Hellmanns – Strangewich – Win a grand prize of Lunch on Sponsor for a year OR hundreds of Instant Win Prizes


This Promotion is in no way sponsored, endorsed or administered by, or associated with, Twitter or Instagram. You understand that you are providing your information to Conopco, Inc., d/b/a Unilever and not to Twitter or Instagram. The information you provide will only be used in the event you are selected as a winner or if you have indicated that you would like to receive additional information from Conopco, Inc., d/b/a Unilever.

Promotion Period: The #Strangewich Instant Win Game and Sweepstakes (the “Promotion”) begins at 12:00 p.m. Eastern Time (“ET”) on April 26, 2016 and ends at 12:00 p.m. ET on June 30, 2016 (the “Promotion Period”).

How to Enter/Play:

How to Enter/Play Via Twitter: During the Promotion Period, you may enter/play via Twitter.com by tweeting your about your strangewich (with an optional photo or video) with the hashtags #Strangewich and #sweepstakes and tagging either @Hellmanns or @BestFoods (the “Submission”). Each eligible Submission will receive one (1) Instant Winner chance (“Game Play”) and subsequently receive one (1) entry into the Grand Prize sweepstakes drawing (the “Sweepstakes Entry”).

How to Play Only Via Twitter: During the Promotion Period, you may play via Twitter.com by re-tweeting an entrant’s Game Play/Sweepstakes Entry. By re-tweeting an entrant’s Game Play/Sweepstakes Entry, you will not receive a Sweepstakes Entry, only a Game Play.

How to Enter/Play Via the Sweepstakes Website: During the Promotion Period, you may enter/play by visiting hellmanns.com/strangewich or bestfoods.com/strangewich (collectively, the “Sweepstakes Website”) and clicking where indicated to participate. You must then connect and allow access to Twitter. Once you have allowed access, you must follow the onscreen instructions to fill out the pre-populated tweet copy with your strangewich (and an optional photo or video) with the hashtags #strangewich and #sweepstakes and tagging either @Hellmanns or @BestFoods to receive one (1) Game Play/Sweepstakes Entry (as indicated above).

Game Play/Sweepstakes Entry must include the hashtags to be eligible and must be 140 characters or less including the hashtags. Your Submission must be uploaded in accordance with the Twitter Terms of Service (https://twitter.com/tos). You must have a Twitter account to play and have your account settings set to “unprotected” or “public”. Potential Instant Winners will be required to show proof of being the authorized account holder of the Twitter account associated with the Game Play.

How to Enter the Sweepstakes Only via Instagram: During the Promotion Period, you may enter the Sweepstakes only (no Game Play) on your web-enabled mobile device via the Instagram application (collectively with Twitter.com and Sweepstakes Website, the “Site”) by uploading a photo or video of your strangewich with the hashtags #strangewich and #sweepstakes and tagging @HellmannsMayonnaise or @BestFoodsMayonnaise to receive one (1) Sweepstakes Entry. To enter via Instagram, you must have a public Instagram account. If you do not have an Instagram account, and you would like to create one for free, download the free Instagram app to your mobile device at either the Apple® App Store or the Google® Play store.

How to Enter the Sweepstakes Only via the Sweepstakes Website: During the Promotion Period, you may enter the Sweepstakes only (no Game Play) by visiting the Sweepstakes Website and clicking where indicated to follow the onscreen instructions to complete the registration and upload a photo of your strangewich to receive one (1) Sweepstakes Entry.

If you are determined an Instant Winner, you will be notified via Direct Message (“DM”) as outlined below. The person submitting the Game Play/Sweepstakes Entry will be deemed the entrant (the “Entrant”). Instant Winners may be notified via public tweet and required to follow the Sponsor on Twitter in order to receive the Instant Win DM notification. All eligible Game Plays/Sweepstakes Entries must be received by 12:00 p.m. ET on June 30, 2016. Limit one (1) Game Play/Sweepstakes Entry per person per day. Normal Internet access, phone/usage charges imposed by your on-line/phone service will apply. Participation is subject to disqualification of all Game Plays/Sweepstakes Entries, if multiple accounts are used by the same person. All Game Plays/Sweepstakes Entries become property of the Sponsor. Any Submission or portion thereof that is, in the Sponsor’s sole discretion, obscene, profane, lewd, or defamatory, includes any trademarks or logos (other than Hellmann’s), violates the proprietary right of any person living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light) or entity, is otherwise objectionable, or in any way is incomplete, indecipherable, or otherwise not in full compliance with these Official Rules, may not be accepted and may be disqualified. Sponsor may blur or black out the infringing material, in their sole discretion. Entrants and winners acknowledge and agree that their Game Plays/Sweepstakes Entries become the property of the Sponsor, which thereby has the right to edit, adapt, modify, reproduce, promote and otherwise use Game Plays/Sweepstakes Entries (or excerpts of Game Plays/Sweepstakes Entries) in any way it sees fit. If submitting a video, suggested video length is between 15 and 30 seconds. If submitting a video, it must be in asf, asx, avi, divx, dv, dvx, m4v, mov, mp4, mpeg, mpg, qt, wmv, 3g2, 3gp, 3ivx, 3vx format and no larger than 50MB. If applicable, you must make all those depicted in the Game Play/Sweepstakes Entry aware that you are entering a Game Play/Sweepstakes Entry on their behalf and attest that all depicted have agreed that you may submit such Video. Further, you attest that all those depicted in the Game Play/Sweepstakes Entry are 18 years of age or older.

Eligibility: Open to individual, legal residents of the 50 United States and the District of Columbia, 18 years of age and older as of date of Game Play/Sweepstakes Entry. Employees, officers and directors of Conopco, Inc., d/b/a Unilever, Don Jagoda Associates, Inc. (“Administrator”), their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies (collectively “Sponsor and Promotional Parties”) and the immediate family members of each, are not eligible to participate or win. Void where prohibited or restricted by law.

Sweepstakes Random Drawing: The Sweepstakes Grand Prize winner will be selected in a random drawing on or about July 6, 2016, from among all eligible Sweepstakes Entries received. The random drawing will be conducted by the Administrator, an independent judging organization whose decisions are final on all matters relating to the Promotion. The odds of winning the Sweepstakes Grand Prize will depend on the number of eligible Sweepstakes Entries received.

Sweepstakes Prize: Grand Prize (1): Lunch on Sponsor for a year, awarded in the form of $3,650 in Sponsor-selected gift cards. All applicable federal, state and local taxes are the sole responsibility of the Grand Prize Winner.

Instant Win Prizes, Approximate Retail Values (“ARVs”), and Approximate Odds of Winning an Instant Win Prize (“Odds”).
Instant Win Prize Quantity ARV Odds
A Sponsor-selected bacon scarf 133 $19 each 1:1,125
A Sponsor-selected barbecue apron 133 $16 each 1:1,125
A Sponsor-selected Chihuahua taco holder set 134 $28 each 1:1,125
Lunch on Sponsor, awarded in the form of a $50 Sponsor-selected gift card 260 $50 each 1:575

Unclaimed instant win prizes will not be awarded. Gift cards subject to restrictions and expiration dates may apply. Prizes are awarded “as is” without any warranty or guaranty of any kind. No substitution or transfer of Prize permitted except at the sole discretion of the Sponsor who reserves the right to substitute Prize of equal or greater value in the event the Prize is unavailable. Limit one (1) Instant Win Prize per person.

Verification: All winners are subject to verification of eligibility. All material submitted becomes the sole property of the Sponsor and will not be returned. If, due to an error of any kind, more winning names are determined as instant winners, or more instant win prizes are claimed than are intended to be awarded according to Rule #6, the intended instant win prizes will be awarded in a random drawing from among all verified instant win prize claims received. In no event will the Sponsor be obligated to award more than the stated number of prizes. Use of automated Game Play/Sweepstakes Entry devices or programs is prohibited. The Sponsor and Promotional Parties assume no responsibility for any injury or damage to participants’ or to any other person’s computer relating to or resulting from entering or downloading materials or software in connection with the Promotion.

Prize Claims/General Rules: The Site’s computer timestamp is the official timekeeper for purposes of this Promotion. Potential Sweepstakes Grand Prize Winner will be required to execute and return an affidavit of eligibility, liability/publicity release (where legal) and assignment of rights, within five (5) days of notification attempt (including weekends and/or holidays) or prize will be forfeited and an alternate winner will be selected randomly from among all eligible Sweepstakes Entries received. Return of prize or prize notification as undeliverable, or a decline of the prize for any reason, will result in disqualification and selection of alternate winner (for Sweepstakes Grand Prize winner only) by random drawing from among all remaining eligible Sweepstakes Entries received. Potential Instant Winners will be immediately notified via public tweet and/or subsequent DM to the winner’s Game Play/Twitter handle. Potential Instant Winners then must follow the directions in the DM to claim the prize and complete registration within a time period specified by Sponsor or prize will be forfeited and Sponsor will have no further obligation to such winner. Return of prize/prize notification as undeliverable or failure to reply to public tweet/DM may result in disqualification. Instant Win Prizes will be mailed within eight-ten weeks after the conclusion of winner verification. All applicable federal, state and local taxes are the sole responsibility of the Winners. By participating in the Promotion, Entrants (and their parents or legal guardians, if Entrant is a minor in his/her state of residence) agree to be bound by these Official Rules. Sponsor and Promotional Parties are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in this Promotion or by any human error which may occur in the processing of the instant win Game Plays/Sweepstakes Entries in the Promotion. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the instant win Game Play/Sweepstakes Entry process or the operation of the instant win game, Promotion or Site; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Game Plays/Sweepstakes Entries generated by script or bot are not eligible. In the event of a dispute as to the identity of an Entrant, the authorized account holder of the email address used to enter, if applicable, will be deemed to be the Entrant. “Authorized account holder” of an email address is defined as the natural person who is assigned to an email address by an Internet Access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. The Sponsor reserves the right, in its sole discretion, to cancel, modify or suspend the Promotion if it is not capable of running as planned, including, but not limited to, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures or any other problems beyond the control of the Sponsor and award all Instant Win Prizes claimed prior to cancellation and award the Grand Prize from among all eligible Sweepstakes Entries received prior to cancellation. Sponsor and Promotional Parties, Twitter, and each of their respective affiliates, officers, directors, agents, and employees will have no liability or responsibility for any claim arising in connection with participation in the Promotion or any prize awarded. Winners (or the parent/guardian if winner is a minor in his/her state of residence) assume all liability for any injury or damage caused, or claimed to be caused, by participation in the Promotion or use or redemption of any prize. Acceptance of any prize constitutes permission to use winners’ names, likenesses, Game Plays/Sweepstakes Entries and photos/videos for promotional purposes without further compensation except where prohibited by law. Sponsor is not responsible for any typographical or other error in the printing of the Promotion materials or the offering or announcement of the prizes. As a condition of entering the Promotion, Entrant (or parent/legal guardian if Entrant is a minor) agrees that: 1) under no circumstance will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with this Promotion or the prize awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event, attorneys’ fees. You hereby represent and warrant that you have read these Official Rules and are fully familiar with its contents.

Winners: For the names of the winners, available after August 6, 2016, send a stamped, self-addressed envelope by September 6, 2016, to: The #Strangewich Instant Win Game and Sweepstakes – Winners, 100 Marcus Drive, Attn: AS, Melville, NY 11747.

Sponsor/Administrator: The Sponsor of the Promotion is Conopco, Inc., d/b/a Unilever, 800 Sylvan Ave., Englewood Cliffs, NJ 07632. The Administrator of the Promotion is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.