Anheuser-Busch – Mycooler Stella Artois Secure The Bag – Win spree with Kyle Kuzma at a store to be designated by Sponsor in a city within the United States to be designated by Sponsor and on a date to be determined by Sponsor during 2022.





1. ELIGIBILITY: The Stella Artois® Secure the Bag Sweepstakes (“Sweepstakes”) is open to (a) legal residents of the fifty (50) United States and District of Columbia, (b) who are twenty-one (21) years of age or older at the time of entry, and (c) except for residents of California and Texas, are either existing members of Sponsor’s MyCooler loyalty program (“MyCooler Loyalty Program”) or become a member of the MyCooler Loyalty Program at time of entry into the Sweepstakes. Employees, contractors, directors, officers and agents of Anheuser-Busch, LLC, its affiliates and subsidiaries, advertising and promotion agencies, wholesale distributors, retail licensees, and all other service agencies involved with the Sweepstakes, and members of their immediate family (spouse, parent, child or sibling; whether biological, adopted, step or in-law) or households (whether related or not) are not eligible to enter or win. The Sweepstakes is subject to all applicable federal, state and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions which are final and binding in all matters related to this Sweepstakes. Winning a prize is contingent upon fulfilling all requirements as set forth herein. Sponsor reserves the right to conduct a background check on the potential winner using all legal means and all publicly available information, including but not limited to civil and criminal records. By entering this Sweepstakes, any potential winner consents to such a background check. Sponsor reserves the right to disqualify any potential winner (and their guests) for failure to satisfactorily pass a background check, as determined by Sponsor in its sole discretion (“to Pass”). Factors that would result in failure to Pass the background check and result in disqualification as the potential prize recipient include, without limitation, having been convicted of a felony or misdemeanor, committing a crime of fraud or deceit, moral turpitude, being delinquent on a government ordered payment, such as child support, spousal support, alimony, tax payments, or any other information or occurrence that could bring the Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor.


2. SWEEPSTAKES PERIOD: Entry into the Sweepstakes begins at 12:00:00 a.m. Eastern Daylight Time (“ET”) on August 1, 2022 and ends at 11:59:59 p.m. ET on September 30, 2022 (“Sweepstakes Period”). The MyCooler Program server is the official time keeping device for this Sweepstakes.


3. HOW TO ENTER: (a) Entry for New Members to MyCooler Loyalty Program: During the Sweepstakes Period, eligible entrants (excluding residents of CA and TX) who are not existing members of the MyCooler Loyalty Program can enter by one of the following mechanisms (you will be required to join the MyCooler Loyalty Program, agree to the Terms and Conditions applicable to the Program and use 50 of the new MyCooler Loyalty Program loyalty points assigned to you to enter the Sweepstakes): i. Code Entry: Look for the quick response code on Stella advertising and promotional materials relating to the Sweepstakes (“Code”) and scan it with your smart phone or other web-enabled device with data plan (“Mobile Device”). Once scanned, you will be taken to the Website (as defined below) and advised to follow the on-screen instructions to join the MyCooler Loyalty Program and submit an entry into the Sweepstakes (using 50 MyCooler Loyalty Program points). ii. Internet Entry: Visit (the “Website”) and follow the on-screen instructions to join the MyCooler Loyalty Program and submit an entry into the Sweepstakes (using 50 MyCooler Loyalty Program points). (b) Entry for Existing Members of MyCooler Loyalty Program: During the Sweepstakes Period, eligible entrants who are already members of the MyCooler Loyalty Program can enter by scanning the Code with their Mobile Device or by visiting the Website to enter the Sweepstakes by following the on-screen entry directions and allocating 50 MyCooler Loyalty Program loyalty points for your entry. (c) Entry for New or Existing MyCooler Loyalty Program Members Without Redeeming MyCooler Loyalty Program Loyalty Points: During the Sweepstakes Period, eligible entrants may visit and follow the online instructions to submit a free entry. (d) Entry for California and Texas Entrants: During the Sweepstakes Period, California and Texas entrants only may enter via a MyCooler sweepstakes-only account (“MyCooler Sweepstakes Account”), as follows: i. MyCooler Sweepstakes Account (New Members): During the Sweepstakes Period, visit the Website or scan the Code with your Mobile Device and follow the on-line instructions to create a MyCooler Sweepstakes Account. Then look for the Sweepstakes mention and follow the online instructions to submit an online entry. There is no purchase required to create a MyCooler Sweepstakes Account. ii. MyCooler Sweepstakes Account (Existing Members): If you already have a MyCooler Sweepstakes Account, during the Sweepstakes Period visit the Website or scan the Code with your Mobile Device, log into your MyCooler Sweepstakes Account, look for the Sweepstakes mention, and follow the on-line instructions to submit an online entry. Limit ten (10) entries per person/email address/account/phone number, regardless of entry method, during the entire Sweepstakes Period. If more than ten entries is received from the same person/email address/account/phone number, all but the first entry may be disqualified. Data rates may apply if participating via a Mobile Device. Check with your wireless service provider for details on any applicable charges. Participants are solely responsible for any such wireless charges. Not all wireless carriers may participate. See for details on how to collect MyCooler Loyalty Program points. Proof of submission does not constitute proof of delivery or receipt of entry or notice by Sponsor. Entries become the property of Sponsor and will not be returned and may not be acknowledged. Each online entry submission must be manually keystroked and manually entered by the individual entrant; automated and/or related repetitive electronic submission of entries (including but not limited to entries made using any script, macro, bot or sweepstakes service) will be disqualified and transmissions from these or email/IP addresses or wireless phone number may be blocked. Sponsor is not responsible for lost, late, misdirected, illegible, postage due, or incomplete entries. Entries must be received and recorded during the Sweepstakes Period to be eligible. No other forms of entry are valid. Entry must comply with these Official Rules.


4. SWEEPSTAKES DRAWING: One (1) potential First Place prize winner and forty (40) potential Second Place prize winners will be selected in a random drawing to be held on or about October 1, 2022, from among all eligible entries received by Sponsor. Odds of winning depend upon the number of eligible entries received during the Sweepstakes Period. Potential First Place prize winner will be selected first.


5. WINNER NOTIFICATION Potential winners will be notified by email at the email address provided upon entry, within approximately one week of the drawing (“Winner Notification”). Potential prize winners may be required to sign and return, where legal, an Affidavit of Eligibility and Liability/Publicity Release, a consent for Sponsor or its representative to conduct a background check, verification that the potential winner is twenty-one (21) years of age or older, and an IRS W-9 form (collectively “Prize Claim Forms”), within forty-eight (48) hours, or prize will be forfeited and may be awarded to an alternate winner, in Sponsor’s sole discretion. Sponsor is not responsible for changes in a potential winner’s email address, phone number or account, or suspensions in service that may result in a potential winner not receiving the Winner Notification or any other notices or prizes. In the event (i) the Winner Notification, or a prize is returned as undeliverable; (ii) any required Prize Claim Forms are not completed, signed and returned within the time frame specified; (iii) the potential winner fails to respond to the Winner Notification as directed; (iv) Sponsor determines that the potential winner has failed to Pass the background check as determined solely by Sponsor; or (v) a potential winner is determined to be ineligible or not in compliance with these Official Rules, that potential winner may be disqualified and the prize will be forfeited and may be awarded to an alternate winner, in Sponsor’s sole discretion. Any alternate potential winner selected will also be required to respond to the notification (including completing and returning all Prize Claim Forms) within the time frame stated above. Sponsor is under no obligation to award prizes that are unclaimed, including prizes that are forfeited by initial potential winner not being verified through the process and requirements set forth herein. Prizes will be delivered within six (6) months following winner verification. Prizes will only be delivered to addresses within the fifty United States and District of Columbia. First Place prizes may be delivered in one or more shipments from a third party delivery service to be determined solely be Sponsor. Second Place prizes will be delivered via email. Released Parties (as defined below) are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information.


6. PRIZE DETAILS: (a) First Place Prize (1 available to be awarded): The verified First Place prize winner will be awarded a shopping spree with Kyle Kuzma at a store to be designated by Sponsor, in a city within the United States to be designated by Sponsor, and on a date to be determined by Sponsor during 2022. The prize includes round trip coach airfare for winner from major airport nearest winner’s home to/from destination city, and one night single occupancy hotel accommodations in destination city. Approximate retail value (“ARV”): $10,000. The amount of the shopping spree (to be awarded in the form of a check or Visa gift card, at Sponsor’s discretion) will be the balance of the ARV less the air travel/accommodations cost. Exact travel date and arrangements are subject to availability. If Kyle Kuzma becomes unavailable on the scheduled shopping spree date in advance of travel, dates of trip may be altered; but if Kyle Kuzma’s availability changes after travel begins, the prize will be awarded excluding Kyle Kuzma’s participation (and nothing will not be awarded in lieu thereof). Any expenses not specified herein (including, without limitation, ground transportation, food/beverages, tips, gratuities, hotel incidentals or damages, etc.) are solely winner’s responsibility (and winner may use the Visa/cash portion of prize toward any such fees. Winner may be required to present a current and valid credit card at time of hotel check in to cover any incidental expenses or damages. (b) Second Place Prizes (40 available to be awarded): Each verified Second Place prize winner will be awarded one custom Stella x Porter Yoshida designer bag (exact bag at Sponsor’s discretion). ARV of each second place prize: $300. Total ARV for all prizes: $22,000. If winner cannot accept prize as specified, prize will be forfeited and will be randomly awarded to an alternate winner. Any difference between stated value and actual value will not be awarded. No more than the advertised number of prizes will be awarded. Limit one prize per household. Prize is non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used. All prizes properly claimed by verified winners will be awarded.


7. LIMITATIONS OF LIABILITY AND RELEASE: Anheuser-Busch, LLC and any other parties involved in the execution, administration, fulfillment or prize supply, and each of their affiliates, subsidiaries, distributors, retailers and agencies, and all of their employees, officer, directors, agents, contractors and representatives (“Released Parties”) are not responsible for lost, late, misdirected, unintelligible, returned or undelivered entries, email, or notifications, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Sponsor’s terms of service, as solely determined by the Sponsor, will be disqualified. Released Parties are not responsible for any incorrect or inaccurate information whether caused by users, tampering, hacking, human error, or by any of the programming or equipment associated with or used in this Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized Website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such Entries, and may subject that entrant to disqualification. Released Parties are not responsible for injury or damage to entrants or any other person’s computer or property related to or resulting from participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes, and determine the winners from valid, non-suspect entries received prior to events resulting in the action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding the identity of an entrant or of entries received from multiple users having the same email address, the authorized subscriber of the email address used or submitted at time of entry will be deemed to be the entrant, and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the email address by the organization responsible for assigning the email address. All materials submitted become the property of Anheuser-Busch, LLC and will not be returned. Entrants agree (a) that the Released Parties will have no liability whatsoever for, and are released and shall be held harmless by entrants and their heirs, from and against any liability under any theory of law, for any injuries, losses or damages of any kind, to persons, including death, or property, or rights of publicity or privacy, defamation, copyright infringement or portrayal in a false light resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prize or participation in this Sweepstakes or in any Sweepstakes-related activity, (b) Sponsor makes no representations or warranties of any kind concerning the appearance, performance or safety of any prize awarded, and (c) except where prohibited by law, by accepting prize, winner grants permission (and agrees to confirm such agreement in writing) for Sponsor and those acting pursuant to its authority to use his/her name, submitted biography, voice and/or likeness and prize information, and/or entry (and assign the entry, which may be altered, changed, modified, edited, used alone or with other works, as solely determined by Sponsor) for advertising, trade and publicity purposes without further compensation, at any times or time, in all media now known or hereafter discovered worldwide without notice or review or approval. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR’S NEGLIGENCE, FRAUDULENT OR RECKLESS ACT(S), OR INTENTIONAL MISCONDUCT.


8. PUBLICITY RELEASE: Acceptance of prize offered constitutes permission for Sponsor and those authorized by Sponsor to use each winner’s name, voice, biographical information and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval as permitted by law, including without limitation publicly making available a list of winners that include the winners’ name (or first name, last initial) and city/state of residence.


9. DISPUTE RESOLUTION: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor or any other Released Party in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you and Sponsor or another Released party, shall be governed by, and construed in accordance with, the laws of the State of Missouri without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be St. Louis, Missouri.


10. PRIVACY POLICY: The information you submit in connection with this Sweepstakes (“Information”) may be used by Sponsor and Administrator for purposes of administration and fulfillment of the Sweepstakes, and in accordance with Sponsor’s privacy policy located at In addition, Sponsor may share your information with third party prize suppliers. If you are verified as a prize winner, your first name, last initial, city and state will be included in a publicly available winner’s list.


11. WINNERS’ LIST: For the names of the winners, send an email to and include “MYCOOLER STELLA Secure the Bag Sweepstakes Winner’s List Request” in the subject line for receipt by November 1, 2022.


12. SPONSOR: Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118. 13. ADMINISTRATOR: Herschfield Marketing Solutions, 454 Sand Creek Rd, Albany, NY 12205. © 2022 InBev Belgium S.P.R.L., Stella Artois® Beer, Imported by Import Brands Alliance, St. Louis, MO.