Anheuser-Busch – Busch Light Mow In Style – Win one custom Busch Light branded lawn mower

BUSCH LIGHT® MOW IN STYLE SWEEPSTAKES
OFFICIAL RULES
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A
CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE
YOUR CHANCES OF WINNING. THE SWEEPSTAKES IS INTENDED FOR VIEWING
IN CT, DC, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA AND VT ONLY AND WILL BE
GOVERNED BY UNITED STATES LAW. VOID WHERE PROHIBITED.
1. ELIGIBILITY:
The “Busch Light Mow in Style” (“Sweepstakes”) is open to legal residents of CT,
DC, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA and VT who are twenty-one (21) years of age
or older at the time of entry. Employees, contractors, directors, officers and agents of
Anheuser-Busch, LLC, its affiliates and subsidiaries, advertising and promotion agencies,
wholesale distributors, retail licensees, and all other service agencies involved with the
Sweepstakes, and members of their immediate family (spouse, parent, child or sibling),
are not eligible to enter or win. The Sweepstakes is subject to all applicable federal, state,
and local laws and regulations and is void where prohibited. Participation constitutes
entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and
Administrator’s decisions which are final and binding in all matters related to this
Sweepstakes. Winning a prize is contingent upon fulfilling all requirements as set forth
herein.
2. SWEEPSTAKES PERIOD:
Sweepstakes begins at 12:00:00 p.m. Eastern Daylight Time (“EDT”) on June 15,
2021 and ends at 11:59:59 p.m. EDT on August 31, 2021 (“Sweepstakes Period”).
Administrator’s computer is the official time keeping device for this Sweepstakes.
3. HOW TO ENTER:
For Residents of PA (see Appendix A for a list of eligible zip codes):
(1) Internet: Visit https://airbaton.net/DjsBJGw35Ewq8qfncUy3 (“Website”) and
follow the online instructions to choose one (1) keyword from the drop-down menu
(GRASS, MOWER, TRACTOR or LAWN) and complete and submit an online entry
(“Entry”).
(2) Text Message: Use your SMS-enabled mobile phone to text “GRASS” to
shortcode 78896 and you will receive information on how to submit an entry (also an
“Entry”).
(3) Text Message: Use your SMS-enabled mobile phone to text “MOWER” to
shortcode 78896 and you will receive information on how to submit an entry (also an
“Entry”).
(4) Text Message: Use your SMS-enabled mobile phone to text “TRACTOR” to
shortcode 78896 and you will receive information on how to submit an entry (also an
“Entry”).
(5) Text Message: Use your SMS-enabled mobile phone to text “LAWN” to
shortcode 78896 and you will receive information on how to submit an entry (also an
“Entry”).
For residents of CT, DC, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA and VT:
(1) Internet: Visit https://airbaton.net/DjsBJGw35Ewq8qfncUy3 and follow the
online instructions to choose the keyword “LAWNMOWER” from the drop-down menu
and complete and submit an online entry (also an “Entry”).
(2) Text Message: Use your SMS-enabled mobile phone to text “LAWNMOWER”
to shortcode 78896 and you will receive information on how to submit an entry (also an
“Entry”).
For all text message Entries: Participants must have a mobile phone with text
messaging capabilities to enter by text message. If you wish to opt out, text STOP to
78896. Text HELP to 78896 if you would like more information. Participants entering this
Sweepstakes via text message may incur a standard text message charge from their
wireless service provider for each message sent and received. Check with your wireless
service provider for details on these and other applicable charges. You may receive reply
messages, and by entering, you expressly consent to receiving such messages.
Participants are solely responsible for any such wireless charges. Not all wireless carriers
participate.
For all Entries: All Entries must be received and recorded during the Sweepstakes
Period. No other forms of Entry are valid. Limit one (1) Entry per person.
4. SWEEPSTAKES DRAWING:
Potential winners will be selected in a random drawing to be held on or about
September 1, 2021 from among all eligible Entries received by Sponsor, whose decisions
are final in all matters relating to this Sweepstakes. Potential winners will be randomly
selected from each “Group” of eligible Entries as defined below. Odds of winning depend
on the number of eligible Entries received per Group.
Group 1: All eligible Entries received from Entrants who entered by texting
“GRASS” to 78896; or, who chose the word “GRASS” from the dropdown menu at
https://airbaton.net/DjsBJGw35Ewq8qfncUy3 and is a legal resident of PA who resides in
a participating zip code as defined in Appendix A.
Group 2: All eligible Entries received from Entrants who entered by texting
“MOWER” to 78896; or, who chose the word “MOWER” from the dropdown menu at
https://airbaton.net/DjsBJGw35Ewq8qfncUy3 and is a legal resident of PA who resides in
a participating zip code as defined in Appendix B.
Group 3: All eligible Entries received from Entrants who entered by texting
“TRACTOR” to 78896; or, who chose the word “TRACTOR” from the dropdown menu at
https://airbaton.net/DjsBJGw35Ewq8qfncUy3 and is a legal resident of PA who resides in
a participating zip code as defined in Appendix C.
Group 4: All eligible Entries received from Entrants who entered by texting
“LAWN” to 78896; or, who chose the word “LAWN” from the dropdown menu at
https://airbaton.net/DjsBJGw35Ewq8qfncUy3 and is a legal resident of PA who resides in
a participating zip code as defined in Appendix D.
Group 5: All eligible Entries received from Entrants who entered by texting
“LAWNMOWER” to 78896; or, who chose the word “LAWNMOWER” from the dropdown
menu at https://airbaton.net/DjsBJGw35Ewq8qfncUy3 and is a legal resident who resides
in CT, DC, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA and VT.
5. WINNER NOTIFICATION:
All prizes will be awarded. Potential winners will be notified by email, phone call
and/or text message and will be required to respond to the notification within forty-eight
(48) hours indicating whether they can accept the prize. If a potential winner does not
respond to the notification within the forty-eight (48) hour time period, prize will be forfeited
and an alternate potential winner will be randomly selected. Any alternate potential winner
selected will also be required to respond to the notification within the time frame stated
above.
Potential winners will be required to complete, sign and return an affidavit of
eligibility and liability and, unless prohibited by law, publicity release to Sponsor or
Sponsor’s representative within three (3) days of prize acceptance. Subject to verification
of eligibility and compliance with the terms of these Official Rules, including verification
that the winner is twenty-one (21) years of age or older, the potential winner will be
declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential
winner is twenty-one (21) years of age or older prior to winner notification, then the
potential winner will be disqualified and an alternate potential winner will be randomly
selected.
In the event of noncompliance within any stated time period, the prize will be
forfeited and an alternate potential winner will be randomly selected. Any alternate
potential winner selected will also be required to adhere to the time periods described
herein. Any prize notification or prize returned to the Sponsor or its agencies as
undeliverable will result in disqualification and the awarding of that prize to an alternate
potential winner.
Released Parties (as defined below) are not responsible for suspended or
discontinued Internet, wireless, or landline phone service or a change in an entrant’s
email, phone number or mailing address which may result in a potential winner not
receiving initial prize notification or his/her prize information.
6. PRIZE DETAILS:
Prizes (5 total; 1 per Group; see Rule #4): Each winner will receive one (1) custom
Busch Light branded lawn mower. Any options not included as part of the standard
equipment, registration, title, licensing fees, taxes (including, but not limited to, sales
taxes and income taxes), insurance and costs associated with the lawn mower, including
any travel and transportation costs associated with collecting the prize, if applicable, are
solely the responsibility of the winner. Winner does not have the choice of color or
options. Winner must accept delivery of vehicle at a specified time and location. If winner
cannot accept the prize as specified, prize will be forfeited and will be awarded to an
alternate winner. Approximate Retail Value (“ARV”) is $2,000.00. If winner cannot accept
prize as specified, prize will be forfeited and awarded to an alternate winner. Total ARV
of all prizes is $10,000.00. Any difference between stated value and actual value will not
be awarded.
Limit one (1) prize per person. Prizes are non-transferable and no cash equivalent
or substitution of prize is offered, except at the sole discretion of Sponsor. If a prize, or
any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to
substitute prize with another prize of equal or greater value. Prize winner will be solely
responsible for all federal, state and/or local taxes, and for any other fees or costs
associated with the prizes they receive, regardless of whether it, in whole or in part, is
used. Actual prize may vary.
If Sponsor so elects, potential winner may be required to submit to a confidential
background check. Such background check may include (but is not limited to)
investigation of criminal, sexual offenses, or other arrest or conviction record, and any
other factor deemed relevant by the Sponsor to help ensure that each potential winner
will not bring the Sponsor into public disrepute, contempt, scandal or ridicule or reflect
unfavorably on the Sponsor. If requested, potential winner agrees to sign waiver forms
authorizing the release of personal and background information. In the event of
noncompliance, to be determined at the sole discretion of Sponsor, prize will be forfeited
and will be randomly awarded to an alternate winner.
7. PUBLICITY:
Acceptance of prize offered constitutes permission for Sponsor to use winner’s
name, voice, biographical information and/or likeness for purposes of advertising and
promotion without further compensation in all media now known or hereafter discovered
worldwide and on the Internet without notice or review or approval as permitted by law.
8. RELEASE:
By accepting a prize, winner agrees to release and hold Anheuser-Busch, LLC,
and Administrator harmless from all losses, damages, rights, claims and actions of any
kind resulting from acceptance, possession or use of any prize, including without
limitation, personal injuries, death and property damage.
9. GENERAL CONDITIONS:
Anheuser-Busch, LLC, Administrator and each of their their respective affiliates,
subsidiaries, and agencies (collectively the “Released Parties”) are not responsible for
lost, late, misdirected, unintelligible, returned or undelivered Entries, telephone calls, text
messages, email, or for lost, interrupted or unavailable satellite, network, server, Internet
Service Provider (ISP), Website, or other connections availability, accessibility or traffic
congestion, miscommunications, failed computer, network, telephone, satellite or cable
hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or
misdirected transmissions, computer hardware or software malfunctions, failures or
difficulties, or other errors of any kind whether human, mechanical, electronic or network.
Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in
violation of the Official Rules, or act in any manner to threaten or abuse or harass any
person, or violate Website’s terms of service, as solely determined by the Sponsor or
Administrator, will be disqualified. Released Parties are not responsible for any incorrect
or inaccurate information whether caused by Website users, tampering, hacking, or by
any of the programming or equipment associated with or used in this Sweepstakes, and
assumes no responsibility for any errors, omission, deletion, interruption or delay in
operation or transmission or communication line failure, theft or destruction or
unauthorized website access. Any use of robotic, macro, automatic, programmed or like
entry methods will void all such Entries, and may subject that entrant to disqualification.
Released Parties are not responsible for injury or damage to participant’s or any other
person’s computer or property related to or resulting from participating in this
Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s or Administrator’s
sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or
other causes which, in the sole opinion of the Sponsor, corrupt or impair administration,
security, fairness or proper play of this Sweepstakes, or submission of Entries, Sponsor
and Administrator reserve the right at their sole discretion to suspend, modify or terminate
the Sweepstakes, and randomly select the winner from valid Entries received prior to
action taken, or otherwise as may be deemed fair and equitable by the Sponsor. Text
message Entries will be deemed to have been submitted by the registered owner of the
wireless number used to enter. In the event of a dispute regarding the identity of an online
entrant, the authorized subscriber of the email account used to enter will be deemed to
be the entrant and must comply with these rules. The authorized account subscriber is
the natural person who is assigned the email address by the ISP or other organization
responsible for assigning email addresses. All materials submitted become the property
of Anheuser-Busch, LLC and will not be returned. SOME JURISDICTIONS DO NOT
ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL,
CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS
OR EXCLUSIONS MAY NOT APPLY TO YOU.
10. DISPUTE RESOLUTION:
All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the Entrant,
Administrator and Sponsor in connection with the Sweepstakes, or any claim or dispute
that has arisen or may arise between you, Administrator and Sponsor, shall be governed
by, and construed in accordance with, the laws of the State of Missouri without giving
effect to any choice of law or conflict of law rules. The place of arbitration shall be St.
Louis, Missouri.
11. PRIVACY POLICY:
See Sponsor’s privacy policy located at https://www.busch.com/privacy-
policy.html (also a “Website”) for details regarding the use of personal information
collected Website in connection with this Sweepstakes. If you are verified as a prize
winner, your first name, last initial, city and state will be included in a publicly available
winner’s list.
12. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.
13. ADMINISTRATOR:
Rio Creative, 16630 Old Chesterfield Road, Chesterfield MO 63017.
14. WINNER’S LIST:
For the names of the winners, hand-print your name and complete address on a
3″ x 5″ card and mail to: Busch Light Mow in Style Sweepstakes Winner’s List Request,
16630 Old Chesterfield Road, Chesterfield, MO 63017, for receipt by November 1, 2021.
© 2021 Anheuser-Busch, Busch Light® Beer, St. Louis, MO
Appendix A- Eligible Entries-Keyword (GRASS)
17013 17055 17032 17053 17066
17603 17074 17090 17010 17076
17111 17527 17566 17068 17532
17601 17552 17517 17003 17562
17109 17065 17067 17037 17045
17257 17025 17023 17048 17094
17602 17543 17038 17113 17064
17044 17036 17102 17103 17087
17050 17022 17540 17034 17501
17512 17043 17058 17569 17039
17110 17545 17026 17578 17088
17112 17078 17547 17502 17520
17042 17101 17063 17099 17004
17020 17033 17560 17567 17565
17522 17557 17046 17015 17505
17059 17028 17061 17097 17503
17009 17084 17554 17051 17080
17104 19501 17551 17098 17007
17057 17584 17579 17572 17030
17011 17070 17538 17853
Appendix B- Eligible Entries-Keyword (MOWER)
17331 17350 17340 17358 17252 17224
17201 17361 17368 17362 17339 17347
17404 17307 17406 17309 17301 17304
17402 17225 17345 17349 17360 17353
17268 17319 17229 17329 17313 17220
17325 17316 17401 17070 17371 17302
17403 17019 17222 17221 17257 17405
17408 17315 17363 17314 17327 17228
17356 17236 17320 17261 17370 17044
17202 17233 17344 17364 17250 17215
17214
Appendix C- Eligible Entries-Keyword (TRACTOR)
17013 17055 17032 17053 17066
17603 17074 17090 17010 17076
17111 17527 17566 17068 17532
17601 17552 17517 17003 17562
17109 17065 17067 17037 17045
17257 17025 17023 17048 17094
17602 17543 17038 17113 17064
17044 17036 17102 17103 17087
17050 17022 17540 17034 17501
17512 17043 17058 17569 17039
17110 17545 17026 17578 17088
17112 17078 17547 17502 17520
17042 17101 17063 17099 17004
17020 17033 17560 17567 17565
17522 17557 17046 17015 17505
17059 17028 17061 17097 17503
17009 17084 17554 17051 17080
17104 19501 17551 17098 17007
17057 17584 17579 17572 17030
17011 17070 17538 17853
Appendix D- Eligible Entries-Keyword (LAWN)
15425 15417 15147 16037 15473 15435 15344
15401 15202 15044 16226 15923 15143 15742
15122 15137 15131 15613 15458 15222 15459
15068 15212 15014 16244 16023 15127 15086
16101 15650 16033 15045 15486 15474 15696
15601 15132 16229 15238 15090 15747 15686
16001 15644 16057 16132 15626 15085 15674
15108 15065 15220 15144 15101 15215 16050
15213 15456 15218 15357 15632 16063 15617
16201 16117 15320 15637 16020 15729 16116
15666 15229 15216 15206 15327 16028 15863
15370 16066 15226 15089 16002 15035 15671
15239 15012 15461 15224 15670 15084 15732
15701 15237 15076 15774 15241 15211 15636
15236 16025 15717 15424 16034 16218 15865
15136 15227 15025 15223 15232 15056 15680
15221 15748 15620 16045 15129 15225 15032
15767 15436 15728 15681 15026 15634 15759
15205 15120 16105 15024 15920 15712 15641
15071 15203 16055 15658 15656 15765 15733
15146 15116 15697 15442 16053 15479 15106
15642 15690 15217 15201 16059 15139 16049
15210 15209 15668 15683 15208 15618 15772
15235 15234 15062 16035 15672 15610 15275
15102 15646 16046 15219 15145 15627 15228
5403 15261 15628 15698 15684 15349 15207
15231