Anheuser-Busch – Michelob Ultra Organic Seltzer The Mirror – Win one (1) The Mirror Home Gym

MICHELOB ULTRA® ORGANIC SELTZER THE MIRROR SWEEPSTAKES
OFFICIAL RULES
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A
CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT
INCREASE YOUR CHANCES OF WINNING. THE SWEEPSTAKES IS INTENDED
FOR VIEWING IN CT, DC, MA, MD, NJ, NY, PA, VA AND WV ONLY AND WILL BE
GOVERNED BY UNITED STATES LAW. VOID WHERE PROHIBITED.
1. ELIGIBILITY:
The “Michelob ULTRA Organic Seltzer The Mirror Sweepstakes”
(“Sweepstakes”) is open to legal residents of CT, DC, MA, MD, NJ, NY, PA, VA and WV
who are twenty-one (21) years of age or older at the time of entry. Employees,
contractors, directors, officers and agents of Anheuser-Busch, LLC, and its affiliates and
subsidiaries, advertising and promotion agencies, wholesale distributors, retail
licensees, and all other service agencies involved with the Sweepstakes, and members
of their immediate family (spouse, parent, child and sibling) are not eligible to enter or
win. The Sweepstakes is subject to all applicable federal, state and local laws and
regulations and is void where prohibited. Participation constitutes entrant’s full and
unconditional agreement to these Official Rules and Sponsor’s and Administrator’s
decisions which are final and binding in all matters related to this Sweepstakes. Winning
a prize is contingent upon fulfilling all requirements as set forth herein.
2. SWEEPSTAKES PERIOD:
Sweepstakes begins at 12:00:00 a.m. Eastern Standard Time (“EST”) on
January 11, 2021 and ends at 11:59:59 p.m. EST on March 31, 2021 (“Sweepstakes
Period”). Administrator’s computer is the official time keeping device for this
Sweepstakes.
3. TWELVE (12) WAYS TO ENTER:
(a) Internet: Visit https://airbaton.net/cxj5QSQXW2EM2gHShV1z (“Website”) and
follow the online instructions to select the keyword “GYM” and complete and submit the
online entry form (“Entry”).
(b) Internet: Visit https://airbaton.net/cxj5QSQXW2EM2gHShV1z (“Website”) and
follow the online instructions to select the keyword “HOMEFIT” and complete and
submit the online entry form (“Entry”).
(c) Internet: Visit https://airbaton.net/cxj5QSQXW2EM2gHShV1z (“Website”) and
follow the online instructions to select the keyword “FITNESS” and complete and submit
the online entry form (“Entry”).
(d) Internet: Visit https://airbaton.net/cxj5QSQXW2EM2gHShV1z (“Website”) and
follow the online instructions to select the keyword “ULTRASTRONG” and complete and
submit the online entry form (“Entry”).
(e) Internet: Visit https://airbaton.net/cxj5QSQXW2EM2gHShV1z (“Website”) and
follow the online instructions to select the keyword “SELTZERSTRONG” and complete
and submit the online entry form (“Entry”).
(f) Internet: Visit https://airbaton.net/cxj5QSQXW2EM2gHShV1z (“Website”) and
follow the online instructions to select the keyword “MIRROR” and complete and submit
the online entry form (“Entry”).
(g) Text: Use your SMS-enabled mobile phone to text “GYM” to shortcode
78896 and you will receive information on how to submit an entry (also an “Entry”).
(h) Text: Use your SMS-enabled mobile phone to text “HOMEFIT” to shortcode
78896 and you will receive information on how to submit an entry (also an “Entry”).
(i) Text: Use your SMS-enabled mobile phone to text “FITNESS” to shortcode
78896 and you will receive information on how to submit an entry (also an “Entry”).
(j) Text: Use your SMS-enabled mobile phone to text “ULTRASTRONG” to
shortcode 78896 and you will receive information on how to submit an entry (also an
“Entry”).
(k) Text: Use your SMS-enabled mobile phone to text “SELTZERSTRONG” to
shortcode 78896 and you will receive information on how to submit an entry (also an
“Entry”).
(l) Text: Use your SMS-enabled mobile phone to text “MIRROR” to shortcode
78896 and you will receive information on how to submit an entry (also an “Entry”).
For all Internet Entries: Automated entries are prohibited and any use of
automated devices will cause disqualification. Entrants may not enter with multiple
email addresses nor use any other device or artifice to enter multiple times or as
multiple entrants. Any entrant who attempts to enter with multiple email addresses
under multiple identities or uses any device or artifice to register multiple times will be
disqualified and forfeits all prizes won, in Sponsor’s sole discretion. Multiple entrants
are not permitted to share the same email address. Should multiple users of the same
email account enter the Sweepstakes and a dispute thereafter arise regarding the
identity of the entrant, the authorized account holder of said email account at the time of
entry will be considered an entrant, and must comply with these Official Rules. The
authorized account subscriber is the natural person who is assigned the email address
by the ISP or other organization responsible for assigning email addresses. Potential
winner may be required to show proof of being the authorized account subscriber.
For all Text Entries: Participants must have a mobile phone with text messaging
capabilities to enter by text message. If you wish to opt out, text STOP to 78896. Text
HELP to 78896 if you would like more information. Participants entering this
Sweepstakes via text message may incur a standard text message charge from their
wireless service provider for each message sent and received. Check with your wireless
service provider for details on these and other applicable charges. You may receive
reply messages, and, by entering, you expressly consent to receiving such messages.
Participants are solely responsible for any such wireless charges. Not all wireless
carriers participate.
For all Entries: All Entries must be received and recorded during the
Sweepstakes Period. No other forms of Entry are valid. Limit one (1) Entry per person.
4. SWEEPSTAKES DRAWING:
Potential winners will be selected in a random drawing to be held on or about
April 1, 2021 from among all eligible entries received by Administrator, whose decisions
are final in all matters relating to this Sweepstakes. Winners will be randomly selected
from each “Group” of entries as defined below. Odds of winning depend on the number
of eligible entries per Group.
Group 1: One (1) potential winner will be selected in a random drawing as
defined above from all eligible entries received from PA, VA and WV residents who
entered by texting “GYM” to 78896, or who entered by selecting the keyword “GYM” at
https://airbaton.net/cxj5QSQXW2EM2gHShV1z.
Group 2: One (1) potential winner will be selected in a random drawing as
defined above from all eligible entries received from MD, NY, PA, VA and WV residents
who entered by texting “HOMEFIT” to 78896, or who entered by selecting the keyword
“HOMEFIT” at https://airbaton.net/cxj5QSQXW2EM2gHShV1z.
Group 3: One (1) potential winner will be selected in a random drawing as
defined above from all eligible entries received from PA residents who entered by
texting “FITNESS” to 78896, or who entered by selecting the keyword “FITNESS” at
https://airbaton.net/cxj5QSQXW2EM2gHShV1z.
Group 4: One (1) potential winner will be selected in a random drawing as
defined above from all eligible entries received from CT, MA and NY residents who
entered by texting “ULTRASTRONG” to 78896, or who entered by selecting the
keyword “ULTRASTRONG” at https://airbaton.net/cxj5QSQXW2EM2gHShV1z.
Group 5: One (1) potential winner will be selected in a random drawing as
defined above from all eligible entries received from DC, MD and VA residents who
entered by texting “SELTZERSTRONG” to 78896, or who entered by selecting the
keyword “SELTZERSTRONG” at https://airbaton.net/cxj5QSQXW2EM2gHShV1z.
Group 6: One (1) potential winner will be selected in a random drawing as
defined above from all eligible entries received from CT, MD, NJ, NY and PA residents
who entered by texting “MIRROR” to 78896, or who entered by selecting the keyword
“MIRROR” at https://airbaton.net/cxj5QSQXW2EM2gHShV1z.
5. WINNER NOTIFICATION:
All prizes will be awarded. Potential winners will be notified by email, phone call
and/or text message and will be required to respond to the notification within forty-eight
(48) hours indicating whether he/she can accept the prize. If potential winner does not
respond to the notification within the forty-eight (48) hour time period, prize will be
forfeited and an alternate potential winner will be randomly selected. Any alternate
potential winner selected will also be required to respond to the notification within the
time frame stated above.
Potential winners will be required to complete, sign and return an affidavit of
eligibility and liability and, unless prohibited by law, publicity release to Sponsor or
Sponsor’s representative within three (3) days of prize acceptance. Subject to
verification of eligibility and compliance with the terms of these Official Rules, including
verification that the winner is twenty-one (21) years of age or older, the potential winner
will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the
potential winner is twenty-one (21) years of age or older prior to winner notification, the
potential winner will be disqualified and an alternate potential winner will be randomly
selected.
In the event of noncompliance within any stated time period, the prize will be
forfeited and an alternate potential winner will be randomly selected. Any alternate
potential winner selected will also be required to adhere to the time periods described
herein. Any prize notification or prize returned to the Sponsor or its agencies as
undeliverable will result in disqualification and the awarding of that prize to an alternate
potential winner.
Released Parties (as defined below) are not responsible for suspended or
discontinued Internet, wireless, or land-line phone service or a change in an entrant’s
email, phone number or mailing address which may result in a potential winner not
receiving initial prize notification or his/her prize information.
6. PRIZE DETAILS:
Grand Prize (6 total; one per Group; see Rule #4): Each winner will receive one
(1) The Mirror Home Gym. Approximate Retail Value (“ARV) is $2,000.00. If winner
cannot accept the prize as specified, prize will be forfeited and will be awarded to an
alternate winner. Total ARV of all prizes is $12,000.00. Any difference between stated
value and actual value will not be awarded.
Limit one (1) prize per person. Prize is non-transferable and no cash equivalent
or substitution of prize is offered, except at the sole discretion of Sponsor. If a prize, or
any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to
substitute prize with another prize of equal or greater value. Prize winner will be solely
responsible for all federal, state and/or local taxes, and for any other fees or costs
associated with the prizes they receive, regardless of whether it, in whole or in part, is
used.
If Sponsor so elects, potential winner may be required to submit to a confidential
background check. Such background check may include (but is not limited to)
investigation of criminal, sexual offenses, or other arrest or conviction record, and any
other factor deemed relevant by the Sponsor to help ensure that potential winner will not
bring the Sponsor into public disrepute, contempt, scandal or ridicule or reflect
unfavorably on the Sponsor. If requested, potential winner agrees to sign waiver forms
authorizing the release of personal and background information. In the event of
noncompliance, to be determined at the sole discretion of Sponsor, prize will be
forfeited and will be awarded to an alternate winner.
7. PUBLICITY:
Acceptance of prize offered constitutes permission for Sponsor to use winner’s
name, voice, biographical information and/or likeness for purposes of advertising and
promotion without further compensation in all media now known or hereafter discovered
worldwide and on the Internet without notice or review or approval as permitted by law.
8. RELEASE:
By accepting a prize, winner agrees to release and hold Anheuser-Busch, LLC
and Administrator harmless from all losses, damages, rights, claims and actions of any
kind resulting from acceptance, possession or use of any prize, including without
limitation, personal injuries, death and property damage.
9. GENERAL CONDITIONS:
Anheuser-Busch, LLC, Administrator and each of their respective affiliates,
subsidiaries, and agencies (collective the “Released Parties”) are not responsible for
lost, late, misdirected, unintelligible, returned or undelivered entries, telephone calls,
text messages, email, or for lost, interrupted or unavailable satellite, network, server,
Internet Service Provider (ISP), Website, or other connections availability, accessibility
or traffic congestion, miscommunications, failed computer, network, telephone, satellite
or cable hardware or software or lines, or technical failure, or jumbled, scrambled,
delayed or misdirected transmissions, computer hardware or software malfunctions,
failures or difficulties, or other errors of any kind whether human, mechanical, electronic
or network. Persons who tamper with or abuse any aspect of this Sweepstakes or
Website, or act in violation of the Official Rules, or act in any manner to threaten or
abuse or harass any person, or violate Website’s terms of service, as solely determined
by the Sponsor or Administrator, will be disqualified. Released Parties are not
responsible for any incorrect or inaccurate information whether caused by Website
users, tampering, hacking, or by any of the programming or equipment associated with
or used in this Sweepstakes, and assumes no responsibility for any errors, omission,
deletion, interruption or delay in operation or transmission or communication line failure,
theft or destruction or unauthorized website access. Any use of robotic, macro,
automatic, programmed or like entry methods will void all such entries, and may subject
that entrant to disqualification. Released Parties are not responsible for injury or
damage to participant’s or any other person’s computer or property related to or
resulting from participating in this Sweepstakes. Should any portion of Sweepstakes
be, in the Sponsor’s or Administrator’s sole opinion, compromised by virus, worms,
bugs, unauthorized human intervention or other causes which, in the sole opinion of the
Sponsor, corrupt or impair administration, security, fairness or proper play of this
Sweepstakes, or submission of entries, Sponsor and Administrator reserve the right at
their sole discretion to suspend, modify or terminate the Sweepstakes, and randomly
select the winner from valid entries received prior to action taken, or otherwise as may
be deemed fair and equitable by the Sponsor. Text message entries will be deemed to
have been submitted by the registered owner of the wireless number used to enter. In
the event of a dispute regarding the identity of an online entrant, the authorized
subscriber of the email account used to enter will be deemed to be the entrant, and
must comply with these rules. The authorized account subscriber is the natural person
who is assigned the email address by the ISP or other organization responsible for
assigning email addresses. All materials submitted become the property of Anheuser-
Busch, LLC and will not be returned. SOME JURISDICTIONS DO NOT ALLOW THE
LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL,
OR OTHER DAMAGES.
10. DISPUTE RESOLUTION:
All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the entrant,
Administrator and Sponsor in connection with the Sweepstakes, or any claim or dispute
that has arisen or may arise between you, Administrator and Sponsor, shall be
governed by, and construed in accordance with, the laws of the State of Missouri
without giving effect to any choice of law or conflict of law rules. The place of arbitration
shall be St. Louis, Missouri.
11. PRIVACY POLICY:
See Sponsor’s privacy policy at https://www.michelobultra.com/privacy-
policy.html for details regarding the use of personal information collected in connection
with this Sweepstakes. If you are verified as a prize winner, your first name, last initial,
city and state will be included in a publicly-available winner’s list.
12. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.
13. ADMINISTRATOR:
Rio Creative, 16630 Old Chesterfield Road, Chesterfield MO 63017
14. WINNER’S LIST:
For the names of the winners, hand-print your name and complete address on a
3″ x 5″ card and mail to: Michelob ULTRA Organic The Mirror Sweepstakes Winners
List Request, 16630 Old Chesterfield Road, Chesterfield, MO 63017, for receipt by June
1, 2021.
© 2021 Anheuser-Busch, Michelob ULTRA Organic Seltzer, Spicy Pineapple, Peach
Pear, and Cucumber Lime, IRC Beers, St. Louis, MO