Kraft – Win $10,000 check for kitchen makeover and 25 Kraft products valued at $10,175 by April 30 , 2015

NO PURCHASE NECESSARY

ELIGIBILITY:

Open to legal residents of the 50 United States and D.C., who are 18 years of age or older at time of entry.

TO ENTER AND PLAY:

Promotion begins at 12:00 am ET on February 1, 2015, ends at 11:59 pm ET on April 30, 2015 (“Promotion Period”) and consists of a grand prize drawing (the “Grand Prize Drawing”) which coincides with the Promotion Period and eighty nine (89) daily entry periods (each, a “Daily Entry Period) that run each calendar day of the Promotion Period.

a. Online: During the Promotion Period, visit http://kraftrecipes.com/twistthatdish and follow the on-screen entry instructions to complete and submit an online entry form. Then follow the links and instructions to upload a “twist or hack” recipe including a title, description, and optional photo (your “Submission”). The “twist” title and description is required for entry but will not be judged. You will receive one (1) entry into the applicable Daily Entry Period drawing and one (1) entry into the Grand Prize drawing.

b. Upload To Instagram or Twitter: During the Promotion Period follow @kraft_recipes on Instagram or @kraftfoods on Twitter. You will be prompted to sign into your Instagram or Twitter account (“Account”). Accounts are free. Instagram’s and Twitter’s Terms of Service apply. Once logged into your Account, upload a “twist or hack” recipe (your “Submission”) to either Instagram or Twitter and include the hashtag #KraftTwistsSweeps. The “twist” photo is required for entry but will not be judged. Posting a photo on Instagram requires a mobile device and therefore message and data rates may apply. You will receive one (1) entry into the applicable Daily Entry Period drawing and one (1) entry into the Grand Prize drawing.

Limit: You can enter one (1) time per day through both a and b above to earn a total of two (2) Sweepstakes entries into the applicable Daily Entry Period drawing, and two (2) Sweepstakes entries into the Grand Prize drawing per day. If any individuals other than yourself are mentioned or shown in the Submission, you must have the permission of the individuals (or their parent’s or legal guardian’s permission if individuals are minors) to use their name in the Submission. Proof of such permission may be required at Sponsor’s discretion. Entering any Submission further constitutes your consent to grant the Sponsor certain rights in and to the Submission, as described in Rule 7, below. Each Submission entered must meet all Submission Guidelines (described below). Entry must be made in your name only, regardless of whether others contributed to or appear in the Submission. Only the person submitting the entry will be eligible to win a prize. Submissions that are lost, late, incomplete, illegible or corrupted are void and will not be accepted. Submissions that are found to be copies of other Submissions previously entered in the Sweepstakes or to contain content plagiarized from other websites and/or publications will be void and will result in disqualification.

SUBMISSION GUIDELINES:

Submission cannot: (a) be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain or reference nudity or any materially dangerous activity; (b) promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; (c) be obscene or offensive, endorse any form of hate or hate group; (d) contain or reference trademarks, logos (except Sponsor’s) or trade dress owned by others, or advertise or promote any brand or product (except Sponsor’s) of any kind, without permission, or contain any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses; (e) contain copyrighted materials owned by others without permission; and (f) contain materials embodying the names, likenesses, or other indicia identifying any person, living or dead, without permission. By entering a Submission you warrant and represent that: (a) it has not been previously published; (b) it has not received previous awards; (c) it does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity; (d) the other participants depicted in the Submission, if any, have given written consent to its entry into the Sweepstakes and use as contemplated by these Official Rules; and (e) publication of the Submission via various media including Web posting and posting in social media, will not infringe on the rights of any third party. Entrant will indemnify and hold harmless Sponsor from any claims to the contrary. Any Submission that, in the sole opinion of Sponsor, is deemed to be inappropriate for publication or inclusion in the Sweepstakes for any reason will be disqualified from the Sweepstakes.

SWEEPSTAKES DRAWINGS:

Administrator will randomly select the potential sweepstakes winners from all eligible entries received during each Daily Entry Period on or around five (5) business days following the conclusion of the applicable Daily Entry Period. Non-winning entries will not carry over into subsequent Daily Entry Period drawings. Administrator will randomly select the potential Grand Prize, winner from all eligible entries received during the Sweepstakes Prize Entry Period Period on or around May 1, 2015. Drawings will be conducted by Administrator. Odds of winning a Daily Entry Period Prize depend upon number of eligible entries received during each Daily Entry Period, odds of winning a Grand Prize, depend upon number of eligible entries received during the Sweepstakes Period. The potential Sweepstakes winners will be notified by email, phone, or direct message on Instagram or Twitter (entrant’s accounts must be marked as public in order to be contacted). The potential Sweepstakes Grand Prize winner must execute (or a parent or legal guardian must execute if the potential winner is a minor) and return any required Declaration and Release within seven (7) days of attempted delivery or prize may (at Sponsor’s sole discretion) be forfeited and may be awarded to an alternate winner. The return of any prizes/prize notifications as undeliverable may result in disqualification and an alternate winner may be selected. Prizes will be fulfilled approximately 8-10 weeks after the conclusion of the Sweepstakes Period.

PRIZES AND APPROXIMATE RETAIL VALUES:

• One (1) Grand Prize:

A $10,000 kitchen makeover (awarded in the form of a check), and twenty five (25) Kraft products (awarded as twenty five (25) free product coupons). Approximate Retail Value (“ARV”): $10,175.

• Daily Entry Period Prizes: (see in the official rules )

• For All Prizes: All features, colors, sizes and details of each prize are determined by Sponsor in its sole discretion. Free Kraft products will be determined by Sponsor in its sole discretion. Total value of all prizes is $21629.08.

• Limit: one (1) Grand Prize and one (1) Daily Entry Period Prize per email address/person/household. No substitutions or transfers of prizes permitted by winners. Sponsor reserves the right to substitute prizes of equal or greater value.

WINNERS’ LIST:

For a winner list, visit http://bit.ly/1z3J52Q. The winner list will be posted after winner confirmation is complete. SPONSOR: Kraft Foods Group, Inc., 3 Lakes Drive, Northfield, IL 60093. PROMOTION ADMINISTRATOR: HelloWorld, Inc., One ePrize Drive, Pleasant Ridge, MI 48069.