Anheuser-Busch – Michelob Ultra Pure Gold Pto Contest – ...

Anheuser-Busch – Michelob Ultra Pure Gold Pto Contest – Win one National Park Pass and Federal Recreational Lands Annual Pass

MICHELOB ULTRA® PURE GOLDSWAG KIT SWEEPSTAKESOFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER OR WIN. A PURCHASE OR
PAYMENT OF ANY KIND WILL NOT IMPROVE YOUR CHANCES OF WINNING THIS
SWEEPSTAKES. THE SWEEPSTAKES IS INTENDED FOR VIEWING AND PARTICIPATION ONLY
BY THOSE WHO ARE AGE 21 OR OLDER AND LOCATED IN THE FIFTY (50) UNITED STATES
OR DISTRICT OF COLUMBIA. SWEEPSTAKES WILL BE GOVERNED BY UNITED STATES LAW.
VOID WHERE PROHIBITED. INTERNET ACCESS IS REQUIRED TO PARTICIPATE. STANDARD
MESSAGE AND DATA RATES MAY APPLY IF ENTERING VIA A MOBILE DEVICE.

THIS SWEEPSTAKES IS NOT SPONSORED, ENDORSED OR ADMINISTERED BY, OR
ASSOCIATED WITH, FACEBOOK OR INSTAGRAM. ANY QUESTIONS, COMMENTS, OR
COMPLAINTS REGARDING THIS SWEEPSTAKES SHOULD BE DIRECTED TO THE SPONSOR, AND
NOT TO FACEBOOK OR INSTAGRAM.

1. ELIGIBILITY: The Michelob Ultra® Pure
Gold Swag Kit Sweepstakes (“Sweepstakes”) is open to legal
residents of the fifty (50) United States and District of
Columbia who are twenty-one (21) years of age or older
at the time of entry. In order to enter, you must have either an Instagram or
Facebook (“Eligible Social Media”) which is set to the public
setting throughout the Sweepstakes Period, as defined below. If you do not
already have an Eligible Social Media account, visit the desired platform to
open a free account, subject to Eligible Social Media platform terms.

Employees, contractors, directors, officers and agents of Anheuser-Busch, LLC,
its affiliates and subsidiaries, advertising and promotion agencies, wholesale
distributors, retail licensees, and all other service agencies involved with
the Sweepstakes, and members of their immediate family (spouse, parent, child
or sibling; whether biological, adopted, step or in-law) or households
(whether related or not) are not eligible to enter or win. The Sweepstakes is
subject to all applicable federal, state and local laws and regulations and is
void where prohibited. Participation constitutes entrant’s full and
unconditional agreement to these Official Rules and Sponsor’s decisions
which are final and binding in all matters related to this Sweepstakes.
Winning a prize is contingent upon fulfilling all requirements as set forth
herein.

2. SWEEPSTAKES PERIOD: Entry into the
Sweepstakes begins at 1:00:00 p.m. Eastern Daylight Time
(“ ET”) on July 22, 2022 and ends at 11:59:59 p.m. ET
on September 4, 2022 (the “Entry Period”). The period
beginning at 1:00:00 p.m. on July 22, 2022 until all winners have been
contacted, verified and awarded their prize shall be referred to herein as the
“Sweepstakes Period.” Sponsor’s server is the official time
keeping device for this Sweepstakes.

3. HOW TO ENTER: During the Entry Period,
click the Sweepstakes advertisement that appears in your Eligible Social Media
(“Entry Icon”) and you will be taken to an official online
entry form. Follow the instructions to complete and submit the official online
entry form, including your first and last name, date of birth, and email
address (“Entry”). Limit one Entry per person, email and
Eligible Social Media account during the Entry Period.

If entering with a mobile phone or other web-enabled device and using your
wireless carrier’s network, standard data charges from your wireless
carrier may apply. Check with your wireless service provider for details on
these and any other applicable charges. Entrants are solely responsible for
any such wireless charges.

By completing and submitting an Entry form, you affirm your entry into this
Sweepstakes and your agreement to comply with these Official Rules. If more
than one Entry is received from the same person/email/social media account,
all Entries from that person/account may be disqualified.

Proof of submission does not constitute proof of delivery or receipt of Entry
by Sponsor. Entries become the property of Sponsor and will not be returned
and may not be acknowledged. Each Entry must be manually keystroked and
manually entered by the individual entrant; automated and/or related
repetitive electronic submission of Entries (including but not limited to
entries made using any script, macro, bot or Sweepstakes service) will be
disqualified and transmissions from these or email/IP addresses or wireless
phone number may be blocked. Sponsor is not responsible for lost, late,
misdirected, illegible, or incomplete Entries or correspondence. Entries must
be received and recorded during the Entry Period to be eligible.

4. SWEEPSTAKES DRAWING: Ten (10) potential
winners will be selected in a random drawing from among all eligible Entries
received, to be held on or about September 6, 2022. Odds of winning depend
upon the number of eligible Entries received during the Entry Period.
Sponsor’s decisions are final in all matters relating to this
Sweepstakes.

5. WINNER NOTIFICATION: Ten (10) prizes are
available to be awarded pending verification of selected potential winners.
Each potential winner will be notified by direct message to the social media
account from which they entered (“ Winner Notification”) and will be required to respond to the Winner Notification within
forty-eight (48) hours of its being sent indicating whether they meet the
eligibility requirements and wish to accept the prize, and providing their
email and a street address to which the prize will be sent (“Winner Confirmation”). If Sponsor does not receive the Winner Confirmation within
forty-eight (48) hours of sending the Winner Notification, that potential
winner will be disqualified and will forfeit any claim to the prize, and in
Sponsor’s sole discretion, Sponsor may select an alternate potential
winner at from the remaining eligible Entries. If an alternate potential
winner is selected, that alternate will be sent a Winner Notification and will
also be required to respond to the notification with a Winner Confirmation
within forty-eight (48) hours. Unclaimed prizes may not be awarded.

Potential winners may be required to complete, sign and return to Sponsor an
affidavit of eligibility and liability release, and publicity release (where
legal) (“Prize Claim Forms”) within forty-eight (48) hours
of request by Sponsor. Subject to verification of eligibility and compliance
with the terms of these Official Rules, including verification that the winner
is twenty-one (21) years of age or older, the potential winner will be
declared an official winner of the Sweepstakes. If Sponsor cannot verify that
the potential winner is twenty-one (21) years of age or older prior to Winner
Notification, then the potential winner may be disqualified and an alternate
potential winner may be randomly selected.

In the event that a Winner Notification or prize is returned as undeliverable;
or if Winner Confirmation or Prize Claim Forms are not received within
designated time period; or if potential winner fails to comply with any
requirements stated herein or in the Winner Notification; or if the Sponsor
determines that a potential winner fails to meet the eligibility requirements
or is otherwise not in compliance with these Official Rules, that potential
winner may be disqualified and lose any claim to the prize. In the event of
the disqualification of a potential winner, Sponsor, in its sole discretion,
will have the option to randomly select an alternate potential winner from the
remaining eligible Entries.

Released Parties (as defined below) are not responsible for suspended or
discontinued Eligible Social Media or email accounts, or for failure in a
potential winner’s internet or wireless service, or their
mailing/shipping address, which may result in a potential winner not receiving
any notification or of verified winner not receiving his/her prize.

6. PRIZE DETAILS: Ten (10)
prizes are available to be awarded. Each verified winner will be awarded a
Michelob Gold “Swag Kit” prize package consisting of the following
items:

One hat
One t-shirt
One Maluma t-shirt

Approximate Retail Value (“ARV”) of each Swag Kit prize
package is $97.00. Total ARV of all prizes available to be awarded: $970.00.

No more than ten prizes will be awarded. Limit one prize per
person/family/household. Any difference between stated value and actual value
will not be awarded.

Prize is non-transferable and no cash equivalent or substitution of prize is
offered, except at the sole discretion of Sponsor. If a prize, or any portion
thereof, cannot be awarded for any reason, Sponsor reserves the right to
substitute prize with another prize of equal or greater value. Prize winner
will be solely responsible for all federal, state and/or local taxes, and for
any other fees or costs associated with the prizes they receive, regardless of
whether it, in whole or in part, is used.

If Sponsor so elects, potential winner may be required to submit to a
confidential background check. Such background check may include (but is not
limited to) investigation of criminal, sexual offenses, or other arrest or
conviction record, and any other factor deemed relevant by the Sponsor to help
ensure that the potential winner will not bring the Sponsor into public
disrepute, contempt, scandal or ridicule or reflect unfavorably on the
Sponsor. If requested, the potential winner agrees to sign waiver forms
authorizing the release of personal and background information. In the event
of noncompliance, to be determined at the sole discretion of Sponsor, prize
will be forfeited and will be randomly awarded to an alternate winner.

7. LIMITATIONS OF LIABILITY AND RELEASE: Anheuser-Busch, LLC along with its parent, subsidiary and affiliated
companies; any advertising, promotion or fulfillment agencies; Facebook and
Instagram; and all of their respective officers, directors, employees,
wholesale distributors, representatives, shareholders, contractors, agents and
assigns (collectively “Released Parties”) are not
responsible for lost, late, misdirected, unintelligible, returned or
undelivered Entries, social media messages, email, or for lost, interrupted or
unavailable satellite, network, server, Internet Service Provider (ISP),
Website, or other connections availability, accessibility or traffic
congestion, miscommunications, failed computer, network, telephone, satellite
or cable hardware or software or lines, or technical failure, or jumbled,
scrambled, delayed or misdirected transmissions, computer hardware or software
malfunctions, failures or difficulties, or other errors of any kind whether
human, mechanical, electronic or network. Persons who tamper with or abuse any
aspect of this Sweepstakes or platforms/sites/accounts (each a “Sweepstakes Site”) associated with the Sweepstakes, Sponsor or entry mechanism; or who
act in violation of the Official Rules, or in any manner to threaten or abuse
or harass any person, or violate Sponsor’s terms of service, as solely
determined by the Sponsor, will be disqualified. Released Parties are not
responsible for any incorrect or inaccurate information whether caused by
users, tampering, hacking, or by any of the programming or equipment
associated with or used in this Sweepstakes, and assumes no responsibility for
any errors, omission, deletion, interruption or delay in operation or
transmission or communication line failure, theft or destruction or
unauthorized Sweepstakes Site access. Any use of robotic, macro, automatic,
programmed or like entry methods will void all such Entries, and may subject
that entrant to disqualification. Released Parties are not responsible for
injury or damage to entrants or any other person’s computer or property
related to or resulting from participating in this Sweepstakes. Should any
portion of Sweepstakes be, in the Sponsor’s sole opinion, compromised by
virus, worms, bugs, unauthorized human intervention or other causes which, in
the sole opinion of the Sponsor, corrupt or impair administration, security,
fairness or proper play of this Sweepstakes, or submission of Entries, Sponsor
reserves the right at its sole discretion to suspend, modify or terminate the
Sweepstakes, and determine the winners from eligible, valid, non-suspect
Entries received prior to action taken, or otherwise as may be deemed fair and
equitable by the Sponsor. In the event of a dispute regarding Entries received
from multiple users having the same email address or Eligible Social Media
account, the authorized subscriber of the email address or Eligible Social
Media account used to enter will be deemed to be the entrant, and must comply
with these Official Rules. The authorized account subscriber is the natural
person who is assigned the email address or account by the organization
responsible for assigning the email address or account. All materials
submitted become the property of Anheuser-Busch, LLC and will not be returned.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR
INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE
LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS
SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW
JERSEY RESIDENT ARE THE RESULT OF SPONSOR NEGLIGENT, FRAUDULENT OR RECKLESS
ACT(S) OR INTENTIONAL MISCONDUCT.

Entrants agree (a) that the Released Parties will have no liability whatsoever
for, and are released and shall be held harmless by entrants against, any
liability, for any injuries, losses or damages of any kind, to persons,
including death, or property, or rights of publicity or privacy, defamation,
or portrayal in a false light resulting in whole or in part, directly or
indirectly, from acceptance, possession, misuse or use of the prize or
participation in this Sweepstakes or in any Sweepstakes-related activity, and
(b) winner, by acceptance of prize, except where legally prohibited, grants
permission (and agrees to confirm such agreement in writing) for Sponsor and
those acting pursuant to its authority to use his/her name, submitted
biography, voice and/or likeness and prize information for advertising, trade
and Sweepstakes purposes without further compensation, at any times or time,
in all media now known or hereafter discovered worldwide and on the Internet
without notice or review or approval.

8. DISPUTE RESOLUTION: All issues and
questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the
entrant and Sponsor in connection with the Sweepstakes, or any claim or
dispute that has arisen or may arise between you and Sponsor, shall be
governed by, and construed in accordance with, the laws of the State of
Missouri without giving effect to any choice of law or conflict of law rules.
The place of arbitration shall be St. Louis, Missouri.

9. PRIVACY POLICY: See Sponsor’s
privacy policy located at https://www.michelobultra.com/privacy-policy/ for details of Sponsor’s policy regarding the use of personal
information collected in connection with this Sweepstakes. If you are verified
as the prize winner, your first name, last initial, city and state will be
included in a publicly available winner’s list.

10. WINNERS’ LIST: For a winners’ list available once winners are verified, send an
email to budcentral@anheuser-busch.com and include “Michelob Ultra Pure
Gold Swag Kit Winner’s List Request” in the subject line for
receipt by October 1, 2022

11. SPONSOR: Anheuser-Busch, LLC, One Busch
Place, St. Louis, MO 63118.

MICHELOB ULTRA® PURE GOLD SWEEPSTAKESOFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN.
A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
THE SWEEPSTAKES IS INTENDED FOR VIEWING AND PARTICIPATION IN THE UNITED
STATES ONLY AND WILL BE GOVERNED BY UNITED STATES LAW. VOID WHERE
PROHIBITED.

1. SPONSOR: Anheuser-Busch, LLC, One Busch Place, St.
Louis, MO 63118.

2. ADMINISTRATOR: Merkle Inc., 3000 Town Center, Suite
2100, Southfield, MI 48075.

3. SWEEPSTAKES PERIOD: Entry into the “Michelob
Ultra Pure Gold Sweepstakes” (“Sweepstakes”) begins at
12:00:00 a.m. Eastern Daylight Time (“EDT”) on July 11, 2022 and
ends at 11:59:59 p.m. EDT on July 27, 2022 (“Entry Period”). The
Entry Period plus the period of time it takes to verify the winner and award
the Prize (or terminate the Sweepstakes if a winner cannot be verified) shall
be referred to as the “Sweepstakes Period.”

4. ELIGIBILITY: Sweepstakes is open to legal residents
of the fifty United States and District of Columbia who are at least
twenty-one (21) years of age or older at the time of entry and who have an
Eligible Social Media Account, as defined below, at time of entry.

An “Eligible Social Media Account” is defined for purposes of this
Sweepstakes as either a current, valid Twitter account or Instagram account,
held in the name of the entrant. If you do not have an account, you can create
a free account on either social media platform (“Eligible Platform) by
visiting either www.twitter.com or www.instagram.com and following the on-screen directions. By entering the Sweepstakes
using an Eligible Social Media Account, you agree to the terms of use and any
other policies or rules of the Platform from which you enter. Your Eligible
Social Media Account must be set to an “unprotected” and/or
“public” setting during the Sweepstakes Period to enter and have
your Entry seen by Sponsor and Administrator, and to be notified if you are a
potential or verified winner. Only posts that are viewable by Sponsor and its
agents will be considered an Entry.

Employees, contractors, directors, officers and agents of Anheuser-Busch, LLC,
its affiliates and subsidiaries; advertising and promotion agencies, wholesale
distributors, retail licensees, and all other service agencies involved with
the Sweepstakes (“Ineligible Entrants”), and members of the
immediate family of such Ineligible Entrants (defined as spouse, parent,
child, sibling; whether biological, adopted, step or in-law), and household
members of such Ineligible Entrants (whether related or not), are not eligible
to enter or win. The Sweepstakes is subject to all applicable federal, state
and local laws and regulations and is void where prohibited. Participation
constitutes entrant’s full and unconditional agreement to these Official
Rules and Sponsor’s and Administrator’s decisions which are final
and binding in all matters related to this Sweepstakes. Winning the Prize is
contingent upon fulfilling all requirements as set forth herein.

Sponsor reserves the right to conduct a background check on the potential
winner and their guest using all legal means and all publicly available
information, including but not limited to civil and criminal records. By
entering this Sweepstakes, any potential winner consents to such a
background check; and each of their guests must sign a consent to such
background check prior to ticketing. Sponsor reserves the right to
disqualify any potential winner (and their guests) for failure to agree to a
background check or to satisfactorily pass a background check, as determined
by Sponsor in its sole discretion (“Pass”). Factors that would
result in failure to Pass the background check and result in
disqualification as the potential prize recipient (or guest) include,
without limitation, having been convicted of a felony or misdemeanor,
committing a crime of fraud or deceit, moral turpitude, being delinquent on
a government ordered payment, such as child support, spousal support,
alimony, tax payments, or any other information or occurrence that could bring the Sponsor into
public disrepute, contempt, scandal or ridicule or reflect unfavorably on
the Sponsor.

5. HOW TO ENTER: During the Entry Period, upload a
photograph or picture showing the Michelob Pure Gold logo (the “Entry
Photo”) to your own Eligible Social Media Account (as defined in Section
4, above), with the hashtags #Sweepstakes and #MalumaYPuroOro (the
“Required Hashtags”). An upload with the Entry Photo and Required
Hashtags shall be deemed an “Entry.” All Entries must be uploaded
and recorded by Sponsor during the Entry Period to be eligible.
Administrator’s computer is the official time-keeping device for this
Sweepstakes. No other forms of entry are valid and Sponsor reserves the right
to disqualify any entry submitted other than in full compliance with these
Official Rules. Limit one (1) Entry per person. Automated entries are
prohibited and any use of automated devices will result in disqualification.
Entrants may not enter with multiple Eligible Social Media Accounts, nor use
any other device or artifice, to enter multiple times or as multiple entrants.
Any entrant who attempts to enter with multiple Eligible Social Media
Accounts, or who uses any device or artifice to register multiple times, may
be disqualified and forfeit the Prize or claim to the Prize, in
Sponsor’s sole discretion. Multiple entrants are not permitted to share
the same Eligible Social Media Account. Should multiple users of the same
Eligible Social Media Account enter the Sweepstakes and a dispute thereafter
arises regarding the identity of the entrant, the authorized account holder of
said account at the time of entry will be considered an entrant, and must
comply with these Official Rules. The authorized account subscriber is the
natural person who is assigned the email address by the Platform. Potential
winners may be required to show proof of being the authorized account
subscriber. If you are verified as the Prize winner, your first name, last
initial, city and state will be included in a publicly-available
winner’s list.

6. SWEEPSTAKES DRAWING: On or about July 28, 2022, one
(1) potential winner will be selected in a random drawing from among all
eligible Entries received during the Entry Period. Odds of winning depend on
the number of eligible Entries received.

7. WINNER NOTIFICATION: Potential winner will be
notified by direct message to the Eligible Social Media Account from which
they entered, within approximately one week of the drawing (“Initial
Winner Notification”), and must respond within forty-eight hours to
provide their first and last name, street address, and email address
(“Initial Response”). Upon Administrator’s receipt of the
Initial Response with all required information within the time frame
specified, if the information supplied in the Initial Response indicates that
the potential winner meets the eligibility requirements for age and geography,
the Administrator will send an email notification to the email address
provided by the potential winner (“Email Notification”). Potential
Prize winner may be required to sign and return, where legal, an Affidavit of
Eligibility and Liability/Publicity Release, a consent for Sponsor or its
representative to conduct a background check (“Consent to a Background
Check”), verification that the potential winner is twenty-one (21) years
of age or older, and an IRS W-9 form (collectively “Prize Claim
Forms”), within time frame specified in the Email Notification or on the
Prize Claim Forms, or potential winner may be disqualified and forfeit any
claim to the Prize. In addition, each proposed guest of the potential winner
must complete and sign a Guest Liability/Publicity Release and a consent to a
background check (the “Guest Forms”), which potential winner must
return together with the Prize Claim Forms. The Prize Claim Forms and Guest
Forms will be attached to the Email Notification. Sponsor is not responsible
for changes in a potential winner’s Eligible Social Media Account or
settings, email address, or suspensions in service that may result in a
potential winner not receiving the Winner Notification, Email Notification, or
any other notices or Prize.

In the event (i) the Winner Notification or Email Notification is returned as
undeliverable; (ii) any required Prize Claim Forms or Guest Forms are not
completed, signed and returned within the time frame specified in the Email
Notification; (iii) the potential winner fails to respond to the Winner
Notification or Email Notification as directed; (iv) Sponsor determines that
the potential winner did not Pass the background check, as determined solely
by Sponsor; or (v) the potential winner is determined to be ineligible or not
in compliance with these Official Rules, that potential winner may be
disqualified and the Prize will be forfeited and may be awarded to an
alternate winner, in Sponsor’s sole discretion. Sponsor is not obligated
to select and alternate winner, but if Sponsor chooses to do so, that
alternate potential winner will be notified as indicated above for the initial
selected potential winner, and will be required to respond to the
notifications within the time frames stated above, in order to be verified as
a winner. Unclaimed Prize (including where the selected winner is not
verified) may not be awarded. All details regarding booking of travel and
issuance of tickets for the Concert Experience must be made and finalized
within time frame specified by Sponsor. Released Parties (as defined below)
are not responsible for suspended or discontinued Internet, wireless, or
land-line phone service or a change in an entrant’s email, phone number
or mailing address which may result in a potential winner not receiving Winner
Notification or Email Notification or other Prize information

Each of the three guests the winner designates to participate in the Prize
with winner must be twenty-one (21) years of age or older as of September 1,
2022, and may be required to complete, sign and return a Liability/Publicity
Release and Consent to a Background Check within forty-eight (48) hours of
winner’s Prize acceptance and prior to ticketing. In the event of
noncompliance within any of these time periods, Prize will be forfeited and an
alternate potential winner may be selected in Sponsor’s sole discretion
(and time permitting). If any guest does not Pass their background check, they
will not be permitted to participate in the Prize as winner’s guest.

8. PRIZE: One (1) Prize is available to be awarded
consisting of four (4) multi-day VIP tickets (for winner and three eligible
guests) to attend the Rumbazo Festival (“Festival”) including the
Maluma concert at the Festival (“Concert”), with a premium
backstage experience including meeting Maluma. Tickets to Festival, Concert
seats, and backstage experience to meet Maluma shall be referred to herein
collectively as the “Concert Experience.” The Concert is scheduled
to occur on September 10, 2022 in Las Vegas, Nevada. Prize includes the
Concert Experience plus round-trip coach class airfare for winner and three
(3) guests from major airport nearest winner’s home, 4 days/3 nights
double-occupancy hotel accommodations in two rooms in or near Las Vegas,
Nevada, a $200 Uber gift card to use for transportation, and $1,600 in prepaid
reward to use for meals (the “Prize”). Approximate Retail Value
(“ARV”) of entire Prize package is $13,000.00. Exact travel date
and arrangements are subject to availability. If Concert date changes in
advance of travel, dates of trip may be altered; but if Concert date changes
after travel begins and Concert does not occur in the travel window, the
Concert Experience will not be awarded and nothing will be awarded in lieu
thereof, with winner and guests receiving all trip components except the
Concert Experience. Seating assignments to be determined by Sponsor, in
Sponsor’s sole discretion, and subject to availability and change. Any
expenses not specified herein (including transportation and food/beverages
beyond the value or scope of the gift card and vouchers) are solely
winner’s responsibility. Winner may be required to present a current and
valid credit card at time of hotel check in to cover any incidental expenses
or damages. Trip value calculated at times Rules were drafted, and actual
value may vary based on winner’s point of departure and travel
conditions/rates at time of booking and travel. Any difference between stated
ARV and actual value will not be awarded. Winner and guests must travel on the
same itinerary.

Prizes are non-transferable and no cash equivalent or substitution of Prize is
offered, except at the sole discretion of Sponsor. Other than as otherwise
addressed herein, if the Prize, or any portion thereof, cannot be awarded for
any reason, Sponsor reserves the right to substitute Prize with another prize
of equal or greater value. Prize winner will be solely responsible for all
federal, state and/or local taxes, and for any other fees or costs associated
with the Prize awarded, regardless of whether it, in whole or in part, is
used.

9. PUBLICITY: Acceptance of Prize offered constitutes
permission for Sponsor and those authorized by Sponsor to use winner’s
name, voice, biographical information, likeness and Photo for purposes of
advertising and promotion without further compensation in all media now known
or hereafter discovered worldwide and on the Internet without notice or review
or approval as permitted by law.

10. RELEASE: By accepting the Prize, winner agrees to
release and hold Anheuser-Busch, LLC, Administrator, Prize suppliers, and any
other parties associated with the execution, administration or fulfillment of
the Sweepstakes, along with each of their respective affiliates, subsidiaries,
employees, agents, representatives and contractors, harmless from all losses,
damages, rights, claims and actions of any kind under any theory of law
resulting from acceptance, possession or use of Prize (or any portion
thereof), including without limitation, personal injuries, death and property
damage.

11. GENERAL CONDITIONS: Entrant is responsible for
submitting a Photo which is either (a) owned by the Entrant and in which
Entrant is authorized to submit and grant Sponsor use as contemplated herein
without liability to any third party; or (b) copied and uploaded from
the www.michelobultra.com website (with entrant’s understanding that said Photo cannot be
used for any other purpose). Entrant will indemnify and hold harmless Released
Parties for any claims that arise out of the Photo if submitted pursuant to
11(a). Released parties are not responsible for lost, late, misdirected,
unintelligible, returned or undelivered entries, telephone calls, email, or
for lost, interrupted or unavailable satellite, network, server, Internet
Service Provider (ISP), website, or other connections availability,
accessibility or traffic congestion, miscommunications, failed computer,
network, telephone, satellite or cable hardware or software or lines, or
technical failure, or jumbled, scrambled, delayed or misdirected
transmissions, computer hardware or software malfunctions, failures or
difficulties, or other errors of any kind whether human, mechanical,
electronic or network. Persons who tamper with or abuse any aspect of this
Sweepstakes or Website, or act in violation of the Official Rules, or act in
any manner to threaten or abuse or harass any person, or violate any
Platform’s terms of service, as solely determined by the Sponsor or
Administrator, will be disqualified. Released Parties are not responsible for
any incorrect or inaccurate information whether by error, or caused by
tampering, hacking, or by any of the programming or equipment associated with
or used in this Sweepstakes, and assume no responsibility for any errors,
omission, deletion, interruption or delay in operation or transmission or
communication line failure, theft or destruction or unauthorized website or
platform access. Any use of robotic, macro, automatic, programmed or like
entry methods will void all such entries, and may subject that entrant to
disqualification. Released Parties are not responsible for injury or damage to
participant’s or any other person’s computer or property related to or
resulting from participating in this Sweepstakes. Should any portion of
Sweepstakes be, in the Sponsor’s or Administrator’s sole opinion,
compromised by virus, worms, bugs, unauthorized human intervention or other
causes which, in the sole opinion of the Sponsor, corrupt or impair
administration, security, fairness or proper play of this Sweepstakes, or
submission of entries, Sponsor and Administrator reserve the right at their
sole discretion to suspend, modify or terminate the Sweepstakes, and randomly
select the winner from valid entries received prior to events that result in
such action, or otherwise as may be deemed fair and equitable by the Sponsor.
All materials submitted in connection with an entry, verification or Prize
claim become the property of Anheuser-Busch, LLC and will not be returned.

SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY
FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE
LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS
SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH
NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR’S NEGLIGENCE, FRAUDULENT
OR RECKLESS ACT(S), OR INTENTIONAL MISCONDUCT.

12. DISPUTE RESOLUTION: You agree that any claim or
dispute at law or equity that has arisen or may arise relating in any way to
or arising out of the Sweepstakes or the Official Rules will be resolved in
accordance with the provisions set forth in this Dispute Resolution
section. PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR RIGHTS AND WILL HAVE A
SUBSTANTIAL IMPACT ON HOW CLAIMS YOU AND WE HAVE AGAINST EACH OTHER ARE
RESOLVED.

You agree that whenever you have a disagreement with Administrator or Sponsor
arising out of, connected to, or in any way related to the Sweepstakes or the
Official Rules, you will send a written notice to the Sponsor
(“Demand”). You agree that the requirements of this Dispute
Resolution section will apply even to disagreements that may have arisen
before “Notice Address”): Legal Department, Anheuser-Busch, LLC,
One Busch Place, St. Louis, MO 63118. You agree that you will not take any
legal action, including filing a lawsuit or demanding arbitration, until ten
(10) business days after you send a Demand. If the disagreement stated in the
Demand is not resolved to your satisfaction within 10 business days after it
is received, and you intend on taking legal action, you agree that you will
file a demand for arbitration with the American Arbitration Association (the
“Arbitrator”). THIS ARBITRATION PROVISION LIMITS THE ABILITY OF
YOU, ADMINISTRATOR, AND SPONSOR TO LITIGATE CLAIMS IN COURT AND YOU,
ADMINISTRATOR, AND SPONSOR EACH AGREE TO WAIVE YOUR RESPECTIVE RIGHTS TO A
JURY TRIAL OR A STATE OR FEDERAL JUDGE. YOU AGREE THAT YOU WILL NOT FILE ANY
LAWSUIT AGAINST ADMINISTRATOR OR SPONSOR IN ANY STATE OR FEDERAL COURT. For
any such filing of a demand for arbitration, you must effect proper service
under the rules of the Arbitrator and notice to the Notice Address may not be
sufficient. If, for any reason, the American Arbitration Association is unable
to conduct the arbitration, you may file your case with any national
arbitration company. The Arbitrator shall apply the AAA Consumer Arbitration
Rules effective September 1, 2014 (as may be amended) and as modified by the
agreement to arbitrate in this Dispute Resolution section. You agree that the
Arbitrator will have sole and exclusive jurisdiction over any dispute you have
with Administrator or Sponsor. The Federal Arbitration Act allows for the
enforcement of arbitration agreements and governs the interpretation and
enforcement of the agreement to arbitrate.

YOU AGREE THAT YOU WILL NOT FILE A CLASS ACTION OR COLLECTIVE ACTION AGAINST
ADMINISTRATOR OR SPONSOR, AND THAT YOU WILL NOT PARTICIPATE IN A CLASS ACTION
OR COLLECTIVE ACTION AGAINST THEM. YOU AGREE THAT YOU WILL NOT JOIN YOUR
CLAIMS TO THOSE OF ANY OTHER PERSON.

Notwithstanding any other provision in the Official Rules, if this class
action waiver is invalidated, then the agreement to arbitrate is null and
void, as though it were never entered into, and any arbitration dispute at
that time will be dismissed without prejudice and may be refiled in a court.
Under no circumstances do you, Administrator, or Sponsor agree to class or
collective procedures in arbitration or the joinder of claims in arbitration.
Administrator and Sponsor agree that we will submit all disputes with you to
arbitration before the Arbitrator. All issues and questions concerning the
construction, validity, interpretation and enforceability of these Official
Rules, or the rights and obligations of the entrant, Administrator, and
Sponsor in connection with the Sweepstakes, or any claim or dispute that has
arisen or may arise between you, Administrator and Sponsor, shall be governed
by, and construed in accordance with, the laws of the State of Missouri
without giving effect to any choice of law or conflict of law rules. The place
of arbitration shall be St. Louis, Missouri.

13. WINNER’S LIST: For a winner’s list
available once winner is verified, send an email to
budcentral@anheuser-busch.com and include “Michelob Ultra Pure Gold
Sweepstakes Maluma Winner’s List Request” in the subject line for
receipt by September 5, 2022.

MICHELOB ULTRA® COOLER GIVEAWAYOFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN.
A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
THE SWEEPSTAKES IS INTENDED FOR VIEWING IN THE FIFTY (50) UNITED STATES AND
DISTRICT OF COLUMBIA ONLY AND WILL BE GOVERNED BY UNITED STATES LAW. VOID
WHERE PROHIBITED.

1. ELIGIBILITY:

The “Michelob ULTRA Pure Gold Cooler Giveaway”
(“Sweepstakes”) is open to legal residents of the fifty (50)
United States and District of Columbia who are twenty-one (21) years of age or
older at the time of entry. Employees, contractors, directors, officers and
agents of Anheuser-Busch, LLC, its affiliates and subsidiaries, advertising
and Sweepstakes agencies, wholesale distributors, retail licensees, and all
other service agencies involved with the Sweepstakes, and members of their
immediate family (spouse, parent, child or sibling), are not eligible to enter
or win. The Sweepstakes is subject to all applicable federal, state and local
laws and regulations and is void where prohibited. Participation constitutes
entrant’s full and unconditional agreement to these Official Rules and
Sponsor’s decisions which are final and binding in all matters related
to this Sweepstakes. Winning a prize is contingent upon fulfilling all
requirements as set forth herein.

2. SWEEPSTAKES PERIOD:

Sweepstakes begins at 12:00:00 p.m. Eastern Daylight Time (“EDT”)
on June 22, 2022 and ends at 5:00:00 p.m. EDT on August 31, 2022
(“Sweepstakes Period”). Sponsor’s computer is the official
time keeping device for this Sweepstakes.

3. HOW TO ENTER:

Facebook: During the Sweepstakes Period, look for Sponsor’s Sweepstakes
post inviting followers to enter for a chance a prize. Click on
Sponsor’s Sweepstakes post and follow the instructions to submit your
email and the online entry form (“Entry”). You must be a
registered user of Facebook and follow Michelob ULTRA on Facebook in order to
enter the Sweepstakes via Facebook. Facebook registration is free and can be
obtained by logging on to www.facebook.com and following the online instructions to open an account.

Your settings must be set to “unprotected” and/or
“public” in order for your posts to be viewable by Sponsor and its
agents. Only posts that are viewable by Sponsor and its agents will be
considered an Entry.

All Entries must be received and recorded during the Sweepstakes Period. No
other forms of Entry are valid. See Appendix A for additional Entry Guidelines
& Prohibited Content. Entry must comply with these Official Rules. Sponsor
reserves the right, but not the obligation, to review any Entry for violation
of these Official Rules and may, at its sole discretion, reject, delete, or
otherwise exclude an Entry for any reason, including without limitation, if
the Entry contains any Prohibited Content (as defined in Appendix A) or any
other commentary or material which Sponsor, in its sole discretion deems
inappropriate.

4. SWEEPSTAKES DRAWING:

One (1) potential winner will be selected in a random drawing to be held on or
about August 18, 2022 from all eligible Entries received by Sponsor, whose
decisions are final in all matters relating to this Sweepstakes. Odds of
winning depend upon the number of eligible Entries received during the
Sweepstakes Period.

5. WINNER NOTIFICATION:

The prize will be awarded. Potential winner will be notified by email and will
be required to respond to the notification within forty-eight (48) hours
indicating whether they can accept the prize. If a potential winner does not
respond to the notification within the forty-eight (48) hour time period,
prize will be forfeited and an alternate potential winner will be randomly
selected. Any alternate potential winner selected will also be required to
respond to the notification within the time frame stated above.

Potential winner will be required to complete, sign and return an affidavit of
eligibility and liability and, unless prohibited by law, publicity release to
Sponsor or Sponsor’s representative within forty-eight (48) hours of
prize acceptance. Subject to verification of eligibility and compliance with
the terms of these Official Rules, including verification that the winner is
twenty-one (21) years of age or older, the potential winner will be declared
an official winner of the Sweepstakes. If Sponsor cannot verify that the
potential winner is twenty-one (21) years of age or older prior to winner
notification, then the potential winner will be disqualified and an alternate
potential winner will be randomly selected.

In the event of noncompliance within any stated time period, the prize will be
forfeited and an alternate potential winner will be randomly selected. Any
alternate potential winner selected will also be required to adhere to the
time periods described herein. Any prize notification or prize returned to the
Sponsor or its agencies as undeliverable will result in disqualification and
the awarding of that prize to an alternate potential winner.

Released Parties (as defined below) are not responsible for suspended or
discontinued Internet, wireless, or land-line phone service or a change in an
entrant’s email, phone number or mailing address which may result in a
potential winner not receiving initial prize notification or his/her prize
information.

6. PRIZE DETAILS:

Prize (1 total): Winner will receive one (1) Michelob ULTRA solar powered
cooler. Approximate Retail Value is $656.62. If winner cannot accept prize as
specified, prize will be forfeited and will be randomly awarded to an
alternate winner. Any difference between stated value and actual value will
not be awarded.

7. LIMITATIONS OF LIABILITY AND RELEASE:

Anheuser-Busch, LLC and each of their affiliates, subsidiaries, and agencies
(“Released Parties”) are not responsible for lost, late,
misdirected, unintelligible, returned or undelivered Entries, email, or for
lost, interrupted or unavailable satellite, network, server, Internet Service
Provider (ISP), Website, or other connections availability, accessibility or
traffic congestion, miscommunications, failed computer, network, telephone,
satellite or cable hardware or software or lines, or technical failure, or
jumbled, scrambled, delayed or misdirected transmissions, computer hardware or
software malfunctions, failures or difficulties, or other errors of any kind
whether human, mechanical, electronic or network. Persons who tamper with or
abuse any aspect of this Sweepstakes or Website, or act in violation of the
Official Rules, or act in any manner to threaten or abuse or harass any
person, or violate Sponsor’s terms of service, as solely determined by
the Sponsor, will be disqualified. Released Parties are not responsible for
any incorrect or inaccurate information whether caused by users, tampering,
hacking, or by any of the programming or equipment associated with or used in
this Sweepstakes, and assumes no responsibility for any errors, omission,
deletion, interruption or delay in operation or transmission or communication
line failure, theft or destruction or unauthorized Website access. Any use of
robotic, macro, automatic, programmed or like entry methods will void all such
Entries, and may subject that entrant to disqualification. Released Parties
are not responsible for injury or damage to entrants or any other
person’s computer or property related to or resulting from participating
in this Sweepstakes. Should any portion of Sweepstakes be, in the
Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized
human intervention or other causes which, in the sole opinion of the Sponsor,
corrupt or impair administration, security, fairness or proper play of this
Sweepstakes, or submission of Entries, Sponsor reserves the right at its sole
discretion to suspend, modify or terminate the Sweepstakes, and determine the
winners from valid, non-suspect Entries received prior to action taken, or
otherwise as may be deemed fair and equitable by the Sponsor. In the event of
a dispute regarding Entries received from multiple users having the same email
address or Facebook account, the authorized subscriber of the email address or
Facebook account used to enter will be deemed to be the entrant, and must
comply with these Official Rules. The authorized account subscriber is the
natural person who is assigned the email address or Facebook account by the
organization responsible for assigning the email address or Facebook account.
All materials submitted become the property of Anheuser-Busch, LLC and will
not be returned. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION
OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE
ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING
PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES
TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR NEGLIGENT, FRAUDULENT OR
RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.

Entrants agree (a) that Sponsor and its parent, subsidiary and affiliated
companies, and advertising and Sweepstakes agencies, and their respective
officers, directors, employees, wholesale distributors, representatives and
agents, will have no liability whatsoever for, and are released and shall be
held harmless by entrants against, any liability, for any injuries, losses or
damages of any kind, to persons, including death, or property, or rights of
publicity or privacy, defamation, copyright infringement or portrayal in a
false light resulting in whole or in part, directly or indirectly, from
acceptance, possession, misuse or use of the prize or participation in this
Sweepstakes or in any Sweepstakes-related activity, and (b) winner, by
acceptance of prize, except where legally prohibited, grants permission for
Sponsor (and agrees to confirm such agreement in writing) and those acting
pursuant to its authority to use his/her name, submitted biography, voice
and/or likeness and prize information, and/or Entry (and assign the Entry,
which may be altered, changed, modified, edited, used alone or with other
works, as solely determined by Sponsor) for advertising, trade and Sweepstakes
purposes without further compensation, at any times or time, in all media now
known or hereafter discovered worldwide and on the Internet without notice or
review or approval.

8. PUBLICITY AND COPYRIGHT LICENSE:

You grant Sponsor an exclusive, worldwide, perpetual, irrevocable,
unrestricted, royalty-free, sub-licensable and transferrable right and license
to exploit your Entry (including, without limitation, your name and likeness
and the names and likenesses of any and all persons in the Entry, and any
intellectual property rights (e.g. copyright, trademark, etc.) contained in
the Entry) in any media now or hereafter known, without any payment or other
consideration of any kind, or permission or notification, to you or any third
party, for any purpose, including, without limitation, your Entry and any
person’s property (physical, personal, intellectual property rights, and
indicia) contained therein. The foregoing grant includes, without limitation,
the right to reproduce, display, distribute, publicly perform, create
derivative works of, alter, amend, broadcast, edit, publish, use, merchandise,
license, sublicense, and adapt the Entry in any and all media now or hereafter
known, throughout the world, for any purpose, whether commercial in nature or
otherwise, including in contexts and circumstances that result in your Entry
being associated with a particular Sponsor or Sponsors. Accordingly, you
hereby waive any objection to, such use including without limitation,
distribution, reproduction, creation of derivative works of, public
performance, or display of your Entry, and any claim for compensation
whatsoever in connection therewith. Such waiver shall include any claim for
infringement of any so-called “Moral Right,” “Droit
Moral” or similar right or interest.

9. DISPUTE RESOLUTION:

All issues and questions concerning the construction, validity, interpretation
and enforceability of these Official Rules, or the rights and obligations of
the entrant and Sponsor in connection with the Sweepstakes, or any claim or
dispute that has arisen or may arise between you and Sponsor, shall be
governed by, and construed in accordance with, the laws of the State of
Missouri without giving effect to any choice of law or conflict of law rules.
The place of arbitration shall be St. Louis, Missouri.

10. PRIVACY POLICY:

See Sponsor’s privacy policy located at
https://www.michelobultra.com/privacy-policy.html.html (“Website”)
for details of Sponsor’s policy regarding the use of personal
information collected in connection with this Sweepstakes. If you are verified
as a prize winner, your first name, last initial, city and state will be
included in a publicly available winner’s list.

11. WINNER’S LIST:

For the name of the winner, send a direct message to the Michelob ULTRA
Facebook account and include “Michelob ULTRA Pure Gold Cooler Giveaway
Winner’s List Request” in the direct message for receipt by
October 18, 2022.

12. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.

This Sweepstakes is in no way sponsored, endorsed or administered by, or
associated with Facebook. Any questions, comments or complaints regarding this
Sweepstakes shall be directed to Sponsor and not to Facebook.

APPENDIX A

ENTRY GUIDELINES & PROHIBITED CONTENT

Entries must meet the following requirements:

· Entry cannot defame, misrepresent or contain disparaging remarks
about Sponsor or its products, or other people, products or companies or
communicate messages or images inconsistent with the positive images and/or
goodwill to which Sponsor wishes to associate.

· Sponsor shall have full right and power to copy, publish, broadcast,
display, distribute, use, edit, translate, alter, combine with other material,
reuse and adapt any or all portions of the Entry in any way and for any
purpose whatsoever, at any time, now or in the future, in any media now known
or hereafter devised throughout the World in any manner whatsoever and for any
purpose.

· Entry cannot (a) be sexually explicit or suggestive, violent or
derogatory of any ethnic, racial, gender, religious, professional or age
group, profane or pornographic, contain nudity or any materially dangerous
activity; (b) promote the excessive or irresponsible consumption of alcohol,
or promote illegal use of alcohol, drugs, tobacco, firearms/weapons (or the
use of any of the foregoing), any activities that may appear unsafe or
dangerous or any particular political agenda or message; (c) be obscene or
offensive, endorse any form of hate or hate group; (d) contain an image of
anyone under 21 years of age; (e) otherwise fail to comply with the Beer
Institute Advertising and Marketing Code as made publicly available at the
following online location:
http://www.beerinstitute.org/assets/uploads/general-upload/2015-Beer-Ad-Code-Brochure.pdf;
(f) contain trademarks, logos or trade dress owned by others, or advertise or
promote any brand or product of any kind (other than Michelob ULTRA Pure
Gold), without permission, or contain any personal identification, such as
license plate numbers, personal names, email addresses or street addresses;
(g) contain copyrighted materials owned by others without permission; (h)
contain materials embodying the names, likenesses or other indicia identifying
any person, living or dead, without permission; (i) refer to or depict any
names, logos or readily recognizable features of a retailer of alcohol
beverages (such as a grocery store, convenience store, restaurant, bar, or any
other retail location that sells alcohol beverages);or (j) depict, and cannot
itself be in, violation of any law.

· Each entrant warrants and represents that the Entry: (a) is his/her
original work, (b) has not been previously published; (c) has not received
previous awards; and (d) does not infringe upon the copyrights, trademarks,
rights of privacy, publicity or other intellectual property or other rights of
any person or entity;

· Any entrant whose Entry includes likenesses of third parties or
contains elements not owned by the entrant (such as, but not limited to,
depictions of persons, buildings, trademarks or logos) must be able to provide
legal releases for such use including Sponsor’s use of such Entry, in a
form satisfactory to Sponsor, upon request, prior to award of prize and/or
naming of entrant as a winner.

· Any Entry that, in the sole opinion of Sponsor, is not in accordance
with the guidelines as stated herein or on the Website or is deemed to be
inappropriate for publication is ineligible.

· Incomplete, illegible, deceptive or garbled Entries are not eligible.

· Any such entrant will indemnify and hold harmless, Sponsor from any
claims to the contrary.

All Entries are subject to Sponsor’s Digital Millennium Copyright Act
policy, as follows: Digital Millennium Copyright Act —Anheuser-Busch is committed to respecting and protecting the
legal rights of copyright owners. As such, Anheuser-Busch adheres to the
following notice and take down policy, in full compliance with Section
512(c)(3) of the DMCA (17 U.S.C. § 512 et seq.). If you
believe any of the Entries infringes upon your intellectual property rights,
please submit a notification alleging such infringement (hereafter a
“ DMCA Takedown Notice”). To be valid, a DMCA Takedown
Notice must (i) be provided to the Anheuser-Busch designated agent,
(“ Copyright Agent”), as set forth below, and (ii)
include the following:

· A physical or electronic signature of a person authorized to act on
behalf of the owner of an exclusive right that is allegedly infringed;

· Identification of the copyrighted work claimed to have been
infringed, or, if multiple copyrighted works at a single online site are
covered by a single notification, a representative list of such works;

· Identification of the material claimed to be infringing or to be the
subject of infringing activity and that is to be removed or access disabled
and information reasonably sufficient to permit the service provider to locate
the material;

· Information reasonably sufficient to permit the service provider to
contact you, such as an address, telephone number, and, if available, an
electronic mail;

· A statement that you have a good faith belief that use of the
material in the manner complained of is not authorized by the copyright owner,
its agent, or the law; and,

· A statement that, under penalty of perjury, the information in the
notification is accurate and you are authorized to act on behalf of the owner
of the exclusive right that is allegedly infringed.

Anheuser-Busch’s Copyright Agent to receive DMCA Takedown Notices is:
email: trademarks@anheuser-busch.com . For clarity, only DMCA Takedown Notices should go to the Copyright Agent;
any other feedback, comments, online purchases or other communications should
be directed to the applicable customer service links posted on the Website.
You acknowledge that in order for Anheuser-Busch to be authorized to takedown
any Content, your DMCA Takedown Notice must comply with all of the
requirements of this Section.

By submitting an Entry, you agree that your Entry is gratuitous and made
without restriction, that it will not place Sponsor under any obligation
other than as stated in these Official Rules, that Sponsor is free to
publish or otherwise disclose the ideas contained in the Entry on a
non-confidential basis to anyone or otherwise use the ideas without any
additional compensation to you. You acknowledge that, by acceptance of your
Entry, Sponsor does do not waive any rights to use similar or related ideas
previously known to Sponsor or developed by its employees or obtained from
sources other than you.

By participating, you acknowledge that your Entry may be used in Sponsor’s
sole discretion. Entries are the views/opinions of the individual entrant and
do not reflect the views of the Sponsor in any manner. By entering, you
acknowledge that Sponsor has no obligation to use or post any Entry you
submit.

ULTRA PURE GOLD NATIONAL PARKS ADVENTUREOFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN.
A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
THE SWEEPSTAKES IS INTENDED FOR VIEWING IN THE FIFTY (50) UNITED STATES AND
DISCRTICT OF COLUMBIA ONLY AND WILL BE GOVERNED BY UNITED STATES LAW. VOID
WHERE PROHIBITED.

1. ELIGIBILITY:

The “ULTRA Pure Gold National Parks Adventure”
(“Sweepstakes”) is open to legal residents of the fifty (50)
United States and District of Columbia who are twenty-one (21) years of age or
older at the time of entry. Employees, contractors, directors, officers and
agents of Anheuser-Busch, LLC, its affiliates and subsidiaries, advertising
and promotion agencies, wholesale distributors, retail licensees, and all
other service agencies involved with the Sweepstakes, and members of their
immediate family (spouse, parent, child or sibling) are not eligible to enter
or win. The Sweepstakes is subject to all applicable federal, state and local
laws and regulations and is void where prohibited. Participation constitutes
entrant’s full and unconditional agreement to these Official Rules and
Sponsor’s decisions which are final and binding in all matters related
to this Sweepstakes. Winning a prize is contingent upon fulfilling all
requirements as set forth herein.

2. SWEEPSTAKES PERIOD:

Sweepstakes begins at 12:00:00 a.m. Eastern Daylight Time (“EDT”)
on June 1, 2022 and ends at 11:59:59 p.m. EDT on August 30, 2022
(“Sweepstakes Period”). Sponsor’s computer is the official
time keeping device for this Sweepstakes.

3. HOW TO ENTER:

(a) Instagram: During the Sweepstakes Period, post in your feed and tell us
what National Park is on your bucket list and include the hashtags
#ULTRAPureGold and #Sweepstakes (“Entry”). You must be a
registered user of Instagram and follow Michelob ULTRA on Instagram in order
to enter the Sweepstakes via Instagram. Instagram registration is free and can
be obtained by logging on to www.instagam.com and following the online instructions to open an account.

(b) Twitter: During the Sweepstakes Period, tweet and tell us what National
Park is on your bucket list and include the hashtags #ULTRAPureGold and
#Sweepstakes (also “Entry”). You must be a registered user of
Twitter and follow @MichelobULTRA on
Twitter in order to enter this Sweepstakes via Twitter.
Twitter registration is free and can be obtained by logging on to www.Twitter.com and following the online instructions to open an account.

For all Entries :

4. SWEEPSTAKES DRAWING:

One (1) potential winner will be selected in a random drawing to be held on or
about August 31, 2022 from among all eligible Entries received by Sponsor,
whose decisions are final in all matters relating to this Sweepstakes drawing.
Odds of winning depend on the number of eligible Entries received during the
Sweepstakes Period.

5. WINNER NOTIFICATION:

Potential winner will be notified via direct message on Instagram or Twitter
and will be required to respond to the notification within forty-eight (48)
hours indicating whether he/she can accept the prize. If a potential winner
does not respond to the notification within the forty-eight (48) hour time
period, prize will be forfeited and an alternate potential winner will be
selected. Any alternate potential winner selected will also be required to
respond to the notification within the time frame stated above.

Potential winner will be required to complete, sign and return an affidavit of
eligibility and liability and, unless prohibited by law, publicity release to
Sponsor or Sponsor’s representative within forty-eight (48) hours of
prize acceptance. Subject to verification of eligibility and compliance with
the terms of these Official Rules, including verification that the winner is
twenty-one (21) years of age or older, the potential winner will be declared
the official winner of the Sweepstakes. If Sponsor cannot verify that the
potential winner is twenty-one (21) years of age or older prior to winner
notification, then the potential winner will be disqualified and an alternate
potential winner will be selected.

In the event of noncompliance within any stated time period, the prize will be
forfeited and an alternate potential winner will be selected. Any alternate
potential winner selected will also be required to adhere to the time periods
described herein. Any prize notification or prize returned to the Sponsor or
its agencies as undeliverable will result in disqualification and the awarding
of that prize to an alternate potential winner.

6. PRIZE DETAILS:

Prize (1 total): Winner will receive one (1) annual pass to a National Park
located in the fifty (50) United States and one (1) $2,000.00 travel and gear
credit to the National Park. Exact prize to be determined by Sponsor, in
Sponsor’s sole discretion, and subject to availability and change.
“Terms and Conditions” received with travel and gear credit apply.
If winner cannot accept the prize as specified, the prize will be forfeited
and an alternate winner will be randomly selected. Approximate Retail Value is
$2,080.00. Any difference between stated value and actual value will not be
awarded.

Prizes are non-transferable and no cash equivalent or substitution of prize is
offered, except at the sole discretion of Sponsor. If a prize, or any portion
thereof, cannot be awarded for any reason, Sponsor reserves the right to
substitute prize with another prize of equal or greater value. Prize winner
will be solely responsible for all federal, state and/or local taxes, and for
any other fees or costs associated with the prizes they receive, regardless of
whether it, in whole or in part, is used.

If Sponsor so elects, potential winner may be required to submit to a
confidential background check. Such background check may include (but is not
limited to) investigation of criminal, sexual offenses, or other arrest or
conviction record, and any other factor deemed relevant by the Sponsor to help
ensure that the potential winner will not bring the Sponsor into public
disrepute, contempt, scandal or ridicule or reflect unfavorably on the
Sponsor. If requested, the potential winner agrees to sign waiver forms
authorizing the release of personal and background information. In the event
of noncompliance, prize will be forfeited and will be randomly awarded to an
alternate winner.

7. LIMITATIONS OF LIABILITY AND RELEASE:

Anheuser-Busch, LLC and each of their respective affiliates, subsidiaries, and
agencies (collectively the “Released Parties”) are not responsible
for lost, late, misdirected, unintelligible, returned or undelivered entries,
telephone calls, text messages, email, or for lost, interrupted or unavailable
satellite, network, server, Internet Service Provider (ISP), Website, or other
connections availability, accessibility or traffic congestion,
miscommunications, failed computer, network, telephone, satellite or cable
hardware or software or lines, or technical failure, or jumbled, scrambled,
delayed or misdirected transmissions, computer hardware or software
malfunctions, failures or difficulties, or other errors of any kind whether
human, mechanical, electronic or network. Persons who tamper with or abuse any
aspect of this Sweepstakes or Website, or act in violation of the Official
Rules, or act in any manner to threaten or abuse or harass any person, or
violate Website’s terms of service, as solely determined by Sponsor,
will be disqualified. Release Parties are not responsible for any incorrect or
inaccurate information whether caused by Website users, tampering, hacking, or
by any of the programming or equipment associated with or used in this
Sweepstakes, and assumes no responsibility for any errors, omission, deletion,
interruption or delay in operation or transmission or communication line
failure, theft or destruction or unauthorized website access. Any use of
robotic, macro, automatic, programmed or like entry methods will void all such
entries, and may subject that entrant to disqualification. Released Parties
are not responsible for injury or damage to participant’s or any other
person’s computer or property related to or resulting from participating
in this Sweepstakes. Should any portion of Sweepstakes be, in the
Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized
human intervention or other causes which, in the sole opinion of the Sponsor,
corrupt or impair administration, security, fairness or proper play of this
Sweepstakes, or submission of entries, Sponsor reserves the right at their
sole discretion to suspend, modify or terminate the Sweepstakes, and randomly
select the winner from valid entries received prior to action taken, or
otherwise as may be deemed fair and equitable by the Sponsor. In the event of
a dispute regarding the identity of an entrant, the authorized subscriber of
the email address or Twitter account used to enter will be deemed to be the
entrant, and must comply with these rules. The authorized account subscriber
is the natural person who is assigned the email address or Twitter account by
the ISP or other organization responsible for assigning the email address or
Twitter account. All materials submitted become the property of
Anheuser-Busch, LLC and will not be returned. SOME JURISDICTIONS DO NOT ALLOW
THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR
OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY
TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW
JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF
SPONSOR OR ADMINISTRATOR’S NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR
INTENTIONAL MISCONDUCT.

8. PUBLICITY AND COPYRIGHT LICENSE:

9. DISPUTE RESOLUTION:

10. PRIVACY POLICY:

See Sponsor’s privacy policy located at https://www.michelobultra.com/privacy-policy.html (“Website”) for details of Sponsor’s policy regarding the
use of personal information collected in connection with this Sweepstakes. If
you are verified as the prize winner, your first name, last initial, city and
state will be included in a publicly-available winner’s list.

11. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.

12. WINNER’S LIST:

For the name of the winner, send a direct message to the Michelob ULTRA
Instagram or Twitter account and include “ULTRA Pure Gold National Parks
Adventure Winner’s List Request” in the direct message for receipt
by October 31, 2022.

Ó 2022 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO

This Sweepstakes is in no way sponsored, endorsed or administered by, or
associated with Instagram or Twitter. Any questions, comments or complaints
regarding this Sweepstakes shall be directed to Sponsor and not to Instagram
or Twitter.

APPENDIX A

ENTRY GUIDELINES & PROHIBITED CONTENT
Entries must meet the following requirements:

· Entry cannot (a) be sexually explicit or suggestive, violent or
derogatory of any ethnic, racial, gender, religious, professional or age
group, profane or pornographic, contain nudity or any materially dangerous
activity; (b) promote the excessive or irresponsible consumption of alcohol,
or promote illegal use of alcohol, drugs, tobacco, firearms/weapons (or the
use of any of the foregoing), any activities that may appear unsafe or
dangerous or any particular political agenda or message; (c) be obscene or
offensive, endorse any form of hate or hate group; (d) contain an image of
anyone under 21 years of age; (e) otherwise fail to comply with the Beer
Institute Advertising and Marketing Code as made publicly available at the
following online location:
http://www.beerinstitute.org/assets/uploads/general-upload/2015-Beer-Ad-Code-Brochure.pdf;
(f) contain trademarks, logos or trade dress owned by others, or advertise or
promote any brand or product of any kind (other than Michelob ULTRA beer),
without permission, or contain any personal identification, such as license
plate numbers, personal names, email addresses or street addresses; (g)
contain copyrighted materials owned by others without permission; (h) contain
materials embodying the names, likenesses or other indicia identifying any
person, living or dead, without permission; (i) refer to or depict any names,
logos or readily recognizable features of a retailer of alcohol beverages
(such as a grocery store, convenience store, restaurant, bar, or any other
retail location that sells alcohol beverages);or (j) depict, and cannot itself
be in, violation of any law.

· Each entrant warrants and represents that the Entry: (a) is his/her
original work, published; (b) has not received previous awards; and (c) does
not infringe upon the copyrights, trademarks, rights of privacy, publicity or
other intellectual property or other rights of any person or entity;

· Any Entry that, in the sole opinion of Sponsor, is not in accordance
with the guidelines as stated herein or on the Website, or is deemed to be
inappropriate for publication is ineligible.

· Incomplete, illegible, deceptive or garbled Entries are not eligible.

· Any such entrant will indemnify and hold harmless, Sponsor from any
claims to the contrary.

· All Entries are subject to Sponsor’s Digital Millennium
Copyright Act policy, as follows: Digital Millennium Copyright
Act—Anheuser-Busch is committed to respecting and protecting the legal
rights of copyright owners. As such, Anheuser-Busch adheres to the following
notice and take down policy, in full compliance with Section 512(c)(3) of the
DMCA (17 U.S.C. § 512 et seq.). If you believe any of the
Entries infringes upon your intellectual property rights, please submit a
notification alleging such infringement (hereafter a “DMCA Takedown Notice”). To be valid, a DMCA Takedown Notice must (i) be provided to the
Anheuser-Busch designated agent, (“Copyright Agent”), as
set forth below, and (ii) include the following:

· A physical or electronic signature of a person authorized to act on
behalf of the owner of an exclusive right that is allegedly infringed;

· Information reasonably sufficient to permit the service provider to
contact you, such as an address, telephone number, and, if available, an
electronic mail;

· A statement that you have a good faith belief that use of the
material in the manner complained of is not authorized by the copyright owner,
its agent, or the law; and,

· A statement that, under penalty of perjury, the information in the
notification is accurate and you are authorized to act on behalf of the owner
of the exclusive right that is allegedly infringed.

ULTRA X TINKER CHAMPIONSHIP BOTTLEOFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN.
A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
THE SWEEPSTAKES IS INTENDED FOR VIEWING IN THE FIFTY (50) UNITED STATES AND
DISTRICT OF COLUMBIA ONLY AND WILL BE GOVERNED BY UNITED STATES LAW. VOID
WHERE PROHIBITED.

1. ELIGIBILITY:

The “ULTRA x Tinker Championship Bottle”
(“Sweepstakes”) is open to legal residents of the fifty (50)
United States and District of Columbia who are twenty-one (21) years of age or
older at the time of entry. Employees, contractors, directors, officers and
agents of Anheuser-Busch, LLC, its affiliates and subsidiaries, advertising
and promotion agencies, wholesale distributors, retail licensees, all other
service or governmental agencies the NBA Entities (as defined below) and their
employees involved with the Sweepstakes, and members of their immediate
families (spouse, parent, child or sibling) are not eligible to enter or win.
The Sweepstakes is subject to all applicable federal, state, and local laws
and regulations and is void where prohibited. Participation constitutes
entrant’s full and unconditional agreement to these Official Rules and
Sponsor’s decisions which are final and binding in all matters related
to this Sweepstakes. Winning a prize is contingent upon fulfilling all
requirements as set forth herein.

2. SWEEPSTAKES PERIOD:

Sweepstakes begins at 12:00:00 a.m. Eastern Daylight Time (“EDT”)
on May 21, 2022 and ends at 11:59:59 p.m. EDT on June 19, 2022
(“Sweepstakes Period”). Sponsor’s computer is the official
time keeping device for this Sweepstakes.

3. HOW TO ENTER:

(a) Internet: Visit michelobultra.com/cityunboxing (“Website”) and
follow the online instructions to complete and submit an online entry
(“Entry”).

Automated Entries are prohibited and any use of automated devices will cause
disqualification. Entrants may not enter with multiple email addresses nor use
any other device or artifice to enter multiple times or as multiple entrants.
Any entrant who attempts to enter with multiple email addresses under multiple
identities or uses any device or artifice to register multiple times will be
disqualified and forfeits all prizes won, in Sponsor’s sole discretion.
Multiple entrants are not permitted to share the same email address. Should
multiple users of the same email account enter the Sweepstakes and a dispute
thereafter arise regarding the identity of the entrant, the authorized account
holder of said email account at the time of entry will be considered an
entrant and must comply with these Official Rules. The authorized account
subscriber is the natural person who is assigned the email address by the ISP
or other organization responsible for assigning email addresses. Potential
winner may be required to show proof of being the authorized account
subscriber.

(b) QR Code: Use your smart phone or other web-enabled device with data plan
to scan the Sweepstakes quick response (“QR”) code featured on
signs or promotional materials at participating stores with the QR read
application already installed on your phone. You will be directed to a mobile
Web page at michelobultra.com/cityunboxing (also a “Website”)
where you may complete and submit an entry (also an “Entry”).
Proof of scanning QR codes does not constitute proof of completion or
submission of an entry.

To scan a QR code, participants must have a smart phone or other web-enabled
device with a camera feature and/or QR scanner application and may incur
message or data charges from their wireless service provider for each message
sent and received. If you do not have a QR reader already installed on your
phone, type ‘QR reader’ in your mobile device’s application
store search field to find available QR readers for your smart phone or other
web-enabled device. You will receive a response which will contain a link to
download a QR reader for your specific device. Check with your wireless
service provider for details on these and other applicable charges.
Participants are solely responsible for any such wireless charges. Not all
wireless carriers participate.

For all Entries: All Entries must be received and recorded during the
Sweepstakes Period. No other forms of Entry are valid.

4. SWEEPSTAKES DRAWING:

Seventy-five (75) potential winners will be selected in a random drawing to be
held on or about June 20, 2022, from among all eligible Entries received by
Administrator, whose decisions are final in all matters relating to this
Sweepstakes. Odds of winning depend on the number of eligible Entries received
during the Sweepstakes Period.

5. WINNER NOTIFICATION:

All prizes will be awarded. Potential winners will be notified by email or
phone call and will be required to respond to the notification within
forty-eight (48) hours indicating whether they can accept the prize. If a
potential winner does not respond to the notification within the forty-eight
(48) hour time period, prize will be forfeited and an alternate potential
winner will be randomly selected. Any alternate potential winner selected will
also be required to respond to the notification within the time frame stated
above.

Potential winners may be required to complete, sign, and return an affidavit
of eligibility and liability and, unless prohibited by law, publicity release
to Sponsor or Sponsor’s representative within three (3) days of prize
acceptance. Subject to verification of eligibility and compliance with the
terms of these Official Rules, including verification that the winner is
twenty-one (21) years of age or older, the potential winner will be declared
an official winner of the Sweepstakes. If Sponsor cannot verify that the
potential winner is twenty-one (21) years of age or older prior to winner
notification, the potential winner will be disqualified and an alternate
potential winner will be randomly selected.

6. PRIZE DETAILS:

Prize (75 total): Each winner will receive one (1) special-edition Michelob
ULTRA NBA Championship bottle designed by Tinker Hatfield and one (1) NFT. The
bottle is empty and does not contain alcohol. Alcohol beverages are not part
of the prize. Approximate Retail Value (“ARV”) is $65.00. If
winner cannot accept the prize as specified, prize will be forfeited and will
be randomly awarded to an alternate winner. Total ARV of all prizes is
$4,875.00. Any difference between stated value and actual value will not be
awarded.

Limit one (1) prize per person. Prizes are non-transferable and no cash
equivalent or substitution of prize is offered, except at the sole discretion
of Sponsor. If a prize or any portion thereof cannot be awarded for any
reason, Sponsor reserves the right to substitute prize with another prize of
equal or greater value. Prize winner will be solely responsible for all
federal, state and/or local taxes, and for any other fees or costs associated
with the prizes they receive, regardless of whether it, in whole or in part,
is used.

If Sponsor so elects, potential winner may be required to submit to a
confidential background check. Such background check may include (but is not
limited to) investigation of criminal, sexual offenses, or other arrest or
conviction record, and any other factor deemed relevant by the Sponsor to help
ensure that potential winner will not bring the Sponsor or the NBA Entities
(as defined below) into public disrepute, contempt, scandal or ridicule or
reflect unfavorably on the Sponsor and the NBA Entities (as defined below). If
requested, potential winner agrees to sign waiver forms authorizing the
release of personal and background information. In the event of noncompliance,
to be determined at the sole discretion of Sponsor, prize will be forfeited
and will be awarded to an alternate winner.

7. PUBLICITY :

Acceptance of prize offered constitutes permission for Sponsor and the NBA
Entities (as defined below) to use winner’s name, voice, biographical
information and/or likeness for purposes of advertising and promotion without
further compensation in all media now known or hereafter discovered worldwide
and on the Internet without notice or review or approval as permitted by law.

8. RELEASE :

By accepting a prize, winner agrees to release and hold Anheuser-Busch, LLC
and the NBA Entities (as defined below) harmless from all losses, damages,
rights, claims and actions of any kind resulting from acceptance, possession
or use of any prize including, without limitation, personal injuries, death
and property damage.

9. GENERAL CONDITIONS :

Anheuser-Busch, LLC, the NBA properties, Inc. the National Basketball
Association (the “NBA”), and the NBA member teams (collectively,
the “NBA Entities”), (collectively the “Released
Parties”) are not responsible for lost, late, misdirected,
unintelligible, returned or undelivered Entries, telephone calls, text
messages, email, or for lost, interrupted or unavailable satellite, network,
server, Internet Service Provider (ISP), Website, or other connections
availability, accessibility or traffic congestion, miscommunications, failed
computer, network, telephone, satellite or cable hardware or software or
lines, or technical failure, or jumbled, scrambled, delayed or misdirected
transmissions, computer hardware or software malfunctions, failures or
difficulties, or other errors of any kind whether human, mechanical,
electronic or network. Persons who tamper with or abuse any aspect of this
Sweepstakes or Website, or act in violation of the Official Rules, or act in
any manner to threaten or abuse or harass any person, or violate
Website’s terms of service, as solely determined by the Sponsor will be
disqualified. Released Parties are not responsible for any incorrect or
inaccurate information whether caused by Website users, tampering, hacking, or
by any of the programming or equipment associated with or used in this
Sweepstakes, and assumes no responsibility for any errors, omission, deletion,
interruption or delay in operation or transmission or communication line
failure, theft or destruction or unauthorized website access. Any use of
robotic, macro, automatic, programmed or like entry methods will void all such
Entries, and may subject that entrant to disqualification. Released Parties
are not responsible for injury or damage to participant’s or any other
person’s computer, or property related to or resulting from
participating in this Sweepstakes. Should any portion of Sweepstakes be, in
the Sponsor’s sole opinion, compromised by virus, worms, bugs,
unauthorized human intervention or other causes which, in the sole opinion of
the Sponsor, corrupt or impair administration, security, fairness or proper
play of this Sweepstakes, or submission of Entries, Sponsor reserves the right
at their sole discretion to suspend, modify or terminate the Sweepstakes, and
randomly select the winner from valid Entries received prior to action taken,
or otherwise as may be deemed fair and equitable by the Sponsor. Text message
Entries will be deemed to have been submitted by the registered owner of the
wireless number used to enter. In the event of a dispute regarding the
identity of an online entrant, the authorized subscriber of the email account
used to enter will be deemed to be the entrant and must comply with these
rules. The authorized account subscriber is the natural person who is assigned
the email address by the ISP or other organization responsible for assigning
email addresses. All materials submitted become the property of
Anheuser-Busch, LLC and will not be returned. SOME JURISDICTIONS DO NOT ALLOW
THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR
OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY
TO YOU.

10. DISPUTE RESOLUTION :

11. PRIVACY POLICY :

See Sponsor’s privacy policy located at https://www.michelobultra.com/privacy-policy.html for details regarding the use of personal information collected in connection
with this Sweepstakes. If you are verified as a prize winner, your first name,
last initial, city and state will be included in a publicly available
winner’s list.

12. SPONSOR :

Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.

13. WINNER’S LIST:

For the names of the winners, send an email to budcentral@anheuser-busch.com and include “ULTRA x Tinker Championship Bottle Winner’s List
Request” in the subject line for receipt by August 20, 2022.

MICHELOB ULTRA® CADDY FOR BROOKS SWEEPSTAKES

OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN.
A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
THE SWEEPSTAKES IS INTENDED FOR VIEWING IN THE FIFTY (50) UNITED STATES AND
DISTRICT OF COLUMBIA ONLY AND WILL BE GOVERNED BY UNITED STATES LAW. VOID
WHERE PROHIBITED.

1. ELIGIBILITY:

The “Michelob Ultra Caddy for Brooks Sweepstakes”
(“Sweepstakes”) is open to legal residents of the fifty (50)
United States and District of Columbia who are twenty-one (21) years of age or
older at the time of entry. Employees, contractors, directors, officers and
agents of Anheuser-Busch, LLC, its affiliates and subsidiaries, advertising
and promotion agencies, wholesale distributors, retail licensees, all other
service or governmental agencies and their employees involved with the
Sweepstakes, and members of their immediate family (spouse, parent, child or
sibling) are not eligible to enter or win. The Sweepstakes is subject to all
applicable federal, state, and local laws and regulations and is void where
prohibited. Participation constitutes entrant’s full and unconditional
agreement to these Official Rules and Sponsor’s decisions which are
final and binding in all matters related to this Sweepstakes. Winning a prize
is contingent upon fulfilling all requirements as set forth herein.

2. SWEEPSTAKES PERIOD:

Sweepstakes begins at 9:00:00 a.m. Eastern Daylight Time (“EDT”)
on May 16, 2022 and ends at 5:00:00 p.m. EDT on September 30, 2022
(“Sweepstakes Period”). Sponsor’s computer is the official
time keeping device for this Sweepstakes.

3. HOW TO ENTER:

Internet: Visit MichelobULTRA.com/JoyInOne (“Website”) and follow
the online instructions to complete and submit an online entry
(“Entry”). All Entries must be received and recorded during the
Sweepstakes Period. No other forms of Entry are valid. Limit one (1) Entry per
person.

4. SWEEPSTAKES DRAWING:

One (1) potential winner will be selected in a random drawing to be held on or
about October 1, 2022 from among all eligible Entries received by Sponsor,
whose decisions are final in all matters relating to this Sweepstakes. Odds of
winning depend on the number of eligible Entries received during the
Sweepstakes Period.

5. WINNER NOTIFICATION:

The prize will be awarded (time permitting). Potential winner will be notified
via email or phone and will be required to respond to the notification within
forty-eight 48) hours indicating whether they can accept the prize. If a
potential winner does not respond to the notification within the forty-eight
48) hours hour time period, prize will be forfeited and an alternate potential
winner will be randomly selected (time permitting) Any alternate potential
winner selected will also be required to respond to the notification within
the time frame stated above.

Potential winner may be required to complete, sign, and return an affidavit of
eligibility and liability and, unless prohibited by law, publicity release to
Sponsor or Sponsor’s representative within forty-eight 48) hours hours
of prize acceptance. Potential winner will be required to complete, sign, and
return an affidavit of eligibility and liability and, unless prohibited by
law, publicity release to Sponsor or Sponsor’s representative within
forty-eight 48) hours hours of winner’s prize acceptance. Subject to
verification of eligibility and compliance with the terms of these Official
Rules, including verification that the winner is twenty-one (21) years of age
or older, the potential winner will be declared an official winner of the
Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one
(21) years of age or older prior to winner notification, then the potential
winner will be disqualified and an alternate potential winner will be randomly
selected (time permitting).

Winner’s guest must be twenty-one (21) years of age or older as of the
end date of the Sweepstakes and will be required to complete, sign, and return
a liability and publicity release within forty-eight 48) hours of
winner’s prize acceptance. Winner’s guests will be required to
complete, sign, and return a Release of Liability, Voluntary Assumption of
Risk, and Indemnity Agreement to Sponsor or Sponsor’s representatives
within forty-eight 48) hours days of winner’s prize acceptance.

In the event of noncompliance within any stated time period, the prize will be
forfeited and an alternate potential winner will be randomly selected (time
permitting). Any alternate potential winner selected will also be required to
adhere to the time periods described herein. Any prize notification or prize
returned to the Sponsor or its agencies as undeliverable will result in
disqualification and the awarding of that prize to an alternate potential
winner (time permitting).

6. PRIZE DETAILS:

Prize (1 total): Winner will receive the opportunity to be an Honorary
Observer during one (1) round of golf played by Brooks Koepka during 2022
(date and location to be determined by Sponsor, in Sponsor’s sole
discretion) (“Event”). Winner will receive the opportunity to
attend a “Meet-and-Greet” with Brooks Koepka during the Event
(subject to availability). Winner will receive two (2) tickets to a 2023 PGA
Tournament (“PGA Tournament”); roundtrip coach air transportation
from major airport nearest winner’s residence) to the PGA Tournament;
double occupancy accommodations for two (2) consecutive nights at the PGA
Tournament; and, four (4) tickets to one (1) of Michelob ULTRA’s
sponsored TPC Golf Courses (winner and guest may bring their own golf clubs or
use rental clubs available at the golf course locations). Winner and one (1)
guest must be able to travel on the same itinerary and on the dates specified
by Sponsor or prize will be forfeited and an alternate winner selected (time
permitting). Winner and guest must comply with all travel requirements, which
may include, without limitation, presenting necessary identification
(including a driver’s license) at the time of travel. Flight schedules
are subject to change without notice. Sponsor is not liable for any missed
events or opportunities or expenses incurred as a consequence of flight
cancellation/delay or ground transportation delay. Any costs incurred due to
changes to the original itinerary are solely the winner’s
responsibility. Winner may be required to provide a credit card at time of
hotel check-in. Travel and accommodations are at the Sponsor’s
discretion and subject to availability and change. Ground transportation,
meals, gratuities, and all other expenses not specified herein are solely the
responsibility of the winner. If winner cannot accept the prize as specified,
prize will be forfeited and will be awarded to an alternate winner (time
permitting). Approximate Retail Value is $800.00. Actual value depends on
city/day/time of departure. Any difference between stated value and actual
value will not be awarded.

If Sponsor so elects, potential winner and one (1) guest may be required to
submit to a confidential background check. Such background check may include
(but is not limited to) investigation of criminal, sexual offenses, or other
arrest or conviction record, and any other factor deemed relevant by the
Sponsor to help ensure that potential winner and one (1) guest will not bring
the Sponsor into public disrepute, contempt, scandal or ridicule or reflect
unfavorably on the Sponsor. If requested, potential winner and one (1) guest
agree to sign waiver forms authorizing the release of personal and background
information. In the event of noncompliance, to be determined at the sole
discretion of Sponsor, prize will be forfeited and will be awarded to an
alternate winner (time permitting).

7. PUBLICITY :

Acceptance of prize offered constitutes permission for Sponsor to use
winner’s name, voice, biographical information and/or likeness for
purposes of advertising and promotion without further compensation in all
media now known or hereafter discovered worldwide and on the Internet without
notice or review or approval as permitted by law.

8. RELEASE :

By accepting a prize, winner agrees to release and hold Anheuser-Busch, LLC
harmless from all losses, damages, rights, claims and actions of any kind
resulting from acceptance, possession or use of any prize including, without
limitation, personal injuries, death and property damage.

9. GENERAL CONDITIONS :

Anheuser-Busch, LLC and each of their respective affiliates, subsidiaries, and
agencies (collectively the “Released Parties”) are not responsible
for lost, late, misdirected, unintelligible, returned or undelivered Entries,
telephone calls, text messages, email, or for lost, interrupted or unavailable
satellite, network, server, Internet Service Provider (ISP), Website, or other
connections availability, accessibility or traffic congestion,
miscommunications, failed computer, network, telephone, satellite or cable
hardware or software or lines, or technical failure, or jumbled, scrambled,
delayed or misdirected transmissions, computer hardware or software
malfunctions, failures or difficulties, or other errors of any kind whether
human, mechanical, electronic or network. Persons who tamper with or abuse any
aspect of this Sweepstakes or Website, or act in violation of the Official
Rules, or act in any manner to threaten or abuse or harass any person, or
violate Website’s terms of service, as solely determined by the Sponsor,
will be disqualified. Released Parties are not responsible for any incorrect
or inaccurate information whether caused by Website users, tampering, hacking,
or by any of the programming or equipment associated with or used in this
Sweepstakes, and assumes no responsibility for any errors, omission, deletion,
interruption or delay in operation or transmission or communication line
failure, theft or destruction or unauthorized website access. Any use of
robotic, macro, automatic, programmed or like entry methods will void all such
Entries, and may subject that entrant to disqualification. Released Parties
are not responsible for injury or damage to participant’s or any other
person’s computer, or property related to or resulting from
participating in this Sweepstakes. Should any portion of Sweepstakes be, in
the Sponsor’s sole opinion, compromised by virus, worms, bugs,
unauthorized human intervention or other causes which, in the sole opinion of
the Sponsor, corrupt or impair administration, security, fairness or proper
play of this Sweepstakes, or submission of Entries, Sponsor reserves the right
at their sole discretion to suspend, modify or terminate the Sweepstakes, and
randomly select the winner from valid Entries received prior to action taken,
or otherwise as may be deemed fair and equitable by the Sponsor. Text message
Entries will be deemed to have been submitted by the registered owner of the
wireless number used to enter. In the event of a dispute regarding the
identity of an online entrant, the authorized subscriber of the email account
used to enter will be deemed to be the entrant and must comply with these
rules. The authorized account subscriber is the natural person who is assigned
the email address by the ISP or other organization responsible for assigning
email addresses. All materials submitted become the property of
Anheuser-Busch, LLC and will not be returned. SOME JURISDICTIONS DO NOT ALLOW
THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR
OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY
TO YOU.

10. DISPUTE RESOLUTION :

All issues and questions concerning the construction, validity, interpretation
and enforceability of these Official Rules, or the rights and obligations of
the entrant, and Sponsor in connection with the Sweepstakes, or any claim or
dispute that has arisen or may arise between you and Sponsor, shall be
governed by, and construed in accordance with, the laws of the State of
Missouri without giving effect to any choice of law or conflict of law rules.
The place of arbitration shall be St. Louis, Missouri.

11. PRIVACY POLICY :

12. SPONSOR :

Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.

13. WINNER’S LIST:

For the name of the Grand Prize winner, email info@roundisnow.com with the subject, “Michelob Ultra Caddy for Brooks Sweepstakes
Winners List Request” by October 6, 2022.

MICHELOB ULTRA® MAJOR MONDAY SWEEPSTAKES

OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN.
A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
THE SWEEPSTAKES IS INTENDED FOR VIEWING IN THE FIFTY (50) UNITED STATES AND
DISTRICT OF COLUMBIA ONLY AND WILL BE GOVERNED BY UNITED STATES LAW. VOID
WHERE PROHIBITED.

1. ELIGIBILITY:

The “Michelob Major Monday Sweepstakes”
(“Sweepstakes”) is open to legal residents of the fifty (50)
United States and District of Columbia who are twenty-one (21) years of age or
older at the time of entry. Employees, contractors, directors, officers and
agents of Anheuser-Busch, LLC, its affiliates and subsidiaries; advertising
and promotion agencies, wholesale distributors, retail licensees, and all
other service agencies involved with the Sweepstakes, the Professional Golfers
Association (“PGA”) and members of their immediate family (spouse,
parent, child or sibling), and members of their immediate family (spouse,
parent, child or sibling), are not eligible to enter or win. The Sweepstakes
is subject to all applicable federal, state and local laws and regulations and
is void where prohibited. Participation constitutes entrant’s full and
unconditional agreement to these Official Rules and Sponsor’s and
Administrator’s decisions which are final and binding in all matters
related to this Sweepstakes. Winning a prize is contingent upon fulfilling all
requirements as set forth herein.

2. SWEEPSTAKES PERIOD:

Sweepstakes begins at 12:00:00 p.m. Eastern Daylight Time (“EDT”)
on April 11, 2022 and ends at 11:59:59 p.m. EDT on May 1, 2022
(“Sweepstakes Period”). Sponsor’s computer is the official
time keeping device for this Sweepstakes.

3. HOW TO ENTER:

Internet: Visit
MichelobULTRA.com/PGAChampSweeps (“Website”) during
the Sweepstakes Period and follow the online instructions to complete and
submit an online entry (“Entry”).

Automated Entries are prohibited and any use of automated devices will cause
disqualification. Entrants may not enter with multiple email addresses, nor
use any other device or artifice, to enter multiple times or as multiple
entrants. Any entrant who attempts to enter with multiple email addresses
under multiple identities, or uses any device or artifice to register multiple
times, will be disqualified and forfeits all prizes won, in Sponsor’s
sole discretion. Multiple entrants are not permitted to share the same email
address. Should multiple users of the same email account enter the Sweepstakes
and a dispute thereafter arise regarding the identity of the entrant, the
authorized account holder of said email account at the time of entry will be
considered an entrant, and must comply with these Official Rules. The
authorized account subscriber is the natural person who is assigned the email
address by the ISP or other organization responsible for assigning email
addresses. Potential winner may be required to show proof of being the
authorized account subscriber.

All Entries must be received and recorded during the Sweepstakes Period. No
other forms of Entry are valid.

4. SWEEPSTAKES DRAWING:

One (1) potential winner will be selected in a random drawing to be held on or
about May 2, 2022 from among all eligible Entries received by Sponsor, whose
decisions are final in all matters relating to this Sweepstakes. Odds of
winning depend on the number of eligible Entries received during the
Sweepstakes Period.

5. WINNER NOTIFICATION:

The prize will be awarded (time permitting). Potential winner will be notified
by email or phone call and will be required to respond to the notification
within forty-eight (48) hours indicating whether they can accept the prize. If
a potential winner does not respond to the notification within the forty-eight
(48) hour time period, prize will be forfeited and an alternate potential
winner will be randomly selected (time permitting). Any alternate potential
winner selected will also be required to respond to the notification within
the time frame stated above.

Potential winner will be required to complete, sign, and return an affidavit
of eligibility and liability and, unless prohibited by law, publicity release
to Sponsor or Sponsor’s representative within forty-eight (48) hours of
prize acceptance. Potential winner will be required to complete, sign, and
return a Release of Liability, Voluntary Assumption of Risk, and Indemnity
Agreement to Sponsor or Sponsor’s representatives within three (3) days
of prize acceptance. Subject to verification of eligibility and compliance
with the terms of these Official Rules, including verification that the winner
is twenty-one (21) years of age or older, the potential winner will be
declared an official winner of the Sweepstakes. If Sponsor cannot verify that
the potential winner is twenty-one (21) years of age or older prior to winner
notification, then the potential winner will be disqualified and an alternate
potential winner will be randomly selected.

Winner’s one (1) guest must be twenty-one (21) years of age or older as
of the end date of the Sweepstakes Period and will be required to complete,
sign, and return a liability and publicity release within forty-eight (48)
hours of winner’s prize acceptance. Winner’s guest will be
required to complete, sign, and return a Release of Liability, Voluntary
Assumption of Risk, and Indemnity Agreement to Sponsor or Sponsor’s
representatives within forty-eight (48) hours of winner’s prize
acceptance.

6. PRIZE DETAILS :

Prize (1 total): Trip for winner and one (1) guest to Tulsa, Oklahoma.
Trip consists of round-trip air transportation (from gateway city nearest
winner’s home); double occupancy hotel accommodations for two (2)
consecutive nights; two (2) 2-day general admission tickets to PGA
Championship scheduled to occur on 5/21/2022 and 5/22/2022 in Tulsa, Oklahoma.
Winner and one (1) guest will receive a thirty (30) “Hitting Bay
Coaching Session” with a PGA Coach (exact Coach to be determined by
Sponsor, in Sponsor’s sole discretion and subject to availability and
change). Winner and one (1) guest will receive two (2) tickets to play
Southern Hills with Sunday’s pin placements on 5/23/2022. Winner will
receive Michelob ULTRA merchandise (exact merchandise to be determined by
Sponsor, in Sponsor’s sole discretion. Winner and one (1) guest must
comply with all travel requirements, which may include, without limitation,
presenting necessary identification (including a driver’s license) at
the time of travel. Flight schedules are subject to change without notice.
Sponsor is not liable for any missed events or opportunities or expenses
incurred as a consequence of flight cancellation/delay or ground
transportation delay. Any costs incurred due to changes to the original
itinerary are solely the winner’s responsibility. Winner may be required
to provide a credit card at time of hotel check-in. Travel and accommodations
are at the Sponsor’s discretion and subject to availability and change.
Ground transportation, meals, gratuities, and all other expenses not specified
herein are solely the responsibility of the winner. If winner cannot accept
the prize as specified, prize will be forfeited and will be awarded to an
alternate winner (time permitting). Approximate Retail Value is $4,500.00.
Actual value depends on city/day/time of departure. Any difference between
stated value and actual value will not be awarded.

Prizes are non-transferable and no cash equivalent or substitution of prize is
offered, except at the sole discretion of Sponsor. If the prize, or any
portion thereof, cannot be awarded for any reason, Sponsor reserves the right
to substitute prize with another prize of equal or greater value. Prize winner
will be solely responsible for all federal, state and/or local taxes, and for
any other fees or costs associated with the prizes they receive, regardless of
whether it, in whole or in part, is used.

If Sponsor so elects, potential winner and one (1) guest may be required to
submit to a confidential background check. Such background check may include
(but is not limited to) investigation of criminal, sexual offenses, or other
arrest or conviction record, and any other factor deemed relevant by the
Sponsor to help ensure that each potential winner and one (1) guest will not
bring the Sponsor or the PGA into public disrepute, contempt, scandal or
ridicule or reflect unfavorably on the Sponsor or the PGA. If requested,
potential winner and one (1) guest agree to sign waiver forms authorizing the
release of personal and background information. In the event of noncompliance,
to be determined at the sole discretion of Sponsor, prize will be forfeited
and will be awarded to an alternate winner (time permitting).

7. PUBLICITY:

Acceptance of prize offered constitutes permission for Sponsor and the PGA to
use winner’s name, voice, biographical information and/or likeness for
purposes of advertising and promotion without further
compensation in all media now known or hereafter discovered worldwide and on
the Internet without notice or review or approval as permitted by law.

8. RELEASE:

By accepting a prize, winner agrees to release and hold Anheuser-Busch, LLC,
Administrator and the PGA harmless from all losses, damages, rights, claims
and actions of any kind resulting from acceptance, possession or use of any
prize, including without limitation, personal injuries, death and property
damage.

9. GENERAL CONDITIONS:

Anheuser-Busch, LLC, Administrator, the PGA and each of their respective
affiliates, subsidiaries, and agencies (collective the “Released
Parties”) are not responsible for lost, late, misdirected,
unintelligible, returned or undelivered Entries, telephone calls, text
messages, emails, or for lost, interrupted or unavailable satellite, network,
server, Internet Service Provider (ISP), Website, or other connections
availability, accessibility or traffic congestion, miscommunications, failed
computer, network, telephone, satellite or cable hardware or software or
lines, or technical failure, or jumbled, scrambled, delayed or misdirected
transmissions, computer hardware or software malfunctions, failures or
difficulties, or other errors of any kind whether human, mechanical,
electronic or network. Persons who tamper with or abuse any aspect of this
Sweepstakes or Website, or act in violation of the Official Rules, or act in
any manner to threaten or abuse or harass any person, or violate
Website’s terms of service, as solely determined by the Sponsor or
Administrator, will be disqualified. Released Parties are not responsible for
any incorrect or inaccurate information whether caused by Website users,
tampering, hacking, or by any of the programming or equipment associated with
or used in this Sweepstakes, and assumes no responsibility for any errors,
omission, deletion, interruption or delay in operation or transmission or
communication line failure, theft or destruction or unauthorized website
access. Any use of robotic, macro, automatic, programmed or like entry methods
will void all such Entries, and may subject that entrant to disqualification.
Released Parties are not responsible for injury or damage to participant’s or
any other person’s computer or property related to or resulting from
participating in this Sweepstakes. Should any portion of Sweepstakes be, in
the Sponsor’s or Administrator’s sole opinion, compromised by
virus, worms, bugs, unauthorized human intervention or other causes which, in
the sole opinion of the Sponsor, corrupt or impair administration, security,
fairness or proper play of this Sweepstakes, or submission of Entries, Sponsor
and Administrator reserve the right at their sole discretion to suspend,
modify or terminate the Sweepstakes, and randomly select the winner from valid
Entries received prior to action taken, or otherwise as may be deemed fair and
equitable by the Sponsor. Text message Entries will be deemed to have been
submitted by the registered owner of the wireless number used to enter. In the
event of a dispute regarding the identity of an online entrant, the authorized
subscriber of the email account used to enter will be deemed to be the
entrant, and must comply with these rules. The authorized account subscriber
is the natural person who is assigned the email address by the ISP or other
organization responsible for assigning email addresses. All materials
submitted become the property of Anheuser-Busch, LLC and will not be returned.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR
INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE
LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS
SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW
JERSEY RESIDENT ARE THE RESULT OF SPONSOR’S OR ADMINSTRATOR’S
NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.

10. DISPUTE RESOLUTION:

All issues and questions concerning the construction, validity, interpretation
and enforceability of these Official Rules, or the rights and obligations of
the entrant, Administrator and Sponsor in connection with the Sweepstakes, or
any claim or dispute that has arisen or may arise between you, Administrator
and Sponsor, shall be governed by, and construed in accordance with, the laws
of the State of Missouri without giving effect to any choice of law or
conflict of law rules. The place of arbitration shall be St. Louis, Missouri.

11. PRIVACY POLICY:

12. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.
13. ADMINISTRATOR:
160 over 90, 304 Park Avenue South, New York City, New York, 10010.

14. WINNER’S LIST:

For the name of the winner, hand-print your name and complete address on a
3” x 5” card and mail to: “Michelob Major Monday Sweepstakes
Winner List Request” c/o 160 over 90, 304 Park Avenue South, New York
City, New York, 10010, for receipt by July 2, 2022.

Ó 2022 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO

ULTRA MARATHON GIVEAWAY CHALLENGE
OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN.
A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
THE SWEEPSTAKES IS INTENDED FOR VIEWING IN THE FIFTY (50) UNITED STATES AND
DISTRICT OF COLUMBIA ONLY AND WILL BE GOVERNED BY UNITED STATES LAW. VOID
WHERE PROHIBITED.

1. ELIGIBILITY:

The “ULTRA Marathon Giveaway Challenge”
(“Sweepstakes”) is open to legal residents of the fifty (50)
United States and District of Columbia who are twenty-one (21) years of age or
older at the time of entry. Employees, contractors, directors, officers and
agents of Anheuser-Busch, LLC, its affiliates and subsidiaries, advertising
and Sweepstakes agencies, wholesale distributors, retail licensees, New York
Road Runner, Inc. and all other service agencies involved with the
Sweepstakes, and members of their immediate family (spouse, parent, child or
sibling), are not eligible to enter or win. The Sweepstakes is subject to all
applicable federal, state and local laws and regulations and is void where
prohibited. Participation constitutes entrant’s full and unconditional
agreement to these Official Rules and Sponsor’s decisions which are
final and binding in all matters related to this Sweepstakes. Winning a prize
is contingent upon fulfilling all requirements as set forth herein.

2. SWEEPSTAKES PERIOD:

Sweepstakes begins at 12:00:00 p.m. Eastern Standard Time on March 2, 2022 and
ends at 5:00:00 p.m. Eastern Daylight Time on August 31, 2022
(“Sweepstakes Period”). Sponsor’s computer is the official
time keeping device for this Sweepstakes.

3. HOW TO ENTER:

(a) Facebook: During the Sweepstakes Period, look for Sponsor’s
Sweepstakes post inviting followers to enter for a chance a prize. Comment and
include the hashtag #ULTRAMarathonGiveaway (“Entry”). You must be
a registered user of Facebook and follow Michelob ULTRA on Facebook in order
to enter the Sweepstakes via Facebook. Facebook registration is free and can
be obtained by logging on to www.facebook.com and following the online instructions to open an account.

(b) Instagram: During the Sweepstakes Period, look for Sponsor’s
Sweepstakes post inviting followers to enter for a chance a prize. Comment and
include the hashtag #ULTRAMarathonGiveaway (“Entry”). You must be
a registered user of Instagram and follow Michelob ULTRA on Facebook in order
to enter the Sweepstakes via Facebook. Instagram registration is free and can
be obtained by logging on to www.instagram.com and following the online instructions to open an account.

(c) Twitter: During the Sweepstakes Period, look for Sponsor’s
Sweepstakes tweet inviting followers to enter for a chance a prize. Comment
and include the hashtag #ULTRAMarathonGiveaway (also an “Entry”).
You must be a registered user of Twitter and follow
@MichelobULTRA on Twitter in order to enter this Sweepstakes via Twitter. Twitter registration is free and can be obtained by logging on
to www.Twitter.com and
following the online instructions to open an account.

For all Entries :

4. SWEEPSTAKES DRAWING:

Potential winners will be selected in a random drawing to be held on or about
September 1, 2022 from among all eligible Entries received by Sponsor, whose
decisions are final in all matters relating to this Sweepstakes. Potential
winners will be randomly selected from each “Group” of eligible
Entries as defined below. Odds of winning depend on the number of eligible
Entries received per Group.

Group 1: Sixty-nine (69) potential winners will be selected from all eligible
Entries received from residents of the United States and District of Columbia
(excluding Florida residents) who entered via Facebook, Instagram or Twitter.

Group 2: One (1) potential winner will be selected from all eligible Entries
received from residents of Florida who entered via Facebook, Instagram or
Twitter.

5. WINNER NOTIFICATION:

All prizes will be awarded (time permitting). Potential winners will be
notified via direct message on Facebook, Instagram or Twitter and will be
required to respond to the notification within forty-eight (48) hours
indicating whether they can accept the prize. If a potential winner does not
respond to the notification within the forty-eight (48) hour time period,
prize will be forfeited and an alternate potential winner will be randomly
selected (time permitting). Any alternate potential winner selected will also
be required to respond to the notification within the time frame stated above.

Potential winners will be required to complete, sign and return an affidavit
of eligibility and liability and, unless prohibited by law, publicity release
to Sponsor or Sponsor’s representative within forty-eight (48) hours of
prize acceptance. Subject to verification of eligibility and compliance with
the terms of these Official Rules, including verification that the winner is
twenty-one (21) years of age or older, the potential winner will be declared
an official winner of the Sweepstakes. If Sponsor cannot verify that the
potential winner is twenty-one (21) years of age or older prior to winner
notification, then the potential winner will be disqualified and an alternate
potential winner will be randomly selected (time permitting).

6. PRIZE DETAILS:

Group 1 (69 total; see Rule #4): Trip for winner to New York City, New York.
Trip consists of round-trip coach air transportation (from gateway city
nearest winner’s home), double-occupancy hotel accommodations for two
(2) consecutive nights, one (1) entry for the 2022 TCS New York City Marathon
scheduled to occur on November 6, 2022, select meals (to be determined by
Sponsor, in Sponsor’s sole discretion), opportunity to attend Michelob
UTLRA sponsored events and Michelob ULTRA swag (exact items to be determined
by Sponsor, in Sponsor’s sole discretion). Travel Dates: November 4,
2022 – November 7, 2022. Winner must travel on the dates specified by
Sponsor or prize will be forfeited and awarded to an alternate winner (time
permitting). Winner must comply with all travel requirements, which may
include, without limitation, presenting necessary identification (including a
valid driver’s license) at the time of travel. Flight schedules are
subject to change without notice. Winner may be required to provide a credit
card at time of hotel check-in. Any costs incurred due to changes to the
original itinerary are solely the winner’s responsibility. Travel and
accommodations are at Sponsor’s discretion and subject to availability
and change. Ground transportation, meals (other than stated above),
gratuities, personal purchases and all other expenses not specified herein are
solely winner’s responsibility. If winner cannot accept prize as
specified, prize will be forfeited and awarded to an alternate winner.
Approximate Retail Value (“ARV”) is up to $4,095.00. Actual value
depends on city/day/time of departure. Total ARV of all Group 1 prizes is up
to $282,555.00. Any difference between stated value and actual value will not
be awarded.

Group 2 (1 total; see Rule #4): Trip for winner to New York City, New York.
Trip consists of round-trip coach air transportation (from gateway city
nearest winner’s home), double-occupancy hotel accommodations for two
(2) consecutive nights, one (1) entry for the 2022 TCS New York City Marathon
scheduled to occur on November 6, 2022, select meals (to be determined by
Sponsor, in Sponsor’s sole discretion), opportunity to attend Michelob
UTLRA sponsored events and Michelob ULTRA swag (exact items to be determined
by Sponsor, in Sponsor’s sole discretion). Travel Dates: November 4,
2022 – November 7, 2022. Winner must travel on the dates specified by
Sponsor or prize will be forfeited and awarded to an alternate winner (time
permitting). Winner must comply with all travel requirements, which may
include, without limitation, presenting necessary identification (including a
valid driver’s license) at the time of travel. Flight schedules are
subject to change without notice. Winner may be required to provide a credit
card at time of hotel check-in. Any costs incurred due to changes to the
original itinerary are solely the winner’s responsibility. Travel and
accommodations are at Sponsor’s discretion and subject to availability
and change. Ground transportation, meals (other than stated above),
gratuities, personal purchases and all other expenses not specified herein are
solely winner’s responsibility. If winner cannot accept prize as
specified, prize will be forfeited and awarded to an alternate winner (time
permitting). ARV of the Group 2 prize is up to $4,095.00. Actual value depends
on city/day/time of departure. Any difference between stated value and actual
value will not be awarded.

For all prizes :

Limit one (1) prize per person. Prizes are non-transferable and no cash
equivalent or substitution of prize is offered, except at the sole discretion
of Sponsor. If a prize, or any portion thereof, cannot be awarded for any
reason, Sponsor reserves the right to substitute prize with another prize of
equal or greater value. Prize winners will be solely responsible for all
federal, state and/or local taxes, and for any other fees or costs associated
with the prizes they receive, regardless of whether it, in whole or in part,
is used.

7. LIMITATIONS OF LIABILITY AND RELEASE:

Anheuser-Busch, LLC, New York Road Runner, Inc. and each of their affiliates,
subsidiaries, and agencies (“Released Parties”) are not
responsible for lost, late, misdirected, unintelligible, returned or
undelivered Entries, email, or for lost, interrupted or unavailable satellite,
network, server, Internet Service Provider (ISP), Website, or other
connections availability, accessibility or traffic congestion,
miscommunications, failed computer, network, telephone, satellite or cable
hardware or software or lines, or technical failure, or jumbled, scrambled,
delayed or misdirected transmissions, computer hardware or software
malfunctions, failures or difficulties, or other errors of any kind whether
human, mechanical, electronic or network. Persons who tamper with or abuse any
aspect of this Sweepstakes or Website, or act in violation of the Official
Rules, or act in any manner to threaten or abuse or harass any person, or
violate Sponsor’s terms of service, as solely determined by the Sponsor,
will be disqualified. Released Parties are not responsible for any incorrect
or inaccurate information whether caused by users, tampering, hacking, or by
any of the programming or equipment associated with or used in this
Sweepstakes, and assumes no responsibility for any errors, omission, deletion,
interruption or delay in operation or transmission or communication line
failure, theft or destruction or unauthorized Website access. Any use of
robotic, macro, automatic, programmed or like entry methods will void all such
Entries, and may subject that entrant to disqualification. Released Parties
are not responsible for injury or damage to entrants or any other
person’s computer or property related to or resulting from participating
in this Sweepstakes. Should any portion of Sweepstakes be, in the
Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized
human intervention or other causes which, in the sole opinion of the Sponsor,
corrupt or impair administration, security, fairness or proper play of this
Sweepstakes, or submission of Entries, Sponsor reserves the right at its sole
discretion to suspend, modify or terminate the Sweepstakes, and determine the
winners from valid, non-suspect Entries received prior to action taken, or
otherwise as may be deemed fair and equitable by the Sponsor. In the event of
a dispute regarding Entries received from multiple users having the same email
address or Facebook, Instagram or Twitter account, the authorized subscriber
of the email address or Facebook, Instagram or Twitter account used to enter
will be deemed to be the entrant, and must comply with these Official Rules.
The authorized account subscriber is the natural person who is assigned the
email address or Facebook, Instagram or Twitter account by the organization
responsible for assigning the email address or Facebook, Instagram or Twitter
account. All materials submitted become the property of Anheuser-Busch, LLC
and will not be returned. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR
EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A
RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE
FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT
DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR NEGLIGENT,
FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.

8. PUBLICITY AND COPYRIGHT LICENSE:

9. DISPUTE RESOLUTION:

10. PRIVACY POLICY:

11. WINNER’S LIST:

For the names of the winners, send a direct message to the Michelob ULTRA
Facebook, Instagram or Twitter account and include “ULTRA Marathon
Giveaway Challenge Winner’s List Request” in the direct message
for receipt by November 1, 2022.

12. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.
© 2022 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO

This Sweepstakes is in no way sponsored, endorsed or administered by, or
associated with Facebook, Instagram or Twitter. Any questions, comments or
complaints regarding this Sweepstakes shall be directed to Sponsor and not to
Facebook, Instagram or Twitter.

APPENDIX A

ENTRY GUIDELINES & PROHIBITED CONTENT

Entries must meet the following requirements:

· Entry cannot (a) be sexually explicit or suggestive, violent or
derogatory of any ethnic, racial, gender, religious, professional or age
group, profane or pornographic, contain nudity or any materially dangerous
activity; (b) promote the excessive or irresponsible consumption of alcohol,
or promote illegal use of alcohol, drugs, tobacco, firearms/weapons (or the
use of any of the foregoing), any activities that may appear unsafe or
dangerous or any particular political agenda or message; (c) be obscene or
offensive, endorse any form of hate or hate group; (d) contain an image of
anyone under 21 years of age; (e) otherwise fail to comply with the Beer
Institute Advertising and Marketing Code as made publicly available at the
following online location:
http://www.beerinstitute.org/assets/uploads/general-upload/2015-Beer-Ad-Code-Brochure.pdf;
(f) contain trademarks, logos or trade dress owned by others, or advertise or
promote any brand or product of any kind (other than Michelob ULTRA), without
permission, or contain any personal identification, such as license plate
numbers, personal names, email addresses or street addresses; (g) contain
copyrighted materials owned by others without permission; (h) contain
materials embodying the names, likenesses or other indicia identifying any
person, living or dead, without permission; (i) refer to or depict any names,
logos or readily recognizable features of a retailer of alcohol beverages
(such as a grocery store, convenience store, restaurant, bar, or any other
retail location that sells alcohol beverages);or (j) depict, and cannot itself
be in, violation of any law.

· Any Entry that, in the sole opinion of Sponsor, is not in accordance
with the guidelines as stated herein or on the Website, or is deemed to be
inappropriate for publication is ineligible.

· Incomplete, illegible, deceptive or garbled Entries are not eligible.

· Any such entrant will indemnify and hold harmless, Sponsor from any
claims to the contrary.

· A physical or electronic signature of a person authorized to act on
behalf of the owner of an exclusive right that is allegedly infringed;

· Information reasonably sufficient to permit the service provider to
contact you, such as an address, telephone number, and, if available, an
electronic mail;

· A statement that you have a good faith belief that use of the
material in the manner complained of is not authorized by the copyright owner,
its agent, or the law; and,

· A statement that, under penalty of perjury, the information in the
notification is accurate and you are authorized to act on behalf of the owner
of the exclusive right that is allegedly infringed.

TEAM ULTRA SHOUT OUTSOFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO
WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES
OF WINNING. THE SWEEPSTAKES IS INTENDED FOR VIEWING IN THE FIFTY (50)
UNITED STATES AND DISTRICT OF COLUMBIA ONLY AND WILL BE GOVERNED BY UNITED
STATES LAW. VOID WHERE PROHIBITED.

ELIGIBILITY:

The “Team ULTRA Shout Outs” (“Sweepstakes”) is open to
legal residents of the fifty (50) United States and District of Columbia who
are twenty-one (21) years of age or older at the time of entry.
Employees, contractors, directors, officers and agents of Anheuser-Busch, LLC,
its affiliates and subsidiaries, advertising and Sweepstakes agencies,
wholesale distributors, retail licensees and all other service agencies
involved with the Sweepstakes, and members of their immediate family (spouse,
parent, child and sibling), are not eligible to enter or win. The
Sweepstakes is subject to all applicable federal, state and local laws and
regulations and is void where prohibited. Participation constitutes
entrant’s full and unconditional agreement to these Official Rules and
Sponsor’s decisions which are final and binding in all matters related
to this Sweepstakes. Winning a prize is contingent upon fulfilling all
requirements as set forth herein.

SWEEPSTAKES PERIOD:

Sweepstakes begins at 12:00:00 a.m. Eastern Standard Time on January 24, 2022
and ends at 11:59:59 p.m. Eastern Daylight Time on April 27, 2022
(“Sweepstakes Period”). Sponsor’s computer is the official
time keeping device for this Sweepstakes.

HOW TO ENTER:

(a) Instagram: During the Sweepstakes Period, look for
Sponsor’s Sweepstakes post inviting followers to enter for a chance to a
win. Tag one (1) of the following athletes (Brooks Koepka, Peyton
Manning, Alex Morgan, Guillermo Ochoa or Serena Williams) and include the
hashtags #ULTRAshoutout & #Sweepstakes (“Entry”).
You must be a registered user of Instagram and follow Michelob
UTLRA on Instagram in order to enter this Sweepstakes via Instagram.
Instagram registration is free and can be obtained by logging on to www.Instagram.com and following the online instructions to open an account.

(b) Twitter: During the Sweepstakes Period, look for
Sponsor’s Sweepstakes tweet inviting followers to enter for a chance to
a win. Tag one (1) of the following athletes (Brooks Koepka, Peyton
Manning, Alex Morgan, Guillermo Ochoa or Serena Williams) and include the
hashtags #ULTRAshoutout & #Sweepstakes (also an “Entry”).
You must be a registered user of Twitter and follow
@MichelobULTRA on Twitter in order to enter this Sweepstakes via Twitter. Twitter registration is free and can be obtained by logging on to www.Twitter.com and following the online instructions to open an account.

For all Entries:

All Entries must be received and recorded during the Sweepstakes Period. No
other forms of Entry are valid. See Appendix A for additional Entry
Guidelines & Prohibited Content. Entry must comply with these
Official Rules. Sponsor reserves the right, but not the obligation, to review
any Entry for violation of these Official Rules and may, at its sole
discretion, reject, delete, or otherwise exclude an Entry for any reason,
including without limitation, if the Entry contains any Prohibited Content (as
defined in Appendix A) or any other commentary or material which Sponsor, in
its sole discretion deems inappropriate.

SWEEPSTAKES DRAWING:

One (1) potential winner will be selected in a random drawing to be held on or
about April 28, 2022 from among all eligible Entries received by Sponsor,
whose decisions are final in all matters relating to this Sweepstakes
drawing. Odds of winning depend on the number of eligible Entries
received during the Sweepstakes Period.

WINNER NOTIFICATION:

The prize will be awarded (time permitting). Potential winner will be
notified via direct message on Instagram or Twitter and will be required to
respond to the notification within forty-eight (48) hours indicating whether
he/she can accept the prize (time permitting). If a potential winner does not
respond to the notification within the forty-eight (48) hour time period,
prize will be forfeited and an alternate potential winner will be selected
(time permitting). Any alternate potential winner selected will also be
required to respond to the notification within the time frame stated above.

Potential winner may be required to complete, sign and return an affidavit of
eligibility and liability and, unless prohibited by law, publicity release to
Sponsor or Sponsor’s representative within forty-eight (48) hours of
prize acceptance. Subject to verification of eligibility and compliance with
the terms of these Official Rules, including verification that the winner is
twenty-one (21) years of age or older, the potential winner will be declared
the official winner of the Sweepstakes. If Sponsor cannot verify that
the potential winner is twenty-one (21) years of age or older prior to winner
notification, then the potential winner will be disqualified and an alternate
potential winner will be selected (time permitting).

In the
event of noncompliance within any stated time period, the prize will be
forfeited and an alternate potential winner will be selected (time
permitting). Any alternate potential winner selected will also be required to
adhere to the time periods described herein. Any prize notification or prize
returned to the Sponsor or its agencies as undeliverable will result in
disqualification and the awarding of that prize to an alternate potential
winner (time permitting).

Released
Parties (as defined below) are not responsible for suspended or discontinued
Internet, wireless, or land-line phone service or a change in an
entrant’s email, phone number or mailing address which may result in a
potential winner not receiving initial prize notification or his/her prize
information.

PRIZE DETAILS:

Prize (1
total): Winner will receive one (1) personalized message from Brooks
Koepka, Peyton Manning, Alex Morgan, Guillermo Ochoa or Serena Williams.
Exact personalized message to be determined by Sponsor, in Sponsor’s
sole discretion and to be delivered on or before May 29, 2022. If winner
cannot accept the prize as specified, the prize will be forfeited and an
alternate winner will be randomly selected (time permitting).
Approximate Retail Value is $100.00. Any difference between stated value
and actual value will not be awarded.

Prize is-transferable and no cash equivalent or substitution of prize is
offered, except at the sole discretion of Sponsor. If a prize, or any
portion thereof, cannot be awarded for any reason, Sponsor reserves the right
to substitute prize with another prize of equal or greater value. Prize
winner will be solely responsible for all federal, state and/or local taxes,
and for any other fees or costs associated with the prizes they receive,
regardless of whether it, in whole or in part, is used.

If Sponsor so elects, potential winner may be required to submit to a
confidential background check. Such background check may include (but is
not limited to) investigation of criminal, sexual offenses, or other arrest or
conviction record, and any other factor deemed relevant by the Sponsor to help
ensure that the potential winner will not bring the Sponsor into public
disrepute, contempt, scandal or ridicule or reflect unfavorably on the
Sponsor. If requested, the potential winner agrees to sign waiver forms
authorizing the release of personal and background information. In the
event of noncompliance, prize will be forfeited and will be randomly awarded
to an alternate winner (time permitting).

LIMITATIONS OF LIABILITY AND RELEASE:

Anheuser-Busch, LLC and each of their respective affiliates, subsidiaries, and
agencies (collectively the “Released Parties”) are not responsible
for lost, late, misdirected, unintelligible, returned or undelivered entries,
telephone calls, text messages, email, or for lost, interrupted or unavailable
satellite, network, server, Internet Service Provider (ISP), Website, or other
connections availability, accessibility or traffic congestion,
miscommunications, failed computer, network, telephone, satellite or cable
hardware or software or lines, or technical failure, or jumbled, scrambled,
delayed or misdirected transmissions, computer hardware or software
malfunctions, failures or difficulties, or other errors of any kind whether
human, mechanical, electronic or network. Persons who tamper with or
abuse any aspect of this Sweepstakes or Website, or act in violation of the
Official Rules, or act in any manner to threaten or abuse or harass any
person, or violate Website’s terms of service, as solely determined by
Sponsor, will be disqualified. Release Parties are not responsible for any
incorrect or inaccurate information whether caused by Website users,
tampering, hacking, or by any of the programming or equipment associated with
or used in this Sweepstakes, and assumes no responsibility for any errors,
omission, deletion, interruption or delay in operation or transmission or
communication line failure, theft or destruction or unauthorized website
access. Any use of robotic, macro, automatic, programmed or like entry
methods will void all such entries, and may subject that entrant to
disqualification. Released Parties are not responsible for injury or
damage to participant’s or any other person’s computer or property
related to or resulting from participating in this Sweepstakes. Should
any portion of Sweepstakes be, in the Sponsor’s sole opinion,
compromised by virus, worms, bugs, unauthorized human intervention or other
causes which, in the sole opinion of the Sponsor, corrupt or impair
administration, security, fairness or proper play of this Sweepstakes, or
submission of entries, Sponsor reserves the right at their sole discretion to
suspend, modify or terminate the Sweepstakes, and randomly select the winner
from valid entries received prior to action taken, or otherwise as may be
deemed fair and equitable by the Sponsor. In the event of a dispute regarding
the identity of an entrant, the authorized subscriber of the email address,
Instagram or Twitter account used to enter will be deemed to be the entrant,
and must comply with these rules. The authorized account subscriber is
the natural person who is assigned the email address or Instagram or Twitter
account by the ISP or other organization responsible for assigning the email
address or Instagram or Twitter account. All materials submitted become
the property of Anheuser-Busch, LLC and will not be returned.

PUBLICITY AND COPYRIGHT LICENSE:

DISPUTE RESOLUTION:

All issues and questions concerning the construction, validity, interpretation
and enforceability of these Official Rules, or the rights and obligations of
the entrant and Sponsor in connection with the Sweepstakes, or any claim or
dispute that has arisen or may arise between you and Sponsor, shall be
governed by, and construed in accordance with, the laws of the State of
Missouri without giving effect to any choice of law or conflict of law
rules. The place of arbitration shall be St. Louis, Missouri.

See Sponsor’s privacy policy located at https://www.michelobultra.com/privacy-policy.html (“Website”) for details of Sponsor’s policy regarding
the use of personal information collected in connection with this
Sweepstakes. If you are verified as the prize winner, your first name,
last initial, city and state will be included in a publicly-available
winner’s list.

SPONSOR:

Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.

WINNER’S LIST:

For the
name of the winner, send a direct message to the Michelob ULTRA Instagram or
Twitter account and include “Team ULTRA Shout Outs “Winner’s
List Request” in the direct message for receipt by June 28,
2022.

This Sweepstakes is in no way sponsored, endorsed or administered by, or
associated with Instagram or Twitter. Any questions, comments or
complaints regarding this Sweepstakes shall be directed to Sponsor and not to
Instagram or Twitter.

APPENDIX A

ENTRY GUIDELINES & PROHIBITED CONTENT

Entries must meet the following requirements:

Entry cannot defame, misrepresent or contain disparaging remarks about
Sponsor or its products, or other people, products or companies or
communicate messages or images inconsistent with the positive images and/or
goodwill to which Sponsor wishes to associate.

Sponsor shall have full right and power to copy, publish, broadcast,
display, distribute, use, edit, translate, alter, combine with other
material, reuse and adapt any or all portions of the Entry in any way and
for any purpose whatsoever, at any time, now or in the future, in any media
now known or hereafter devised throughout the World in any manner whatsoever
and for any purpose.

Entry cannot (a) be sexually explicit or suggestive, violent or derogatory
of any ethnic, racial, gender, religious, professional or age group, profane
or pornographic, contain nudity or any materially dangerous activity; (b)
promote the excessive or irresponsible consumption of alcohol, or promote
illegal use of alcohol, drugs, tobacco, firearms/weapons (or the use of any
of the foregoing), any activities that may appear unsafe or dangerous or any
particular political agenda or message; (c) be obscene or offensive, endorse
any form of hate or hate group; (d) contain an image of anyone under 21
years of age; (e) otherwise fail to comply with the Beer Institute
Advertising and Marketing Code as made publicly available at the following
online location:
http://www.beerinstitute.org/assets/uploads/general-upload/2015-Beer-Ad-Code-Brochure.pdf;
(f) contain trademarks, logos or trade dress owned by others, or advertise
or promote any brand or product of any kind (other than Michelob ULTRA
beer), without permission, or contain any personal identification, such as
license plate numbers, personal names, email addresses or street addresses;
(g) contain copyrighted materials owned by others without permission; (h)
contain materials embodying the names, likenesses or other indicia
identifying any person, living or dead, without permission; (i) refer to or
depict any names, logos or readily recognizable features of a retailer of
alcohol beverages (such as a grocery store, convenience store, restaurant,
bar, or any other retail location that sells alcohol beverages);or (j)
depict, and cannot itself be in, violation of any law.

Each entrant warrants and represents that the Entry: (a) is his/her original
work, published; (b) has not received previous awards; and (c) does not
infringe upon the copyrights, trademarks, rights of privacy, publicity or
other intellectual property or other rights of any person or entity;

Any entrant whose Entry includes likenesses of third parties or contains
elements not owned by the entrant (such as, but not limited to, depictions
of persons, buildings, trademarks or logos) must be able to provide legal
releases for such use including Sponsor’s use of such Entry, in a form
satisfactory to Sponsor, upon request, prior to award of prize and/or naming
of entrant as a Winner.

Any Entry that, in the sole opinion of Sponsor, is not in accordance with
the guidelines as stated herein or on the Website, or is deemed to be
inappropriate for publication is ineligible.

Incomplete, illegible, deceptive or garbled Entries are not eligible.

Any such entrant will indemnify and hold harmless, Sponsor from any claims
to the contrary.

All Entries are subject to Sponsor’s Digital Millennium Copyright Act
policy, as follows: Digital Millennium Copyright Act—Anheuser-Busch is
committed to respecting and protecting the legal rights of copyright owners.
As such, Anheuser-Busch adheres to the following notice and take down policy,
in full compliance with Section 512(c)(3) of the DMCA (17 U.S.C. §
512 et seq.). If you believe any of the Entries infringes upon
your intellectual property rights, please submit a notification alleging such
infringement (hereafter a “DMCA Takedown Notice”). To be
valid, a DMCA Takedown Notice must (i) be provided to the Anheuser-Busch
designated agent, (“Copyright Agent”), as set forth below,
and (ii) include the following:

A physical or electronic signature of a person authorized to act on behalf
of the owner of an exclusive right that is allegedly infringed;

Identification of the copyrighted work claimed to have been infringed, or,
if multiple copyrighted works at a single online site are covered by a
single notification, a representative list of such works;

Identification of the material claimed to be infringing or to be the subject
of infringing activity and that is to be removed or access disabled and
information reasonably sufficient to permit the service provider to locate
the material;

Information reasonably sufficient to permit the service provider to contact
you, such as an address, telephone number, and, if available, an electronic
mail;

A statement that you have a good faith belief that use of the material in
the manner complained of is not authorized by the copyright owner, its
agent, or the law; and,

A statement that, under penalty of perjury, the information in the
notification is accurate and you are authorized to act on behalf of the
owner of the exclusive right that is allegedly infringed.

Anheuser-Busch’s Copyright Agent to receive DMCA Takedown Notices is:
email: trademarks@anheuser-busch.com. For clarity, only DMCA Takedown Notices should go to the Copyright Agent;
any other feedback, comments, online purchases or other communications should
be directed to the applicable customer service links posted on the Website.
You acknowledge that in order for Anheuser-Busch to be authorized to takedown
any Content, your DMCA Takedown Notice must comply with all of the
requirements of this Section.

ULTRA GOLF CART CONTESTOFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN.
A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
THE CONTEST IS INTENDED FOR VIEWING IN CO, IA, ID, KS, MO, MN, MT, NE, SD,
ND, WY AND UT ONLY AND WILL BE GOVERNED BY UNITED STATES LAW. VOID WHERE
PROHIBITED.

1. ELIGIBILITY:

The “Ultra Golf Cart Contest” contest (“Contest”) is
open to legal residents of CO, IA, ID, KS, MO,
MN, MT, NE, SD, ND, WY and UT who are twenty-one (21) years of age or
older at the time of entry. Employees, contractors, directors, officers and
agents of Anheuser-Busch, LLC and its affiliates and subsidiaries, advertising
and promotion agencies, wholesale distributors, retail licensees, and all
other service or governmental agencies and their employees involved with the
Contest, and members of their immediate family (spouse, parent, child and
sibling) are not eligible to enter or win. The Contest is subject to all
applicable federal, state, and local laws and regulations and is void where
prohibited. Participation constitutes entrant’s full and unconditional
agreement to these Official Rules and Sponsor’s decisions which are
final and binding in all matters related to this Contest. Winning a prize is
contingent upon fulfilling all requirements as set forth herein.

2. CONTEST PERIOD:

Contest begins at 12:00:00 a.m. Central Daylight Time (“CST”) on
March 28, 2022 and ends at 11:59:59 p.m. CST on September 5, 2022
(“Contest Period”). Sponsor’s computer is the official time
keeping device for this Contest.

3. TWO (2) WAYS TO ENTER:

(a) Facebook: During the Contest Period, look for Sponsor’s Contest post
inviting followers to enter for a chance to win a prize. In the comment
section of the Contest post, post a photo of your favorite golf experience and
include the hashtag #RideForeUltraContest. (“Entry”).

(b) QR Code: Use your smart phone or other web-enabled device with data plan
to scan the Contest quick response (“QR”) code featured on signs
or promotional materials at participating stores with the QR read application
already installed on your phone. You will be directed to a mobile Web page
at URL. In the comment section of the Contest post, post a photo
of your favorite golf experience and include the hashtag #RideForeUltraContest
(also an “Entry”). Proof of scanning QR codes does not constitute
proof of completion or submission of an entry. To scan a QR code, participants
must have a smart phone or other web-enabled device with a camera feature
and/or QR scanner application and may incur message or data charges from their
wireless service provider for each message sent and received. If you do not
have a QR reader already installed on your phone, type ‘QR reader’
in your mobile device’s application store search field to find available
QR readers for your smart phone or other web-enabled device. You will receive
a response which will contain a link to download a QR reader for your specific
device. Check with your wireless service provider for details on these and
other applicable charges. Participants are solely responsible for any such
wireless charges. Not all wireless carriers participate.

For all Entries:

You must be a registered user of Facebook and follow Michelob Ultra on
Facebook in order to enter the Contest via Facebook. Facebook registration is
free and can be obtained by logging on to www.facebook.com and following the online instructions to open an account.

If an Entry contains additional people other than only the entrant, please
note that the one (1) person submitting the Entry under their Facebook account
will be considered the entrant and only the entrant is eligible to win a
prize. No other person in the Entry is eligible to receive a prize. Neither
Sponsor nor Administrator are liable for any disputes arising from or related
to the Contest in this regard.

All Entries must be received and recorded during the Contest Period. No other
forms of Entry are valid. See Appendix A for additional Entry Guidelines &
Prohibited Content. Entries must comply with these Official Rules. Sponsor
reserves the right, but not the obligation, to review any Entry for violation
of these Official Rules and may, at its sole discretion, reject, delete, or
otherwise exclude an Entry for any reason, including without limitation, if an
Entry contains any Prohibited Content (as defined in Appendix A) or any other
commentary or material which Sponsor, in its sole discretion deems
inappropriate.

4. CONTEST JUDGING:

All eligible Entries will be judged based on the following judging criteria
(“Judging Criteria”) by an independent panel of judges
(“Panel”) selected by Sponsor. The Judging Criteria includes: (1)
creativity; (2) originality; (3) quality of photo/caption; and, (4) relevance
to the Contest theme of your favorite golf experience. The one (1) Entry
receiving the highest cumulative score awarded by the Panel will be deemed the
Grand Prize winner and will receive the Grand Prize (subject to verification).
In the event of a tie, tied Entries will be re-judged by a new Panel based on
the Judging Criteria stated above until the tie is broken. The decisions of
the Panel are final in all aspects of the Contest Judging. See Rule #6 for
Prize details.

5. WINNER NOTIFICATION:

The prize will be awarded. Potential winner will be notified via direct
message on Facebook and will be required to respond to the notification within
twenty-four (24) hours indicating whether he/she can accept the prize. If a
potential winner does not respond to the notification within the twenty-four
(24) hour time period, prize will be forfeited and an alternate potential
winner may be selected at Sponsor’s sole discretion. Any alternate
potential winner selected will also be required to respond to the notification
within the time frame stated above.

Potential winner will be required to complete, sign and return an affidavit of
eligibility and liability and, unless prohibited by law, publicity release to
Sponsor or Sponsor’s representative within twenty-four (24) hours of
prize acceptance. Subject to verification of eligibility and compliance with
the terms of these Official Rules, including verification that the winner is
twenty-one (21) years of age or older, the potential winner will be declared
an official winner of the Contest. If Sponsor cannot verify that the potential
winner is twenty-one (21) years of age or older prior to winner notification,
then the potential winner will be disqualified and an alternate potential
winner may be selected at Sponsor’s sole discretion.

In the event of noncompliance within any stated time period, the prize will be
forfeited and an alternate potential winner may be selected at Sponsor’s
sole discretion. Any alternate potential winner selected will also be required
to adhere to the time periods described herein. Any prize notification or
prize returned to the Sponsor or its agencies as undeliverable will result in
disqualification and the prize may be awarded to an alternate potential winner
at Sponsor’s sole discretion.

Sponsor is not responsible for suspended or discontinued Internet, wireless,
or landline phone service or a change in an entrant’s email, phone
number or mailing address which may result in a potential winner not receiving
initial prize notification or his/her prize information. Note: Any
communication between a potential winner and Sponsor or its agencies regarding
this Contest (e.g. phone calls, text messages, chats, emails, etc.) may be
recorded for quality assurance and training purposes.

6. PRIZE DETAILS:

Grand Prize (1 total): Winner will receive one (1) Michelob Ultra golf cart.
Approximate Retail Value: $15,000.00. Any options not included as part of the
standard equipment, registration, title, licensing fees, taxes (including, but
not limited to sales and income taxes), insurance and costs associated with
the prize, including any transportation costs associated with the collecting
the prize, if applicable, are solely the responsibility of winner. Winner does
not have the choice of color or options. If winner cannot accept the prize as
specified, the prize will be forfeited and awarded to an alternate winner. Any
difference between stated value and actual value will not be awarded.

If Sponsor so elects, potential winner may be required to submit to a
confidential background check. Such background check may include (but is not
limited to) investigation of criminal, sexual offenses, or other arrest or
conviction record, and any other factor deemed relevant by the Sponsor to help
ensure that each potential winner and his/her guest will not bring the Sponsor
into public disrepute, contempt, scandal or ridicule or reflect unfavorably on
the Sponsor. If requested, potential winner and his/her guest agree to sign
waiver forms authorizing the release of personal and background information.
In the event of noncompliance, to be determined at the sole discretion of
Sponsor, prize will be forfeited and may be awarded to an alternate winner at
Sponsor’s sole discretion.

7. LIMITATIONS OF LIABILITY AND RELEASE:

Anheuser-Busch, LLC and its affiliates, subsidiaries, and agencies
(collectively the “Released Parties”) are not responsible for
lost, late, misdirected, unintelligible, returned or undelivered Entries,
email, or for lost, interrupted or unavailable satellite, network, server,
Internet Service Provider (ISP), Website, or other connections availability,
accessibility or traffic congestion, miscommunications, failed computer,
network, telephone, satellite or cable hardware or software or lines, or
technical failure, or jumbled, scrambled, delayed or misdirected
transmissions, computer hardware or software malfunctions, failures or
difficulties, or other errors of any kind whether human, mechanical,
electronic or network. Persons who tamper with or abuse any aspect of this
Contest or Website, or act in violation of the Official Rules, or act in any
manner to threaten or abuse or harass any person, or violate Sponsor’s
terms of service, as solely determined by the Sponsor, will be disqualified.
Released Parties are not responsible for any incorrect or inaccurate
information whether caused by users, tampering, hacking, or by any of the
programming or equipment associated with or used in this Contest, and assumes
no responsibility for any errors, omission, deletion, interruption or delay in
operation or transmission or communication line failure, theft or destruction
or unauthorized Website access. Any use of robotic, macro, automatic,
programmed or like entry methods will void all such Entries, and may subject
that entrant to disqualification. Released Parties are not responsible for
injury or damage to entrants or any other person’s computer or property
related to or resulting from participating in this Contest. Should any portion
of Contest be, in the Sponsor’s sole opinion, compromised by virus,
worms, bugs, unauthorized human intervention or other causes which, in the
sole opinion of the Sponsor, corrupt or impair administration, security,
fairness or proper play of this Contest, or submission of Entries, Sponsor
reserves the right at its sole discretion to suspend, modify or terminate the
Contest, and determine the Grand Prize winners from valid, non-suspect Entries
received prior to action taken, or otherwise as may be deemed fair and
equitable by the Sponsor. In the event of a dispute regarding Entries received
from multiple users having the same Facebook account, the authorized
subscriber of the Facebook account used to enter will be deemed to be the
entrant, and must comply with these Official Rules. The authorized account
subscriber is the natural person who is assigned the Facebook account by the
organization responsible for assigning the Facebook account. All materials
submitted become the property of Anheuser-Busch, LLC and will not be returned.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR
INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE
LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU.

Entrants agree (a) that Sponsor and its parent, subsidiary and affiliated
companies, advertising and Contest agencies, and their respective officers,
directors, employees, wholesale distributors, representatives and agents, will
have no liability whatsoever for, and are released and shall be held harmless
by entrants against, any liability, for any injuries, losses or damages of any
kind, to persons, including death, or property, or rights of publicity or
privacy, defamation, copyright infringement or portrayal in a false light
resulting in whole or in part, directly or indirectly, from acceptance,
possession, misuse or use of the prize or participation in this Contest or in
any Contest-related activity, and (b) winner, by acceptance of prize, except
where legally prohibited, grants permission for Sponsor (and agrees to confirm
such agreement in writing) and those acting pursuant to its authority to use
his/her name, submitted biography, voice and/or likeness and prize
information, and/or Entry (and assign the Entry, which may be altered,
changed, modified, edited, used alone or with other works, as solely
determined by Sponsor) for advertising, trade and Contest purposes without
further compensation, at any times or time, in all media now known or
hereafter discovered worldwide and on the Internet without notice or review or
approval.

8. PUBLICITY AND COPYRIGHT LICENSE:

9. DISPUTE RESOLUTION:

All issues and questions concerning the construction, validity, interpretation
and enforceability of these Official Rules, or the rights and obligations of
the Entrant or Sponsor in connection with the Contest, or any claim or dispute
that has arisen or may arise between you and Sponsor, shall be governed by,
and construed in accordance with, the laws of the State of Missouri without
giving effect to any choice of law or conflict of law rules. The place of
arbitration shall be St. Louis, Missouri.

10. PRIVACY POLICY:

Please see Sponsor’s privacy policy located at https://www.budlight.com/en/privacy-policy.html for details regarding the use of personal information collected in connection
with this Contest. If you are verified as a prize winner, your first name,
last initial, city and state will be included in a publicly-available
winner’s list.

11. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.

12. WINNER’S LIST:

For the name of the winner, send a direct message to the Michelob Ultra
Facebook account and include “Michelob Ultra Golf Cart Winner’s
List Request” for receipt by November 6, 2022.

This Contest is in no way sponsored, endorsed or administered by, or
associated with Facebook. Any questions, comments or complaints regarding this
Contest shall be directed to Sponsor and not to Facebook.

APPENDIX A

ENTRY GUIDELINES & PROHIBITED CONTENT
Entries must meet the following requirements:

· Entry cannot (a) be sexually explicit or suggestive, violent or
derogatory of any ethnic, racial, gender, religious, professional or age
group, profane or pornographic, contain nudity or any materially dangerous
activity; (b) promote the excessive or irresponsible consumption of alcohol,
or promote illegal use of alcohol, drugs, tobacco, firearms/weapons (or the
use of any of the foregoing), any activities that may appear unsafe or
dangerous or any particular political agenda or message; (c) be obscene or
offensive, endorse any form of hate or hate group; (d) contain an image of
anyone under 21 years of age; (e) otherwise fail to comply with the Beer
Institute Advertising and Marketing Code as made publicly available at the
following online location:
http://www.beerinstitute.org/assets/uploads/general-upload/2015-Beer-Ad-Code-Brochure.pdf;
(f) contain trademarks, logos or trade dress owned by others, or advertise or
promote any brand or product of any kind (other than Michelob Ultra), without
permission, or contain any personal identification, such as license plate
numbers, personal names, email addresses or street addresses; (g) contain
copyrighted materials owned by others without permission; (h) contain
materials embodying the names, likenesses or other indicia identifying any
person, living or dead, without permission; (i) refer to or depict any names,
logos or readily recognizable features of a retailer of alcohol beverages
(such as a grocery store, convenience store, restaurant, bar, or any other
retail location that sells alcohol beverages);or (j) depict, and cannot itself
be in, violation of any law.