Anheuser-Busch – Michelob Ultra New Year’s Resolution – Win one (1) Peloton Bike

2. The “Michelob Ultra New Year’s Resolution Sweepstakes” (“Sweepstakes”) is open to U.S.
residents who are twenty-one (21) years of age or older. Void where prohibited.
3. Sweepstakes begins at 12:00:00 a.m. Central Standard Time on January 1, 2019 and ends at
11:59:59 p.m. Central Daylight Time on April 30, 2019 (“Sweepstakes Period”).
4. Two (2) Ways to Enter: (a) Internet: Visit (“Website”) during the
Sweepstakes Period and follow the online instructions to complete and submit an online entry. (b) Text
Message: Use your SMS-enabled mobile phone to text “PEDAL” to shortcode 78896 and you will receive
information on how to submit an entry. Participants must have a mobile phone with text messaging
capabilities to enter by text message. Participants entering this Sweepstakes via text message may incur
a standard text message charge from their wireless service provider for each message sent and received.
Check with your wireless service provider for details on these and other applicable charges. You may
receive reply messages. Participants are solely responsible for any such wireless charges. Not all
wireless carriers participate. All entries must be received and recorded during the Sweepstakes Period.
Sponsor’s designated official judging organization’s computer is the official time keeping device for this
Sweepstakes. No other forms of entry are valid. Limit one (1) entry per person.
5. Anheuser-Busch, LLC (“Sponsor”) and its affiliates, subsidiaries, and agencies are not
responsible for lost, late, misdirected, unintelligible, returned or undelivered entries, telephone calls, text
messages, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider
(ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications,
failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure,
or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software
malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or
network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in
violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate
Website’s terms of service, as solely determined by the Sponsor, will be disqualified. Neither Sponsor
nor its agencies are responsible for any incorrect or inaccurate information whether caused by Website
users, tampering, hacking, or by any of the programming or equipment associated with or used in this
Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in
operation or transmission or communication line failure, theft or destruction or unauthorized website
access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such
entries, and may subject that entrant to disqualification. Neither Sponsor nor its agencies are responsible
for injury or damage to participant’s or any other person’s computer or property related to or resulting from
participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s sole opinion,
compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole
opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this
Sweepstakes, or submission of entries, Sponsor reserves the right at its sole discretion to suspend,
modify or terminate the Sweepstakes, and randomly select the winner from valid entries received prior to
action taken, or otherwise as may be deemed fair and equitable by the Sponsor. Text message entries
will be deemed to have been submitted by the registered owner of the wireless number used to enter. In
the event of a dispute regarding the identity of an online entrant, the authorized subscriber of the email
account used to enter will be deemed to be the entrant, and must comply with these rules. The
authorized account subscriber is the natural person who is assigned the email address by the ISP or
other organization responsible for assigning email addresses. All materials submitted become the
property of Anheuser-Busch, LLC and will not be returned.
6. Winner will be selected in a random drawing to be held on or about May 1, 2019 from among all
eligible entries received by an independent judging agency, whose decisions are final in all matters
relating to this Sweepstakes. Winner may not substitute or transfer prize, but Sponsor reserves the right
to substitute prize with a prize of equal or greater value.
7. The prize will be awarded. Odds of winning depend on the number of eligible entries received.
The potential winner will be notified by phone or email and will be required to respond to the notification
within forty-eight (48) hours indicating whether he/she can accept the prize. If no response is received
within the time allotted, an alternate potential winner will be randomly selected. Any alternate potential
winners selected will also be required to respond to the notification within forty-eight (48) hours. Sponsor
is not responsible for suspended or discontinued Internet, wireless, or land-line phone service which may
result in a potential winner not receiving initial prize notification. Potential winner will be required to
complete, sign, and return an affidavit of eligibility and liability and publicity release via email, fax or
overnight mail within seven (7) days of prize acceptance. Subject to verification of eligibility and
compliance with the terms of these Official Rules, including verification that the winner is at least twenty-
one (21) years of age or older, the potential winner will be declared the official winner of the
Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older
prior to winner notification, then the potential winner will be disqualified and the prize will be awarded to
an alternate potential winner. In the event of noncompliance within any of these time periods, prize will
be forfeited and an alternate potential winner selected. Any alternate potential winner selected will also
be required to adhere to the time periods described herein. Any prize notification or prize returned to the
Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an
alternate potential winner.
Please see the privacy policy located at for
details of Sponsor’s policy regarding the use of personal information collected in connection with this
Sweepstakes. If you are verified as the prize winner, your first name, last initial, city and state will be
included in a publicly-available winner’s list.
8. Employees and the immediate families of employees of Anheuser-Busch, LLC and its affiliates
and subsidiaries; wholesale distributors and their employees and their immediate families; advertising and
promotion agencies and their employees and their immediate families; and retail licensees and their
employees and their immediate families are ineligible. This Sweepstakes is void where prohibited by law
and is subject to federal, state and local regulations. Taxes on prizes, if any, are solely the responsibility
of the winner.
9. Acceptance of prize offered constitutes permission for Sponsor to use winner’s name, voice,
biographical information and/or likeness for purposes of advertising and promotion without further
compensation in all media now known or hereafter discovered worldwide and on the Internet without
notice or review or approval as permitted by law.
10. Prize (1): The winner will receive one (1) Peloton Bike, a one-year Peloton subscription, one (1)
bike mat, one (1) heart rate monitor, one (1) pair of earbuds, one (1) glass water bottle and weights.
Approximate Retail Value: $2,900.00. If winner cannot accept prize as specified, prize will be forfeited
and awarded to an alternate winner. Any difference between stated value and actual value will not be
If Sponsor so elects, potential winner may be required to submit to a confidential background
check. Such background check may include (but is not limited to) investigation of criminal, sexual
offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to
help ensure that the potential winner will not bring the Sponsor Into public disrepute, contempt, scandal or
ridicule or reflect unfavorably on the Sponsor. If requested, the potential winner agrees to sign waiver
forms authorizing the release of personal and background information. In the event of noncompliance, to
be determined at the sole discretion of Sponsor, prize will be forfeited and will be awarded to an alternate
11. By accepting a prize, winner agrees to release and hold Anheuser-Busch, LLC harmless from all
losses, damages, rights, claims and actions of any kind resulting from acceptance, possession or use of
any prize, including without limitation, personal injuries, death and property damage. By participating in
this Sweepstakes, participant agrees to be bound by all the Official Rules of this Sweepstakes.
12. For the name of the winner, hand-print your name and complete address on a 3″ x 5″ card and
mail to: Michelob Ultra New Year’s Resolution Sweepstakes Winners List, 16630 Old Chesterfield Rd.,
Chesterfield, MO 63017, for receipt by July 1, 2019.
© 2019 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO
Abbreviated Text Copy
NO PURCHASE NECESSARY. Sweepstakes open to U.S. residents who are 21 years of age or older.
Sweepstakes begins at 12:00:00 a.m. CST on 1/1/19 and ends at 11:59:59 p.m. CDT on 4/30/19. Visit for free entry, prize and complete details. Message and data rates may apply.
You agree to receive response texts. Void where prohibited.