receive an automated text reply providing a link to the contest website at  Click the link, and
follow the prompts to complete your online entry (see online registration instructions below).  Message and data rates may apply to each text
message sent or received as provided in your wireless plan.  Contact your carrier for pricing plans and
details.  All text submissions must be
received by 11:59:59pm ET on 9/30/2021.


2.     Online
Registration: To enter directly online (without sending a text), scan the
QR Code using your mobile device’s camera or visit
during the “Registration Period”, and follow the online entry instructions to
participate in the Instant Win promotion and be entered into the Sweepstakes
drawing.  Each entrant must fully
complete the online registration page with all required information including
his/her name, valid email address, phone number (including area code), state of residence and date of birth.  After having read and agreed to these
Official Rules, click the submit button to submit your online entry.  All online entries
must be fully complete for all required information, and
must be received by 11:59pm ET on 9/30/2021
to be eligible. 


Limit one (1)
entry per person and per valid email address during the Sweepstakes Period.  Once registered,
your registered email address may be used to login for return visits to
participate in the online instant win game up to one (1) time per day (see below). 


Any available opt-in
opportunities are not required to enter the Sweepstakes, and opting-in will not
improve your chances of winning. 
By participating and submitting an
entry, contestant agrees that sponsor and participating parties are authorized
to contact entrant via email, text, mail, phone or any other form of media to
make contestant aware of information pertinent to the Sweepstakes, and to
distribute information regarding the Sponsor(s) featured products, special
events or future contests, promotions or offers.  Contestants may opt-out of any further email
communication at any time by simply replying REMOVE to any email message, or following the provided opt-out instructions.


incomplete or illegible entries will be disqualified.  Released Parties are not responsible for
lost, late, misdirected, illegible, incomplete, invalid, unintelligible,
damaged entries, or for entries submitted in a manner that is not expressly
allowed under these rules, or for any entry not
submitted or received due to any technical error or failure, unauthorized human
intervention, inaccurate capture or mis-entry of any required information, or
the failure to capture any such information for any reason including
programming or technical errors, or effects of hackers or failure of any
electronic equipment, computer or cellular transmissions and/or network
connections; all of which will be disqualified.


participant must submit an entry on his/her own behalf.  Any entry submitted on behalf of another
individual or using another person’s email address, name or mobile number will be
disqualified and ineligible to claim any prize. 
Any attempt by any participant to obtain more than the stated number of
entries allowed by using same, multiple/different email addresses, mobile
numbers, identities, or any other methods void that participant’s entries and
that participant may be disqualified.  No
mechanically reproduced or automated entries permitted.  Use of any automated system to participate is
prohibited and will result in disqualification and all such entries will be
deemed void.  All entries received become
the property of the Sponsor and will not be returned. 


the event of a dispute as to any online registration, the authorized account
holder of the email address used to register will be deemed to be the registrant
and he/she must be eligible according to these Official Rules.  The “authorized email account holder” is the
natural person assigned an email address by an Internet access provider, online
service provider or other organization responsible for assigning email addresses
for the domain associated with the submitted address.


registering to enter Sweepstakes, you affirm that you have read and accepted
these Official Sweepstakes Rules.  All entrants agree to be bound by and abide
by the official rules of the Sweepstakes.


Instant Win – How to Play:  After
completing the online registration page (first time visitors) or logging
in with your registered email address (for return visitors), visit the instant
win game play page on the Sweepstakes Website. 
The game play page will display a Kanji. 
To determine if you are an Instant Win prize winner (see Instant Win prize
details below), tap to spin the Kanji. 


tapping to spin the Kanji on the screen, the website will determine if the
participant is a potential Instant Win prize winner, and the participant shall
receive an online message verifying if they are a potential Instant Win program
winner.  If they are not an Instant Win prize
winner, they will receive a non-winning message.  If the participant is determined as a
potential Instant Win prize winner, they will receive a winner confirmation
message, AND an associated unique prize claim code on their
results page.  If the participant does
not receive the winner confirmation message and a valid unique prize claim code
for any reason, or receives the non-winning results message, then that
participant will not be an Instant Win prize winner for that game play


participants may return to the Sweepstakes Website to play the online Instant
Win game up to one (1) time per day each day during the Sweepstakes Period.  Each ‘day’ shall be defined as occurring
between 12:00:00 am ET to 11:59:59 pm ET, and the Administrator’s time clock
shall be the sole determinant of the eligible time period.


Instant Win prize winners will be
randomly determined throughout the Sweepstakes Period.  A maximum total of one hundred ninety six (196) Instant Win prize winners will be randomly
determined during the entrie Sweepstakes Period, based upon randomly selected
and predetermined winning dates and times. 
The first eligible participant who participates at or following a scheduled
winning date and time, shall receive a winning prize message and unique prize
claim code, and shall be eligible to claim the prize award for that attempt (see below). 


Maximum of one (1) instant
win prize award per person, email address or household during the Sweepstakes Period.  After receiving a winning Instant Win prize message
or being determined as an eligible Instant Win prize winner, participants may
not be re-awarded another Instant Win prize during the Sweepstakes Period to
the same individual, email or household. 

Note:  Instant Win prize winners shall still be
eligible for the Grand Prize Drawing (see below).


Claiming a prize
award:  Eligible participants receiving an online
winner confirmation message must print or record their unique prize claim code, and must follow the online instructions provided.  Eligible prize winners may be required to
complete and return a prize claim form within two to four (2-4) weeks from
their online notification of being randomly determinated as a potential prize


Instant Win Prize Award and Delivery: 
The available instant win prize award, number of prizes available and
approximate retail value (ARV) of each prize are as follows: 

Instant Win Prize Award Description

# Available


Beer merchandise kit including:

One (1) Asahi Koozie
One (1) Asahi Bottle Opener
One (1) Asahi T-shirt




Instant Win
Prize Awards:  The maximum number of instant win prize awards
available during the entire Sweepstakes Period are as listed above.  No more than the advertised number of instant
win prizes will be awarded for any reason. 
Each instant win prize winner will receive online instructions for prize
redemption, and/or may be contacted by the Sweepstakes Administrator to confirm
or coordinate prize delivery.  In the event any scheduled instant win
prize is unavailable at time of prize award, Sponsor reserves the right to
substitute an alternate prize of equal or greater value at its sole


Win prize winners must accept delivery of prize in the method as solely
determined and designated by Sponsor. 
Prize shall be shipped to the designated winner residential address as
provided at the time of entry and/or winner notification via USPS or other
Sponsor designated shipping/mail carrier, or as otherwise designated by
Sponsor.  Allow approximately 8 – 12
weeks for delivery.  Once shipped, prize
shall be considered awarded, delivered and fulfilled, and Sponsor shall not be
responsible for any prize shipment that is lost, late, delayed, undelivered,
misdirected, misdelivered, damaged or stolen, or any incorrect shipping address
provided by winner.  In the event of any
delivery issues, prize award shall not be replaced or substituted with any
alternate prize award or compensation. 
Winner shall look solely to designated shipper/carrier and not to
Sponsor for any delivery issues.


IMPORTANT:  In the event of any technical or programming
errors, tampering, or any error or malfunction of any kind that results in more
than the scheduled number of participants being notified they are an instant
prize winner – then all such claimants shall be placed into a random drawing,
and the actual scheduled number of instant prize winners as listed above will
be randomly selected from all participants receiving an instant win prize
notification or submitting an instant winning prize claim.  The maximum number of instant win prize
awards are as listed above, regardless of the number of participants who claim
to have received, or who have actually received an
instant win on-line prize notification.


All other costs
related to prize delivery, acceptance and use are the responsibility of winner
including but not limited to all applicable taxes.  Instant win prizes are non-transferable and no cash redemption or prize
substitution allowed, except at Sponsor’s sole discretion or as provided


of the following will apply to each potential instant win prize winner: 1) instant
win prize winner will be required to complete and return, within 3-days of date of receipt, a
prize acceptance form, an affidavit of eligibility, and a liability/publicity
release (where permitted); 2) prize winner may be required to present a copy of
a valid driver’s license or government I.D. and confirm their residential delivery
address as a condition of receiving any prize;  3) Winners are responsible for paying all
applicable taxes on prize(s).  Total
maximum value of all available instant win prizes: $3,920.00.


Sweepstakes Prize Drawing – Grand Prize Winner
Selection and Notification (maximum of 1 grand prize):  Eligible participants will receive
one automatic entry into the random grand prize drawing for completing the
online registration during the Registration Period.  Following
conclusion of the Registration Period, Sponsor shall conduct a random prize
drawing on or about 10/5/2021 from among all eligible entries received, to
select a total of one (1) potential grand prize winner from among all eligible
entries received;


potential winner will be notified initially by phone following his/her
selection.  If the Sweepstakes Administrator
is unsuccessful in its attempt to reach and speak directly with the selected potential
winner by phone within 48-hours of the initial attempt to the phone number associated
with his/her entry, then that contestant may be disqualified and an alternate potential
prize winner may be randomly selected from among the remaining eligible entries
and notified as per the procedures outlined above (time permitting).  

phone messages will not be left during the winner notification process.


winner notification, the selected potential prize winner must confirm their
eligibility, and indicate their willingness to accept the associated prize
award, as designated by Sweepstakes Administrator (see below).  The potential prize winner will then receive
official notification via email and will be required to complete and return within
3-days of receipt of prize acceptance document including affidavit of eligibility
and liability/publicity release form. 


the selected potential prize winner does not meet the eligibility requirements or
elects to decline the prize, or does not return the required prize claim form
within the required deadline, s/he will be disqualified and, at Sponsor’s
discretion and time permitting, an alternate winner will be randomly selected
from among all remaining eligible entries and notified as per the procedures outlined
above.  Any disqualified contestant will
not receive any alternate prize substitution or compensation. 


All of the following will apply to the
potential Sweepstakes drawing grand prize winner: 1) winner will be required to
complete and return, within 3 days
of date of receipt, a prize acceptance form, including an affidavit of
eligibility and a liability/publicity release (where permitted); and a W-9 form;
2) prize winner may be required to present a copy of a valid driver’s license
or government issued photo ID with valid residential address as a condition of
participating or receiving any prize; and (3) prize winner shall be solely
responding for paying all applicable taxes (including, but not limited to, all
local, state and federal taxes) that may be or become due in connection with their
respective prize award. Grand
Prize Winner will be issued a 1099 form
reflecting the value of the grand prize award and is responsible for paying all
applicable taxes on grand prize. 


Decisions of the Sponsor
and Sweepstakes Administrator in the selection and determination of prize winners,
and all matters relating to this Sweepstakes are final and binding.


Grand Prize Award (Maximum
1 winner):  The grand prize winner shall receive a trip
for two (2) (winner and one (1) guest age
18 or older) to Tokyo, Japan during the Sponsor designated travel dates in
2022.  The grand prize trip for two has a
maximum retail value not to exceed $5,000, and includes:

trip coach class airfare for two (winner
and one guest age 21 or older) from the nearest major airport to the
winner’s home as designated by Sponsor to the Sponsor designated airport servicing
the Tokyo, Japan metro area. 

departure date, times and airline based upon availability and will be solely
determined by Sponsor;

Four (4)-nights
standard hotel accommodations, double occupancy at a standard hotel as
solely designated by Sponsor in the Tokyo, Japan metro area (based upon availability);

and departure dates as solely specified by Sponsor, based upon availability;


Winner and
guest shall be subject to qualifying conditions prior to and during travel
including any government, airline and/or hotel requirements or regulation related
to COVID-19 testing requirements, vaccination or
policy.  Winner
and guest must have valid Passports in order to travel,
with expiration dates a minimum of 6-months following scheduled return date.  If winner or guest fail to produce valid
Passports at time of departure, they shall forfeit the prize award, and shall
not receive any alternate prize award or compensation. 


Note:  No alcoholic beverage is part of any prize
award.  All ground transportation, airport/hotel
transfers, parking, meals, gratuities, checked baggage fees, airline seat assignment
fees, hotel resort fees, travel or departure taxes, incidental expenses,
applicable taxes (including, but not limited to all local, state and federal
taxes) and any other expenses not specified herein as being included in the
prize award are the sole responsibility of winner. 

NOTE:  winner is solely responsible for any and all required ground transportation, including
transportation to airport(s), parking and airport/hotel transfers.  Prize award does not include any ground transportation,
transfers or parking.


dates are based upon availability, and must be
completed by October 30, 2022 or the Grand Prize Drawing award may be
forfeit.  Sponsor is not responsible for
any travel delays, flight delays or cancellations or travel difficulty related
to such award.  If travel delays or
difficulty prevent arrival in time for any and all
elements of such prize award, Sponsor is not responsible for awarding any
compensation in lieu thereof.  The winner
and his/her guest must travel together on the same itinerary.  Any changes to completed travel arrangements,
once booked, are the sole responsibility of the winner, and are solely at the
winner’s expense.  Actual value of the
trip will depend on point of departure, and any airfare fluctuations.  If actual value of prize is lower than the
stated ARV of the Grand Prize Drawing award when it is procured and fulfilled,
then the difference will not be awarded to the winner.  The winner and travel companion are solely
responsible for all costs incurred to and from the nearest major airport to the
winner’s home as designated by Sponsor as the prize originates and terminates
at such departure point unless otherwise agreed to by Sponsor in writing. 


prize winner and guest must be of legal age of majority in his/her state of
residence (and at least 21) and will be required to execute and return a liability/publicity
release prior to prize award.  Sponsor is
not responsible for late, lost, damaged or stolen luggage.  It is recommended that each winner and travel
companion obtain sufficient personal insurance prior to departure.  Winner and travel companion hereby release
Sponsor from any duty to provide, check, or verify any and all necessary ID’s,
passports, visas and tourist cards, birth certificates, vaccination certificates,
and any other travel requirements (“Personal Documents”).  Sponsor shall not have any responsibility for
the replacement of lost or stolen Personal Documents or tickets, coupons,
vouchers, receipts or other documents pertaining to the prize (“Travel
Documents”) once the Travel Documents have been provided to winner and travel


the event winner is unable to travel due to a Force Majeure Event (see below),
Sponsor reserves the right, in its sole discretion, to extend the deadline for
travel beyond October 30, 2022 or to award the winner a cash prize of $4,000.00
as an alternate prize award, in lieu of the trip to Tokyo, Japan and such cash
prize shall be the full and final Grand Prize Drawing award.


Prize Conditions: All other costs and expenses related to prize
acceptance, redemption and use not specified herein as being provided are the
sole responsibility of winner, including but not limited to delivery charges, shipping,
or any incidental expenses.  All income,
federal, state and local taxes are the winner’s sole
responsibility.  All prize awards are non-transferable and no cash redemption or prize
substitution allowed, except at Sponsor’s sole discretion or as provided
herein.  Sponsor reserves the right to
substitute a prize with one of comparable or greater value, at its sole
discretion.  All prizes are awarded as is, without
any warranty, express or implied, by Sponsor. 
Failure to collect or properly claim prize in accordance with these
rules will result in forfeiture of the prize. 
If forfeited for any reason, participant will not receive any other
prize substitution or compensation, and
the prize will remain the property of Sponsor and will not be awarded, except
as provided herein.  All properly claimed prizes will be awarded.  Any unclaimed prizes will not be
awarded.  Maximum retail value of
all available prize awards:  $7,920.00, including grand prize and instant
win prize awards.


Additional Rules &
Restrictions:  By participating, entrants agree to
abide by and be bound by the Official Rules and the decisions of the Sponsor
and Administrator, which shall be final in all matters relating to this
Sweepstakes.  In the event an entrant
wins a prize, and is later found to be in violation of these rules he/she will
be required to forfeit the prize or to reimburse Sponsor for the stated value of
the prize if such violation is discovered after winner has used the prize.
Participation in Sweepstakes constitutes permission for the Sponsor and its
designees to use entrants’ names, cities and states of residence and/or
likenesses for purposes of advertising and trade in any and all media now or
hereafter known worldwide on perpetuity without limitation or further
compensation, notification or permission, unless prohibited by law.  False, fraudulent or deceptive entries or
acts shall render entrants ineligible for any prize.


participating, entrants agree to hold all Released Parties harmless from any
claims, losses, actions, or damages of any kind, whether actual, incidental or
consequential, for injury (including but not limited to death), damages, losses
or expenses arising out of or relating to entrant’s participation in this
Sweepstakes, or the acceptance, possession or use/misuse of any prize, or
participation in prize-related activities (including but not limited to travel
or activity related thereto), and to assume all liability therefor. 


Parties shall not be liable to winner or any other person for failure to supply
the prize or any part thereof by reason of any Force Majeure Event.  The term “Force Majeure Event” as used herein
shall mean, without limitation, the following: 
acts of God; strikes, lockouts or other labor or industrial
disturbances; acts of public enemies; war; cyber-attack; orders or restraints
of any kind from any governmental, civil or military authority or from any of
its departments, agencies or officials (except when such governmental action
results from a party’s failure or refusal to comply with any applicable law,
rule, or regulation); insurrections; riots; power failure or surges; landslides;
earthquakes; fires; storms; lightning; droughts; floods; explosions; pest
damage; viruses; plagues; diseases; epidemics; pandemics; acts or omissions of
communications or other carriers; and any other cause or event not reasonably
within the control of the Released Parties.


are restricted to use of ordinary and typical computer equipment, mobile phone
equipment, Internet access and cellular networks. Sponsor disclaims all liability
for the inability of a participant to complete or continue an entry due to
equipment malfunction, busy lines, inadvertent disconnections, acts beyond the
Sponsor’s control, or otherwise. The Sponsor disclaims any liability for
entries not received due to technical difficulties or transmission errors. The
Sponsor disclaims all liability for any delays, mis-delivery, loss, or failure
in the delivery of any item sent by mail, courier, express, electronic
transmission, or other delivery method. 
Released Parties are not responsible for mechanical, technical,
electronic, communications, telephone, computer, hardware or software errors,
malfunctions or failures of any kind, including: failed, incomplete, garbled or
delayed transmission of online entries, traffic congestion on telephone lines,
the Internet or at any website or lost or unavailable network connections which
may limit an online entrant’s ability to participate in the Sweepstakes, and
any injury or damage to entrant’s or any other person’s computer or mobile
phone related to or resulting from participating in or downloading any information
necessary to participate in the Sweepstakes. 
Released Parties are not responsible for any other errors of any kind,
whether computer, technical, typographical, printing, human or otherwise,
relating to or in connection with the Sweepstakes, including, without
limitations, errors which may occur in connection with the printing or
advertising of this Sweepstakes, administration or execution of the
Sweepstakes, the cancellation of the game, the processing of entries or in the
announcement of the prizes or prize winners. 
Sponsor, in its sole discretion, reserves the right to disqualify any
person tampering with the entry process or the operation of the Sweepstakes


Sponsor reserves
the right to cancel, modify or terminate the Sweepstakes for reasons including,
but not limited to fraud, misconduct, regulatory requirements,  acts of God, pandemics, or if any technical issues
or failures destroy or threaten the integrity of the Sweepstakes, in the
opinion of the Sponsor/Administrator, or if a computer virus, bug, or other
technical problem corrupts the administration, security, or proper conduct of
the Sweepstakes as determined by Sponsor/Administrator, in their sole
discretion. In the event of early termination of the Sweepstakes, Sponsor
reserves the right to determine prize winner(s) in a random drawing from among
all eligible, non-suspect entries received as of the time/date of such


participating, each entrant agrees that (1) any and all disputes, claims, and causes
of action arising out of or in connection with this Sweepstakes, or any prizes
awarded, shall be resolved individually, without resort to any form of class
action, and any judicial proceeding shall take place in a federal or state
court within the State of New Jersey; (2) any and all claims, judgments, and
awards shall be limited to actual out-of-pocket costs incurred, including costs
associated with entering this Sweepstakes, and in no event will entrant be
entitled to received attorneys’ fees or other legal costs; and (3) under no
circumstances will entrant be permitted to obtain awards for, and entrant
hereby waives all rights to claim, punitive, incidental, and consequential
damages, and any other damages, other than for actual out-of-pocket expenses,
and any and all rights to have damages multiplied or otherwise increased. All
issues and questions concerning the construction, validity, interpretation and enforceability
of these Official Rules, or the rights and obligations of entrant and Sponsor in
connection with this Sweepstakes, shall be governed by, and construed in accordance
with the laws of the State of New Jersey, without giving effect to any choice
of law or conflict of law rules or provisions (whether of the State of New
Jersey or any other jurisdiction), that would cause the application of the laws
of any jurisdiction other than the State of New Jersey.


Odds:  Odds
of winning an instant win prize award are dependent upon the total number of
eligible entries received.  Odds of being
selected as the grand prize winner are dependent upon the total number of
eligible entries received. 


Official Rules & Winners List: 
For a copy of these Official Rules, or the name of prize winner(s) of
prize values over $25, send a self-addressed stamped envelope to be received by
11/15/2021 to: Asahi Tokyo Sweepstakes, c/o Million Dollar Media, P.O. Box 278,
Woodbridge, NJ  07095.  PLEASE SPECIFY which you are requesting,
official rules or winners list. 


This Sweepstakes is sponsored by Asahi Beer USA, Inc., 3625 Del Amo
Boulevard #250, Torrance, CA  90503.


Sweepstakes Administrator: 
The Sweepstakes is administered by Million Dollar Media, LLC, P.O. Box
278, Woodbridge, NJ 07095.