Anheuser-Busch – Michelob Ultra Organic Seltzer Summer – Win (2 total 1 per Entry Period

The “Michelob Ultra Organic Seltzer Summer Sweepstakes” (“Sweepstakes”) is
open to legal residents of AZ, CA, IL, NC, and TX who are twenty-one (21) years of age
or older at the time of entry. Employees, contractors, directors, officers and agents of
Anheuser-Busch, LLC, its affiliates and subsidiaries, advertising and promotion
agencies, wholesale distributors, retail licensees, and all other service agencies
involved with the Sweepstakes, and members of their immediate family (spouse, parent,
child and sibling) are not eligible to enter or win. The Sweepstakes is subject to all
applicable federal, state, and local laws and regulations and is void where prohibited.
Participation constitutes entrant’s full and unconditional agreement to these Official
Rules and Sponsor’s and Administrator’s decisions which are final and binding in all
matters related to this Sweepstakes. Winning a prize is contingent upon fulfilling all
requirements as set forth herein.
Sweepstakes begins at 12:00:00 p.m. Eastern Daylight Time (“EDT”) on August
18, 2021 and ends at 11:00:00 p.m. EDT on October 11, 2021 (“Sweepstakes Period”).
The Sweepstakes Period is divided into two (2) entry periods (each an “Entry Period”)
as defined in the chart below. Administrator’s computer is the official time keeping
device for this Sweepstakes.
1 08/18/21, 12:00:00 p.m. EDT 09/01/21, 11:59:59 p.m. EDT 09/02/21
2 09/02/21, 12:00:00 p.m. EDT 10/11/21, 11:00:00 p.m. EDT 10/12/21
Visit (“Website”) during the Sweepstakes Period and
follow the instructions to complete and submit an online entry (“On-line Entry” or
“Entry”). After submitting an On-line Entry, Entrants will have the opportunity to submit
a bonus entry by uploading a photograph of themselves with an Ultra Organic Seltzer
logo (“Bonus Entry” or “Entry”).
If the Bonus Entry contains additional people other than only the entrant, please
note that the one (1) person submitting the Bonus Entry will be considered the entrant
and only the entrant is eligible to win a prize. No other person in the Entry is eligible to
receive a prize. Neither Sponsor nor Administrator are liable for any disputes arising
from or related to the Sweepstakes in this regard.
Automated entries are prohibited and any use of automated devices will cause
disqualification. Entrants may not enter with multiple email addresses, nor use any other
device or artifice, to enter multiple times or as multiple entrants. Any entrant who
attempts to enter with multiple email addresses under multiple identities or uses any
device or artifice to register multiple times will be disqualified and forfeits all prizes won,
in Sponsor’s sole discretion. Multiple entrants are not permitted to share the same
email address. Should multiple users of the same email account enter the
Sweepstakes and a dispute thereafter arise regarding the identity of the entrant, the
authorized account holder of said email account at the time of entry will be considered
an entrant and must comply with these Official Rules. The authorized account
subscriber is the natural person who is assigned the email address by the ISP or other
organization responsible for assigning email addresses. Potential winner may be
required to show proof of being the authorized account subscriber.
If entering with a mobile phone or other web-enabled device and using your
wireless carrier’s network, standard data charges from your wireless carrier may apply.
Check with your wireless service provider for details on these and any other applicable
charges. Entrants are solely responsible for any such wireless charges.
See Appendix A for additional Entry Guidelines & Prohibited Content. Entries
must comply with these Official Rules. Sponsor reserves the right, but not the obligation,
to review any Entry for violation of these Official Rules and may, at its sole discretion,
reject, delete, or otherwise exclude an Entry for any reason including, without limitation,
if an Entry contains any Prohibited Content (as defined in Appendix A) or any other
commentary or material which Sponsor, in its sole discretion, deems inappropriate.
All Entries must be received and recorded during the Sweepstakes Period. No
other forms of Entry are valid. Limit one (1) Entry and one (1) Bonus Entry per person.
Potential winners will be selected in a random drawing to be held on or about
each Drawing Date as defined in Rule No. 2 from among all eligible Entries received for
each Entry Period by an independent judging agency, whose decision are final in all
matters relating to this Sweepstakes. Non-winning entries from Entry Period 1 will carry
forward to the Entry Period 2 drawing. Odds of winning depend on the number of
eligible entries received during the Sweepstakes Period.
All prizes will be awarded. Potential winners will be notified by email or phone call
message and will be required to respond to the notification within forty-eight (48) hours
indicating whether they can accept the prize. If a potential winner does not respond to
the notification within the forty-eight (48) hour time period, prize will be forfeited and an
alternate potential winner will be randomly selected. Any alternate potential winner
selected will also be required to respond to the notification within the time frame stated
Potential winners may be required to complete, sign, and return an affidavit of
eligibility and liability and, unless prohibited by law, publicity release to Sponsor or
Sponsor’s representative within forty-eight (48) hours of prize acceptance. Subject to
verification of eligibility and compliance with the terms of these Official Rules, including
verification that the winner is twenty-one (21) years of age or older, the potential winner
will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the
potential winner is twenty-one (21) years of age or older prior to winner notification, then
the potential winner will be disqualified and an alternate potential winner will be
randomly selected.
In the event of noncompliance within any stated time period, the prize will be
forfeited and an alternate potential winner will be randomly selected. Any alternate
potential winner selected will also be required to adhere to the time periods described
herein. Any prize notification or prize returned to the Sponsor or its agencies as
undeliverable will result in disqualification and the awarding of that prize to an alternate
potential winner.
Released Parties (as defined below) are not responsible for suspended or
discontinued Internet, wireless, or land-line phone service or a change in an entrant’s
email, phone number or mailing address which may result in a potential winner not
receiving initial prize notification or his/her prize information. Note: Any communication
between a potential winner and Sponsor or its agencies regarding this Sweepstakes
(e.g. phone calls, text messages, chats, emails, etc.) may be recorded for quality
assurance and training purposes.
Prize (2 total, 1 per Entry Period. See Rule No. 2): One (1) $500.00 digital
prepaid card. Terms and conditions received with the digital prepaid card apply.
Approximate Retail Value (“ARV”) is $500.00. If winner cannot accept the prize as
specified, prize will be forfeited and will be awarded to an alternate winner. Total ARV
of all prizes is $1,000.00. Any difference between stated value and actual value will not
be awarded.
Prize is non-transferable and no cash equivalent or substitution of prize is
offered, except at the sole discretion of Sponsor. If a prize or any portion thereof cannot
be awarded for any reason, Sponsor reserves the right to substitute prize with another
prize of equal or greater value. Prize winner will be solely responsible for all federal,
state, and/or local taxes, and for any other fees or costs associated with the prizes they
receive, regardless of whether it, in whole or in part, is used.
If Sponsor so elects, potential winner may be required to submit to a confidential
background check. Such background check may include (but is not limited to)
investigation of criminal, sexual offenses, or other arrest or conviction record, and any
other factor deemed relevant by the Sponsor to help ensure that each potential winner
will not bring the Sponsor into public disrepute, contempt, scandal or ridicule or reflect
unfavorably on the Sponsor. If requested, potential winner agrees to sign waiver forms
authorizing the release of personal and background information. In the event of
noncompliance, to be determined at the sole discretion of Sponsor, prize will be
forfeited and will be awarded to an alternate winner.
Anheuser-Busch, LLC and its respective affiliates, subsidiaries, and agencies
(collectively the “Released Parties”) are not responsible for lost, late, misdirected,
unintelligible, returned or undelivered Entries, email, or for lost, interrupted or
unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other
connections availability, accessibility or traffic congestion, miscommunications, failed
computer, network, telephone, satellite or cable hardware or software or lines, or
technical failure, or jumbled, scrambled, delayed or misdirected transmissions,
computer hardware or software malfunctions, failures or difficulties, or other errors of
any kind whether human, mechanical, electronic or network. Persons who tamper with
or abuse any aspect of this Sweepstakes or Website, or act in violation of the Official
Rules, or act in any manner to threaten or abuse or harass any person, or violate
Sponsor’s terms of service, as solely determined by the Sponsor, will be disqualified.
Released Parties are not responsible for any incorrect or inaccurate information whether
caused by users, tampering, hacking, or by any of the programming or equipment
associated with or used in this Sweepstakes, and assumes no responsibility for any
errors, omission, deletion, interruption or delay in operation or transmission or
communication line failure, theft or destruction or unauthorized Website access. Any
use of robotic, macro, automatic, programmed or like entry methods will void all such
Entries, and may subject that entrant to disqualification. Released Parties are not
responsible for injury or damage to entrants or any other person’s computer or property
related to or resulting from participating in this Sweepstakes. Should any portion of
Sweepstakes be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs,
unauthorized human intervention or other causes which, in the sole opinion of the
Sponsor, corrupt or impair administration, security, fairness or proper play of this
Sweepstakes, or submission of Entries, Sponsor reserves the right at its sole discretion
to suspend, modify or terminate the Sweepstakes, and determine the Prize winner from
valid, non-suspect Entries received prior to action taken, or otherwise as may be
deemed fair and equitable by the Sponsor. In the event of a dispute regarding the
identity of an online entrant, the authorized subscriber of the email account used to
enter will be deemed to be the entrant and must comply with these rules. The
authorized account subscriber is the natural person who is assigned the email address
by the ISP or other organization responsible for assigning email addresses. All
materials submitted become the property of Anheuser-Busch, LLC and will not be
Entrants agree (a) that Sponsor and its parent, subsidiary and affiliated
companies, advertising and Sweepstakes agencies and their respective officers,
directors, employees, wholesale distributors, representatives and agents, will have no
liability whatsoever for, and are released and shall be held harmless by entrants
against, any liability, for any injuries, losses or damages of any kind, to persons,
including death, or property, or rights of publicity or privacy, defamation, copyright
infringement or portrayal in a false light resulting in whole or in part, directly or indirectly,
from acceptance, possession, misuse or use of the prize or participation in this
Sweepstakes or in any Sweepstakes-related activity, and (b) winner, by acceptance of
prize, except where legally prohibited, grants permission for Sponsor (and agrees to
confirm such agreement in writing) and those acting pursuant to its authority to use
his/her name, submitted biography, voice and/or likeness and prize information, and/or
Entry (and assign the Entry, which may be altered, changed, modified, edited, used
alone or with other works, as solely determined by Sponsor) for advertising, trade and
Sweepstakes purposes without further compensation, at any times or time, in all media
now known or hereafter discovered worldwide and on the Internet without notice or
review or approval.
You grant Sponsor an exclusive, worldwide, perpetual, irrevocable, unrestricted,
royalty-free, sub-licensable and transferrable right and license to exploit your Entry
(including, without limitation, your name and likeness and the names and likenesses of
any and all persons in the Entry, and any intellectual property rights (e.g. copyright,
trademark, etc.) contained in the Entry) in any media now or hereafter known, without
any payment or other consideration of any kind, or permission or notification, to you or
any third party, for any purpose, including, without limitation, your Entry and any
person’s property (physical, personal, intellectual property rights, and indicia) contained
therein. The foregoing grant includes, without limitation, the right to reproduce, display,
distribute, publicly perform, create derivative works of, alter, amend, broadcast, edit,
publish, use, merchandise, license, sublicense, and adapt the Entry in any and all
media now or hereafter known, throughout the world, for any purpose, whether
commercial in nature or otherwise, including in contexts and circumstances that result in
your Entry being associated with a particular Sponsor or Sponsors. Accordingly, you
hereby waive any objection to, such use including without limitation, distribution,
reproduction, creation of derivative works of, public performance, or display of your
Entry, and any claim for compensation whatsoever in connection therewith. Such waiver
shall include any claim for infringement of any so-called “Moral Right,” “Droit Moral” or
similar right or interest.
All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the Entrant or
Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or
may arise between you and Sponsor shall be governed by, and construed in
accordance with, the laws of the State of Missouri without giving effect to any choice of
law or conflict of law rules. The place of arbitration shall be St. Louis, Missouri.
Please see Sponsor’s privacy policy located at for details regarding the use of
personal information collected in connection with this Sweepstakes. If you are verified
as a prize winner, your first name, last initial, city and state will be included in a publicly-
available winner’s list.
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.
AYC Media, P.O. Box 986, 425 Fayette Street, Conshohocken, Pennsylvania
For the names of the winners, hand-print your name and complete address on a
3″ x 5″ card and mail to: Michelob Ultra Organic Seltzer Sweepstakes Winners List
Request, AYC Media, P.O. Box 986, 425 Fayette Street, Conshohocken, Pennsylvania
19428 for receipt by December 12, 2021.
© 2021 Anheuser-Busch, Michelob Ultra® Organic Seltzer, IRC Beer, St. Louis, MO
Entries must meet the following requirements:
Entry cannot defame, misrepresent or contain disparaging remarks about
Sponsor or its products, or other people, products or companies or communicate
messages or images inconsistent with the positive images and/or goodwill to
which Sponsor wishes to associate.
Sponsor shall have full right and power to copy, publish, broadcast, display,
distribute, use, edit, translate, alter, combine with other material, reuse and adapt
any or all portions of the Entry in any way and for any purpose whatsoever, at
any time, now or in the future, in any media now known or hereafter devised
throughout the World in any manner whatsoever and for any purpose.
Entry cannot (a) be sexually explicit or suggestive, violent or derogatory of any
ethnic, racial, gender, religious, professional or age group, profane or
pornographic, contain nudity or any materially dangerous activity; (b) promote the
excessive or irresponsible consumption of alcohol, or promote illegal use of
alcohol, drugs, tobacco, firearms/weapons (or the use of any of the foregoing),
any activities that may appear unsafe or dangerous or any particular political
agenda or message; (c) be obscene or offensive, endorse any form of hate or
hate group; (d) contain an image of anyone under 21 years of age; (e) otherwise
fail to comply with the Beer Institute Advertising and Marketing Code as made
publicly available at the following online location:
Brochure.pdf; (f) contain trademarks, logos or trade dress owned by others, or
advertise or promote any brand or product of any kind (other than Michelob Ultra
Organic Seltzer), without permission, or contain any personal identification, such
as license plate numbers, personal names, email addresses or street addresses;
(g) contain copyrighted materials owned by others without permission; (h) contain
materials embodying the names, likenesses or other indicia identifying any
person, living or dead, without permission; (i) refer to or depict any names, logos
or readily recognizable features of a retailer of alcohol beverages (such as a
grocery store, convenience store, restaurant, bar, or any other retail location that
sells alcohol beverages);or (j) depict, and cannot itself be in, violation of any law.
Each entrant warrants and represents that the Entry: (a) is his/her original work,
published; (b) has not received previous awards; and (c) does not infringe upon
the copyrights, trademarks, rights of privacy, publicity or other intellectual
property or other rights of any person or entity;
Any entrant whose Entry includes likenesses of third parties or contains elements
not owned by the entrant (such as, but not limited to, depictions of persons,
buildings, trademarks or logos) must be able to provide legal releases for such
use including Sponsor’s use of such Entry, in a form satisfactory to Sponsor,
upon request, prior to award of prize and/or naming of entrant as a Winner.
Any Entry that, in the sole opinion of Sponsor, is not in accordance with the
guidelines as stated herein or on the Website, or is deemed to be inappropriate
for publication is ineligible.
Incomplete, illegible, deceptive or garbled Entries are not eligible.
Any such entrant will indemnify and hold harmless, Sponsor from any claims to
the contrary.
All Entries are subject to Sponsor’s Digital Millennium Copyright Act policy, as follows:
DIGITAL MILLENNIUM COPYRIGHT ACT—Anheuser-Busch is committed to respecting and
protecting the legal rights of copyright owners. As such, Anheuser-Busch adheres to the
following notice and take down policy, in full compliance with Section 512(c)(3) of the
DMCA (17 U.S.C. § 512 et seq.). If you believe any of the Entries infringes upon your
intellectual property rights, please submit a notification alleging such infringement
(hereafter a “DMCA Takedown Notice”). To be valid, a DMCA Takedown Notice must (i)
be provided to the Anheuser-Busch designated agent, (“Copyright Agent”), as set forth
below, and (ii) include the following:
A physical or electronic signature of a person authorized to act on behalf of the
owner of an exclusive right that is allegedly infringed;
Identification of the copyrighted work claimed to have been infringed, or, if
multiple copyrighted works at a single online site are covered by a single
notification, a representative list of such works;
Identification of the material claimed to be infringing or to be the subject of
infringing activity and that is to be removed or access disabled and information
reasonably sufficient to permit the service provider to locate the material;
Information reasonably sufficient to permit the service provider to contact you,
such as an address, telephone number, and, if available, an electronic mail;
A statement that you have a good faith belief that use of the material in the
manner complained of is not authorized by the copyright owner, its agent, or the
law; and,
A statement that, under penalty of perjury, the information in the notification is
accurate and you are authorized to act on behalf of the owner of the exclusive
right that is allegedly infringed.
Anheuser-Busch’s Copyright Agent to receive DMCA Takedown Notices is: email: For clarity, only DMCA Takedown Notices should
go to the Copyright Agent; any other feedback, comments, online purchases or other
communications should be directed to the applicable customer service links posted on
the Website. You acknowledge that in order for Anheuser-Busch to be authorized to
takedown any Content, your DMCA Takedown Notice must comply with all of the
requirements of this Section.
By submitting an Entry, you agree that your Entry is gratuitous and made without
restriction, that it will not place Sponsor under any obligation other than as stated in
these Official Rules, that Sponsor is free to publish or otherwise disclose the ideas
contained in the Entry on a non-confidential basis to anyone or otherwise use the ideas
without any additional compensation to you. You acknowledge that, by acceptance of
your Entry, Sponsor does do not waive any rights to use similar or related ideas
previously known to Sponsor or developed by its employees, or obtained from sources
other than you.
By participating, you acknowledge that your Entry may be used in Sponsor’s sole
discretion. Entries are the views/opinions of the individual entrant and do not reflect the
views of the Sponsor in any manner. By entering, you acknowledge that Sponsor has
no obligation to use or post any Entry you submit.