Treasury Wine Estates – Win a $12,000 gift cad for your outdoor grilling station and more prizes by September 30, 2015

THE BERINGER FOUNDERS’ ESTATE – GREAT STEAK
CHALLENGE “GRILL MASTERS” SWEEPSTAKES

ENDING AT 11:59:59 PM PT on September 30, 2015

1. SWEEPSTAKES TIMING:
The Sweepstakes begins at 12:00 PM (noon) Pacific Time on July 1, 2015 and ends at 11:59:59 PM PT on September 30, 2015

2. ELIGIBILITY:
The Sweepstakes is offered only to legal residents of the 50 United States and the
District of Columbia who are at least 21 years of age at the time of entry.

Participation constitutes Entrant’s full and unconditional agreement to these Official Rules and
Sponsor and Administrator’s decisions and interpretations, which are final and binding in all matters
related to the Sweepstakes. Winning the Prize is contingent upon fulfilling all requirements set forth
herein. If an Entrant participates via a mobile device, Message and Data Rates may apply. Not all
cellular phone providers carry the service necessary to participate in this Sweepstakes through a
mobile device. Please check your mobile device’s capabilities for specific web enabled browsing
instructions and pricing plans. All entries become the sole and exclusive property of the Sponsor and
receipt of entries will not be acknowledged or returned. For purposes of the Sweepstakes, an
Entrant’s residential address and e-mail address will be the physical address and e-mail address
submitted at the time of entry. Entrants will not be allowed to change their physical address or e-mail
address.

3. HOW TO ENTER THE SWEEPSTAKES:
During the Sweepstakes Period an Entrant may enter the
Sweepstakes as set forth below:

A. Text Message: Using an SMS-enabled mobile device, an eligible Entrant must send a text
message to the short code “87963” (“Short Code”) along with one (1) of the following valid
keywords: “STEAK”, “SIZZLE”, or “GRILL” (each, a “Keyword”). Each Keyword will place an
Entrant into a separate prize pool for the prize assigned to that Keyword as set forth in Section 5
(the “Keyword Prize Pool[s]”; for example, if you enter using the Keyword “Steak”, your entry will
be placed into the “Steak Keyword Prize Pool”). Once a valid text message is received, the
Entrant will be sent a follow up text message requesting their date of birth. Upon submission of
a valid date of birth, the user will be sent another request for their e-mail address. Upon
submission of a valid e-mail address, the entrant will receive an entry into the Sweepstakes for
the respective Keyword Prize Pool used to enter and will be sent a confirmation text message.
Entrants who enter using the Keyword “SIZZLE” or “GRILL” will also receive an entry into the
Steak Keyword Prize Pool. NOTE: Confirmation text message is not proof of entry. Proof of text
message submission does not constitute proof of delivery or receipt of the text message.
IMPORTANT: Message and data rates may apply for each text message sent or received. Not all mobile telephone providers carry the service necessary to participate in this Sweepstakes. Entrants should consult their wireless provider’s pricing plans. An Entrant may, at any time, choose to stop participating in this Sweepstakes by sending an opt-out text message stating “STOP STEAK” to the Short Code. If an Entrant sends an opt-out text message, he/she will be sent a reply text message, which will confirm that he/she has been unsubscribed and will receive no further text messages. For help, text the word “HELP STEAK” to the Short Code. Each Text Message Entry must be manually key-stroked/entered by the Entrant.

B. Online: An eligible Entrant may logon to greatsteakchallenge.com (“Website”), complete and
submit the on-line registration form in order to receive one (1) entry into the Steak Keyword Prize Pool. The Entrant will first be required to enter his/her valid e-mail address. The Entrant will then be taken to the registration form, which may include, but is not limited to, the Entrant providing his/her complete first and last name (no initials), street address (no P.O. box), city, state, Zip Code, phone number, date of birth and agreement to these Official Rules. After completing registration, an Entrant may return daily and enter just his/her valid e-mail address to receive an entry into the Steak Keyword Prize Pool.

C. Mail-In Entry: For Keywords “SIZZLE” and “GRILL” only, an eligible Entrant may hand-write
his/her complete name (no initials), valid e-mail address, street address (P.O. Boxes not
accepted), city, state, ZIP code, telephone number, one Keyword, either “SIZZLE” or “GRILL” (only one mail-in entry per each Keyword), and date of birth (MM/DD/YYYY) on a 3½”x5″ card (“Mail-In Entry”) and mail it with sufficient postage to: Beringer Founders’ Estate – Great Steak Challenge “Grill Masters” Sweepstakes, P.O. Box 410, Southfield, MI 48037. An Entrant will receive one (1) entry into the Keyword Prize Pool for the Keyword stated on the Mail-In Entry and the Steak Keyword Prize Pool. All Mail-In Entries must be postmarked no later than September 30, 2015, and received on or before October 7, 2015, in order to be eligible.
Mail-In Entries must be legibly hand-written. Mechanical reproductions, postage-due, Mail-In Entries mailed in an envelope or sent in excess of the entry limits set forth below will not be accepted. Mail-In Entries received without a verifiable and legible return address will be deemed incomplete and not valid entries.
Entry Limit: Regardless of the method of entry used, there is a limit of one (1) entry per person/e-
mail address per day during the Sweepstakes Period. A day is defined as starting at 12:00 AM PT
and ending at 11:59:59 PM PT except for July 1, 2015 when a day will start at 12:00 PM PT and end

at 11:59:59 PM PT. If more than one (1) entry is received from the same person/e-mail address on
the same day during the Sweepstakes Period, only the first entry received may be considered valid.

4. RANDOM DRAWING:
On or about October 8, 2015, Administrator will select one (1) potential winner
for each Keyword Prize Pool from among all eligible entries received during the Sweepstakes Period for the respective Keyword Prize Pool. Each winner is deemed to be a potential winner, pending verification of the Entrant’s eligibility and compliance with these Official Rules as determined by Sponsor or Administrator, in their sole and absolute discretion.
5. PRIZE, APPROXIMATE RETAIL VALUE (“ARV”), AND ODDS OF WINNING:

A. STEAK Keyword Prize (1): The “STEAK” Keyword Prize Pool winner will receive gift card(s) to
a home improvement store, selected by the Sponsor at its sole discretion, totaling Twelve Thousand Dollars ($12,000). The use of a gift card is subject to the terms and conditions set forth thereon which shall govern the use of the gift card. Use of a gift card constitutes the user’s acceptance of the terms and conditions so the winner should read the terms and conditions on the gift card carefully. Winner must protect the gift card and treat the gift card as he/she would any other valuable document. Gift cards will not be redeemed or exchanged for cash, except where required by law. Gift cards will not be replaced or replenished if it lost, stolen, damaged, destroyed or used without the winner’s permission and will be voided if altered or defaced. No more than one (1) “STEAK” Keyword Prize will be awarded.
B. SIZZLE Keyword Prize (1): The “SIZZLE” Keyword Prize Pool winner will receive gift card(s) to
a home improvement store, selected by the Sponsor at its sole discretion, totaling Five Thousand Dollars ($5,000). The use of a gift card is subject to the terms and conditions set forth thereon
which shall govern the use of the gift card. Use of a gift card constitutes the user’s acceptance of the terms and conditions so the winner should read the terms and conditions on the gift card carefully. Winner must protect the gift card and treat the gift card as he/she would any other valuable document. Gift cards will not be redeemed or exchanged for cash, except where required by law. Gift cards will not be replaced or replenished if it lost, stolen, damaged, destroyed or used without the winner’s permission and will be voided if altered or defaced. No more than one (1) “SIZZLE” Keyword Prize will be awarded.
C. GRILL Keyword Prize (1): The “GRILL” Keyword Prize Pool winner will receive gift card(s) to a
home improvement store, selected by the Sponsor at its sole discretion, totaling Five Thousand
Dollars ($5,000). The use of a gift card is subject to the terms and conditions set forth thereon
which shall govern the use of the gift card. Use of a gift card constitutes the user’s acceptance of
the terms and conditions so the winner should read the terms and conditions on the gift card
carefully. Winner must protect the gift card and treat the gift card as he/she would any other
valuable document. Gift cards will not be redeemed or exchanged for cash, except where required
by law. Gift cards will not be replaced or replenished if it lost, stolen, damaged, destroyed or used
without the winner’s permission and will be voided if altered or defaced. No more than one (1)
“GRILL” Keyword Prize will be awarded.
D. ARV: The ARV of all prizes in this Sweepstakes is Twenty-two Thousand Dollars ($22,000).

E. Odds of Winning: The odds of winning the Steak Keyword Prize depend on the number of
eligible Sweepstakes entries received during the Sweepstakes Period. The odds of winning the Sizzle and Grill Keyword Prize depend on the number of eligible entries received in the respective Keyword Prize Pool. Limit one (1) prize per person/household in the entire Sweepstakes.

6.HOW TO CLAIM A PRIZE:
Each potential winner will be notified via e-mail by Sponsor or its
authorized designee at the e-mail address provided at the time of registration on or about October 9,
2015. Before being declared a winner, a potential winner will be required to execute an Affidavit of
Eligibility/Liability & Publicity Release and tax acknowledgment (“Affidavit”) sent with the e-mail
notification. A potential winner must return a fully executed and notarized Affidavit to the Sponsor or
its authorized designee within ten (10) calendar days from the date it is postmarked as being sent to
each potential winner or the prize may (in Sponsor’s sole discretion) be forfeited. If a potential winner
is disqualified, found to be ineligible or not in compliance with these Official Rules, declines to accept
a prize, or in the event that each potential winner fails to return an executed and notarized Affidavit
within the ten (10) calendar day deadline, the prize may be forfeited, and in the Sponsor’s sole
discretion, the forfeited prize may be awarded to an alternate winner, selected in a random drawing
from among all remaining eligible entries in the applicable Keyword Prize Pool, as determined by
Sponsor in its sole discretion. All federal, state, and local taxes imposed on the acceptance of a prize
are solely the responsibility of each winner.
Sponsor will attempt to notify each potential winner as set forth above, but Sponsor is not responsible
for any undelivered emails, including without limitation e-mails that are not received because of a
winner’s privacy or spam filter settings which may divert any Sweepstakes e-mail, including any
winner notification e-mail, to a spam or junk folder. The right to receive a prize is non-assignable,
non-transferable and no prize substitution or exchange will be allowed, except by Sponsor, who
reserves the right to substitute a prize of equal or greater value in case of unavailability of a prize or
force majeure, at Sponsor’s sole and absolute discretion. All other costs and expenses not expressly
set forth herein shall be solely the winner’s responsibility. Sponsor will attempt to mail the prize
approximately 6 – 8 weeks from verification of winner’s eligibility. Sweepstakes Entities shall not be
held responsible for any delays in awarding the prize for any reason. Each prize will only be awarded
to a verified winner.
7. LIMITATION OF LIABILITY:
By participating in this Sweepstakes, Entrants agree that the
Sweepstakes Entities and each of their respective affiliates, subsidiaries, representatives,
consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and
marketing agencies, website providers and each their respective officers, directors, stockholders,
employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i)
lost, late, incomplete, stolen, misdirected, postage due or undeliverable e-mail/text notifications or
postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or
software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled
transmissions, service provider/network accessibility, availability or traffic congestion; (iv) any
technical, mechanical, programming, printing or typographical or other error; (v) the incorrect or
inaccurate capture of registration information or the failure to capture, or loss of, any such information;
(vi) any error, omission, interruption, deletion, defect, delay in operation or transmission,
communications line failure, technical error, theft or destruction or unauthorized access to the
Sweepstakes; (vii) any injury or damage, whether personal or property, to Entrants or to any person’s
computer related to or resulting from participating in the Sweepstakes and/or accepting the prize; and
(viii) entries that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted,
damaged, garbled or otherwise not in compliance with the Official Rules. Further, the Sweepstakes
Entities are not responsible for any unanswered or undeliverable winner notifications.

By entering the Sweepstakes, each Entrant agrees: (i) to be bound by these Official Rules, including
entry requirements; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii)
to waive all of his/her rights to bring any claim, action or proceeding against any of the Released
Parties in connection with the Sweepstakes; and (iii) to forever and irrevocably agree to release and
hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of

action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without
limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Sweepstakes,
including, but not limited to, any Sweepstakes-related activity or element thereof, and the Entrant’s
entries, participation or inability to participate in the Sweepstakes; (b) the violation of any third-party
privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related
to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss,
damage, destruction, negligence or willful misconduct in connection with the use of the prize (or any
component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f)
any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties;
(g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by Entrant.

If, for any reason, the Sweepstakes is not capable of running as planned, Sponsor reserves the right, at its sole and absolute discretion, to cancel, terminate, modify or suspend the Sweepstakes and/or proceed with the Sweepstakes, including the selection of a winner in a manner it deems fair and reasonable, including the selection of a winner from among eligible entries received prior to such cancellation, termination, modification or suspension. In no event will more than more prizes be awarded than are stated in these Official Rules. If for any reason, including but not limited to an administrative, printing, production, computer, typographical, mechanical, or other error or due to technical difficulties or incorrect announcements of any kind, more winning messages are distributed, more winners stated on any Sweepstakes related materials, or more prizes are claimed than are intended to be awarded according to these Official Rules, the intended prizes will be awarded in a random drawing from among all verified prize claims received.
Without limiting the foregoing, everything regarding this Sweepstakes, including each prize, is
provided “as is” without warranty of any kind, either express or implied, including but not limited to,
the implied warranties of merchantability, fitness for a particular purpose or non-infringement.
8. DISPUTES: IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH
DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND
BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN
ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT
VERSIONS THEREOF (“AAA RULES”). THE AAA RULES FOR SELECTION OF AN
ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE
EXPERIENCED AND LICENSED TO PRACTICE LAW IN CALIFORNIA. ALL PROCEEDINGS
BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN NAPA COUNTY,
CALIFORNIA. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES,
AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY,
CONSEQUENTIAL OR INCIDENTAL DAMAGES OR HAVE DAMAGES MULTIPLIED OR
OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED
COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE
OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE RIGHTS AND
OBLIGATIONS OF ANY ENTRANT AND/OR SWEEPSTAKES ENTITIES AND/OR ANY OTHER
PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS
ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR OF THE
TIME THE CAUSE OF ACTION OCCURRED, OR THE CAUSE OF ACTION SHALL BE FOREVER
BARRED.
9.PRIVACY POLICY:
Any personally identifiable information collected during an Entrant’s participation
in this Sweepstakes will be collected by Sponsor or its agent and used by Sponsor, its affiliates,
agents, and marketers for the sole purposes of the proper administration and fulfillment of the

Sweepstakes as described in these Official Rules, in accordance with Sponsor’s Privacy Policy as
stated at: http://www.tweglobal.com/privacy-policy/.

10. PUBLICITY RIGHTS:
By participating in the Sweepstakes and/or accepting the Prize, each Entrant
agrees to allow the Sponsor and/or the Sponsor’s designee the perpetual right to use his/her name,
address (city and state), biographical information, photos, picture, portrait, likeness, voice, and/or
statements regarding the Sweepstakes and/or Sponsor for promotion, trade, commercial, advertising
and publicity purposes, at any time or times, in all media now known or hereafter discovered,
including, but not limited to, live television, worldwide, on the World Wide Web and Internet, without
notice, review or approval and without additional compensation, except where prohibited by law.
11. GENERAL:
Any attempted form of participation in this Sweepstakes other than as described herein
is void. Sponsor and Administrator reserve the right to disqualify any Entrant found or suspected, in
their sole and absolute discretion, to be tampering with the operation of the Sweepstakes; to be acting
in violation of these Official Rules; or to be acting in an unsportsmanlike manner or with the intent to
disrupt the normal operation of this Sweepstakes. Any attempted form of participation in this
Sweepstakes other than as in these Official Rules is void. If it is discovered that a person has
registered or attempted to register more than once using multiple phone numbers, e-mail addresses,
residential addresses, multiple identities, IP addresses, use of proxy servers, or like methods, all of
that person’s entries will be declared null and void and that person will not be awarded any Prize that
he/she might have been entitled to receive. Any use of robotic, automatic, macro, programmed, third
party or like methods to participate in the Sweepstakes will void any attempted participation effected
by such methods and the disqualification of the individual utilizing the same. Entrants and/or potential
winners may be required to provide proof of identification and eligibility as required by Sponsor or
Administrator In the event of a dispute as to the identity of a winner, the winning entry will be declared
made by the authorized account holder of the e-mail address submitted on the registration form
associated with such entry. “Authorized account holder” is defined as the natural person who is
assigned to an e-mail address by an Internet access provider, online service provider or other
organization (e.g., business, educational institution) that is responsible for assigning email addresses
for the domain associated with the submitted email address. Each Entrant may be required to show
proof of being an authorized account holder. CAUTION: ANY ATTEMPT TO DELIBERATELY
DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE
SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN
ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER
REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE
FULLEST EXTENT PERMITTED BY LAW. If any provision of these Official Rules or any word,
phrase, clause, sentence, or other portion thereof should be held unenforceable or invalid for any
reason, then that provision or portion thereof shall be modified or deleted in such manner as to render
the remaining provisions of these Official Rules valid and enforceable. The invalidity or
unenforceability of any provision of these Official Rules or the Prize documents will not affect the
validity or enforceability of any other provision. No Entrant shall have the right to modify or amend
these Official Rules. Sponsor’s failure to enforce any term of these Official Rules shall not constitute
a waiver of that provision and such provision shall remain in full force and effect. All entries and/or
materials submitted become the property of Sponsor and will not be returned. In the event of any
conflict with any Sweepstakes details contained in these Official Rules and Sweepstakes details
contained in any promotional materials (including but not limited to point of sale, television and print
advertising, promotional packaging and other promotional media), the details of the Sweepstakes as
set forth in these Official Rules shall prevail.
12. WINNER LIST:
For the names of winners, send a self-addressed, stamped envelope postmarked
after September 30, 2015, to: “The Beringer Founders’ Estate – Great Steak Challenge “Grill Masters”

Sweepstakes Winner List Request”, PO Box 251328, West Bloomfield, MI 48325. Winner list
requests must be received by November 30, 2015.

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