Hollister – Win 1 of 46 prizes of a $500 Hollister E-Gift Card by September 7, 2015 – INSTANTLY!

HOLLISTER CO. BACK TO SCHOOL 2015

ENDING ON September 7, 2015 at 11:59 p.m. ET

Text STOP to 743722 to opt out and to discontinue further participation in the Instant Win Game. Text
HELP to 743722 for information about the text message program.

1. ELIGIBILITY
Hollister Co. Back to School 2015 (the “Instant Win Game”) is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least fourteen (14) years old at the time of entry. .
2. SPONSOR
Abercrombie & Fitch Stores, Inc., 6301 Fitch Path, New Albany, OH 43054. Administrator: HelloWorld, Inc., One ePrize Drive, Pleasant Ridge, MI 48069.
3. TIMING
The Instant Win Game begins on July 24, 2015 at 12:00 a.m. Eastern Time and ends on September 7, 2015 at 11:59 p.m. ET
Administrator’s computer is the official time keeping device for this Instant Win Game.
4. HOW TO ENTER
a. Text Message and Opt-in to Sponsor’s ongoing text messaging program: Visit a
participating Hollister Co. store during regular business hours of the Promotion Period to find the
entry keyword. Hollister Co. Outlets will NOT have the entry keyword displayed. Each calendar
day during the Promotion Period, using a two-way text messaging capable device (“Device”), you
may text the keyword provided in participating stores to the short code 743722. If you are not yet
subscribed to the text message program you will also need to reply “Yes” to the initial text
message received to confirm your agreement to sign up for the ongoing text message program
before you can complete your entry. Each calendar day’s text message constitutes one (1)
Instant Win Game play. If you are a potential winner of an Instant Win Game prize, the return text
message that you receive will contain detailed prize claim instructions. Potential winners using a
Device must visit the provided URL within five (5) days of receiving the win notification text
message to complete an online prize fulfillment form. You must be actively subscribed to receive
text messages at the time of a random, computer-generated winning time to be eligible to win that
prize.
Message and data rates may apply. Text STOP to 743722 at any time to opt out of text
messages and to discontinue further participation in the Instant Win Game. Text HELP for
information about the text message program. Send questions regarding the Instant Win Game to
questions@helloworldfulfillment.com. If you enter via text messaging, you will receive five (5) text
messages in response to your entry in addition to two (2) ongoing text messages per week with
exclusive offers, product updates, and promotions at the mobile number provided as part of the
ongoing text message program; all text messages will be sent via an automated system.

Consent to receive marketing texts is not required to make purchases of any goods or services.
Visit www.HollisterCo.com/TextsTerms for details on Sponsor’s text messaging program and
privacy policy. Participating carriers for the ongoing text message program include: AT&T, Boost, Cincinnati Bell, Sprint, T-Mobile, U.S. Cellular, and Verizon Wireless.
b. Enter online without text messaging: Each calendar day during the Promotion Period, you
may visit http://hollister.promo.eprize.com/bts2015 and complete and submit the registration form
including a valid email address. You automatically advance to the Instant Win Game page, and
receive one (1) Instant Win Game play for that day. Once on the Instant W in Game page, follow
the instructions to play the Instant Win Game. The Instant Win Game results will be instantly
displayed. Potential winners of the Instant Win Game will be provided directions for validation.

All potential winners are subject to verification before any prize will be awarded. Administrator is responsible for the functionality of the Instant Win Game.
LIMIT: Each entrant may receive one (1) play per calendar day through either method of entry during the Promotion Period. Multiple entrants are not permitted to share the same email address or Device. Any attempt by any entrant to obtain more than the stated number of plays by using multiple/different email addresses, Devices, identities, registrations and logins, or any other methods will void that entrant’s plays and that entrant may be disqualified.
Plays and their associated entrants sharing the same email address, phone number, or names may be
disqualified if found to be done in an attempt to circumvent the rule on each natural person being allowed
only one (1) play per calendar day. If any entry and its associated entrant contains an email address,
phone number, or name which is listed as a current associate in either Administrator’s system or that of
any of Sponsor’s brands (Abercrombie & Fitch, abercrombie kids, Hollister Co.), that play/entrant may be
disqualified if found in violation of the rule on employees of Administrator and/or Sponsor as well as the
immediate family (spouse, parents, siblings and children) and household members of each such
employee being ineligible for participation in the Instant Win Game. Use of any automated system to
participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late,
incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified. In the event of a
dispute as to any registration or play, the authorized account holder of the email address or the text
messaging capable device used to register will be deemed to be the entrant. The “authorized account
holder” of an email address, is the natural person assigned an email address by an Internet access
provider, online service provider or other organization responsible for assigning email addresses for the
domain associated with the submitted address. The “authorized account holder” of a text messaging
capable device is the natural person in whose name the device has been issued and the services are
billed. Potential winners may be required to show proof of being the authorized account holder.

5. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE INSTANT WIN GAME. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF THE INSTANT WIN GAME SHOULD SO INDICATE, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY AND THE POTENTIAL WINNING PLAY HAVE BEEN VERIFIED, AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. NEITHER SPONSOR NOR ADMINISTRATOR WILL ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A DEFECTIVE PLAY, IS VOID, AND WILL NOT BE HONORED.
6.DETERMINATION AN VERIFICATION OF POTENTIAL WINNERS
Administrator is an independent judging organization whose decisions as to the administration and operation of the Instant Win Game and the selection of potential winners are final and binding in all matters related to the Instant Win Game. Receiving a prize is contingent upon compliance with these Official Rules. There will be forty-six (46) random, computer-generated winning times. There is one winning time for each of the forty-six (46) calendar days during the Promotion Period. One (1) Grand Prize will be awarded each of the forty-six (46) calendar days. If you are the first player to play the Instant Win Game at or after one of the randomly generated times, you will be a potential instant winner of the prize indicated. Odds of winning will vary based on participation. Any potential winner who played the Instant Win Game must visit the provided URL within five (5) days of receiving the win notification message to complete an online prize fulfillment form and provide their name and contact information. If a potential winner cannot be contacted, fails to complete the online fulfillment form within five (5) days of win notification (if applicable), or provide any other requested information within the required time period (if applicable), or prize is returned as undeliverable, potential winner forfeits the prize. In the event that a potential Grand Prize winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries; entrants who opt out from receiving text messages will not be included in the alternate drawings. There will be three (3) alternate drawings after which the Grand Prize will remain unawarded.
7. PRIZES
FORTY-SIX (46) GRAND PRIZES: A five hundred dollar ($500) Hollister E-Gift Card. E-Gift card is redeemable in any Hollister Co. store in the U.S. and Canada, or online at HollisterCo.com. E-Gift cards cannot be redeemed for cash unless required by applicable law. E-Gift cards cannot be replaced if lost, stolen, or destroyed. Purchases in a currency different than the currency loaded on the card will be subject to an exchange rate conversion on the day of payment. For balance inquiry visit HollisterCo.com/balance or call 1-888-632-8906. Approximate Retail Value (“ARV”): $500. E-Gift card is delivered electronically to winner.
Odds of winning a prize depend on the number of eligible Instant Win Game plays divided by the number
of prizes available. No cash or other substitution, assignment or transfer of any prizes permitted, except
by Sponsor, who reserves the right to substitute a prize or prize component with cash or another prize of
comparable or greater value, but any substitution is not guaranteed and is at Sponsor’s sole discretion on
whether to perform any such substitution. Winners are responsible for all federal, state and local taxes
and fees associated with prize receipt and/or use. Prizes will be awarded “as is” with no warranty or
guarantee, either express or implied offered by Sponsor. Administrator is not responsible for complaints
or issues regarding codes (claims that code is invalid, insufficient, etc.) and winner should address any
such issues with the issuer of the code, Sponsor. TOTAL ARV OF ALL PRIZES: $23,000. Limit: One (1)
Instant Win Game Grand Prize per person.
8. RELEASE
By entering this Instant Win Game or taking receipt of any prize, entrants and/or
winners, or their parent/guardian if under the age of majority in their jurisdiction, agrees to release
and hold harmless Sponsor, Administrator, and their respective subsidiaries, affiliates, suppliers,
distributors, advertising/promotion agencies and each of their respective parent companies and
each such company’s officers, directors, employees, and agents (collectively the “Released
Parties”) from and against any losses, damages, rights, claim or cause of action of any kind
arising, in whole or in part, directly or indirectly, out of participation in the Instant Win Game or
resulting directly or indirectly, from acceptance, possession, use, or misuse of any prize awarded
in connection with the Instant Win Game, including, without limitation to personal injury, death,
and/or damage to or loss of property, as well as claims based on publicity rights, defamation,
and/or invasion of privacy.
9. PUBLICITY
Except where prohibited, participation in the Instant Win Game constitutes winner’s, or winner’s parent/guardian if the winner is under the age of majority in their jurisdiction, consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, persona, voice, opinions, biographical information, hometown and state for promotional purposes related to the Instant Win Game in any media, worldwide, without further payment or consideration.

10. GENERAL CONDITIONS
Sponsor reserves the right to cancel, suspend and/or modify the Instant Win
Game, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity
or proper functioning of the Instant Win Game, as determined by Sponsor in its sole discretion. In such
event, Sponsor reserves the right to award the prizes at random from among the eligible plays received
up to the time of the impairment. Sponsor reserves the right in its sole discretion to disqualify any
individual it finds to be tampering with the entry process or the operation of the Instant Win Game or to be

acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or
disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the
Instant Win Game may be a violation of criminal and civil law, and, should such an attempt be made,
Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.
Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
11. LIMITATIONS OF LIABILITY
The Released Parties are not responsible for: (1) any incorrect or inaccurate
information, whether caused by entrants, printing errors or by any of the equipment or programming
associated with or utilized in the Instant Win Game; (2) technical failures of any kind, including, but not
limited to malfunctions, interruptions, or disconnections in cellular networks, phone lines or network
hardware or software; (3) unauthorized human intervention in any part of the entry process or the Instant
Win Game; (4) technical or human error which may occur in the administration of the Instant Win Game or
the processing of entries; or (5) any injury or damage to persons or property which may be caused,
directly or indirectly, in whole or in part, from entrant’s participation in the Instant Win Game or receipt or
use or misuse of any prize or while traveling to or from any Instant Win Game or prize related activity. If
for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise
destroyed or corrupted, entrant’s sole remedy is another play in the Instant Win Game, if it is possible.
No more than the stated number of prizes will be awarded. In the event that production, technical,
seeding, programming or any other reasons cause more than the stated number of prizes as set forth in
these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated
number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims.
12. DISPUTES RESOLUTION
You agree that any claim or dispute at law or equity that has arisen or may arise relating in any way to or arising out of the Instant Win Game, the Official Rules, or the Administrator’s or Sponsor’s Text Terms and Conditions will be resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read this section carefully. It affects your rights and will have a substantial impact on how claims you and we have against each other are resolved.

Except where prohibited, entrant, or entrant’s parent/guardian if entrant is under the age of majority in
their jurisdiction agrees that whenever you have a disagreement with Administrator or Sponsor arising out
of, connected to, or in any way related to the Instant Win Game, the Official Rules, or the Administrator’s
or Sponsor’s Text Terms and Conditions, you will send a written notice to the Administrator (“Demand”).
You agree that the requirements of this Dispute Resolution section will apply even to disagreements that
may have arisen before you accepted these Official Rules or the Administrator’s or Sponsor’s Text Terms
and Conditions. You must send the Demand to the following address (the “Notice Address”): Legal
Department, HelloWorld, Inc., One ePrize Drive, Pleasant Ridge, Michigan 48069. You agree that you
will not take any legal action, including filing a lawsuit or demanding arbitration, until ten (10) business
days after you send a Demand. If the disagreement stated in the Demand is not resolved to your
satisfaction within ten (10) business days after it is received, and you intend on taking legal action, you
agree that you will file a demand for arbitration with the American Arbitration Association (the “Arbitrator”).
This arbitration provision limits the ability of you, Administrator, and Sponsor to litigate claims in court and
you, Administrator, and Sponsor each agree to waive your respective rights to a jury trial or a state or
federal judge. You agree that you will not file any lawsuit against Administrator or Sponsor in any state or
federal court. You agree that if you do sue in state or federal court, and Administrator or Sponsor brings
a successful motion to compel arbitration, you must pay all fees and costs incurred by Administrator and
Sponsor in court, including reasonable attorney’s fees. For any such filing of a demand for arbitration,
you must effect proper service under the rules of the Arbitrator and notice to the Notice Address may not
be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the arbitration,
you may file your case with any national arbitration company. The Arbitrator shall apply the AAA
Consumer-Related Disputes Supplementary Procedure effective September 15, 2005 (as may be
amended) and as modified by the agreement to arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate.

You agree that you will not file a class action or collective action against Administrator or Sponsor, and

that you will not participate in a class action or collective action against them. You agree that you will not join your claims to those of any other person. Notwithstanding any other provision in the Official Rules, or the Administrator’s or Sponsor’s Text Terms and Conditions, if this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be refiled in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or collective procedures in arbitration or the joinder of claims in arbitration. Administrator and Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.
All issues and questions concerning the construction, validity, interpretation and enforceability of these
Official Rules, or the rights and obligations of the entrant, Administrator, and Sponsor in connection with
the Instant Win Game, or any claim or dispute that has arisen or may arise between you, Administrator
and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Michigan
without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be Oakland
County, Michigan.
13. ENTRANT’S PERSONAL INFORMATION
Information collected from entrants is subject to the Sponsor’s
Privacy Policy
(http://www.hollisterco.com/webapp/wcs/stores/servlet/CustomerService?textKey=HELP_PRIVACYPOLI
CY&catalogId=10201&langId=-1&pageName=privacy&storeId=10251) and Administrator’s privacy policy
(http://www.helloworld.com/privacy-policy).

14. WINNER LIST
For a winner list, visit bit.ly/1BV3Hx0. The winner list will be posted after all winner confirmations are complete.