Miller Coors – Win two tickets to attend the college football game valued at $3,500 each plus a T-shirt by October 10, 2015 !

COORS LIGHT ULTIMATE RIVALRY MASTER OF THE TAILGATE PROMOTION

ENDING AT 11:59:59 P.M. CT on October 10, 2015

OPEN ONLY TO ELIGIBLE LEGAL RESIDENTS OF ALASKA, ALABAMA, ARKANSAS, ARIZONA, CALIFORNIA, COLORADO, GEORGIA, IDAHO, ILLINOIS, INDIANA, KANSAS, KENTUCKY, LOUISIANA, MICHIGAN, MISSOURI, MISSISSIPPI, MONTANA, NEBRASKA, NORTH CAROLINA, NORTH DAKOTA, NEW MEXICO, NEVADA, OHIO, OREGON, SOUTH CAROLINA, TENNESSEE, TEXAS, UTAH, VIRGINIA, WASHINGTON, WEST VIRGINIA, AND WYOMING WHO ARE AT LEAST 21 YEARS OLD AT THE TIME OF ENTRY. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

1. PROMOTION PERIOD:

The Promotion begins at or about 12:00 P.M. Central Time on August 31, 2015, and ends at 11:59:59 P.M. CT on October 10, 2015

2. ELIGIBILITY:

This Promotion is offered only to legal United States residents of Alaska, Alabama, Arkansas, Arizona, California, Colorado, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Michigan, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Mexico, Nevada, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, and Wyoming who are at least twenty-one (21) years old at the time of entry. Employees, directors, officers, and agents of Sponsor, Administrator, and each of their respective parent companies, divisions, dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies and suppliers involved in the Promotion (“Promotion Entities”), as well as the members of each of their immediate families (spouse, parents, children, siblings, and in-laws) and persons residing in the same household as such individuals are not eligible to enter or win. Employees, agents and officers of alcohol beverage retailers and distributors and their immediate family members and all other individuals/entities associated with this Promotion are not eligible to enter or win. Void where prohibited or restricted by law. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Promotion. For purposes of the Promotion, an entrant’s residential address will be his/her physical address and the e-mail address submitted at the time of entry will be his/her recognized e-mail address. Entrants will not be allowed to change their physical address or e-mail address after entry. Each Entrant may be required to furnish proof of identification and other proof of eligibility under these Official Rules. 2

3. HOW TO ENTER THE PROMOTION:

During the Promotion Period, an eligible entrant must logon to www.theultimaterivalry.com (the “Website”) and register for the Promotion by entering the information requested on the registration form, which may include without limitation: his/her first and last name (initials are not permitted), valid e-mail address, date of birth, telephone number and affirmation he/she has read and agrees to be bound by these Official Rules. Upon completion and submission of the registration form the entrant must follow the on-screen instructions to play the Game and reveal the hidden image pieces on the screen (“Game Play”). Upon completion of the Game, entrant will receive an on-screen win or lose message regarding the Game and one (1) entry into the Sweepstakes. All potential winning Game Plays are subject to verification by sponsor or administrator, whose decisions are final and binding. An entrant is not a winner of any prize, even if the Game should so indicate, unless and until entrant’s eligibility and the potential winning Game Play have been verified and entrant has been notified that verification is complete. Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process. Any Game Play that occurs after the system has failed for any reason is deemed defective, is void, and will not be honored. As part of the verification process, each potential Game prize winner must allow the Administrator to confirm his/her identity as follows: The potential Game prize winner must select whether he/she would like the Administrator to either (i) send an automatic SMS text message with a unique PIN or (ii) autodial the potential Game prize winner via telephone and automatically read off the unique PIN (which will be repeated a few times in the telephone call). By selecting either to receive an SMS text message or receive an automated telephone call, entrant hereby consents to receiving such text message or automated telephone call. The potential Game prize winner must then input his/her assigned PIN where prompted on the Website screen requesting the PIN as part of the validation process. After the potential Game prize winner has input his/her PIN, the Game prize he/she has won, subject to verification of eligibility and compliance with these Official Rules, will be revealed. The potential Game prize winner must input his/her PIN on or before October 10, 2015 at 11:59:59 PM CT or will forfeit his/her Game prize. During the Promotion Period, an entrant may also text the keyword “RIVALRY” (the “Keyword”) to “90464” (“Short Code”) to obtain a link to the Website. Once the text message is received, the entrant will be sent a follow up text message asking the entrant to indicate his/her 5-digit ZIP Code (“XXXXX”) and his/her date of birth in the following format: “mmddyyyy” to receive a link to the Website. Note that an entrant cannot participate in the Promotion solely by texting the Keyword to the Short Code. ENTRY LIMIT: There is a limit of one (1) Game Play and one (1) Sweepstakes entry per entrant per day during the Promotion Period. A “day” is defined as starting at 12:00 AM CT and ending at 11:59:59 PM CT on a calendar day, except on August 31, 2015, when a day starts at 12:00 PM CT and ends at 11:59:59 PM CT. In the event that a street address is entered into the Promotion using more than five (5) unique e-mail addresses, all of the entries associated with that street address may be disqualified. IMPORTANT NOTICE FOR ENTRANTS USING A MOBILE DEVICE TO PARTICIPATE IN THE SWEEPSTAKES: Message and data rates may apply for each text message sent or received. Not all mobile telephone providers carry the service necessary to obtain a link to the Website to participate in the Sweepstakes. Entrants should consult their wireless 3 provider’s pricing plan. An entrant may, at any time, choose to stop participating in this Sweepstakes by sending an opt-out text message stating “STOP” to the Short Code. If an entrant sends an opt-out text message, he/she will be sent a reply text message, which will confirm that he/she has been unsubscribed and will receive no further text messages. For help, text the word “HELP” to the Short Code.

4. SWEEPSTAKES RANDOM DRAWING:

On or about October 12, 2015, the Administrator will randomly select fifteen (15) potential grand prize winners from all eligible entries received during the Promotion Period (“Random Drawing”). Each grand prize winner (“Grand Prize Winner”) is considered a potential winner pending verification of his/her eligibility and compliance with these Official Rules.

5. PRIZES, APPROXIMATE RETAIL VALUE (“ARV”) AND ODDS OF WINNING:

A. Grand Prizes (15): The grand prize is a college football flyaway experience, for Grand Prize Winner and one (1) adult guest, to the Grand Prize Winner’s choice of (1) of the college football games listed below (“Grand Prize”). Each Grand Prize includes: roundtrip coach-class air transportation for the Grand Prize Winner and his or her guest from the major commercial airport closest to the Grand Prize Winner’s home to a major commercial airport near the selected location (airports selected by Sponsor at its sole discretion); two (2) nights lodging accommodations (single bedroom, dual occupancy) at a hotel near the selected location (hotel selected by Sponsor at its sole discretion and subject to availability); and two (2) tickets to attend the college football game selected by the Grand Prize Winner from among the choices below. All costs and expenses not specifically included herein are solely a Grand Prize Winner’s responsibility, as are all federal, state and local taxes. The odds of winning the Grand Prize depend on the number of entries received in during the Promotion Period.

The ARV of each Grand Prize is $3,500; the total ARV of all Grand Prizes is $52,500. Game Date Matchup Location 11/21/15 University of California vs Stanford University Stanford, CA 11/21/15 University of Oregon vs University of Southern California Eugene, OR 11/27/15 University of Oregon vs Oregon State University Eugene, OR 11/27/15 Washington State University vs University of Washington Seattle, WA 11/28/15 University of Alabama vs Auburn University Auburn, AL 11/28/15 University of Michigan vs Ohio State University Ann Arbor, MI 11/28/15 Clemson University vs University of South Carolina Columbia, SC Each Grand Prize Winner’s guest must be 21 years of age or older. If a Grand Prize Winner elects to travel or partake in a Grand Prize without a guest, no additional compensation will be awarded to that Grand Prize Winner. Trip must be taken on dates 4 specified by Sponsor. Grand Prize Winner and guest must travel on the same itinerary. The actual value of a trip may vary depending on point of departure and fluctuations in the cost of air transportation. Any difference between the estimated ARV and the actual value of a Grand Prize will not be awarded. If Grand Prize Winner resides within a 100- mile radius of destination, ground transportation may be provided in lieu of air transportation, and no compensation will be provided for any difference in prize value. Travel dates are subject to availability; blackout dates and other restrictions may apply. Grand Prize Winner and guest are responsible for having valid travel documents including government identification and/or passports. Grand Prize Winner is responsible for all travel expenses not included herein, including airline baggage fees, gratuities, meals, and any other incidental costs or expenses related to participation in this prize. Travel must be booked at least 7 days in advance. Guest of winner must sign and return a travel liability release before travel will be booked. Grand Prize Winner and his or her guest hereby acknowledges that Sponsor has not and will not obtain or provide travel insurance or any other form of insurance for any part of the trip. Grand Prize Winner will be required to provide a major credit card upon hotel check-in, and all in-room charges will be charged to the credit card. Any damage to the room will be the responsibility of Grand Prize Winner. Sponsor bears no responsibility if any event, element or detail of a Grand Prize is canceled, postponed or becomes unavailable for any reason. Should any event, element or detail of a Grand Prize become unavailable, the Sponsor shall have no obligation to the winner aside from providing the remaining portion of a Grand Prize, minus any unavailable event, element or detail. Sponsor is not responsible if event is delayed, postponed, or canceled for any reason. Grand Prize Winner will not receive compensation from Sponsor for tickets that a Grand Prize Winner is unable to use due to cancellation of the event, but tickets may be subject to standard rain-check policies and procedures set by the issuer. Grand Prize Winner agrees that event admission is awarded pursuant to a revocable, nontransferable license that is personal to that applicable winner, and may not be sold, resold, auctioned, bartered, assigned, exchanged, placed in commerce, transferred, given away, donated or otherwise conveyed. Sponsor reserves the right to remove or to deny entry to Grand Prize Winner and/or his/her guest if either Grand Prize Winner or his/her guest violates the previous restrictions or engages in a disruptive manner, or with intent to abuse, threaten or harass any other person at the event.

B. Game Prizes (3,000): The game prize is one (1) t-shirt (style, make, and size to be selected by Sponsor in its sole and absolute discretion) (“Game Prize”). The ARV of each Game Prize is $20. The total ARV of all Game Prizes is $60,000. In order for an entry to result in an entrant being a potential Game Prize winner, his/her entry must have been received either at the exact randomly predetermined winning time as determined by Administrator or, if no entry is received at the exact randomly predetermined winning time, then the entry that is received at the closest time immediately following the randomly predetermined winning time during the Promotion Period will result in a winning entry. The total number of Game Prizes will not exceed the number of Game Prizes set forth in these Official Rules. Game Prizes that are unclaimed, unredeemed or returned as undeliverable may not be awarded. .

Total ARV: The total ARV of all available prizes in this Promotion is $112,500

D. General: Limit of one (1) Game Prize and one (1) Grand Prize per person/household. If 5 after a good-faith attempt Sponsor is unable to award or deliver a prize, the prize may not be re-awarded. All federal, state and local taxes imposed on the acceptance of a prize are solely the responsibility of each winner. No prize substitution or exchange will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability of a Prize or Force Majeure (as defined below). In the event Sponsor is prevented from continuing with the Promotion or the integrity and/or feasibility of the Promotion is severely undermined by an event beyond the control of Sponsor, including but not limited to fire, flood epidemic, earthquake, explosion, labor dispute or strike, acts of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order or regulation, technical failure or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence,), Sponsor shall have the right , in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the Promotion without any further obligation. If Sponsor, in its sole discretion, elects to alter this Sweepstakes as a result of a Force Majeure event, a notice will be posted on the Website. In the event of cancellation, Sponsor will award the prizes in a random drawing from among all valid eligible entries received up to the time of such cancellation, providing a sufficient number of entries are received. Each winner shall be solely responsible for payment of any and all applicable federal, state, and local taxes for any prize won. All other costs and expenses not expressly set forth herein shall be solely the winner’s responsibility. The Promotion Entities shall not be held responsible for any delays in awarding a prize for any reason. Each Prize will only be awarded to a verified winner.

6. HOW TO CLAIM A PRIZE:

A. Grand Prizes: Following the Random Drawing, the Administrator will contact each potential Grand Prize Winner at the e-mail address or telephone number submitted when registering for the Promotion with instructions on how to claim the Grand Prize. Each potential Grand Prize Winner will be required to execute an Affidavit of Eligibility, a Liability Release and (where imposing such condition is legal) a Publicity Release (collectively, “Prize Claim Documents”) within two (2) calendar days from the date the email notification was sent to the potential Grand Prize Winner or the Grand Prize may be forfeited, at the Sponsor’s sole and absolute discretion. Each potential Grand Prize Winner may also be required to sign and return a background check authorization with the Prize Claim Documents. Sponsor reserves the right to disqualify a potential Grand Prize Winner based on the results of such background check if Sponsor determines (at its sole discretion) that awarding the Grand Prize to any such individual might reflect negatively on Sponsor. If a potential Grand Prize Winner fails or refuses to sign and return all Prize Claim Documents within the required time period, the potential Grand Prize Winner may be disqualified. In the event that an e-mail notification or any other winner notification is returned as undeliverable, or if there is no response to an e-mail notification, or any other winner notification is not received within the stated time period or if a potential Grand Prize Winner does not comply with these Official Rules, he/she may be disqualified, and the Grand Prize he/she may have been entitled to will be forfeited, at the Sponsor’s sole and absolute discretion. If a Grand Prize Winner is disqualified for any reason or the Grand Prize is forfeited, the Administrator may select an alternate potential Grand Prize Winner from all of remaining eligible entries received during the applicable Entry Period associated with the particular Grand Prize. Each Grand Prize winner will be issued a form 1099 for tax purposes in the amount of the actual retail value of the Grand Prize and must submit his or her social security number 6 or taxpayer ID number, as required by law. If a prize is not claimed within two (2) calendar days of notification, the prize may be forfeited, at Sponsor’s sole and absolute discretion.

B. Game Prizes: As part of the verification process, each potential Game Prize winner will be sent a PIN validation code to the telephone number submitted. Potential Game Prize winners may select to receive the PIN validation code through an automated phone call or by receiving a text-message to the phone number provided during registration. Once a PIN validation code is received, the potential winner must complete the validation process by following the on-screen instructions to enter the PIN on the “Complete Validation” page. Failure to input his/her PIN on the Website screen where prompted by 11:59:59 PM CT on October 10, 2015 may result in forfeiture of Game Prize winner’s right to claim a Game Prize, and may result in the Game Prize being awarded to an alternate winner, if time permits. Once entered, the winner will be asked to provide his/her full mailing address (P.O. Boxes not accepted). Upon verification of eligibility, each Game Prize will be mailed to the winner at the physical address provided following PIN validation. If a potential winner is found to be ineligible, is not in compliance with these Official Rules, declines to accept the Game Prize, the Game Prize may be forfeited. If a Game Prize is forfeited for any reason, it may be awarded to an alternate potential winner, at the Sponsor’s sole and absolute discretion, selected at random from all eligible entries received during the Promotion Period. IMPORTANT: Message and data rates may apply for each text message sent or received. Not all mobile telephone providers carry the service necessary to participate through this method. Entrants should consult their wireless provider’s pricing plans.

7. LIMITATION OF LIABILITY:

By participating in this Promotion, entrants agree that the Promotion Entities, IMG College, LLC, Learfield Sports, University of Alabama, Auburn University, University of Michigan, Ohio State University, University of California, Los Angeles, University of Southern California, Clemson University, University of South Carolina, University of Oregon, Oregon State University, and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or undeliverable e-mail notifications or postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/Internet/Website/UseNet accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Website; (vii) any injury or damage, whether personal or property, to entrants or to any person’s computer related to or resulting from participating in the Promotion and/or accepting a prize; and (viii) entries or entries that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules. Further, the Promotion Entities are not responsible for any undelivered e-mails, including without limitation, e-mails that are not received because of an entrant’s privacy or spam filter settings that may divert any winner notification or other Promotion related e-mail to a spam or junk folder. 7 By entering the Promotion, each entrant agrees: (i) to waive any rights to claim ambiguity with respect to these Official Rules; (ii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Promotion; and (iii) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Promotion, including, but not limited to, any Promotion-related activity or element thereof, and the entrant’s entries, participation or inability to participate in the Promotion; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant. If, for any reason, the Promotion is not capable of running as planned, Sponsor reserves the right, at its sole and absolute discretion, to cancel, terminate, modify or suspend the Promotion and/or proceed with the Promotion, including the selection of winners in a manner it deems fair and reasonable, including the selection of winners from among eligible entries received prior to such cancellation, termination, modification or suspension. In no event will more prizes be awarded than are stated in these Official Rules. In the event that, due to technical, typographical, mechanical or other errors, there are more winners than are stated in these Official Rules, a random drawing among the claimants will be held to determine the winners. If for any reason, including but not limited to an administrative, printing, production, computer or other error or due to technical difficulties or incorrect announcements of any kind, more winning messages are distributed, or more prizes are claimed than are intended to be awarded for any prize according to these Official Rules, the intended prizes will be awarded in a random drawing from among all verified prize claims. Without limiting the foregoing, everything regarding this Promotion, including the Prizes, is provided “as is” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or noninfringement.

8. DISPUTES:

THIS PROMOTION IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF COLORADO, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN THE JEFFERSON COUNTY, COLORADO. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“AAA RULES”). THE AAA RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN COLORADO. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN JEFFERSON COUNTY, COLORADO. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY 8 PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY ENTRANT AND/OR PROMOTION ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR OF THE TIME THE CAUSE OF ACTION ACCRUED, OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED.

9. PRIVACY POLICY:

Any personally identifiable information collected during an entrant’s participation in the Promotion will be collected by Sponsor or its designee and used by Sponsor, its affiliates, designees, agents and marketers for purposes of the proper administration and fulfillment of the Promotion as described in these Official Rules and at Sponsor’s privacy policy at www.coorslight.com/legal/privacy.

10. PUBLICITY RIGHTS:

By participating in the Promotion and/or accepting a prize, each entrant agrees to allow Sponsor and Sponsor’s designee the perpetual right to use his/her name, biographical information, photos and likeness, voice recording, video images and all related footage, and statements for Promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered including live television, worldwide, including but not limited to on television, radio, the Internet, without notice, review or approval and without additional compensation except where prohibited by law.

11. GENERAL:

This Promotion is subject to all federal, state and local laws and regulations. Winning a prize is contingent upon fulfilling all requirements set forth herein. Any attempted form of participation in this Promotion other than as described herein is void and will result in disqualification, and if such person is selected as a potential winner, revocation of his/her prize. If it is discovered or suspected that a person has registered or attempted to register or receive entries using multiple e-mail addresses, physical addresses, identities, proxy servers or like methods, all of that person’s entries will be declared null and void and that person will not be awarded any prize that he/she might have been entitled to receive and such prize may be forfeited at the Sponsor’s sole and absolute discretion. Sponsor reserves the right to disqualify any individual found, in its sole and absolute opinion, to be tampering with the operation of the Promotion, to be acting in violation of these Official Rules or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of the Promotion. Any use of robotic, automatic, macro, programmed, third-party or like methods to participate in the Promotion will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. CAUTION AND WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR TO UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of a winner, the winning entry will be declared made by the authorized account holder of the e-mail address submitted on the registration form associated with such entry. “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization (e.g., business, educational 9 institution) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Each entrant may be required to show proof of being an authorized account holder. If any provision of these Official Rules or any word, phrase, clause, sentence or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules or any prize documents will not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision and such provision shall remain in full force and effect. All entries and/or materials submitted will not be returned. In the event of any conflict with any Promotion details contained in these Official Rules and the Promotion details contained in any Promotion promotional materials (including, but not limited to, point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Promotion as set forth in these Official Rules shall prevail.

12. WINNERS LIST:

To obtain a list of the names of the winners, mail a self-addressed, stamped business-sized envelope to: Coors Light® Ultimate Rivalry Master of the Tailgate Promotion, Winners List Request, P.O. Box 410, Southfield, MI 48037. Winners List requests must be received by December 10, 2015. Sponsor: MillerCoors LLC, 311 10th Street, Golden, CO USA 80401. © 2015 Coors Brewing Company, Golden, CO