BUD LIGHT® SUPER BOWL LVII CELLYS GIVEAWAY

OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN. A
PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
THE SWEEPSTAKES IS OPEN ONLY TO PERSONS WHO ARE, AT THE TIME OF ENTRY, LEGAL
RESIDENTS OF THE FIFTY (50) UNITED STATES AND DISTRICT OF COLUMBIA AND AT
LEAST TWENTY-ONE (21) YEARS OF AGE OR OLDER. SWEEPSTAKES WILL BE GOVERNED BY
UNITED STATES LAW. VOID WHERE PROHIBITED.

1. ELIGIBILITY:

The “Bud Light Super Bowl LVII Cellys Giveaway” (“Sweepstakes”) is open to
legal residents of the fifty (50) United States and District of Columbia who
are twenty-one (21) years of age or older at the time of entry. Employees,
contractors, directors, officers, and representatives of Anheuser-Busch, LLC,
NFL Enterprises LLC and the NFL Parties (defined as NFL Properties LLC,
National Football League, its member professional football clubs, NFL
Ventures, Inc., NFL Ventures, L.P., NFL Enterprises LLC, NFL International
LLC, NFL Productions LLC) (NFL Enterprises LLC and NFL Parties and each of
their respective subsidiaries, affiliates, shareholders, officers, directors,
agents, representatives and employees shall be referred to herein collectively
as the “NFL Entities”), and each of the foregoing entities’ respective
affiliates, subsidiaries, owners, shareholders, officers, directors, agents,
representatives, employees, advertising and promotion agencies, wholesale
distributors, retail licensees, and all other service or governmental agencies
and their employees involved with the Sweepstakes, and members of their
immediate families (spouse, parent, child or sibling; whether biological,
adopted, step or in-law) or households (whether related or not) are not
eligible to enter or win. The Sweepstakes is subject to all applicable
federal, state, and local laws and regulations and is void where prohibited.
Participation constitutes entrant’s full and unconditional agreement to these
Official Rules (“Official Rules”) and Sponsor’s decisions which are final and
binding in all matters related to this Sweepstakes. Winning a prize is
contingent upon fulfilling all requirements as set forth herein.

2. SWEEPSTAKES PERIOD:

Sweepstakes begins at 8:00:00 a.m. Eastern Standard Time (“EST”) on February
12, 2023 and ends at 11:59:59 p.m. EST on February 13, 2023 (“Sweepstakes
Period”). Sponsor’s computer is the official time keeping device for this
Sweepstakes.

3. HOW TO ENTER:

(a) Facebook: During the Sweepstakes Period, look for Sponsor’s Sweepstakes
post inviting followers to enter the Sweepstakes. To enter, reply to Sponsor’s
Sweepstakes post and include the hashtags #EasyToEnjoy and #CellySweepstakes
(“Entry”). You must be a registered user of Facebook and follow Bud Light on
Facebook in order to enter this Sweepstakes via Facebook. Facebook
registration is free and can be obtained by logging on to
www.facebook.com
and following the online instructions to open an account. “

(b) Instagram: During the Sweepstakes Period, look for Sponsor’s Sweepstakes
post inviting followers to enter the Sweepstakes. To enter, reply to Sponsor’s
Sweepstakes post and include the hashtags #EasyToEnjoy and #CellySweepstakes
(also an “Entry”). You must be a registered user of Instagram and follow Bud
Light on Instagram in order to enter the Sweepstakes via Instagram. Instagram
registration is free and can be obtained by logging on to
www.Instagram.com
and following the online instructions to open an account.

(c) Twitter: During the Sweepstakes Period, look for Sponsor’s Sweepstakes
tweet inviting followers to enter the Sweepstakes. To enter, reply to
Sponsor’s Sweepstakes tweet and include the hashtags #EasyToEnjoy and
#CellySweepstakes (also an “Entry”). You must be a registered user of Twitter
and follow Bud Light on Twitter in order to enter the Sweepstakes via Twitter.
Twitter registration is free and can be obtained by logging on to
www.Twitter.com
and following the online instructions to open an account.

(d) Twitter: During the Sweepstakes Period, look for Sponsor’s Sweepstakes
tweet inviting followers to enter the Sweepstakes. To enter, retweet Sponsor’s
Sweepstakes tweet and include the hashtags #EasyToEnjoy and #CellySweepstakes
(also an “Entry”). You must be a registered user of Twitter and follow Bud
Light on Twitter in order to enter the Sweepstakes via Twitter. Twitter
registration is free and can be obtained by logging on to
www.Twitter.com
and following the online instructions to open an account.

For all Entries :

All Entries must be received and recorded during the Sweepstakes Period. No
other forms of Entry are valid. There is no limit to the number of Entries
allowed per person.

If entering with a mobile phone or other web-enabled device and using your
wireless carrier’s network, standard data charges from your wireless carrier
may apply. Check with your wireless service provider for details on these and
any other applicable charges. Entrants are solely responsible for any such
wireless charges.

Your settings must be set to “unprotected” and/or “public” in order for your
posts to be viewable by Sponsor and its agents. Only posts that are viewable
by Sponsor and its agents will be considered an Entry. You must maintain that
setting through the winner notification period so that Sponsor will be able to
communicate with you via direct message, if required.

See Appendix A for additional Entry Guidelines & Prohibited Content. Entry
must comply with these Official Rules. Sponsor reserves the right, but not the
obligation, to review any Entry for violation of these Official Rules and may,
at its sole discretion, reject, delete, or otherwise exclude an Entry for any
reason, including without limitation, if the Entry contains any Prohibited
Content (as defined in Appendix A) or any other commentary or material which
Sponsor, in its sole discretion deems inappropriate.

4. SWEEPSTAKES DRAWING:

Three (3) potential winners will be selected in a random drawing to be held on
or about February 14, 2023 from among all eligible Entries received by
Sponsor, whose decisions are final in all matters relating to this Sweepstakes
drawing. Odds of winning depend on the number of eligible Entries received
during the Sweepstakes Period.\

5. WINNER NOTIFICATION:

All prizes will be awarded. Potential winners will be notified via direct
message on Facebook, Instagram or Twitter and will be required to respond to
the notification within forty-eight (48) hours indicating whether he/she can
accept the prize. If a potential winner does not respond to the notification
within the forty-eight (48) hour time period, prize will be forfeited and an
alternate potential winner will be randomly selected. Any alternate potential
winner selected will also be required to respond to the notification within
the time frame stated above.

Potential winners will be required to complete, sign and return an affidavit
of eligibility and liability and, unless prohibited by law, publicity release
to Sponsor or Sponsor’s representative within forty-eight (48) hours of prize
acceptance. Subject to verification of eligibility and compliance with the
terms of these Official Rules, including verification that the winner is
twenty-one (21) years of age or older, the potential winner will be declared
an official winner of the Sweepstakes. If Sponsor cannot verify that the
potential winner is twenty-one (21) years of age or older prior to winner
notification, then the potential winner will be disqualified and an alternate
potential winner will be randomly selected.

In the event of noncompliance within any stated time period, the prize will be
forfeited and an alternate potential winner will be randomly selected. Any
alternate potential winner selected will also be required to adhere to the
time periods described herein. Any prize notification or prize returned to the
Sponsor or its agencies as undeliverable will result in disqualification and
the awarding of that prize to an alternate potential winner.

Released Parties (as defined below) are not responsible for suspended or
discontinued Internet, wireless, or land-line phone service or a change in an
entrant’s email, phone number or mailing address which may result in a
potential winner not receiving initial prize notification or his/her prize
information.

6. Prize DETAILS:

Prize (3 total): Each winner will receive $10,000.00 (awarded in the form of
pre-paid cards or a check made payable to winner). “Terms and Conditions”
received with pre-paid card apply (if applicable). ALCOHOL BEVERAGES ARE NOT
PART OF THE PRIZE. If winner cannot accept the prize as specified, the prize
will be forfeited and an alternate winner will be randomly selected. Total ARV
of all prizes is $30,000.00. Any difference between stated value and actual
value will not be awarded.

Limit one (1) prize per person. Prize is non-transferable and no cash
equivalent or substitution of prize is offered, except at the sole discretion
of Sponsor. If a prize or any portion thereof cannot be awarded for any
reason, Sponsor reserves the right to substitute prize with another prize of
equal or greater value. Prize winner will be solely responsible for all
federal, state and/or local taxes, and for any other fees or costs associated
with the prizes they receive, regardless of whether it, in whole or in part,
is used.

If Sponsor so elects, potential winner may be required to submit to a
confidential background check. Such background check may include (but is not
limited to) investigation of criminal, sexual offenses, or other arrest or
conviction record, and any other factor deemed relevant by the Sponsor to help
ensure that potential winner will not bring the Sponsor or the NFL Entities
into public disrepute, contempt, scandal or ridicule or reflect unfavorably on
the Sponsor and the NFL Entities. If requested, potential winner agrees to
sign waiver forms authorizing the release of personal and background
information. In the event of noncompliance, to be determined at the sole
discretion of Sponsor, prize will be forfeited and will be awarded to an
alternate winner.

7. LIMITATIONS OF LIABLITY AND RELEASE:

Anheuser-Busch, LLC, the NFL Entities and each of their affiliates,
subsidiaries, and agencies (collectively the “Released Parties”) are not
responsible for lost, late, misdirected, unintelligible, returned or
undelivered Entries, telephone calls, text messages, email, or for lost,
interrupted or unavailable satellite, network, server, Internet Service
Provider (ISP), Website, or other connections availability, accessibility or
traffic congestion, miscommunications, failed computer, network, telephone,
satellite or cable hardware or software or lines, or technical failure, or
jumbled, scrambled, delayed or misdirected transmissions, computer hardware or
software malfunctions, failures or difficulties, or other errors of any kind
whether human, mechanical, electronic or network. Persons who tamper with or
abuse any aspect of this Sweepstakes or Website, or act in violation of the
Official Rules, or act in any manner to threaten or abuse or harass any
person, or violate Website’s terms of service, as solely determined by the
Sponsor will be disqualified. Released Parties are not responsible for any
incorrect or inaccurate information whether caused by Website users,
tampering, hacking, or by any of the programming or equipment associated with
or used in this Sweepstakes, and assumes no responsibility for any errors,
omission, deletion, interruption or delay in operation or transmission or
communication line failure, theft or destruction or unauthorized website
access. Any use of robotic, macro, automatic, programmed or like entry methods
will void all such Entries, and may subject that entrant to disqualification.
Released Parties are not responsible for injury or damage to participant’s or
any other person’s computer or property related to or resulting from
participating in this Sweepstakes. Should any portion of Sweepstakes be, in
the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized
human intervention or other causes which, in the sole opinion of the Sponsor,
corrupt or impair administration, security, fairness or proper play of this
Sweepstakes, or submission of Entries, Sponsor reserves the right in their
sole discretion to suspend, modify or terminate the Sweepstakes, and randomly
select the winner from valid Entries received prior to action taken, or
otherwise as may be deemed fair and equitable by the Sponsor. In the event of
a dispute regarding the identity of an entrant, the authorized subscriber of
the email address or the Facebook, Instagram or Twitter account used to enter
will be deemed to be the entrant and must comply with these rules. The
authorized account subscriber is the natural person who is assigned the email
address or the Facebook, Instagram or Twitter account by the ISP or other
organization responsible for assigning the email address or Facebook,
Instagram or Twitter accounts. All materials submitted become the property of
Anheuser-Busch, LLC and will not be returned.

SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR
INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE
LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS
SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW
JERSEY RESIDENT ARE THE RESULT OF SPONSOR’S NEGLIGENT, FRAUDULENT OR RECKLESS
ACT(S) OR INTENTIONAL MISCONDUCT.

Each Entrant agrees (a) that Sponsor, the NFL Entities and each of their
parent, subsidiary and affiliated companies, and advertising and Sweepstakes
agencies, and their respective officers, directors, employees, wholesale
distributors, representatives and agents, will have no liability whatsoever
for, and are released and shall be held harmless by entrants against, any
liability, for any injuries, losses or damages of any kind, to persons,
including death, or property, or rights of publicity or privacy, defamation,
copyright infringement or portrayal in a false light resulting in whole or in
part, directly or indirectly, from acceptance, possession, misuse or use of
the prize or participation in this Sweepstakes or in any Sweepstakes-related
activity, and (b) if selected as a winner, by acceptance of prize, except
where legally prohibited, grants permission for Sponsor and the NFL Entities
(and agrees to confirm such agreement in writing) and those acting pursuant to
their authority to use his/her name, submitted biography, voice and/or
likeness and prize information, and/or Entry (and assign the Entry, which may
be altered, changed, modified, edited, used alone or with other works, as
solely determined by Sponsor and the NFL Entities) for advertising, trade and
Sweepstakes purposes without further compensation, at any times or time, in
all media now known or hereafter discovered worldwide and on the Internet
without notice or review or approval.

8. PUBLICITY AND COPYRIGHT LICENSE:

You grant Sponsor an exclusive, worldwide, perpetual, irrevocable,
unrestricted, royalty-free, sub-licensable and transferrable right and license
to exploit your Entry (including, without limitation, your name and likeness
and the names and likenesses of any and all persons in the Entry, and any
intellectual property rights (e.g. copyright, trademark, etc., contained in
the Entry) in any media now or hereafter known, without any payment or other
consideration of any kind, or permission or notification, to you or any third
party, for any purpose, including, without limitation, your Entry and any
person’s property (physical, personal, intellectual property rights, and
indicia) contained therein. The foregoing grant includes, without limitation,
the right to reproduce, display, distribute, publicly perform, create
derivative works of, alter, amend, broadcast, edit, publish, use, merchandise,
license, sublicense, and adapt the Entry in any and all media now or hereafter
known, throughout the world, for any purpose, whether commercial in nature or
otherwise, including in contexts and circumstances that result in your Entry
being associated with a particular Sponsor or Sponsors. Accordingly, you
hereby waive any objection to, such use including without limitation,
distribution, reproduction, creation of derivative works of, public
performance, or display of your Entry, and any claim for compensation
whatsoever in connection therewith. Such waiver shall include any claim for
infringement of any so-called “Moral Right,” “Droit Moral” or similar right or
interest.

9. DISPUTE RESOLUTION:

All issues and questions concerning the construction, validity, interpretation
and enforceability of these Official Rules, or the rights and obligations of
the entrant and Sponsor in connection with the Sweepstakes, or any claim or
dispute that has arisen or may arise between you and Sponsor, shall be
governed by, and construed in accordance with, the laws of the State of
Missouri without giving effect to any choice of law or conflict of law rules.
The place of arbitration shall be St. Louis, Missouri.

10. PRIVACY POLICY:

The information you submit in connection with this Sweepstakes may be used by
Sponsor for purposes of administration and fulfillment of the Sweepstakes, and
in accordance with Sponsor’s privacy policy located at

https://www.budlight.com/privacy-policy/

(also a “Website”). If you are verified as a prize winner, your first name,
last initial, city and state will be included in a publicly available winner’s
list.

11. OFFICIAL RULES:

The Official Rules of the Sweepstakes are available for
viewing at Budlight.com/SuperBowlCellys during the
Sweepstakes Period.

12. SPONSOR:

Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.

13. WINNER’S LIST:

For a lists of the winners, hand-print “Bud Light Super Bowl LVII Cellys
Giveaway Winner’s List Request”, your first and last name, and your complete
address on a 3” x 5” card and mail to: Bud Light Super Bowl LVII Cellys
Giveaway Winner’s List Request, c/o Anheuser-Busch, LLC, One Busch Place, St.
Louis, MO 63118 for receipt within sixty (60) days after the end of the
Sweepstakes Period.

© 2023 Anheuser-Busch, Bud Light® Beer, St. Louis, MO

This Sweepstakes is in no way sponsored, endorsed or administered by, or
associated with Facebook, Instagram or Twitter. Any questions, comments or
complaints regarding this Sweepstakes shall be directed to Sponsor and not to
Facebook, Instagram or Twitter.

Participant irrevocably waives all claims against the NFL Entities and agrees
that the NFL Entities will have no liability or responsibility for any claim
arising in connection with participation in this Sweepstakes or the prizes
awarded. The NFL Entities have not offered or sponsored this Sweepstakes in
any way.

© 2023 NFL Properties LLC. All NFL-related trademarks are trademarks of the
National Football League.

APPENDIX A

ENTRY GUIDELINES & PROHIBITED CONTENT

Entries must meet the following requirements:

· Entry cannot defame, misrepresent or contain disparaging remarks about
Sponsor or its products, or other people, products or companies or communicate
messages or images inconsistent with the positive images and/or goodwill to
which Sponsor wishes to associate.

· Sponsor shall have full right and power to copy, publish, broadcast,
display, distribute, use, edit, translate, alter, combine with other material,
reuse and adapt any or all portions of the Entry in any way and for any
purpose whatsoever, at any time, now or in the future, in any media now known
or hereafter devised throughout the World in any manner whatsoever and for any
purpose.

· Entry cannot (a) be sexually explicit or suggestive, violent or derogatory
of any ethnic, racial, gender, religious, professional or age group, profane
or pornographic, contain nudity or any materially dangerous activity; (b)
promote the excessive or irresponsible consumption of alcohol, or promote
illegal use of alcohol, drugs, tobacco, firearms/weapons (or the use of any of
the foregoing), any activities that may appear unsafe or dangerous or any
particular political agenda or message; (c) be obscene or offensive, endorse
any form of hate or hate group; (d) contain an image of anyone under 21 years
of age; (e) otherwise fail to comply with the Beer Institute Advertising and
Marketing Code as made publicly available at the following online location:
http://www.beerinstitute.org/assets/uploads/general-upload/2015-Beer-Ad-Code-Brochure.pdf;
(f) contain trademarks, logos or trade dress owned by others, or advertise or
promote any brand or product of any kind (other than Bud Light), without
permission, or contain any personal identification, such as license plate
numbers, personal names, email addresses or street addresses; (g) contain
copyrighted materials owned by others without permission; (h) contain
materials embodying the names, likenesses or other indicia identifying any
person, living or dead, without permission; (i) refer to or depict any names,
logos or readily recognizable features of a retailer of alcohol beverages
(such as a grocery store, convenience store, restaurant, bar, or any other
retail location that sells alcohol beverages);or (j) depict, and cannot itself
be in, violation of any law.

· Each entrant warrants and represents that the Entry: (a) is his/her original
work, (b) has not been previously published; (c) has not received previous
awards; and (d) does not infringe upon the copyrights, trademarks, rights of
privacy, publicity or other intellectual property or other rights of any
person or entity;

· Any entrant whose Entry includes likenesses of third parties or contains
elements not owned by the entrant (such as, but not limited to, depictions of
persons, buildings, trademarks or logos) must be able to provide legal
releases for such use including Sponsor’s use of such Entry, in a form
satisfactory to Sponsor, upon request, prior to award of prize and/or naming
of entrant as a winner.

· Any Entry that, in the sole opinion of Sponsor, is not in accordance with
the guidelines as stated herein or on the Website, or is deemed to be
inappropriate for publication is ineligible.

· Incomplete, illegible, deceptive or garbled Entries are not eligible.

· Any such entrant will indemnify and hold harmless, Sponsor from any claims
to the contrary.

All Entries are subject to Sponsor’s Digital Millennium Copyright Act policy,
as follows: Digital Millennium Copyright Act—Anheuser-Busch is committed to
respecting and protecting the legal rights of copyright owners. As such,
Anheuser-Busch adheres to the following notice and take down policy, in full
compliance with Section 512(c)(3) of the DMCA (17 U.S.C. § 512 et seq.). If
you believe any of the Entries infringes upon your intellectual property
rights, please submit a notification alleging such infringement (hereafter a
“DMCA Takedown Notice”). To be valid, a DMCA Takedown Notice must (i) be
provided to the Anheuser-Busch designated agent, (“Copyright Agent”), as set
forth below, and (ii) include the following:

· A physical or electronic signature of a person authorized to act on behalf
of the owner of an exclusive right that is allegedly infringed;

· Identification of the copyrighted work claimed to have been infringed, or,
if multiple copyrighted works at a single online site are covered by a single
notification, a representative list of such works;

· Identification of the material claimed to be infringing or to be the subject
of infringing activity and that is to be removed or access disabled and
information reasonably sufficient to permit the service provider to locate the
material;

· Information reasonably sufficient to permit the service provider to contact
you, such as an address, telephone number, and, if available, an electronic
mail;

A statement that you have a good faith belief that use of the material in the
manner complained of is not authorized by the copyright owner, its agent, or
the law; and,

· A statement that, under penalty of perjury, the information in the
notification is accurate and you are authorized to act on behalf of the owner
of the exclusive right that is allegedly infringed.

Anheuser-Busch’s Copyright Agent to receive DMCA Takedown Notices is: email:

trademarks@anheuser-busch.com

. For clarity, only DMCA Takedown Notices should go to the Copyright Agent;
any other feedback, comments, online purchases or other communications should
be directed to the applicable customer service links posted on the Website.
You acknowledge that in order for Anheuser-Busch to be authorized to takedown
any Content, your DMCA Takedown Notice must comply with all of the
requirements of this Section.

By submitting an Entry, you agree that your Entry is gratuitous and made
without restriction, that it will not place Sponsor under any obligation other
than as stated in these Official Rules, that Sponsor is free to publish or
otherwise disclose the ideas contained in the Entry on a non-confidential
basis to anyone or otherwise use the ideas without any additional compensation
to you. You acknowledge that, by acceptance of your Entry, Sponsor does do not
waive any rights to use similar or related ideas previously known to Sponsor
or developed by its employees, or obtained from sources other than you.

By participating, you acknowledge that your Entry may be used in Sponsor’s
sole discretion. Entries are the views/opinions of the individual entrant and
do not reflect the views of the Sponsor in any manner. By entering, you
acknowledge that Sponsor has no obligation to use or post any Entry you
submit.

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