Anheuser-Busch – Bud Light Super Bowl Liv Ticket – Win two (2) tickets to Super Bowl LIV scheduled to occur on February 2 2020 in Miami

BUD LIGHT® SUPER BOWL LIV TICKET SWEEPSTAKES
OFFICIAL RULES
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE
TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR
CHANCES OF WINNING. THE SWEEPSTAKES IS INTENDED FOR VIEWING IN THE
UNITED STATES ONLY AND WILL BE GOVERNED BY UNITED STATES LAW. VOID
WHERE PROHIBITED.
1. ELIGIBILITY: The “Bud Light Super Bowl LIV Ticket Sweepstakes” (“Sweepstakes”) is
open to legal residents of Alabama, Florida, Georgia, Mississippi, North Carolina, South
Carolina and Tennessee who are at least twenty-one (21) years of age or older at the time of
entry. Employees, contractors, directors, officers and agents of Anheuser-Busch, LLC and its
affiliates and subsidiaries, advertising and promotion agencies, wholesale distributors, retail
licensees, all other service agencies involved with the Sweepstakes, and the NFL Entities (as
defined below) and members of their immediate family (spouse, parent, child, sibling), are not
eligible to enter or win. The Sweepstakes is subject to all applicable federal, state and local
laws and regulations and is void where prohibited. Participation constitutes entrant’s full and
unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions
which are final and binding in all matters related to this Sweepstakes. Winning the prize is
contingent upon fulfilling all requirements as set forth herein.
2. SPONSOR: Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.
3. ADMINISTRATOR: HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield,
MI 48075.
4. SWEEPSTAKES PERIOD: Sweepstakes begins at 12:00:00 a.m. Eastern Standard
Time (“EST”) on December 1, 2019 and ends at 11:59:59 p.m. EST on January 15, 2020
(“Sweepstakes Period”).
5. HOW TO ENTER: Two (2) Ways to Enter: (a) Internet: Visit
https://budlight.promo.eprize.com/miami/ (“Website”) during the Sweepstakes Period and follow
the online instructions to complete and submit an online entry. (b) Text Message: Use your
SMS-enabled mobile phone to text “SBLIV” to shortcode 404040 and you will receive
information on how to submit an entry. All entries must be received and recorded during the
Sweepstakes Period. Administrator’s computer is the official time-keeping device for this
Sweepstakes. No other forms of entry are valid. Limit one (1) entry per person.
Automated entries are prohibited and any use of automated devices will cause
disqualification. Entrants may not enter with multiple email addresses, nor use any other device
or artifice, to enter multiple times or as multiple entrants. Any entrant who attempts to enter with
multiple email addresses under multiple identities, or uses any device or artifice to register
multiple times, will be disqualified and forfeits all prizes won, in Sponsor’s sole discretion.
Multiple entrants are not permitted to share the same email address. Should multiple users of
the same email account enter the Sweepstakes and a dispute thereafter arise regarding the
identity of the entrant, the authorized account holder of said email account at the time of entry
will be considered an entrant, and must comply with these Official Rules. The authorized
account subscriber is the natural person who is assigned the email address by the ISP or other
organization responsible for assigning email addresses. Potential winner may be required to
show proof of being the authorized account subscriber.
Participants must have a mobile phone with text messaging capabilities to enter by text
message. If you wish to opt out, text STOP to 404040. Text HELP to 404040 if you would like
more information. If you enter via text messaging, you will receive up to six (6) text
messages in response to your entry from an automated system. Consent is not required to buy
goods and services. Send questions to fulfillment@helloworldfulfillment.com. Participants
entering this Sweepstakes via text message may incur a standard text message charge from
their wireless service provider for each message sent and received. Check with your wireless
service provider for details on these and other applicable charges. You may receive reply
messages, and by entering, you expressly consent to receiving such messages. Participants
are solely responsible for any such wireless charges. Not all wireless carriers participate.
Please see Sponsor’s privacy policy located at http://www.budlight.com/en/privacy-
policy.html for details regarding the use of personal information collected in connection with this
Sweepstakes. To view the Mobile Terms and Conditions, visit
https://www.helloworld.com/terms. If you are verified as the prize winner, your first name, last
initial, city and state will be included in a publicly-available winner’s list.
6. SWEEPSTAKES DRAWING: Potential winner will be selected in a random drawing to be
held on or about January 16, 2020 from among all eligible entries received by Administrator,
whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend
on the number of eligible entries received.
7. WINNER NOTIFICATION: Prize will be awarded (time permitting). The potential winner
will be notified by email, phone or text and will be required to respond to the notification within
twenty-four (24) hours indicating whether he/she can accept his/her prize. If no response is
received within the time allotted, an alternate potential winner will be randomly selected (time
permitting). Any alternate potential winner selected will also be required to respond to the
notification within twenty-four (24) hours. Sponsor is not responsible for suspended or
discontinued Internet, wireless, or land-line phone service which may result in a potential winner
not receiving initial prize notification. Potential winner will be required to complete, sign, and
return an affidavit of eligibility and liability and publicity release via email, fax or overnight mail
within forty-eight (48) hours of prize acceptance. Subject to verification of eligibility and
compliance with the terms of these Official Rules, including verification that the winner is at least
twenty-one (21) years of age or older, the potential winner will be declared the official winner of
the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of
age or older prior to winner notification, then the potential winner will be disqualified and the
prize will be awarded to an alternate potential winner (time permitting). Winner’s guest must be
twenty-one (21) years of age or older as of the end of the Sweepstakes Period and may be
required to complete, sign and return a liability and publicity release within forty-eight (48) hours
of winner’s prize acceptance. In the event of noncompliance within any of these time periods,
prize will be forfeited and an alternate potential winner selected (time permitting). Any alternate
potential winner selected will also be required to adhere to the time periods described herein.
Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result
in disqualification and the awarding of that prize to an alternate potential winner (time
permitting).
8. PRIZE: Grand Prize (1 total): Winner will receive two (2) tickets to Super Bowl LIV
scheduled to occur on February 2, 2020 in Miami, Florida. Approximate Retail Value is up to
$8,000.00. Game date is subject to change. Seating assignments to be determined by
Sponsor, in Sponsor’s sole discretion, and subject to availability and change. Transportation,
accommodations, meals, gratuities and all other expenses not specified herein are solely
winner’s responsibility. If winner cannot accept prize as specified, prize will be forfeited and may
be awarded to an alternate winner (time permitting). Any difference between stated value and
actual value will not be awarded.
Prizes are non-transferable and no cash equivalent or substitution of prize is offered,
except at the sole discretion of Sponsor. If prize, or any portion thereof, cannot be awarded for
any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater
value. Prize winner will be solely responsible for all federal, state and/or local taxes, and for any
other fees or costs associated with the prizes they receive, regardless of whether it, in whole or
in part, is used.
If Sponsor so elects, the potential winner and his/her one (1) guest may be required to
submit to a confidential background check. Such background check may include (but is not
limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any
other factor deemed relevant by the Sponsor to help ensure that the potential winner and his/her
one (1) guest will not bring the Sponsor or the NFL Entities (as defined below) into public
disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor or the NFL
Entities (as defined below). If requested, the potential winner and his/her one (1) guest agrees
to sign waiver forms authorizing the release of personal and background information. In the
event of noncompliance, to be determined at the sole discretion of Sponsor, prize will be
forfeited and will be awarded to an alternate winner (time permitting).
9. PUBLICITY: Acceptance of prize offered constitutes permission for Sponsor and the
NFL Entities (as defined below) to use winner’s name, voice, biographical information and/or
likeness for purposes of advertising and promotion without further compensation in all media
now known or hereafter discovered worldwide and on the Internet without notice or review or
approval as permitted by law.
10. RELEASE: By accepting a prize, winner agrees to release and hold Anheuser-Busch,
LLC, Administrator and the NFL Entities (as defined below) harmless from all losses, damages,
rights, claims and actions of any kind resulting from acceptance, possession or use of any prize,
including without limitation, personal injuries, death and property damage.
11. GENERAL CONDITIONS: Anheuser-Busch, LLC, Administrator, the NFL Entities (as
defined below), and their respective affiliates, subsidiaries, and agencies (collectively the
“Released Parties”) are not responsible for lost, late, misdirected, unintelligible, returned or
undelivered entries, telephone calls, text messages, email, or for lost, interrupted or unavailable
satellite, network, server, Internet Service Provider (ISP), Website, or other connections
availability, accessibility or traffic congestion, miscommunications, failed computer, network,
telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled,
scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions,
failures or difficulties, or other errors of any kind whether human, mechanical, electronic or
network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act
in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person,
or violate Website’s terms of service, as solely determined by the Sponsor or Administrator, will
be disqualified. Released Parties are not responsible for any incorrect or inaccurate information
whether caused by Website users, tampering, hacking, or by any of the programming or
equipment associated with or used in this Sweepstakes, and assumes no responsibility for any
errors, omission, deletion, interruption or delay in operation or transmission or communication
line failure, theft or destruction or unauthorized website access. Any use of robotic, macro,
automatic, programmed or like entry methods will void all such entries, and may subject that
entrant to disqualification. Released Parties are not responsible for injury or damage to
participant’s or any other person’s computer or property related to or resulting from participating
in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s or Administrator’s
sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other
causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security,
fairness or proper play of this Sweepstakes, or submission of entries, Sponsor and
Administrator reserve the right at their sole discretion to suspend, modify or terminate the
Sweepstakes, and randomly select the winner from valid entries received prior to action taken,
or otherwise as may be deemed fair and equitable by the Sponsor. Text message entries will be
deemed to have been submitted by the registered owner of the wireless number used to enter.
In the event of a dispute regarding the identity of an online entrant, the authorized subscriber of
the email account used to enter will be deemed to be the entrant, and must comply with these
rules. The authorized account subscriber is the natural person who is assigned the email
address by the ISP or other organization responsible for assigning email addresses. All
materials submitted become the property of Anheuser-Busch, LLC and will not be returned.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY
FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE
LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING
PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT
DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR OR
ADMINISTRATOR’S NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL
MISCONDUCT.
12. DISPUTE RESOLUTION: You agree that any claim or dispute at law or equity that has
arisen or may arise relating in any way to or arising out of the Sweepstakes or the Official Rules
will be resolved in accordance with the provisions set forth in this Dispute Resolution section.
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR RIGHTS AND WILL HAVE
A SUBSTANTIAL IMPACT ON HOW CLAIMS YOU AND WE HAVE AGAINST EACH OTHER
ARE RESOLVED.
You agree that whenever you have a disagreement with Administrator or Sponsor
arising out of, connected to, or in any way related to the Sweepstakes or the Official Rules, you
will send a written notice to the Administrator (“Demand”). You agree that the requirements of
this Dispute Resolution section will apply even to disagreements that may have arisen before
you accepted these Official Rules. You must send the Demand to the following address (the
“Notice Address”): Legal Department, HelloWorld, Inc., 3000 Town Center, Suite 2100,
Southfield, MI 48075. You agree that you will not take any legal action, including filing a lawsuit
or demanding arbitration, until 10 business days after you send a Demand. If the disagreement
stated in the Demand is not resolved to your satisfaction within 10 business days after it is
received, and you intend on taking legal action, you agree that you will file a demand for
arbitration with the American Arbitration Association (the “Arbitrator”). THIS ARBITRATION
PROVISION LIMITS THE ABILITY OF YOU, ADMINISTRATOR, AND SPONSOR TO
LITIGATE CLAIMS IN COURT AND YOU, ADMINISTRATOR, AND SPONSOR EACH AGREE
TO WAIVE YOUR RESPECTIVE RIGHTS TO A JURY TRIAL OR A STATE OR FEDERAL
JUDGE. YOU AGREE THAT YOU WILL NOT FILE ANY LAWSUIT AGAINST
ADMINISTRATOR OR SPONSOR IN ANY STATE OR FEDERAL COURT. For any such filing
of a demand for arbitration, you must effect proper service under the rules of the Arbitrator and
notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration
Association is unable to conduct the arbitration, you may file your case with any national
arbitration company. The Arbitrator shall apply the AAA Consumer Arbitration Rules effective
September 1, 2014 (as may be amended) and as modified by the agreement to arbitrate in this
Dispute Resolution section. You agree that the Arbitrator will have sole and exclusive
jurisdiction over any dispute you have with Administrator or Sponsor. The Federal Arbitration
Act allows for the enforcement of arbitration agreements and governs the interpretation and
enforcement of the agreement to arbitrate.
YOU AGREE THAT YOU WILL NOT FILE A CLASS ACTION OR COLLECTIVE
ACTION AGAINST ADMINISTRATOR OR SPONSOR, AND THAT YOU WILL NOT
PARTICIPATE IN A CLASS ACTION OR COLLECTIVE ACTION AGAINST THEM. YOU
AGREE THAT YOU WILL NOT JOIN YOUR CLAIMS TO THOSE OF ANY OTHER PERSON.
Notwithstanding any other provision in the Official Rules, if this class action waiver is
invalidated, then the agreement to arbitrate is null and void, as though it were never entered
into, and any arbitration dispute at that time will be dismissed without prejudice and may be
refiled in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or
collective procedures in arbitration or the joinder of claims in arbitration. Administrator and
Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.
All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the Entrant, Administrator,
and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or
may arise between you, Administrator and Sponsor, shall be governed by, and construed in
accordance with, the laws of the State of Missouri without giving effect to any choice of law or
conflict of law rules. The place of arbitration shall be St. Louis, Missouri.
13. WINNER’S LIST: For the name of the winner, visit http://bit.ly/2Q7j8Ov. The winner’s list
will be posted for sixty (60) days after winner confirmation is complete.
© 2019 Anheuser-Busch, Bud Light® Beer, St. Louis, MO
© 2019 HelloWorld, Inc. All Rights Reserved.
Participant irrevocably waives all claims against the National Football League, its member
professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL
Enterprises LLC and each of their respective subsidiaries, affiliates, shareholders, officers,
directors, agents, representatives and employees (collectively, the “NFL Entities”) and agrees
that the NFL Entities will have no liability or responsibility for any claim arising in connection with
participation in this Sweepstakes or the prizes awarded. The NFL Entities have not offered or
sponsored this Sweepstakes in any way.
© 2019 NFL Properties LLC. All NFL-related trademarks are trademarks of the National
Football League.