Frito-Lay – Win a trip for 2 to attend a 2020 NBA Finals games OR hundreds of Instant Win prizes




ELIGIBILITY: The Promotion is open only to legal residents of any of the fifty (50) United States and the District of Columbia, who are eighteen (18) years of age or older at the time of participation. The following persons are not eligible to participate: Employees, contractors, directors and officers of Frito-Lay, Inc. (“Sponsor”), its parent, subsidiary and affiliated companies, distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Promotion (collectively, “Promotion Parties”), the NBA Properties, Inc., National Basketball Association (the “NBA”), and the NBA member teams (collectively, the “NBA Entities”) including its affiliates and agents, and their respective immediate family members (spouse, parent, child, sibling, grandparent, and/or “step”) of each and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Promotion).

PROMOTION PERIOD: The Promotion consists of an “Instant-Win Game” and a “Streak for the Seats Challenge”. Both components begin at 12:00:00 p.m. (noon) Central Time (“CT”) on April 12, 2019 and end at tip-off of the final 2019 NBA Conference Finals game (“Promotion Period”). The time clock of computer administering this Promotion is the official clock for this Promotion.

HOW TO PARTICIPATE: See below for details on how to enter one or both Promotion components. Participation in one component does not constitute participation in the other. All participants must have a valid email address. Use of multiple email addresses, phone numbers and/or mailing addresses, and/or the manipulation of such information, for the purpose of obtaining more than the stated number of Plays/submissions, is prohibited and such persons will be disqualified, all Plays/ submissions deemed invalid, and any prize won or received shall be forfeited.

Instant-Win Game: During the Promotion Period, purchase any bag of RUFFLES® Potato Chips and look for the 9 to 11-digit product code (“Bag Code”) located below the “guaranteed fresh” statement on the front of the bag. To obtain a Bag Code (worth two [2] Plays) without making a purchase, send a 3″ x 5″ card or piece of paper with your full name, address, city, state, zip code, date of birth and email address, to be received by May 14, 2019, to: Ruffles Streak for the Seats Bag Code Request, PO Box 760006, Dept. 879-725, El Paso, TX 88576-0006. One (1) Bag Code (worth two [2] Plays) will be emailed to the email address provided. Limit one (1) free Bag Code (worth two [2] Plays) request per stamped-outer envelope. Sponsor and its agencies are not responsible for illegible, lost, late, misdirected, damaged, postage-due, incomplete, unintelligible or undelivered mail or Bag Code Requests or Bag Codes.

Upon obtaining a Bag Code, visit (“Web Site”) during the Promotion Period and follow the on-screen instructions to register and input your Bag Code and then properly submit an online play to determine if you have won an Instant-Win Prize (subject to verification) (a “Play”).

Bonus Play: During the Promotion Period, input a Bag Code from a bag of RUFFLES® Double Crunch Potato Chips and you will receive two (2) Plays.

Randomly-selected times, during the Promotion Period, will be chosen by the Judges, and the first participant who completes a Play in accordance with these Official Rules (whose Play is properly received and recorded by administrator’s computer(s) at or immediately after a randomly selected time) will win an Instant-Win Prize (subject to verification). If your computer screen displays a prize-winning message, you are a potential winner of the indicated Instant-Win Prize (subject to verification). If your computer screen displays a non-winning prize message, you are not a winner of an Instant-Win Prize. Odds of winning an Instant-Win Prize depend on the number of eligible Plays received and the order in which they are received.

Limit one (1) Bag Code submission per person/email address per day. A “day” is defined as a twenty-four (24) hour time period between 12:00:00 a.m. CT and 11:59:59 p.m. CT of the same day, with the exception of the first day of the Promotion Period which shall begin at 12:00:00 p.m. CT and end at 11:59:59 p.m. CT of the same day. All Plays must be properly received and recorded by the Sponsor’s computer within the Promotion Period in order to be eligible to win a prize.

Each submission of a Bag Code must be manually key stroked and/or manually entered by the individual participant; automated and/or repetitive electronic submission of Bag Codes/Plays (including but not limited to Plays made using any script, macro, bot or Promotion service) will be disqualified and transmissions from these or related email addresses/IP addresses may be blocked.
Streak for the Seats Challenge: During the Promotion Period, visit the Web Site ( to register and answer questions corresponding to upcoming 2019 NBA Playoff games (each an “NBA Playoff Game”). For each NBA Playoff Game, Sponsor will present a minimum of one (1) question per NBA Playoff Game. Questions will be displayed on the Web Site at least one (1) day prior to the game date and in the order the games are scheduled to play (or as otherwise determined by Sponsor, in Sponsor’s sole discretion). Once you have registered for the Promotion, answer the questions in the order they are presented and within the allotted time frame. When you answer a question correctly, your streak begins. Continue to correctly answer all of the questions for each NBA Playoff Game and your streak continues.
If for any reason, including fault of Sponsor or its agents, or events or non-events outside of Sponsor’s control, a question’s outcome does not occur, rendering neither of the potential answers correct, that question will not count toward the Promotion. The question will be voided and the participant’s streak will remain as it was at the end of the previous question. The decision to void a question is Sponsor’s at its sole discretion.
For the entire Promotion Period: If you skip an NBA Playoff Game question or if you incorrectly answer an NBA Playoff Game question, your streak ends. If your streak ends, visit the Web Site to view the next NBA Playoff Game question(s) and answer that question or questions (as applicable) correctly to start a new streak.

Grand Prize winner determination: The participant with the “longest streak” at the end of the Promotion Period will win the Grand Prize. The longest streak shall be defined as the individual who answers the most consecutive questions correctly within the Promotion Period. In the case of a tie, the tied participants with the longest streaks shall be entered into a random drawing to determine the Grand Prize Winner.
Grand Prize Drawing (only in the case of a tie for the longest streak): One (1) potential Grand Prize winner will be selected in a random drawing to be held on or about one (1) business day following the final NBA Conference Finals game from among all eligible participants (those tied for the longest streak in the Streak for the Seats Challenge) by the Judges, whose decisions shall be final. Odds of winning the Grand Prize if a random drawing is needed depend on the number of eligible entries (as described above) received.

Grand Prize (1) – Awarded for the Streak for the Seats Challenge: Trip for winner and winner’s one (1) guest to attend a 2020 NBA Finals games (the “Game”). Travel is expected to occur for a three (3) day/two (2) night trip during the following time period: May 31, 2020 – June 17, 2020. Trip consists of round-trip coach air transportation (from major airport nearest winner’s home) for winner and his/her guest; double-occupancy hotel accommodations for two (2) nights; two (2) Game tickets, and one (1) $500.00 American Express gift card (subject to terms and conditions as stated by issuer). Approximate Retail Value (“ARV”) of Grand Prize: $3,500.00.

Grand Prize conditions: Passport required for international travel (if applicable). Game choice shall be determined by Sponsor and the NBA Entities, in their sole discretion and based upon availability. Location and exact travel dates shall be determined by the Sponsor and the NBA Entities, in their sole discretion, at a later date following the publication of these Official Rules. Travel, accommodations, and game are subject to availability and change. If winner lives within two hundred fifty (250) miles of the destination city, ground transportation may be provided in lieu of air transportation. Ground transportation, meals, gratuities and all other expenses not specified herein are solely winner’s responsibility. All travel subject to availability, government restrictions and regulations, hotel, airline, airport or other transportation terminal (or other types of transportation) restrictions and regulations. Other restrictions may apply. Selection of airline and overnight accommodations, are at Sponsor’s sole discretion. Winner will be required to provide a credit card prior to check-in and is solely responsible for all incidental charges and may be required to sign an additional liability release for the use of the accommodations. Sponsor assumes no responsibility for canceled, delayed, suspended or rescheduled prize-related activities (including, but not limited to any act or omissions whatsoever by the air carriers, hotels, venue operators, transportation companies, or prize providers) beyond its control. In the event the winner and/or the guest misses a scheduled airline flight (through no fault of Sponsor or due to Force Majeure), Sponsor will have no liability for any costs associated with changing or rebooking transportation. Additional prize award details and travel information to be provided to the trip winner at the time of notification or as soon as the game/travel dates are identified by Sponsor and/or the NBA Entities, in their sole discretion. Winner must be able to travel on dates specified by Sponsor or prize will be forfeited. Winner and his/her guest are also responsible for obtaining travel insurance (and all other forms of insurance) at their option and hereby acknowledge that Sponsor has not and will not obtain or provide travel insurance or any other form of insurance. Winner and guest must have all necessary identification and/or travel documents (e.g. passport or valid driver’s license) required for travel. Winner and guest must travel on the same itinerary. Any minor guest (under age of 18; 19 in AL or NE) must be accompanied at all times by minor’s parent or legal guardian who must be the winner. Guest (or if a minor, his/her parent or legal guardian who must be the winner) must complete and return a Liability/Travel Release prior to travel arrangements being made. Actual value may depend on city/date/time of departure.

Instant-Win Prizes – Awarded via the Instant-Win Game: Instant-Win Prizes are randomly awarded throughout the Promotion Period and are listed as follows: Instant-Win Prize Quantity / Instant-Win Prize Description / ARV of each Instant-Win Prize.

Fifteen (15) / 65” 4K TV. Installation not included. / ARV: $799.99

Fifty-three (53) / BeatsX Earphones. / ARV: $119.95.

Twenty-five (25) / Beats Speaker. / ARV: $179.95.

Fifty (50) / Spalding NBA Official Basketball. / ARV: $169.99.

Three hundred two (302) / $20.00 e-Gift Card (subject to terms and conditions as set by issuer). / ARV: $20.00.

Winners must accept the prize as stated by Sponsor or the prize will be forfeited. Limit one (1) Instant-Win Prize per person/household. A winner of an Instant-Win Prize is eligible to win the Grand Prize. Total ARV of all prizes is $40,895.45.
WINNER NOTIFICATION: Prizes won by an eligible participant who is a minor in his or her state of residence may be awarded to minor’s parent or legal guardian who must sign and return all required documents, if any. Potential Instant-Win Prize winners will receive an email within forty-eight (48) hours of receiving a prize-winning message during their online session at the Web Site. The email will contain instructions on how to submit the prize-claim form. The prize-claim form must be completed and submitted within five (5) days of email notification. The Grand Prize winner will be notified by email, phone and/or mail. Winners may be required to complete, sign and return, via fax or email, an Affidavit of Eligibility/Liability Release, and, where lawful, Publicity Release within seven (7) days of notification and as indicated on the Affidavit. Sponsor is not responsible for suspended or discontinued wireless or Internet service which may result in a potential winner not receiving an initial prize notification; nor is Sponsor responsible for any change in participant’s email address. If (i) any required documents are not returned within the required number of days, (ii) a potential winner cannot be verified, or (iii) a potential winner is otherwise unable to accept the prize as stated, the applicable prize will be forfeited. Instant-Win Prizes will be awarded (emailed or shipped) within four (4) to six (6) weeks of the Promotion end date.
LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Sponsor, Promotion Parties or the NBA Entities resulting from participant’s participation in or attempt to participate in the Promotion or ability or inability to upload or download any information in connection with the Promotion. No responsibility or liability is assumed by Sponsor or Promotion Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Promotion: Hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online or network communication problems; errors or limitations of any Internet or wireless providers, servers, hosts or other providers; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; lost, late, delayed or intercepted transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic congestion on the Internet or the Web Site; unauthorized human or non-human intervention of the operation of the Promotion, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, or worms; or destruction of any aspect of the Promotion, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Promotion. Sponsor and Promotion Parties are not responsible for any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site. Use of Web Site is at user’s own risk. Sponsor and Promotion Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user’s or any other person’s computer resulting from participation in the Promotion. In the event of an identity dispute, the Play or submission will be considered made by the authorized account holder of the email address the Play or submission is submitted from at the time of entry. The “authorized account holder” is the person who is assigned to the email address by the online service provider. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR OR PROMOTION PARTIES’ NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.
RELEASE OF LIABILITY: By participating in the Promotion, participants (and their parent(s)/legal guardian(s) if participants are minors) agree (a) to release Sponsor, Promotion Parties, and each of their respective parent companies, subsidiaries, affiliates, officers, directors, employees, governors, owners, distributors, retailers, agents, assignees, advertising/promotion agencies, representatives, and agents (the “Released Parties”) and the NBA Entities from any and all claims, damages or liabilities arising from or relating to such participant’s participation in the Promotion; (b) under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses; (c) all causes of action arising out of or connected with this Promotion, or any prize awarded, shall be resolved individually, without resort to any form of class action; and (d) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, excluding attorneys’ fees and court costs. By accepting a prize, recipients (and their parent(s)/legal guardian(s) if recipients are minors) (a) agree that the Released Parties and the NBA Entities, and all of their respective officers, directors, employees, representatives and agents will have no liability whatsoever for, and shall be held harmless by winner against, any liability including, without limitation, for personal injury or death to participant or any third party or damage to personal or real property due in whole or in part, directly or indirectly, by any reason, including the acceptance, possession, use or misuse of a prize, including travel thereto, and (b) grant (and agree to confirm grant in writing promptly upon request) to Sponsor, the NBA Entities and their designees and assigns the right to the use of their name, photograph, likeness, voice, image, statements and biographical information, at any time or times, for advertising, trade, publicity and promotional purposes in any media now known or hereafter discovered, worldwide, including the Internet without review, notification or approval, and additional compensation, unless prohibited by law. Released Parties and the NBA Entities are not liable in the event that any portion of the Promotion or portion of a prize is canceled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a “Force Majeure Event”).
DISCLAIMER: Bag Codes are void if not obtained through authorized, legitimate channels, or if any part is defective, altered, duplicated, photocopied, forged, counterfeited, mutilated or tampered with in any way, or if Bag Codes contain or are the result of printing, seeding, typographical, mechanical or other errors, or do not contain proper security devices. Sole liability for a regular official Bag Code is limited to replacement with a free randomly selected official Bag Code, while supplies last. Bag Codes may not be transferred, sold, bartered, auctioned (including through Internet auction sites), given away, traded or obtained through any source other than through the method described in these Official Rules. All submitted Bag Codes become property of Sponsor and will not be returned.

No more than the stated number of Instant-Win Prizes will be awarded. In the event that production, programming, seeding, printing or any other reasons cause more than stated number of Instant-Win Prizes, set forth in these Official Rules, to be available and/or claimed in any Instant-Win Prize category, Sponsor reserves right to award only the stated number of Instant-Win Prizes. Screen shots are not proof of winning status.
GENERAL CONDITIONS: Winners are solely responsible for any taxes on prizes, if any. Winners will receive an IRS Form 1099 for the ARV of their prize, if applicable. No cash equivalent or substitution of any prize is offered, except at the sole discretion of the Sponsor. Any difference between the stated approximate retail value and the actual retail value will not be awarded. No transfer of a prize is permitted. Prizes are awarded “as is” with no warranty or guarantee, either expressed or implied by Sponsor, except manufacturer’s standard written warranty included in the prize packaging. Unclaimed Instant-Win Prizes will not be awarded. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute the prize with another prize of equal or greater value. If for any reason the Promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion, Sponsor reserves the right, at its sole discretion, to (a) disqualify any individual who is responsible or who tampers with the entry process, and (b) cancel, modify or terminate the Promotion. In the event of cancellation, Sponsor will randomly award the remaining prizes among all eligible, non-suspect Plays/submissions received prior to cancellation. This Promotion is offered only in the United States and all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, participant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of State of Texas, without giving effect to any choice of law or conflict of law rules. By entering, participants consent to the jurisdiction and venue of the federal, state and local courts for Collin or Dallas Counties, Texas.

Please see Sponsor’s privacy policy located at for details of our policy regarding the personal information collected in connection with this Promotion. Additionally, any communication between participant and Sponsor or its agencies regarding this Promotion (e.g. phone calls, text messages, chats, emails, etc.) may be recorded for quality assurance and training purposes. Winners’ names may be included in a publicly available winners’ list.

WINNERS’ LIST: For a list of winners, send a self-addressed, stamped envelope to be received by June 28, 2019 to: Ruffles Streak For the Seats Promotion Winner’s List, 10 South 5th Street, 7th Floor, Dept. 879-725, Minneapolis, MN 55402.
SPONSOR: Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX 75024-4099.

© 2019 Frito-Lay North America, Inc.

The NBA identifications are the intellectual property of NBA Properties, Inc. ©2019 NBA Properties, Inc. All Rights Reserved.

The National Basketball Association and its member teams and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, members, representatives, and employees will have no liability or responsibility for any claim arising in connection with participation in this promotion or any prize awarded. The NBA Entities have not offered or sponsored this Promotion in any way.