Coca Cola – Win the ultimate road trip for 2 and 620 people will score a free one night Choice hotel stay by August 17, 2015

COCA-COLA & WAFFLE HOUSE HIT THE ROAD SWEEPSTAKES

ENDING AT 11:59 p.m. ET, August 17, 2015

1. ELIGIBILITY
The Coca-Cola & Waffle House Hit the Road Sweepstakes is open only to legal residents of the 50 United States (or the District of Columbia) who are 18 years of age or older at the time of entry.

2. SPONSOR
The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313. Administrator: HelloWorld, Inc., One ePrize Drive, Pleasant Ridge, MI 48069.

3. AGREEMENT TO OFFICIAL RULES
By participating in the Sweepstakes, entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Sweepstakes.

4. TIMING
The Sweepstakes begins at 12:00 a.m. Eastern Time , July 6, 2015 and ends at 11:59 p.m. ET, August 17, 2015

5.HOW TO ENTER
During the Promotion Period, visit www.hittheroadsweeps.coca-cola.com, and follow the links and instructions to complete and submit the registration form, including providing a valid email address and your zip code. You automatically will receive 1 entry into the Sweepstakes. Limit: 1 Sweepstakes entry per person per day during the Promotion Period. Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than 1 entry per day by using multiple/different email addresses, identities, registrations or logins, or any other methods will void that entrant’s entries and that entrant may be disqualified from the Sweepstakes. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents (including, but not limited to, sweepstakes entry services) will void all entries by that entrant. In the event of a dispute as to any online entry, the authorized account holder of the email address used to enter will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holders. Bonus Entries: Enter your Choice Hotels Choice Privileges® Membership Number: Upon registration, you’ll be given the opportunity to provide your Choice Privileges membership number. If you enter your valid membership number, you will receive 1 bonus Sweepstakes entry. Total Limit for Entering your Choice Hotels Choice Privileges® Membership Number: A TOTAL of 1 bonus Sweepstakes entry during the Promotion Period. Engage in Social Actions: After you enter the Sweepstakes, you will be given the opportunity to earn bonus Sweepstakes entries via Twitter or Instagram. A Twitter account and the Instagram App are free. Your Twitter account, Instagram account, and associated content must be public or you will not be able to participate or be eligible for a prize. Normal Internet access, phone, and usage charges imposed by your online or phone service may apply. Follow the links and instructions from the last page of the Sweepstakes to connect your Twitter or Instagram account to your Sweepstakes registration profile. To do so, follow the links and instructions to log in either to your Twitter or Instagram account. Twitter’s terms (https://twitter.com/tos) apply. Instagram’s terms (http://instagram.com/about/legal/terms/#) apply. Posting on Instagram requires a mobile device and therefore message and data rates may apply. You must connect your Twitter or Instagram account to receive bonus entries. Once you do so, follow the below instructions:

1. Make a DubSmash video and post it on Instagram: Download the DubSmash application to your mobile device. Then, locate the “Color Me Gone” song. Then, record yourself lip-syncing to the song and upload your video to Instagram with the hashtag #HitTheRoadSweepstakes. After you have shared your video you will receive 5 bonus Sweepstakes entries.
2. Decorate a Waffle House To-Go cup and post a picture of it on Instagram or Twitter: Post your photo on Instagram or Twitter with the hashtag #HitTheRoadSweepstakes. After you have shared your photo you will receive 5 bonus Sweepstakes entries.

3. Take selfie at a Waffle House Restaurant and post a picture on Instagram or Twitter: Post your photo on Instagram or Twitter with the hashtag #HitTheRoadSweepstakes. After you have shared your photo you will receive 5 bonus Sweepstakes entries.

4. Share your favorite road trip memory or tell us where you would like to take a road trip this summer and post it on Twitter: Tweet a message on Twitter answering the question “Where would you like to take a road trip this summer?” or “What is your favorite road trip memory?” with the hashtag #HitTheRoadSweepstakes. After you Tweet your message you will receive 5 bonus Sweepstakes entries.

5.Tweet a message on Twitter mentioning what meal/food item you are craving at Waffle House: Tweet a message on Twitter answering the question “What are you craving from Waffle House today?” with the hashtag #HitTheRoadSweepstakes. After you Tweet your message you will receive 5 bonus Sweepstakes entries.
Total Limit for Social Actions: A TOTAL of 5 bonus Sweepstakes entries per day during the Promotion Period, through Twitter and/or Instagram, regardless of the number of times you share a Photo on Twitter or Instagram. By posting your photo/video (“Photo/Video”) or Twitter message, you agree that it conforms to the content restrictions below and that Sponsor, in its sole discretion, may remove your Photo/Video or Twitter message and disqualify you from the Sweepstakes if it believes your Photo/video or Twitter message fails to conform. Inclusion of your Photo/Video in a gallery, if any, does not guarantee that you are eligible for a prize in this Sweepstakes. Content Restrictions: The Photo/Video and/or Twitter message must not include any private information• of a third party such as name, address, phone number, or email address; Entrant must have permission from all recognizable individuals included in the• Photo/Video (if any) to use their names and likenesses. If requested, entrant must be able to provide such permissions in a form acceptable to Sponsor; The Photo/Video must not include the image of a child under the age of 13 drinking• a Coca-Cola® product; If a Photo/Video and/or Twitter message includes the image of a child under the• age of 13, the Photo/Video must also include an image of his/her parent/legal guardian; The Photo/Video and/or Twitter message must not contain material that violates or• infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement; The Photo/Video and/or Twitter message must not feature brand names or• trademarks other than those owned by Sponsor, Waffle House, or Choice Hotels, which entrant has a limited license to use to create and upload a Photo/Video in this Sweepstakes; The Photo/Video and/or Twitter message must not disparage Sponsor,• Administrator or any other person or party affiliated with the promotion and administration of this Sweepstakes; The Photo/Video and/or Twitter message must be entrant’s own work;• The Photo/Video and/or Twitter message must not contain material that Sponsor• deems to be inappropriate, indecent, obscene, hateful, tortious, defamatory, slanderous or libelous; The Photo/Video and/or Twitter message must not contain material that Sponsor• deems to promote bigotry, racism, hatred or harm against any group or individual or to promote discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; and The Photo/Video and/or Twitter message must not contain material that is• unlawful, in violation of or contrary to the laws or regulations in any jurisdiction where Photo/Video and/or Twitter message is created. Posting a Photo/Video or Twitter message constitutes entrant’s consent to give Sponsor and Choice Hotels a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such Photo/Videos and/or Twitter messages in whole or in part, on a worldwide basis, in any form, media or on any technology now known or later developed, including for promotional or marketing purposes. If requested, entrant will sign any documentation required for Sponsor or its designees, including Choice Hotels, to make use of the non-exclusive rights entrant is granting to use the Photo/Video and/or Twitter message. Sponsor is not responsible for lost, late, incomplete, invalid, un-intelligible or misdirected Photos/Videos and/or Twitter messages, which are disqualified.

5. MUSIC DOWNLOAD OFFER
The first time you participate in this Sweepstakes, follow the links and instructions to redeem your free music download of “Color Me Gone” (the “Offer”). Certain mobile devices (each a “Device”) may permit you to download the song directly to your Device. If the Offer is capable of being downloadable directly to your Device, you may incur costs on a per megabyte or per kilobyte basis unless you subscribe to a plan or feature that includes unlimited sending and receiving of data. Please see your wireless carrier plan for pricing details. If your Device does not permit you to download the song directly to your Device, you will be provided with directions for downloading the song to your computer instead. Proprietary Rights: The song received through this Offer creates an agreement between you (i.e., the “Licensee”) and the rights holder of the song granting you a worldwide nonexclusive limited, non-transferable, revocable license to download, install and/or use the song provided through this Offer on your Device or personal computer. All rights not expressly granted herein are reserved by the rights holder. This agreement is a sub-license between you and the rights holder. The Coca-Cola Company is not a party to the agreement between you and the rights holder. Licensee may not: (i) modify, revise, translate or create any derivative works of the song; and/or (ii) redistribute, sell, rent, lease, sublicense, or otherwise transfer rights to the song. Ownership: The song available through this Offer is the product of independent third parties. Title, ownership rights, and intellectual property rights in the song and all copies thereof are retained by, and shall remain in and with, the rights holder. The song is protected by copyright and other intellectual property laws and by international treaties.

6. DRAWINGS
Administrator is an independent judging organization whose decisions as to the selection of the potential winners are final and binding. On or about August 18, 2015 Administrator will select the names of the potential winners in a random drawing of all eligible entries received during the Promotion Period. The potential winners will be notified by email, mail or phone. The odds of winning a prize depend on the number of eligible entries received during the Promotion Period.

8. REQUIREMENTS OF POTENTIAL WINNERS

Potential winners must continue to comply with the Official Rules. Winning is contingent upon fulfilling all requirements. Each potential Grand Prize winner (or parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return to Administrator, within 5 days of the date notice or attempted notice is sent, a Declaration of Compliance, Liability & Publicity Release (except where prohibited) in order to claim his/her prize and to fulfill any such other requirements as determined by Administrator. Each potential First Prize and Second Prize winner will be required to provide the Administrator a mailing address (no P.O. Boxes) for prize fulfillment purposes within 5 days of the date notice or attempted notice is sent, in order to claim his/her prize and to fulfill any such other requirements as determined by Administrator. The Grand Prize and First Prize winners will be required to join the Choice Hotels Choice Privileges® membership program and create a Choice Privileges account in order to redeem prize. Failure to do so will result in prize forfeiture. There is no cost associated with membership. Must be at least 18 of age to apply for membership. Membership details may be reviewed at www.choiceprivileges.com. In the event that any potential Grand or First Prize winner cannot be contacted, fails to complete the Declaration or provide any additional information in the required time frame, fails to create a Choice Privileges account, forfeits the prize or is disqualified for any reason, Administrator will select an alternate potential winner in a random drawing from among all remaining eligible entries, up to 3 alternates. If the alternate potential winners are disqualified, the applicable prize will not be awarded. Unclaimed Second Prizes will go un-awarded. Prizes will be fulfilled approximately 8 to 10 weeks after the conclusion of the Sweepstakes.

9. PRIZES
• 2 GRAND PRIZES: A “Plan Your Own Ultimate Road Trip” prize package including: (i) 5- night Choice Hotels stay (any guests under the age of majority in their state must be accompanied by an adult) fulfilled as 60,000 Choice Privileges® points credited to winner’s Choice Hotels Choice Privileges membership account, which is based on a 12,000 point Choice Privileges reward night level. There are no blackout dates. Restrictions, taxes and fees apply. There are over 3,500 Choice Hotels locations with reward nights available at 12,000 points or less. Reward nights at locations worldwide are available from 6,000 to 35,000 points (excluding Australasia, where reward nights required up to 75,000 points). Point requirements may vary based on time of year. Points will be deposited into winners’ Choice Privileges accounts within 60 days after the end of the Promotion Period; (ii) $500 gift card that may be used to purchase gas; (iii) $500 in gift certificates to Waffle House; and (iv) 4 tickets to winner’s choice of entertainment (World of Coke, Georgia Aquarium, Atlanta Motor Speedway, SeaWorld/Busch Gardens, Six Flags, Zoo Atlanta, Lake Lanier Islands, Charlotte Motor Speedway Coke Race, or Universal Studios Orlando).
• Approximate Retail Value (“ARV”) of each Grand Prize: $1,860.

• 620 FIRST PRIZES: 1-night Choice Hotels stay fulfilled as 12,000 Choice Privileges® points credited to winners’ Choice Hotels Choice Privileges membership account, which is based on a 12,000 point Choice Privileges reward night level. There are no blackout dates. Restrictions, taxes and fees apply. There are over 3,500 Choice Hotels locations with reward nights available at 12,000 points or less. Reward nights at locations worldwide are available from 6,000 to 35,000 points (excluding Australasia, where reward nights required up to 75,000 points). Point requirements may vary based on time of year. Points will be deposited into winners’ Choice Privileges accounts within 60 days after the end of the Promotion Period.

• Approximate ARV of each First Prize: $132.

• 50 SECOND PRIZES: Five Waffle House gift certificates each redeemable for one free waffle. ARV of each Second Prize: $15.00. For All Prizes: Terms and conditions, including expiration dates, of gift cards and gift certificates apply. No substitution, exchange or transfer of prize by any winner. Sponsor reserves the right to substitute any prize for one of equal or greater value. Each winner is responsible for all taxes and fees associated with prize receipt and/or use. Limit: 1 prize per person.

• Total ARV of all prizes: $86,310.

10. PUBLICITY

Except where prohibited, participation in the Sweepstakes constitutes entrant’s consent for Sponsor and its designees to use entrant’s name, likeness, prize information, city and state of residence for promotional purposes, advertising or other purposes, worldwide, in any and all media now known or hereafter devised, including the Internet and social media, without limitation and without further payment, notification, permission or other consideration, except where prohibited by law.

11. GENERAL CONITIONS

In the event that the operation, security, or administration of the Sweepstakes is impaired in any way for any reason, including, but, not limited to, fraud, virus or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the Sweepstakes and award the prizes in a random drawing from among all eligible entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

12. RELEASE AN LIMITATIONS OF LIABILITY

Except where prohibited, by participating in the Sweepstakes, entrants agree to release and hold harmless The Coca-Cola Company, Coca-Cola bottlers, Choice Hotels International, Inc., Choice Hotels International Services Corp., Waffle House, Inc., Twitter Inc., Instagram, LLC, HelloWorld, Inc., and their respective parents, subsidiaries, affiliates, franchises, promotional partners, prize partners, agents and agencies, and the officers, directors and employees of them (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Sweepstakes or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Sweepstakes; (b) technical errors related to computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Sweepstakes or the processing of entries; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt of any prize. Entrant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Sweepstakes and in no event shall the Released Parties be liable for attorney’s fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If, for any reason, an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry, if it is possible. If the Sweepstakes, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any prize offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth herein to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

13. DISPUTES

Entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prizes awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering any Sweepstakes, but in no event attorneys’ fees. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

14. WINNER LIST

For a winner list, visit http://bit.ly/1BDV3xq. The winner list will be posted after winner confirmation is complete.

15. ENTRANT’S PERSONAL INFORMATION

Information collected from entrant is subject to Sponsor’s Privacy Policy, available at http://www.coca-cola.com/tcccprivacypolicy.