American Snuff Company – Grizzly 100% American World Championship Giveaway – Win v) any other
GRIZZLY 100% AMERICAN WORLD CHAMPIONSHIP GIVEAWAY OFFICIAL RULES
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.
A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.
ELIGIBILITY: The Grizzly 100% American World Championship Giveaway (referred to herein as the “Giveaway”) is
open to legal residents of the United States and the District of Columbia (excluding residents of Massachusetts, Michigan,
Virginia and Puerto Rico) who are tobacco consumers age 21 or older at time of entry and who are registered users of
www.mygrizzly.com. Employees of American Snuff Company, LLC (the “Sponsor”) and its subsidiaries, affiliates,
advertising and promotion agencies, Ventura Associates International LLC (“Administrator”) and their immediate
families and persons living in the same households are not eligible to enter or win. The Giveaway is governed by U.S.
law. Void in Massachusetts, Michigan, Virginia, Puerto Rico, other U.S. territories and possessions, and where
prohibited by law. The Giveaway is intended for entry in the United States only. Do not enter if you are not eligible or
are not located in the United States at the time of entry.
THE GIVEAWAY ENTRY PERIOD: The Giveaway begins at noon (12:00:00 pm) Eastern Time (“ET”) on October 9, 2018 and ends at 11:59:59 am ET on November 20, 2018 (the “Giveaway Entry Period”).
This Giveaway consists of six (6) weekly prize (“Weekly Prize”) random drawings and one (1) grand prize (“Grand
Prize”) random drawing. To qualify for a chance to win a Weekly Prize, your Entry must be received during a given
Weekly Entry Period. Refer to the Weekly Entry Period chart below for details and entry deadlines. Additionally, one
(1) automatic Grand Prize entry will be entered in the Grand Prize random drawing if you have at least one (1) Entry in
a given Weekly Entry Period. Regardless of the total Entries received per Weekly Entry Period, there is a limit of one
(1) automatic Grand Prize entry per Weekly Entry Period. Follow instructions in the “How to Enter” section below to
learn how to submit an Entry in each Weekly Entry Period.
Weekly Entry Period
Weekly Entry Period begins at:
Weekly Entry Period ends at:
Weekly Prize random drawing to be conducted on or about
Noon (12:00:00 pm) ET on 10/9/2018
11:59:59 pm ET on 10/15/2018
Midnight (12:00:00 am) ET on 10/16/2018
11:59:59 pm ET on 10/22/2018
Midnight (12:00:00 am) ET on 10/23/2018
11:59:59 pm ET on 10/29/2018
Midnight (12:00:00 am) ET on 10/30/2018
11:59:59 pm ET on 11/5/2018
Midnight (12:00:00 am) ET on 11/6/2018
11:59:59 pm ET on 11/12/2018
Midnight (12:00:00 am) ET on 11/13/2018
11:59:59 am ET on 11/20/2018
HOW TO ENTER: You must be a registered user of www.mygrizzly.com (“Website”) to enter the Giveaway. If you are
not a registered user, you can register for free by visiting the Website and satisfying the instructions to register. Your
mygrizzly.com account must be in good standing in order to be eligible to win any prize. Once you have registered,
log on to the Website during the Giveaway Entry Period and follow the onscreen instructions to submit your vote. To
vote, select the one choice from each pair of choices that resonates as truly American to you (the pair of choices is
referred to herein as “Pairing”). The choice from each Pairing that receives the most votes from all eligible participants
will advance through the bracket to the next Week Entry Period. Example: the sixteen (16) top choices from the 32
Pairings in the first Weekly Entry Period will advance to the second Weekly Entry Period. This same process of
elimination will be repeated each Weekly Entry Period until the final Pairing appears during the last Weekly Entry
Period. The two choices in each Pairing may not be related to one another but are made available for you to vote as
an entry mechanism. During Weekly Entry Periods 1 through 5, you can vote on all available Pairings in one day or
spread your votes throughout the given Weekly Entry Period. Your vote selection and the timing of your votes do not
affect your chances of winning a prize. Each vote you submit that is properly received by Sponsor will be considered
an “Entry” for the Weekly Prize drawing corresponding to the Weekly Entry Period in which your vote was submitted.
Entries received for a given Weekly Entry Period will not be entered into subsequent Weekly Entry Period(s). Refer to
the chart below for Entry limit for a Weekly Prize drawing and the Grand Prize drawing.
Weekly Entry Period
Number of Pairings available for you to vote Per Weekly Entry Period
Limit of Weekly Entries Per Weekly Entry Period
Limit of Grand Prize Entry Per Weekly Entry Period
Sponsor’s designated computer will be the official record keeping device for all Entries applicable to this Giveaway. If
you enter using a mobile device, standard data rates may apply from your carrier. Use of automated processes and
devices to submit Entries are not permitted. Any attempt by any individual to submit more Entries than allowed in this
Giveaway by using multiple names or accounts or any other methods may void all of such individual’s entries, in
Sponsor’s sole discretion. The Sponsor is not responsible for any changes or effects caused to entrant’s computer
system or mobile device as a result of participating in the Giveaway. In the event of a dispute over the identity of an
entrant, entrant may be deemed to be the individual associated with the Website account used to submit the Entry or
the disputed Entry may be disqualified, determined in the sole discretion of the Sponsor. All Entries become
Sponsor’s property and will not be returned or acknowledged.
WINNER SELECTION & NOTIFICATION: All random drawings will be conducted under the supervision of the
Administrator whose decisions are final and binding. All Weekly Prize winners will be selected on dates mentioned in
section 4 above from among all eligible Entries received per Weekly Entry Period. Grand Prize random drawing will be
conducted on or about December 4, 2018 from among all eligible Grand Prize entries received during the Giveaway
Winners who win a prize or combination of prizes totaling $600 or more will be required to complete and return an
Affidavit of Eligibility and Liability and a Publicity Release (“Affidavit”) within seven (7) days of date specified on
notification in order to formally claim and receive the prize(s). These winners will be required to furnish his/her Social
Security number to the Administrator and an IRS Form 1099 will be filed in the name of the winner for the total prize
value awarded. All federal and state taxes, if any, are the sole responsibility of each winner.
Potential winners will be notified by e-mail at the e-mail address used to register for the Website within two (2) business
days of each random drawing. At the sole discretion of the Sponsor or Administrator, prize forfeiture and the selection of
an alternate prize winner may result from any of the following: i) an Affidavit or a prize notification is returned as
undeliverable; ii) the Affidavit is not returned within the date specified on notification; iii) a prize winner is otherwise
found to be ineligible; iv) a prize winner cannot or will not accept or receive the prize for any reason; and v) any other
non-compliance with these Official Rules. In the event of any prize forfeiture, the Sponsor may, in its sole discretion,
award or not award the forfeited prize to an alternate winner. Sponsor is not responsible for any change of email address,
mailing address, and/or telephone number of entrants. No substitutions, cash redemption or transfer of prizes permitted.
If prize is not available, or would otherwise be in violation of any federal, state, or local law, the Sponsor reserves the
right to substitute any prize or portion of a prize with another prize of comparable value.
Weekly Prizes (except for the Stihl® and John Deere® prizes) will be shipped to each winner’s address as provided in
the Affidavit or noted on the prize notification approximately ten (10) weeks after the verification process is completed.
The Sponsor is not responsible for any returned/undeliverable prizes and such prizes will be forfeited. See section 7
below for the Grand Prize, Week 3 and Week 6 prize awards for more details.
CONSUMER DISCLOSURES: No purchase necessary to enter or win. You have not yet won. Ends: 11/20/18. There
are a total of 261 Weekly Prizes and one (1) Grand Prize. Odds of winning a Weekly Prize depend upon the number
of eligible Entries received during each applicable Weekly Entry Period. Odds of winning the Grand Prize depend
upon the total number of Grand Prize entries received during the Giveaway Entry Period. Total approximate retail
value (“ARV”) of all prizes: $250,070.10. Limit one (1) Weekly Prize per entrant per Weekly Entry Period. Weekly Prize
winners remain eligible for the Grand Prize drawing. SPONSOR: American Snuff Company, LLC, 5106 Tradeport
Drive, Memphis, TN 38141.
Weekly Entry Period
Gatorz® Wraptor Blackout Patriot Edition Sunglasses
Orca® Liddup 35 Qt. Cooler
Stihl® MS 271 Farm Boss® Chainsaw
CGA® Minuteman® Bravo DLC Watch
Gibson® Les Paul® Standard HP Guitar
John Deere® Gator TM RSX
2018 Jeep® Wrangler® JK Unlimited Freedom Edition (4 door)
ADDITIONAL DETAIL ON WEEK 3, WEEK 6 AND GRAND PRIZES:
Week 3: Winners will need to purchase the Stihl® chainsaw prize from a local authorized dealer. Prize will be
awarded as a check or prepaid gift card for the ARV amount. Sponsor is not responsible for any state and local taxes,
or any travel/shipping costs associated with the prize redemption. Winners must sign a release of liabilities, any
required agreement and Affidavit prior to receiving prize.
Week 6: Winners must take delivery of the John Deere® Gator TM RSX prize at a local John Deere® authorized dealer.
Sponsor is not responsible for any state and local taxes or any travel/shipping costs associated with the prize and/or
transportation of the winner and/or the prize from the dealership. Each winner is solely responsible for all costs
associated with use of their prize. Winners must sign a release of liabilities, any required agreement and Affidavit prior
to receiving prize. Selection of the local authorized dealer near the winner’s primary residence is at Sponsor’s sole
discretion. The winner must take delivery of the prize from a dealership designated by Sponsor within 60 days of
notification that the prize is available for pick-up. If prize is not picked-up or winner fails to provide the required
documentation within 60 days of notification, that prize winner shall forfeit the prize.
Grand Prize: Winner must take delivery of the Jeep® Wrangler® prize at a local Jeep® authorized dealer. Selection of
the local authorized dealer near the winner’s primary residence is at Sponsor’s sole discretion. The winner must take
delivery of the prize from a dealership designated by Sponsor within 60 days of notification that the prize is available
for pick-up. If prize is not picked-up or winner fails to provide the required documentation within 60 days of notification,
that prize winner shall forfeit the prize. Upon delivery of the prize to the dealership, Sponsor will be deemed to have
awarded the prize to the winner with winner assuming full responsibility to procure the prize directly from the
dealership. Winners must sign a release of liabilities, any required agreement and Affidavit prior to receiving prize.
Winner must possess and provide proof of valid insurance and appropriate driver’s license issued in winner’s
jurisdiction of residence at time of prize pick-up. The winner is solely responsible for any expenses and costs in
connection with the prize not expressly described herein as being awarded including, without limitation, the following:
(i) all income, federal (including luxury), state and local taxes, including sales tax payable to dealership; (ii) insurance
and registration fees; (iii) any travel/shipping costs associated with transportation of the winner and/or the vehicle
between winner’s residence and dealership; (iv) dealer preparation fees and/or additional options, additions or
equipment requested by winner, if any; and/or (v) any additional expenses associated with prize acceptance and use
not described herein as being awarded, including, without limitation, inspection, additional equipment, gasoline,
maintenance, storage and all other fees and expenses associated with the receipt and use of the prize. The winner is
solely responsible for all costs associated with use of the prize. All additional options and upgrades will be the sole
responsibility and expense of winner. If winner cannot accept/receive the Grand Prize for any reason, he/she will be
disqualified and the prize will be forfeited with no further obligation by the Sponsor to the winner. In the event of Grand
Prize forfeiture the Sponsor may, in Sponsor’s sole discretion, award or not award the forfeited Grand Prize to an alternate
ADDITIONAL DETAIL ON ALL PRIZES: All winners acknowledge that neither the Sponsor nor Administrator (nor any
other businesses concerned with this Giveaway), nor their agents, make, or are in any manner responsible for, any
warranty or representations, expressed or implied, in fact or in law, relative to the quality, conditions, fitness or
merchantability of any aspect of any prize. All prizes shall be subject to the manufacturer’s standard warranty, to the
extent one is offered. Selection of prize item, size, color and model will be at the Sponsor’s sole discretion. No
substitutions of prize is permitted. The prizes are non-transferable, non-refundable and non-assignable, and must be
accepted as awarded, “AS IS”, with no warranty, representation or guarantee, express or implied, in fact or in law,
made by Sponsor or Administrator for which either may be liable. Neither the Sponsor or Administrator shall be
responsible for any cancellations or delays or any act or omissions whatsoever by any transportation company or any
other persons providing any of the prize fulfillment services.
Prize images depicted in advertising and promotional materials may vary from the actual prize and any depiction of a
prize is for illustrative purposes only. Sponsor reserves the right to substitute a prize or portion of a prize with a prize
of comparable value. The trademarks associated with prizes are the property of their respective owners, who are NOT
affiliated with this Giveaway in any fashion whatsoever, and no endorsement is suggested or implied. American Snuff
Company, LLC. is the sole Sponsor of this Giveaway. Any reference to third parties in connection with the prizes
are for reference and identification purposes only and is not intended to suggest endorsement, sponsorship or
affiliation with Sponsor, Administrator or the Giveaway.
All amounts are represented in U.S. dollars, unless otherwise stated. The ARV of all prizes are subject to price
fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is
estimated for purposes of these Official Rules and the date the prize is awarded or redeemed. Any difference
between the stated ARV/MSRP of any of the prizes and the actual value will not be awarded.
GENERAL CONDITIONS: By entering, you (i) agree to be bound by these Official Rules, including all eligibility
requirements; (ii) agree to be bound by the decisions of Sponsor and/or the Administrator, which are final and binding in all
matters relating to the Giveaway; and (iii) release, hold harmless, and indemnify the Sponsor and its affiliated companies,
the Administrator and all other businesses involved in this Giveaway, as well as the employees, officers, directors and
agents of each, from all claims, losses, injury, damages, and liability arising directly or indirectly or relating to your
acceptance, possession, use and/or misuse of a prize, and participation in the Giveaway. Entry and acceptance of a prize
(if determined a winner) constitute permission to use each winner’s name, prize won, hometown, photographs/videos and
likeness for online posting and promotional purposes without further compensation or notification, except in Tennessee or
where prohibited by law.
By participating in this Giveaway, you acknowledge and agree that your personal information supplied to Sponsor
may be used by Sponsor for internal marketing analyses and to provide you with future tobacco product promotional
offers and tobacco-related information. Information provided by you will be treated consistent with Sponsor’s privacy
policy, which is located at https://www.mygrizzly.com/FooterLinks/PrivacyPolicy.
If you would prefer not to receive future mail or email communications from Sponsor, you may subsequently opt-out
by calling 866-843-0636, or writing your name and address (and email address if previously provided to Sponsor) on
a postcard and mailing to: Mail Manager-Remove, P.O. Box 834049, Richardson, TX 75083-4049. You may also log
on to www.mygrizzly.com and make changes within your profile regarding the receipt of mail and email from Sponsor.
By opting-out, residual information will nonetheless remain in our database and other records, and may not be
LIMITATION OF LIABILITY: Neither the Sponsor or Administrator are responsible for: (i) lost, late, misdirected, non-
delivered, damaged or illegible entries, e-mails, or other communications; or (ii) error caused by human and/or
technological issue, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or
unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic,
computer, hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive entry
information by the Sponsor or Administrator on account of technical problems or traffic congestion on the Internet or at any
website or any combination thereof; or (iii) any injury or damage to user’s or any other person’s computer or mobile device
related to or resulting from participating in the Giveaway. The Sponsor reserves the right to: (i) permanently disqualify from
any promotion it sponsors any person it believes has intentionally violated these Official Rules; and (ii) withdraw, modify,
suspend or cancel the Giveaway if it becomes technically corrupted (including if a computer virus or system malfunction
inalterably impairs its ability to conduct the Giveaway) and to select winners from among all eligible Entries received prior to
withdrawal and/or cancellation, or as otherwise deemed fair and equitable by the Sponsor or Administrator. Furthermore, if
the Giveaway is cancelled, any of the remaining prizes (i.e., Weekly Prizes) after the cancellation date will not be awarded.
In no event will the Sponsor be liable for more than the number of prizes stated in Section 7 up to the date of cancellation.
Entry materials/data that have been tampered with or altered, or mass entries or entries generated by a script, macro or
use of automated devices are void. Failure to comply with these Official Rules may result in disqualification from the
Giveaway, in the sole discretion of either the Sponsor or the Administrator.
IN NO EVENT WILL SPONSOR, ITS PARENT AND AFFILIATES, THEIR ADVERTISING OR PROMOTIONAL
AGENCIES, WEB MASTERS/SUPPLIERS, VENDORS, CONTRACTORS OR THEIR RESPECTIVE OFFICERS,
DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS BE RESPONSIBLE FOR OR LIABLE FOR ANY
DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, CONSEQUENTIAL, INCIDENTAL, OR
PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF THE WEBSITE OR DOWNLOADING FROM
OR PRINTING MATERIAL FROM THE WEBSITE. WITHOUT LIMITING THE FOREGOING, THE WEBSITE IS
PROVIDED “AS IS,” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT
NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR
NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSIONS OF LIABILITY
FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF
THE ABOVE EXCLUSIONS OR LIMITATIONS MAY NOT APPLY TO YOU.
ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT A USER, TO DELIBERATELY DAMAGE, DESTROY, TAMPER
OR VANDALIZE THIS WEBSITE OR INTERFERE WITH THE OPERATION OF THE GIVEAWAY IS A VIOLATION OF
CRIMINAL AND CIVIL LAWS AND THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY
PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.
Any Giveaway materials, including without limitation the offer, the abbreviated rules, these Official Rules, advertising and
promotional materials and announcement of winners that contain production, printing, or typographical errors or are obtained
outside authorized, legitimate channels are automatically void, and the liability of the Sponsor, if any, is limited to the
replacement of such materials. By participating in the Giveaway, you release Sponsor, including its affiliates, and the
Administrator from any losses, claims or damages that may result therefrom.
BINDING ARBITRATION: Any controversy or claim arising out of or relating to the Giveaway shall be settled by
binding arbitration in a location determined by the arbitrator as set forth herein (provided that such location is
reasonably convenient for the claimant), or at such other location as may be mutually agreed upon by the parties, in
accordance with the procedural rules for commercial disputes set forth in the Comprehensive Arbitration Rules and
Procedures of JAMS (“JAMS Rules and Procedures”) then prevailing, and judgment upon the award rendered by the
arbitrator(s) may be entered in any court having jurisdiction thereof. The arbitrator shall be selected pursuant to the
JAMS Rules and Procedures. The arbitrator shall apply North Carolina law consistent with the Federal Arbitration Act
and applicable statutes of limitations, and shall honor claims of privilege recognized at law. If any part of this
arbitration provision is deemed to be invalid, unenforceable, or illegal (other than that claims will not be arbitrated on a
class or representative basis), or otherwise conflicts with the rules and procedures established by JAMS, then the
balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the
invalid, unenforceable, or illegal or conflicting provision were not contained herein. If, however, the portion that is
deemed invalid, unenforceable, or illegal is that claims will not be arbitrated on a class or representative basis, then
the entirety of this arbitration provision shall be null and void, and neither claimant nor Sponsor shall be entitled to
arbitrate their dispute. Upon filing a demand for arbitration, all parties to such arbitration shall have the right of
discovery, which discovery shall be completed within sixty days after the demand for arbitration is made, unless
further extended by mutual agreement of the parties. THE ARBITRATION OF DISPUTES PURSUANT TO THIS
SECTION SHALL BE IN THE USER’S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER
IN ANY PURPORTED CLASS ACTION PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN
THE CLAIMS OF OTHER PERSONS OR PARTIES WHO MAY BE SIMILARLY SITUATED. DO NOT ENTER THIS
GIVEAWAY IF YOU DO NOT AGREE TO HAVE ANY CLAIM OR CONTROVERSY ARBITRATED IN
ACCORDANCE WITH THESE OFFICIAL RULES.
BY PARTICIPATING IN SPONSOR’S GIVEAWAY, EACH ENTRANT AND PRIZE WINNER AGREES THAT TO THE
EXTENT PERMITTED BY APPLICABLE LAW: (1) ANY AND ALL DISPUTES, CLAIMS, AND CAUSES OF ACTION
ARISING OUT OF OR CONNECTED WITH THE GIVEAWAY, OR ANY PRIZE AWARDED, WILL BE RESOLVED
INDIVIDUALLY THROUGH BINDING ARBITRATION AS SET FORTH ABOVE, WITHOUT RESORT TO ANY FORM
OF CLASS ACTION; (2) ANY AND ALL CLAIMS, JUDGMENTS, AND AWARDS WILL BE LIMITED TO ACTUAL
THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY), BUT IN NO EVENT WILL ATTORNEY’S FEES BE
AWARDED OR RECOVERABLE; (3) UNDER NO CIRCUMSTANCES WILL ANY ENTRANT OR PRIZE WINNER BE
PERMITTED TO OBTAIN ANY AWARD FOR, AND USER HEREBY KNOWINGLY AND EXPRESSLY WAIVES ALL
RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL, OR SPECIAL DAMAGES, LOST PROFITS,
AND/OR ANY OTHER DAMAGES OTHER THAN ACTUAL OUT-OF-POCKET EXPENSES, AND/OR ANY RIGHTS
TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (4) ENTRANT AND PRIZE WINNER’S
REMEDIES ARE LIMITED TO A CLAIM FOR MONEY DAMAGES (IF ANY) AND USER IRREVOCABLY WAIVES ANY
RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF. SOME JURISDICTIONS DO NOT ALLOW THE
LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY NOT APPLY TO EVERY ENTRANT OR PRIZE
GOVERNING LAW: The Giveaway Official Rules and the Giveaway are governed by US law and are subject to all
applicable federal, state, and local laws and regulations. All issues and questions concerning the construction, validity,
and enforceability of the Giveaway Official Rules, or the rights and obligations of any putative entrant and Sponsor in
connection with the Giveaway, shall be governed by, and construed in accordance with, the laws of the state of North
Carolina without giving effect to the conflict of laws rules thereof, and any matters or proceedings which are not subject
to arbitration as set forth in Section 10 of these Official Rules and/or for entering any judgment on an arbitration award,
shall take place in the state of North Carolina, in the city of Winston-Salem.
SPONSOR: American Snuff Company, LLC, 5106 Tradeport Drive, Memphis, TN 38141.
ADMINISTRATOR: Ventura Associates International LLC, 494 Eighth Ave, Suite 1700, New York, NY 10001.
WINNERS LIST: For a list of winners (available after December 28, 2018), send a stamped, self-addressed envelope
for receipt by December 28, 2018 to: Grizzly 100% American World Championship Giveaway Winners, Ref: WG, c/o
Ventura Associates International LLC, 494 Eighth Ave, Suite 1700, New York, NY 10001.