Lilly Pulitzer – Share The #SummerInLilly Sunshine – Win thousands of Instant Win Prizes

Share the #SummerInLilly Sunshine
Official Rules

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF
WINNING. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

1. Eligibility: Share the #SummerInLilly Sunshine (the “Instant Win Game”) is open only to legal residents
of the forty-eight (48) contiguous United States and the District of Columbia (excluding Alaska and Hawaii)
who are at least nineteen (19) years old and have a valid email account at the time of entry. Employees,
officers, and representatives of Sugartown Worldwide LLC, Southwest Airlines Co., HelloWorld, Inc., as
well as the immediate family (spouse, parents, siblings, and children) and household members of each
such employee are not eligible. The Instant Win Game is subject to all applicable federal, state, and local
laws and regulations and is void in Alaska, Hawaii, and where prohibited. Participation in the Instant Win
Game constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and
Administrator’s decisions, which are final and binding in all matters related to the Instant Win Game.
Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: Sugartown Worldwide LLC, 800 3rd Avenue, King of Prussia, PA 19406. Administrator:
HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.

3. Timing: The Instant Win Game begins on June 4, 2017 at 12:00 a.m. Eastern Time (“ET”) and ends on
June 30, 2017 at 11:59 p.m. ET (the “Promotion Period”). Administrator’s computer is the official timekeeping
device for the Instant Win Game.

4. How to Enter: During the Promotion Period, visit https://www.lillypulitzer.com/resort365/southwestshare-the-sunshine/2936
and follow the links and instructions to complete and submit the registration form
including a valid email address. Once you submit the form, you will automatically receive one (1) Instant
Win Game play for that day and proceed to the Instant Win Game page. Follow the links and instructions
to play the Instant Win Game. The Instant Win Game results will be instantly displayed. Potential winners
of the Instant Win Game will be provided directions for validation. All potential winners are subject to
verification before any prize will be awarded. Administrator is responsible for the functionality of the Instant
Win Game.
Limit: Each entrant may play one (1) time per day during the Promotion Period. Multiple entrants are not
permitted to share the same email address. Any attempt by any entrant to obtain more than the stated
number of plays by using multiple/different email addresses, identities, registrations and logins, or any other
methods will void that entrant’s plays and that entrant may be disqualified. Use of any automated system
to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late,
incomplete, invalid, unintelligible, or misdirected registrations, which will be disqualified. In the event of a
dispute as to any registration or play, the authorized account holder of the email address used to register
will be deemed to be the entrant or player. The “authorized account holder” is the natural person assigned
an email address by an Internet access provider, online service provider, Internet service provider, or other
organization responsible for assigning email addresses for the domain associated with the submitted
address. Each potential winner may be required to show proof of being the authorized account holder.
Tell A Friend Program: After you play the Instant Win Game, you will be invited to submit the names and
email addresses of up to three (3) friends per day who must be eligible to play the Instant Win Game. Each
person that you refer will receive an email notifying them about the Instant Win Game. You may only refer
persons with whom you have an existing relationship. For each friend referral with a valid email address,
you will be given one (1) additional Instant Win Game play for a total of up to three (3) additional plays
through the Tell A Friend Program per day during the Promotion Period.

5. ALL POTENTIAL WINNING PLAYS ARE SUBJECT TO VERIFICATION BY SPONSOR OR
ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING. AN ENTRANT IS NOT A WINNER
OF ANY PRIZE, EVEN IF THE INSTANT WIN GAME SHOULD SO INDICATE, UNLESS AND UNTIL
ENTRANT’S ELIGIBILITY AND THE POTENTIAL WINNING PLAY HAVE BEEN VERIFIED AND
ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT
ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION
PROCESS. ANY PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS
DEEMED A DEFECTIVE PLAY, IS VOID, AND WILL NOT BE HONORED.

6. Instant Win Game Prize Selection and Verification of Potential Winners: Receiving a prize is
contingent upon compliance with these Official Rules. Administrator is an independent judging organization
whose decisions as to the administration and operation of the Instant Win Game and the selection of
potential winners are final and binding in all matters related to the Instant Win Game. There will be forty
one thousand (41,000) random, computer-generated winning times during the Promotion Period. If you are
the first player to play the Instant Win Game at or after one of the randomly-generated times, you will be a
potential instant winner of the prize indicated. Each potential winner (parent/legal guardian if winner is a
minor in his/her state of residence) of a prize value at or greater than $600 will be required to sign and
return a Declaration of Compliance, Liability and Publicity Release (“Declaration”), which must be received
by Administrator within five (5) days of the date notice or attempted notice is sent, in order to claim his/her
prize. Each potential winner of a physical prize will be required to provide his/her mailing address (P.O.
Boxes are not permitted), which must be received by Administrator within five (5) days of the date notice or
attempted notice is sent, in order to claim his/her prize. If any potential winner cannot be contacted, or fails
to sign and return the Declaration (when applicable) or provide any other requested information within the
required time period, potential winner forfeits the prize. If any potential winner cannot be contacted or if
prize is returned as undeliverable, potential winner forfeits prize. In the event that a potential winner of a
prize valued over $25 is disqualified for any reason, Sponsor will award the applicable prize to an alternate
winner by random drawing from among all remaining eligible entries. There will be three (3) alternate
drawings after which the applicable prize will remain un-awarded. Unclaimed prizes valued at $25 or less
will not be awarded. Prizes will be fulfilled approximately 8-10 weeks after the conclusion of the Instant
Win Game.

7. Prizes:
Prize
Tier
Prize Quantity Approximate Retail
Value (“ARV”)
1 Lilly Pulitzer Jelly Wristlet Pouch 150 $38.00
2 Mystery Gift with Next Purchase on LillyPulitzer.com 35,000 N/A
1 Free Southwest Airlines Inflight WiFi on Next Flight 50 $8.00
1 Framed Lilly Pulitzer 5×5 Painting 10 $8.00
1 Lilly Pulitzer Getaway Packable Tote 35 $58.00
1 Lilly Pulitzer x Martone Cycling Bike 1 $600.00
1 Lilly Pulitzer Beach Towel 60 $58.00
1 1,000 Southwest Airlines Rapid Rewards Points
(subject to Rapid Rewards Restrictions set forth
below)
100 N/A
1 $50 Lilly Pulitzer Gift Card 300 $50.00
1 Southwest Airlines Roundtrip Flight E-pass
(subject to Air Travel Restrictions set forth below)
4 $400.00
2 Set of 2 Beach Towels in Lover’s Coral with Next
$300 Purchase at LillyPulitzer.com
5,000 N/A
1 $50 Southwest Airlines Gift Card
(subject to Gift Card Restrictions set forth below)
275 $50.00
1 Lilly Pulitzer x Starbucks S’well Bottle 15 $38.00
Odds of winning an Instant Win Game prize depend on the number of prizes available divided by the number
of eligible Instant Win Game plays. Terms and conditions of Southwest®
flight e-passes, Gift Cards and
Rapid Rewards points apply. No cash or other substitution, assignment or transfer of any prizes permitted,
except by Sponsor, who reserves the right to substitute a prize or prize component with cash or another
prize of comparable or greater value. Winners are responsible for all federal, state, and local taxes and
fees associated with prize receipt and/or use. Prizes will be awarded “as is” with no warranty or guarantee,
either express or implied offered by Sponsor. TOTAL ARV OF ALL PRIZES: $43,210.00. Limit: One (1)
Prize Tier 1 Instant Win Game prize and one (1) Prize Tier 2 Instant Win Game prize per person.
Rapid Rewards Restrictions: Conditions of Southwest Airlines Rapid Rewards points apply. Potential
winners will need to provide their Rapid Rewards account number to collect their prize. If you do not have
a Rapid Rewards account number, you may register for an account by going online to
www.southwest.com/rapidrewards. Rapid Rewards accounts are free. To redeem your prize, simply go to
https://southwest.com/claimpartnershippoints and enter the requested information and the code provided
on your printed certificate. Your points will automatically be deposited into your Rapid Rewards account
approximately 72 hours after successfully redeeming the points as described above. Rapid Rewards points
prizes do not count toward any increased or improved status in the Rapid Rewards Program, including any
Southwest Airlines Companion Pass or Tier Status designation (e.g., A-List or A-List Preferred). Rapid
Rewards points awarded are subject to the Southwest Airlines Rapid Rewards Rules and Regulations,
available at http://www.southwest.com/rrterms. Southwest Airlines reserves the right to amend, suspend,
or change the Rapid Rewards program and/or Rapid Rewards program rules at any time without notice.
Rapid Rewards Members do not acquire property rights in accrued points and awards. Rapid Rewards
points have no cash value and are void if sold, purchased, brokered, or bartered. The number of points
needed for any particular Southwest Airlines flight is set by Southwest Airlines and will vary depending on
destination, time, day of travel, demand, point redemption rate, and other factors and are subject to change.
Air Travel Restrictions: Air travel is subject to Southwest Airlines terms and conditions; certain restrictions
may apply. Round trip travel for one (1) on Southwest Airlines will be awarded in the form of two (2)
Southwest flight e-passes. Each Southwest flight e-pass is valid for one-way travel on Southwest Airlinesoperated,
published, scheduled service. The Southwest flight e-pass will bear the date of issue and the
date of expiration. Expiration dates will not be extended, and travel must be completed on or before the
expiration date. The Southwest flight e-pass is not valid on interline or codeshare service. The Southwest
flight e-pass is non-refundable and is not redeemable for cash or credit. The Southwest flight e-pass will
not be replaced for any reason, including, without limitation, if lost, stolen, or fraudulently used. The
Southwest flight e-pass is non-transferrable and cannot be sold to a third party. Sale, auction, or retendering
of the Southwest flight e-pass for money or otherwise is strictly prohibited. The Southwest flight
e-pass may not be used for promotional purposes unless previously approved by Southwest Airlines. Any
suspected fraud, misrepresentation, misuse, abuse or violation of the Southwest flight e-pass rules and
regulations may result in cancellation of the Southwest flight e-pass(es). Southwest flight e-pass holders
are required to be nineteen (19) years of age or older and a legal U.S. resident. However, the recipient of
a Southwest flight e-pass may arrange travel for another person if done without selling or bartering a
Southwest flight e-pass. Air transportation by Southwest Airlines is subject to Southwest Airlines’
Passenger Contract of Carriage set out at https://www.southwest.com/html/aboutsouthwest/index.html?clk=GFOOTER-CONTRACT-OF-CARRIAGE#_tab_6.
If the winner does not live in
a city served by Southwest Airlines, he/she is responsible for transportation to and from the nearest airport
served by Southwest Airlines. Winner is responsible for booking all travel and paying all applicable
international taxes and fees. Travel is based on seat availability. Seats on any desired flight are not
guaranteed. Winner and guest(s) must travel on the same itinerary and are responsible for obtaining all
required travel documents. Winner and guest must have valid government-issued photo identification at the
time of travel. If the travel guest is a minor, winner must be his/her parent/guardian, or be accompanied by
his/her parent/guardian. Should the itinerary contain international travel, government-imposed per
passenger travel taxes of up to $150 per person are not included and are payable by each of winner
and guest prior to travel.
Gift Card Restrictions: A Southwest® gift card is redeemable at southwest.com, 1-800-I-FLY-SWA, or at a
Southwest Airlines ticket counter for air travel and other qualifying products and services. A complete set
of terms and conditions is available at Southwest.com. Gift card is nonrefundable and not redeemable for
cash or credit except where required by law. Gift card is not replaceable if lost, stolen or destroyed. Protect
the card like cash. For balance check, call 1-866-393-2081. Activation or use of Southwest® gift card
constitutes acceptance of all terms and conditions on southwest.com.
8. Publicity: Except where prohibited, participation in the Instant Win Game constitutes winner’s consent
to Sponsor’s use of winner’s name, likeness, photograph, voice, opinions, biographical information,
hometown, and state for promotional purposes in any media without further payment or consideration.
9. General Conditions: Sponsor reserves the right to cancel or modify the Instant Win Game if fraud,
technical failures, human error or any other factor impairs the integrity of the Instant Win Game, as
determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prizes
at random from among the eligible entries received up to the time of the impairment. Sponsor reserves the
right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the
operation of the Instant Win Game, or to be acting in violation of the Official Rules of this or any other
promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately
damage any website or undermine the legitimate operation of the Instant Win Game is a violation of criminal
and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any
such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official
Rules shall not constitute a waiver of that provision.
10. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor,
Southwest Airlines Co., Administrator, and any promotional partners, each of their parent,
subsidiary, affiliate, and related companies, and each of its and their respective officers, directors,
employees, and agents (collectively the “Released Parties”) from and against any losses, damages,
rights, claim, or cause of action of any kind arising, in whole or in part, directly or indirectly, out of
participation in the Instant Win Game or resulting directly or indirectly, from acceptance,
possession, use, or misuse of any prize awarded in connection with the Instant Win Game, including
without limitation personal injury, death, and/or property damage, as well as claims based on
publicity rights, defamation, and/or invasion of privacy.

11. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate
information, whether caused by entrants, printing errors or by any of the equipment or programming
associated with or utilized in the Instant Win Game; (2) technical failures of any kind, including, but not
limited to malfunctions, interruptions, or disconnections in phone lines, or network hardware, or software;
(3) unauthorized human intervention in any part of the entry process or the Instant Win Game; (4) technical
or human error which may occur in the administration of the Instant Win Game or the processing of entries;
or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or
in part, from entrant’s participation in the Instant Win Game, or receipt, or use of any prize or while traveling
to or from any prize-related activity. If for any reason an entrant’s entry is confirmed to have been
erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the
Instant Win Game, if it is possible. No more than the stated number of prizes will be awarded. In the event
that production, technical, seeding, programming, or any other reasons cause more than the stated number
of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to
award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible
prize claims.
12. Disputes: Entrant agrees that: (i) any and all disputes, claims, and causes of action arising out of or
connected with this Instant Win Game or any prizes awarded shall be resolved individually, without resort
to any form of class action, and exclusively by the United States District Court for the Eastern District of
Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan;
(ii) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred,
including costs associated with entering this Instant Win Game but in no event attorneys’ fees; and (iii)
under no circumstances will entrant be permitted to obtain awards for and entrant hereby waives all rights
to claim punitive, incidental, and consequential damages and any other damages, other than for actual outof-pocket
expenses, and any and all rights to have damages multiplied or otherwise increased. SOME
JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL
OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions
concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights
and obligations of the entrant and Sponsor in connection with the Instant Win Game, shall be governed by,
and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of
law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause
the application of the laws of any jurisdiction other than the State of Michigan.
13. Entrant’s Personal Information: Information collected from entrants is subject to the HelloWorld
Privacy Policy (http://www.helloworld.com/privacy-policy) and the Sponsor’s Privacy Policy
(https://www.lillypulitzer.com/custserv/custserv.jsp?pageName=Privacy).

14. Winner List: For a winner list, visit http://bit.ly/2o0nXMo. The winner list will be posted after winner
confirmation is complete.

© 2017 HelloWorld, Inc. All rights reserved.