Challenge Dairy Products – Win $100,000 Cash Instantly and a tons of prizes by September 9, 2015 – INSTANTLY!

Challenge Butter $100,000 “Real Summer. Real Flavor.” Instant Win & Sweepstakes

ENDS ON September 9, 2015 at 11:59 p.m. ET

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. ELIGIBILITY

Challenge Butter $100,000 “Real Summer. Real Flavor.” Instant Win & Sweepstakes (the “Promotion”) is open only to legal residents of the fifty (50) United States and the District of Columbia (except for residents of New York) who are at least thirteen (13) years old at the time of entry.

The Promotion consists of a sweepstakes and an instant win game

2. SPONSOR

Challenge Dairy Products, Inc. 11875 Dublin Blvd. B230, Dublin, CA 94568. Administrator: HelloWorld, Inc., One ePrize Drive, Pleasant Ridge, MI 48069.

3. TIMING

The Promotion begins on May 1, 2015 at 12:00 a.m. Eastern Time and ends on September 9, 2015 at 11:59 p.m. ET Administrator’s computer is the official time-keeping device for this Promotion.

4. HOW TO ENTER

During the Promotion Period, visit www.RealSummerRealFlavor.com and complete and submit the registration form including a valid email address. You automatically will receive three (3) entries into the Sweepstakes and advance to the Instant Win Game page and receive three (3) Instant Win Game plays for that day. Once on the Instant Win Game page, follow the links and instructions to play the Instant Win Game. The Instant Win Game results will be instantly displayed. Potential winners of the Instant Win Game will be provided directions for validation. All potential winners are subject to verification before any prize will be awarded. Administrator is responsible for the functionality of the Instant Win Game. Limit: Each entrant may receive three (3) Sweepstakes entries and three (3) Instant Win Game plays per day during the Promotion Period. Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of entries/plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant’s entries/plays and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the entrant or player. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder.

Tell A Friend Program: After you enter the Promotion, you will be invited to submit the names and email addresses of up to three (3) friends who must be eligible to enter the Promotion. Each person that you refer will receive an email notifying him or her about the Promotion. You may only refer persons with whom you have an existing relationship. For each referral of up to three (3) friends with valid email addresses, you will be given one (1) additional entry into the Sweepstakes and one (1) additional opportunity to play the Instant Win Game up to a total of three (3) additional entries/plays per day during the Promotion Period.

5. SWEEPSTAKES/ INSTANT WIN GAME

Administrator is an independent judging organization whose decisions as to the administration and operation of the Promotion and the selection of potential winners are final and binding in all matters related to the Promotion. Sweepstakes: Sponsor will randomly select the potential Sweepstakes winner, from all eligible entries on or around September 10, 2015.

Instant Win Game: The odds of winning the Instant Win Game First Prize are determined differently from the odds of winning the Second through Sixth Prizes. Each individual time a participant plays the Instant Win Game, there is a 1:350,000,000 chance of winning the First Prize. The First Prize will remain unawarded if a winner is not determined during the Promotion Period.

For the Second through Sixth Prizes, there will be four thousand one (4,001) random, computer-generated winning times, one for each prize listed below, generated during the Promotion Period. If you are the first player to play the Instant Win Game at or after one of the randomly-generated times, you will be a potential instant winner of the prize indicated. Odds of winning a Second through Sixth Prize depend on the number of eligible entries received during the Promotion Period divided by the total number of prizes.

6. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE PROMOTION. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF THE INSTANT WIN GAME OR SWEEPSTAKES SHOULD SO INDICATE, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY, AND THE POTENTIAL INSTANT WIN GAME WINNER AND/OR SWEEPSTAKES WINNER HAVE BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A DEFECTIVE PLAY, IS VOID AND WILL NOT BE HONORED.

7. VERIFICATION OF POTENTIAL WINNERS

Receiving a prize is contingent upon compliance with these Official Rules. The potential Sweepstakes Prize winner and potential First Prize winner will be notified by email. The potential Sweepstakes and First Prize winners (parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return a Declaration of Compliance, Liability and Publicity Release which must be received by Administrator, within five (5) days of the date notice or attempted notice is sent, in order to claim his/her prize. If a potential winner of any prize cannot be contacted, or fails to sign and return the Declaration of Compliance, Liability and Publicity Release or provide any other requested information within the required time period (if applicable), or prize is returned as undeliverable, potential winner forfeits the prize. In the event that a potential winner of the Sweepstakes Prize, the First Prize or the Second Prize is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. There will be three (3) alternate drawings after which the prize will remain unawarded. Unclaimed Third, Fourth, Fifth and Sixth Prizes will not be awarded. Prizes will be fulfilled approximately 8-10 weeks after the conclusion of the Promotion.

8. PRIZES

Sweepstakes Prize: ONE (1) SWEEPSTAKES PRIZE: A check for $10,000. Approximate Retail Value (“ARV”): $10,000. Odds of winning the Sweepstakes Prize depend on the number of eligible entries received during the Promotion Period.

Instant Win Game Prizes:
• ONE (1) FIRST PRIZE: A check for $100,000. ARV: $100,000.
• ONE HUNDRED (100) SECOND PRIZES: A Good Cook prize pack including one (1) Slider Press, one (1) Watermelon Tap, one (1) Heat Resistant BBQ Glove, one (1) three (3) piece BBQ Tool Set, one (1) Corn Grilling Basket Holder, and one (1) Chili Pepper Rack. ARV: $82.94.
• NINE HUNDRED (900) THIRD PRIZES: A free Challenge Butter voucher. Due to various dairy regulations, residents of the states of AR, CA, CT, ID, KS, LA, MA, MN, MO, MS, ND, NJ, NV, PA, TN, UT, VA and WI will not receive the Challenge Butter voucher or a replacement prize. ARV: $5.49.
• ONE THOUSAND (1,000) FOURTH PRIZES: A voucher for a free Langers juice product. ARV: $4.99.
• ONE THOUSAND (1,000) FIFTH PRIZES: A voucher for a free Mrs. Cubbison’s product. ARV: $3.99.
• ONE THOUSAND ONE (1,001) SIXTH PRIZES: A voucher for a free Challenge Cream Cheese. Due to various dairy regulations residents of the states of AR, CA, CT, ID, KS, LA, MA, MN, MO, MS, ND, NJ, NV, PA, TN, UT, VA and WI will not receive the Challenge Cream Cheese voucher or a replacement prize. ARV: $2.60. Limit: One (1) Instant Win Game prize per person.
• For All Prizes: Terms and conditions of vouchers apply. No cash equivalent and all prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use.
• TOTAL ARV OF ALL PRIZES: $134,817.60.

9. RELEASE

By receipt of any prize, winner agrees to release and hold harmless Sponsor, matrixx Pictures, LLC, HelloWorld, Inc., Langer Juice Company, Inc., Mrs. Cubbison’s Kitchen, LLC, Bradshaw International, Inc. and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Promotion or receipt or use or misuse of any prize.

10. PUBLICITY

Except where prohibited, participation in the Promotion constitutes winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

11. GENNERAL CONITIONS

Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Sweepstakes or Instant Win Game, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prizes at random from among the eligible entries or plays received up to the time of the impairment. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or Instant Win Game or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes or the Instant Win Game may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

12. LIMITATIONS OF LIABILITY

The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Promotion; (4) technical or human error which may occur in the administration of the Promotion or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt or use or misuse of any prize. If for any reason an entrant’s entry or play is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry or Instant Win Game play, if possible. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

13. DISPUTES

Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

14. PRIVACY

Information collected from entrants is subject to the Sponsor’s Privacy Policy (http://challengedairy.com/legal) and Administrator’s Privacy Policy (http://www.helloworld.com/privacy-policy).

15. WINNER LIST

For a winner list, visit bit.ly/1CmQUBm. The winner list will be posted after winner confirmation is complete.