Anheuser-Busch – Natty College Debt Contest – Limited Entry – Win $40000.00 (awarded in the form of a check made payable to winner) that can be used to pay off your college loan(s).

NATTY COLLEGE DEBT
OFFICIAL RULES
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A
CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT
INCREASE YOUR CHANCES OF WINNING. THE CONTEST IS INTENDED FOR
VIEWING IN THE FIFTY (50) UNITED STATES AND DISTRICT OF COLUMBIA ONLY
AND WILL BE GOVERNED BY UNITED STATES LAW. VOID WHERE
PROHIBITED.
1. ELIGIBILITY :
The “Natty College Debt” (“Contest”) is open to legal residents of the fifty (50)
United States and District of Columbia who are twenty-one (21) years of age or older at
the time of entry and who have enrolled in an accredited college or university in the
United States within fifteen (15) years prior to the time of entry . Employees, contractors,
directors, officers and agents of Anheuser-Busch, LLC, its affiliates and subsidiaries;
advertising and promotion agencies, wholesale distributors, retail licensees, and all
other service agencies involved with the Contest, and members of their immediate
family (spouse, parent, child and sibling), are not eligible to enter or win. The Contest is
subject to all applicable federal, state and local laws and regulations and is void where
prohibited. Participation constitutes entrant’s full and unconditional agreement to these
Official Rules and Sponsor’s and Administrator’s decisions which are final and binding
in all matters related to this Contest. Winning a prize is contingent upon fulfilling all
requirements as set forth herein.
2. CONTEST PERIOD :
Contest begins at 12:00:00 a.m. Eastern Standard Time on January 11, 2021
and ends at 11:59:59 p.m. Eastern Daylight Time on March 21, 2021 (“Contest Period”).
Sponsor’s computer is the official time keeping device for this Contest.
3. THREE (3) WAYS TO ENTER :
(a) Facebook: During the Contest Period, post a video showing us what inspired
you to go to college, include a Natural Light logo, tag @naturallight and include the
hashtags #NattyStories and #Contest (“Entry”). You must be a registered user of
Facebook and follow Natural Light on Facebook in order to enter the Contest via
Facebook. Facebook registration is free and can be obtained by logging on to
www.facebook.com and following the online instructions to open an account.
(b) Instagram: During the Contest Period, post a video showing us what inspired
you to go to college, include a Natural Light logo, tag @naturallightbeer and include the
hashtags #NattyStories and #Contest (also an “Entry”). You must be a registered user
of Instagram and follow @NATURALLIGHTBEER on Instagram in order to enter the
Contest via Instagram. Instagram registration is free and can be obtained by logging on
to www.instagram.com and following the online instructions to open an account.
(c) Twitter: During the Contest Period, post a video showing us what inspired
you to go to college, include a Natural Light logo , tag @naturallight and include the
hashtags #NattyStories and #Contest (also an “Entry”). You must be a registered user
of Twitter and follow @naturallight on Twitter in order to enter the Contest via Twitter.
Twitter registration is free and can be obtained by logging on to www.twitter.com and
following the online instructions to open an account.
For all Entries :
Entries are limited to five (5) minutes or less in length. If any Entry exceeds five
(5) minutes in length, only the first five (5) minutes of the video will be judged.
If an Entry contains additional people other than only the entrant, please note
that the one (1) person submitting the Entry under their Facebook, Instagram or Twitter
account will be considered the entrant and only the entrant is eligible to win a prize. No
other person in the Entry is eligible to receive a prize. Neither Sponsor nor its agents
are liable for any disputes arising from or related to the Contest in this regard.
If entering with a mobile phone or other web-enabled device and using your
wireless carrier’s network, standard data charges from your wireless carrier may apply.
Check with your wireless service provider for details on these and any other applicable
charges. Entrants are solely responsible for any such wireless charges.
Your setting must be set to “unprotected” and/or “public” in order for your posts to
be viewable by Sponsor and its agents. Only posts that are viewable by Sponsor and
its agents will be considered an Entry.
All Entries must be received and recorded during the Contest Period. No other
forms of Entry are valid. See Appendix A for additional Entry Guidelines & Prohibited
Content. Entry must comply with these Official Rules. Sponsor reserves the right, but
not the obligation, to review any Entry for violation of these Official Rules and may, at its
sole discretion, reject, delete, or otherwise exclude an Entry for any reason, including
without limitation, if the Entry contains any Prohibited Content (as defined in Appendix
A) or any other commentary or material which Sponsor, in its sole discretion deems
inappropriate.
4. CONTEST JUDGING :
All eligible Entries will be judged based on the following judging criteria (“Judging
Criteria”) by an independent panel of judges (“Panel”) selected by Sponsor. The
Judging Criteria includes: (1) Brand Voice (video personifies Natural Light lifestyle;
spontaneous, fun and irreverent); (2) Creativity; (3) Originality; and, (4) Relevance to the
Contest theme of “showing us what inspired you to go to college”. The twenty-five (25)
Entries receiving the highest cumulative scores awarded by the Panel will be deemed a
winner and will receive the Grand Prize (subject to verification). In the event of a tie,
tied Entries will be re-judged by a new Panel based on the Judging Criteria stated
above until the tie is broken. The decisions of the Panel are final in all aspects of the
Contest Judging. See Rule #6 for Grand Prize details.
5. WINNER NOTIFICATION :
All prizes will be awarded. Potential winners will be notified via direct message on
Facebook, Instagram or Twitter and will be required to respond to the notification within
forty-eight (48) hours indicating whether he/she can accept the prize. If a potential
winner does not respond to the notification within the forty-eight (48) hour time period,
prize will be forfeited and an alternate potential winner will be randomly selected. Any
alternate potential winner selected will also be required to respond to the notification
within the time frame stated above.
Potential winners will be required to complete, sign and return an affidavit of
eligibility and liability and, unless prohibited by law, publicity release to Sponsor or
Sponsor’s representative within forty-eight (48) hours of prize acceptance. Subject to
verification of eligibility and compliance with the terms of these Official Rules, including
verification that the winner is twenty-one (21) years of age or older, the potential winner
will be declared an official winner of the Contest. If Sponsor cannot verify that the
potential winner is twenty-one (21) years of age or older prior to winner notification, then
the potential winner will be disqualified and an alternate potential winner will be
randomly selected.
In the event of noncompliance within any stated time period, the prize will be
forfeited and an alternate potential winner will be randomly selected. Any alternate
potential winner selected will also be required to adhere to the time periods described
herein. Any prize notification or prize returned to the Sponsor or its agencies as
undeliverable will result in disqualification and the awarding of that prize to an alternate
potential winner.
Released Parties (as defined below) are not responsible for suspended or
discontinued Internet, wireless, or land-line phone service or a change in an entrant’s
email, phone number or mailing address which may result in a potential winner not
receiving initial prize notification or his/her prize information.
6. PRIZE DETAILS :
Grand Prize (25 total): Each winner will receive $40,000.00 (awarded in the form
of a check made payable to winner) that can be used to pay off your college loan(s).
Approximate Retail Value is $40,000. If winner cannot accept prize as specified, prize
will be forfeited and awarded to an alternate winner. Total ARV of all prizes is
$1,000,000.00. Any difference between stated value and actual value will not be
awarded.
Limit one (1) prize per person. Prizes are non-transferable and no cash
equivalent or substitution of a prize is offered, except at the sole discretion of Sponsor.
If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves
the right to substitute prize with another prize of equal or greater value. Prize winners
will be solely responsible for all federal, state and/or local taxes, and for any other fees
or costs associated with the prizes they receive, regardless of whether it, in whole or in
part, is used.
If Sponsor so elects, potential winner may be required to submit to a confidential
background check. Such background check may include (but is not limited to)
investigation of criminal, sexual offenses, or other arrest or conviction record, and any
other factor deemed relevant by the Sponsor to help ensure that potential winner will not
bring the Sponsor into public disrepute, contempt, scandal or ridicule or reflect
unfavorably on the Sponsor. If requested, potential winner agrees to sign waiver forms
authorizing the release of personal and background information. In the event of
noncompliance, to be determined at the sole discretion of Sponsor, prize will be
forfeited and will be awarded to an alternate winner.
7. LIMITATIONS OF LIABILITY AND RELEASE :
Anheuser-Busch, LLC, Administrator and each of their respective affiliates,
subsidiaries, and agencies (collectively the “Released Parties”) are not responsible for
lost, late, misdirected, unintelligible, returned or undelivered entries, telephone calls,
text messages, email, or for lost, interrupted or unavailable satellite, network, server,
Internet Service Provider (ISP), Website, or other connections availability, accessibility
or traffic congestion, miscommunications, failed computer, network, telephone, satellite
or cable hardware or software or lines, or technical failure, or jumbled, scrambled,
delayed or misdirected transmissions, computer hardware or software malfunctions,
failures or difficulties, or other errors of any kind whether human, mechanical, electronic
or network. Persons who tamper with or abuse any aspect of this Contest or Website,
or act in violation of the Official Rules, or act in any manner to threaten or abuse or
harass any person, or violate Website’s terms of service, as solely determined by the
Sponsor or Administrator, will be disqualified. Released Parties are not responsible for
any incorrect or inaccurate information whether caused by Website users, tampering,
hacking, or by any of the programming or equipment associated with or used in this
Contest, and assumes no responsibility for any errors, omission, deletion, interruption or
delay in operation or transmission or communication line failure, theft or destruction or
unauthorized website access. Any use of robotic, macro, automatic, programmed or
like entry methods will void all such entries, and may subject that entrant to
disqualification. Released Parties are not responsible for injury or damage to
participant’s or any other person’s computer or property related to or resulting from
participating in this Contest. Should any portion of Contest be, in the Sponsor’s or
Administrator’s sole opinion, compromised by virus, worms, bugs, unauthorized human
intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair
administration, security, fairness or proper play of this Contest, or submission of entries,
Sponsor and Administrator reserve the right at their sole discretion to suspend, modify
or terminate the Contest, and randomly select the winner from valid entries received
prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor.
In the event of a dispute regarding Entries received from multiple users having the same
email address or Facebook, Instagram or Twitter account, the authorized subscriber of
the email address or Facebook, Instagram or Twitter account used to enter will be
deemed to be the entrant, and must comply with these Official Rules. The authorized
account subscriber is the natural person who is assigned the email address or
Facebook, Instagram or Twitter account by the organization responsible for assigning
the email address or Facebook, Instagram or Twitter account. All materials submitted
become the property of Anheuser-Busch, LLC and will not be returned. SOME
JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY
FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE
ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE
FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW
JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE
RESULT OF SPONSOR’S NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR
INTENTIONAL MISCONDUCT.
Entrants agree (a) that Sponsor and its parent, subsidiary and affiliated
companies, and advertising and Contest agencies, and their respective officers,
directors, employees, wholesale distributors, representatives and agents, will have no
liability whatsoever for, and are released and shall be held harmless by entrants
against, any liability, for any injuries, losses or damages of any kind, to persons,
including death, or property, or rights of publicity or privacy, defamation, copyright
infringement or portrayal in a false light resulting in whole or in part, directly or indirectly,
from acceptance, possession, misuse or use of the prize or participation in this Contest
or in any Contest-related activity, and (b) winner, by acceptance of prize, except where
legally prohibited, grants permission for Sponsor (and agrees to confirm such
agreement in writing) and those acting pursuant to its authority to use his/her name,
submitted biography, voice and/or likeness and prize information, and/or Entry (and
assign the Entry, which may be altered, changed, modified, edited, used alone or with
other works, as solely determined by Sponsor) for advertising, trade and Contest
purposes without further compensation, at any times or time, in all media now known or
hereafter discovered worldwide and on the Internet without notice or review or approval.
8. PUBLICITY :
You grant to Sponsor an exclusive, worldwide, perpetual, irrevocable,
unrestricted, royalty-free, sub-licensable right and license to exploit your Entry in any
media now or hereafter known, without any payment or other consideration of any kind,
or permission or notification, to you or any third party, for any purpose, including,
without limitation, your Entry and any person’s property (physical, personal, and indicia)
contained therein. The foregoing grant includes, without limitation, the right to
reproduce, alter, amend, broadcast, edit, publish, use, merchandise, license,
sublicense, and adapt the Entry in any and all media now or hereafter known,
throughout the world, for any purpose, whether commercial in nature or otherwise,
including in contexts and circumstances that result in your Entry being associated with a
particular Sponsor or Sponsors. Accordingly, you hereby waive any objection to, such
use, distribution, reproduction or display of your Entry, and any claim for compensation
whatsoever in connection therewith. Such waiver shall include any claim for
infringement of any so-called “Moral Right,” “Droit Moral” or similar right or interest.
9. DISPUTE RESOLUTION :
You agree that any claim or dispute at law or equity that has arisen or may arise
relating in any way to or arising out of the Contest or the Official Rules will be resolved
in accordance with the provisions set forth in this Dispute Resolution section. PLEASE
READ THIS SECTION CAREFULLY. IT AFFECTS YOUR RIGHTS AND WILL HAVE A
SUBSTANTIAL IMPACT ON HOW CLAIMS YOU AND WE HAVE AGAINST EACH
OTHER ARE RESOLVED.
You agree that whenever you have a disagreement with Administrator or
Sponsor arising out of, connected to, or in any way related to the Contest or the Official
Rules, you will send a written notice to the Administrator (“Demand”). You agree that the
requirements of this Dispute Resolution section will apply even to disagreements that
may have arisen before you accepted these Official Rules. You must send the Demand
to the following address (the “Notice Address”): Legal Department, HelloWorld, Inc.,
3000 Town Center, Suite 2100, Southfield, MI 48075. You agree that you will not take
any legal action, including filing a lawsuit or demanding arbitration, until 10 business
days after you send a Demand. If the disagreement stated in the Demand is not
resolved to your satisfaction within 10 business days after it is received, and you intend
on taking legal action, you agree that you will file a demand for arbitration with the
American Arbitration Association (the “Arbitrator”). THIS ARBITRATION PROVISION
LIMITS THE ABILITY OF YOU, ADMINISTRATOR, AND SPONSOR TO LITIGATE
CLAIMS IN COURT AND YOU, ADMINISTRATOR, AND SPONSOR EACH AGREE TO
WAIVE YOUR RESPECTIVE RIGHTS TO A JURY TRIAL OR A STATE OR FEDERAL
JUDGE. YOU AGREE THAT YOU WILL NOT FILE ANY LAWSUIT AGAINST
ADMINISTRATOR OR SPONSOR IN ANY STATE OR FEDERAL COURT. For any
such filing of a demand for arbitration, you must effect proper service under the rules of
the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason,
the American Arbitration Association is unable to conduct the arbitration, you may file
your case with any national arbitration company. The Arbitrator shall apply the AAA
Consumer Arbitration Rules effective September 1, 2014 (as may be amended) and as
modified by the agreement to arbitrate in this Dispute Resolution section. You agree
that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have
with Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of
arbitration agreements and governs the interpretation and enforcement of the
agreement to arbitrate.
YOU AGREE THAT YOU WILL NOT FILE A CLASS ACTION OR COLLECTIVE
ACTION AGAINST ADMINISTRATOR OR SPONSOR, AND THAT YOU WILL NOT
PARTICIPATE IN A CLASS ACTION OR COLLECTIVE ACTION AGAINST THEM.
YOU AGREE THAT YOU WILL NOT JOIN YOUR CLAIMS TO THOSE OF ANY
OTHER PERSON. Notwithstanding any other provision in the Official Rules, if this class
action waiver is invalidated, then the agreement to arbitrate is null and void, as though it
were never entered into, and any arbitration dispute at that time will be dismissed
without prejudice and may be refiled in a court. Under no circumstances do you,
Administrator, or Sponsor agree to class or collective procedures in arbitration or the
joinder of claims in arbitration. Administrator and Sponsor agree that we will submit all
disputes with you to arbitration before the Arbitrator.
All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the Entrant,
Administrator, and Sponsor in connection with the Contest, or any claim or dispute that
has arisen or may arise between you, Administrator and Sponsor, shall be governed by,
and construed in accordance with, the laws of the State of Missouri without giving effect
to any choice of law or conflict of law rules. The place of arbitration shall be St. Louis,
Missouri.
10. PRIVACY POLICY :
See Sponsor’s privacy policy located at
https://www.naturallight.com/privacy-policy.html (“Website”) for details regarding the use
of personal information collected in connection with this Contest. If you are verified as a
prize winner, your first name, last initial, city and state will be included in a
publicly-available winner’s list.
11. SPONSOR :
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.
12. ADMINISTRATOR :
Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
13. WINNER’S LIST :
For the names of the winners, send a direct message to the Natural Light
Facbook, Instagram or Twitter account and include “Natty College Debt Winner’s List
Request” in the direct message for receipt by May 22, 2021.
© 2021 Anheuser-Busch, Natural Light® Beer, St. Louis, MO
© 2021 Merkle Inc. All Rights Reserved.
This Contest is in no way sponsored, endorsed or administered by or associated with
Facebook, Instagram or Twitter. Any questions, comments or complaints regarding this
Contest shall be directed to Sponsor and not to Facebook, Instagram or Twitter.
APPENDIX A
ENTRY GUIDELINES & PROHIBITED CONTENT
Entries must meet the following requirements:
Entry cannot defame, misrepresent or contain disparaging remarks about
Sponsor or its products, or other people, products or companies or communicate
messages or images inconsistent with the positive images and/or goodwill to
which Sponsor wishes to associate.
Sponsor shall have full right and power to copy, publish, broadcast, display,
distribute, use, edit, translate, alter, combine with other material, reuse and adapt
any or all portions of the Entry in any way and for any purpose whatsoever, at
any time, now or in the future, in any media now known or hereafter devised
throughout the World in any manner whatsoever and for any purpose.
Entry cannot (a) be sexually explicit or suggestive, violent or derogatory of any
ethnic, racial, gender, religious, professional or age group, profane or
pornographic, contain nudity or any materially dangerous activity; (b) promote the
excessive or irresponsible consumption of alcohol, or promote illegal use of
alcohol, drugs, tobacco, firearms/weapons (or the use of any of the foregoing),
any activities that may appear unsafe or dangerous or any particular political
agenda or message; (c) be obscene or offensive, endorse any form of hate or
hate group; (d) contain an image of anyone under 21 years of age; (e) otherwise
fail to comply with the Beer Institute Advertising and Marketing Code as made
publicly available at the following online location:
http://www.beerinstitute.org/assets/uploads/general-upload/2015-Beer-Ad-Code-
Brochure.pdf; (f) contain trademarks, logos or trade dress owned by others, or
advertise or promote any brand or product of any kind (other than Natural Light
beer), without permission, or contain any personal identification, such as license
plate numbers, personal names, email addresses or street addresses; (g) contain
copyrighted materials owned by others without permission; (h) contain materials
embodying the names, likenesses or other indicia identifying any person, living or
dead, without permission; (i) refer to or depict any names, logos or readily
recognizable features of a retailer of alcohol beverages (such as a grocery store,
convenience store, restaurant, bar, or any other retail location that sells alcohol
beverages);or (j) depict, and cannot itself be in, violation of any law.
Each entrant warrants and represents that the Entry: (a) is his/her original work,
(b) has not been previously published; (c) has not received previous awards; and
(d) does not infringe upon the copyrights, trademarks, rights of privacy, publicity
or other intellectual property or other rights of any person or entity;
Any entrant whose Entry includes likenesses of third parties or contains elements
not owned by the entrant (such as, but not limited to, depictions of persons,
buildings, trademarks or logos) must be able to provide legal releases for such
use including Sponsor’s use of such Entry, in a form satisfactory to Sponsor,
upon request, prior to award of prize and/or naming of entrant as a winner.
Any Entry that, in the sole opinion of Sponsor, is not in accordance with the
guidelines as stated herein or on the Website, or is deemed to be inappropriate
for publication is ineligible.
Incomplete, illegible, deceptive or garbled Entries are not eligible.
Any such entrant will indemnify and hold harmless, Sponsor from any claims to
the contrary.
All Entries are subject to Sponsor’s Digital Millennium Copyright Act policy, as
follows: D IGITAL M ILLENNIUM C OPYRIGHT A CT — Anheuser-Busch is committed to respecting
and protecting the legal rights of copyright owners. As such, Anheuser-Busch adheres
to the following notice and take down policy, in full compliance with Section 512(c)(3) of
the DMCA (17 U.S.C. § 512 et seq .). If you believe any of the Entries infringes upon
your intellectual property rights, please submit a notification alleging such infringement
(hereafter a ” DMCA Takedown Notice “). To be valid, a DMCA Takedown Notice must (i)
be provided to the Anheuser-Busch designated agent, (” Copyright Agent “), as set forth
below, and (ii) include the following:
A physical or electronic signature of a person authorized to act on behalf of the
owner of an exclusive right that is allegedly infringed;
Identification of the copyrighted work claimed to have been infringed, or, if
multiple copyrighted works at a single online site are covered by a single
notification, a representative list of such works;
Identification of the material claimed to be infringing or to be the subject of
infringing activity and that is to be removed or access disabled and information
reasonably sufficient to permit the service provider to locate the material;
Information reasonably sufficient to permit the service provider to contact you,
such as an address, telephone number, and, if available, an electronic mail;
A statement that you have a good faith belief that use of the material in the
manner complained of is not authorized by the copyright owner, its agent, or the
law; and,
A statement that, under penalty of perjury, the information in the notification is
accurate and you are authorized to act on behalf of the owner of the exclusive
right that is allegedly infringed.
Anheuser-Busch’s Copyright Agent to receive DMCA Takedown Notices is:
email: trademarks@anheuser-busch.com . For clarity, only DMCA Takedown Notices
should go to the Copyright Agent; any other feedback, comments, online purchases or
other communications should be directed to the applicable customer service links
posted on the Website. You acknowledge that in order for Anheuser-Busch to be
authorized to takedown any Content, your DMCA Takedown Notice must comply with all
of the requirements of this Section.
By submitting an Entry, you agree that your Entry is gratuitous and made without
restriction, that it will not place Sponsor under any obligation other than as stated in
these Official Rules, that Sponsor is free to publish or otherwise disclose the ideas
contained in the Entry on a non-confidential basis to anyone or otherwise use the ideas
without any additional compensation to you. You acknowledge that, by acceptance of
your Entry, Sponsor does do not waive any rights to use similar or related ideas
previously known to Sponsor or developed by its employees, or obtained from sources
other than you.
By participating, you acknowledge that your Entry may be posted on the Website
or in any other form of publication, in Sponsor’s sole discretion. Entries posted to the
Website are not edited by Sponsor and are the views/opinions of the individual entrant
and do not reflect the views of the Sponsor in any manner. By entering, you
acknowledge that Sponsor has no obligation to use or post any Entry you submit.