Anheuser-Busch – Michelob Ultra Fighter – Win one (1) autographed Kansas City Chiefs jersey
MICHELOB ULTRA® FIGHTER SWEEPSTAKES
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE
TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR
CHANCES OF WINNING. THE SWEEPSTAKES IS INTENDED FOR VIEWING IN IOWA,
KANSAS, MISSOURI, NEBRASKA AND SOUTH DAKOTA ONLY AND WILL BE
GOVERNED BY UNITED STATES LAW. VOID WHERE PROHIBITED.
1. ELIGIBILITY: The “Michelob Ultra Fighter Sweepstakes” (“Sweepstakes”) is open to
legal residents of Iowa, Kansas, Missouri, Nebraska and South Dakota who are at least twenty-
one (21) years of age or older at the time of entry. Employees, contractors, directors, officers
and agents of Anheuser-Busch, LLC and its affiliates and subsidiaries, advertising and
promotion agencies, wholesale distributors, retail licensees, all other service agencies involved
with the Sweepstakes, and the NFL Entities (as defined below) and members of their immediate
family (spouse, parent, child, sibling), are not eligible to enter or win. The Sweepstakes is
subject to all applicable federal, state and local laws and regulations and is void where
prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official
Rules and Sponsor’s and Administrator’s decisions which are final and binding in all matters
related to this Sweepstakes. Winning a prize is contingent upon fulfilling all requirements as set
2. SPONSOR: Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.
3. ADMINISTRATOR: Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
4. SWEEPSTAKES PERIOD: Sweepstakes begins at 12:00:00 a.m. Eastern Daylight
Time (“EDT”) on September 25, 2020 and ends at 11:59:59 p.m. EDT on October 31, 2020
5. HOW TO ENTER: Two (2) Ways to Enter: (a) Internet: Visit
https://michelobultra.promo.eprize.com/fighter/ (“Website”) during the Sweepstakes Period and
follow the online instructions to complete and submit an online entry. (b) Text Message: Use
your SMS-enabled mobile phone to text “ULTRAFIGHTER” to shortcode 404040 and you will
receive information on how to submit an entry. All entries must be received and recorded during
the Sweepstakes Period. Administrator’s computer is the official time-keeping device for this
Sweepstakes. No other forms of entry are valid. Limit one (1) entry per person.
Automated entries are prohibited and any use of automated devices will cause
disqualification. Entrants may not enter with multiple email addresses, nor use any other device
or artifice, to enter multiple times or as multiple entrants. Any entrant who attempts to enter with
multiple email addresses under multiple identities, or uses any device or artifice to register
multiple times, will be disqualified and forfeits all prizes won, in Sponsor’s sole discretion.
Multiple entrants are not permitted to share the same email address. Should multiple users of
the same email account enter the Sweepstakes and a dispute thereafter arise regarding the
identity of the entrant, the authorized account holder of said email account at the time of entry
will be considered an entrant, and must comply with these Official Rules. The authorized
account subscriber is the natural person who is assigned the email address by the ISP or other
organization responsible for assigning email addresses. Potential winners may be required to
show proof of being the authorized account subscriber.
Participants must have a mobile phone with text messaging capabilities to enter by text
message. If you wish to opt out, text STOP to 404040. Text HELP to 404040 if you would like
more information. If you enter via text messaging, you will receive up to six (6) text
messages in response to your entry from an automated system. Consent is not required to buy
goods and services. Send questions to firstname.lastname@example.org. Participants
entering this Sweepstakes via text message may incur a standard text message charge from
their wireless service provider for each message sent and received. Check with your wireless
service provider for details on these and other applicable charges. You may receive reply
messages, and by entering, you expressly consent to receiving such messages. Participants
are solely responsible for any such wireless charges. Not all wireless carriers participate.
policy.html for details regarding the use of personal information collected in connection with this
Sweepstakes. To view the Mobile Terms and Conditions, visit
https://www.helloworld.com/terms. If you are verified as a prize winner, your first name, last
initial, city and state will be included in a publicly-available winner’s list.
6. SWEEPSTAKES DRAWING: Potential winners will be selected in a random drawing to
be held on or November 2, 2020 from among all eligible entries received by Administrator,
whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend
on the number of eligible entries received. Limit one (1) Prize per person.
7. WINNER NOTIFICATION: All prizes will be awarded. The potential winners will be
notified by email, phone or text and will be required to respond to the notification within twenty-
four (24) hours indicating whether he/she can accept his/her prize. If no response is received
within the time allotted, an alternate potential winner will be randomly selected. Any alternate
potential winner selected will also be required to respond to the notification within twenty-four
(24) hours. Sponsor is not responsible for suspended or discontinued Internet, wireless, or
land-line phone service which may result in a potential winner not receiving initial prize
notification. Potential winner may be required to complete, sign, and return an affidavit of
eligibility and liability and publicity release via email, fax or overnight mail within forty-eight (48)
hours of prize acceptance. Subject to verification of eligibility and compliance with the terms of
these Official Rules, including verification that each winner is at least twenty-one (21) years of
age or older, the potential winners will be declared the official winners of the Sweepstakes. If
Sponsor cannot verify that each potential winner is twenty-one (21) years of age or older prior to
winner notification, then the potential winner will be disqualified and the applicable prize will be
awarded to an alternate potential winner. In the event of noncompliance within any of these
time periods, prize will be forfeited and an alternate potential winner selected. Any alternate
potential winner selected will also be required to adhere to the time periods described herein.
Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result
in disqualification and the awarding of that prize to an alternate potential winner.
8. PRIZES: Grand Prize (3 total): Each winner will receive one (1) autographed Kansas
City Chiefs jersey. Approximate Retail Value (“ARV”): $100.00. Sponsor neither warrants nor
represents that prize can be sold or traded for the stated value; actual value depends on market
conditions which fluctuate. Autographs have no cash value. If a winner cannot accept prize as
specified, applicable prize will be forfeited and awarded to an alternate winner. Total ARV of all
prizes: $300.00. Any difference between stated value and actual value will not be awarded.
Prizes are non-transferable and no cash equivalent or substitution of prize is offered,
except at the sole discretion of Sponsor. If a prize, or any portion thereof, cannot be awarded
for any reason, Sponsor reserves the right to substitute prize with another prize of equal or
greater value. Prize winners will be solely responsible for all federal, state and/or local taxes,
and for any other fees or costs associated with the prizes they receive, regardless of whether it,
in whole or in part, is used.
If Sponsor so elects, each potential winner may be required to submit to a confidential
background check. Such background check may include (but is not limited to) investigation of
criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed
relevant by the Sponsor to help ensure that each potential winner will not bring the Sponsor or
the NFL Entities (as defined below) into public disrepute, contempt, scandal or ridicule or reflect
unfavorably on the Sponsor or the NFL Entities (as defined below). If requested, each potential
winner agrees to sign waiver forms authorizing the release of personal and background
information. In the event of noncompliance, to be determined at the sole discretion of Sponsor,
prize will be forfeited and will be awarded to an alternate winner.
9. PUBLICITY: Acceptance of prize offered constitutes permission for Sponsor and the
NFL Entities (as defined below) to use winner’s name, voice, biographical information and/or
likeness for purposes of advertising and promotion without further compensation in all media
now known or hereafter discovered worldwide and on the Internet without notice or review or
approval as permitted by law.
10. RELEASE: By accepting a prize, winner agrees to release and hold Anheuser-Busch,
LLC, Administrator and the NFL Entities (as defined below) harmless from all losses, damages,
rights, claims and actions of any kind resulting from acceptance, possession or use of any prize,
including without limitation, personal injuries, death and property damage.
11. GENERAL CONDITIONS: Anheuser-Busch, LLC, Administrator, the NFL Entities (as
defined below), and their respective affiliates, subsidiaries, and agencies (collectively the
“Released Parties”) are not responsible for lost, late, misdirected, unintelligible, returned or
undelivered entries, telephone calls, text messages, email, or for lost, interrupted or unavailable
satellite, network, server, Internet Service Provider (ISP), Website, or other connections
availability, accessibility or traffic congestion, miscommunications, failed computer, network,
telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled,
scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions,
failures or difficulties, or other errors of any kind whether human, mechanical, electronic or
network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act
in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person,
or violate Website’s terms of service, as solely determined by the Sponsor or Administrator, will
be disqualified. Released Parties are not responsible for any incorrect or inaccurate information
whether caused by Website users, tampering, hacking, or by any of the programming or
equipment associated with or used in this Sweepstakes, and assumes no responsibility for any
errors, omission, deletion, interruption or delay in operation or transmission or communication
line failure, theft or destruction or unauthorized website access. Any use of robotic, macro,
automatic, programmed or like entry methods will void all such entries, and may subject that
entrant to disqualification. Released Parties are not responsible for injury or damage to
participant’s or any other person’s computer or property related to or resulting from participating
in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s or Administrator’s
sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other
causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security,
fairness or proper play of this Sweepstakes, or submission of entries, Sponsor and
Administrator reserve the right at their sole discretion to suspend, modify or terminate the
Sweepstakes, and randomly select the winner from valid entries received prior to action taken,
or otherwise as may be deemed fair and equitable by the Sponsor. Text message entries will be
deemed to have been submitted by the registered owner of the wireless number used to enter.
In the event of a dispute regarding the identity of an online entrant, the authorized subscriber of
the email account used to enter will be deemed to be the entrant, and must comply with these
rules. The authorized account subscriber is the natural person who is assigned the email
address by the ISP or other organization responsible for assigning email addresses. All
materials submitted become the property of Anheuser-Busch, LLC and will not be returned.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY
FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE
LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING
PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT
DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR OR
ADMINISTRATOR’S NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL
12. DISPUTE RESOLUTION: You agree that any claim or dispute at law or equity that has
arisen or may arise relating in any way to or arising out of the Sweepstakes or the Official Rules
will be resolved in accordance with the provisions set forth in this Dispute Resolution section.
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR RIGHTS AND WILL HAVE
A SUBSTANTIAL IMPACT ON HOW CLAIMS YOU AND WE HAVE AGAINST EACH OTHER
You agree that whenever you have a disagreement with Administrator or Sponsor
arising out of, connected to, or in any way related to the Sweepstakes or the Official Rules, you
will send a written notice to the Administrator (“Demand”). You agree that the requirements of
this Dispute Resolution section will apply even to disagreements that may have arisen before
you accepted these Official Rules. You must send the Demand to the following address (the
“Notice Address”): Legal Department, Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI
48075. You agree that you will not take any legal action, including filing a lawsuit or demanding
arbitration, until 10 business days after you send a Demand. If the disagreement stated in the
Demand is not resolved to your satisfaction within 10 business days after it is received, and you
intend on taking legal action, you agree that you will file a demand for arbitration with the
American Arbitration Association (the “Arbitrator”). THIS ARBITRATION PROVISION LIMITS
THE ABILITY OF YOU, ADMINISTRATOR, AND SPONSOR TO LITIGATE CLAIMS IN COURT
AND YOU, ADMINISTRATOR, AND SPONSOR EACH AGREE TO WAIVE YOUR
RESPECTIVE RIGHTS TO A JURY TRIAL OR A STATE OR FEDERAL JUDGE. YOU AGREE
THAT YOU WILL NOT FILE ANY LAWSUIT AGAINST ADMINISTRATOR OR SPONSOR IN
ANY STATE OR FEDERAL COURT. For any such filing of a demand for arbitration, you must
effect proper service under the rules of the Arbitrator and notice to the Notice Address may not
be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the
arbitration, you may file your case with any national arbitration company. The Arbitrator shall
apply the AAA Consumer Arbitration Rules effective September 1, 2014 (as may be amended)
and as modified by the agreement to arbitrate in this Dispute Resolution section. You agree that
the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with
Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of arbitration
agreements and governs the interpretation and enforcement of the agreement to arbitrate.
YOU AGREE THAT YOU WILL NOT FILE A CLASS ACTION OR COLLECTIVE
ACTION AGAINST ADMINISTRATOR OR SPONSOR, AND THAT YOU WILL NOT
PARTICIPATE IN A CLASS ACTION OR COLLECTIVE ACTION AGAINST THEM. YOU
AGREE THAT YOU WILL NOT JOIN YOUR CLAIMS TO THOSE OF ANY OTHER PERSON.
Notwithstanding any other provision in the Official Rules, if this class action waiver is
invalidated, then the agreement to arbitrate is null and void, as though it were never entered
into, and any arbitration dispute at that time will be dismissed without prejudice and may be
refiled in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or
collective procedures in arbitration or the joinder of claims in arbitration. Administrator and
Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.
All issues and questions concerning the construction, validity, interpretation and enforceability of
these Official Rules, or the rights and obligations of the Entrant, Administrator, and Sponsor in
connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between
you, Administrator and Sponsor, shall be governed by, and construed in accordance with, the
laws of the State of Missouri without giving effect to any choice of law or conflict of law rules.
The place of arbitration shall be St. Louis, Missouri.
13. WINNER’S LIST: For a winner’s list, visit https://bit.ly/3l2dZnJ. The winner’s list will be
posted for sixty (60) days after winner confirmation is complete.
© 2020 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO
© 2020 Merkle Inc. All Rights Reserved.
Participant irrevocably waives all claims against the National Football League, its member
professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL
Enterprises LLC and each of their respective subsidiaries, affiliates, shareholders, officers,
directors, agents, representatives and employees (collectively, the “NFL Entities”) and agrees
that the NFL Entities will have no liability or responsibility for any claim arising in connection with
participation in this Sweepstakes or the prizes awarded. The NFL Entities have not offered or
sponsored this Sweepstakes in any way.
© 2020 NFL Properties LLC. All NFL-related trademarks are trademarks of the National