Anheuser-Busch – Team Ultra Endorsement Contest – Social Media – Win to be delivered in February 2020 and one (1) $26.00 pre-paid card to be delivered in May 2020.

TEAM ULTRA ENDORSEMENT CONTEST
OFFICIAL RULES
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A
CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE
YOUR CHANCES OF WINNING. THE CONTEST IS INTENDED FOR VIEWING IN THE
UNITED STATES ONLY AND WILL BE GOVERNED BY UNITED STATES LAW. VOID
WHERE PROHIBITED.
1. ELIGIBILITY:
The “Team Ultra Endorsement Contest” (“Contest”) is open to legal residents of
the United States and District of Columbia who are twenty-one (21) years of age or older
at the time of entry. Employees, contractors, directors, officers and agents of Anheuser-
Busch, LLC, its affiliates and subsidiaries, advertising and Contest agencies, wholesale
distributors, retail licensees and all other service agencies involved with the Contest, and
members of their immediate family (spouse, parent, child and sibling), are not eligible to
enter or win. The Contest is subject to all applicable federal, state and local laws and
regulations and is void where prohibited. Participation constitutes entrant’s full and
unconditional agreement to these Official Rules and Sponsor’s and Administrator’s
decisions which are final and binding in all matters related to this Contest. Winning a
prize is contingent upon fulfilling all requirements as set forth herein.
2. CONTEST PERIOD:
Contest begins at 12:00:00 Eastern Standard Time (“EST”) on January 1, 2020
and ends at 11:59:59 p.m. Eastern Daylight Time (“EDT”) on April 30, 2020 (“Contest
Period”). The Contest Period is divided into four entry periods (each an “Entry Period”)
as defined in the chart below. Administrator’s computer is the official time keeping device
for this Contest.
Entry Period Start Date/Time End Date/Time
1 01/01/20; 12:00:00 a.m. EST 01/31/20; 11:59:59 p.m. EST
2 02/01/20; 12:00:00 a.m. EST 02/29/20; 11:59:59 p.m. EST
3 03/01/20; 12:00:00 a.m. EST 03/31/20; 11:59:59 p.m. EDT
4 04/01/20; 12:00:00 a.m. EDT 04/30/20; 11:59:59 p.m. EDT
3. HOW TO ENTER:
Step 1: Online Registration Form:
During the Contest Period, visit TeamULTRA.com (“Website”) and follow the online
instructions to complete and submit the online registration form (“Registration Form”).
Limit one (1) Registration Form per person during the Contest Period.
Step 2: Photo Submission and Video Submission:
Upon verification of your Registration Form, you will receive and email with
instructions on how to enter the Contest as defined below. You must submit your Photo
Submission and/or Video Submission within seven (7) days of receiving your email
notification.
(1) Facebook: Visit the Michelob ULTRA page on Facebook at
https://www.facebook.com/MichelobULTRA and comment on one of the Sponsor’s Team
ULTRA posts with a photo of you “Showing Us How You Are a Pro at Enjoyment” and
include the hashtag #TeamULTRAContest (“Photo Submission”).
(2) Facebook: Visit the Michelob ULTRA page on Facebook at
https://www.facebook.com/MichelobULTRA and comment on one of the Sponsor’s Team
ULTRA posts with a video of you “Showing Us How You Are a Pro at Enjoyment” and
include the hashtag #TeamULTRAContest (“Video Submission”).
(3) Instagram: Post a photo of you “Showing Us How You Are a Pro at Enjoyment”
and include the hashtag #TeamULTRAContest (also a “Photo Submission”).
(4) Instagram: Post a video of you “Showing Us How You Are a Pro at Enjoyment”
and include the hashtag #TeamULTRAContest (also a “Video Submission”).
(5) Twitter: Post a photo of you “Showing Us How You Are a Pro at Enjoyment”
and include the hashtag #TeamULTRAContest (also a “Photo Submission”).
(6) Twitter: Post a video of you “Showing Us How You Are a Pro at Enjoyment”
and include the hashtag #TeamULTRAContest (also a “Video Submission”).
For all Photo Submissions: Upon submission of your Registration Form and Photo
Submission, you will receive one (1) Photo entry (“Photo Entry”) in the Contest.
For all Video Submissions: Upon submission of your Registration Form and Video
Submission, you will receive one (1) Video entry (“Video Entry”) in the Contest.
For Photo Submissions and Video Submissions:
You must be a registered user of Facebook and follow Michelob ULTRA on
Facebook in order to enter the Contest via Facebook. Facebook registration is free and
can be obtained by logging on to www.facebook.com and following the online instructions
to open an account.
You must be a registered user of Instagram and follow Michelob ULTRA on
Instagram in order to enter the Contest via Instagram. Instagram registration is free and
can be obtained by logging on to www.instagram.com and following the online instructions
to open an account.
You must be a registered user of Twitter and follow @MichelobUltra on Twitter in
order to enter the Contest via Twitter. Twitter registration is free and can be obtained by
logging on to www.twitter.com and following the online instructions to open an account.
For Video Submissions:
Video must be in English and is limited to one (1) minute in length. If any video
exceeds one (1) minute in length, only the first one (1) minute of the video will be judged.
Photo Submission and Video Submission Guidelines:
If a Photo Submission and/or Video Submission contains additional people other
than only the entrant, please note that the one (1) person submitting the Photo
Submission and/or Video Photo Submission under their Facebook, Instagram or Twitter
account will be considered the entrant and only the entrant is eligible to win a prize. No
other person in the Photo Submission or Video Submission is eligible to receive a prize.
Neither Sponsor nor Administrator are liable for any disputes arising from or related to the
Contest in this regard.
If entering with a mobile phone or other web-enabled device and using your
wireless carrier’s network, standard data charges from your wireless carrier may apply.
Check with your wireless service provider for details on these and any other applicable
charges. Entrants are solely responsible for any such wireless charges.
Your settings must be set to “unprotected” and/or “public” in order for your posts
to be viewable by Sponsor and its agents. Only posts that are viewable by Sponsor and
its agents will be considered a Photo Submission or Video Submission.
All Photo Submissions and Video Submissions must be received and recorded
during the Contest Period. No other forms of entry are valid. Limit one (1) Photo Entry
per person. Limit one (1) Video Entry per person. See Appendix A for additional Photo
Entry and Video Entry Guidelines & Prohibited Content. Photo Entries and Video Entries
must comply with these Official Rules. Sponsor reserves the right, but not the obligation,
to review any Photo Entry or Video Entry for violation of these Official Rules and may, at
its sole discretion, reject, delete, or otherwise exclude a Photo Entry or Video Entry for
any reason, including without limitation, if the Photo Entry or Video Entry contains any
Prohibited Content (as defined in Appendix A) or any other commentary or material which
Sponsor, in its sole discretion deems inappropriate.
4. CONTEST JUDGING:
For each Entry Period, all eligible Photo Submissions will be judged separately
from all eligible Video Submissions based on the following judging criteria (“Judging
Criteria”) by an independent panel of judges (“Panel”) selected by Sponsor. The Judging
Criteria includes: (a) Creativity; (b) Originality; (c) Quality of the Submission; and, (d)
Relevance to the Contest Theme of “Showing Us How You Are a Pro at Enjoyment”. The
five-hundred fifty (550) Photo Submissions and the one hundred (100) Video Submissions
receiving the highest cumulative scores awarded by the Panel for each Entry Period will
be deemed a winner for the applicable Entry Period and receive the Grand Prize (subject
to verification). In the event that there are fewer than five-hundred fifty (550) eligible
Photo Submissions and one hundred (100) eligible Video Submissions received for each
Entry Period, Sponsor reserves the right to proceed with the Contest with less than five-
hundred fifty (550) eligible Photo Submissions and one hundred (100) eligible Video
Submissions for each Entry Period, and the Photo Submissions and/or Video
Submissions receiving the highest cumulative scores awarded by the Panel will be
deemed the winner(s) for the applicable Entry Period and receive the Grand Prize (subject
to verification). Non-winning Photo Submissions and Video Submissions will carry forward
to subsequent Entry Period Judging. In the event of a tie, tied Photo Submissions and/or
Video Submissions will be re-judged by a new Panel based on the Judging Criteria stated
above until the tie is broken. The decisions of the Panel are final in all aspects of the
Contest. See Rule #6 for Prize details.
5. WINNER NOTIFICATION:
Winners will be offered an opportunity to sign a voluntary endorsement contract to
become an official Michelob Ultra endorser (the “Contract”) via email. Winner will be
required to respond to the notification and either accept or reject the offer within seven
(7) days. If winner does not accept the offer within the seven (7) day time period, the
offer will be deemed rejected by winner and the opportunity to become an official Michelob
Ultra endorser shall be forfeited.
Potential winner may be required to complete, sign and return an affidavit of
eligibility and liability and, unless prohibited by law, publicity release to Sponsor or
Sponsor’s representative within seven (7) days of prize acceptance. Subject to
verification of eligibility and compliance with the terms of these Official Rules, including
verification that the winner is twenty-one (21) years of age or older, the potential winner
will be declared an official winner of the Contest. If Sponsor cannot verify that the potential
winner is twenty-one (21) years of age or older prior to winner notification, then the
potential winner will be disqualified.
In the event of noncompliance within any stated time period, the prize will be
forfeited. Any prize notification or prize returned to the Sponsor or its agencies as
undeliverable will result in disqualification.
Neither Sponsor nor Administrator is responsible for suspended or discontinued
Internet, wireless, or land-line phone service or a change in an entrant’s email, phone
number or mailing address which may result in a potential winner not receiving initial prize
notification or his/her prize information.
6. PRIZE DETAILS:
Entry Period 1 (650 total; see Rule #2 and Rule #4): Each winner will receive one
(1) swag box that contains two (2) items of Michelob Ultra merchandise to be delivered in
February 2020 and one (1) swag box that contains three (3) items of Michelob Ultra
merchandise to be delivered in May 2020. Each winner will also receive a “Michelob Ultra
Beer” prize that consists of one (1) $26.00 pre-paid card to be delivered in February 2020
and one (1) $26.00 pre-paid card to be delivered in May 2020. Approximate Retail Value
(“ARV”) is $140.00. As part of the prize, each winner will also be offered an opportunity
to sign a voluntary endorsement contract to become an official Michelob Ultra endorser
(the “Contract”). See Rule #5 for details.
Entry Period 2 (650 total; see Rule #2 and Rule #4): Each winner will receive one
(1) swag box that contains two (2) items of Michelob Ultra merchandise to be delivered in
March 2020 and one (1) swag box that contains three (3) items of Michelob Ultra
merchandise to be delivered in May 2020. Each winner will also receive a “Michelob Ultra
Beer” prize that consists of one (1) $26.00 pre-paid card to be delivered in March 2020
and one (1) $26.00 pre-paid card to be delivered in May 2020. Approximate Retail Value
(“ARV”) is $140.00. As part of the prize, each winner will also be offered an opportunity
to sign a voluntary endorsement contract to become an official Michelob Ultra endorser
(the “Contract”). See Rule #5 for details.
Entry Period 3 (650 total; see Rule #2 and Rule #4): Each winner will receive one
(1) swag box that contains two (2) items of Michelob Ultra merchandise to be delivered in
April 2020 and one (1) swag box that contains three (3) items of Michelob Ultra
merchandise to be delivered in May 2020. Each winner will also receive a “Michelob Ultra
Beer” prize that consists of one (1) $26.00 pre-paid card to be delivered in April 2020 and
one (1) $26.00 pre-paid card to be delivered in May 2020. Approximate Retail Value
(“ARV”) is $140.00. As part of the prize, each winner will also be offered an opportunity
to sign a voluntary endorsement contract to become an official Michelob Ultra endorser
(the “Contract”). See Rule #5 for details.
Entry Period 4 (650 total; see Rule #2 and Rule #4): Each winner will receive one
(1) swag box that contains five items (5) items of Michelob Ultra merchandise to be
delivered in May 2020. Each winner will also receive a “Michelob Ultra Beer” prize that
consists of two (2) $26.00 pre-paid cards. ARV is $140.00. As part of the prize, each
winner will also be offered an opportunity to sign a voluntary endorsement contract to
become an official Michelob Ultra endorser (the “Contract”). See Rule #5 for details.
For all Prizes:
Limit one (1) prize per person. Alcohol beverages are not part of the prize. Terms
and conditions received with delivery of pre-paid card apply. If winner cannot accept the
prize as specified, the prize will be forfeited and an alternate winner will be selected. Total
ARV of all prizes is $364,000.00. Any difference between stated value and actual value
will not be awarded.
Prizes are non-transferable and no cash equivalent or substitution of prize is
offered, except at the sole discretion of Sponsor. If a prize, or any portion thereof, cannot
be awarded for any reason, Sponsor reserves the right to substitute prize with another
prize of equal or greater value. Prize winner will be solely responsible for all federal, state
and/or local taxes, and for any other fees or costs associated with the prizes they receive,
regardless of whether it, in whole or in part, is used.
If Sponsor so elects, potential winner may be required to submit to a confidential
background check. Such background check may include (but is not limited to)
investigation of criminal, sexual offenses, or other arrest or conviction record, and any
other factor deemed relevant by the Sponsor to help ensure that the potential winner will
not bring the Sponsor into public disrepute, contempt, scandal or ridicule or reflect
unfavorably on the Sponsor. If requested, the potential winner agrees to sign waiver
forms authorizing the release of personal and background information. In the event of
noncompliance, prize will be forfeited and will be awarded to an alternate winner.
7. LIMITATIONS OF LIABILITY AND RELEASE:
Anheuser-Busch, LLC, Administrator and each of its affiliates, subsidiaries and
agencies (collectively the “Released Parties”) are responsible for lost, late, misdirected,
unintelligible, returned or undelivered entries, telephone calls, text messages, email, or
for lost, interrupted or unavailable satellite, network, server, Internet Service Provider
(ISP), Website, or other connections availability, accessibility or traffic congestion,
miscommunications, failed computer, network, telephone, satellite or cable hardware or
software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected
transmissions, computer hardware or software malfunctions, failures or difficulties, or
other errors of any kind whether human, mechanical, electronic or network. Persons who
tamper with or abuse any aspect of this Contest or Website, or act in violation of the
Official Rules, or act in any manner to threaten or abuse or harass any person, or violate
Website’s terms of service, as solely determined by the Sponsor, will be disqualified.
Released Parties are not responsible for any incorrect or inaccurate information whether
caused by Website users, tampering, hacking, or by any of the programming or
equipment associated with or used in this Contest, and assumes no responsibility for any
errors, omission, deletion, interruption or delay in operation or transmission or
communication line failure, theft or destruction or unauthorized website access. Any use
of robotic, macro, automatic, programmed or like Photo Entry or Video Entry methods will
void all such entries, and may subject that entrant to disqualification. Release Parties are
not responsible for injury or damage to winners or any other person’s computer or
property related to or resulting from participating in this Contest. Should any portion of
Contest be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs,
unauthorized human intervention or other causes which, in the sole opinion of the
Sponsor, corrupt or impair administration, security, fairness or proper play of this Contest,
or submission of entries, Sponsor reserves the right at its sole discretion to suspend,
modify or terminate the Contest, and randomly select the winner from among all valid
Entries received prior to action taken, or otherwise as may be deemed fair and equitable
by the Sponsor. In the event of a dispute regarding the identity of an entrant, the
authorized subscriber of the email, Facebook, Instagram or Twitter account used to enter
will be deemed to be the entrant, and must comply with these rules. The authorized
account subscriber is the natural person who is assigned the email, Facebook, Instagram
or Twitter account by the ISP or other organization responsible for assigning the email,
Facebook, Instagram or Twitter account. All materials submitted become the property of
Anheuser-Busch, LLC and will not be returned. SOME JURISDICTIONS DO NOT
ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL,
CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS
OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS
SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES
TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR OR ITS
AGENCIES’ NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL
MISCONDUCT.
Entrants agree (a) that Sponsor and its parent, subsidiary and affiliated companies,
and advertising and Contest agencies, and their respective officers, directors, employees,
wholesale distributors, representatives and agents, will have no liability whatsoever for,
and are released and shall be held harmless by entrants against, any liability, for any
injuries, losses or damages of any kind, to persons, including death, or property, or rights
of publicity or privacy, defamation, copyright infringement or portrayal in a false light
resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse
or use of the prize or participation in this Contest or in any Contest-related activity, and
(b) winner, by acceptance of prize, except where legally prohibited, grants permission for
Sponsor (and agrees to confirm such agreement in writing) and those acting pursuant to
its authority to use his/her name, submitted biography, voice and/or likeness and prize
information, and/or Photo Entry or Video Entry (and assign the Photo Entry or Photo
Entry, which may be altered, changed, modified, edited, used alone or with other works,
as solely determined by Sponsor) for advertising, trade and Contest purposes without
further compensation, at any times or time, in all media now known or hereafter
discovered worldwide and on the Internet without notice or review or approval.
8. PUBLICITY AND COPYRIGHT LICENSE:
You grant Sponsor an exclusive, worldwide, perpetual, irrevocable, unrestricted,
royalty-free, sub-licensable and transferrable right and license to exploit your Photo Entry
or Video Entry (including, without limitation, your name and likeness and the names and
likenesses of any and all persons in the Photo Video Entry, and any intellectual property
rights (e.g. copyright, trademark, etc.) contained in the Photo Entry or Video Entry) in any
media now or hereafter known, without any payment or other consideration of any kind,
or permission or notification, to you or any third party, for any purpose, including, without
limitation, your Photo Entry or Video Entry and any person’s property (physical, personal,
intellectual property rights, and indicia) contained therein. The foregoing grant includes,
without limitation, the right to reproduce, display, distribute, publicly perform, create
derivative works of, alter, amend, broadcast, edit, publish, use, merchandise, license,
sublicense, and adapt the Photo Entry or Video Entry in any and all media now or
hereafter known, throughout the world, for any purpose, whether commercial in nature or
otherwise, including in contexts and circumstances that result in your Photo Entry or
Video Entry being associated with a particular Sponsor or Sponsors. Accordingly, you
hereby waive any objection to, such use including without limitation, distribution,
reproduction, creation of derivative works of, public performance, or display of your Photo
Entry or Video Entry, and any claim for compensation whatsoever in connection therewith.
Such waiver shall include any claim for infringement of any so-called “Moral Right,” “Droit
Moral” or similar right or interest.
9. DISPUTE RESOLUTION:
You agree that any claim or dispute at law or equity that has arisen or may arise
relating in any way to or arising out of the Contest or the Official Rules will be resolved in
accordance with the provisions set forth in this Dispute Resolution section. PLEASE
READ THIS SECTION CAREFULLY. IT AFFECTS YOUR RIGHTS AND WILL HAVE A
SUBSTANTIAL IMPACT ON HOW CLAIMS YOU AND WE HAVE AGAINST EACH
OTHER ARE RESOLVED.
You agree that whenever you have a disagreement with Administrator or Sponsor
arising out of, connected to, or in any way related to the Contest or the Official Rules, you
will send a written notice to the Administrator (“Demand”). You agree that the
requirements of this Dispute Resolution section will apply even to disagreements that may
have arisen before you accepted these Official Rules. You must send the Demand to the
following address (the “Notice Address”): Legal Department, HelloWorld, Inc., 3000 Town
Center, Suite 2100, Southfield, MI 48075. You agree that you will not take any legal
action, including filing a lawsuit or demanding arbitration, until 10 business days after you
send a Demand. If the disagreement stated in the Demand is not resolved to your
satisfaction within 10 business days after it is received, and you intend on taking legal
action, you agree that you will file a demand for arbitration with the American Arbitration
Association (the “Arbitrator”). THIS ARBITRATION PROVISION LIMITS THE ABILITY
OF YOU, ADMINISTRATOR, AND SPONSOR TO LITIGATE CLAIMS IN COURT AND
YOU, ADMINISTRATOR, AND SPONSOR EACH AGREE TO WAIVE YOUR
RESPECTIVE RIGHTS TO A JURY TRIAL OR A STATE OR FEDERAL JUDGE. YOU
AGREE THAT YOU WILL NOT FILE ANY LAWSUIT AGAINST ADMINISTRATOR OR
SPONSOR IN ANY STATE OR FEDERAL COURT. For any such filing of a demand for
arbitration, you must effect proper service under the rules of the Arbitrator and notice to
the Notice Address may not be sufficient. If, for any reason, the American Arbitration
Association is unable to conduct the arbitration, you may file your case with any national
arbitration company. The Arbitrator shall apply the AAA Consumer Arbitration Rules
effective September 1, 2014 (as may be amended) and as modified by the agreement to
arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole
and exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The
Federal Arbitration Act allows for the enforcement of arbitration agreements and governs
the interpretation and enforcement of the agreement to arbitrate.
YOU AGREE THAT YOU WILL NOT FILE A CLASS ACTION OR COLLECTIVE
ACTION AGAINST ADMINISTRATOR OR SPONSOR, AND THAT YOU WILL NOT
PARTICIPATE IN A CLASS ACTION OR COLLECTIVE ACTION AGAINST THEM. YOU
AGREE THAT YOU WILL NOT JOIN YOUR CLAIMS TO THOSE OF ANY OTHER
PERSON. Notwithstanding any other provision in the Official Rules, if this class action
waiver is invalidated, then the agreement to arbitrate is null and void, as though it were
never entered into, and any arbitration dispute at that time will be dismissed without
prejudice and may be refiled in a court. Under no circumstances do you, Administrator,
or Sponsor agree to class or collective procedures in arbitration or the joinder of claims
in arbitration. Administrator and Sponsor agree that we will submit all disputes with you
to arbitration before the Arbitrator.
All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the Entrant,
Administrator, and Sponsor in connection with the Contest, or any claim or dispute that
has arisen or may arise between you, Administrator and Sponsor, shall be governed by,
and construed in accordance with, the laws of the State of Missouri without giving effect
to any choice of law or conflict of law rules. The place of arbitration shall be St. Louis,
Missouri.
10. PRIVACY POLICY:
Please see the privacy policy located at https://www.michelobultra.com/privacy-
policy.html for details of Sponsor’s policy regarding the use of personal information
collected in connection with this Contest. If you are verified as the prize winner, your first
name, last initial, city and state will be included in a publicly-available winner’s list.
11. WINNER’S LIST:
For the names of the winners, visit __________. The winner’s list will be posted
for sixty (60) days after winner confirmation is complete.
12. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.
13. ADMINISTRATOR:
HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
© 2020 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO
This Contest is in no way sponsored, endorsed or administered by, or associated with
Facebook, Instagram or Twitter. Any questions, comments or complaints regarding this
Contest shall be directed to Sponsor and not to Facebook, Instagram or Twitter.
APPENDIX A
PHOTO ENTRY AND VIDEO ENTRY
GUIDELINES & PROHIBITED CONTENT
Photo Entries and Video Entries must meet the following requirements:
Photo Entry and Video Entry cannot defame, misrepresent or contain disparaging
remarks about Sponsor or its products, or other people, products or companies or
communicate messages or images inconsistent with the positive images and/or
goodwill to which Sponsor wishes to associate.
Sponsor shall have full right and power to copy, publish, broadcast, display,
distribute, use, edit, translate, alter, combine with other material, reuse and adapt
any or all portions of the Photo Entry or Video Entry in any way and for any purpose
whatsoever, at any time, now or in the future, in any media now known or hereafter
devised throughout the World in any manner whatsoever and for any purpose.
Photo Entry and Video Entry cannot (a) be sexually explicit or suggestive, violent
or derogatory of any ethnic, racial, gender, religious, professional or age group,
profane or pornographic, contain nudity or any materially dangerous activity; (b)
promote the excessive or irresponsible consumption of alcohol, or promote illegal
use of alcohol, drugs, tobacco, firearms/weapons (or the use of any of the
foregoing), any activities that may appear unsafe or dangerous or any particular
political agenda or message; (c) be obscene or offensive, endorse any form of hate
or hate group; (d) contain an image of anyone under 21 years of age; (e) otherwise
fail to comply with the Beer Institute Advertising and Marketing Code as made
publicly available at the following online location:
http://www.beerinstitute.org/assets/uploads/general-upload/2015-Beer-Ad-Code-
Brochure.pdf; (f) contain trademarks, logos or trade dress owned by others, or
advertise or promote any brand or product of any kind (other than Michelob
ULTRA), without permission, or contain any personal identification, such as license
plate numbers, personal names, email addresses or street addresses; (g) contain
copyrighted materials owned by others without permission; (h) contain materials
embodying the names, likenesses or other indicia identifying any person, living or
dead, without permission; (i) refer to or depict any names, logos or readily
recognizable features of a retailer of alcohol beverages (such as a grocery store,
convenience store, restaurant, bar, or any other retail location that sells alcohol
beverages);or (j) depict, and cannot itself be in, violation of any law.
Each entrant warrants and represents that the Photo Entry and Video Entry: (a) is
his/her original work, published; (b) has not received previous awards; and (c) does
not infringe upon the copyrights, trademarks, rights of privacy, publicity or other
intellectual property or other rights of any person or entity;
Any entrant whose Photo Entry or Video Entry includes likenesses of third parties
or contains elements not owned by the entrant (such as, but not limited to,
depictions of persons, buildings, trademarks or logos) must be able to provide legal
releases for such use including Sponsor’s use of such Photo Entry or Video Entry,
in a form satisfactory to Sponsor, upon request, prior to award of prize and/or
naming of entrant as a Winner.
Any Photo Entry or Video Entry that, in the sole opinion of Sponsor, is not in
accordance with the guidelines as stated herein or on the Website, or is deemed
to be inappropriate for publication is ineligible.
Incomplete, illegible, deceptive or garbled Entries are not eligible.
Any such entrant will indemnify and hold harmless, Sponsor from any claims to the
contrary.
All Entries are subject to Sponsor’s Digital Millennium Copyright Act policy, as
follows: DIGITAL MILLENNIUM COPYRIGHT ACT—Anheuser-Busch is committed to respecting
and protecting the legal rights of copyright owners. As such, Anheuser-Busch adheres to
the following notice and take down policy, in full compliance with Section 512(c)(3) of the
DMCA (17 U.S.C. § 512 et seq.). If you believe any of the Entries infringes upon your
intellectual property rights, please submit a notification alleging such infringement
(hereafter a “DMCA Takedown Notice”). To be valid, a DMCA Takedown Notice must (i)
be provided to the Anheuser-Busch designated agent, (“Copyright Agent”), as set forth
below, and (ii) include the following:
A physical or electronic signature of a person authorized to act on behalf of the
owner of an exclusive right that is allegedly infringed;
Identification of the copyrighted work claimed to have been infringed, or, if multiple
copyrighted works at a single online site are covered by a single notification, a
representative list of such works;
Identification of the material claimed to be infringing or to be the subject of
infringing activity and that is to be removed or access disabled and information
reasonably sufficient to permit the service provider to locate the material;
Information reasonably sufficient to permit the service provider to contact you, such
as an address, telephone number, and, if available, an electronic mail;
A statement that you have a good faith belief that use of the material in the manner
complained of is not authorized by the copyright owner, its agent, or the law; and,
A statement that, under penalty of perjury, the information in the notification is
accurate and you are authorized to act on behalf of the owner of the exclusive right
that is allegedly infringed.
Anheuser-Busch’s Copyright Agent to receive DMCA Takedown Notices is: email:
trademarks@anheuser-busch.com. For clarity, only DMCA Takedown Notices should go
to the Copyright Agent; any other feedback, comments, online purchases or other
communications should be directed to the applicable customer service links posted on
the Website. You acknowledge that in order for Anheuser-Busch to be authorized to
takedown any Content, your DMCA Takedown Notice must comply with all of the
requirements of this Section.
By submitting a Photo Entry or Video Entry, you agree that your Photo Entry or
Video Entry is gratuitous and made without restriction, that it will not place Sponsor under
any obligation other than as stated in these Official Rules, that Sponsor is free to publish
or otherwise disclose the ideas contained in the Photo Entry or Video Entry on a non-
confidential basis to anyone or otherwise use the ideas without any additional
compensation to you. You acknowledge that, by acceptance of your Photo Entry or Video
Entry, Sponsor does do not waive any rights to use similar or related ideas previously
known to Sponsor or developed by its employees, or obtained from sources other than
you.
By participating, you acknowledge that your Photo Entry or Video Entry may be
used in Sponsor’s sole discretion. Entries are the views/opinions of the individual entrant
and do not reflect the views of the Sponsor in any manner. By entering, you acknowledge
that Sponsor has no obligation to use or post any Photo Entry or Video Entry you submit.