matrixx Pictures – Challenge $100,000 Real Summer, Real Flavor – Win a $100,000 check OR thousands of other prizes

Challenge $100,000 “Real Summer, Real Flavor”
Instant Win & Sweepstakes
Official Rules

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT
INCREASE YOUR CHANCES OF WINNING.

1. Eligibility: Challenge $100,000 “Real Summer, Real Flavor” Instant Win & Sweepstakes (the
“Promotion”) is open only to legal residents of the fifty (50) United States and the District of
Columbia who are at least thirteen (13) years old at the time of entry. Employees, officers, and
representatives of Challenge Dairy Products, Inc., matrixx Pictures, LLC, HelloWorld, Inc., as well
as the immediate family (spouse, parents, siblings, and children) and household members of each
such employee are not eligible. The Promotion is subject to all applicable federal, state and local
laws and regulations and is void where prohibited. Participation constitutes entrant’s full and
unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions,
which are final and binding in all matters related to the Promotion. Winning a prize is contingent
upon fulfilling all requirements set forth herein. The Promotion consists of a sweepstakes (the
“Sweepstakes”) and an instant win game (the “Instant Win Game”).

2. Sponsor: matrixx Pictures, LLC, 3122 Santa Monica Blvd, Suite 201, Santa Monica, CA 90404.
Administrator: HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.

3. Timing: The Promotion begins on May 1, 2017 at 12:00 a.m. Eastern Time (“ET”) and ends on
September 8, 2017 at 11:59 p.m. ET (the “Promotion Period”). Administrator’s computer is the
official time-keeping device for this Promotion.

4. How to Enter: During the Promotion Period, visit http://www.realsummerrealflavor.com/ and
complete and submit the registration form including a valid email address. You automatically will
receive three (3) entries into the Sweepstakes and advance to the Instant Win Game page and
receive three (3) Instant Win Game plays for that day. Once on the Instant Win Game page, follow
the links and instructions to play the Instant Win Game. The Instant Win Game results will be
instantly displayed. Potential winners of the Instant Win Game will be provided directions for
validation. All potential winners are subject to verification before any prize will be awarded.
Administrator is responsible for the functionality of the Instant Win Game.
Limit: Each entrant may receive three (3) Sweepstakes entries and three (3) Instant Win Game
plays per day during the Promotion Period. Multiple entrants are not permitted to share the same
email address. Any attempt by any entrant to obtain more than the stated number of entries/plays
by using multiple/different email addresses, identities, registrations and logins, or any other
methods will void that entrant’s entries/plays and that entrant may be disqualified. Use of any
automated system to participate is prohibited and will result in disqualification. Sponsor is not
responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will
be disqualified. In the event of a dispute as to any registration or play, the authorized account
holder of the email address used to register will be deemed to be the entrant or player. The
“authorized account holder” is the natural person assigned an email address by an Internet access
provider, online service provider or other organization responsible for assigning email addresses
for the domain associated with the submitted address. Potential winners may be required to show
proof of being the authorized account holder.
Tell A Friend Program: After you enter the Promotion, you will be invited to submit the names and
email addresses of up to three (3) friends who must be eligible to enter the Promotion. Each person
that you refer will receive an email notifying him or her about the Promotion. You may only refer
persons with whom you have an existing relationship. For each referral of up to three (3) friends
with valid email addresses, you will be given one (1) additional entry into the Sweepstakes and one
(1) additional opportunity to play the Instant Win Game up to a total of three (3) additional
entries/plays per day during the Promotion Period.
5. Sweepstakes/Instant Win Game: Administrator is an independent judging organization whose
decisions as to the administration and operation of the Promotion and the selection of potential
winners are final and binding in all matters related to the Promotion. Sweepstakes: Sponsor will
randomly select the potential Sweepstakes winner, from all eligible entries on or around September
11, 2017. Instant Win Game: The odds of winning the Instant Win Game First Prize are determined
differently from the odds of winning the Second through Sixth Prizes. Each individual time a
participant plays the Instant Win Game, there is a 1:350,000,000 chance of winning the First Prize.
The First Prize will remain unawarded if a winner is not determined during the Promotion Period.
For the Second through Sixth Prizes, there will be four thousand one hundred (4,100) random,
computer-generated winning times, one for each prize listed below, generated during the Promotion
Period. If you are the first player to play the Instant Win Game at or after one of the randomly
generated times, you will be a potential instant winner of the prize indicated. Odds of winning a
Second through Sixth Prize depend on the number of eligible entries received during the Promotion
Period divided by the total number of prizes.

6. ALL POTENTIALWINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR
ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS
RELATED TO THE PROMOTION. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF
THE INSTANT WIN GAME OR SWEEPSTAKES SHOULD SO INDICATE, UNLESS AND UNTIL
ENTRANT’S ELIGIBILITY, AND THE POTENTIAL INSTANT WIN GAME WINNER AND/OR
SWEEPSTAKES WINNER HAVE BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT
VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER
EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY PLAY THAT OCCURS
AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A DEFECTIVE PLAY, IS
VOID AND WILL NOT BE HONORED.

7. Verification of Potential Winners: Receiving a prize is contingent upon compliance with these
Official Rules. The potential Sweepstakes Prize winner and potential First Prize winner will be
notified by email. The potential Sweepstakes and First Prize winners (parent/legal guardian if
winner is a minor in his/her state of residence) will be required to sign and return a Declaration of
Compliance, Liability and Publicity Release which must be received by Administrator, within five (5)
days of the date notice or attempted notice is sent, in order to claim his/her prize. If a potential
winner of any prize cannot be contacted, or fails to sign and return the Declaration of Compliance,
Liability and Publicity Release or provide any other requested information within the required time
period (if applicable), or prize is returned as undeliverable, potential winner forfeits the prize. In the
event that a potential winner of the Sweepstakes Prize, the First Prize or the Second Prize is
disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by
random drawing from among all remaining eligible entries. There will be three (3) alternate
drawings after which the prize will remain unawarded. Unclaimed Third, Fourth, Fifth and Sixth
Prizes will not be awarded. Prizes will be fulfilled approximately 8-10 weeks after the conclusion
of the Promotion.

8. Prizes:
Sweepstakes Prize: ONE (1) SWEEPSTAKES PRIZE: A check for $10,000. Approximate Retail
Value (“ARV”): $10,000. Odds of winning the Sweepstakes Prize depend on the number of eligible
entries received during the Promotion Period.
Instant Win Game Prizes: ONE (1) FIRST PRIZE: A check for $100,000. ARV: $100,000. ONE
HUNDRED (100) SECOND PRIZES: A Good Cook prize pack including one (1) Slider Press, one
(1) Watermelon Tap, one (1) Heat Resistant BBQ Glove, one (1) three (3) piece BBQ Tool Set, one
(1) Corn Grilling Basket Holder, and one (1) Onion Bloom Roaster. ARV: $70.94. ONE
THOUSAND (1,000) THIRD PRIZES: A voucher for free Challenge Butter product. Due to various
dairy regulations, residents of the states of AR, CA, CT, ID, KS, LA, MA, MN, MO, MS, ND, NJ, NV,
PA, TN, UT, VA and WI will receive a comparable $5.00 valued prize determined by Sponsor in its
sole discretion. ARV: $5.00. ONE THOUSAND (1,000) FOURTH PRIZES: A voucher for a free
Langers juice product. ARV: $4.99. ONE THOUSAND (1,000) FIFTH PRIZES: A voucher for a
free MCK Salad Toppings product. ARV: $3.99. ONE THOUSAND (1,000) SIXTH PRIZES: Two
(2) vouchers for a free Challenge Cream Cheese product. Due to various dairy regulations residents
of the states of AR, CA, CT, ID, KS, LA, MA, MN, MO, MS, ND, NJ, NV, PA, TN, UT, VA and WI
will receive a comparable $5.00 valued prize determined by Sponsor in its sole discretion. ARV:
$5.00. Limit: One (1) Instant Win Game prize per person.
For All Prizes: Terms and conditions of vouchers and gift cards apply. No cash equivalent and all
prizes are non-transferable and no substitution will be made except as provided herein at the
Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater
value if the designated prize should become unavailable for any reason. Winners are responsible
for all taxes and fees associated with prize receipt and/or use. TOTAL ARV OF ALL PRIZES:
$136,074.00
9. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor, matrixx
Pictures, LLC, HelloWorld, Inc., Challenge Dairy Products Inc., Langer Juice Company, Inc., Mrs.
Cubbison’s Kitchen, LLC, Bradshaw International, Inc. and their respective subsidiaries, affiliates,
suppliers, distributors, advertising/promotion agencies and each of their respective parent
companies and each such company’s officers, directors, employees and agents (collectively, the
“Released Parties”) from and against any claim or cause of action, including, but not limited to,
personal injury, death, or damage to or loss of property, arising out of participation in the Promotion
or receipt or use or misuse of any prize.
10. Publicity: Except where prohibited, participation in the Promotion constitutes winner’s consent
to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or
hometown and state for promotional purposes in any media, worldwide, without further payment or
consideration.
11. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the
Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs
the integrity or proper functioning of the Sweepstakes or Instant Win Game, as determined by
Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prizes at
random from among the eligible entries or plays received up to the time of the impairment. Sponsor
reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the
entry process or the operation of the Sweepstakes or Instant Win Game or to be acting in violation
of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner.
Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes
or the Instant Win Game may be a violation of criminal and civil law, and, should such an attempt
be made, Sponsor reserves the right to seek damages from any such person to the fullest extent
permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute
a waiver of that provision.

12. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or
inaccurate information, whether caused by entrants, printing errors or by any of the equipment or
programming associated with or utilized in the Promotion; (2) technical failures of any kind,
including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network
hardware or software; (3) unauthorized human intervention in any part of the entry process or the
Promotion; (4) technical or human error which may occur in the administration of the Promotion or
the processing of entries; or (5) any injury or damage to persons or property which may be caused,
directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt or
use or misuse of any prize. If for any reason an entrant’s entry or play is confirmed to have been
erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another
Sweepstakes entry or Instant Win Game play, if possible. No more than the stated number of
prizes will be awarded. In the event that production, technical, seeding, programming or any other
reasons cause more than stated number of prizes as set forth in these Official Rules to be available
and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random
drawing among all legitimate, un-awarded, eligible prize claims.
13. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and
causes of action arising out of or connected with this Promotion or any prize awarded shall be
resolved individually, without resort to any form of class action, and exclusively by the United States
District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan
State Court located in Oakland County, Michigan; (2) any and all claims, judgments and awards
shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this
Promotion, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted
to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and
consequential damages and any other damages, other than for actual out-of-pocket expenses, and
any and all rights to have damages multiplied or otherwise increased. All issues and questions
concerning the construction, validity, interpretation and enforceability of these Official Rules, or the
rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be
governed by, and construed in accordance with, the laws of the State of Michigan, without giving
effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other
jurisdiction), which would cause the application of the laws of any jurisdiction other than the State
of Michigan.
14. Entrant’s Personal Information: Information collected from entrants is subject to the
Sponsor’s Privacy Policy (http://challengedairy.com/legal) and Administrator’s Privacy Policy
(http://www.helloworld.com/privacy-policy).

15. Winner List: For a winner list, visit https://challengedairy.com/RSRFwinners. The winner list
will be posted after winner confirmation is complete.
© 2017 HelloWorld, Inc. All Rights Reserved.