Heineken Dos Equis – Spice Up Your Cinco – Win a trip for 2 to Mexico OR other hundreds of minor prizes

YOUR PRIVACY RIGHTS

DOS EQUIS SPICE UP YOUR CINCO PROMOTION
Full Official Rules

NO PURCHASE OR TEXT MESSAGE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT OR SENDING A TEXT MESSAGE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE DOS EQUIS “SPICE UP YOUR CINCO” PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. VOID WHERE PROHIBITED. SWEEPSTAKES IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

This Promotion consists of three (3) parts: (a) a random chance instant win program (“Instant Win Program”), (b) a random chance secondary sweepstakes (“Secondary Sweepstakes”), and (c) a random chance grand prize sweepstakes (“Grand Prize Sweepstakes”). Collectively, the Instant Win Program, the Secondary Sweepstakes, and the Grand Prize Sweepstakes are referred to as the “Promotion.”

The Instant Win Program is open only to legal residents of the fifty (50) United States and the District of Columbia who are 21 years of age and older, except New Jersey and Texas. Void in New Jersey and Texas.
The Secondary Sweepstakes is only open to legal residents of the United States residing in New Jersey and Texas who are 21 years of age and older.

The Grand Prize Sweepstakes is open to all legal residents of the fifty United States and the District of Columbia who are 21 years of age and older except for certain exceptions as described in Section 3 below.
START/END DATES:

Note: The entry periods for the Instant Win Program and the Secondary Sweepstakes differ from the entry period for the Grand Prize Sweepstakes.

Instant Win Program: The Instant Win Program begins at 12:01 a.m. Eastern Time (ET) on 3/15/17 and ends at 11:59 p.m. ET on 5/1/17 or when all Instant Win prizes have been awarded, whichever is earlier (“Instant Win Period”).

Secondary Sweepstakes: The Secondary Sweepstakes begins at 12:01 a.m. Eastern Time (ET) on 3/15/17 and ends at 11:59 p.m. ET on 5/1/17.
Grand Prize Sweepstakes: The Grand Prize Sweepstakes begin at 12:01 a.m. ET on 3/15/17 and end at 11:59 p.m. ET on 5/15/17

HOW TO ENTER:

There are two (2) ways to enter the Promotion: (a) via SMS or (b) the Internet.

SMS Entry: Submit an SMS entry from your mobile device (“Mobile Device”) by texting “XXCINCO” to 88500. You will receive a bounce-back message with a link which will take you to the on-line entry form. Once you have completed the entry form, including your state of residence and date of birth and phone number you will be entered into the Promotion. Carrier’s standard messaging and data rates apply. All SMS entries must be submitted by 11:59 p.m. ET on 5/15/17 to be eligible for a chance to win the grand prize.
Internet Entry: To submit an Internet entry for free, visit http://linkto.us/xxcinco/ and follow the on-screen entry instructions. You must fully complete the registration, including your date of birth, state of residence and daytime telephone number (including area code). Normal time rates, if any, charged by Internet service provider will apply. All Internet entries must be submitted by 11:59 p.m. ET on 5/15/17 to be eligible for a chance to win the grand prize.
By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of HEINEKEN USA Inc. dba Cervezas Mexicanas (“Sponsor”) and its appointed agents, which will be final and binding in all matters relating to the Promotion. By submitting an entry, entrants are automatically entered into the Grand Prize Sweepstakes. To also submit an entry into either the Instant Win Promotion or the Secondary Sweepstakes depending on your state of residence you must follow the instructions and interact with the guitar case. Limit of one (1) entry per person per day into any aspect of the Promotion regardless of method of entry. Please note that there is a limit of one (1) prize per individual, household, street address, and/or e-mail address during any six (6) month period across all of Sponsor’s promotions, regardless of brand (Dos Equis, Amstel, Heineken, Dos-A-Rita, Newcastle, Red Stripe, Strongbow, and Tecate).
ELIGIBILITY:

Open to legal residents of the fifty (50) United States and the District of Columbia who are twenty-one (21) years of age or older as of date of entry. The following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate households (whether related or not) are not eligible for participation: employees, officers, and directors of Sponsor and its parent, subsidiary, and affiliated companies, alcohol beverage suppliers, wholesalers, distributors, and importers, alcohol beverage retailers, and Sponsor’s advertising and promotional agencies. All federal, state, and local regulations apply.
Instant Win: The Instant Win portion of this Promotion is open only to legal residents of the fifty (50) United States and the District of Columbia (except New Jersey and Texas) who are twenty-one (21) years of age or older at time of entry. This portion of the Promotion may only be entered in or from the United States and the District of Columbia (excluding New Jersey and Texas). Entries originating from New Jersey, Texas, or outside the United States are not eligible. You are not authorized to participate in the Instant Win portion of this Promotion if you reside in New Jersey or Texas or outside the United States.
Secondary Sweepstakes: The Secondary Sweepstakes portion of this Promotion is open only to legal residents of New Jersey and Texas only who are twenty-one (21) years of age or older at time of entry.
Grand Prize Sweepstakes: The Grand Prize Sweepstakes is open to all legal residents of the fifty United States and the District of Columbia who are twenty-one (21) years of age or older at time of entry.
PRIZES:

All prize details are at Sponsor’s sole discretion. The actual make and model of prizes included will be determined by Sponsor in its sole discretion. Prizes to be awarded “as is” and any and all warranties and/or guarantees (if any) shall be subject to the prize manufacturer’s terms; therefore, winners agree to look solely to such manufacturer(s) for any such warranty(s) and/or guarantee(s), if any. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.
Instant Win Prizes (229): Two hundred twenty-nine (229) Instant Win Prizes will be awarded. Each Instant Win prize consists of the following Dos Equis branded merchandise: one (1) guitar case, one (1) serving platter, one (1) copper drink shaker, four (4) coasters, one (1) salt rimmer, and two (2) glasses. Also included are one (1) table runner and one (1) wireless bluetooth speaker. Approximate retail value (ARV) of each Instant Win prize: $250. ARV of all Instant Win prizes: $57,250.
Secondary Sweepstakes Prizes (21): Twenty-one (21) Secondary Sweepstakes prizes will be awarded. Each Secondary Sweepstakes prize consists of the following Dos Equis branded merchandise: one (1) guitar case, one (1) serving platter, one (1) copper drink shaker, four (4) coasters, one (1) salt rimmer, and two (2) glasses. Also included are one (1) table runner, and one (1) wireless bluetooth speaker. ARV of each Secondary Sweepstakes prize: $250. ARV of all Secondary Sweepstakes prizes: $5,250.
Grand Prize (1): One (1) grand prize will be awarded. Grand prize consists of a trip to Mexico for two and includes coach airfare from the gateway airport nearest winner’s residence, hotel accommodations for two people—one room, double occupancy—for seven (7) nights, round-trip transfers between hotels and airports in Mexico, one full day with a guide and a five hundred dollar ($500.00) gift card. ARV of grand prize: $9,100.
ARV of all prizes: $71,600.

Allow four (4) to six (6) weeks for delivery of Instant Win Program and Secondary Sweepstakes prizes.

All expenses and travel costs incurred as a result of seeking, winning, and/or making use of a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prizes set forth above is the sole responsibility of winner.

In the case of the grand prize, exact transportation and accommodation details, dates, times, and terms to be determined at the sole discretion of Sponsor. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. Blackout dates and other restrictions may apply. All travel must take place between August 2017 and October 2017 and must be completed by date determined by Sponsor, at its sole discretion, or prize will be forfeited. Once travel is booked, any penalties incurred as a result of changes to flights are the sole responsibility of winner. Travel is subject to the terms and conditions set forth in these Official Rules and those set forth by Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expenses or costs not expressly stated in the description of the prize above, including, but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service or facility charges, personal charges at lodging, security fees, taxes, or other expenses, are the sole responsibility of winner. Winner’s guest must be twenty-one (21) years of age or older as of the date of departure and must travel on the same itinerary and at the same time as winner. Travel must be round-trip. Winner and guest are solely responsible for obtaining any required travel documents, including a valid passport and visa (where applicable), and travel insurance. Winner and guest must each execute an Affidavit of Eligibility and Publicity Release form provided by Sponsor or its appointed agent prior to issuance of tickets. Travel restrictions, conditions, and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers, or certificates. Sponsor is not responsible for any penalty charges incurred as a result of changes to tickets that have been issued. Any such penalties incurred are the sole responsibility of winner. If winner and/or winner’s guest does not have a valid passport, winner and/or guest has thirty (30) days from date they are notified that they are a winner or guest to obtain a valid passport and/or visa, or winner will be disqualified and prize may be awarded to an alternate winner. All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value of $600 or more will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.
ODDS OF WINNING:
Instant Win: Odds of winning an Instant Win prize are dependent on the number of eligible Instant Win entries divided by the number of prizes available. Limit one (1) Instant Win prize per person or household.
Secondary Sweepstakes: Odds of winning a Secondary Sweepstakes prize are dependent on the number of eligible entries received from residents of New Jersey and Texas. Limit one (1) Secondary Sweepstakes prize per person or household.
Grand Prize Sweepstakes: The odds of winning the grand prize are dependent on the total number of eligible entries received from all entrants. Winners of Instant Win and Secondary Sweepstakes prizes are still eligible for a chance to win the grand prize.
WINNER SELECTION, NOTIFICATION, AND VERIFICATION:
Instant Win Prize Winners: Potential Instant Win prize winners will be selected at random and notified shortly after entry is received by Sponsor. If you are a potential Instant Win prize winner, you will receive a message on the screen stating that you have won an Instant Win prize, and you will be asked to complete a prize claim form. Please note that you are not officially a winner until your eligibility has been verified and you have fully complied with these Official Rules.
Secondary Sweepstakes Winners: Potential winners in the Secondary Sweepstakes portion of the Promotion will be selected in a series of random drawings of all eligible entries received before each drawing date. Drawings will be held on or about the dates set forth below. Drawings will be conducted by Sponsor or its appointed agent, and all decisions are final. Potential winners will be contacted by telephone or e-mail.

Secondary Sweepstakes drawings will be held on the following Wednesdays:
3/22/17 4/5/17 4/19/17 5/3/17
3/29/17 4/12/17 4/26/17

Three (3) Secondary Sweepstakes prizes will be awarded each week for seven (7) weeks.
Grand Prize Sweepstakes Winner: The drawing for the grand prize winner will be held on 5/16/17 after the drawing for the last weekly prizes has been held. The grand prize drawing will be conducted by Sponsor or its appointed agent and the decision is final. The Potential winner will be contacted by telephone or e-mail.
If any potential winner cannot be reached within forty-eight (48) hours of first notification attempt, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize, or in the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner will be selected from all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given. Limit one (1) prize per person or household, except that winners of Instant Win and Secondary Sweepstakes prizes still have a chance to win the grand prize.

All potential Instant Win and Secondary prize winners will be required to sign and return, where legal, a Declaration of Eligibility and Liability/Publicity Release within three (3) days of notification that he/she is a potential winner. The Grand prize winner and his/her guest will be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release within three (3) days of notification that he/she is a potential winner. No potential winner will be an official winner until his/her required paperwork has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with these Official Rules and/or to submit the required documentation within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate winner.
LICENSE AND RELEASE:

Participation in the Promotion and acceptance of prize constitute winner’s and guest’s (where applicable) permission for Sponsor or its agents to photograph, film, and record each winner and guest and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by each winner and guest regarding the Promotion or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, winners, and guests (where applicable) acknowledge and agree to release and hold harmless Sponsor, Sponsor’s advertising and promotional agencies, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Promotion, or participation in, possession, acceptance, and/or use or misuse of any prize or participation in any Promotion-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any transportation companies and/or any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Promotion prize (including without limitation a grand prize) cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Promotion in any way shall be disqualified. There is no purchase required to participate in the Promotion or to win any prize in the Promotion. A purchase does not increase odds of winning.
ADDITIONAL TERMS:

Sponsor reserves the right to alter, suspend, or terminate the Promotion at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Promotion becomes or is likely to become compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address located within the fifty (50) United States or the District of Columbia. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

In case of a dispute as to the identity of any SMS entrant, an entry will be declared as made by the authorized account holder of the Mobile Device used for entry. In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry.

If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Promotion.

Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.

Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.
DISPUTES AND GOVERNING LAW:

The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.
USE OF DATA:

Sponsor will be collecting personal data about entrants online, in accordance with its Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy at http://heinekenusa.com/privacy-cookie-policy/. By participating in the Promotion, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy & Cookie Policy.
LIST OF WINNERS:

To obtain a list of winners send an e-mail to fulfillment@lifeinmobile.com. with the phrase “Dos Equis Spice Up Your Cinco Winners List” in the subject line. All requests for a list of winners must be received by 11:59 p.m. ET on 5/31/17.
SPONSOR: HEINEKEN USA Inc. dba Cervezas Mexicanas, White Plains, NY.

©2017 DOS EQUIS® XX SPECIAL LAGER. DOS EQUIS® XX AMBAR BEER. IMPORTED BY CERVEZAS MEXICANAS, WHITE PLAINS, NY.
Enjoy Dos Equis® responsibly. ©2017 DOS EQUIS® LAGER BEER and SPICE UP YOUR CINCO™. Imported by Cervezas Mexicanas, White Plains, NY.
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